{"id":675038,"date":"2025-11-06T00:00:00","date_gmt":"2025-11-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=forum&#038;p=675038"},"modified":"2025-12-18T09:20:03","modified_gmt":"2025-12-18T09:20:03","slug":"expansion-playbook","status":"publish","type":"forum","link":"https:\/\/enterpriseam.com\/egypt\/forum-2025\/expansion-playbook\/","title":{"rendered":"Expansion playbook"},"content":{"rendered":"<section id=\"675040\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675040\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">INTRO<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/\">\r\n                            Forum Playback - part 4                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Forum Playback - part 4&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/&title=Forum Playback - part 4\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Forum+Playback+-+part+4+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F11%2F06%2Fforum-playback-part-4%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675040\" class=\"content-area-description single-story post-675040 post type-post status-publish format-standard hentry category-intro tag-2025-enterpriseam-egypt-forum tag-enterpriseam_event2025 tag-intro wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.ffe8dd8d-1bc2-4316-9125-67419213f676.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good morning, friends<\/strong>, and welcome to a new edition of EnterpriseAM Forum Playback, where we bring you highlights from our successful Enterprise Egypt Forum 2025, held on 7 October.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue, <\/strong>we revisit our panel discussion on the recipe for Egyptian companies\u2019 successful expansion into foreign markets. We also bring you interviews conducted on the sidelines of the forum with <strong>Mashreq Egypt CEO Amr El Bahey<\/strong>, who spoke to us about growing global interest in investing in Egypt, and with <strong>Sanaddak co-founder Hamd Alkhayat<\/strong>, who discussed how Egypt\u2019s gold market can become a driver of economic growth.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/2025-enterpriseam-egypt-forum\/\">2025 EnterpriseAM Egypt Forum<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/intro\/\">INTRO<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675041 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"675041\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/675041\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675041\" class=\"content-area-description single-story post-675041 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/omny.fm\/shows\/enterpriseam-egypt\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/741.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675042\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675042\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">PANEL DISCUSSION<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/\">\r\n                            Winning in new markets                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Winning in new markets&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/&title=Winning in new markets\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Winning+in+new+markets+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F11%2F06%2Fwinning-in-new-markets%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/502.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"675043\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/winning-in-new-markets\/502-jpg-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/502.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"502.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/502.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/502.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675042\" class=\"content-area-description single-story post-675042 post type-post status-publish format-standard has-post-thumbnail hentry category-panel-discussion tag-enterpriseam_event2025 tag-forum-playback tag-panel-discussion wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.ffe8dd8d-1bc2-4316-9125-67419213f676.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At this year\u2019s EnterpriseAM Egypt Forum, we turned our focus to a challenge that faces <\/strong><strong>nearly every Egyptian business looking to grow in new markets: <\/strong>how to expand into new and unfamiliar markets, and how to take your brand credibility and translate it into a new market to sell to people who have never heard of you before. <strong>Andrew Key, executive director at Enza<\/strong>, and <strong>Ahmed Wahby, group CEO for the Middle East and Africa at Egypt Education Platform (EEP) and Spark Education Platform (SEP)<\/strong>, joined the stage to unpack how they\u2019re doing just that. One builds the rails that power financial systems across Africa; the other exports Egyptian-built education models to Gulf cities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Pick a market where regs and repatriation make sense: <\/strong>\u201cHow digitalized is it? What payment methods are being used? Can we repatriate profits in hard currency?\u201d Andrew Key noted. For Enza, market selection begins with the obvious metrics: population size, GDP and scalability, followed by the maturity of the payments ecosystem, regulatory clarity, and currency stability. \u201cA mature, stable regulatory environment is better for us,\u201d he said. \u201cIf we can understand what the regulator expects of us and of our customers, we can assess whether we can meet those expectations.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cScaling outside Egypt had to start with building a scalable model inside Egypt,\u201d<\/strong> said Ahmed Wahby, whose company now runs 25 educational assets serving some 20k students. For EEP, expansion starts where education quality gaps are most visible. \u201cWe study cities, not countries,\u201d he said. \u201cAbu Dhabi and Sharjah, yes; Dubai, no, because the quality gap isn\u2019t big enough. Our value proposition starts where that gap exists.