{"id":677362,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=destination-sahel&#038;p=677362"},"modified":"2025-12-22T09:31:18","modified_gmt":"2025-12-22T09:31:18","slug":"special-issue-destination-sahel-part-two","status":"publish","type":"destination-sahel","link":"https:\/\/enterpriseam.com\/egypt\/destination-sahel\/special-issue-destination-sahel-part-two\/","title":{"rendered":"Special Issue \u2014 Destination Sahel (part two)"},"content":{"rendered":"<section id=\"677364\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677364\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">STATE OF THE COAST<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\">\r\n                            Welcome to the second installment of Destination Sahel                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Welcome to the second installment of Destination Sahel&url=https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/&title=Welcome to the second installment of Destination Sahel\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Welcome+to+the+second+installment+of+Destination+Sahel+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F07%2F15%2Fwelcome-to-the-second-installment-of-destination-sahel%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/962.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"677365\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/962-jpg-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/962.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"962.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/962.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/962.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677364\" class=\"content-area-description single-story post-677364 post type-post status-publish format-standard has-post-thumbnail hentry category-state-of-the-coast tag-destination-sahel tag-enterprise-specialedition tag-ras-el-hekma tag-state-of-the-coast wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.48098016-dfe4-472d-bd8f-77b5eab8768e.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Good morning, friends, and welcome to the second installment of our special series <\/strong><strong>EnterpriseAM: Destination Sahel<\/strong>, where the season has officially kicked-off. There was a noticeable difference in traffic on the weekend as cars started to line up at the entrances of Hacineda White and Marassi, Gourmet began running out of staples, and daytime temperatures leapt upward, although it\u2019s still refreshingly cool in the evenings. (Spain and Greece, please don\u2019t give us the evil eye). <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The chatter last weekend was all about three things: the soaring price of ice <\/strong>(a 3kg bag of cubes is going for EGP 117-130), <strong>our disappearing sand<\/strong> (beach erosion is real and many compounds are panicking about their rapidly shrinking coastlines and looking for ways to combat climate change by building very expensive wave breakers), and<strong> fires<\/strong>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Yes, fires. Not just the Ramses Central fire that knocked out the internet, but one that <\/strong><strong>erupted at an elaborate party venue<\/strong> on the beach at Waterway North Coast on Saturday. The incident happened the day after thousands of people flocked to the venue for a party that featured international DJs (an every weekend occurrence now in Sahel). There were no injuries reported and investigators are still probing the cause. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fire sent parental worrying (and the rumor mill) into overdrive: <\/strong>What if it had happened the day of the event? Who\u2019s responsible? How can we keep these things from happening?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And so it is official: The start of Sahel season.<\/strong> We hope that you and your families stay safe, cool, hydrated and healthy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN TODAY\u2019S ISSUE-<\/strong> We sat down with our friend <strong>Dasha Badrawi<\/strong>, the executive vice&nbsp; chairman of Marakez, for a special episode of our Making It podcast. We have a rundown of <strong>healthcare options<\/strong> and <strong>fitness facilities<\/strong> on the Coast, an overview of the <strong>F&amp;B market<\/strong> in Sahel and much more.<\/p>\n<p class=\"tag-border-left\">THE ARABS ARE COMING, THE ARABS ARE COMING\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The coast is seeing one of its busiest summer seasons on record<\/strong>, with hotel occupancy hitting 100% across popular destinations from Alamein to Sidi Abdel Rahman, Mohamed Fathy, head of the Recreational Tourism Committee at the Restaurant and Establishment Chamber, told us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Arab tourists now account for 60-70% of <\/strong><strong>hotel guests<\/strong><strong> on the North Coast<\/strong>, with the balance made up mostly of Egyptians. \u201cIt\u2019s hard to find a booking anywhere in Sahel this summer \u2014 entertainment venues, concerts, and big-name performers have driven up demand, especially among Gulf nationals,\u201d Fathy said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The influx is driving up prices across the board: <\/strong>Service prices are expected to continue rising in the second half of July and peak in August when Gulf tourism peaks. Arab tourists now spend an average of USD 500-600 per day on dining and entertainment, with hotel stays averaging USD 800 per night \u2014 and rising to as much as USD 1.2k on high-demand nights. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Still, the lack of hotel rooms remains a drag<\/strong>, Fathy says, pushing many Gulf visitors to opt for rentals instead, where spending is often lower. <strong>That could soon change: <\/strong>At least seven new hotels are in the pipeline across the coast. (A point that Dasha Badrawi comes back to in our Making It interview.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Meanwhile, a government proposal to allow foreigners in Sahel to pay in USD \u2014 similar <\/strong><strong>to Red Sea resorts \u2014 is under review<\/strong>, a government source confirmed. For now, all prices are listed in EGP, though 90% of Arab visitors pay by card in foreign currencies, creating a natural inflow of FX. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Go West \u2014 this is our destiny (with apologies to the Village People): <\/strong>The boom this season is also pulling global brands and service providers further west, with more activity shifting from Marina to developments beyond Sidi Abdel Rahman. \u201cThis is the first year we\u2019ve seen major events outside of the usual hotspots \u2014 a sign of how both supply and demand are growing in tandem,\u201d Fathy said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE- Egypt is still waiting to hear from Modon on the first launch of its Ras El <\/strong><strong>Hekma megaproject<\/strong>. Speculation is mounting on social media about the size and pricing of the first phase, as observers await the Emirati company\u2019s first comments on what it\u2019s planning to do with what many in the industry could become the premier destination in the western Mediterranean. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/destination-sahel\/\">Destination Sahel<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ras-el-hekma\/\">Ras El Hekma<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/state-of-the-coast\/\">STATE OF THE COAST<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677366\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677366\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">Making It<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/your-sahel-childhood-bottled-dasha-badrawi-on-what-hes-building-on-the-coast-and-his-entrepreneurial-journey-from-law-to-real-estate\/\">\r\n                            Your Sahel childhood, bottled: Dasha Badrawi on what he\u2019s building on the coast \u2014 and his entrepreneurial journey from law to real estate                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/your-sahel-childhood-bottled-dasha-badrawi-on-what-hes-building-on-the-coast-and-his-entrepreneurial-journey-from-law-to-real-estate\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n  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<\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/your-sahel-childhood-bottled-dasha-badrawi-on-what-hes-building-on-the-coast-and-his-entrepreneurial-journey-from-law-to-real-estate\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/735.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"677367\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/your-sahel-childhood-bottled-dasha-badrawi-on-what-hes-building-on-the-coast-and-his-entrepreneurial-journey-from-law-to-real-estate\/735-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/735.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"735.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/735.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/735.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677366\" class=\"content-area-description single-story post-677366 post type-post status-publish format-standard has-post-thumbnail hentry category-making-it tag-enterprise-specialedition tag-making-it tag-podcast tag-sahel-people wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.303ef07f-8b17-4544-9ac7-75c39afa80c2.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>For Dasha Badrawi and his team at Marakez, the North Coast is rooted in <\/strong><strong>the memories of <\/strong><strong>childhood summers in Agami and Montaza<\/strong> \u2014 the endless beach days and the simple roaming from cabin to sea. In a special Destination Sahel episode of Making It (our podcast on how regional leaders are building great businesses) Dasha is telling us how those memories are helping shape Ramla, Marakez\u2019s flagship coastal project in Ras El Hekma. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dasha is a longtime friend of EnterpriseAM<\/strong> and a big part of our origin story, so it was a treat for Patrick, our editor-in-chief, to have him on the show. They unpack how Marakez quietly became one of Egypt\u2019s most influential developers \u2014 and Dasha\u2019s journey from corporate law in London to building District 5, one of the hottest mixed-use destinations in the country. