{"id":651060,"date":"2017-02-03T08:27:34","date_gmt":"2017-02-03T08:27:34","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=issue&#038;p=651060"},"modified":"2025-12-17T23:09:35","modified_gmt":"2025-12-17T23:09:35","slug":"the-weekend-edition-4","status":"publish","type":"issue","link":"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition-4\/","title":{"rendered":"The Weekend Edition"},"content":{"rendered":"<section id=\"651062\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651062\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">SPEED ROUND, THE WEEKEND EDITION<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-weekend-recommendation-3\/\">\r\n                            The Weekend Recommendation                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-weekend-recommendation-3\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-weekend-recommendation-3\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-weekend-recommendation-3\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The Weekend Recommendation&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-weekend-recommendation-3\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-weekend-recommendation-3\/&title=The Weekend Recommendation\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+Weekend+Recommendation+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fthe-weekend-recommendation-3%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-weekend-recommendation-3\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651062\" class=\"content-area-description single-story post-651062 post type-post status-publish format-standard hentry category-speed-round-the-weekend-edition tag-enterpriseam tag-speed-round tag-speed-round-the-weekend-edition tag-the-weekend-edition wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p>One thing we\u2019ll try to do this weekend is catch <strong>Becoming Warren Buffett<\/strong>, a documentary from HBO. <a href=\"http:\/\/www.newyorker.com\/business\/currency\/becoming-warren-buffett-the-man-not-the-investor\">The New Yorker\u2019s James Surowiecki<\/a> says the documentary, made with the cooperation of Buffett and his family, \u201cdeals with Buffett the businessman and investor, but it\u2019s Buffett the man and his complicated, and often difficult, relationships with the people he loved most that are the film\u2019s real subject. We are still treated to the greatest hits of Buffett\u2019s business career\u2026 But what makes \u2018Becoming Warren Buffett\u2019 far more interesting than a simple hagiography is the exploration of Buffett\u2019s personal life\u2026 <strong>Buffett was born to be great at investing. He had to work really hard to be good at living.<\/strong>\u201d You can catch <a href=\"http:\/\/www.hbo.com\/documentaries\/becoming-warren-buffett\/video\/promo.html?autoplay=true\">the promo here<\/a> (runtime 01:02).<\/p>\n<p><strong>In the mood for something less true-to-life?<\/strong> Season six of <a href=\"http:\/\/www.usanetwork.com\/suits\"><strong>Suits<\/strong><\/a> is back from its mid-season break \u2014 we\u2019ve seen promos on OSN, but we\u2019re watching on iTunes. It\u2019s a very solid pickup from the mid-season cliffhanger that saw one of the lead characters leave the series. And if you\u2019re not bothered by trans-anything or same-[redacted] love, <a href=\"https:\/\/twitter.com\/sense8\"><strong>Sense8<\/strong><\/a> on Netflix from <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Wachowskis\">the Watchowskis<\/a> (who brought you the Matrix trilogy) is simply stunning. One season is out now, as is a special double-length Christmas episode that sets up season two, which is set to drop in early May.<\/p>\n<p>Also, rugby\u2019s <strong>Six Nations championship<\/strong> starts on Saturday, with the first match between Scotland and Ireland kicking off at 4:25pm and England versus France to follow at 6:50pm.<\/p>\n<p>Looking for a book? We started NYT correspondent Steven Lee Myers\u2019 <a href=\"https:\/\/www.amazon.com\/New-Tsar-Reign-Vladimir-Putin\/dp\/0345802799\"><strong>The New Tsar: The rise and reign of Vladimir Putin<\/strong><\/a>on the flight back to Cairo this week, and it is so far entirely engaging \u2014 and neither hagiography nor hack job.<\/p>\n<p>We\u2019re also delighted that <strong>Aly Shalakany\u2019s biweekly Beyond the Rubicon column returns this week<\/strong> with a fascinating look at one cash-based nation\u2019s decision to suddenly make two banknotes worthless overnight. There are plenty of lessons for Egypt there, and a bonus link to a mini-episode of Planet Money that we had missed.<\/p>\n<p>Until then, we\u2019ll keep our football hats on and enjoy <a href=\"https:\/\/www.facebook.com\/AfricaCupOfNationsOfficial\/videos\/1221237754635812\/\">this video of the Egyptian national team celebrating<\/a> in the locker room after the Afcon semifinal win over Burkina Faso.