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Chasing gaps, not geographies:<\/strong> Diversification across income segments helps EEP stay relevant through economic swings, Wahby said. \u201cEducation is tied to families\u2019 financial situations, which can be turbulent,\u201d he added. \u201cWe play across both affordable and premium segments\u201d Enza applies a similar principle when sizing up competition, Key said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cCompetition is a good thing, it keeps you on your toes,\u201d<\/strong> according to Key. For Enza, competition comes in a number of forms: Some banks or fintechs build their own systems, others operate regionally, and some focus on a single market. Enza\u2019s focus spans ten African markets, with a strategy built around providing solutions that help banks and fintechs build relationships with SMEs. \u201cThere are 60 mn unbanked or underbanked SMEs across Africa, those 60 mn SMEs today are the med-sized and large businesses of the future\u2026 if payments can be the starting point for a relationship with them, banks can later cross-sell lending, deposits, and treasury products,\u201d Key explained.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are no wrong <\/strong><strong>markets, just<\/strong><strong> wrong timing or design: <\/strong>\u201cThere\u2019s no such thing as a wrong market,\u201d Wahby said. \u201cRegulation can make or break an investment, but every market has a product that fits, you just have to design it right.\u201d The only real deterrent, he added, is entering during periods of \u201cmajor turbulence.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Flexibility matters more than checklists.<\/strong> \u201cYou\u2019ve got to go to places you didn\u2019t plan to,\u201d Key said. \u201cFrench-speaking West Africa wasn\u2019t on our list, but customers took us there. Sometimes you follow them where they go.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Balancing speed with control is key:<\/strong> \u201cOur scars help us avoid pitfalls,\u201d Key said, describing Enza\u2019s 60-person team led by veteran founders. \u201cYounger team members solve problems faster, they see things differently. But you have to stay on the right side of regulators. Upset them, and your business is dead.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cSuccess isn\u2019t <\/strong><strong>financials<\/strong><strong> alone,\u201d<\/strong> Wahby noted. \u201cWe measure quality outcomes: parent satisfaction, learning results, word of mouth.\u201d He recalled spending six months preparing for EEP\u2019s first big Saudi break only for it to collapse. \u201cWe were ready to do it again, and that\u2019s how we won later. Pivoting is part of the game.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>FOMO is real:<\/strong> For Key, traction shows up when clients start spending behind Enza\u2019s solutions. \u201cIf they\u2019re investing in promoting what they\u2019ve built on our platform, it\u2019s working,\u201d he said. \u201cAnd when other banks come knocking because they don\u2019t want to miss out, that\u2019s proof too. FOMO is real.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On earning trust before launching: <\/strong>\u201cYou can\u2019t just show up and launch,\u201d Wahby said. \u201cYou have to prep the market.\u201d Before entering Saudi Arabia, EEP met repeatedly with the Ministry of Education and the Royal Commission of Riyadh. \u201cWe don\u2019t send a logo into a market; we send the people behind the brand,\u201d he added. \u201cWe grow them into regional roles and hire local talent who believe in what the brand stands for.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s real export story is talent: <\/strong>\u201cAccess to talent in Egypt is actually a competitive advantage,\u201d Wahby said. EEP exports teachers and middle management to the Gulf while running its back office from Cairo, covering IT, procurement, and accounting. \u201cIt\u2019s efficient and lets us reinvest in what matters most: quality.\u201d \u201cPretty much our whole tech and ops team is in Egypt,\u201d Key said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The talent you can get in Egypt, would cost you 10x more in the UAE<\/strong>, according to Key. As Enza expands into Ghana and Nigeria, regulators now require qualified executives in those markets, so Key had to rethink how to scale. Maybe your CFO in Ghana is technically a CFO, but the group CFO sits elsewhere, he explained.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The formula? Credibility at home + agility abroad:<\/strong> \u201cUltimately, you have to go where the opportunity takes you,\u201d Key said as the discussion wrapped. Wahby agreed: success abroad begins with credibility at home paired with the agility to adapt everywhere else.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/78fcce91-8cd9-4ee2-8dfd-529367160120\" style=\"\" rel=\"noopener\">Tap or click here to read the panel\u2019s full transcript<\/a><\/strong><strong>.<\/strong><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/forum-playback\/\">Forum Playback<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/panel-discussion\/\">PANEL DISCUSSION<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675044\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675044\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM ARKAN PALM<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/205-a-city-within-a-city-a-world-in-one-location-2\/\">\r\n                            205: a city within a city, a world in one location                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/205-a-city-within-a-city-a-world-in-one-location-2\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Designed as a self-sustained masterplan, it integrates 12 distinct districts that create a luxurious ecosystem of branded high-rise living, business hubs, world-class hospitality (with Intercontinental Hotel Group), retail, and a fully integrated medical hub in West Cairo, including a state-of-the-art Al Safaa Hospital, alongside a unique 2 km central canal. This holistic approach ensures unparalleled convenience and functionality.