{"id":708337,"date":"2026-06-07T00:00:00","date_gmt":"2026-06-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=708337"},"modified":"2026-06-07T12:37:53","modified_gmt":"2026-06-07T12:37:53","slug":"why-going-against-the-grain-pays-off","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/why-going-against-the-grain-pays-off\/","title":{"rendered":"Why going against the grain pays off"},"content":{"rendered":"<section id=\"708339\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708339\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/\">\r\n                            Banque du Caire IPO pushed back to year-end                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Banque du Caire IPO pushed back to year-end&url=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/&title=Banque du Caire IPO pushed back to year-end\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Banque+du+Caire+IPO+pushed+back+to+year-end+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F06%2F07%2Fbanque-du-caire-ipo-pushed-back-to-year-end%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/2410.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"708340\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/banque-du-caire-ipo-pushed-back-to-year-end\/2410-jpg-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/2410.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"2410.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/2410.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/2410.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708339\" class=\"content-area-description single-story post-708339 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-banque-du-caire tag-enterprisepm tag-privatization tag-privatization-watch tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, ladies and gents, and welcome to a fresh new \u2014 and this time around, full \u2014 workweek.<\/strong> To ease you into the week, we\u2019ve got a light issue for you to breeze through. Today, we\u2019re taking a look at a New Cairo-born Japanese concept that went against the grain, watch an alternate history drama that had us hooked from the get-go, list the pre-World Cup friendlies we\u2019re watching tonight, and more. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But first, the news\u2026<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83d\udccd <strong>The Banque du Caire IPO has been pushed back <\/strong><strong>toward <\/strong><strong>year-end instead of late June<\/strong>, Hashem El Sayed, head of the cabinet\u2019s State-Owned Enterprises Unit, tells EnterpriseAM. This comes after the investment banks managing the offering requested a postponement of investor roadshows to September and October. El Sayed attributed the delay to lower volume and trading activity \u2014 particularly regarding Gulf-based offers \u2014 on the stock market during the summer months.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Where things stand:<\/strong> EFG Hermes and CI Capital are set to manage the bank\u2019s offering as part of the <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/18\/egypt-eyes-usd-3-4-bn-by-year-end-in-renewed-post-eid-privatization-push\/\" style=\"\">government privatization program<\/a>, El Sayed said, noting that while the fair value of the share price has been approved, the exact size of the offering remains to be finalized and could range between 30-40% of the company\u2019s shares. El Sayed also confirmed that international and institutional offers to participate in the IPO process continue to come in.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ We\u2019ll have more on this story in tomorrow\u2019s edition of EnterpriseAM. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/362.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">You\u2019ve spent decades building wealth, and the question now isn\u2019t how to make money \u2014 it\u2019s how to make sure it survives you, works across borders, and doesn\u2019t quietly erode while you\u2019re not looking. The rules have changed. Egyptian real estate, once a near-guaranteed store of value, is competing with markets in Greece, Spain, and Dubai. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Whether it\u2019s art as an asset, crowd-funding, or the tax implications quietly stacking up behind that second passport, the toolkit for serious capital deployment has expanded faster than most conventional advice \u2014 or most advisors \u2014 have.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">In Issue 3 of <strong>EnterpriseAM Money Matters<\/strong>, we cover the decisions that matter most when you\u2019re at the stage where capital preservation is just as important as capital growth \u2014 and where getting it wrong is no longer something you can simply recover from.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Coming straight to your inbox \u2014 Wednesday, June 10.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>It\u2019s a relatively quiet afternoon on the news front, with no single story <\/strong><strong>dominating the front pages. <\/strong>The US-Iran ceasefire faced yet another disruption over the weekend following escalations between US and Iranian forces in the region. Late Friday, US forces intercepted four Iranian one-way attack drones heading toward the Strait of Hormuz, before later targeting Iranian coastal surveillance radars. On Saturday, Iran retaliated by launching seven ballistic missiles toward military infrastructure in Kuwait and Bahrain, with six intercepted, according to US Central Command. Tensions extended into Sunday morning, with the US reporting that its forces shot down two Iranian drones headed toward the strait.