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/speed-round\/\">SPEED ROUND<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/speed-round-the-weekend-edition\/\">Speed Round, The Weekend Edition<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-weekend-edition\/\">The Weekend Edition<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651069\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651069\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">WATCH THIS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-entrepreneur-life\/\">\r\n                            The Entrepreneur Life                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-entrepreneur-life\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-entrepreneur-life\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-entrepreneur-life\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The Entrepreneur Life&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-entrepreneur-life\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-entrepreneur-life\/&title=The Entrepreneur Life\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+Entrepreneur+Life+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fthe-entrepreneur-life%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-entrepreneur-life\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651069\" class=\"content-area-description single-story post-651069 post type-post status-publish format-standard hentry category-watch-this tag-enterpriseam tag-watch-this wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>We love the budding local startup scene, but entrepreneurship cliches and self-proclaimed entrepreneurs can be, well, very annoying<\/strong>, to be polite about it. Satirist JP Sears nails it with <a href=\"https:\/\/www.youtube.com\/watch?v=OJ-ELYdxmHE\">his impression of an \u201centrepreneur\u201d<\/a> talking about his Entrepreneur Life. The entrepreneur talks about himself and his business, saying \u201cmy favorite question to ask people is the only question I know how to ask people: How\u2019ve you monetized that?\u201d On his business, he says: \u201cAll you really need to know is I\u2019m in tech, the business of innovation\u2026 I\u2019m expecting the valuation of my startup to come in north of a hundred mn. How much revenue has my company earned? We haven\u2019t earned any revenue. I just raise capital.\u201d One gem of advice he gives: \u201cFailing forward is not only what I aim for it is essential for entrepreneurs. I learned so much more than if I were succeeding. When disasters happen in business I know how to proclaim \u2018I\u2019m failing forward,\u2019 that turns my failures into automatic success and those successes are exactly what helps me disrupt the market\u201d (runtime 05:40).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/watch-this\/\">Watch This<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651071\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651071\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">Listen to This<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/what-to-watch-for-in-the-super-bowl\/\">\r\n                            What to watch for in the Super Bowl                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/what-to-watch-for-in-the-super-bowl\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/what-to-watch-for-in-the-super-bowl\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/what-to-watch-for-in-the-super-bowl\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What to watch for in the Super Bowl&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/what-to-watch-for-in-the-super-bowl\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/what-to-watch-for-in-the-super-bowl\/&title=What to watch for in the Super Bowl\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+to+watch+for+in+the+Super+Bowl+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fwhat-to-watch-for-in-the-super-bowl%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/what-to-watch-for-in-the-super-bowl\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651071\" class=\"content-area-description single-story post-651071 post type-post status-publish format-standard hentry category-listen-to-this tag-enterpriseam tag-listen-to-this wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>Eggheads talking about American Football:<\/strong> The New England Patriots take on Atlanta Falcons in <a href=\"https:\/\/www.nfl.com\/super-bowl\">Super Bowl LI<\/a> late on Sunday night (a few hours after Egypt\u2019s Afcon final, by the way). <a href=\"http:\/\/freakonomics.com\/podcast\/eggheads-guide-super-bowl\/\">Freakonomics brought a panel of \u201csmart dudes\u201d together to guide<\/a> and tell us what to watch for during the game, \u201cwhether you\u2019re a football fanatic or a total newbie.\u201d<\/p>\n<p>The panel includes Freakonomics coauthor and University of Chicago economist Steven Levitt along with \u201cmore qualified\u201d panelists: Baltimore Ravens player and MIT applied mathematics PhD student John Urschel, Cincinnati Bengals right tackle Eric Winston, and former NFL defensive end and current Wharton MBA student Justin Tuck. Winston\u2019s cardinal rule: \u201cIf you actually want to watch the game, step one \u2014 don\u2019t bother a guy that\u2019s really watching the game to explain it to you.\u201d Host Stephen Dubner breaks it down \u201cso if you\u2019re a football novice and you\u2019re watching the Super Bowl, you\u2019ve got a few things in your pocket: watch the ads, of course; during the game, watch the ball but also take advantage of the stop-and-start nature of the game, that seven or eight seconds of amazing athleticism; and finally, if you\u2019re looking to impress someone, tell them how the offensive lineman \u2014 the huge gentlemen up front who protect the quarterback and clear the path for runners \u2014 how they\u2019re probably the brightest guys on the field\u201d (runtime 28:25).