{"id":702258,"date":"2026-05-14T00:00:00","date_gmt":"2026-05-14T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=702258"},"modified":"2026-05-14T12:24:38","modified_gmt":"2026-05-14T12:24:38","slug":"why-mental-health-concepts-struggle-to-translate-in-egypt","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/why-mental-health-concepts-struggle-to-translate-in-egypt\/","title":{"rendered":"Why mental health concepts struggle to translate in Egypt"},"content":{"rendered":"<section id=\"702260\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"702260\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/govt-raises-usd-1-bn-in-debut-intl-social-bond-issuance\/\">\r\n                            Gov\u2019t raises USD 1 bn in debut int\u2019l social bond issuance                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/govt-raises-usd-1-bn-in-debut-intl-social-bond-issuance\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Today, we\u2019re taking a look at <strong>how the mental health landscape has evolved in Egypt over the past decades <\/strong>and how Western approaches get lost in translation. We also recommend a truly binge-worthy show, if we\u2019ve ever seen one, break down all the football happenings over the weekend, and more.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026 But first, the news.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udccd <strong>Egypt has issued its first international social bonds, worth USD 1 bn<\/strong>, with an eight-year maturity and a yield of 7.625%, maturing on 20 May 2034. Strong investor demand \u2014 with orders exceeding USD 3.9 bn \u2014 allowed Egypt to tighten pricing from the initial guidance of 8%.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why it matters: <\/strong>A government source tells EnterpriseAM that the issuance marks a shift toward a broader sovereign sustainable financing framework, with \u201cthe new social bonds expanding the scope beyond green financing to cover developmental, social, and environmental projects simultaneously,\u201d including initiatives under the Decent Life (Hayah Karima) initiative. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Who ran the issuance?<\/strong> Citi, Cr\u00e9dit Agricole CIB, Deutsche Bank, and HSBC acted as joint lead managers for the issuance. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/791.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">In a market defined by geopolitical risk, inflation, currency volatility, and declining interest rates, knowing how to manage your money has never been more important, and yet few people are really good at it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">The default in Egypt has traditionally been to dollarize, buy real estate, or stash your extra cash in a high-yield certificate of deposit, but that playbook is dying.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">With an illiquid real estate market, the era of ultra-high-yield deposits coming to an end, and a rapidly expanding ecosystem of digital investment options, investors are looking for new, smarter opportunities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">In this four-part series, <strong>EnterpriseAM Money Matters<\/strong> will walk you through smart personal finance decisions regardless of your age, income, or starting point.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Coming straight to your inbox. Stay tuned.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>There\u2019s only one story leading the charge on the digital front pages this <\/strong><strong>afternoon, and that is the Trump-Xi meeting:<\/strong> Following a two-hour and 15-minute meeting between US President Donald Trump and his Chinese counterpart Xi Jinping earlier this morning, Trump told the press the talks were going \u201cgreat.\u201d While the Chinese leader echoed Trump\u2019s sentiments, hailing a new era of US-China relations, he warned that Taiwan presents \u201cthe most important issue,\u201d warning that it could create a \u201cvery dangerous situation\u201d if differences arise.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Both leaders also reportedly agreed that the Strait of Hormuz \u201cmust remain open<\/strong>,\u201d according to White House officials. On the trade front, Trump and Xi \u201creached an overall balanced and positive outcome,\u201d with Xi noting that \u201cAmerican companies will enjoy even brighter prospects in China.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ Read more on: <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/politics\/live-news\/trump-china-visit-xi-meeting-hnk\" style=\"\">CNN<\/a>, <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/cvgz8qverzqt\" style=\"\">BBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/us-news\/live\/2026\/may\/14\/donald-trump-china-xi-jinping-live-updates-talks-meeting-summit-visit-beijing-latest-news\" style=\"\">The Guardian<\/a>, <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2026\/05\/14\/world\/asia\/trump-first-day-china-xi.html\" style=\"\">The New York Times<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/0547a442-4f33-4818-b67c-a21cf92611f4\" style=\"\">Financial Times<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>An<\/strong><strong> IMF mission landed Monday and began the seventh review yesterday \u2014 <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/imf-mission-lands-in-cairo-a-month-early-for-combined-review\/\" style=\"\">over a month ahead of schedule<\/a><\/strong><strong>.