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dasha\u2019s secret?<\/strong> It\u2019s been all about surrounding himself with the right people \u2014 and taking big bets on long-term value.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dasha also shares what he sees driving buyer behavior in 2025<\/strong>, why Egypt\u2019s real estate model keeps defying gravity, and how recurring revenue, walkable communities, and local authenticity will define the next chapter of the industry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You can catch the full episode on <\/strong><strong><a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/eg\/podcast\/special-doing-it-differently-marakez-exec-vice-chairman\/id1487974619?i=1000717244444\" style=\"\" rel=\"noopener\">Apple Podcasts<\/a><\/strong> | tune in on <strong><a target=\"_blank\" href=\"https:\/\/open.spotify.com\/episode\/25p2g3OgqvBscin4rwuZPQ?si=782b394b7858410a\" style=\"\" rel=\"noopener\">Spotify<\/a><\/strong><strong> | <\/strong>and find us on <strong><a target=\"_blank\" href=\"https:\/\/omny.fm\/shows\/making-it\/sahel-special-doing-it-differently\" style=\"\" rel=\"noopener\">Omny<\/a><\/strong>. Or <a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/7ed0d383-b565-4827-922b-36301cf41c0e\/interview-with-dasha-badrawi\" style=\"\" rel=\"noopener\">tap or click<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/7ed0d383-b565-4827-922b-36301cf41c0e\/interview-with-dasha-badrawi\" style=\"\" rel=\"noopener\">here<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/7ed0d383-b565-4827-922b-36301cf41c0e\/interview-with-dasha-badrawi\" style=\"\" rel=\"noopener\"><\/a> to go read the full transcript on our website. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/making-it\/\">Making It<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/podcast\/\">podcast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sahel-people\/\">Sahel people<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677368\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677368\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">Tourism<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/how-to-turn-sahel-into-a-global-destination\/\">\r\n                            How to turn Sahel into a global destination                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/how-to-turn-sahel-into-a-global-destination\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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We spoke with top real estate and tourism players and analysts about Sahel\u2019s future, including who the target audience is and what it will take to get there.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>BACKGROUND- Marassi paved the way <\/strong>as Emaar became the first to turn its flagship Sahel development into a summer hotspot for Arab tourists with an offering that includes offering luxury hotels, high-end shopping, and entertainment experiences tailored to Gulf preferences. The government, too, has been actively pushing Arab tourism to New Alamein each summer. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Developers see international sales are already shifting from single- to double-digit <\/strong><strong>percentages of total demand.<\/strong> That demand should continue to grow provided infrastructure matures.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sell the destination, not the units: <\/strong>Ras El Hekma should be marketed as a full-fledged city, not a summer resort, <strong>Redcon Properties Chairman Tarek El Gammal<\/strong> tells us. \u201cWe\u2019re not selling chalets on the sea \u2014 we\u2019re selling a city.\u201d <strong>Ora Developers CEO Haitham Mohamed <\/strong>agrees: \u201cPromoting the North Coast as a global destination begins with reimagining what the coast can represent. It\u2019s not about real estate alone, it\u2019s about creating an identity\u2026 <strong>Successful global destinations create emotional connections<\/strong>, offer distinct experiences anchored in culture, design, and belonging, not just buildings on a beachfront.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Who buys matters more than how much they pay. <\/strong>Modon\u2019s Ras El Hekma is being designed as a permanent home \u2014 not a holiday escape \u2014 which will influence pricing strategies and set it apart from other North Coast developments, El Gammal says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Build the global brand: <\/strong>The North Coast needs to be globally marketed as a distinct, year-round destination, <strong>Madaar CEO Ahmed Ehab<\/strong> agrees. <strong>M squared CEO Karim Malash<\/strong> echoed the point, adding that stronger branding efforts beyond summer-only perception must be backed by improved airport and road accessibility, all-season activities, and promo campaigns tailored specifically to multiple markets \u2014 how you market to GCC nationals isn\u2019t the same as how you\u2019ll entice Europeans or foreign residents of, say, the UAE. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Charter flights are already making a difference: <\/strong>Inbound tourism has grown over the past two seasons thanks to increased charter flights to Alamein Airport, <strong>Jaz Hotel Group CEO Alaa Akel<\/strong> tells us. The upcoming Ras El Hekma Airport could double those figures. More airlift will be key to unlocking demand from Eastern Europe and Mediterranean markets, he adds.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Entertainment is king.<\/strong> Global-standard attractions \u2014 from cinemas and conferences to water sports \u2014 are already baked into the masterplan for Ras El Hekma, Akel said. Developers have the funding in place, which could bring the city to life in just three years. <strong>SODIC General Manager Ayman Amer <\/strong>agrees: The North Coast needs a strong entertainment offering to compete with European hotspots \u2014 which is why SODIC is bringing international brands including Nobu to its projects in Ras El Hekma.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marakez is banking on the appeal of homegrown brands with global chops.<\/strong> It\u2019s bringing Siwa\u2019s international eco lodge Adr\u00e8re Amellal to Ramla in Ras El Hekma, <strong>Executive Vice Chairman Dasha Badrawi <\/strong>tells us. Marakez is also teaming up with renowned jewelry designer Azza Fahmy to launch the Azza Fahmy Beach Clubhouse at Ramla, with the aim of providing an unmatched experience to both local and international visitors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Arab tourists still come first.<\/strong> Gulf travelers spend more than do Europeans \u2014 and they\u2019re already buying, investing, and feeling at home in Sahel, <strong>Madinet Masr CEO Abdallah Sallam <\/strong>explains. \u201cLook at cities like Paris and London \u2014 Gulf tourism keeps them booming.\u201d Developers should focus first on Gulf and European markets before setting sights on Asia or the US, sallam adds. For Gulf investors, Ras El Hekma could offer returns that outpace Dubai or London,<strong> Tatweer Misr CEO Ahmed Shalaby<\/strong> tells us, adding that the city could even rival Riyadh in attracting capital.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Build what Bodrum doesn\u2019t have. <\/strong>If the infrastructure and year-round services fall into place, the North Coast could lure tourists from destinations like Turkey\u2019s Bodrum \u2014 which largely shuts down in winter \u2014 Sallam suggests. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THIS IS SMART- \u201cWhy not host global expos here instead of freezing in Munich come <\/strong><strong>January?\u201d<\/strong> asks SODIC\u2019s Amer. Akel agrees: There\u2019s real potential to activate conference and exhibition tourism outside of the summer window.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sports could be the next big draw. <\/strong>Sporting events could sustain the coast well past summer, several developers tell us. SODIC\u2019s Amer sees potential in training camps and winter tournaments \u2014 keeping hotels and restaurants busy year-round.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Think business hubs and retirement havens.<\/strong> Modon\u2019s Ras El Hekma is also envisioned as a business and services center, El Gammal says. As a free-service zone, it could house corporate HQs and accommodate foreign professionals. Shalaby and Ehab both believe that expanding healthcare and medical tourism offerings could help attract European retirees, and maybe even convince them to settle down for good.<\/p>\n<p class=\"tag-border-left\">WHAT WE CAN LEARN FROM GLOBAL MISFIRES?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Can Ras El Hekma succeed where others have stumbled?<\/strong> <strong>Aya Ghanem<\/strong>, head of strategic consulting for Africa at <strong>JLL<\/strong>, points to high-profile international projects that failed to draw the foreign buyers they were designed to attract.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Spain shows that supply doesn\u2019t create demand:<\/strong> In Spain, multiple cities and coastal developments were designed with international buyers in mind \u2014 particularly from the UK and Germany. While these projects initially sold well, many later became seasonal ghost towns due to the lack of an integrated community and services. Ghanem noted that simply selling units isn\u2019t enough if the development <strong>can\u2019t attract permanent residents and long-term users<\/strong>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Greece \u2014 a vision without execution:<\/strong> Greece similarly launched large tourism-focused developments targeting cost-conscious European buyers seeking sun-soaked destinations. But they lacked meaningful ties to the local economy and failed to offer legislative or procedural incentives including long-term residency and tax breaks. \u201cThey looked good on paper,\u201d Ghanem says, <strong>\u201cbut had weak occupancy and underperformed on sales.\u201d<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Turkey \u2014 Strong marketing, weak stability:<\/strong> Turkey attracted large numbers of Arab and foreign investors over the past decade thanks to aggressive marketing and flexible ownership policies. Still, political and economic instability hit the real estate market hard. Turkey underscores a key lesson: foreign demand is skittish and reacts quickly to changes in the business environment \u2014 no matter how attractive the offerings, Ghanem explains.