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/listen-to-this\/\">LISTEN TO THIS<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651074\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651074\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">READ THIS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-cognitive-science-behind-why-we-scramble-names\/\">\r\n                            The cognitive science behind why we scramble names                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-cognitive-science-behind-why-we-scramble-names\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-cognitive-science-behind-why-we-scramble-names\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-cognitive-science-behind-why-we-scramble-names\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The cognitive science behind why we scramble names&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-cognitive-science-behind-why-we-scramble-names\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-cognitive-science-behind-why-we-scramble-names\/&title=The cognitive science behind why we scramble names\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+cognitive+science+behind+why+we+scramble+names+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fthe-cognitive-science-behind-why-we-scramble-names%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-cognitive-science-behind-why-we-scramble-names\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651074\" class=\"content-area-description single-story post-651074 post type-post status-publish format-standard hentry category-read-this tag-enterpriseam tag-read-this wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>It happens to the best of us: You mean to call your kid from the next room, but for some reason call out your dog\u2019s name instead.<\/strong> According to cognitive scientist Samantha Deffler, mixing up names is \u201ca normal cognitive glitch,\u201d and actually has nothing to do with having a bad memory or aging. Instead, Deffler says that <strong>our brain organizes names into special folders, and the names we scramble are likely to belong to the same category<\/strong> (i.e. friends, family, colleagues, etc).<\/p>\n<p>\u201c<strong>Like in the <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=bToiIihknvs\"><strong>classic scene<\/strong><\/a><strong> from the TV show, Friends. When Ross says his wedding vows<\/strong>, he is asked to repeat his fianc\u00e9e\u2019s name, Emily. He says his former girlfriend\u2019s name Rachel instead. Now Ross probably had both Rachel\u2019s and Emily\u2019s names in his mental folder of loved ones and a mental mix-up ensued,\u201d <a href=\"http:\/\/www.npr.org\/sections\/health-shots\/2017\/01\/16\/509353565\/when-the-brain-scrambles-names-its-because-you-love-them\">NPR<\/a>\u2019s Michelle Trudeau writes. Deffler and her colleagues <a href=\"http:\/\/link.springer.com\/article\/10.3758\/s13421-016-0613-z?wt_mc=Affiliate.CommissionJunction.3.EPR1089.DeepLink&utm_medium=affiliate&utm_source=commission_junction&utm_campaign=3_nsn6445_deeplink&utm_content=deeplink\">studied<\/a> the phenomenon, known as \u201cmisnaming,\u201d by asking more than 1,700 participants about their personal experience with either misnaming or being misnamed, and found that misnaming is a common phenomenon and is most likely to occur with \u201csemantically similar\u201d (i.e. individuals within the same category) names.<\/p>\n<p>Also, if this doesn\u2019t settle the dog vs. cat dispute, we don\u2019t know what will: Deffler et al. found that the <strong>inclusion of a pet\u2019s name in a misnaming incident is significantly more likely to occur with a dog\u2019s name than with a cat\u2019s<\/strong>, suggesting that \u201cdogs may be a central part of (at least some) families \u2026 as human-like members, whereas cats and other pets, although they may be part of the family, are not categorized as \u2018human-like.\u2019\u201d<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/read-this\/\">Read This<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651076\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651076\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">HEALTH<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/who-owns-your-health-data-in-the-age-of-artificial-intelligence\/\">\r\n                            Who owns your health data in the age of Artificial Intelligence?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/who-owns-your-health-data-in-the-age-of-artificial-intelligence\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/who-owns-your-health-data-in-the-age-of-artificial-intelligence\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/who-owns-your-health-data-in-the-age-of-artificial-intelligence\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Who owns your health data in the age of Artificial Intelligence?&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/who-owns-your-health-data-in-the-age-of-artificial-intelligence\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/who-owns-your-health-data-in-the-age-of-artificial-intelligence\/&title=Who owns your health data in the age of Artificial Intelligence?