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/us-attacks-iranian-coastal-sites-after-iran-launches-drones-latest-flare-up-2026-06-06\/\" style=\"\">Reuters<\/a>, <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2026\/06\/07\/world\/live-news\/iran-war-trump-israel-lebanon\" style=\"\">CNN<\/a>, <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cvgzgyjk2weo\" style=\"\">BBC<\/a>, and <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/iran-us-bahrain-kuwait-missiles-drones-df859624fb659cb28cec798200cc85d4\" style=\"\">Associated Press<\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE- <\/strong>Russia, the EU, and Washington watch with bated breath as Armenians head to the polls in a parliamentary vote that could accelerate the country's geopolitical pivot toward Europe, marking a further step away from its long-standing alliance with Russia and potentially reshaping its foreign policy direction for years to come.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The stakes are high for the South Caucasus nation<\/strong>, which has faced mounting economic pressure from Moscow as incumbent Prime Minister Nikol Pashinyan campaigns for re-election on a platform centered on deeper integration with Europe. In the run-up to the vote, Russian President Vladimir Putin has repeatedly warned that closer ties with the EU could carry a steep economic price.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/c3626n1epd5o\" style=\"\">BBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/2026\/jun\/07\/armenia-vote-election-closely-watched-russia-eu\" style=\"\">The Guardian<\/a>, and <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/armenia-russia-parliament-elections-pashinyan-putin-2304d3b606c77108495486c977e49726\" style=\"\">Associated Press<\/a> <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** <\/strong><strong>CATCH UP <\/strong><strong>QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Thndr<\/strong><strong> is repositioning from a stock-trading app to an <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/thndr-is-layering-up-its-stock-trading-platform-and-integrating-wealth-management\/\" style=\"\">integrated wealth management platform<\/a><\/strong>, layering digital gold, fractional real estate, no-commission investment funds, AI-powered planning tools, and a redesigned app onto its existing trading infrastructure;<\/li>\n<li><strong>Egypt\u2019s energy sector is moving across the Mediterranean and beyond<\/strong>, <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/oil-ministry-pushes-for-september-fid-on-3-7-tcf-aphrodite-gas-field\/\" style=\"\">pushing technical agreements<\/a> for the pipeline transporting Cypriot gas to our LNG hubs, accelerating offshore exploration at home, and exporting drilling expertise to Turkey;<\/li>\n<li><strong>EFG Corp-Solutions closed a EGP 5.1 bn corporate bond issuance<\/strong> \u2014 the <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/efg-corp-solutions-closes-record-egp-5-1-bn-corporate-bond-issuance\/\" style=\"\">largest transaction of its kind<\/a> in Egypt\u2019s debt capital market history. The issuance beats the company\u2019s own record of EGP 2.65 bn last year.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORR<\/strong><strong>OW\u2019S WEATHER-<\/strong> Keep a bottle of ice-cold water \u2014 and your AC remote \u2014 handy, because Cairo is in for a particularly warm day. Temperatures are set to peak at 36\u00b0C, with a low of 24\u00b0C. Up north will be cooler, with a high of 29\u00b0C and a low of 21\u00b0C, according to our favorite weather app.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/banque-du-caire\/\">Banque du Caire<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/privatization\/\">Privatization<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/privatization-watch\/\">privatization watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708341 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"708341\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/708341\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708341\" class=\"content-area-description single-story post-708341 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/441.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708342\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708342\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOOD &amp; BEVERAGE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/japanese-restaurant-hara-hachi-bu-sets-itself-apart-by-ditching-the-all-you-can-eat-model\/\">\r\n                            Inside Hara Hachi Bu\u2019s high-risk, high-quality Japanese concept                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/japanese-restaurant-hara-hachi-bu-sets-itself-apart-by-ditching-the-all-you-can-eat-model\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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We\u2019d know, we\u2019ve pretty much <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/?s=sushi\" style=\"\">tried them all<\/a>, with some faring better than others. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That\u2019s exactly the problem one premier Egyptian F&B entrepreneur has been working to fix. <\/strong>Tamer Leithy (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/tamer-leithy-4a828a7a\/\" style=\"\">LinkedIn<\/a>), who brought some of Egypt\u2019s biggest F&B names to life, including Tamara, Mori, Mince, Ted\u2019s, and The Grocer\u2019s, introduced his experimental Japanese restaurant: Hara Hachi Bu. EnterpriseAM sat down with Leithy to ask: Why go against the grain? Why now? Did it pay off?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cI realized a gap in the market for high-quality sushi. I noticed that around 95% of the market is working with frozen ingredients<\/strong>,\u201d Leithy tells EnterpriseAM. \u201cIt\u2019s all about offers, [markdowns], and \u2018all-you-can-eat\u2019 options \u2014 which limits a restaurant\u2019s ability to provide high-quality sushi, which is the whole idea.\u201d For that model to be sustainable, restaurants need to compromise: either hike the prices to cosmic levels or risk quality. \u201cYou can\u2019t have both,\u201d Leithy says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But was it always like this? Not quite. <\/strong>Sushi was first introduced in Egypt in the late \u201880s, courtesy of Japanese expats who brought professional chefs to help popularize their country\u2019s national cuisine, according to <a target=\"_blank\" href=\"https:\/\/english.ahram.org.eg\/NewsContent\/7\/49\/22089\/Life--Style\/Food\/Egypts-sushi-obsession-History-and-health-implicat.aspx\" style=\"\">Al Ahram<\/a>, citing Egyptian sushi chef Ahmed Kamal. In 1995, according to Kamal, a single roll could cost EGP 10 \u2014 quite the number back then. Until that point, sushi was confined to high-end restaurants in upper-class neighborhoods. It has skyrocketed in popularity over the past two decades. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cIt wasn\u2019t always this way \u2014 this shift [toward offers] happened sometime over the last six to seven years, but the market unfortunately shifted<\/strong>,\u201d Leithy tells us. As the top players began their pivot, everyone else followed suit, and everyone just got used to it. \u201cThat form of consuming sushi has become a way of life for Gen Z. As they grew up, they got used to that. So now you have a gap for really good, fresh sushi, where all the ingredients are fresh.\u201d Leithy then notes that all the existing sushi brands have \u2014 more or less \u2014 \u201cthe exact same menu,\u201d saying he wanted to do something entirely different.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/393.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That\u2019s exactly what Leithy did with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/harahachibu.eg\/?hl=en\" style=\"\">Hara Hachi Bu<\/a><\/strong><strong>.<\/strong> A Japanese Confucian proverb that translates to \u201ceat until you are 80 percent full,\u201d the concept \u2014 with its debut location in District 5 \u2014 sought to bring back a (literally) fresh, mindful approach to the Japanese delicacy. Through different recipes, new introductions to the menu, and a strictly fresh approach, Leithy brought back what it truly means to enjoy sushi.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egyptians love a good bargain \u2014 exactly what traditional sushi spots serve up \u2014 but we love good, fresh food even more.<\/strong> \u201cOur entire approach to marketing the restaurant was based on the fact that we were all about freshness, and while the Hara Hachi Bu concept was a part of it, to us it was always about offering something literally fresh.\u201d Leithy\u2019s mission to offer a fine-dining sushi experience in a casual setting paid off. \u201cWe had high expectations, but reactions went even beyond that.\u201d Guest reactions were overwhelmingly positive, Leithy tells us, with patrons \u2014 including us, when we stopped by for an <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/09\/japanese-cuisine-with-a-fresh-concept\/\" style=\"\"><\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/09\/japanese-cuisine-with-a-fresh-concept\/\" style=\"\">unplanned<\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/09\/japanese-cuisine-with-a-fresh-concept\/\" style=\"\">review<\/a> in May of last year \u2014 praising the freshness.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hara Hachi Bu\u2019s strictly fresh approach comes with risks \u2014 especially amid regional tensions.<\/strong> \u201cWe get our salmon flown in by plane multiple times a week \u2014 and most of our ingredients are sourced from abroad as well,\u201d Leithy says. With the ongoing tensions, Hara Hachi Bu found itself in a bit of a pickle: \u201cWhen it came to fish, we found ourselves almost completely out of fresh stock. We didn\u2019t know what to do because we couldn't serve frozen salmon, and if we were going to serve it, we would have had to declare it to the customers.\u201d By some miracle, before having to make that decision, a shipment came through, and business carried on as usual. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With 12 tables over approximately 60 sqm, the District 5 branch functioned as a stepping stone for Leithy<\/strong> \u2014 a way to build the name and reputation. A little over a year later, Leithy took his experimental concept to the west of the capital with a brand-new branch at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DYCtI9TIWgM\/?hl=en\" style=\"\">Hale Town Mall<\/a> in Sixth of October. \u201cMy friends, family, business partners, and I always felt that West Cairo was missing a prime sushi destination \u2014 but I just couldn\u2019t find the right location. The second I did, we opened up.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Looking forward, Leithy has his sights set on expanding the nascent concept.<\/strong> \u201cThe new location is highly accessible to everyone \u2014 between New Giza and Palm Hills, you have over 12k homes, and we see very strong potential there, especially on the delivery front.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The takeaway for up-and-coming F&B entrepreneurs:<\/strong> When a good chunk of the market converges on the same offerings and pricing model, the biggest risk isn\u2019t trying something new, it\u2019s sticking to the old, what everyone else is doing. Hara Hachi Bu\u2019s early success demonstrates that breaking away from the well-trodden path \u2014 while requiring operational discipline \u2014 pays off. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/entrepreneurship\/\">entrepreneurship<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food-beverage\/\">Food &amp; Beverage<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708344 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"708344\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/708344\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708344\" class=\"content-area-description single-story post-708344 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708345\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708345\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/apple-tvs-star-city-offers-a-brilliantly-executed-alternate-history-plot\/\">\r\n                            Alternate history done right in Apple TV\u2019s Star City                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/apple-tvs-star-city-offers-a-brilliantly-executed-alternate-history-plot\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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When Americans first landed on the moon, the space race came to an end on account of dissipating urgency, high costs, and a slew of other factors. In FAM, the showrunners explore a timeline in which America\u2019s loss to the Soviets triggers a colossal investment in space exploration, ultimately changing the world as we know it. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Seven years later and one year prior to the series finale of FAM<\/strong>, the showrunners are turning back time to explore the same story again with <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt32140872\/\" style=\"\">Star City<\/a> \u2026 from the other point of view. Whereas FAM is told through an American perspective, Star City explores the events that led to the Soviet Union\u2019s triumph through a narrative that masterfully showcases the reality of life in twentieth-century Soviet Russia.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Do you need to watch FAM to get into Star City?<\/strong> No, but you definitely should. Despite Star City being essentially fan service for FAM loyalists, you don\u2019t need to watch the parent show to enjoy the spin-off. Star City provides enough context to get you hooked, even with no prior exposure to the franchise.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The plot:<\/strong> The Apple original starts off with a bang. The Soviets have just outshone the Americans, and the political landscape has never been more intense. After landing the first man (and later, the first woman) on the moon, the Russians are working overtime to ensure they maintain their momentum \u2014 even if that means murder, torture, and all that jazz. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Irina Morozova (Agnes O'Casey) is a newbie in the KGB\u2019s surveillance department, tasked with spying on the cosmonauts in the Soviet Union\u2019s space program.<\/strong> Irina\u2019s ambitions lead her to take initiative to rectify an error made by a colleague \u2014 a feat that impresses her superior officer, Colonel Raskova (Anna Maxwell Martin), who sees promise in Irina and pushes her moral boundaries.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The verdict: <\/strong>Star City isn\u2019t a show for the faint-hearted. Expect gruesome scenes, stomach-churning sequences, and one heck of an emotional roller coaster. With only three episodes now live, Star City has already established itself as another great Apple TV original, with stellar, gloomy cinematography, a haunting score, and brilliant performances from both veteran actors \u2014 such as House of the Dragon\u2019s Rhys Ifans \u2014 and new faces who keep up.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> You can stream Star City on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/us\/show\/star-city\/umc.cmc.2l8p785osmtmiyk64bh6tfde1\" style=\"\">Apple TV<\/a> \u2014 episodes drop weekly on Fridays. Watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=V-yAMs307W4\" style=\"\">watch, runtime: 2:01<\/a>).