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dubai\u2019s edge: a full ecosystem:<\/strong> Dubai, by contrast, stands out as a relative success story \u2014 it combines developed infrastructure, clear legislation, flexible residency and ownership policies, and a stable economic backdrop. \u201cDubai\u2019s success isn\u2019t about the buildings,\u201d Ghanem tells us. <strong>\u201cIt\u2019s about the ecosystem of operations, services, and governance.\u201d<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Avoid these five pitfalls:<\/strong> Based on those case studies, Ghanem outlines five key risks Egypt should avoid as it develops the new Sahel:<\/p>\n<ul>\n<li>Focusing solely on seasonal residential sales without a sustainable operations model;<\/li>\n<li>Failing to define the city\u2019s identity \u2014 is it a resort, business hub, education destination, or something else?<\/li>\n<li>Delaying rollout of core services like schools, hospitals, and commercial activity;<\/li>\n<li>Lacking clear, transparent foreign ownership policies and procedures;<\/li>\n<li>Targeting the wrong buyer segments or relying on clich\u00e9 marketing;<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So what would make Ras El Hekma stand out?<\/strong> Ras El Hekma will succeed, according to Ghanem, if it moves beyond seasonal tourism to adopt a fully integrated urban identity. That includes a day-one operations and services strategy, competitive incentives for foreign buyers such as full ownership, long-term residency, tax exemptions, and meaningful links to the broader economy \u2014 including education, healthcare, and service sectors. <strong>\u201cThis can\u2019t just be another real estate project,\u201d<\/strong> she said. \u201cIt\u2019s a test of whether Egypt can launch a global-standard coastal city with real operational depth.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The bottom line:<\/strong> Proximity to the sea and a good location won\u2019t cut it on their own. Lasting success, Ghanem notes, requires a well-planned urban and economic vision, attractive services, and ownership policies tailored smartly to international markets.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ras-el-hekma\/\">Ras El Hekma<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/tourism\/\">tourism<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677370 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"677370\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/677370\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677370\" class=\"content-area-description single-story post-677370 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.instagram.com\/ramlabymarakez\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/890.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677371\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677371\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Healthcare<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/the-evolution-of-healthcare-services-in-sahel\/\">\r\n                            The evolution of healthcare services in Sahel                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/the-evolution-of-healthcare-services-in-sahel\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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A few years ago, any one of these common scenarios would have probably warranted a drive back to Cairo \u2014 or, at the very least, frantic phone calls to friends who know someone (who in turn knows someone) who knows a good doctor who happens to be vacationing nearby\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You can now get good medical care in Sahel:<\/strong> What used to be a healthcare no man\u2019s land without clinics, hospitals, or qualified doctors has transformed into a destination where patients have access to some of the country\u2019s top medical professionals \u2014 who are indeed vacationing nearby \u2014 and also holding regular office hours at private clinics. During the months of July and August, you can find everything from well-staffed polyclinics, to diagnostic labs, dental clinics, optometrists, and physiotherapists \u2014 to say nothing of and aestheticians who can give you a botox and filler touch-up just minutes away from the beach. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It's definitely progress <\/strong>but every year we still hear about fatal accidents, heart attacks and other life threatening medical emergencies that couldn\u2019t be dealt with in a timely manner because the infrastructure is not quite there yet.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Providing high-quality healthcare services in Sahel has been and continues to be <\/strong><strong>challenging: <\/strong>\u201cPrivate sector providers were typically hesitant to invest in the North Coast, which is understandable given the high overheads and the short season,\u201d says <strong>Dr. Amr Hassan<\/strong>, a professor of cardiology and CEO of <strong>Oasis Clinics<\/strong>, the network of multidisciplinary specialized clinics with locations in Sheikh Zayed, New Cairo, and Diplo. \u201cWe were the first to introduce the model of a multidisciplinary clinic staffed by top specialists and consultants to the North Coast back in 2010. But launching it wasn\u2019t easy: In addition to covering salaries, we also pay housing, transportation and expenses for our doctors and staff. Although it\u2019s a long-term investment, we saw early-on the importance of supporting the healthcare needs of our patients on the North Coast. Once you have the basic infrastructure and systems set up, you can build on that and gradually expand your service offering.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The stakes \u2014 and operating expenses \u2014 are even higher for hospitals.<\/strong> Safa Hospitals, another Sahel healthcare pioneer, opened their first small clinic and ambulance service in Ghazala more than a decade ago. In 2020 \u2014 the summer of covid-19 \u2014 the group expanded, offering CT scans and much-needed lab testing through Alfa Labs and Alfa Scan.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>2020 was an inflection point when it came to the availability of clinics, doctors and <\/strong><strong>diagnostics in Sahel.<\/strong> \u201cBut the ability to accommodate medical emergencies was still lacking and unfortunately lives were lost,\u201d says <strong>Dr. Adel Talaat<\/strong>, chairman and CEO of <strong>Alfa Medical Group<\/strong> and <strong>Safa Hospitals<\/strong>. \u201cWe wanted to establish a facility that could at least stabilize severe cases before they are moved to Cairo or Alexandria. In 2022, we launched Safa Medi Hub, a smaller version of Safa Hospital with an emergency room and an intensive-care unit on the Alexandria-Matrouh highway opposite Seashell Compound. We now also have a North Coast ambulance service, with eight fully-equipped and fully-staffed ambulances. This was crucial because many of the ambulances that you see stationed near the entrances of compounds have neither the staff nor the equipment to really make much difference.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cIt\u2019s difficult to just break even when we are talking about only two months of operation <\/strong><strong>per year,\u201d<\/strong> says Talaat. \u201cBut the summertime residents of Sahel are my patients and target market. Being in Sahel, through our two companies Alfa and Safa Hospitals, is one part marketing and two parts social responsibility, adds Talaat. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cI believe that healthcare in Sahel has gradually gone from zero to about 80 percent in <\/strong><strong>the past 10-15 years. <\/strong>There are still gaps with things like extensive trauma management and coverage in the western end of Sahel,\u201d says <strong>Dr. Khaled El Hoshy<\/strong>, a professor of dermatology, who runs a private clinic at El Corte in Hacienda White. \u201cRight now, there may not be a large enough incentive for the private sector to invest in large hospitals, but that will be addressed as the season gets longer and we become more serious about ensuring proper services. In the meantime, it\u2019s very important for everyone to work together to build a network of qualified doctors who can collaborate to provide quality services for patients.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cooperation will be key. <\/strong>\u201cInstead of looking at models that have worked, like multidisciplinary clinics, and copying that for each compound, healthcare providers need to zoom out and look at the big picture in terms of what is missing and how we can fill in the gaps,\u201d says Oasis CEO Hassan. \u201cThat starts with looking at patient needs \u2014 which may differ in Sahel \u2014 and finding ways to meet them. For example, this year, in response to market demand, Oasis is launching nursing services, meaning we can provide our patients on the Coast with fulltime live-in nurses for extended periods of time under the supervision of our doctors. I think it\u2019s all about healthcare practitioners working in harmony with one another, and that includes both public and private sector providers.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All of the private sector physicians that EnterpriseAM spoke to named one public sector <\/strong><strong>facility <\/strong><strong>on the Coast that could play a key role in helping fill in the gaps: Alamein Hospital. <\/strong>The 106-bed hospital located in the heart of New Alamein city was built in 2002, long before the existence of New Alamein. Skyscrapers and colossal buildings crept up around it, and what was once a modest, ill-equipped facility has transformed into a modern, fully-equipped hospital with a blood bank, an emergency department, operating rooms, and an ICU.<strong> Most summertime Sahel residents are completely unaware of its existence as a viable option.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dr. Mohamed Adel<\/strong>, deputy head of <strong>El Alamein Hospital <\/strong>told us that after undergoing a major facelift and upgrade in 2022, the hospital is now well on its way to having the management, doctors and medical equipment it needs to serve an expanding population of residents.