{"id":677437,"date":"2025-09-03T00:00:00","date_gmt":"2025-09-03T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=destination-sahel&#038;p=677437"},"modified":"2025-12-22T09:40:00","modified_gmt":"2025-12-22T09:40:00","slug":"special-issue-destination-sahel-part-four","status":"publish","type":"destination-sahel","link":"https:\/\/enterpriseam.com\/egypt\/destination-sahel\/special-issue-destination-sahel-part-four\/","title":{"rendered":"Special Issue \u2014 Destination Sahel (Part four)"},"content":{"rendered":"<section id=\"677439\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677439\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">STATE OF THE COAST<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/closing-time\/\">\r\n                            Closing time? 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Golfcarts and Glides are being loaded up on trucks for the journey back to Cairo and beaches are getting noticeably emptier as the Dubai crowd starts to disperse and Egypt\u2019s international schools start the new school year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Even for those of us who aren\u2019t bound by the educational calendar, there seems to be an internal alarm bell that goes off at the end of August telling us that it's time to pack up and go.<\/strong> With all the talk of Sahel season extending into September-October there\u2019s still a reluctance to take vacation time or even commit to weekends in Sahel in the early fall despite the fact that the weather is nicer, the seas are calmer, and the services are better.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Most shops, supermarkets, and restaurants that we surveyed have committed to staying open through the upcoming Mawlid Al Nabi long weekend<\/strong>, but many plan to close by mid-September at the latest. Some have adopted a wait and see attitude, assessing the situation week-by-week. If there are customers, they are willing to stay open, which brings us back to the chicken or the egg paradox.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With that said, <\/strong><strong>Sahel<\/strong><strong> season isn\u2019t completely disappearing just yet.<\/strong> Marassi is once again taking the initiative to try and ensure that Sahel remains alive and kicking well into October. Marassi has officially announced that it is <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNs6hW10Phf\/?hl=en\" style=\"\" rel=\"noopener\">extending its operations<\/a> until 31 October, and <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6898\" style=\"\" rel=\"noopener\">The Address Beach Resort<\/a> has headline acts \u2014 including Asala, Ragheb Alama, and Ahmed Saad \u2014 planned throughout September and beyond.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Will others follow suit? It would be a shame not to. <\/strong>The North Coast saw one of its busiest seasons yet in 2025. Hotel occupancy rates hit 100% over the summer \u2014 with regional tourists accounting for up to 70% of guests \u2014 and inbound tourism seeing growth of up to 200%. But in order to ensure that visitors keep coming beyond the typical summer season there needs to be a more coordinated effort amongst players in the real estate, retail and hospitality sectors with clearly communicated timelines ahead of the season so that people can plan accordingly.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN THIS MORNING\u2019S ISSUE- <\/strong>We sat down with Hind Ali, Deputy Head of the New Alamein City Authority, for a pulse check on the developing city. We also take a look at what Sahel\u2019s surging growth means for the environment, the QR code dilemma, and much more.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">2025 SAHEL SUPERLATIVES-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Buzziest real estate investment: Modon, Ras El Hekma. <\/strong>Anyone with a bit of extra cash lying around is talking about investing in Modon\u2019s Ras El Hekma. Even without 100% clarity on the entirety of the project, investors are flocking to reserve their units.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Most targeted advertising: Mounjaro.<\/strong> Airplane banners advertising Eli Lilly\u2019s weight loss drug Mounjaro (which is locally distributed and marketed through EVA Pharma) were seen flying across beaches in Sahel this summer. You couldn\u2019t ask for a better audience.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Biggest downer: Turbulent seas.<\/strong> High waves and unusually strong rip currents were problematic this season.The combination of rough seas and swimmers unaccustomed to currents resulted in a number of tragic drownings in Alexandria, and one in Sahel that took the life of Egyptian cinematographer Taymour Taymour.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cutest unnecessary beach accessory: The<\/strong><strong><a target=\"_blank\" href=\"https:\/\/electrifiedev.com\/cars\/12e6160d-0fcc-4007-bbaf-2ea3ea64ae92\/topolino-mini-ev-face22cb\" style=\"\" rel=\"noopener\">Fiat Topolino<\/a><\/strong><strong> mini EV. <\/strong>The Topolino\u2019s retro design and pastel color palette made it a huge hit across Sahel compounds this year. Most Topolino\u2019s in Egypt come in Fiat\u2019s signature mint green but if you really want to stand out you can import the new <a target=\"_blank\" href=\"https:\/\/www.wallpaper.com\/transportation\/the-ultimate-beach-accessory-the-fiat-topolino-vilebrequin-is-a-true-meeting-of-minds\" style=\"\" rel=\"noopener\">Topolino Vilebrequin Collector\u2019s Edition<\/a> in white and marine blue. Topolino prices start at EGP 650K in Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Most useful beach purchase:<\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.jbl.com\/bluetooth-speakers\/GO-4.html\" style=\"\" rel=\"noopener\">JBL GO4 Bluetooth speaker<\/a><\/strong><strong>. <\/strong>These tiny, portable, colorful, waterproof speakers are perfect for listening to your favorite tunes and podcasts on the beach. They fit into the tiniest totes or clutches and deliver great sound quality with up to 7 hours of playtime when fully charged.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fastest growing niche community: <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DN0ntHi0B4V\/?hl=en\" style=\"\" rel=\"noopener\">Surfers<\/a><\/strong><strong>, Hacienda Red beach.<\/strong> Sahel is not California quite yet but interest in surfing is picking up with surf lessons, competitions and even a surprise appearance by pro surfer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOD_BJRiDXh\/?hl=en\" style=\"\" rel=\"noopener\">Ben Larg<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Most happening beach: Ramla, Ras El Hekma. <\/strong>Home to the season\u2019s best parties and exclusive dining experiences with the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ramlabymarakez\/?hl=en\" style=\"\" rel=\"noopener\">When We Eat<\/a> international chef dinners. Definitely a first for Sahel. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Biggest seaside craving: <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNh-G3aslpU\/?hl=en&img_index=1\" style=\"\" rel=\"noopener\">Petit Sable<\/a><\/strong><strong>, Diplo 3 and Seashell. <\/strong>Nothing is more Sahel than afternoon tea and sable. The bite sized treats come fresh out of the oven in chocolate, vanilla, and powdered sugar varieties. If you\u2019re already back in Cairo and craving more sable, Petit Sable is now open in Galleria 40.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Best sunset dinner spot:<\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/galamboeg\/?hl=en\" style=\"\" rel=\"noopener\">Galambo<\/a><\/strong><strong>, Hacienda White beach.<\/strong> Best-known as one of Sahel\u2019s most happening seafood restaurants\/night spots, Galambo is also a prime location for a casual, barefoot, sunset dinner just meters away from the shore.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Most likely to succeed outside Sahel:<\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/hunnybun.eg\/?hl=en\" style=\"\" rel=\"noopener\">Hunnybun<\/a><\/strong><strong>, Hacienda Red beach.<\/strong>Making its Sahel debut, this little-known bakery\u2019s mini carrot cakes, zucchini muffins, sandwiches and smoothies were a great beachside snack after a morning surf session or beach workout. Cairo location? TBD. More on that in our dining guide below. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Favorite end of season sign: Migrating birds<\/strong>, everywhere. Starting late August-early September multiple species of migratory birds including seagulls, kingfishers, storks, pelicans and quails fly across Sahel en route from Europe and West Asia to their winter habitats in Africa. Watching these birds fly in V-formation over the sea is a truly magnificent spectacle and reason enough to make sure you spend a couple of blissfully quiet weekends in Sahel this fall.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/north-coast\/\">north coast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/state-of-the-coast\/\">STATE OF THE COAST<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677441 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"677441\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/677441\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677441\" class=\"content-area-description single-story post-677441 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.instagram.com\/ramlabymarakez\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/159.