<\/strong> The government filed updated reform credentials days before the mission arrived, in a bid to prove that reforms will outlast the loan program itself;<\/li>\n<li><strong>Energy solutions firm <\/strong><strong>Korra<\/strong><strong> Energi is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/korra-energis-11-ipo-ends-egxs-wait-and-see\/\" style=\"\">moving to break the wait-and-see mood<\/a><\/strong><strong> in the IPO market by floating 11% of its shares on the EGX.<\/strong> Korra\u2019s IPO will be managed by Prime Capital and marks the second private-sector entry into the main market this year, following the blockbuster Gourmet IPO;<\/li>\n<li><strong>Egypt\u2019s Russian crude imports <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/the-sanctions-window-egypt-didnt-miss\/\" style=\"\">jumped 217% in April to 707k bbl \/ d<\/a><\/strong><strong> from the 223k bbl \/ d recorded in March. <\/strong>Russian product imports nearly doubled to 499k bbl \/ d, taking Egypt\u2019s share of Russia\u2019s April seaborne product exports to almost a quarter.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMOR<\/strong><strong>ROW\u2019S<\/strong><strong> WEATHER-<\/strong> We\u2019re in for another hot day in the capital tomorrow, with temperatures reaching a high of 33\u00b0C and a low of 19\u00b0C, as per <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/ema.gov.eg\/\" style=\"\">the latest updates<\/a> from the Egyptian Meteorological Authority. That said, we\u2019d recommend keeping an eye out for further updates throughout the day as the authority continues to monitor the weather amid reports of an upcoming heatwave.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/bonds\/\">Bonds<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/debt\/\">debt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702262 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"702262\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/702262\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-702262\" class=\"content-area-description single-story post-702262 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/441.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702263\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"702263\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">CULTURE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/why-mental-health-concepts-struggle-to-translate-in-egypt\/\">\r\n                            Is Egypt\u2019s mental health landscape lost in translation?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/why-mental-health-concepts-struggle-to-translate-in-egypt\/\" 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          <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Why+mental+health+concepts+struggle+to+translate+in+Egypt+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F05%2F14%2Fwhy-mental-health-concepts-struggle-to-translate-in-egypt%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/why-mental-health-concepts-struggle-to-translate-in-egypt\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/850.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"702264\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/why-mental-health-concepts-struggle-to-translate-in-egypt\/850-jpg-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/850.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"850.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/850.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/850.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-702263\" class=\"content-area-description single-story post-702263 post type-post status-publish format-standard has-post-thumbnail hentry category-culture tag-culture tag-enterprisepm tag-psychology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83e\udde0 <strong>May marks <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/01\/your-mental-health-is-a-priority-a-guide-to-essential-support-centers-and-digital-platforms\/\" style=\"\">mental health awareness month<\/a><\/strong><strong>, observed <\/strong><strong>annually across the US. <\/strong>Though not officially recognized in Egypt, the month\u2019s significance still resonates locally as Western mental health terminology continues to seep into our everyday language, raising the question: where does the translation begin to fail \u2014 both linguistically and culturally?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">What has changed in Egypt\u2019s mental health sphere?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s mental health landscape has long been plagued by stigma, myths, underfunding, illiteracy, high costs, and more. <\/strong>While it\u2019s difficult to say public attitudes toward mental illnesses have done a 180 over the past 10-20 years, it\u2019s fair to say that many changes are taking shape.