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cWe are a public-sector hospital that is run like a private-sector facility,\u201d <\/strong>says Adel. \u201cIn the summer months we cater to a population of nearly 3 mn people, at least half of them are summer vacationers. In the winter we have a growing number of Russian, Korean and European expats who are now working in the area, in addition to the local Bedouin population. Both groups rely on our facility.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Adel says 75% of the more than 200 doctors he has on staff are university-<\/strong><strong>affiliated physicians from Alexandria, Kasr El Aini, Minya and Ain Shams universities. <\/strong>\u201cWe are considered a Ministry of Health \u2018category A\u2019 hospital, which means we have access to more funding \u2014 and that has helped us to attract higher caliber doctors in recent years,\u201d says Adel. \u201cOur 12-bed ER and 10-bed ICU make us the only facility equipped to deal with serious accidents.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>El Alamein hospital is exploring public-private partnerships: <\/strong>\u201cAt Safa Medi Hub we now have a partnership agreement with the cath lab at El Alamein Hospital whereby we can transfer cases to them for treatment by their team and then have the patients transferred back to us,\u201d says Talaat. \u201cThis is an example of the type of cooperation that we need to see going forward. Things are changing rapidly; the season can and will expand. We already saw that last year with our second Safa Medi Hub located inside Marassi. As an incentive to stay open, Emaar agreed to cover our costs from October to April. They wanted to guarantee the service for their residents and hotel guests. We expect to see more developers opt for this type of thing going forward,\u201d says Talaat. \u201cI see lots of room to collaborate with developers, the government and the Ministry of Health and we see plenty of opportunities for PPPs in healthcare throughout the North Coast in the future.\u201d <\/p>\n<p class=\"tag-border-left\">HOW TO GET MEDICAL CARE IN SAHEL THIS SUMMER<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HOSPITALS-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Safa Medi Hub: <\/strong>The North Coast outpost of the Safa Hospital with a seven-bed ICU, a four-bed ER, Alfa Lab and Alfa Scan offering a full range of services including x-ray, ultrasound, CT, and open MRI.<\/p>\n<ul>\n<li><strong>Where to find it: <\/strong>Across from Seashell Compound, Sidi Abdel Rahman. Open 24\/7. <\/li>\n<li><strong>Phone:<\/strong> 010 1999 9571<\/li>\n<\/ul>\n<ul>\n<li><strong>El Safa ambulance services: <\/strong>Eight fully-equipped and fully-staffed ambulances and seven first-responder cars.<\/li>\n<li><strong>Phone:<\/strong>16181<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- El Alamein Hospital: <\/strong>Fully-equipped hospital with services including an ER, ICU, ORs, kidney dialysis machines, pediatric ICU, cath lab, CT and MRI.<\/p>\n<ul>\n<li><strong>Where to find it: <\/strong>Alexandria-Marsa Matrouh Road, El Alamein City.<\/li>\n<li><strong>Phone:<\/strong>046 4100 212. For home visits, send a WhatsApp message to 010 2383 0872 or 015 5942 2955<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CLINICS-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- <\/strong><strong><a target=\"_blank\" href=\"https:\/\/oasisclinics.com\/\" style=\"\" rel=\"noopener\">Oasis Clinics<\/a><\/strong><strong>: <\/strong>For elective outpatient services, urgent care, and first-aid procedures, Oasis clinics has highly experienced consultants covering multiple specialties as well as support services including home visits, physiotherapy, labs, radiology, ultrasound, dental services, and optometry.<\/p>\n<ul>\n<li><strong>Where to find them: <\/strong>Diplo, Sidi Abdel Rahman. Open 24\/7. <\/li>\n<li><strong>Phone:<\/strong>0100 4000 776<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- <\/strong><strong><a target=\"_blank\" href=\"https:\/\/prime-clinics.com\/\" style=\"\" rel=\"noopener\">Prime Clinics<\/a><\/strong><strong>:<\/strong> Offering outpatient services in multiple specialties as well as lab services. Open from 11am to 11pm. <\/p>\n<ul>\n<li><strong>Where to find them: <\/strong>Telal <\/li>\n<li><strong>Phone:<\/strong>010 0099 8282<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/khaled.elhoshy.3\/?hl=en\" style=\"\" rel=\"noopener\">Dr. Khaled El Hoshy<\/a><\/strong><strong> Dermatology and Cosmetic Clinic:<\/strong> Offering dermatology consultations and treatments, including treatments for burns and sutures as well as cosmetic procedures.<\/p>\n<ul>\n<li><strong>Where to find them: <\/strong>El-Corte Hacienda White and at Oasis Clinics<\/li>\n<li>Phone: 012 2170 4000<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DIAGNOSTIC LABS<\/strong><strong>-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- <\/strong><strong><a target=\"_blank\" href=\"https:\/\/alfalaboratory.com\/branches\/\" style=\"\" rel=\"noopener\">Alfa Labs<\/a><\/strong><strong> and Alfa Scan<\/strong><\/p>\n<ul>\n<li><strong>Where to find them:<\/strong> Multiple locations across Sahel including Marina 4, Diplo, Marassi, Seashell, Hacienda White, Ghazala, Swan Lake and Almaza. <\/li>\n<li><strong>Phone:<\/strong> For radiology services: 16171 | For lab work and home visits: 16191<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- <\/strong><strong><a target=\"_blank\" href=\"https:\/\/almokhtabar.com\/ar\/\" style=\"\" rel=\"noopener\">El Mokhtabar Labs<\/a><\/strong><\/p>\n<ul>\n<li><strong>Where to find them: <\/strong>Hacienda White, Kilometre 137 of the Alexandria-Matrouh Road<\/li>\n<li><strong>Phone:<\/strong>19014<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/healthcare\/\">healthcare<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/infrastructure\/\">infrastructure<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-evolution-of-healthcare-services-in-sahel\/\">The evolution of healthcare services in Sahel<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677373\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677373\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM MARAKEZ<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/\">\r\n                            Wellness by the sea                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Wellness by the sea&url=https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/&title=Wellness by the sea\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Wellness+by+the+sea+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F07%2F15%2Fwellness-by-the-sea%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/893.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"677374\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/wellness-by-the-sea\/893-jpg-9\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/893.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"893.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/893.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/893.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677373\" class=\"content-area-description single-story post-677373 post type-post status-publish format-standard has-post-thumbnail hentry category-a-message-from-marakez tag-a-message-from-marakez tag-enterprise-specialedition tag-marakez wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.3c8389fc-2a5d-4762-bcac-fba75bb2e9f5.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.1500000000000001;orphans:2;widows:2;text-align:left\"><strong>Welcome to Ramla <\/strong>\u2014 the exclusive beachside sanctuary where life thrives in every moment. Developed by Marakez, Ramla is more than just a destination \u2014 it\u2019s a way of life. With 1.4 kilometers of pristine white-sand beach, this vibrant coastal community is built around wellness, connection, and inspired living.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.1500000000000001;orphans:2;widows:2;text-align:left\"><strong>At the heart of Ramla lies the 10-acre Ramla Sports Campus<\/strong> \u2014 a dynamic hub designed for all ages and activity levels. Whether you\u2019re playing on the football pitches, mastering your swing on the padel or tennis courts, shooting hoops on the basketball court, or enjoying our multi-purpose courts, fitness studios, dedicated kids\u2019 areas or the semi-Olympic pool, Ramla empowers every member of the family to stay active, healthy, and energized.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/a-message-from-marakez\/\">A MESSAGE FROM MARAKEZ<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marakez\/\">Marakez<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677375\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677375\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Food<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/how-the-north-coasts-fb-businesses-keep-it-hot-and-fresh\/\">\r\n                            How the North Coast\u2019s F&amp;B businesses keep it hot and fresh                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/how-the-north-coasts-fb-businesses-keep-it-hot-and-fresh\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Today, the word Sahel elicits thoughts of azure beaches, unparalleled nightlife experiences \u2026 and culinary perfection. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The summer-long \u201cSahel season\u201d sees <\/strong><strong>mns<\/strong><strong> of tourists, most of them Egyptian, with an <\/strong><strong>increasing number of regional and international visitors.<\/strong> Demand is sky high, but it\u2019s not a year-round destination just yet. How do Sahel\u2019s F&amp;B players keep up, what is standing in their way, and what\u2019s missing?<\/p>\n<p class=\"tag-border-left\">HOT &amp; FRESH FOR THE SUMMER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>More tourists, bigger appetites. <\/strong>As the North Coast continues to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/de8abf46-947e-4b32-9b9d-2c765c1d0e07\/what-are-we-talking-about-when-we-talk-about-sahel%3F\" style=\"\" rel=\"noopener\">grow rapidly<\/a> and multi-bn USD developments rise, demand for F&amp;B services is growing as more people spend longer vacations on the Mediterranean. Ras Al Hekma alone has its eyes set on <a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/4206ff53-baaf-4859-b2b2-baa0f3c01f4a\/a-coast-under-the-influence\" style=\"\" rel=\"noopener\">8<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/4206ff53-baaf-4859-b2b2-baa0f3c01f4a\/a-coast-under-the-influence\" style=\"\" rel=\"noopener\">mn tourists<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/4206ff53-baaf-4859-b2b2-baa0f3c01f4a\/a-coast-under-the-influence\" style=\"\" rel=\"noopener\"><\/a> annually upon completion. That\u2019s going to make Sahel an opportunity for both established and rising F&amp;B players. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The proof is in the pudding. <\/strong>Some of Cairo\u2019s most famous hot spots either started their journey in Sahel, or found their big break there. The earliest days of <strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/graciaseg\/?hl=en\" style=\"\" rel=\"noopener\">TBS<\/a><\/strong> were on the shores of the Mediterranean. <strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/pao.egy\/?hl=en\" style=\"\" rel=\"noopener\">P\u00e0o<\/a><\/strong> was a modest truck parked at The Drive by the Waterway before making the trip up north in the summer of 2023 \u2014 a move which would eventually see the boba hotspot take over the coast. Further proof? One look at Hacienda-born and now-viral burger chain <strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/thebrgrtruck\/?hl=en\" style=\"\" rel=\"noopener\">BRGR<\/a><\/strong> should suffice, and Brown Nose Coffee (arguably the best cup of joe on the coast) got its start up here.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Big names get bigger. <\/strong>Kiki\u2019s, The Lemon Tree &amp; Co, The Smokery, Sachi, and let us not forget the classic Sahel nightspot of yesteryear that started it all \u2014 the iconic <strong>Andrea<\/strong> \u2014 have only grown bigger season by season. But growing a food and beverage business in Sahel isn\u2019t an easy proposition.<\/p>\n<p class=\"tag-border-left\">MOVING PARTS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When it comes to operations there\u2019s no easy way to do it. <\/strong>You\u2019ll either go the food truck route \u2014 the model with relatively lower risk \u2014 or you break the bank for a dine-in location. In both cases, you\u2019re going to face challenges. Both capital and aspirations come into play here. Nascent brands will likely opt for food trucks, because \u201cthey cost the least,\u201d says food consultant, architect, and chef <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/archi_chefnesma?igsh=MWVncDM1Mm12eDhhbA%3D%3D\" style=\"\" rel=\"noopener\">Nesma Mohamed<\/a>, a Sahel veteran who has brought to life coastal brands including burger hotspot <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/101b___\/\" style=\"\" rel=\"noopener\">101B<\/a>. This year, she\u2019s bringing RVRS to life.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Things can get ugly pretty quickly: \u201c<\/strong>When you start off in Cairo, you essentially have a back-up. In our case, we had to do everything in Sahel,\u201d Mohamed tells us. Over three summers, she has had to jury-rig her own central kitchen and train a staff to work around equipment failures promoted by a still-unstable electricity grid. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Finding the right staff \u2014 and housing for said staff \u2014 is also a hurdle<\/strong>, and a costly one at that, Mohamed tells us. Salaries and accommodation for staff come at a hefty price tag, and transportation as well. Is it all worth it? <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cThere\u2019s a sort of spiral of silence around Sahel, and I want to break that,\u201d <\/strong>says <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/peri.fooding\/?hl=en\" style=\"\" rel=\"noopener\">Perihan<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/peri.fooding\/?hl=en\" style=\"\" rel=\"noopener\">Saleh<\/a>, chef at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/graciaseg\/?hl=en\" style=\"\" rel=\"noopener\">Gracias<\/a>. Saleh notes that there\u2019s a pressure to hide losses from the masses \u2014 and they are substantial, she says. Saleh shared Mohamed\u2019s qualms about staffing and rent, but she\u2019s also concerned about a thinning out of her target market. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The sprawl of Sahel is a double-edged sword, Saleh says: <\/strong>Until around 2022, Sahel's prime F&amp;B zone was a concentrated 40-kilometer stretch, roughly from Hacienda to Ghazala, she says. This meant that despite operational costs being significantly higher, the high concentration of visitors and fewer competitors made it a worthwhile investment. The outward expansion of Sahel has diluted her target market at the same time as more competition has driven up rentals costs. Transportation expenses, meanwhile, have crept up as fuel subsidies have been lifted and distances get longer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When Saleh did call Sahel home, she operated through her own central kitchen<\/strong>. That came with its own set of problems \u2014 problems that Mohamed now faces. \u201cThere\u2019s no provider\" for a central kitchen in Sahel, she notes. Food transport is a challenge (refrigerated trucks are difficult to come by) and the costs of transportation add up quickly. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Then there\u2019s rent: A massive contributor to the costs of any F&amp;B outlet<\/strong>, where operators need to navigate unreasonable landlords and the pressure to stay on the coastal side of the highway. Rents are cheaper on the desert side, but electricity is even more unreliable there, contributing to a higher volume of equipment failures. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Even big players find it challenging. <\/strong>\u201cWe face a lot of challenges in terms of staffing and recruiting. The problem is that everything changes year to year, and you find yourself having to revisit your infrastructure,\u201d Lina Gaballa, brand manager at <a target=\"_blank\" href=\"https:\/\/tltconcepts.com\/\" style=\"\" rel=\"noopener\">TLT Concepts<\/a>, tells us. TLT operates brands including The Lemon Tree, Rituals of Zoya, Gouna\u2019s Villa Coconut, and a line of hotels.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Who pays the price for these hiccups? The customer. <\/strong>\u201cBefore jumping into the Sahel F&amp;B scene, I always thought everything was <a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\/news\/story\/08d1c502-febe-4399-ac10-35cc78abd621\/is-sahel-really-overpriced%3F\" style=\"\" rel=\"noopener\">overpriced<\/a>. I soon realized it was justified,\u201d Mohamed tells us. \u201cIt\u2019s how you end up with an EGP 600 burger,\u201d Saleh adds. Even then, you don\u2019t know if you\u2019ll even break even. If you\u2019re keeping up with the subtle changes, however, you might have better luck. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Bottom line: <\/strong>While Sahel may not be the place where F&amp;B brands initially make the most money, it\u2019s a launchpad \u2014 a place in which to make a name for themselves and then expand to the capital city and beyond. After all: They have a captive audience with the country\u2019s highest purchasing power who are largely in vacation mode for two months and willing to splurge a little. <\/p>\n<p class=\"tag-border-left\">HOW THE F&amp;B MARKET IS CHANGING UP NORTH-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The North Coast is transitioning beyond its role as a seasonal, casual dining hub.<\/strong> A lot factors into this push, including a rise in demand for elevated culinary offerings, the inflow of Arab tourists, and a growing emphasis by developers on representing brands that go beyond just food \u2014 witness SODIC\u2019s plans to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e53623b5-cdad-4f3f-8268-59ff3f5218fb\/sodic-to-invest-over-egp-10-bn-in-hospitality,-expand-with-marriott-and-nobu-hotels\" style=\"\" rel=\"noopener\">launch<\/a> a Marriott Tribute Portfolio hotel as well as a hotel and residences under the Nobu brand, both in Ras Al Hekma. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cWe\u2019ve seen a huge influx of regional tourists. The industry and the market have changed dramatically in the last couple of years,\u201d<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/thesmokerybeach\/?hl=en\" style=\"\" rel=\"noopener\">The Smokery<\/a> Group Chief Marketing Officer Alexandra Henein tells us. \u201cWe always thought the North Coast was a very local, Egyptian thing, but now in June, most of our clients are actually foreigners. You have a lot of people that come from the GCC countries,\u201d she adds. Those visitors, she notes, need no introduction to San Carlo, the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/sancarlo.eg\/?hl=en\" style=\"\" rel=\"noopener\">international franchise<\/a> Smokery has brought to Sahel. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cLast year, an influx in tourists [from the Gulf] led to us stay open for longer.<\/strong> We see this happening this year as well,\u201d TLT Concepts\u2019 Gaballa says. Gulf visitors are also influencing what\u2019s on the menu, she says: \u201cAt <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/theoriginsbytlt\/?hl=en\" style=\"\" rel=\"noopener\">The Origins of Le Sidi<\/a>, we introduced more [Egyptian] breakfast for the GCC community.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s no longer enough to serve good food.<\/strong> It\u2019s about experiences, too, Henein notes: \u201cYou have huge acts and International DJs coming to Sahel this summer. So I really think we\u2019ve seen a big evolution in entertainment and in cuisine.\u201d To make it big in Sahel, you need to bring the big names in. And it\u2019s not just about nightlife anymore. \u201cPeople are leaning more and more towards morning events. We\u2019ve seen that shift in behavior,\u201d Gaballa explains. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Developers<\/strong><strong> know this, and they\u2019re actively on the hunt for high-end F&amp;B experiences to <\/strong><strong>integrate into their projects<\/strong>. Misr Italia Properties, for example, is <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/reel\/1053549872870752\" style=\"\" rel=\"noopener\">introducing Eatery<\/a> \u2014 an already-established and beloved brand \u2014 to Solare Beach Ras Al Hekma this season. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Misr Italia is playing to an ongoing shift in consumer behavior and the gravitational pull <\/strong><strong>towards familiar names.