{"id":675937,"date":"2025-11-20T00:00:00","date_gmt":"2025-11-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=forum&#038;p=675937"},"modified":"2025-12-18T09:42:55","modified_gmt":"2025-12-18T09:42:55","slug":"the-rise-of-the-robots","status":"publish","type":"forum","link":"https:\/\/enterpriseam.com\/egypt\/forum-2025\/the-rise-of-the-robots\/","title":{"rendered":"The rise of the robots"},"content":{"rendered":"<section id=\"675939\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675939\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">INTRO<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/\">\r\n                            Forum Playback \u2014 part 6                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Forum Playback \u2014 part 6&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/&title=Forum Playback \u2014 part 6\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Forum+Playback+%E2%80%94+part+6+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F11%2F20%2Fforum-playback-part-6%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675939\" class=\"content-area-description single-story post-675939 post type-post status-publish format-standard hentry category-intro tag-2025-enterpriseam-egypt-forum tag-enterpriseam_event2025 tag-intro wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.aa871626-d3da-4bdb-922c-7403f1d291c3.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good morning, friends<\/strong>, and welcome to a new edition of EnterpriseAM Forum Playback, where we bring you highlights from our successful Enterprise Egypt Forum 2025, held on 7 October.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue, <\/strong>we revisit our discussion on stage about what AI will \u2014 and will not \u2014 do to businesses in Egypt and beyond, with CTO of MNT-Halan <strong>Ahmed Mohsen<\/strong>, Managing Director and CEO of Contact Financial Holding <strong>John Saad<\/strong>, and Co-Founder of Wondercraft <strong>Youssef Rizk<\/strong>. We also bring you discussions from the sidelines of the forum, where technology and talent development in the labor market took center stage.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/2025-enterpriseam-egypt-forum\/\">2025 EnterpriseAM Egypt Forum<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/intro\/\">INTRO<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675940 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"675940\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/675940\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675940\" class=\"content-area-description single-story post-675940 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/omny.fm\/shows\/enterpriseam-egypt\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/741.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675941\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675941\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">PANEL DISCUSSION<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/\">\r\n                            The rise of the robots \u2014 and what\u2019s next in tech                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The rise of the robots \u2014 and what\u2019s next in tech&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/&title=The rise of the robots \u2014 and what\u2019s next in tech\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+rise+of+the+robots+%E2%80%94+and+what%E2%80%99s+next+in+tech+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F11%2F20%2Fthe-rise-of-the-robots-and-whats-next-in-tech%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1583.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"675942\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/the-rise-of-the-robots-and-whats-next-in-tech\/1583-jpg-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1583.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1583.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1583.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1583.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675941\" class=\"content-area-description single-story post-675941 post type-post status-publish format-standard has-post-thumbnail hentry category-panel-discussion tag-enterpriseam-egypt-forum tag-enterpriseam_event2025 tag-panel-discussion wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.34aabe12-ab33-4d85-b114-fa76b65dc5df.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI won\u2019t replace humans \u2014 it will amplify the ones who move fast<\/strong>. That was the core message from tech leaders on stage at the EnterpriseAM Egypt Forum\u2019s The Rise of the Robots panel, where CTO of fintech giant MNT-Halan<strong> Ahmed Mohsen, <\/strong>Managing Director and CEO of NBFI leader Contact Financial Holding<strong> John Saad<\/strong>, and Co-Founder of AI-powered studio Wondercraft <strong>Youssef Rizk<\/strong> got brutally real about what AI will \u2014 and will not \u2014 do to businesses in Egypt and beyond.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Forget the fear-mongering, the machines are not coming for your job \u2014 your inability to <\/strong><strong>adapt will: <\/strong>Contact Financial Holding\u2019s CEO John Saad opened with a challenge to the doomsday narrative: \u201cThe myth that robots and AI will replace us puts a smile on my face,\u201d he said, adding that \u201cAI is purely an enabler to make things faster, more efficient, and more productive.\u201d The opportunity is huge, and the only people at risk are those who refuse to learn how to use the tools.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI is good as a financial-inclusion engine: <\/strong>For MNT-Halan\u2019s CTO Ahmed Mohsen, AI is transforming underwriting instead of eliminating jobs. \u201cOur risk and credit models are constantly becoming much better,\u201d he said. The company is leveraging behavioral data to score customers faster and more accurately, unlocking segments of the population that traditional tools could not price. The result is a more than three-fold increase in approval rates without additional risk. \u201cIt took us a year to build, and we saw results five to six months in,\u201d he added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI will not run your business, but it will dramatically shrink the gap between the <\/strong><strong>disciplined and everyone else<\/strong>. Wondercraft\u2019s co-founder Youssef Rizk called out the misconception that AI can \u201cdo your job for you.