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Who+owns+your+health+data+in+the+age+of+Artificial+Intelligence%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fwho-owns-your-health-data-in-the-age-of-artificial-intelligence%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/who-owns-your-health-data-in-the-age-of-artificial-intelligence\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651076\" class=\"content-area-description single-story post-651076 post type-post status-publish format-standard hentry category-health tag-enterpriseam tag-health wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>Digitizing health data is great for early detection of diseases, until it preys on our privacy<\/strong>. Gina Neff asks in a <a href=\"http:\/\/www.wired.co.uk\/article\/smartphone-doctor-diagnosis-harm\">Wired<\/a> piece the legitimate question of who owns your health records if you are using a mobile application that collects them or a wearable device to monitor your heart rate or steps you walked. It becomes even more legitimate especially when you learn that over 110 mn wearable sensors were sold globally in 2015. \u201c<strong>Unlike health information collected and provided to healthcare professionals, the consumer digital data on fitness or health gathered by tech companies enjoys practically no protection<\/strong>,\u201d writes Neff. And we don\u2019t have access to the data generated about our health, because we simply don\u2019t know which are actually being collected. \u201cSome technology companies argue that mandating consumer control of data will have a chilling effect on their business models or their proprietary company information. But public health benefits are potentially too high.\u201d<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/health\/\">health<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651078\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651078\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Tech<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/streaming-number-1-way-of-consuming-music-streaming-services-threatened\/\">\r\n                            Streaming number 1 way of consuming music, streaming services threatened?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/streaming-number-1-way-of-consuming-music-streaming-services-threatened\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/streaming-number-1-way-of-consuming-music-streaming-services-threatened\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/streaming-number-1-way-of-consuming-music-streaming-services-threatened\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Streaming number 1 way of consuming music, streaming services threatened?&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/streaming-number-1-way-of-consuming-music-streaming-services-threatened\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/streaming-number-1-way-of-consuming-music-streaming-services-threatened\/&title=Streaming number 1 way of consuming music, streaming services threatened?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Streaming+number+1+way+of+consuming+music%2C+streaming+services+threatened%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fstreaming-number-1-way-of-consuming-music-streaming-services-threatened%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/streaming-number-1-way-of-consuming-music-streaming-services-threatened\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651078\" class=\"content-area-description single-story post-651078 post type-post status-publish format-standard hentry category-tech tag-enterpriseam tag-tech wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>Streaming overtook song downloads in the U.S. for the first time in 2016<\/strong>, according to a year-end <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2017\/2016-music-us-year-end-report.html\">Nielson report<\/a>, Matthew Strauss reported for <a href=\"http:\/\/pitchfork.com\/news\/70724-streaming-now-officially-the-number-one-way-we-listen-to-music-in-america\/\">Pitchfork<\/a>. \u201cOverall on-demand audio streams surpassed 251 [bn] in 2016 \u2014 a 76 percent increase that accounts for 38 percent of the entire music consumption market.\u201d 2016 saw an average of 1.2 bn streams per day compared with 734 mn song downloads for the entire year. The finding is further supported by the fact that <strong>music streaming subscribers who pay monthly reached 100 mn<\/strong>, according to Shira Ovide and Leila Abboud who write for Bloomberg\u2019s <a href=\"https:\/\/www.bloomberg.com\/gadfly\/articles\/2017-01-09\/music-streaming-is-a-hit-but-it-can-t-afford-to-skip-a-beat\">Gadfly<\/a>.<\/p>\n<p>\u201cAlthough revenue is finally growing again for the big record labels, <strong>the music streaming industry is on the verge of a shakeout that could eliminate smaller players like SoundCloud<\/strong>.\u201d Revenue from streaming resulted in the first significant gain for the music industry in the U.S. since 2000, with an 8% increase in revenue in the 1H16. Streaming services account for 47% of the U.S. music industry revenues. However, <strong>independent streaming services like Germany\u2019s SoundCloud and Sweden\u2019s Spotify remain unprofitable because of the amount of money they pay record labels.<\/strong> Spotify is expected to IPO this year. And Google is said to be interested in acquiring SoundCloud for USD 500 mn, writes Tim Ingham for <a href=\"http:\/\/www.musicbusinessworldwide.com\/google-mulling-soundcloud-buyout-say-whispers-sony-universals-stakes-revealed\/\">Music Business Worldwide<\/a>, who previously <a href=\"http:\/\/www.musicbusinessworldwide.com\/7-biggest-news-stories-2017-today\/\">reported<\/a> Pandora might be sold to SiriusXM. \u201cIf SoundCloud does sell to Google, it could be the beginning of a major shake-up in music streaming land in 2017.