{"id":241827,"date":"2020-10-07T10:35:00","date_gmt":"2020-10-07T10:35:00","guid":{"rendered":"https:\/\/dev.wp.enterpriseam-dev.com\/?post_type=podcasts&#038;p=241827"},"modified":"2026-01-22T11:38:18","modified_gmt":"2026-01-22T11:38:18","slug":"breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2","status":"publish","type":"podcast","link":"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/","title":{"rendered":"Breaking baladi bread with Zooba CEO Chris Khalifa"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.zoobaeats.com\/?lang=en\">Zooba <\/a>sells taamiya, not falafel. When Chris Khalifa launched Zooba in 2012, the goal was to elevate Egyptian street food from cheap, delicious, everyday sustenance to a global brand. By 2020, Zooba\u2019s value proposition had already shaped a loyal following at home and abroad with branches in Egypt, a franchise agreement in the GCC, and a New York outpost \u2014 opened just before covid-19 hit.\u00a0<\/p>\n\n\n\n<p>Chris talks to us about what it takes to change people\u2019s perception on how much street food should cost through the power of a strong brand. We discuss introducing new food to foreign markets, teaching Westerners how to say Taamiya, and how Zooba survives economic crises.<\/p>\n\n\n\n\n\n\n\n<p><strong>Making It is grateful for the generous support of:<\/strong><\/p>\n\n\n\n\n\n\n\n<p><a href=\"https:\/\/www.cibeg.com\/English\/Pages\/default.aspx\">CIB<\/a>, Egypt\u2019s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories<\/p>\n\n\n\n\n\n\n\n<p><a href=\"https:\/\/www.usaid.gov\/egypt\">The United States Agency for International Development<\/a>, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zooba sells taamiya, not falafel. When Chris Khalifa launched Zooba in 2012, the goal was to elevate Egyptian street food from cheap, delicious, everyday sustenance to a global brand. By 2020, Zooba\u2019s value proposition had already shaped a loyal following at home and abroad with branches in Egypt, a franchise agreement in the GCC, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241828,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"newspack_featured_image_position":"beside","footnotes":""},"categories":[9142],"tags":[12210],"class_list":["post-241827","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","category-making-it","tag-season-3","wpautop","entry"],"acf":{"audio_file":"https:\/\/ent.news\/internal\/podcasts\/2025\/09\/241829.mp3","teaser":"","episode_number":"Ep. 1","audio_duration":"44:17"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breaking baladi bread with Zooba CEO Chris Khalifa - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breaking baladi bread with Zooba CEO Chris Khalifa\" \/>\n<meta property=\"og:description\" content=\"Zooba sells taamiya, not falafel. When Chris Khalifa launched Zooba in 2012, the goal was to elevate Egyptian street food from cheap, delicious, everyday sustenance to a global brand. By 2020, Zooba\u2019s value proposition had already shaped a loyal following at home and abroad with branches in Egypt, a franchise agreement in the GCC, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T11:38:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/internal\/241828.jpg?fit=%2C&ssl=1\" \/><meta property=\"og:image\" content=\"https:\/\/ent.news\/internal\/241828.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/\",\"name\":\"Breaking baladi bread with Zooba CEO Chris Khalifa - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/internal\/241828.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2020-10-07T10:35:00+00:00\",\"dateModified\":\"2026-01-22T11:38:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/internal\/241828.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/internal\/241828.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breaking baladi bread with Zooba CEO Chris Khalifa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Breaking baladi bread with Zooba CEO Chris Khalifa - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/podcast\/breaking-baladi-bread-with-zooba-ceo-chris-khalifa-2\/","og_locale":"en_US","og_type":"article","og_title":"Breaking baladi bread with Zooba CEO Chris Khalifa","og_description":"Zooba sells taamiya, not falafel. 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