<\/strong> \u201cWe're seeing everything from young families looking for quality time and meaningful experiences by the sea to trend-savvy urbanites seeking well-curated dining and entertainment options,\u201d a company exec told us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Competition is making it harder to stand out: <\/strong>\"Everyone who opened until 2022 made it big \u2014 after that the competition got too fierce. To make it big [now], you have to offer something cool,\u201d Saleh says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DLxk90WNk6I\/?hl=en\" style=\"\" rel=\"noopener\">Ramla by Marakez<\/a><\/strong><strong>, for example, a slightly different approach has been taken when it <\/strong><strong>comes to <\/strong><strong>high-end F&amp;B experiences. <\/strong>Instead of going after international brands, they are putting together a curated local lineup of Egyptian cultural icons like Azza Fahmy and Mounir Neamatalla to develop concepts for a <strong>Azza Fahmy Beach Clubhouse<\/strong> and an ecolodge based on Neamatalla\u2019s philosophy for the famous Siwa landmark <strong>Adr\u00e8re Amellal<\/strong> set to open in 2028. This summer they are also partnering with When We Eat to bring in international, award-winning chefs for a series of fine dining experiences on the beach. <\/p>\n<p class=\"tag-border-left\">A YEAR LONG AFFAIR?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One thing that would make operating in Sahel easier? For it to become a year-round <\/strong><strong>destination<\/strong>, says TLT Concepts\u2019 Chef Mirette Aly believes. Aly notes that operating all year long would give F&amp;B outlets the opportunity to spread costs out. It would also see more connective tissue built between the various players in the industry. \u201cWe do see this [eventually] happening with the amount of investments and all the infrastructure being built around Alamein and the coastline in general,\u201d Gaballa says. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\"I don't think [a year-long presence in Sahel] is possible. Maybe in the future,\u201d <\/strong>Henein says. \u201cFor the time being, I do not think it\u2019s possible due to culture, weather conditions, infrastructure and not enough international tourism yet.\u201d she adds. May, September, and October are slow months for food businesses. Don\u2019t even think about the winter months.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What if \u2014 like El Gouna \u2014 Sahel had its year-round community? <\/strong>What changes would have to be made to support F&amp;B businesses across the coast? Proper infrastructure, including better roads, specialized logistics providers (think: refrigerated transportation), and a stable electricity grid. We\u2019d also need to see cloud kitchen providers, which in turn, would go along way to relieving operational pressure. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/entrepreneurship\/\">entrepreneurship<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food-and-beverage\/\">food and beverage<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hospitality\/\">hospitality<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/infrastructure\/\">infrastructure<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/north-coast\/\">north coast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677377\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677377\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM TAQA ARABIA<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/pioneering-sustainable-efficient-water-desalination-in-egypt\/\">\r\n                            Pioneering sustainable, efficient water desalination in Egypt                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/pioneering-sustainable-efficient-water-desalination-in-egypt\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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At the forefront of addressing this critical challenge in Egypt and across the region stands <strong>TAQA Water<\/strong>, the dedicated water arm of TAQA Arabia.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">TAQA Water's diverse, tailor-made solutions currently involve developing and operating <strong>desalination and water treatment stations<\/strong> serving a wide range of clients, including residential, tourism, industrial, and agricultural sectors. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">From Palm Hills in New Cairo, to Rixos Sharm El Sheikh, Somabay, and Makadi Heights in the Red Sea, to La Vista and SODIC in Sahel among other touristic and real estate clients, TAQA Water provides more than <strong>170k clients<\/strong> with their daily freshwater needs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">TAQA Water utilizes the most advanced, state-of-the-art energy-efficient desalination technologies, consuming <strong>50% less energy.<\/strong> This not only offers significant cost savings for clients but also contributes to a more sustainable environment. Taking innovation a step further, TAQA Water developed <strong>Egypt's first and largest solar-powered desalination plant<\/strong> in Somabay. This pioneering facility uses solar energy to produce fresh water, thereby reducing reliance on conventional energy sources and minimizing carbon footprint.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">The company is also a pioneer when it comes to providing sustainable water solutions for golf courses in Egypt, making them the first truly \u201cgreen\u201d golf courses in the region. TAQA Water sets a new benchmark for environmentally responsible development in the leisure and tourism sector, paving the way for a more water-secure future.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With TAQA Arabia's proven expertise and a strong focus on cutting-edge desalination technologies, TAQA Water is your reliable partner for complete, tailored, and smart water treatment and desalination solutions.<\/strong><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/a-message-from-taqa-arabia\/\">A MESSAGE FROM TAQA ARABIA<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/taqa-arabia\/\">TAQA Arabia<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677379\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677379\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">8<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/where-to-get-in-a-workout-when-youre-in-sahel\/\">\r\n                            Where to get in a workout when you\u2019re in Sahel                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/where-to-get-in-a-workout-when-youre-in-sahel\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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To make it just a bit easier, we have thoughts on how and where to get in a workout while you\u2019re on vacation.<\/p>\n<p class=\"tag-border-left\">GENERAL FITNESS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- BeFit 360: <\/strong>A fully integrated fitness center offering a range of wellness services, from high-end gym equipment to group training classes, personal training, and a community where you can both workout and meet new friends. Physiotherapy and preventative health services are also available at the complex. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>BeFit launched their own points system, with one point equivalent to EGP 250. On the BeFit 360 app, you can charge your points balance through bank transfer and check prices for different classes and packages.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong> You can find <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/befit.360\/?hl=en\" style=\"\" rel=\"noopener\">BeFit 360<\/a> at Swan Lake North Coast and in Marassi next to Gate 2, open from 8am to 12am. You can purchase a membership or book one-time class sessions through the <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/us\/app\/befit-360\/id1440589212\" style=\"\" rel=\"noopener\">BeFit 360<\/a> app. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- F45 Training:<\/strong> If you\u2019re into functional training \u2014 combining high intensity movement with cardio \u2014 little beats a group HIIT session with a view at global fitness studio <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/f45_training_egypt\/\" style=\"\" rel=\"noopener\">F45<\/a> \u2019s local franchise in the North Coast. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>Drop-in sessions start at EGP 700 in their North Coast branch, while session packages typically range between EGP 3.2k to EGP 13.5k \u2014 depending on the number of sessions. Membership packages are also available, giving you access to all their branches across Egypt. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong> Drop-in sessions take place everyday at 10 am and 11 am at Almaza Bay. You can check the schedule on <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/f45_training_egypt\/\" style=\"\" rel=\"noopener\">Instagram<\/a>, and book your spot through the F45 Training Glofox <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/us\/app\/f45-training-glofox\/id1309891835\" style=\"\" rel=\"noopener\">app<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- LA7 Gym: <\/strong>Whether you prefer to train outdoors or indoors, premium fitness club <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/la7gym\/\" style=\"\" rel=\"noopener\">LA7<\/a> has you covered, along with their strength and conditioning, HIIT, yoga and yoga classes as well as personal training services. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>Walk-in sessions range between EGP 700-900, depending on the branch and whether you\u2019re an LA7 member. Memberships stand between EGP 3.2k-15.5k \u2014 also dependent on branch and duration. Private training sessions are available in their North Coast branches, starting at EGP 1.3k per session. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>You can find LA7 at the G Hotel in Seashell and at Playa Resort. You can reach out to LA7 through <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/la7gym\/?hl=en\" style=\"\" rel=\"noopener\">Instagram<\/a> to learn more about their membership details. Schedules are also available on their Instagram. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- Aquafit: <\/strong>The Cairo-born fitness club has put a twist on high-intensity summer waterboard and other seaside workouts that challenge balance, strength, and endurance all at once.