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677442\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677442\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">MARKETING<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/coastal-living-beyond-qr-codes\/\">\r\n                            Coastal living beyond QR codes                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/coastal-living-beyond-qr-codes\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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From bringing in world-class entertainment to crafting a tailored sense of exclusivity and utilizing effective marketing, it seems developers have cracked the code when it comes to putting their gated communities on the coastal map. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But Sahel is undergoing shifts that could push some vacationers to rethink the appeal of gated communities:<\/strong> Some are growing weary of the restrictions these compounds \u2014 particularly the larger ones \u2014 impose even on homeowners. Adding to that, projects like Modon\u2019s Ras El Hekma, and New Alamein, are reviving an old-new concept: the open coastal city. The question now is, how can a buyer accustomed to gated living be persuaded to embrace an open-city model?<\/p>\n<p class=\"tag-border-left\">GETTING GATED COMMUNITY RESIDENTS TO STEP OUTSIDE- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There is fear that a shift from gated communities to coastal city living comes at the cost of privacy and convenience, yet experts disagree<\/strong>. \u201cFraming these cities as livable year-round is what will flip the narrative from \u2018vacation home\u2019 to \u2018aspirational hub,\u2019\u201d <strong>Abdel Azim Osman<\/strong>, co-founder and chief marketing and product officer at Nawy tells us. <strong>Nader Elhamy<\/strong>, founder and lead consultant at Toolbox Marketing Consulting, would also agree. \u201cCities are essential for large countries like ours. Urban planning blended with coastal living offers cultural venues, marinas, and commercial districts that go beyond what most seasonal standalone resorts can offer.\u201d he says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fact of the matter is that getting residents to move beyond gated communities shouldn\u2019t be that hard<\/strong>, marketing consultant and founder of Atlantica Management<strong> Dina El Adly<\/strong> tells EnterpriseAM. It\u2019s less a shift in lifestyle and more one in mindset. Exclusivity goes from gated compounds and manifests on other fronts; such as exclusive buildings, amenities, and private beaches \u2014 all within a more open environment.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And at the end of the day, gated-community residents can benefit from the services of adjacent open cities<\/strong> while still enjoying the curated, private experience their own compound provides.<\/p>\n<p class=\"tag-border-left\">QR CODES: A NEW HARD CURRENCY- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cSeveral videos are trending on Tiktok featuring the most beautiful beaches across Greece and Spain, which were captured by young Egyptians, with their inside joke \u2018I got into this beach without a QR code.\u2019\u201d<\/strong> Elhamy tells us. This summer, we\u2019ve noticed a spike in tourists <a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@sadgirlhend\/video\/7514812074623601962?_r=1&amp;_t=ZS-8zL9xMXMauI\" style=\"\" rel=\"noopener\">distraught<\/a> by the proliferation of QR codes \u2014 it\u2019s even become a comedy sketch of sorts, with several Egyptian netizens abroad \u201cpulling pranks\u201d by asking residents in Miami and other coastal communities for their QR codes to get their reactions. Needless to say, most of those pranked were appalled by the idea. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But are QR codes \u2014 and the exclusivity they represent \u2014 all that bad?<\/strong> Well, it depends on who you ask, or how you ask the question. On one hand, QR codes have become a sort of hard currency. Take a deep dive into TikTok and you\u2019ll find some residents \u2014 and dedicated businesses \u2014 <a target=\"_blank\" href=\"https:\/\/vt.tiktok.com\/ZSA4nqNPj\/\" style=\"\" rel=\"noopener\">selling QR codes<\/a>, which defies their purpose entirely. As such, popular Sahel destinations such as (and particularly) Marassi, have fallen victim to overcrowding, with residents increasingly voicing privacy concerns. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>QR codes aren\u2019t the problem, development master plans are<\/strong>. \u201cSo much of Sahel is limited to owners, and that\u2019s expected.\u201d <strong>Mohamed Galal<\/strong>, chairman of TSM Mall Management tells us. \u201cThe mistake made by the developers, however, is offering commercial attractions not found elsewhere and marketing them to the general public,\u201d he says. Galal notes that he believes the term exclusivity to be outdated, preferring instead to call it \u201cprohibited access.\u201d While Galal does agree that QR codes serve their purpose, and gated communities have a right to restrict access, he notes that when publicly-marketed events come into play, things get complicated. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sahel\u2019s Achilles heel was not taking into consideration the habits of its present and future Egyptian residents<\/strong>, especially those who are family-oriented and traditionally receive lots of visitors on vacation, Galal notes. \u201cThese communities weren\u2019t designed to provide that. You can\u2019t have a restaurant that requires visitors to go through multiple gates and infringe on residents' privacy,\u201d Galal says. \u201cThe masterplan is just wrong, and people are paying the price,\u201d he adds. The problem with exclusivity isn\u2019t the concept itself, but rather how it was executed. This, Galal notes, should not be a problem in cities like New Alamein and Modon\u2019s Ras El Hekma. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cIf you go to Ibiza or Monaco, you\u2019ll never find QR codes, and yet it\u2019s still exclusive<\/strong> \u2014 that\u2019s what we need to do, to adopt that kind of exclusivity,\u201d El Adly says. \u201cIf what you offer is indeed exclusive, you won\u2019t even have to filter out people,\u201d she adds. W<strong>hile QR codes were initially presented as a solution to rising complaints of overcrowding, we\u2019re now \u201cfeeling their consequences,\u201d<\/strong> as the model has been taken to extremes, El Adly says. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Instead of policing access, why don\u2019t developers focus on experience personalization?<\/strong> Elhamy suggests. This would entail setting clear expectations, community rules, and behavioral standards. \u201cAfter all, it\u2019s about fostering respectful coexistence,\u201d he says. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Yet, this level of exclusivity \u2014 and QR codes \u2014 didn\u2019t just happen over night<\/strong>. \u201cFor over 50 years, Egyptians have migrated westward along the coast in search of [exclusivity]. This pursuit is a deeply embedded purchase driver for the Egyptian summer home buyer.\u201d Elhamy says. It\u2019s these same buyers, however, that are now frustrated by QR codes, he notes, adding that developers are simply trying to prevent migration from their communities by going to great lengths to preserve exclusivity. \u201cWith Sahel creeping towards Libya, it might be time to shift the conversation,\u201d he adds. <\/p>\n<p class=\"tag-border-left\">FROM VACATION TO EVERY DAY LIVING-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Large-scale projects provide the opportunity to offer a fully inclusive range of services and experiences<\/strong>, Managing Director and partner at BCG Cairo <strong>Bassem Fayek<\/strong> tells us. It can cater to every preference, accommodating both lively social hubs and quiet, tranquil spaces. This scale is also what makes it feasible to include essential infrastructure like schools and healthcare, moving beyond simple amenities, he notes. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The balancing act<\/strong>: Galal draws a comparison between the North Coast and Dubai\u2019s Jumeirah Beach, noting that in terms of master planning, JBR got it right from the get-go. \u201cYou have public areas with all the amenities, private areas, and exclusive areas. Do they have an accessibility issue in JBR? No,\u201d he says. \u201cThey took what we call regional services and separated them from the private neighborhoods and communities,\u201d Galal adds. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The end result is still an exclusive experience, yet one that does not infringe on residents\u2019 privacy nor limit access to tourists and beachgoers<\/strong>. What is happening in New Alamein, Galal believes, is swiftly following in those footsteps, correcting course from the existing exclusivity model. By having an alternative model that balances the needs of the different strata of Sahel vacationers, untapped potential can be realized. \u201cPeople are going to see a new appeal \u2014 It\u2019s just about adapting to a new kind of luxury,\u201d El Adly adds. The North Coast's up-and-coming cities can still maintain exclusivity, yet do so in a manner that is uncomplicated, and doesn\u2019t outright shun certain strata. It\u2019s about creating \u201ca sense of belonging people don\u2019t want to leave behind,\u201d Elhamy says. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Add to that year-round lifestyle, health, and educational infrastructures, and you\u2019ve got a recipe for success for a coastal city worthy of being deemed a global destination<\/strong>. \u201cAlamein could evolve into a \u2018Las Vegas of the Mediterranean\u2019 \u2014 a vibrant entertainment capital that would attract regional tourism and would operate at full capacity year-round.\u201d Elhamy says. He further notes that it won\u2019t be sustainable if these cities are turned into developments similar to everything else on the coast. \u201cThey need to become proper cities,\u201d he notes, citing France\u2019s Nice and Cannes, and Greece\u2019s Athens and Thessaloniki, where residents live year round. . <\/p>\n<p class=\"tag-border-left\">A FRESH OUTLOOK- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hospitality is the key to targeting the right customer<\/strong>, Fayek says, noting that tourism to Egypt is 80\u201390% agency-based rather than retail\/DIY, but North Coast has lacked a hospitality supply \u2014 it\u2019s mostly second homes \u2014 so agents can\u2019t make deals with hundreds of individual owners. Mediterranean destinations receive roughly 200 mn visitors annually and will reach 250M by 2035, according to BCG research, and with better air links, proper hospitality, and pushing tourism further towards an end-to-end business model, the North Coast should capture a 3-5% market share or 7.5-12.5 mn tourists by 2035, Fayek believes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The lack of hotels is a major reason as to why Sahel evolved into an exclusive homeowners territory<\/strong>, Elhamy agrees. \u201c[Hotels] force a shift from compound thinking to hospitality thinking \u2014 which means 24\/7 infrastructure, reliable logistics, and consistent service.\u201d \u201cIn Hurghada, Sharm, and other destinations similar to the North Coast, you don\u2019t feel the divide that is prevalent in Sahel,\u201d El Adly says. \u201cHaving resorts can help out with the whole \u2018I want to go to Sahel but I don\u2019t want to suffer the consequences of renting\u2019 dilemma \u2014 people who want to escape that system can find freedom in that.\u201d<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marketing\/\">MARKETING<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/new-alamein\/\">New Alamein<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/north-coast\/\">north coast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ras-el-hekma\/\">Ras El Hekma<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677444\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677444\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM MARAKEZ<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/\">\r\n                            Ramla redefines Egypt\u2019s North Coast                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Ramla redefines Egypt\u2019s North Coast&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/&title=Ramla redefines Egypt\u2019s North Coast\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Ramla+redefines+Egypt%E2%80%99s+North+Coast+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F03%2Framla-redefines-egypts-north-coast%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/161.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"677445\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/ramla-redefines-egypts-north-coast\/161-jpg-37\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/161.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"161.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/161.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/161.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677444\" class=\"content-area-description single-story post-677444 post type-post status-publish format-standard has-post-thumbnail hentry category-a-message-from-marakez tag-a-message-from-marakez tag-enterprise-specialedition tag-marakez tag-ramla wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.a1fd2a95-e38b-43ec-859e-acab37eabe11.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Ramla project in Ras El Hekma reshaped Egypt's North Coast experience this summer by blending world-class dining with great music.<\/strong> MARAKEZ positioned Ramla as a curated destination centered on culture and connection, turning its shoreline into a vibrant hub for unique and purposeful experiences.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The MARAKEZ-led celebrations at Ramla reimagined the summer experience on Egypt\u2019s Mediterranean coast<\/strong>, including the When We Eat series that ended the season with the Michelin star chef Alex Atala, elevating coastal dining. The launch of the Azza Fahmy Ramla Beach Clubhouse pushed these boundaries even further, reinforcing Ramla\u2019s brand ethos of \u201cbarefoot luxury\u201d, which focuses on substance over excess.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This season, Ramla proved that seasonal destinations can have significant cultural depth. <\/strong>By prioritizing purpose, MARAKEZ has shown that the North Coast can be both scenic and meaningful.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/a-message-from-marakez\/\">A MESSAGE FROM MARAKEZ<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marakez\/\">Marakez<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramla\/\">Ramla<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677446\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677446\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENVIRONMENT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/sand-wars-can-anything-be-done-about-coastal-erosion\/\">\r\n                            Sand Wars: Can anything be done about coastal erosion?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/sand-wars-can-anything-be-done-about-coastal-erosion\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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A particularly brutal season of winter storms washed away large swathes of sand this year which has resulted in an unusually rocky and narrowing coastline in several compounds across Sahel. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Developers eager to take action are trying to engineer their way out of the problem<\/strong>, but there\u2019s reason to be cautious because opting for intensive piecemeal solutions to a much wider issue may not deliver the intended results. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re not alone.<\/strong> Coastal areas worldwide are investing vast amounts of money to replace sand that has been washed away by storms and rising sea levels and it\u2019s not just a one-time payment. Manmade intervention usually requires annual maintenance which is not cheap. In hurricane zones like Pinellas County, Florida for example, it took <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/07\/15\/opinion\/beach-erosion-climate-change.html?searchResultPosition=6\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/07\/15\/opinion\/beach-erosion-climate-change.html?searchResultPosition=6\" style=\"\" rel=\"noopener\">USD 26 mn<\/a> to replenish sand and build up the dunes after a hurricane hit in 2024. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our coastline is rapidly changing. <\/strong>According to a <a target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S235248552300350X\" style=\"\" rel=\"noopener\">study<\/a> by Esraa El Masry, a researcher at the Department of Oceanography at Alexandria University, the area between El Dabaa and Ras El Hekma saw an average loss of some 0.55 m of coastline per year between 1990 and 2020. That\u2019s especially high when considering that the entirety of our Mediterranean coastline lost about 0.1 m per year between 1984 and 2016, according to a <a target=\"_blank\" href=\"https:\/\/enterprise.press\/wp-content\/uploads\/2022\/02\/Blue-Skies-Blue-Seas-Air-Pollution-Marine-Plastics-and-Coastal-Erosion-in-the-Middle-East-and-North-Africa.pdf\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/enterprise.press\/wp-content\/uploads\/2022\/02\/Blue-Skies-Blue-Seas-Air-Pollution-Marine-Plastics-and-Coastal-Erosion-in-the-Middle-East-and-North-Africa.pdf\" style=\"\" rel=\"noopener\">World Bank report<\/a> on coastal erosion in the Middle East and North Africa.