\u201d<\/p><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/tech\/\">TECH<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651079\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651079\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE WEEK\u2019S MOST-CLICKED STORIES<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/651079\/\">\r\n                                                    <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/651079\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/651079\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/651079\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/651079\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/651079\/&title=\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2F651079%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/651079\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651079\" class=\"content-area-description single-story post-651079 post type-post status-publish format-standard hentry category-the-weeks-most-clicked-stories tag-enterpriseam tag-the-weeks-most-clicked-stories wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p>The most-clicked stories in Enterprise in the past week were:<\/p>\n<ul type=\"disc\">\n<li>Hadary\u2019s saves in the Afcon semi. (<a href=\"https:\/\/www.facebook.com\/beINSPORTS\/videos\/1190408784413565\/\">Facebook video<\/a>)<\/li>\n<li>Denis Leary\u2019s STFU bit, just for the day traders among us. (<a href=\"http:\/\/v.youku.com\/v_show\/id_XMjA3NTM3OTA0.html\">Video, Youku<\/a>)<\/li>\n<li>Starbucks boss Howard Schultz\u2019s pledge to hire 10k refugees in reaction to Trump\u2019s immigration ban is a masterclass in internal and external comms. (<a href=\"https:\/\/news.starbucks.com\/news\/living-our-values-in-uncertain-times\">Starbucks corporate website<\/a>)<\/li>\n<li>The Financial Times\u2019 Global MBA Ranking 2017 (<a href=\"http:\/\/rankings.ft.com\/businessschoolrankings\/global-mba-ranking-2017\">Financial Times<\/a>)\\<\/li>\n<li>Amr Adib freaking out over football. (<a href=\"https:\/\/www.youtube.com\/watch?v=DT4w5UwDnco\">Youtube<\/a>)<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-weeks-most-clicked-stories\/\">The Week\u2019s Most-Clicked Stories<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651080\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651080\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">8<\/div>\r\n\r\n                    <p class=\"f-graphik\">BEYOND THE RUBICON<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/beyond-the-rubicon-show-me-the-money\/\">\r\n                            Beyond the Rubicon: Show Me The Money                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/beyond-the-rubicon-show-me-the-money\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/beyond-the-rubicon-show-me-the-money\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/beyond-the-rubicon-show-me-the-money\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Beyond the Rubicon: Show Me The Money&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/beyond-the-rubicon-show-me-the-money\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/beyond-the-rubicon-show-me-the-money\/&title=Beyond the Rubicon: Show Me The Money\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Beyond+the+Rubicon%3A+Show+Me+The+Money+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fbeyond-the-rubicon-show-me-the-money%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/beyond-the-rubicon-show-me-the-money\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651080\" class=\"content-area-description single-story post-651080 post type-post status-publish format-standard hentry category-beyond-the-rubicon tag-beyond-the-rubicon tag-enterpriseam wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>Show Me The Money<\/strong><\/p>\n<p>Imagine waking up one morning to the news that the government has announced that, overnight, all of your cash is illegal and that you, and everybody else, will need to go to the bank and exchange your cash for new notes. Not only that, but if the government suspects that the cash was sourced illicitly, you will be slapped with a one-off extortionate level of tax.<\/p>\n<p>I suspect your heart might be racing at this, but don\u2019t worry, you can relax \u2014 this is a story from India and, as far as I\u2019m aware, there are no plans to implement this policy in Egypt. For now, at least.<\/p>\n<p>On 8 November 2016, while most of us were overcoming the shock of Donald Trump\u2019s victory in the US presidential election, Narendra Modi, India\u2019s Prime Minister, announced the demonetization of all 500 and 1,000 rupee notes that account for approximately 86% of the cash in circulation in India. The government informed everybody they had 50 days to go to the Reserve Bank of India (India\u2019s central bank) or any bank branch to exchange their old notes for new ones or credit the cash to their existing, or as the case may be, newly created accounts. To maintain an iron grip on the process, very restrictive limits were imposed on how much could be exchanged, deposited and withdrawn per day.