{"id":589805,"date":"2023-07-09T00:00:00","date_gmt":"2023-07-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/inside_industry\/meet-our-manufacturer-of-the-month-egyptian-waterproofing-and-thermal-insulation-product-manufacturer-insutech\/"},"modified":"2023-07-09T00:00:00","modified_gmt":"2023-07-09T00:00:00","slug":"meet-our-manufacturer-of-the-month-egyptian-waterproofing-and-thermal-insulation-product-manufacturer-insutech","status":"publish","type":"inside_industry","link":"https:\/\/enterpriseam.com\/egypt\/inside_industry\/meet-our-manufacturer-of-the-month-egyptian-waterproofing-and-thermal-insulation-product-manufacturer-insutech\/","title":{"rendered":"Meet our Manufacturer of the Month: Egyptian waterproofing and thermal insulation product manufacturer Insutech"},"content":{"rendered":"

<\/span>MANUFACTURER OF THE MONTH-<\/span> Once a month, Inside Industry will be dedicated to profiling a manufacturer \u2014 whether locally bred or an international player with a manufacturing base here in Egypt. The monthly feature will cover manufacturers in different industries to look at their success stories, the challenges they have faced as local manufacturers, and the path forward as Egypt looks to build a more robust local industry. This month, we\u2019re speaking to Omar El Bakry (<\/span>LinkedIn<\/a><\/span>), executive vice chairman of <\/span>Insutech<\/a><\/span>. <\/span><\/p>\n

I<\/span>nsutech is the leading regional player in the manufacture of waterproofing and thermal insulation products for the construction industry,<\/span> as well as polystyrene packaging solutions for household appliances, and industrial, agricultural, and food industries. Insutech was founded in 1987, so we have more than three decades of experience in this industry. We\u2019ve worked on several major projects, including <\/span><\/p>\n

Locally, we\u2019ve partnered with several big names in industry to work on major projects.<\/span> We count Hassan Allam Construction, Orascom Development, Zed, Al Burouj, and Cairo Festival City \u2014 in addition to several others \u2014 among our construction partners, while our industrial partners include Elaraby Group, LG, Nissan, Tseppas, Universal, and Lecico, to name a few. Insutech has worked on national megaprojects, such as residential towers in New Alamein City, several projects in the new administrative capital \u2014 including the city\u2019s Iconic Tower skyscraper, new ministry headquarters, and a residential complex \u2014 as well as the Egypt International City for Olympic Games.<\/span><\/p>\n

We currently export around 35% of our production to over 100 countries across the world.<\/span> We export heavily in Europe, GCC, Africa, Latin America & Southeast Asia. Certain products are more heavily geared towards export markets; for example, around 60% of all our bitumen sales are supplied to global markets. Our export activity is one of the things we\u2019re really proud of at Insutech. <\/span><\/p>\n

Over the past 15 years we have worked very diligently to build up a very strong global client base<\/span> and put a strong emphasis on maintaining strict quality standards that have allowed us to maintain and grow our exports consistently year-on-year.<\/span><\/p>\n

A lot of the regions and countries we export to require special quality certifications specific to them.<\/span> Our QA team is continuously working to acquire and renew all the necessary certifications, which in turn keeps us in check with regards to upgrading and maintaining our policies and procedures.<\/span><\/p>\n

Insutech sources around 40% of our raw materials locally, with the remaining 60% sourced from imports. In general, we try to source as much inputs as we can locally but some raw materials we use heavily such as polystyrene are not manufactured locally and are only available through imports.<\/span><\/p>\n

One of the main advantages we have as an exporting company based in Egypt is our country\u2019s geographic location<\/span> which is at a nexus for global trade. A second major advantage, is the very strong trade agreements Egypt has with a lot of regions which allows us to sell our products in these markets at decreased or 0 customs rates. Lastly, I would say our ability to achieve global quality standards while still maintaining cost-competitive pricing is a strong driving factor.<\/span><\/p>\n

One of the biggest challenges we face as a manufacturing company<\/span> is that the lack of locally available raw materials means that a lot of exporters are actually net importers, and therefore face the same struggles as other non-exporting manufacturers with regards to imports and securing FX. Another challenge we have faced is the negative stigma around Egyptian quality some markets may have due to previous bad experiences. In cases where there have been negative experiences leading to a negative perception of Egyptian companies, it takes a huge level of effort and consistency to start to rebuild that trust.<\/span><\/p>\n

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