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In Om el Donia, mental health care largely falls under the umbrella of the Health Ministry <\/strong>and its specialized mental health arm, the General Secretariat for Mental Health and Addiction Treatment (GSMHAT). The <a target=\"_blank\" href=\"https:\/\/www.expatfocus.com\/egypt\/guide\/egypt-mental-health\" style=\"\">2009 Mental Health Act<\/a> focused on protecting the human rights of psychiatric facility patients \u2014 legislation aimed to \u201cestablish [regulatory] frameworks, combat stigma, raise public awareness, and protect patient rights,\u201d according to Expat Focus.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fast forward to 2026, and the Health Ministry announced the \u201c<\/strong><strong><a target=\"_blank\" href=\"https:\/\/sis.gov.eg\/en\/media-center\/news\/health-ministry-your-health-is-happiness-initiative-boosts-mental-well-being-nationwide\/\" style=\"\">Your Health is Happiness<\/a><\/strong><strong>\u201d initiative<\/strong>, with the aim of providing integrated services such as dedicated hotlines, early detection programs, and training programs for healthcare workers. The move introduced psychological services into primary healthcare units for the first time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite gradual progress, mental health remains stigmatized<\/strong>, often seen as a flaw that can stand in the way of marriages, jobs, relationships, and more.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Social psychologist and Adjunct Professor of Psychology at AUC <\/strong><strong>Hala Mahmoud (<\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/hala-w-mahmoud-ph-d-66b05b74\/\" style=\"\">LinkedIn<\/a><\/strong><strong>) sees improvements in mental health awareness. <\/strong>She largely attributes this shift to defining moments over the last 15 years \u2014 most notably the 2011 revolution and the expanding reach of social media during that period, particularly as it became accessible to \u201cdifferent segments of the population,\u201d Mahmoud tells EnterpriseAM. The revolutions sparked a widespread interest in social media engagement and previously taboo subjects in general, exposing Egyptians to conversations around mental health led by specialists both within and outside of Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This emerging circulation of information played out as a double-edged sword. <\/strong>Mahmoud notes that it drove a greater demand for mental health support, as rising social media use became a catalyst for mental health struggles among younger adults. While social media played a role, she also acknowledges that economic crises and political instability were contributing factors to increased vulnerability to mental health challenges.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The exposure raised awareness, yes, but what was lost in the cracks of an ill-suited system?<\/strong> As we increasingly looked outward for psychological guidance, much of it seemed like a saving grace at first. Eventually, it became clear that mental health frameworks are far from one-size-fits-all.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Language and culture at play<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The disparity begins with language itself.<\/strong> Mahmoud points to how the word \u201cpsychology\u201d carries different meanings and connotations than its Arabic translation, \u201cilm al nafs.\u201d A heavy term like \u201ctrauma,\u201d for instance, also carries very different connotations across both languages. Its Arabic translation \u201csadma nafseya\u201d often emphasizes the idea of \u201csadma\u201d \u2014 suggesting \u201cit\u2019s a thing caused by a one-time event, an accident, or something horrible happening to a person once,\u201d Mahmoud explains. This simplistic impression can obscure the fact that trauma is multifaceted and comes in various forms, including chronic, acute, complex, micro, and macro trauma, she adds.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Beyond the obvious linguistic gaps<\/strong>, values and cultural concepts face an even greater struggle in translation \u2014 enter the classic collectivist-versus-individualist divide. Mahmoud emphasizes that ideas surrounding \u201cwhat it means to be mentally stable and healthy and live a fulfilling life\u201d take on very different meanings here in Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This mismatch between imported therapy models and local realities has long been well documented. <\/strong>A 2012 <a target=\"_blank\" href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/0020764012452349\" style=\"\">review<\/a> of 22 psychosocial or mental health studies in MENA countries found more barriers (68%) than promoters (32%) when it comes to effectively translating and adapting psychosocial interventions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When language and frameworks fail, the effects often manifest physically<\/strong> \u2014 such as the common local struggle with \u201cal qawlun al asabi,\u201d or irritable bowel syndrome (IBS), which is a frequent symptom of anxiety disorders. \u201cBecause of the stigma, and because many segments of the population do not have the language to express these struggles, they get expressed through physical symptoms, and people end up seeking medical help from physical doctors,\u201d Mahmoud says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\"> The clash<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cVery common on social media are the ideas that \u2018happiness is your responsibility\u2019 and 'you choose to be happy\u2019 <\/strong>\u2014 these are very Western models of thinking about happiness or well-being,\u201d Mahmoud tells us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s hard for traditional therapy approaches to adopt these ideas in Egypt<\/strong>, because they contradict very prominent cultural values that prioritize family and community over self-fulfillment. Mahmoud points to common situations in which someone may struggle to pursue their future or full potential because they, for example, have elderly parents who need their help and care. In cases like these, encouraging a client to prioritize personal fulfillment can conflict with cultural expectations, she explains.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Therapists in Egypt, who are typically trained on Western concepts, have to navigate these cultural sensitivities carefully.<\/strong> One of the first guiding principles of mental health and psychosocial support is \u201cdo no harm\u201d \u2014 meaning that, even with good intentions, therapists must remain mindful not to harm clients by overlooking the cultural and social values shaping their lives.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For something as widespread as managing anxiety disorders<\/strong>, she says it\u2019s vital to ask questions like: \u201cHow does it apply locally? How do people in the local culture experience anxiety? How do they express it? What kind of help-seeking behaviors are common? And so on.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s not just cultural nuance <\/strong>\u2014 Mahmoud, who works directly with refugees in NGOs in Egypt, sees firsthand how people often live in circumstances beyond their control. \u201cThe economic crisis, especially among the lower socio-economic groups, does affect people\u2019s mental health,\u201d Mahmoud adds.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Is it all bad, though? Fortunately not.<\/strong> The bigger picture includes not only \u201cstressors\u201d but also \u201cprotective factors,\u201d according to Mahmoud. \u201cThe communities and families are very tight-knit. Most people, not all of course, are connected to a community, and this is something that is very much lacking in other, especially Western, cultures,\u201d he says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cUnfortunately, the therapeutic model that is prevalent in Egypt does not take this into consideration, mostly focusing on the individual.<\/strong> But if you bring in the entire family and the social context around the individual, the individual will have much better prospects at recovering from whatever challenges or disorders they have. It\u2019s a huge resource that we have locally, and we\u2019re not using it,\u201d Mahmoud says.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/culture\/\">culture<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702265 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"702265\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/702265\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-702265\" class=\"content-area-description single-story post-702265 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702266\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"702266\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/paradise-is-a-post-apocalyptic-thriller-unlike-any-weve-seen\/\">\r\n                            Paradise depicts a world that is anything but                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/paradise-is-a-post-apocalyptic-thriller-unlike-any-weve-seen\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Brown \u2014 begins with Xavier (Brown), a secret service agent, discovering US President Cal Bradford (James Marsden) dead in a pool of blood in his living quarters.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What ensues is a lockdown of the presidential residence and a flurry of panic-induced decisions that threaten to loom over the entire cast of characters.<\/strong> Yet this isn\u2019t your average whodunnit, as the final act of the first episode reveals that the entire show is taking place in a colossal underground bunker designed to simulate real life. Why? Well, the world outside is a nuclear wasteland.