<\/p>\n<p>As you would expect, complete mayhem ensued. Try to imagine more than 1.3 bn people, in a primarily cash based economy, rushing to the banks all at once in a panic to try to exchange or deposit their soon to be illegal cash? Apart from the complete chaos and disruption to people\u2019s daily lives, we are talking about queues and waiting times that are almost unimaginable (unless you are the sadistic person who designed the Mogama\u2019a).<\/p>\n<p>The problems were compounded by the usual government mishaps in implementing a radical shift in policy of this nature and magnitude overnight. For starters, the issuance of the new 2,000 rupee note, a critical piece of the plan, was delayed. And, just when you thought things couldn\u2019t get any worse, after the notes were finally issued, it was discovered that the existing ATM machines were not equipped to issue the new notes.<\/p>\n<p>So the question you must be asking right now is \u2014 why, oh why, would anyone go through with this? As we of all people should know only so well, the road to ruin is paved with good intentions. One of the main promises of Modi in his election campaign, which he and his BJP party won convincingly in 2014, was to combat corruption and act for the common people; he is the quintessential populist strongman who has vowed to stand up to the rich and powerful, of which, like everything else in India, there are many.<\/p>\n<p>The aim of the demonetization program in the short term is to combat corruption, bribery, counterfeiting of currency and the funding of terrorism and illicit activities. Interestingly, one of the long-term objectives is to force the informal economy to transition to the formal economy. The demonetization program should not be seen as a standalone effort in this respect, but part of a series of efforts to achieve this goal. In 2009, the Aadhaar card, the equivalent of Egyptian National ID cards, were introduced in order to bring people into the formal economy and increase transparency, while very recently, India passed a Goods and Service Tax bill with a similar aim.<\/p>\n<p>Supporters of the demonetization \u201cmovement\u201d have heralded the policy as a quantum leap that epitomizes creative destruction that will catapult India into a cashless economy that will fuel digital and banking innovation, eradicate corruption and bring in billions of dollars in additional tax revenues. Already, many retailers have embraced<a href=\"http:\/\/www.forbes.com\/sites\/wadeshepard\/2016\/12\/12\/one-month-in-whats-the-impact-of-indias-demonetization-fiasco\/\">e-wallets and e-commerce<\/a>, while Jio, a subsidiary of one of the country\u2019s largest conglomerates, announced ambitious plans to be India\u2019s number one digital platform.<\/p>\n<p>Critics, however, of which there are many, have dismissed the demonetization policy as a debacle that has jammed up the economy and unnecessarily hampered India\u2019s growth prospects. One of the immediate negative effects was the lack of sufficient change available and people refusing to accept the relatively illiquid 2,000 rupee note, leading to significantly reduced level of commerce and trade, especially in traditionally cash based sectors such as agriculture and the informal economy.<a href=\"http:\/\/www.npr.org\/2016\/11\/23\/503182738\/in-india-citizens-rush-to-exchange-defunct-rupee-notes\">NPR\u2019s Planet Money<\/a> published a <a href=\"http:\/\/www.npr.org\/2016\/11\/23\/503182738\/in-india-citizens-rush-to-exchange-defunct-rupee-notes\">special mini-episode<\/a> covering an amazing story on how tough these reforms made it for people\u2019s everyday lives (runtime 03:54).<\/p>\n<p>At this early stage, it is difficult to gauge whether or not this experiment is a success or failure. There are, however, some observations that are worth considering. Firstly, demonetization is not an Indian invention and many other countries have adopted demonetization for similar reasons and policy objectives; recently, the <a href=\"http:\/\/money.cnn.com\/2016\/05\/04\/news\/500-euro-bill-banknote-ecb\/\">European Central Bank announced<\/a> the phasing out of all EUR 500 notes in order to combat counterfeit notes and the funding of illicit activities.<\/p>\n<p>It must also be said that, whether you love or hate the idea, the demonetization program implemented by Modi is courageous and, despite the significant transition costs, has the potential to generate large future benefits. Despite what some of the critics might say, this is not some irrational doomed to fail crusade against the rich \u2013 it is a high risk high reward policy that many economists, central bankers and governments around the world are monitoring with interest. If the gamble pays off, it won\u2019t be too long before other government\u2019s facing similar problems will seriously consider adopting a demonetization program of their own.<\/p>\n<p>During my recent discussion with Dr. Rajaram Krishnan, an economics professor at Earlham College, he suggested that the demonetization program was \u201cat worst, a populist measure introduced by a populist government wanting to be seen as fighting corruption whatever the cost, while at best, it is an excellent first step in simultaneously fighting corruption and transitioning millions of Indians into the formal economy. But unless the government follows up with other systematic administrative and enforcement changes to fight corruption, all would have been for naught as people will adapt and game the new system. Such changes are easier thought of than executed.