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708347\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708347\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/\">\r\n                            Friendly foes take the field                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=All the pre-World Cup friendlies we\u2019re watching tonight&url=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/&title=All the pre-World Cup friendlies we\u2019re watching tonight\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=All+the+pre-World+Cup+friendlies+we%E2%80%99re+watching+tonight+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F06%2F07%2Fall-the-pre-world-cup-friendlies-were-watching-tonight%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/397.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"708348\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/all-the-pre-world-cup-friendlies-were-watching-tonight\/397-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/397.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"397.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/397.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/397.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708347\" class=\"content-area-description single-story post-708347 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>Fields are abuzz with a slew of friendlies today as <\/strong><strong>pre-tournament warm-ups for the 2026 World Cup \u2014 kicking off on Thursday, 11 June \u2014 continue. <\/strong>At dawn, Egypt and Brazil went head-to-head at Cleveland\u2019s Huntington Bank Field. Unfortunately, victory eluded the Pharaohs, who scored one goal to Brazil\u2019s two. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The friendlies we\u2019re watching today:<\/strong><\/p>\n<ul>\n<li>Denmark vs. Ukraine \u2014 7:30pm, beIN Sports 2;<\/li>\n<li>Croatia vs. Slovenia \u2014 9:45pm, beIN Sports 2;<\/li>\n<li>Morocco vs. Norway \u2014 10pm, Arryadia;<\/li>\n<li>Greece vs. Italy \u201410pm, beIN Sports 4;<\/li>\n<li>Jordan vs. Colombia \u2014 2am, Jordan TV Sport. <\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708349\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between 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stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2rikh5h\" data-v=\"4\" data-block-id=\"2rikh5h\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2rikh5h-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2rikh5h-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            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<span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" 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   <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/anoushka-returns-with-an-orchestral-performance-at-auc-tahrir\/\">\r\n                            Catch Anoushka\u2019s big night at AUC Tahrir                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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      <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Anoushka+returns+with+an+orchestral+performance+at+AUC+Tahrir+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F06%2F07%2Fanoushka-returns-with-an-orchestral-performance-at-auc-tahrir%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/anoushka-returns-with-an-orchestral-performance-at-auc-tahrir\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/404.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"708351\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/anoushka-returns-with-an-orchestral-performance-at-auc-tahrir\/404-jpg-32\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/404.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"404.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/404.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/404.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708350\" class=\"content-area-description single-story post-708350 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-mark-your-calendar tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfa4 <strong>Anoushka is making a long-awaited return to the stage on <\/strong><strong>Friday, 12 June, at AUC Tahrir Square\u2019s Ewart Memorial Hall. <\/strong>The singer-actress is presenting nostalgic melodies, backed by The Syncope Orchestra, led by George Kolta. The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DYEj9rUCG_M\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">performance<\/a> comes as part of AUC Tahrir\u2019s initiative to revive historic Downtown Cairo through music. Doors open at 7:30pm. The dress code is smart casual, and tickets are available through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/anoushka_8329\" style=\"\">Ticketsmarch\u00e9<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708352\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708352\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/what-the-markets-are-doing-on-7-june-2026\/\">\r\n                            What the markets are doing on 7 June 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/what-the-markets-are-doing-on-7-june-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/what-the-markets-are-doing-on-7-june-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/what-the-markets-are-doing-on-7-june-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 