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Following the shocking reveal in the premiere, viewers are then properly introduced to the Colorado bunker <\/strong>\u2014 a multi-tn-USD project designed to provide shelter to the world\u2019s richest, smartest, and most powerful individuals. With a population of 25k residents, the bunker \u2014 led by ruthless tech b\u2019naire Samantha Redmond (Julianne Nicholson) \u2014 had proved a paradise for its residents until the president\u2019s murder threw it off its axis. We watch as Xavier goes head-to-head with dangerous people to get to the bottom of the president\u2019s murder.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What we loved: <\/strong>Paradise is a masterclass in storytelling \u2014 if you\u2019re familiar with Fogelman\u2019s work in <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt5555260\/\" style=\"\">This Is Us<\/a>, you\u2019ll know exactly what you\u2019re in for. The show follows a non-linear narrative, with the episodes seamlessly switching between present-day events and flashbacks, giving each and every character detailed backstories that added emotional depth and helped us understand their motives \u2014 and more importantly, showed us how the world ended.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Not a single skippable scene:<\/strong> With brilliant performances from Brown, Marsden, Nicholson, and Divergent\u2019s Shailene Woodley \u2014 who makes her appearance in season two \u2014 alongside stellar dialogue and writing, Paradise proved itself as one of the most well-rounded productions we\u2019ve seen lately. Despite the back-and-forth storytelling, pacing is on point, and you\u2019ll find yourself clicking \u201cnext episode\u201d one second into the credits.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The verdict:<\/strong> It\u2019s an apocalyptic drama, sure, but it\u2019s so much more than that. Paradise eschews clich\u00e9 fight sequences or whodunnit tropes in favor of a more human approach, one that prioritizes its characters without losing the plot. And the cherry on top? Everything comes together perfectly, with no plot holes left in sight. If you\u2019ve been looking for a show to binge over the weekend, you\u2019d be doing yourself a disservice by not choosing Paradise.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can stream Paradise on <a target=\"_blank\" href=\"https:\/\/www.apps.disneyplus.com\/en-gb\/browse\/entity-2b4b8988-50c9-4097-bf93-bc34a99a5b4f\" style=\"\">Disney+<\/a>. Watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=tCObCpYScdE\" style=\"\">watch, runtime: 1:45<\/a>).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702268\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"702268\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/\">\r\n                            Can Zamalek pull through on Saturday?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Zamalek in for a tough test + Chelsea and Man City face off in the FA Cup&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/&title=Zamalek in for a tough test + Chelsea and Man City face off in the FA Cup\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Zamalek+in+for+a+tough+test+%2B+Chelsea+and+Man+City+face+off+in+the+FA+Cup+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F05%2F14%2Fzamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/839.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"702269\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/zamalek-in-for-a-tough-test-chelsea-and-man-city-face-off-in-the-fa-cup\/839-jpg-30\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/839.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"839.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/839.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/839.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-702268\" class=\"content-area-description single-story post-702268 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>It\u2019s a relatively calm day on the pitch<\/strong>, but the sort of calm that precedes a storm \u2014 the storm being a slew of action on Saturday in Africa and England.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Today\u2019s fixtures<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In La Liga, we\u2019re keeping an eye on three matchups in Matchweek 36:<\/strong><\/p>\n<ul>\n<li>Valencia vs. Rayo Vallecano \u2014 8pm, beIN Sports 8;<\/li>\n<li>Girona vs. Real Sociedad \u2014 9pm, beIN Sports 3;<\/li>\n<li>Real Madrid vs. Real Oviedo \u2014 10:30pm, beIN Sports 1.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Tomorrow\u2019s fixtures<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Premier League:<\/strong> Liverpool faces Aston Villa in a pivotal Week 37 encounter. Liverpool currently sits fourth (59 points), level on points with Villa but ahead on goal difference. The Reds are desperate to secure a result in their final outings to ensure they finish the season in a Champions League qualifying spot. Kick-off is at 10pm on beIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Saturday\u2019s fixtures<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A tough test for Zamalek:<\/strong> Cairo International Stadium hosts the second leg of the Caf Confederation Cup final between Zamalek and USM Alger. After a 1-0 defeat in the first leg, the White Knights must earn a victory by at least two clear goals to claim the title without the need for extra time or penalties. The match starts at 9pm on beIN Sports 3.