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>Drop-in sessions start at EGP 550, while packages range between EGP 2.2k- 7.5 \u2014 depending on the number of sessions. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT<\/strong>: You can find Aquafit in Telal, Hacienda White, Swan Lake, Address Resort Hotel in Marassi, Fouka Bay, Lavista Bay and Lavista Cascada. You can check schedules and book sessions on the <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/eg\/app\/aquafit\/id1581287942\" style=\"\" rel=\"noopener\">Aquafit App<\/a>. <\/p>\n<p class=\"tag-border-left\">SPINNING- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- PowerRide Sports: <\/strong>Specializing in stationary cycling and triathlon prep programs, PowerRide is the OG spinning studio in Egypt, offering structured spin sessions, HIIT workshops, and competitive indoor cycling leagues \u2014 alongside strength, yoga, and core classes. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>A walk-in session at Power Ride will set you back EGP 550, while packages start from five sessions for EGP 2.5k up to 24 sessions for EGP 9.6k. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT<\/strong>: PowerRide offers daily spinning classes at 10 am and 11am in Diplo 3 and Sidi Heneish. You can book your spot through direct messages on their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/powerridesports\/\" style=\"\" rel=\"noopener\">Instagram<\/a> or by <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/is\/app\/power-ride-sports\/id6475224871\" style=\"\" rel=\"noopener\">downloading their app from the AppStore<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Fitness clubs: <\/strong>Several fitness clubs provide instructed spinning classes in their schedules, usually under their cardio offerings, alongside strength and conditioning classes. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>Prices for spinning classes inside fitness clubs depend on whether you are already a member, or just joining for a walk-in session. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong> You can find spinning classes in fitness clubs such as <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/hitegypt\/\" style=\"\" rel=\"noopener\">Hit<\/a>, in Telal North, La Vista Bay, and Fouka Bay. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/staminasportsfitness\/\" style=\"\" rel=\"noopener\">Stamina<\/a> also offers power ride spinning classes in their Diplo 3 branch. More details can be found on their Instagram accounts.<\/p>\n<p class=\"tag-border-left\">YOGA AND PILATES- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Ramla Studio: <\/strong>Offering yoga, aerial arts, pilates, flexibility and pole classes, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ramlastudio.eg\/\" style=\"\" rel=\"noopener\">Ramla<\/a> has brought their flexibility and mobility services to the sandy beaches. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>All prices are available on the Ramla <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/us\/app\/ramla-studio\/id6450225755\" style=\"\" rel=\"noopener\">app<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong>You can find Ramla in Beit El Bahr, El Abd Resort in Sidi Heinesh. You can check their schedules and book sessions through the Ramla Studio app. A quick note \u2014 the studio offers its services exclusively to ladies. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Hit: <\/strong>Alongside its strength training classes and boxing classes, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/hitegypt\/\" style=\"\" rel=\"noopener\">Hit<\/a> offers pilates and yoga classes in their Sahel branches.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>Drop-in sessions start at EGP 500, while session packages range between EGP 2.3k-55k, depending on the number of sessions, up to 200. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong>Hit offers a pilates class and yoga class at their La Vista Bay branch.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>NOTE: <\/strong>Although operating in Telal and Fouka Bay as well, the pilates and yoga classes are not currently available there according to the schedule. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Aquafit: <\/strong>Among their a wide variety of classes, Aquafit offer their Aquapilates classes \u2014 a low impact exercise combining pilates principles with water resistance and support. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>You can join the Aquapilates class in a walk-in session, which stands at EGP 550 at Aquafit, or join as part of a broader subscription package, which ranges between EGP 2.2k- 7.5.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong>You can find Aquafit in Telal, Hacienda White, Swan Lake, Address Resort Hotel in Marassi, Fouka Bay, Lavista Bay and Lavista Cascada. You can check schedules and book sessions on the <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/eg\/app\/aquafit\/id1581287942\" style=\"\" rel=\"noopener\">Aquafit App<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">PADEL-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Smash Padel Academy: <\/strong>If you\u2019re looking into enhancing your padel competitive skills while you\u2019re on a vacation, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/smash_padel_academy\/\" style=\"\" rel=\"noopener\">Smash Padel Academy<\/a> provides instructed padel training with professional coaches. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>Private sessions range between EGP 1.3 for one session to EGP 14.4k for 16 sessions, while group sessions start from EGP 2.4k for 4 sessions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong>You can find Smash Padel Academy in the Befit 360 complex in Marassi. You can register for padel training sessions through this <a target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeFD6F6uuEzeHFSOpo89OrDXeD54d-rmDTPHcipiIUjx94QEg\/viewform?fbclid=PAZXh0bgNhZW0CMTEAAaeW99_FQSrKwMPdbH9cWtEOyzz84obKpOZa4dMjqPxJWQ8UPexagZXHjFj-Vw_aem_NjK9cRjZgqdXANi3Iokbfw\" style=\"\" rel=\"noopener\">form<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>NOTE: <\/strong>Only coached sessions are available at the academy, padel court rentals are not available. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Padel Dose: <\/strong>Cairo-based Padel Dose provides top-tier Black-S padel courts in the North Coast to rent out with friends and family for a heated padel session. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>The half-hour slot in their North Coast branch starts at EGP 350. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong>You can book padel sessions at Padel Dose in Amwaj North coast through their <a target=\"_blank\" href=\"https:\/\/www.padeldose.com\/?fbclid=PAZXh0bgNhZW0CMTEAAadaLPPUiVmCbcq_ma6t7H_nlBa54zr-oQ_ch6tRlD9AM_4I6lNZYTaJCrO6dw_aem_Q5U56GVTgpkegGR0nN5Gtw\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Pro Padel One Eleven North Coast: <\/strong>Originally a Cairo-based padel courts provider, Pro Padel now offers court rentals in their Sahel Branch. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>Pricing information is available on their <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/uy\/app\/pro-padel\/id6468394007\" style=\"\" rel=\"noopener\">app<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong>You can book padel courts at Pro Padel in One Eleven in Alamein City in the North Coast. Booking slots are available through their app.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\"> TENNIS COURTS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Many private residential compounds along the North Coast have dedicated sports zones for their residents and guests, including tennis courts. They are usually not managed under a certain academy or brand and come as an additional facility within the compound. Tennis courts are usually easier to access if they are in a hotel, as they allow access to outside visitors. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PRICE RANGE: <\/strong>There are no set prices available, and it\u2019s recommended that you call the resort of your choice to confirm availability and inquire about prices prior to paying them a visit. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT:<\/strong>Tennis courts are available in hotels and resorts such as Rixos Alamein, Golden Ocean Marina Hotel in Marassi and Porto Marina Resort & Spa in Al Alamein.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/north-coast\/\">north coast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677381 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"677381\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/677381\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-677381\" class=\"content-area-description single-story post-677381 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.instagram.com\/marakezegypt\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/892.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"677382\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"677382\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">9<\/div>\r\n\r\n                    <p class=\"f-graphik\">SAHEL NIGHTS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/what-sahel-nightlife-has-to-offer-this-summer\/\">\r\n                            What Sahel nightlife has to offer this summer                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/what-sahel-nightlife-has-to-offer-this-summer\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The artists are part of an insanely long <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DK_9ugOKK6r\/?hl=en\" style=\"\" rel=\"noopener\">summer line-up<\/a> Kiki\u2019s Beach is set to host this season \u2014 one to keep an eye out for on their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/kikis.beach\/?hl=en\" style=\"\" rel=\"noopener\">Instagram<\/a> account. You can grab your tickets through <a target=\"_blank\" href=\"https:\/\/kikisexperience.com\/event\/108\/THU+17.07+%7C+HS82+%7C+KIKI%27S+WHITE\" style=\"\" rel=\"noopener\">Kiki Experience<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On Friday, 18 July, Ras El Hekma\u2019s ESC\u0100 Beach Club will be the place to be up North. <\/strong>Crossing the Mediterranean, Milan-hailing DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/stephanjolk\/?hl=en\" style=\"\" rel=\"noopener\">Stephan Jolk<\/a> will be bringing the groove to Sahel. Joining him will be French DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/apache_ofc\/?hl=en\" style=\"\" rel=\"noopener\">Adrien Apache<\/a>, Egyptian DJs <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ziadmousa\/?hl=en\" style=\"\" rel=\"noopener\">Ziad Moussa<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/thatgirlsherryk\/?hl=en\" style=\"\" rel=\"noopener\">ThatGirlSherryK<\/a>. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6904\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cardio by the shore? Sign us up. <\/strong>On Friday, 18 July, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ramlabymarakez\/\" style=\"\" rel=\"noopener\">Ramla<\/a> by Marakez will host Egypt\u2019s adrenaline-packed spinning marathon <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DKrin7ntYkH\/\" style=\"\" rel=\"noopener\">Party on Wheels<\/a>. The event, which is making its long-awaited Sahel debut after years of spinning in El Gouna, will hit Sahel\u2019s shores for a five-hour ride. So if you couldn\u2019t quite get that beach body ready by summer, all is not lost \u2014 and with Party on Wheels, fitness comes with a side of DJ beats\u2026 and much more. To sign up, reach out to <a target=\"_blank\" href=\"mailto:info@beachmonkeyz.com\" style=\"\" rel=\"noopener\">info@beachmonkeyz.com<\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ruby and Ahmed <\/strong><strong>Saad to steal<\/strong><strong> the show back to back at Layali Marassi. <\/strong>On Saturday, 19 July, from the iconic helipad at the Address Beach Resort, the two megastars will be setting the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DLXSzETo-S4\/?img_index=6\" style=\"\" rel=\"noopener\">night<\/a> on fire. You can get your tickets from <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6914#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This summer, New Alamein city will be playing host to two landmark art events. <\/strong><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid033gyNUmtXgiaFkwYysMb1DWpAf27XeAdp1xhr3M1axVovKqfaHb3w8AyzMYp6YyxDl\" style=\"\" rel=\"noopener\">Announced<\/a> by the Egyptian Prime Ministry, the second edition of contemporary exhibitionArt Space will kick off on Saturday, 19 July and wrap up Tuesday, 30 September, as Sahel season comes to a close. Throughout its duration, the exhibition will feature a slew of visual art installations, interactive workshops, and multidisciplinary exhibitions, including the Egypt Sculpture Symposium, which takes place from Wednesday, 6 August till Saturday, 30 August, hosting 30 of the world\u2019s most renowned sculptors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Number One is heading up north. <\/strong>Mark your calendars for Friday, 25 July, because Egyptian singer and rapper <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mr1\/?hl=en\" style=\"\" rel=\"noopener\">Mohamed Ramadan<\/a> will be bringing the beat to the North Coast\u2019s Porto Golf Marina. Ready to join the \u201cMafia\u201d? You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7031\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ready to swim your way to glory?<\/strong> North Coast\u2019s Ghazala Bay is hosting an open water sports festival on Saturday, 26 July, complete with open water swimming and a slew of family-friendly water activities. You can secure your spot through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Ghazalabay-openwaterfestival\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Pop-star Nancy Ajra<\/strong><strong>m and <\/strong><strong>shaa\u2019bi<\/strong><strong> legend Hakim will light up the stage<\/strong> at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DLXSzETo-S4\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">Layali Marassi<\/a> on Saturday, 26 July. The two megastars will be at the Address Beach Resort for a night of nostalgic hits and performances bringing together generations of music lovers by the beach. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6915#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">AUGUST<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A Sahel nig<\/strong><strong>ht with El Hadaba. <\/strong>Join Egyptian megastar Amr Diab for a night of summer hits and timeless classics at U Arenas in Al Alamein on Friday 1 August, as part of the New Alamein Festival. You can grab your tickets through <a target=\"_blank\" href=\"https:\/\/www.tazkarti.com\/#\/e\/1402\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Martinez Brothers will be giving the North Coast\u2019s Sol Beach a taste of what New <\/strong><strong>York City\u2019s nightlife scene has to offer on Friday, 1 August. <\/strong>The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DK9SeWatQRn\/?hl=en\" style=\"\" rel=\"noopener\">DJ duo<\/a> \u2014 and brothers from the same mother \u2014 will be joined by Lebanese DJ and producer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/rolbac_ofc\/?hl=en\" style=\"\" rel=\"noopener\">Rolbac<\/a>, so you know things will be heating up quite fast. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6820\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dream a little dream at Ras El Hekma\u2019s ESC\u0100 Beach Club on Friday, 8 August, as <\/strong><strong>Brooklyn-hailing party series All Day I Dream lands in Sahel. <\/strong>If there\u2019s anything these <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/alldayidream\/?hl=en\" style=\"\" rel=\"noopener\">folks<\/a> know how to do, it\u2019s how to party in broad daylight by the beach. British DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/djleeburridge\/?hl=en\" style=\"\" rel=\"noopener\">Lee Burridge<\/a>, German EDM artist <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/nilshoffmannmusic\/?hl=en\" style=\"\" rel=\"noopener\">Nils Hoffman<\/a>, Belgian DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/lostdesertmusic\/?hl=en\" style=\"\" rel=\"noopener\">Lost Desert<\/a>, and Russian producer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/amonitamusic\/?hl=en\" style=\"\" rel=\"noopener\">Amonita<\/a> will be whipping up their signature beats \u2014 so you best believe it\u2019s going to be a wild day. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6919\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get caffeinated and grab your polaroid camera<\/strong>, because on Friday 8 August, &ME \u2014 one fifth of <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/andmeandyou\/?hl=en\" style=\"\" rel=\"noopener\">Keinemusik<\/a> \u2014 will be bringing the beats all through the night until sunrise at North Coast\u2019s Sol Beach. Promising to have you dancing till the sun\u2019s up, the German EDM <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/andmeandyou\/\" style=\"\" rel=\"noopener\">DJ<\/a> and producer will be going solo this time around. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6821\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DJ and <\/strong><strong>producer Peggy Gou hits the Sahel sands once again.<\/strong> The South Korean DJ brings her signature blend of house, techno and Korean fusions to the North Coast for an unforgettable <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DL8Gm2Vs_Tl\/?hl=en\" style=\"\" rel=\"noopener\">night<\/a> under the stars at D-Bay on Thursday, 7 August. You can grab your tickets through <a target=\"_blank\" href=\"https:\/\/venflare.com\/events\/a0e66a33-878f-4554-9064-78902c104b67\" style=\"\" rel=\"noopener\">Ticket Egypt<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ESC\u0100 Beach Club is about to serve up a slice of European summers on Friday, 22 August <\/strong><strong>in Ras El Hekma. <\/strong>Italian DJ duo <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/fideles_music\/?hl=en\" style=\"\" rel=\"noopener\">Fideles<\/a> will be doubling down on energy \u2014 electrifying all those in attendance with their signature techno beats. Joining them is Berlin-based Russian DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/yulianiko\/?hl=en\" style=\"\" rel=\"noopener\">Yulia Niko<\/a> \u2014 and in case that wasn\u2019t enough, Egyptian DJs <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ashmawymusic\/\" style=\"\" rel=\"noopener\">Ashmawy<\/a> and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mohassebmusic\/\" style=\"\" rel=\"noopener\">Mohasseb<\/a> will be playing back to back. You can secure your spot through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6909\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ready for a Bedouin night in Sahel? Well, it\u2019s not exactly what you think it is \u2014 it\u2019s even <\/strong><strong>better. <\/strong>On Friday, 22 August, Brooklyn-hailing self-proclaimed nomadic DJ duos <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/bedouin_official\/?hl=en\" style=\"\" rel=\"noopener\">Bedouin<\/a> will be bringing the sonic sandstorm to North Coast\u2019s D-Bay. Think deep house with Middle Eastern influences\u2026and a lot more. Tickets are available on <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/30b5b2a3-d061-4a7f-8e79-9e2659eadd5b\" style=\"\" rel=\"noopener\">Ticket Egypt.<\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Solomun is ending the Sahel season with one heck of a bang. <\/strong>On Friday, 29 August, the Bosnian-German <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/solomun\/?hl=en\" style=\"\" rel=\"noopener\">DJ<\/a> will be headlining the season\u2019s closing party at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DJZGoNwMGUX\/?hl=en\" style=\"\" rel=\"noopener\">D-Bay<\/a>. A global deep house and techno icon, Solomun is going to make sure Sahel 2025 will be a tough act to follow. You can get your tickets from <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/6e7e8a2e-6496-422b-b186-98e321805188\" style=\"\" rel=\"noopener\">Ticket Egypt<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sahel-nights\/\">SAHEL NIGHTS<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":677363,"template":"","categories":[],"tags":[],"class_list":["post-677362","destination-sahel","type-destination-sahel","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"ab674b1c-74be-464e-9106-ea06c7eef94a","teaser":"Dasha Badrawi on his journey from law to real estate | Sahel as a global destination | How the North Coast\u2019s F&B businesses keep it hot and fresh","photo_url":"https:\/\/ent.news\/2025\/7\/963.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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