\u201d Yes, AI can cut team sizes, however it cannot run your company for you. \u201c95% of AI pilots in big corporations don\u2019t work,\u201d he noted, citing an MIT study. Why? Leaders think they can throw prompts at a model and expect magic outputs instead of investing in editing and refining. \u2018AI amplifies you \u2014 it does not replace you,\u201d he added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Build or buy?<\/strong> Everyone loves to talk \u201cAI capability building,\u201d but the honest answer from founders building in the arena is buy first, build later. \u201cIf you are optimizing for speed and you\u2019re not super-cost sensitive in the proof-of-concept phase, buy,\u201d Rizk said. Providers have already solved hard problems, build only when scale economics matter or maintenance becomes a moat. \u201cThe floor shifts every month, unless you have the manpower to keep up, buy,\u201d he added. Mohsen agreed, Halan builds when AI gives it a defensible edge in credit, everything else is fair game to buy if it gets you to market faster.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Data is the real bottleneck: <\/strong>Structured, high-quality data remains Egypt\u2019s biggest technical hurdle, Saad argued, noting that \u201cDigital data in the past has been scarce.\u201d However, financial inclusion and mobile wallet penetration are fixing that. \u201cThere has been much more access to data that is much more structured than before,\u201d he said. This leads to better services not only in the financial sector, but also in the insurance sector and the investment sector.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s competitive edge?<\/strong> Talent, expertise, and a cost advantage the world is sleeping on. Egypt\u2019s domain-experts-per-USD ratio is an overlooked strategic edge in a market where global players are spending bns on expert-labeled data, Rizk noted. Chips? We won\u2019t win that race. But training data? \u201cThere is a huge opportunity here,\u201d he added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI is not plug-and-play: <\/strong>Integrating AI into existing workflows takes a steep learning curve, expect 30-40% productivity gains \u2014 not 80-90%, Mohsen said. You need custom workflows, you need team buy-in, and most of all, you need people who know how to think before they prompt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Leadership reality check:<\/strong> \u201cAI has to be in the DNA of the organization,\u201d Saad noted. Leaders must carve out early wins, showcase internal success stories, and push adoption across every function.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What skill wins in an AI world?<\/strong> Critical thinking and problem framing, or in Mohsen\u2019s language \u201cask better questions.\u201d Saad sees a magic trio of subject expertise, product skills, and AI literacy. Rizk\u2019s take is harsher, arguing that you need to fight to preserve your ability to think independently as models get better. Do not let AI erode your cognitive fitness.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The thing Egypt\u2019s tech ecosystem should collaborate on?<\/strong> Arabic AI models and anonymized data pools. Mohsen called for shared, anonymized datasets to strengthen model performance. \u201cI don't think it's an easy thing to do, but I think it's worth a try,\u201d he added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Asked for the one thing business leaders should do tomorrow morning<\/strong>, the panel kept it practical. Mohsen urged companies to rethink engineering habits and weave AI into workflows the right way, experimenting quickly and fixing scalability later. Saad doubled down on his cultural imperative, arguing that AI has to sit in an organization\u2019s DNA, with each unit picking one concrete use case and proving it works so teams rally behind. Rizk cautioned against the temptation to \u201cboil the ocean\u201d with full-platform agent automation. The path to real adoption, he argued, is sharply scoped problems where AI performs best.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The takeaway:<\/strong> AI is not replacing talent. It is exposing who actually has it. Egypt\u2019s edge will come from operators who move fast, deploy smart, and build cultures where thinking and technology reinforce each other instead of competing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The future does not belong <\/strong><strong>to the robots<\/strong><strong>.<\/strong> It belongs to the humans who know how to use them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/578ce948-51e9-46b1-954f-903d57ac915c\" style=\"\" rel=\"noopener\">Tap or click here to read the panel\u2019s full transcript<\/a><\/strong><strong>.<\/strong><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterpriseam-egypt-forum\/\">EnterpriseAM Egypt Forum<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/panel-discussion\/\">PANEL DISCUSSION<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675943 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"675943\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/675943\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675943\" class=\"content-area-description single-story post-675943 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.banquemisr.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/419.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675944\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675944\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE SIDELINES<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/somaya-el-sherbini-on-opus-talent-analytics-expansion-plans-and-why-egypt-is-at-the-center\/\">\r\n                            Somaya El Sherbini on Opus Talent Analytics\u2019 expansion plans and why Egypt is at the center                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/somaya-el-sherbini-on-opus-talent-analytics-expansion-plans-and-why-egypt-is-at-the-center\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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We spoke with Somaya El Sherbini, co-founder and CEO of Opus Talent Analytics, on the sidelines of the EnterpriseAM Egypt Forum to discuss the firm\u2019s expanding focus on Egypt, how data and science are reshaping talent decisions, where she sees the most compelling opportunities for new ventures, and why she remains cautiously optimistic about the outlook for the year ahead.