{"id":648605,"date":"2017-04-07T08:33:08","date_gmt":"2017-04-07T08:33:08","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=issue&#038;p=648605"},"modified":"2025-12-17T21:40:10","modified_gmt":"2025-12-17T21:40:10","slug":"the-weekend-edition","status":"publish","type":"issue","link":"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition\/","title":{"rendered":"The Weekend Edition"},"content":{"rendered":"<section id=\"648607\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"648607\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648607\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-648607\" class=\"content-area-description single-story post-648607 post type-post status-publish format-standard hentry category-uncategorized wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"font-weight: bold; color: #940315\">A QUICK NOTE TO NEW SUBSCRIBERS<\/p>\n<p>We publish the Enterprise Morning Edition in English and Arabic from Sunday through Thursday before 7am, with a focus on the business, economic and political news that will move markets each day. <strong>What you\u2019re reading now is our Weekend Edition<\/strong>, which is light on news and heavy on stories to read, videos to watch, and podcasts to which you may want to listen on Friday and Saturday (that being the weekend for the vast majority of our readers). The Weekend Edition comes out each Friday between 9:00am and 9:30am CLT. We\u2019re in beta and in English only right now.<\/p>\n<p><strong>We\u2019ll be back on Sunday at around 6:15am with our usual roundup.<\/strong> Until then: Enjoy the weekend.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"648608\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240922.png?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.hsbc.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27489.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Opening up a world of opportunity<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n     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alt=\"\">\r\n                    <\/a>\r\n                    <span>Live More<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-v5tuka4\" data-v=\"4\" data-block-id=\"v5tuka4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-v5tuka4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-v5tuka4-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240925.png?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/weareinfinity.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/27483.png?fit=300%2C300&#038;ssl=1\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Powering with nature<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-arwhyy1\" data-v=\"4\" data-block-id=\"arwhyy1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-arwhyy1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-arwhyy1-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240926.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a 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9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"648609\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"648609\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">SPEED ROUND, THE WEEKEND EDITION<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/free-association-on-social-media-fintech-and-generation-z\/\">\r\n                            Free association on social media, fintech and Generation Z                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img 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href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/free-association-on-social-media-fintech-and-generation-z\/&title=Free association on social media, fintech and Generation Z\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Free+association+on+social+media%2C+fintech+and+Generation+Z+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F04%2F07%2Ffree-association-on-social-media-fintech-and-generation-z%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/free-association-on-social-media-fintech-and-generation-z\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-648609\" class=\"content-area-description single-story post-648609 post type-post status-publish format-standard hentry category-speed-round-the-weekend-edition tag-enterpriseam tag-speed-round tag-speed-round-the-weekend-edition tag-the-weekend-edition wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p>To get things started this morning, we have some free association for you on social media (personal and for your business), Generation Z and fintech\u2026<\/p>\n<p><strong>Are you worried about what a border guard can see of your social media profile? <\/strong>Or maybe you don\u2019t want your boss (or underlings) to see certain photos you\u2019re sharing with your BFF? Gizmodo has a good guide to \u201c<a href=\"http:\/\/fieldguide.gizmodo.com\/how-to-make-your-social-media-accounts-as-private-as-po-1793949395\"><strong>How to Make Your Social Media Accounts as Private as Possible<\/strong><\/a>,\u201d which covers Facebook, Twitter and Instagram. Note the qualifier here: \u201cas private as possible.