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">The luxurious centerpiece is the <strong>205 Towers<\/strong>, three landmarks that are the tallest mixed-use structures in West Cairo. These towers house branded smart residences serviced by <strong>InterContinental Hotel<\/strong>, offering bespoke \u00e0 la carte services, exclusive private amenities, and views of the Giza Pyramids. Residents benefit from the ultimate assurance of top-tier operational excellence, with property management by Savills.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Complementing this vertical icon is the <strong>Financial District<\/strong>, a 60,000 sqm hub, serving as West Cairo\u2019s definitive business address. With modern office buildings, the district is already home to leading institutions, including CIB, Banque Misr, Ebank, and Arab African Bank, creating a clustered financial ecosystem with unmatched visibility directly on the 26th of July Corridor. Through these flagship districts, 205 establishes a new benchmark for integrated luxury, hospitality, and corporate power in the region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Click <a target=\"_blank\" href=\"https:\/\/arkanpalm.com\/\" style=\"\" rel=\"noopener\">here<\/a> to explore more about 205\u2019s towers, financial district, and integrated city vision. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/2025-enterpriseam-egypt-forum\/\">2025 EnterpriseAM Egypt Forum<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/a-message-from-arkan-palm\/\">A MESSAGE FROM ARKAN PALM<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675046 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"675046\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/675046\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675046\" class=\"content-area-description single-story post-675046 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.bdc.com.eg\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/730.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675047\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675047\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE SIDELINES<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/mashreqs-amr-el-bahey-on-why-global-investors-are-turning-their-sights-to-egypt\/\">\r\n                            Mashreq\u2019s Amr El Bahey on why global investors are turning their sights to Egypt                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/mashreqs-amr-el-bahey-on-why-global-investors-are-turning-their-sights-to-egypt\/\" target=\"_blank\">\n                    Open in new tab                  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  <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/504.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"675048\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/mashreqs-amr-el-bahey-on-why-global-investors-are-turning-their-sights-to-egypt\/504-jpg-22\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/504.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"504.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/504.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/504.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-675047\" class=\"content-area-description single-story post-675047 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-sidelines tag-enterpriseam_event2025 tag-forum-playback tag-on-the-sidelines wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.ffe8dd8d-1bc2-4316-9125-67419213f676.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mashreq Egypt continues to cement its position as one of the group\u2019s fastest-growing markets outside the UAE.<\/strong> We spoke with <strong>Mashreq Egypt CEO Amr El Bahey <\/strong>on the sidelines of the forum to discuss the bank\u2019s expansion strategy, its digital push through Mashreq Neo and the soon-to-launch NeoBiz platform, and his outlook on Egypt\u2019s investment climate, AI\u2019s impact on hiring, and what\u2019s driving his optimism heading into 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: So, what\u2019s new with Mashreq Egypt?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Amr El Bahey:<\/strong> We are continuing to grow across all business lines in Egypt. Egypt is a top priority country for Mashreq Group and the largest market outside the UAE. We\u2019re growing in our corporate investment banking group, leading syndications, and deepening our relationships with core Egyptian conglomerates. We\u2019re also supporting multinationals and regional names to further invest and grow in Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">On the retail banking side, we\u2019re pioneering advances in technology and digitalization that are providing amazing experiences to our clients. We\u2019re focusing on financial inclusion through Mashreq Neo, which is growing at a phenomenal rate and receiving great reviews. We also have a collaboration with e&, through e& Mashreq Neo, which focuses on financial inclusion in that segment.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Perhaps the newest development is that we are very soon launching Mashreq NeoBiz, our digital platform catering to SMEs. A critical segment for Mashreq Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: What are the most promising sectors you see in Egypt today?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB: <\/strong>It\u2019s really very diverse. The industrial sector is a major one, as well as services. We\u2019ve seen huge interest both regionally and globally in Egypt, given recent macroeconomic developments and global logistical disturbances. Egypt has secured its position as a top investment destination, and we\u2019ve seen strong interest from Asia and China, the Gulf region, as well as the UK and the US.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: On a personal level, which asset class do you prefer to invest in at the moment?