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why is this happening? <\/strong>Coastal erosion <a target=\"_blank\" href=\"http:\/\/toolkit.climate.gov\/coastal-erosion\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"http:\/\/toolkit.climate.gov\/coastal-erosion\" style=\"\" rel=\"noopener\">is the process<\/a> through which seas and oceans slowly strip sand and soil from the coast. The process is generally a long-term and naturally driven phenomenon thanks to waves, currents and storms that gradually reshape our coastal areas. But that process has been <a target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/topics\/earth-and-planetary-sciences\/coastal-erosion#:~:text=It%20is%20generally%20associated%20with,%2C%20breakwaters)%2C%20and%20dredging.\" style=\"\" rel=\"noopener\">accelerated in recent years<\/a> by various forms of human activity.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Infrastructure and development have contributed to erosion on the North Coast.<\/strong> One of the primary culprits that caused this process to go into overdrive dates back to the construction of the Aswan High Dam, according to a 2021 study published by Egypt\u2019s National Water Research Center. The dam effectively placed a cap on the natural flow of sediment to the Delta and North Coast, <a target=\"_blank\" href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/11104929.2020.1864255\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/11104929.2020.1864255\" style=\"\" rel=\"noopener\">drastically choking out<\/a> a much needed source of sand replenishment along the coast. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And of course our changing climate has been a contributing force: <\/strong>Global sea level rise due to climate change has contributed to the <a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/227091041_Global_Warming_and_Coastal_Erosion\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/227091041_Global_Warming_and_Coastal_Erosion\" style=\"\" rel=\"noopener\">accelerated encroachment<\/a> on our coastal zones. More intense storms, worsened by a changing climate, contribute to severe short term changes to our shorelines as well.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Less sand = lower property values: <\/strong>Private developers and homeowners in Sahel are understandably concerned about this predicament. Many fear that a disappearing (and less sandy) coast could threaten property values and make vacationing less enjoyable over the long term. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tourism could be negatively impacted as well. <\/strong>One of Sahel\u2019s main draws is its incredible beaches. Sahel tourism, which has been on the upswing in the past few years, is increasingly becoming a pillar of Egypt\u2019s larger tourism ambitions. While difficult to accurately quantify, the loss of Sahel\u2019s most precious asset could present a challenge to those plans.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And with a mega-project like Ras El Hekma in the works, we need to proceed with extra caution: <\/strong>At the core of Ras El Hekma\u2019s <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b0b97fcf-95b0-4d39-86ae-0a4989221520\" style=\"\" rel=\"noopener\">USD 35 bn coastal project<\/a> is a big bet on tourism. Specifics on what\u2019s being built inside Ras El Hekma remain scarce, but the looming threat of an eroding coastline (and how developers intend to mitigate that threat) will remain a very serious concern for the mega-project\u2019s developers as well as other smaller developments close by.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hard engineered solutions have been deployed over the years to help keep the threat at bay. <\/strong>Solutions like seawalls, groins and breakwaters are <a target=\"_blank\" href=\"https:\/\/www.bbc.co.uk\/bitesize\/guides\/z2234j6\/revision\/1\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.bbc.co.uk\/bitesize\/guides\/z2234j6\/revision\/1\" style=\"\" rel=\"noopener\">hard structures<\/a> meant to slow the pace of sand erosion from targeted stretches of coastline by reducing the impact of currents, storms and larger than average swell. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But they don\u2019t always pan out as intended:<\/strong> In one of the most <a target=\"_blank\" href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-030-39593-3_18?\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-030-39593-3_18?\" style=\"\" rel=\"noopener\">wide-ranging studies<\/a> on shoreline dynamics, researchers observed that breakwaters constructed in Marina El Alamein in the late 1980s disrupted natural sediment transport along the coast and ultimately caused sand to accumulate on the updrift side of the structures while accelerating erosion downdrift. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The shortcomings might be a question of improper planning: \u201c<\/strong>These problems are not specific to Egypt. We see the same thing in many countries. It's a global phenomenon where you want to fix a problem and you make a decision that will work for your specific location, but you forget about how it will change nature and impact other developments along the coast,\u201d said Jesper Dorge, Project Director at DHI, a Denmark-based global expert in water environments tasked with researching and developing coastal solutions for several Egyptian developers including M Squared, the developers of Masyaf Ras El Hekma and Diplo 3.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There\u2019s still hope for a better path forward: <\/strong>A sustainable coastal defense will likely have to balance between protection and environmental sustainability. Porous submerged breakwaters are one solution that could be used to reduce wave energy while allowing natural sediment flow to continue, helping maintain shoreline stability without the disruptions of traditional barriers, according to a study published in <a target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0029801812001084?via%3Dihub\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0029801812001084?via%3Dihub\" style=\"\" rel=\"noopener\">the Ocean Engineering Journal<\/a> on porous breakwaters. Dune restoration and consistent sand nourishment and replenishment, as well as natural sand buffers might also help keep things stable.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There will likely have to be quite a bit more planning \u2014 and facing hard realities: <\/strong>\u201cIf you want to have cities and ports, then you also have to accept that there will be some changes. You\u2019ll have to decide what kind of changes you can accept and where you want to make sure that you have nice white sandy beaches that are natural,\u201d says Dorge. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An Integrated Coastal Zone Management (ICZM) plan will be key: <\/strong>Dorge explains that decisions about the use and nature of our coastline should be factored into a wider integrated plan that takes into account the views of various stakeholders. \u201cOnce you have the plan, further development has to be checked so that it will not be in conflict with the overall blueprint for the area.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A mad-dash towards sea barrier construction will not achieve the desired outcome without coordination: \u201c<\/strong>The Ministry of Water Resources and Irrigation is in the process of finalizing a concrete ICZM for the entire stretch of the Mediterranean Sea,\u201d said Dorge. That plan has to be taken into account. Developers left to combat the issue on an individual, case by case basis, without a comprehensive strategy, may present serious challenges for the nature of neighboring stretches of coastline, marine habitats and beach goer safety. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">SO WHAT\u2019S THE GOVERNMENT\u2019S PLAN?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The government is currently rolling out intensive efforts to protect Egypt\u2019s Mediterranean shorelines against the impact of climate change<\/strong>, a senior Water Resources and Irrigation Ministry source told EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Public + private sector responsibility: <\/strong>The state is investing in protecting public beaches, while requiring developers in other areas to draw up and implement erosion-mitigation plans that are periodically reviewed, our source said. Investors are being instructed to avoid activities that could damage coastlines and to factor in climate change risks by building breakwaters and other protective infrastructure. Companies that violate these requirements could face fines or even the withdrawal of their licenses, the source added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The measures include artificial breakwaters, seawalls, and nature-based ecosystem solutions<\/strong> being implemented under the Enhancing Climate Change Adaptation in the North Coast and Nile Delta project. The USD 31.4 mn project \u2014 funded by the Green Climate Fund through a UNDP grant \u2014 uses low-cost, locally sourced materials to create longitudinal sand barriers, designed and built in collaboration with local communities, ensuring long-term sustainability. The program stretches from Alexandria to Matrouh in multiple phases to counter rising sea levels and intensifying wave activity.