{"id":241601,"date":"2020-06-24T08:40:00","date_gmt":"2020-06-24T08:40:00","guid":{"rendered":"https:\/\/dev.wp.enterpriseam-dev.com\/?post_type=podcasts&p=241601"},"modified":"2025-10-22T11:21:17","modified_gmt":"2025-10-22T11:21:17","slug":"a-peek-behind-the-curtain-how-trella-is-bringing-supply-chains-into-the-digital-age","status":"publish","type":"podcast","link":"https:\/\/enterpriseam.com\/egypt\/podcast\/a-peek-behind-the-curtain-how-trella-is-bringing-supply-chains-into-the-digital-age\/","title":{"rendered":"A peek behind the curtain: How Trella is bringing supply chains into the digital age"},"content":{"rendered":"\n

Omar Hagrass, CEO of Trella<\/strong><\/p>\n\n\n\n

On this week\u2019s episode of Making It, we remotely sit down with Omar Hagrass, the CEO and co-founder of Trella, a digital trucking marketplace. The company\u2019s application acts as a hub for shippers and carriers, eliminating the time-consuming and inefficient manual process of using brokers. Trella is a relatively new company, raising an impressive USD 600k pre-seed round led by Algebra Ventures in 2019. They joined and graduated the Y Combinator program shortly after,  acquired their Egyptian rival Trukto to become the largest trucking marketplace in the country, before expanding to Saudi Arabia.<\/p>\n\n\n\n

As the Covid-19 pandemic presented challenges and disruptions to supply chains across the world, Trella\u2019s technology allows shippers to gain valuable insight over their resources during a time when optimization is desperately needed. Hagrass offers advice to entrepreneurs on the intricacies of disruption and growth, and details why Trella has the potential to become the country\u2019s first unicorn.<\/p>\n\n\n\n

Making It is grateful for the generous support of:<\/p>\n\n\n\n

CIB<\/a>, Egypt\u2019s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories<\/p>\n\n\n\n

The United States Agency for International Development<\/a>, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt.<\/p>\n\n\n\n

** Subscribe to Making it here https:\/\/bit.ly\/35lugvb<\/a>.<\/p>\n\n\n\n

** Subscribe to Enterprise, our 6am briefing on business, finance and economics in Egypt (also free) at www.enterprise.press<\/a>.<\/p>\n\n\n\n

You can check out Trella here: trella.app<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Omar Hagrass, CEO of Trella On this week\u2019s episode of Making It, we remotely sit down with Omar Hagrass, the CEO and co-founder of Trella, a digital trucking marketplace. The company\u2019s application acts as a hub for shippers and carriers, eliminating the time-consuming and inefficient manual process of using brokers. Trella is a relatively new […]<\/p>\n","protected":false},"author":1,"featured_media":241602,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":true,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"newspack_featured_image_position":"beside","footnotes":""},"categories":[9142],"tags":[9146],"class_list":["post-241601","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","category-making-it","tag-season-2","wpautop","entry"],"acf":{"audio_file":"https:\/\/ent.news\/internal\/podcasts\/2025\/09\/241622.mp3","teaser":"","episode_number":"Ep. 7","audio_duration":"42:38"},"yoast_head":"\nA peek behind the curtain: How Trella is bringing supply chains into the digital age - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/podcast\/a-peek-behind-the-curtain-how-trella-is-bringing-supply-chains-into-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A peek behind the curtain: How Trella is bringing supply chains into the digital age\" \/>\n<meta property=\"og:description\" content=\"Omar Hagrass, CEO of Trella On this week\u2019s episode of Making It, we remotely sit down with Omar Hagrass, the CEO and co-founder of Trella, a digital trucking marketplace. 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