\u201d The best way to maintain your privacy? Ditch social media entirely, if only because when a product is free, you\u2019re the product that\u2019s being sold.<\/p>\n<p><strong>Still insisting your company should be on social media? <\/strong>We could (and have) made impassioned arguments for why that\u2019s not the case. But if you must \u2014 and if you\u2019re in finance \u2014 go read Tearsheet\u2019s \u201c<a href=\"http:\/\/www.tearsheet.co\/modern-banking-experience\/how-finance-brands-use-instagram\"><strong>How finance brands use Instagram<\/strong><\/a>.\u201d Hint: It\u2019s not to publicize their earnings releases or the last transaction they closed, but to engage with retail customers and to recruit new talent.<\/p>\n<p>And before we get off the subject of Instagram<strong>: <\/strong>Bloomberg has an interesting look at <strong>how \u201c<\/strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-03-28\/instagram-killed-the-retail-store\"><strong>Instagram Killed the Retail Store<\/strong><\/a><strong>,\u201d <\/strong>suggesting that the kids in Gen Z are \u201crewriting the rules of selling fashion.\u201d<\/p>\n<p>While you\u2019re on Tearsheet, go read about how \u201c<a href=\"http:\/\/www.tearsheet.co\/modern-banking-experience\/rbc-is-using-videoconferencing-to-bring-the-human-touch-back-to-banking\">RBC is using video conferencing to bring the human touch back to banking<\/a>,\u201d which the site says (speaking the blatantly obvious) \u201ccould be a sign of an emerging consensus that <strong>digital banking may always require some form of human connection<\/strong>.\u201d<\/p>\n<p><strong>Fintech drama: <\/strong>Then hop over to the <a href=\"https:\/\/www.nytimes.com\/2017\/04\/06\/business\/dealbook\/lending-club-renaud-laplanche-upgrade.html\">New York Times\u2019 Dealbook<\/a>, where Nathaniel Popper has a great profile of Renaud Laplanche, the fintech entrepreneur who founded and led what was then the world\u2019s largest peer-to-peer lender \u2014 <a href=\"https:\/\/www.lendingclub.com\/\">Lending Club<\/a> \u2014 <a href=\"http:\/\/fortune.com\/2014\/08\/27\/lending-club-the-worlds-largest-peer-to-peer-lender-files-for-an-ipo\/\">to IPO<\/a> and was <a href=\"https:\/\/www.wsj.com\/articles\/lendingclub-ceo-resigns-over-sales-review-1462795070\">ousted by his own board<\/a>. He briefly <a href=\"http:\/\/www.reuters.com\/article\/us-lendingclub-lbo-exclusive-idUSKCN0YT2R4\">plotted a hostile takeover<\/a>, and now he\u2019s back with Upgrade, a new platform that will compete head-to-head with Lending Club (where he still owns stock). It\u2019s his first interview since he was booted. We\u2019re going to be following this saga for some time.<\/p>\n<p><strong>Gen Z, by the way, is still not a \u201cset\u201d thing.<\/strong> The generation of kids that follows the millennials is generally accepted as being those born between 1994 and 2014, but we\u2019ve seen date ranges shifted a few years in each direction. The New York Times had a nice piece a couple of years back that looks at <a href=\"https:\/\/www.nytimes.com\/2015\/09\/20\/fashion\/move-over-millennials-here-comes-generation-z.html\">the hallmarks of the \u201cnext big thing for market researchers, cultural observers and trend forecasters<\/a>\u201d (it defines them as kids born 1996-2010 against millennials born 1980-1995). Google recently released a paper headlined \u201c<a href=\"https:\/\/storage.googleapis.com\/think\/docs\/its-lit.pdf\"><strong>It\u2019s lit: A guide to what teens think is cool<\/strong><\/a>\u201d including favourite technologies, pastimes, celebrities, and brands. <strong>What are the favourite brands of today\u2019s teams? <\/strong>Youtube, Netflix, Google, Xbox and Oreos are the top five.<\/p>\n<p>On, and speaking of tech: <strong>Android is now officially (by a hair) the world\u2019s most <\/strong><strong>popular operating system<\/strong> with internet users across the globe, edging out Windows with a 37.93% market share in March against Microsoft\u2019s 37.91%, <a href=\"https:\/\/www.cnet.com\/news\/android-most-popular-os-beats-windows-statcounter\/\">according to CNET<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/speed-round\/\">SPEED ROUND<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/speed-round-the-weekend-edition\/\">Speed Round, The Weekend Edition<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-weekend-edition\/\">The Weekend Edition<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"648632\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"648632\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE WEEK\u2019S MOST-CLICKED STORIES<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648632\/\">\r\n                                                    <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648632\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648632\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648632\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=&url=https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648632\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648632\/&title=\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F04%2F07%2F648632%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648632\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-648632\" class=\"content-area-description