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Protecting investments: <\/strong>The North Coast has become one of Egypt\u2019s most important investment hubs, making coastal protection a top government priority, the source said. The state is coordinating with multiple agencies to establish monitoring units and conduct ongoing studies to address imbalances and prevent erosion, safeguarding billions of pounds\u2019 worth of real estate and tourism investment.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/environment\/\">environment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677448\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677448\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM TAQA ARABIA<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/\">\r\n                            Powering progress, everywhere you go                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Powering progress, everywhere you go&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/&title=Powering progress, everywhere you go\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Powering+progress%2C+everywhere+you+go+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F03%2Fpowering-progress-everywhere-you-go%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/235.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"677449\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/powering-progress-everywhere-you-go\/235-jpg-26\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/235.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"235.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/235.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/235.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677448\" class=\"content-area-description single-story post-677448 post type-post status-publish format-standard has-post-thumbnail hentry category-a-message-from-taqa-arabia tag-a-message-from-taqa-arabia tag-enterprise-specialedition tag-taqa-arabia wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.0ddaa33a-2da4-4155-81b7-24c0d615a5bd.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">TAQA Arabia continues to expand its footprint across Egypt and the wider region, offering a broad range of energy and utility services. The company\u2019s operations span natural gas distribution, electricity, renewable energy, marketing fuel products, and water treatment, with a growing presence in Africa and the Middle East.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">In Egypt, TAQA Arabia distributes natural gas to entire governorates and provides electricity generation, distribution, and O&M services to residential, industrial, and commercial clients. Its renewable energy portfolio includes solar projects that supply clean power to cities to deliver innovative and efficient solutions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">With our significant renewable energy projects, TAQA Arabia extends solutions to clients in the residential, agriculture, tourism, and industrial sectors, positioning the company as a notable player in Egypt\u2019s energy transition.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">TAQA Arabia has also been active in the CNG business, operating CNG stations and conversion centers and introducing mobile CNG technology catering to clients away from the national grid. Its utility services now include water treatment and desalination services, aimed at improving resource efficiency and reliability.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">On the mobility front, TAQA Arabia operates fuel stations under its own brand and CNG stations through Master Gas, offering both conventional and CNG options. The company is also investing in EV infrastructure through TAQA Volt, which is rolling out a network of charging stations to support the shift toward electric vehicles.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">While TAQA Arabia\u2019s portfolio is diverse, its strategy is focused on integrating traditional and clean energy solutions, with an eye on long-term sustainability and regional growth.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/a-message-from-taqa-arabia\/\">A MESSAGE FROM TAQA ARABIA<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/taqa-arabia\/\">TAQA Arabia<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677450\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677450\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Real estate<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/\">\r\n                            Pulse check on the New Alamein City                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Pulse check on the New Alamein City&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/&title=Pulse check on the New Alamein City\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Pulse+check+on+the+New+Alamein+City+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F03%2Fpulse-check-on-the-new-alamein-city%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/209.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"677451\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pulse-check-on-the-new-alamein-city\/209-jpg-32\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/209.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"209.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/209.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/209.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677450\" class=\"content-area-description single-story post-677450 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate tag-enterprise-specialedition tag-new-alamein tag-north-coast tag-nuca tag-real-estate wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.2a4bac76-83c4-4e71-a3d6-ce3dd61b6355.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>For generations, Alamein was a city known to the world only because fate had placed it <\/strong><strong>at the center of a major World War II battle. <\/strong>For some 75 years, it suffered the consequences of war \u2014 namely, the millions of landmines scattered across the area, which the Egyptian Armed Forces began clearing in the 1990s. Those efforts gained momentum over the past decade and ultimately paved the way for President Abdel Fattah El Sisi to inaugurate New Alamein City in March 2018 as one of Egypt\u2019s fourth-generation cities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The model introduced by New Alamein City has sparked a wave of comparisons.<\/strong> It is designed to be a year-round, livable, non-gated city presented by the government in contrast to its neighbor Marina \u2014 the gated summer retreat of the wealthy and powerful during the Mubarak era.. New Alamein is also seen as the summer counterpart to the new administrative capital, and the government adopted it as a seasonal headquarters while it is still far from being meaningfully populated \u2014 a move that has prompted questions as Egypt revisits its national mega-project priorities in recent years.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM sat down with Hind Ali, Deputy Head of the New Alamein City Authority,<\/strong> who walked us through the current status of construction, services, and investment incentives in the city.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>New Alamein has been actively courting investors to expand services for residents and <\/strong><strong>visitors,<\/strong> and the city has now entered its second year of operations, according to Ali. Development has progressed at a rapid pace from day one, thanks to close coordination between Egyptian and international contractors and local consultancies.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A total of 18 beachfront towers have been completed, while construction is underway on <\/strong><strong>another five towers as part of the second development phase. <\/strong>These are expected to be completed over the coming three years. The concrete structures of the initial batch are done, with finishing work nearly complete, and over 2k units have already been delivered to clients, Ali tells us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marketing of commercial and administrative units within the tower podiums is already <\/strong><strong>underway in partnership with City Edge<\/strong>, as the city works to promote the service and retail components of the project to potential investors, she adds.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The long-term plan is to grow New Alamein\u2019s permanent population to 1.6 mn residents <\/strong><strong>by 2052<\/strong>, based on unit delivery projections and average occupancy rates. The city has already handed over 3k units in the mid-income Sakan Misr project alone \u2014 translating to roughly 13-15k year-round residents based on an average household size of four \u2014 not including units in the towers, Latin Quarter, or Downtown area.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Administrative housing has also been made available for city authority staff<\/strong>, with three buildings in Sakan Misr allocated to accommodate employees and their families, Ali notes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The city\u2019s hospitality capacity is expanding.<\/strong> The Rixos Hotel is already operational, and a second hotel is being built in the fifth beachfront tower. Properties located on the southern side of the coastal road, including Rhactus, are also serving New Alamein visitors. A boutique hotel in the Heritage City is set to open soon, likely as a five-star property and a hotel is currently being furnished in North Square, the city\u2019s entertainment hub.