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: So, what is new at Opus Talent Analytics this year?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Somaya El Sherbini: <\/strong>Opus Talent Analytics is a US-based talent management and analytics company with our head office in Dubai. Over the past year, our strongest focus has been Egypt. The talent potential here is significant, both on the employer side and on the candidate side.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">We are seeing a wave of interesting jobs open in the market, especially in engineering. Many of our clients want to expand quickly in Egypt, and they want to do it wisely. That means looking at productivity, engagement, intentional skilling and upskilling, and a scientific approach to talent decisions. This is exactly what Opus does. We compare talent profiles, assess job-specific skill sets, measure sentiment, and help employers design stronger people strategies. This has been a major driver of our work in the past year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: If you had to start a completely new business today in a different sector, <\/strong><strong>what would you choose?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SE:<\/strong> Microfinance. The level of inclusion it creates is very compelling. It gives people the chance to become self-employed, to build small savings, to invest in themselves, and to improve their quality of life. When this happens, the entire economic cycle benefits. It opens opportunities, drives spending, and creates independence. It is a field I would be very interested in exploring.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: On a personal level, which asset class are you most interested in at the moment?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SE:<\/strong>Technology. I spent most of my career in corporate institutions, and the growth we are seeing in tech today is extraordinary. I am especially interested in the infrastructure that enables AI. These are the tools and systems that allow AI to support businesses of all sizes and in all sectors. We have not scratched the surface yet. I believe this space will grow very quickly in the coming period, possibly within a year or a year and a half.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: What exchange rate are you using in your 2026 budget?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SE:<\/strong> We are very positive about Egypt. The trend over the past three months has been encouraging, so we are using EGP 48 in our projections.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: How do you plan to finance your growth in 2026?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SE:<\/strong>Our approach has two parts. The first part is co-selling partnerships. These partnerships give us reach into markets that we cannot access on our own. For 2026, I am particularly focused on Africa and we have very clear targets there.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The second part is self-financing. <\/strong>We are investing our own funds to strengthen our technology. We do not build AI. We build the systems that enable talent management. This requires time, investment, and deep expertise from specialists in this field. We are committing our own capital to build that capability.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: Has AI influenced your hiring plans in any way?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SE:<\/strong> Our team is intentionally small. I firmly believe that AI does not replace people. It helps them become more capable and more effective.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">If you look at a financial analyst, for example, AI can automate spreadsheets, comparisons, and basic analysis. The real value is in interpreting what the numbers mean and looking beyond the model. AI frees time for that deeper work. It will also create entirely new jobs that we do not have names for yet.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">When I speak with clients, I always advise them to avoid rushing into eliminating roles. The right question is how to use the institutional knowledge that already exists and scale it through technology.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: Are you optimistic, pessimistic, or neutral about the outlook for the next year?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SE:<\/strong> I am cautiously optimistic. There is positive momentum in the market and the signals are encouraging. Clients today are more willing to learn, explore, and invest. This is very different from a year and a half ago when many were saying they did not have the time or the appetite. This shift is driving the optimistic outlook.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterpriseam-egypt-forum\/\">EnterpriseAM Egypt Forum<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-sidelines\/\">ON THE SIDELINES<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675946\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675946\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM ARKAN PALM<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/205-a-city-within-a-city-a-world-in-one-location-4\/\">\r\n                            205: a city within a city, a world in one location                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/205-a-city-within-a-city-a-world-in-one-location-4\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Designed as a self-sustained masterplan, it integrates 12 distinct districts that create a luxurious ecosystem of branded high-rise living, business hubs, world-class hospitality (with Intercontinental Hotel Group), retail, and a fully integrated medical hub in West Cairo, including a state-of-the-art Al Safaa Hospital, alongside a unique 2 km central canal. This holistic approach ensures unparalleled convenience and functionality.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">The luxurious centerpiece is the <strong>205 Towers<\/strong>, three landmarks that are the tallest mixed-use structures in West Cairo. These towers house branded smart residences serviced by <strong>InterContinental Hotel<\/strong>, offering bespoke \u00e0 la carte services, exclusive private amenities, and views of the Giza Pyramids. Residents benefit from the ultimate assurance of top-tier operational excellence, with property management by Savills.