7 June 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/what-the-markets-are-doing-on-7-june-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/what-the-markets-are-doing-on-7-june-2026\/&title=What the markets are doing on 7 June 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+7+June+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F06%2F07%2Fwhat-the-markets-are-doing-on-7-june-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/what-the-markets-are-doing-on-7-june-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708352\" class=\"content-area-description single-story post-708352 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 0.9% at today\u2019s close<\/strong> on turnover of EGP 9.2 bn (12.3% above the 90-day average). Regional investors were the sole net sellers. The index is up 24.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Qalaa Holdings (+6.3%), Raya Holding (+2.3%), and Ibnsina Pharma (+1.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Fawry (-4.0%), Orascom Investment Holding (-3.6%), and E-finance (-2.9%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708353\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/07\/708353\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708353\" class=\"content-area-description single-story post-708353 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\ud83d\uddd3\ufe0f<\/span> <span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April - 8 June (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/beyondvangoghegypt.com\/\" style=\"\">Beyond Van Gogh: The Immersive Experience<\/a><\/span><span style=\"font-weight:400;\"> at District 5 by Marakez in New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 June (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/comedy_therapy_8413\" style=\"\">Comedy Therapy<\/a><\/span><span> at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 June (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/buy-step-1.html\" style=\"\">Aziz Maraka<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 June (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/THE-STADIUM_8416\" style=\"\">The Stadium<\/a><\/span><span> at Playa Strip by G developments, North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/anoushka_8329\" style=\"\">Anoushka<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 - 27 June (Saturday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1959\" style=\"\">One Mn In Your Pocket - Real Estate Training<\/a><\/span><span style=\"font-weight:400;\"> at Tolip El Narges, New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 June (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1960\" style=\"\">Nostalgia Soiree with Ghassan Yammine<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Hall, AUC Tahrir Square. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>17 June (Wednesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 June (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Dr-Khaled-Ghattass_8369\" style=\"\">Dr. Khaled Ghatttass<\/a><\/span><span style=\"font-weight:400;\"> at Al Manara Main Hall. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 June (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Globally_Local_The_Stadium_2nd_Show_8361\" style=\"\">Mohamed Helmy\u2019s Globally Local 2nd Show<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 June (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1920\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1964\" style=\"\">Hamaki<\/a><\/span><span> at El Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28-29 June (Sunday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1965\" style=\"\">Omar Khairat<\/a><\/span><span> at the Cairo Opera House, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 April - 30 June (Thursday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Early bird registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 July - 2 November (Wednesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">General registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Ghaiboba-Saleh-El-Nawawy_8419\" style=\"\">Ghaiboba by Saleh El Nawawy<\/a><\/span><span> at Teatro 90. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/marwan-pablo-lege-cy_8418\" style=\"\">Marwan Pablo & Lege-Cy<\/a><\/span><span> at Porto Golf.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/sherine_8310\" style=\"\">Sherine<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf, Alamein City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/FEENA-NEHKE_8341\" style=\"\">John Achkar\u2019s Feena Nehke<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-12 December (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">The<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Marakez<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":708338,"template":"","categories":[],"tags":[],"class_list":["post-708337","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"0b484324-973f-4f68-b9ab-f13430f53bf6","teaser":"","photo_url":"https:\/\/ent.news\/2026\/4\/421.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why going against the grain pays off - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/why-going-against-the-grain-pays-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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