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The education sector is taking shape<\/strong>, with Alamein International University already operational and a public school now running under the Education Buildings Authority. Land has also been allocated for two private international schools \u2014 one by Manarat El Salem and another by a leading education provider in Egypt \u2014 both are in the licensing phase and located near mid-income residential zones in the southern district.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>New Alamein\u2019s 5.5k-feddan industrial zone in the south has seen major allocations. <\/strong><strong>Industrial Development Group (IDG) is acting as master developer and has already launched three factories.<\/strong> Additional activity \u2014 including glass manufacturing and other light industries \u2014 is in the pipeline, with all projects subject to environmental permitting prior to construction.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Water needs are being met through a desalination plant that supplies the entire <\/strong><strong>beachfront area at a capacity of 150k cubic meters per day.<\/strong> No service disruptions or complaints have been reported so far, Ali says. A second facility is also in the works. Authorities have received three or four bids and will soon launch a limited tender. The second plant is expected to have a daily capacity of 100k cubic meters, which should cover the city\u2019s growing needs in the medium term.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A hospital in the C4 service corridor, opposite the Arab Academy\u2019s campus, has been <\/strong><strong>allocated to the Health Ministry and is expected to begin operations soon. <\/strong>Investment opportunities in medical centers have also been offered in areas like Mazarine and Boulevard Street. The Saudi German Hospital Group is currently in talks to lease space in a mixed-use building in Mazarine.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Retail services are scaling up. <\/strong>This season saw the launch of outlets including Circle K, Ceramica Cleopatra, Gomla Market, pharmacies, restaurants, a furniture showroom, and a large coffee shop, all of which are contributing to the city\u2019s livability.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Business and Finance District is being developed by China\u2019s CSCEC and modeled<\/strong><strong> on the Iconic Tower in the new administrative capital. <\/strong>The plan includes a central tower surrounded by four residential towers and a crystal lagoon, with adjacent land plots allocated to developers who are already moving forward with construction.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The controversial <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4f6ed37f-b688-45ea-b2cc-586416255ba2\" style=\"\" rel=\"noopener\"><\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4f6ed37f-b688-45ea-b2cc-586416255ba2\" style=\"\" rel=\"noopener\">EGP 1k per sqm<\/a><\/strong> <strong> fee <\/strong><strong>imposed<\/strong><strong> in some parts of the North <\/strong><strong>Coast does not apply in New Alamein.<\/strong> Instead, the city follows NUCA\u2019s standard real estate transfer fee structure \u2014 and is currently offering a 50% disc. on those fees until the end of September. The discount applies to all asset types, including land and units.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>New Alamein was never intended to be a seasonal destination<\/strong>, Ali says. The city is designed to be a sustainable, year-round hub, and authorities have been focused over the past two years on building out the services and infrastructure needed to support permanent residency.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In addition to Alamein International University and the Arab Academy, two private <\/strong><strong>universities are being established:<\/strong> Kayan University for Human Development, located directly on the coastal highway, and Misr University for Science and Technology, located in the city\u2019s central service corridor.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The city is also being positioned as a destination for conferences and business tourism<\/strong><strong>. <\/strong>Large-scale halls located in the Heritage City are available for major events, and the authority is coordinating with other governorates and institutions to market New Alamein as a year-round venue for exhibitions, government events, and cultural programming.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">I<strong>ncentives are available for investors, including flexible payment terms. <\/strong>Investors can acquire land by paying a down payment and deferring installments for up to four years, which allows them to focus cashflows on construction and design.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Major industrial tenants are in the pipeline. <\/strong>The Petrochemicals Holding Company is building a complex that will include soda ash and silicone production, as well as facilities for petroleum-based derivatives. Polish manufacturer Padma, a key IKEA supplier, has also taken land and will be <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/56ae4329-b447-4bbd-b1b0-ae90c9330db6\" style=\"\" rel=\"noopener\">developing a EUR 70 mn industrial presence<\/a>. The zone\u2019s proximity to El Hamra Port, Alamein Airport, and Wadi El Natrun positions it as the North Coast\u2019s only industrial hub.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Alamein International Airport is just 20 km from the city center, while Borg El Arab <\/strong><strong>Airport is 120 km away. <\/strong>Travel from Cairo by car now takes around two hours and 15 minutes, with roads in excellent condition.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The high-speed rail station is nearing completion near the Chinese-built Downtown towers. <\/strong>Interior finishing work is underway, and authorities are coordinating with the National Railways Authority on a launch timeline.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Land tenders are posted on NUCA\u2019s website<\/strong>, and pricing is determined based on investor bids. In some cases, financial offers exceed the authority\u2019s base valuation \u2014 in which case, the highest qualified bid is awarded the project.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To accelerate development, NUCA is partnering with private developers on <\/strong><strong>revenue-sharing models<\/strong>, where the authority takes a cash or in-kind stake. Agreements are typically structured as 50\/50 or 40\/60, depending on the proposal. Cooperative housing groups \u2014 such as Smouha \u2014 are also participating, though their projects are being developed as investment-grade urban communities. Several are in the planning phase and awaiting ministerial approvals.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/new-alamein\/\">New Alamein<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/north-coast\/\">north coast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/nuca\/\">NUCA<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/real-estate\/\">real estate<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677452 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"677452\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/677452\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677452\" class=\"content-area-description single-story post-677452 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.instagram.com\/marakezegypt\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/157.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677453\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677453\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">Food<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/sahel-fb-wrapped\/\">\r\n                            Sahel F&amp;B wrapped                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/sahel-fb-wrapped\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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We've spent the season exploring the North Coast to find the restaurants, cafes, and beachside eateries that truly excel in both food and experience.<\/p>\n<p class=\"tag-border-left\">BEACH BITES-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- FAKAHANY, DIPLO: <\/strong>Their curated menu of healthy frozen treats didn\u2019t leave any room for wrong choices. Summer fruit forward, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/fakahany.eg\/\" style=\"\" rel=\"noopener\">Fakahany<\/a> \u2019s offerings included mango- and raspberry-flavored grapes (yes, really), sour grapes, and mango cubes sold frozen and refreshing along the beaches of Diplo.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> No \u2014 at least not yet. They have teased on their Instagram page that they will be \u201cback soon\u201d at a different location.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- MANGO SOFT SERVE, SIDI HENEISH EL ABD: <\/strong>Frozen mango in its simplest (and creamiest form). This single-item stand transformed fresh-pressed mangoes into a delicious and heat-quenching soft serve that was worth every km of the drive.