\u201d<\/p>\n<p>Many of the reasons stated for undertaking the demonetization program in India are relevant to Egypt. This doesn\u2019t mean I am advocating for Egypt to adopt a demonetization program, but if we are serious about combatting corruption, combatting the funding of terrorism and illicit activity and if we really do have an ambition for financial inclusion and digitization, then we need to take courageous steps of our own.<\/p>\n<p>And look, if the end of 2016 is anything to go by, the current government has demonstrated that when Egypt\u2019s economic survival is at stake they will do what\u2019s necessary to get us back on track, even if those measures are unpopular and come at a high transition cost. This mantra was recently recited once again by <a href=\"https:\/\/enterprise.press\/stories\/2017\/01\/18\/amer-interviews-amr-el-garhy-cabinet-fending-off-reports-on-cabinet-shuffle-aboutrika-safwan-thabet-labelled-terrorists-by-association\/\">Amr El Garhy in his interview<\/a> regarding the Egyptian economic reform program.<\/p>\n<p>If we want to reap the full benefit of the short-term pain we are experiencing at the moment, we need to continue with the reform drive and adopt progressive ambitious high reward strategies that will transform us into the powerful high growth economy we so dearly want to be.<\/p>\n<p>\u00a0<\/p>\n<p><em>Beyond the Rubicon is a column written exclusively for Enterprise every other weekend by <strong>Aly Shalakany, senior partner at <\/strong><\/em><a href=\"http:\/\/www.shalakany.com\/\"><strong><em>Shalakany Law Office<\/em><\/strong><\/a><em>, which he joined from Linklaters in London. Aly is a noted specialist in finance, projects and mergers and acquisitions; his column appears exclusively in our Weekend Edition, offering an \u201cinside baseball\u201d look the intersection of business, economy and finance from the point of view of a practitioner at the top of his game.<\/em><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/beyond-the-rubicon\/\">Beyond the Rubicon<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"651081\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"651081\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">9<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON YOUR WAY OUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/\">\r\n                            The monotony of globalism                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The monotony of globalism&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/&title=The monotony of globalism\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+monotony+of+globalism+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F02%2F03%2Fthe-monotony-of-globalism%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2017\/2\/990.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"651082\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2017\/02\/03\/the-monotony-of-globalism\/990-jpg-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2017\/2\/990.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"990.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2017\/2\/990.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2017\/2\/990.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-651081\" class=\"content-area-description single-story post-651081 post type-post status-publish format-standard has-post-thumbnail hentry category-on-your-way-out tag-enterpriseam wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>Swiss photographer Roger Eberhard is wondering \u201cwhy do we travel the world and stay in a place that looks same everywhere we go?<\/strong> What does that say about us as creatures of habit?\" For his new photo book, Standard, the Swiss photographer traveled to 32 countries across six continents and always stayed for one night at a Hilton Hotel. \u201cHis documentation was always the same\u2014one photo captured the interior of his Hilton hotel room, and another the view out of his window,\u201d <a href=\"https:\/\/www.fastcodesign.com\/3067578\/exposure\/the-monotony-of-globalism-32-cities-32-identical-hotel-rooms\">Meg Miller writes for Fast Codesign<\/a>. \u201cTo flip from hotel room to hotel room in Standard is to find the design and layout of each room to be eerily uniform. This is by design,\u201d Miller writes. Eberhard noticed that, while all the rooms were abiding by the Hilton Design and Construction Standards Manual, they each had slight changes in decor that alluded to the locale. Miller\u2019s piece includes a slideshow of some of the rooms Eberhard spent time in.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":651061,"menu_order":0,"template":"","categories":[],"tags":[],"class_list":["post-651060","issue","type-issue","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"0a01fc19-8285-4b28-a3a5-43a26b75b976","teaser":"","photo_url":"https:\/\/ent.news\/2017\/2\/1057.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Weekend Edition - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Weekend Edition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition-4\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T23:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2017\/2\/990.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition-4\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition-4\/\",\"name\":\"The Weekend Edition - 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