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB: <\/strong>I get asked that question a lot, and my personal answer isn\u2019t necessarily the model one, because investment has to follow two things: your personal financial objective and your risk appetite.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Your financial objectives depend on where you are in your career lifecycle \u2014 how far you are from retirement, whether you have 20 years left in your career or are looking to retire earlier, and what your financial obligations are. The answer will differ for a 25-year-old compared to a 45-year-old.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">The second factor is risk appetite, which also varies based on life stage. In general, you should have a balanced and mixed approach between various asset classes that reflect your lifestyle and career stage \u2014 one that is both balanced and diversified.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Has AI had any impact on your hiring plan at Mashreq Egypt?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB:<\/strong> If the answer were no, then we\u2019d be in trouble. AI is an integral part of our future, and even our present. It\u2019s helping us with internal efficiency and enhancing client experience. The impact of AI in providing efficiencies in certain areas is already embedded in our future growth plan. It affects how we hire, whether we need as many people in certain areas, or whether we reallocate people where AI can support us better.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Are you optimistic, pessimistic, or neutral about the outlook for your industry in 2026, and why?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB: <\/strong>Highly optimistic, and not just because I\u2019m an optimistic person. Egypt\u2019s macroeconomic indicators are heading in a very positive direction. On a regional and global level, many challenges are being subdued, and there\u2019s a positive outlook we can be confident about.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">We\u2019re also seeing a harmonious interaction between government and the private sector. There\u2019s invigorating investment and growth from the private sector, and government performance \u2014 especially recent economic decisions \u2014 has been phenomenal and supportive. All of this gives us reason to expect accelerated growth in 2026.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/forum-playback\/\">Forum Playback<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-sidelines\/\">ON THE SIDELINES<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675049\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675049\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM GLOBALCORP<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/pioneering-egypts-non-banking-financial-revolution\/\">\r\n                            Pioneering Egypt\u2019s non-banking financial revolution                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/pioneering-egypts-non-banking-financial-revolution\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Founded in 2015 as a dedicated leasing venture, the company quickly established itself as a trusted name in corporate finance, building the foundation for sustained growth and diversification. By 2019, GlobalCorp took a decisive step forward, launching its factoring arm and starting its evolution toward becoming a fully integrated non-banking financial powerhouse.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A landmark achievement came in 2021 with the execution of Egypt\u2019s first and largest factoring syndication<\/strong>, alongside obtaining its securitization license from the FRA. This ambitious transformation was spearheaded by Wael El Rashidy, Group Deputy CEO for Financial Affairs. This expansion not only strengthened the Group\u2019s market position but also reinforced its mission to deliver comprehensive financial solutions that empower businesses and shape the future of finance in Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Building on its B2B success, GlobalCorp strategically expanded into the B2C space.<\/strong> In 2022, it launched Ollin Lifestyle Finance, delivering innovative consumer financing solutions. The Group further diversified in 2023 with a mortgage finance license. Within just one year, the business captured an impressive 10% market share, reinforcing its dominance in Egypt\u2019s growing home finance sector.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With cumulative bookings surpassing EGP 62 bn<\/strong>, over EGP 13 bn worth of securitization issuances, and a portfolio under management exceeding EGP 30 bn, the Group seamlessly integrates leasing, factoring, consumer, and mortgage finance into a unified, high-performing ecosystem. This model continues to redefine the contours of Egypt\u2019s non-banking financial sector.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>GlobalCorp is establishing the Global Digital Hub, led by Group CTO Mr. Mina Nageh<\/strong>, as the cornerstone of its innovation strategy to become a fully digital-driven organization. The Hub unites modern infrastructure, advanced data architecture, and next-generation cybersecurity. It focuses on in-house development of proprietary digital platforms to enable faster innovation, greater flexibility, and reduced time-to-market. Crucially, the Digital Hub leverages Artificial Intelligence (AI) and Machine Learning (ML) to transform data into actionable intelligence, enhancing predictive capabilities and automating complex processes \u2013 from credit scoring and risk assessment to customer engagement and product personalization. This central engine for data intelligence ensures technological differentiation and continuous innovation.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">The Group's strategic vision and conscious leadership ensure it continues its pioneering role in shaping the future of Egypt\u2019s non-banking financial services sector, setting new standards for digital maturity, intelligent automation, and customer experience excellence. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/2025-enterpriseam-egypt-forum\/\">2025 EnterpriseAM Egypt Forum<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/a-message-from-globalcorp\/\">A MESSAGE FROM GLOBALCORP<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"675051\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"675051\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE SIDELINES<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/sanaddaks-hamd-alkhayat-on-leveraging-egypts-gold-market-to-fuel-economic-growth\/\">\r\n                            Sanaddak\u2019s Hamd Alkhayat on leveraging Egypt\u2019s gold market to fuel economic growth                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/sanaddaks-hamd-alkhayat-on-leveraging-egypts-gold-market-to-fuel-economic-growth\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The gold-backed liquidity platform is already deploying capital and building momentum in a market that its co-funder and executive vice chairman, Hamd Alkhayat, believes is ripe with opportunity. We spoke with Alkhayat on the sidelines of the EnterpriseAM Egypt Forum 2025 to talk about Sanaddak\u2019s growth plans, his outlook for Egypt\u2019s economy, the future of gold prices, and why he\u2019s betting big on Egypt\u2019s turnaround story.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: What\u2019s new with your company?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>We\u2019ve officially launched. <a target=\"_blank\" href=\"https:\/\/sanaddak.com\/en\/\" style=\"\" rel=\"noopener\">Sanaddak<\/a> is now operating in Alexandria and Cairo across multiple locations. We\u2019ve started deploying capital and taking people\u2019s gold. We\u2019re very excited about where this is going.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: If you were to start over and build a new business in a different sector, what would it be?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK:<\/strong> I wouldn\u2019t choose another sector. I love this one. I picked Egypt as a destination because I see the size of the market and the opportunity in the country. I would do exactly the same thing, in the same place.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Any advice for people investing in gold?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>Gold is a great asset to invest in. We\u2019re very in tune with that market and I think prices will appreciate. There could be some turbulence ahead, but it\u2019s a great long-term asset.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Where do you think prices are headed by year-end?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>It\u2019s tough to say, but if we break through USD 4k per ounce, we could reach USD 4.6k in short order.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: On a personal level, which asset class do you prefer to invest in at the moment?<br \/><\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>I definitely love gold, but beyond that, any investment tied to Egyptian business is a great opportunity. Egypt is ripe for a turnaround. As you\u2019ve heard from cabinet members today, there\u2019s a very pro-business attitude. Anyone betting on Egypt in the short, medium, or even long term will be a winner.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: What exchange rate are you penciling in for your 2026 budget?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>We\u2019re not penciling in a specific rate, but if we stay around EGP 48\u201350 to the USD, that stability will help investors come in and deploy capital. It will encourage Egyptians to put their money into Egyptian businesses \u2014 and that\u2019s what we\u2019d love to see.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: How do you plan to finance growth in 2026?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>We grow based on the amount of funding we receive and can deploy. That comes through partnerships with banks, institutions, and funds that work with us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Where would you like to see interest rates normalize?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>We\u2019d love to see rates much lower than they are today. A reduction of around 400 basis points would be a great push forward for the entire economy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Has AI had any impact on your hiring plans?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK:<\/strong> We\u2019ve embraced AI heavily. It hasn\u2019t necessarily changed our hiring plans, but it\u2019s made our team much more productive. Our security systems, for example, are more advanced now thanks to AI image detection and comparison.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Do you plan for your hiring rate to go up in 2026?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>We\u2019re a growing company, so yes, we\u2019ll continue to expand. Hopefully, we\u2019ll bring in people who can leverage AI just as effectively as our current team does.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Are you optimistic, pessimistic, or neutral about your industry\u2019s outlook for next year, and why?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HK: <\/strong>We\u2019re very optimistic. There\u2019s about EGP 5 tn worth of gold in Egyptian hands and a significant financing gap in the country. Allowing people to unlock the value that\u2019s been sitting in drawers for years will help expand Egypt\u2019s economy and industry.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/forum-playback\/\">Forum Playback<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-sidelines\/\">ON THE SIDELINES<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":675039,"template":"","categories":[],"tags":[],"class_list":["post-675038","forum","type-forum","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"d149264c-4346-49cb-a040-d43425b41b89","teaser":"","photo_url":"https:\/\/ent.news\/2025\/11\/513.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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