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>This beachside soft serve was a Sidi Heneish exclusive, but now we have something to look forward to next year. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- PAO, MULTIPLE LOCATIONS:<\/strong> The boba revolution hit Sahel\u2019s shoreline hard this summer with six locations across the coastal strip. While the classic taro is our Cairene go-to order at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/pao.egy\/?hl=en\" style=\"\" rel=\"noopener\">Pao<\/a>, we cooled off this summer with their boba soft serves and bubbly mojitos.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Yes, Pao has eight branches all over Cairo, and is available for delivery on Talabat and Rabbit.<\/p>\n<p class=\"tag-border-left\">ON THE GO-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- SANDWICH ROOM, ALMAZA BAY | CAESAR\u2019S MATCHA:<\/strong> This popular summer spot elevated sandwiches to an artform on a one-of-a-kind bread canvas. While you can have your pick of vegetarian, chicken, beef, and seafood sammies (with a selection of sides and homemade drinks to liven up your order), <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/sandwichroom_by_sfc\/?hl=en\" style=\"\" rel=\"noopener\">Sandwich Room<\/a> \u2019s chicken pan\u00e9 and shrimp rosaline sandwiches had us planning our next visit before we\u2019d even finished chewing our first bite.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> Yes, Sandwich Room is happy to serve you cityside at three locations in east and west Cairo.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- HUNNYBUN, HACIENDA RED: <\/strong>This coffeeshop destination was armed with an arsenal of both savory and sweet goods for a \u201ctreat yourself\u201d summer. The brookie (a brownie-cookie hybrid) and za\u2019atar croissant were local legends that lived up to every bit of the hype.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> Not yet, but we have our fingers crossed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- G\u2019S BAGELS, TELAL:<\/strong> Authentic New York-style bagels have found their Mediterranean home in Telal. You can choose your own adventure at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/get_gs_\/?hl=en\" style=\"\" rel=\"noopener\">G\u2019s<\/a> \u2014 from plain bagels with artisanal schmears to fully loaded bagel sandwiches. Our regular order was the hot honey schmear on the cheddar jalape\u00f1o bagel, and their signature turkey berry bagel.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> Yes \u2014 G\u2019s hometown is in Sheikh Zayed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- YORKER\u2019S, SIDI HENEISH EL ABD:<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/yorkers.eg\" style=\"\" rel=\"noopener\">Yorker\u2019s<\/a> delivered premium beachfront hot dogs with serious American comfort food vibes to the Egyptian coast. You could also find their famous beef tallow fries and some summery <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/yorkers_deli\/?hl=en\" style=\"\" rel=\"noopener\">bagel offerings<\/a>, but our beach fuel was the taco jalape\u00f1o dog.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>No, but we suspect (and hope) that our patronage provided enough funds for a Cairo branch.<\/p>\n<p class=\"tag-border-left\">BREAKFAST OF CHAMPIONS:<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- 1980, PLAYA | MARASSI | SEASHELL:<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/1980.coffee\/?hl=en\" style=\"\" rel=\"noopener\">1980<\/a> is a blend of picture-perfect beachfront dining, exceptional food, and Instagram-worthy vibes. The pastrami eggs with fluffy roasted potatoes rival the view in indulgence, but they also had visitors\u2019 beach bodies covered with countless healthy options that don\u2019t compromise on flavor.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> Yes. 1980 has five branches all over Cairo.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- EATERY, SEASHELL | MARASSI | SOLARE: <\/strong>The undisputed monarch of Egyptian breakfast needs no introduction. Home to the best feteer in town \u2014 complete with tableside preparation and accompaniments of qeshta, tahini and molasses, and honey \u2014 an <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/eateryegypt\/?hl=en\" style=\"\" rel=\"noopener\">Eatery<\/a> by the beach is where breakfast becomes a full sensory experience. Those of us whose sweet tooths were on vacation couldn\u2019t go wrong with tabliyyit el omda, which added ful, falafel, medahrag eggs, and a healthy helping of arugula to the feteer order. The unsung hero in our opinion? The date scrambled eggs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Cairo Festival City in New Cairo and Capital Promenade in Sheikh Zayed both house Eatery branches.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- LUNCH ROOM, MARASSI: <\/strong>Straight from Saudi Arabia, Lunch Room brought communal breakfast vibes the coast hasn\u2019t seen before. We would start with their show-stopping frittata and finish strong with their maple french toast topped with a poached pear. And they said breakfast couldn\u2019t get an upgrade.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Not yet, but we\u2019re hoping the Saudi sensation was testing the waters before a Cairo launch.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- CAKE CAF\u00c9, HACIENDA RED:<\/strong> The Swiss Army knife of breakfast spots in any location. Whether you\u2019re craving their famous lemon bars, need a quick bresaola wrap to-go, or want to sit down for their divine pesto chicken, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/cakecafecairo\/?hl=en\" style=\"\" rel=\"noopener\">Cake Caf\u00e9<\/a> delivers on every front with consistent excellence.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> You can take your pick of multiple Cake Caf\u00e9\u2019s locations across the city. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#5- BABBO\u2019S TAVERNA, SIDI HENEISH VILLAGE: <\/strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/babbostaverna\/?hl=en\" style=\"\" rel=\"noopener\">Babbo\u2019s Taverna<\/a> continues its <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7b8233f6-bd89-494e-a90b-52609e65b539\/delicious-food-and-a-great-vibe-by-the-beach-at-babbo%25e2%2580%2599s%253cmark%253e-taverna%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">tradition<\/a> of serving up oriental flavors with Mediterranean flair. Their pink sauce pasta hits differently by the sea, while the baladi bread burger proves that fusion done right is always a winning formula.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?&nbsp;<\/strong>Not yet, but you can find it in Somabay.<\/p>\n<p class=\"tag-border-left\">LUNCH LEGENDS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- CARLO\u2019S, HACIENDA RED: <\/strong>Cairo\u2019s iconic <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/carlos_restaurants\/?hl=en\" style=\"\" rel=\"noopener\">restaurant<\/a> has claimed its rightful place in the heart of Hacienda Red. The stuffed vine leaves we all love so much are artistry on a plate. The hawawshi with basterma and cheese is comfort food perfection, and the roz mu\u2019ammar and hamam will transport you straight to flavor paradise.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>You can find Carlo\u2019s at its well-known Nilefront spot on the Le Pacha 1901 boat in Zamalek.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- VILLA CARACAS, MARASSI | CAESAR\u2019S MATCHA:<\/strong> Fine dining Lebanese cuisine set against the stunning Marassi Marina backdrop \u2014 because sometimes lunch deserves the full treatment. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/caracasegypt\/?hl=en\" style=\"\" rel=\"noopener\">Villa Caracas\u2019<\/a> liver with pomegranate molasses perfects a much beloved dish, while their kofta khashkash harnesses pure Levantine magic.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Yes \u2014 Villa Caracas boasts four branches across Maadi, east and west Cairo, in addition to El Gouna.<\/p>\n<p class=\"tag-border-left\">DINNER DESTINATIONS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- BEEF BAR, ALMAZA BAY:<\/strong> The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/beefbar_northcoast\/?hl=en\" style=\"\" rel=\"noopener\">legend<\/a> returns to Sahel, with all its carnivorous glory intact. We jumped into familiarity with their famous bolognese pasta and fried chicken appetizers, because you know it\u2019s a good day of swimming when you have an elevated version of macaroni and pan\u00e9 after. But save room for the main event \u2014 premium steak cuts that justify every bit of their reputation.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> No. The Montecarlan gem only visits Om El Donia in the summer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- REIF, MARASSI MARINA: <\/strong>One of Cairo\u2019s most celebrated additions to the food scene \u2014 and an EnterpriseAM <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/93be4c92-e805-45b9-9c13-3c5e36ee6fa4\/civil-war-will-have-you-arguing-with-your-friends.