single-story post-648632 post type-post status-publish format-standard hentry category-the-weeks-most-clicked-stories tag-enterpriseam tag-the-weeks-most-clicked-stories wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p>Among the most-clicked stories in Enterprise in the past week:<\/p>\n<ul type=\"disc\">\n<li>What Enterprise readers expect of business and the economy (<a href=\"https:\/\/enterprise.press\/stories\/2017\/04\/03\/what-enterprise-readers-expect-of-egypts-economy-1q2017-reader-poll\/\">1Q2017 Enterprise Reader Poll<\/a>)<\/li>\n<li>President Abdel Fattah El Sisi on Fox News (<a href=\"https:\/\/www.youtube.com\/watch?v=uz4avzXkfWQ\">Youtube<\/a>)<\/li>\n<li>Amr Adib commenting on Youssef El Houssieny being assaulted by an alleged Ikhwani in Washington, DC (<a href=\"https:\/\/www.youtube.com\/watch?v=mR37InQRLKc\">Youtube<\/a>)<\/li>\n<li>America and Egypt need each other (<a href=\"http:\/\/nationalinterest.org\/feature\/america-egypt-need-each-other-19993\">The National Interest<\/a>)<\/li>\n<li>President Abdel Fattah El Sisi leads the Egyptian delegation out of the Arab Summit while that guy from Qatar is nattering on. (<a href=\"https:\/\/www.youtube.com\/watch?v=-vYIFYTl7Jk\">Youtube<\/a>)<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-weeks-most-clicked-stories\/\">The Week\u2019s Most-Clicked Stories<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"648633\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"648633\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON YOUR WAY OUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/tom-cruise-and-the-mummy\/\">\r\n                            Tom Cruise and The Mummy                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/tom-cruise-and-the-mummy\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/tom-cruise-and-the-mummy\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/tom-cruise-and-the-mummy\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Tom Cruise and The Mummy&url=https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/tom-cruise-and-the-mummy\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/tom-cruise-and-the-mummy\/&title=Tom Cruise and The Mummy\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Tom+Cruise+and+The+Mummy+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2017%2F04%2F07%2Ftom-cruise-and-the-mummy%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/tom-cruise-and-the-mummy\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-648633\" class=\"content-area-description single-story post-648633 post type-post status-publish format-standard hentry category-on-your-way-out tag-enterpriseam wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><strong>Tom Cruise is coming to Egypt. <\/strong>Or at least a sound stage made up to look like Omm El Donia. The Scientologist is apparently to take on the role originally held down by Brendan Fraser in a reboot of The Mummy, reports that <a href=\"https:\/\/www.thesun.co.uk\/tvandshowbiz\/3229025\/tom-cruise-prepares-to-fight-the-ancient-demons-of-egypt-in-a-teaser-trailer-for-action-thriller-the-mummy\/\">bastion of journalism and good taste known as the Sun<\/a>. The film is due out on 9 June (so don\u2019t expect it in theaters during Ramadan) and the Sun helpfully includes a 15 second thriller. Forgive us for not being up to watching it.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"648636\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"648636\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/648636\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-648636\" class=\"content-area-description single-story post-648636 post type-post status-publish format-standard hentry category-uncategorized wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"color: #299a0b; font-weight: bold;\">** DID YOU MISS AN ISSUE THIS WEEK?<\/span> <a href=\"https:\/\/enterprise.press\/issues\">Check out our archive on the website.<\/a><\/p>\n<p><span style=\"color: #299a0b; font-weight: bold;\">** ARE WE NOT IN YOUR INBOX EVERY MORNING BY 6:15am CLT?<\/span> Check your \u201cnewsletter\u201d or \u201cpromotions\u201d tabs or your \u201cjunk\u201d folder. Or head over to <a href=\"https:\/\/enterprise.press\">our website<\/a>, where each day\u2019s issue is only by the same time we dispatch the email edition.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":648606,"menu_order":0,"template":"","categories":[],"tags":[],"class_list":["post-648605","issue","type-issue","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"27096562-4705-477f-b6e5-3ba5942f29ae","teaser":"","photo_url":"https:\/\/ent.news\/2017\/4\/2207.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Weekend Edition - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Weekend Edition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T21:40:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2017\/4\/2207.jpg?fit=%2C&ssl=1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/issues\/the-weekend-edition\/\",\"name\":\"The Weekend Edition - 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