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Complementing this vertical icon is the <strong>Financial District<\/strong>, a 60,000 sqm hub, serving as West Cairo\u2019s definitive business address. With modern office buildings, the district is already home to leading institutions, including CIB, Banque Misr, Ebank, and Arab African Bank, creating a clustered financial ecosystem with unmatched visibility directly on the 26th of July Corridor. Through these flagship districts, 205 establishes a new benchmark for integrated luxury, hospitality, and corporate power in the region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Click <a target=\"_blank\" href=\"https:\/\/arkanpalm.com\/\" style=\"\" rel=\"noopener\">here<\/a> to explore more about 205\u2019s towers, financial district, and integrated city vision. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/2025-enterpriseam-egypt-forum\/\">2025 EnterpriseAM Egypt Forum<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/a-message-from-arkan-palm\/\">A MESSAGE FROM ARKAN PALM<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675948 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"675948\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/675948\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675948\" class=\"content-area-description single-story post-675948 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.bdc.com.eg\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/974.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675949\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675949\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE SIDELINES<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/eeps-ahmed-wahby-on-embracing-technology-and-the-outlook-for-2026\/\">\r\n                            EEP\u2019s Ahmed Wahby on embracing technology and the outlook for 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/eeps-ahmed-wahby-on-embracing-technology-and-the-outlook-for-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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We spoke with <strong>Ahmed Wahby<\/strong>, CEO of EEP, on the sidelines of the EnterpriseAM Egypt Forum to discuss the company\u2019s recent entry into Saudi Arabia, where he sees the strongest opportunities in Egypt\u2019s evolving economy, how he is budgeting for FY 2026, and why he remains firmly optimistic about the outlook for the education industry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: So, what is new with EEP?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ahmed Wahby: <\/strong>EEP has been on a very interesting growth journey in recent months. We launched our new regional office in Saudi Arabia, and we are now managing five schools there. We are also building another two schools with seven thousand students in the pipeline. This is a major step forward for us. We are also proud of our recent association with the Magdi Yaqub Foundation. The Egyptian team secured a strategic partnership that will create complementary services and meaningful collaboration between both entities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: Which sectors are most promising in Egypt today?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>Technology is definitely where attention is needed. It is expanding globally, regionally, and in Egypt. Fintech and technology should be major areas of focus at this time. Education also remains a strong and resilient sector.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: On a personal level, which asset classes do you prefer to invest in now?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>I believe strongly in diversification. I do not focus on a single asset class. My investments are spread across equities, real estate, gold, and other forms of investment. I keep my overall risk at a medium level. Nothing takes priority over the rest of the portfolio.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: Do you follow a specific allocation percentage?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>No. It is fully diversified, and I prefer to keep it that way.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: What exchange rate are you using in your 2026 budget?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>We are working with a range between EGP 48 and EGP 52 for USD. The base budget uses EGP 50, and we hope the market can sustain that level.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: How are you planning to finance growth in 2026, and where should borrowing rates ideally be?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>Financing will come mainly from our own funds and equity generated by our cash flows. We will use some debt, but internal cash flow remains the priority. We are hoping interest rates continue to decline so that debt financing becomes more attractive.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: Has AI had any impact on hiring plans within EEP?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>AI has had a significant impact on education overall, but not directly on our hiring plans yet. We view AI as an advancement in education quality and delivery. It does not replace talent. It strengthens it. The more we integrate AI into education, the better the outcomes we expect.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: Are you optimistic, pessimistic, or neutral about the industry outlook in 2026?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>I am always optimistic. It is a strong industry, and the year is beginning on a positive note. We believe it will be a very good year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: What supports this optimism?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AW: <\/strong>Reforms are moving forward. We are seeing real activity. Our numbers across the portfolio this year are very strong. Demand is rising, quality indicators are improving, and the economic climate is gradually moving in a positive direction.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/forum-playback\/\">Forum Playback<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-sidelines\/\">ON THE SIDELINES<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":675938,"template":"","categories":[],"tags":[],"class_list":["post-675937","forum","type-forum","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"fd660302-8c4d-4f25-98a0-e8f3c5e221f1","teaser":"","photo_url":"https:\/\/ent.news\/2025\/11\/1625.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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