-plus:-how-to-gain-control-over-your-nervous-system.-unconventional-yet-authentic-japanese-flavors-at-reif#:~:text=%F0%9F%8D%B4%20HOT%20AND%20FRESH%20OUT%20OF%20THE%20KITCHEN%2D\" style=\"\" rel=\"noopener\">favorite<\/a> \u2014 brings its A-game to the marina setting. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/reifkushiyakiegypt\/?hl=en\" style=\"\" rel=\"noopener\">Reif<\/a> \u2019s beef tataki is a masterclass in preparation, the Wagyu beef sando is pure beachside indulgence, and their sushi selection showcases versatility without compromise.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Reif\u2019s maiden branch resides in Waterway\u2019s 5A.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- SACHI, ALMAZA BAY | MARASSI MARINA:<\/strong> Whether you\u2019re lounging in their Almaza Bay cabana or dining waterfront in Marassi Marina, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/sachibythesea\/?hl=en\" style=\"\" rel=\"noopener\">Sachi<\/a> delivers an unmatched experience. Ask your resident carnivore and they\u2019ll agree \u2014 their Chateaubriand stands tall as arguably Egypt\u2019s finest steak. A bold claim? Yes, but backed by flavor.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> Yes. Sachi\u2019s flagship branch can be found in Heliopolis and it\u2019s second location is in Park St. Sheikh Zayed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- WHITE AND BLUE, ALMAZA BAY | GHAZALA BAY:<\/strong> A simple concept executed well. This Greek beachfront <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/whiteandblue.eg\/?hl=en\" style=\"\" rel=\"noopener\">eatery<\/a> is a straightforward seafood experience: Choose your fish from a pristine display, and they\u2019ll prepare it exactly how you envision it without a convoluted preparation. Fresh doesn\u2019t get fresher than this.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Yes, The Grecian gem resides in Hydeout, New Cairo.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#5- EM SHERIF, ALMAZA BAY: <\/strong>From Lebanon to Cairo to up north, the hummus shawarma shines the same, its iconic creaminess and well-spiced fillings unwavering. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/emsherifcafe_eg\/?hl=en\" style=\"\" rel=\"noopener\">Em Sherif<\/a> \u2019s signature lentil salad provides a bright bite with firm freshness, while the pomegranate molasses makanek hit their target, making even bigger waves this Sahel season.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Yes. Em Sherif is available at two locations on opposite sides of the capital.<\/p>\n<p class=\"tag-border-left\">LATE NIGHT EATS:<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- CHOMP, HACIENDA RED | SEASHELL:<\/strong> The after-hours hero Sahel desperately needed. Their menu reads like an American comfort food love letter, with the pesto steak and Oklahoma burger each a good choice for late-night satisfaction.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong>Their Golf Central location is shuttered for the summer for a Sahel takeover, but it won\u2019t be long before they\u2019re back home.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- MIAM MIAM, HACIENDA RED | STELLA SIDI ABDELRAHMAN:<\/strong> French burger artistry by the shore. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/themiam.miam\/?hl=en\" style=\"\" rel=\"noopener\">Miam Miam<\/a> \u2019s truffle burger lives up to every expectation, while the adventurous beef bourguignon with jalape\u00f1o ranch proves that fusion can be both bold and brilliant.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> Golf Central Mall has come to the rescue with a branch for Cairenes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- IL DIVINO PIZZERIA, TELAL:<\/strong> The night owl\u2019s pizza paradise, serving until 4am with zero compromise on quality. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ildivinopizzeria_\/?hl=en\" style=\"\" rel=\"noopener\">Il Divino<\/a> has mastered both classic Italian pies like the spicy salami, and Americanized favorites like BBQ chicken. Bonus points for their surprisingly excellent chicken quesadillas.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAN YOU FIND IT IN CAIRO?<\/strong> Il Divino is open in seven locations across the city.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677455 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"677455\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/677455\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677455\" class=\"content-area-description single-story post-677455 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/taqa.com.eg\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/164.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677456\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677456\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">8<\/div>\r\n\r\n                    <p class=\"f-graphik\">SAHEL NIGHTS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/\">\r\n                            September nightlife in Sahel                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=September nightlife in Sahel&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/&title=September nightlife in Sahel\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=September+nightlife+in+Sahel+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F03%2Fseptember-nightlife-in-sahel%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/193.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"677457\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/september-nightlife-in-sahel\/193-jpg-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/193.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"193.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/193.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/193.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677456\" class=\"content-area-description single-story post-677456 post type-post status-publish format-standard has-post-thumbnail hentry category-sahel-nights tag-enterprise-specialedition tag-events tag-music tag-out-and-about tag-sahel-nights tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.cc3d9080-1c8b-4c6a-8e02-2caad7afb4da.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">SEPTEMBER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>We\u2019re in for another musical night with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNQpBymoybH\/?hl=en\" style=\"\" rel=\"noopener\">Medhat Saleh<\/a><\/strong> led by Maestro Amro Selim alongside a performance by Mai Farouk at Marassi\u2019s Address Beach Resort. Don\u2019t miss it on Saturday, 6 September and get your tickets through <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6922\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Address Beach Resort is where the fun never stops<\/strong>. Megastars <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=5\" style=\"\" rel=\"noopener\">Wael Gassar and Reham<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=5\" style=\"\" rel=\"noopener\">Abdelhakim<\/a> will give electric performances at Marassi on Saturday, 13 September. Head over to <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6923#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> for tickets. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marassi\u2019s Saudi National Day celebrations kick off<\/strong> on Thursday, 18 September with live performances from star acts <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=2\" style=\"\" rel=\"noopener\">Ragheb Allama<\/a> and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=3\" style=\"\" rel=\"noopener\">Amina<\/a> at the Address Beach Resort. Head to <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6916#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> to get your tickets and enjoy another fun night at Address Beach Resort. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNIt7DUoS8i\/\" style=\"\" rel=\"noopener\">Tamer Ashour<\/a><\/strong><strong> to join the lineup for Marassi\u2019s Address Beach Resort<\/strong> celebrations on Friday, 19 September. Be where the fun is and sing along to his hits on Saudi National Day. Get your tickets on <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6955\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mega stars <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=5\" style=\"\" rel=\"noopener\">Asala<\/a><\/strong><strong> and <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=4\" style=\"\" rel=\"noopener\">Ahmed Saad<\/a><\/strong><strong> are wrapping up<\/strong> the Marassi fun on Saturday, 20 September. Don\u2019t miss these exciting performances at Address Beach Resort and get your tickets at <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6957#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sahel-nights\/\">SAHEL NIGHTS<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":677438,"template":"","categories":[],"tags":[],"class_list":["post-677437","destination-sahel","type-destination-sahel","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"5e09437e-774f-4e3d-bbdf-6fb5cc2a3c84","teaser":"","photo_url":"https:\/\/ent.news\/2025\/9\/229.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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