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The battle for the FA Cup:<\/strong> All eyes turn to Wembley Stadium for a showdown between Chelsea and Manchester City in the FA Cup final. Kick-off is at 5pm on beIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Bundesliga at 4:30pm:<\/strong><\/p>\n<ul>\n<li>Bayern Munich vs. K\u00f6ln;<\/li>\n<li>Werder Bremen vs. Borussia Dortmund.<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702270\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px 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class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1brwgiz\" data-v=\"4\" data-block-id=\"1brwgiz\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1brwgiz-container stk--no-background 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256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702271\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"702271\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/hazem-emam-and-mahmoud-saad-share-the-stage-for-an-in-depth-interview-at-auc-tahrir-this-weekend\/\">\r\n                            Hazem Emam spills all in live interview with Mahmoud Saad this weekend                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/hazem-emam-and-mahmoud-saad-share-the-stage-for-an-in-depth-interview-at-auc-tahrir-this-weekend\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" 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href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/hazem-emam-and-mahmoud-saad-share-the-stage-for-an-in-depth-interview-at-auc-tahrir-this-weekend\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/845.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"702272\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/hazem-emam-and-mahmoud-saad-share-the-stage-for-an-in-depth-interview-at-auc-tahrir-this-weekend\/845-jpg-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/845.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"845.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/845.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/845.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-702271\" class=\"content-area-description single-story post-702271 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-mark-your-calendar tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udf99\ufe0f <strong>Zamalek icon spills all:<\/strong> Beloved former professional footballer Hazem Emam will be <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DX9pyLwt0ml\/\" style=\"\">sharing the stage<\/a> with media veteran Mahmoud Saad tomorrow, Friday, 15 May at AUC Tahrir Square\u2019s Falaki Theatre for an in-depth conversation on all things sports, football, and his life behind the scenes. The talk kicks off at 7:30pm, with tickets available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1915\" style=\"\">Tazkarti<\/a>. Photography will be off limits, with phones set aside for the duration of the interview.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702273\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"702273\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/what-the-markets-are-doing-on-14-may-2026\/\">\r\n                            What the markets are doing on 14 May 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/what-the-markets-are-doing-on-14-may-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/what-the-markets-are-doing-on-14-may-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/what-the-markets-are-doing-on-14-may-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 14 May 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/what-the-markets-are-doing-on-14-may-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/what-the-markets-are-doing-on-14-may-2026\/&title=What the markets are doing on 14 May 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+14+May+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F05%2F14%2Fwhat-the-markets-are-doing-on-14-may-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/what-the-markets-are-doing-on-14-may-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-702273\" class=\"content-area-description single-story post-702273 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 0.5% at today\u2019s close<\/strong> on turnover of EGP 12.4 bn (60.3% above the 90-day average). Local investors were the sole net buyers. The index is up 27.1% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Qalaa Holdings (+9.9%), Kima (+7.2%), and Raya Holding (+5.3%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Palm Hills Developments (-2.8%), TMG Holding (-2.0%), and Valmore Holding -EGP (-1.8%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"702274\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/14\/702274\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-702274\" class=\"content-area-description single-story post-702274 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\ud83d\uddd3\ufe0f MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/disco-misr_8330\" style=\"\">Disco Misr<\/a><\/span><span style=\"font-weight:400;\"> at The Village. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/4\" style=\"\">Riham Abdel Ghafour Interview with Mahmoud Saad<\/a><\/span><span style=\"font-weight:400;\"> at Falaki Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1904\" style=\"\">Nesma Abdel Aziz & her band<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bibalex.org\/en\/events\/eventdetails?id=85007\" style=\"\">Studio El Etneen<\/a><\/span><span> at <\/span><span style=\"font-weight:400;\">Bibliotheca Alexandrina.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\">14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Samar-Tarik_8279\" style=\"\">Samar Tarik<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room, Madinaty.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\">14-23 May (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/passboard.net\/organizer\/69f35baae0840456ee7e222f\/?fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGns4D5-dUEKLN9bffVA0kYJ_jiVDe6V2A9_4FzSJ0DaOcjqF2uLFnv8oznta0_aem_WXuQH-QIfPE7LuLms9ObVg&utm_source=ig&utm_medium=social&utm_content=link_in_bio\" style=\"\">Cairo Light Festival<\/a><\/span><span style=\"font-weight:400;\">.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/omar_khairat_8276\" style=\"\">Omar Khairat<\/a><\/span> <span> live<\/span><span style=\"font-weight:400;\"> with Baheya at Al Manara Main Hall. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Jadal_8305?from=2026-04-29&to=2036-04-29&tm_csrf_token=f8e65f6ad6add6c96af6d13355c6aeed\" style=\"\">Jadal<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room, Madinaty.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1877\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at El Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/amr_selim_8250\" style=\"\">Amr Selim<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1915\" style=\"\">Hazem Emam Interview with Mahmoud Saad<\/a><\/span><span> at Falaki <\/span><span>Theatre<\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Bazet-Menny_8263\" style=\"\">Bazet Menny<\/a><\/span><span style=\"font-weight:400;\"> with Waleed Moghazy at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/passboard.net\/events\/69ede3abe0840456ee7e20cd\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn5QJJFjRlOcOgyiPRmm4J4j47PJ7gGAs8-XnCrrVunfOG126muzVkykV8lCo_aem_PMWTvlCL4eZpEy6PbBNbKw\" style=\"\">The Prontos Michael Jackson Tribute<\/a><\/span><span style=\"font-weight:400;\"> night at Room Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Ali-El-Haggar_8312?from=2026-05-03&to=2036-05-03&tm_csrf_token=bcf9a3aab54426941b4cb0bc64387207\" style=\"\">Ali El Haggar<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/adam_port_citadel_8258\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at Salah El Din Citadel. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/night_with_the_queens_8281\" style=\"\">A Night with the Queens<\/a><\/span><span style=\"font-weight:400;\"> at Abdeen Palace.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/104\" style=\"\">Glory in Giza<\/a><\/span><span style=\"font-weight:400;\"> at Pyramids Panorama 2.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/El-Leila-Elkbera_8325?from=2026-05-10&to=2036-05-10&tm_csrf_token=96d24ddf1ebb3e47fa4d68aab7fb9513\" style=\"\">El Leila El Kebira<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 May (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/sharmoofers_8280\" style=\"\">Sharmoofers<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27-30 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Matsagharonash_8175\" style=\"\">Matsagharonash<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27-29 May (Wednesday-Friday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.tazkarti.com\/#\/e\/1912\" style=\"\">Tamer Hosny Eid Al Adha Concert<\/a><\/span><span style=\"font-weight:400;\"> at El Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 June - 1 July (Monday - Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/allam-tany.odoo.com\/event\/%D8%A7%D9%84%D8%B4%D8%AE%D8%B5-%D9%88-%D8%A7%D9%84%D8%B4%D8%AE%D8%B5%D9%8A%D8%A9-%D9%88-%D8%A7%D9%84%D8%AD%D9%8A%D8%A7%D8%A9-%D8%A7%D8%AD%D9%85%D8%AF-%D9%83%D9%85%D8%A7%D9%84-123\/register\" style=\"\">Acting Workshop with Ahmed Kamal<\/a><\/span><span style=\"font-weight:400;\"> at Maadi\u2019s 3alam Tany. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3-4 June (Wednesday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/creativeindmena.com\/annual-festival-26-registration\/\" style=\"\">Creative Industry Summit<\/a><\/span><span style=\"font-weight:400;\"> at Heartwork, iCity New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MadinatyHalfMarathon2026?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnKjh53qX_wO8MxFblsQaBkAxpQocdWsIp1_PBywH_8LRD95oWzY7rs-HyrJo_aem_s7jEhWnSi19F8IDo-ZET1Q\" style=\"\">Madinaty Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Open Air Mall.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April - 8 June (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/beyondvangoghegypt.com\/\" style=\"\">Beyond Van Gogh: The Immersive Experience<\/a><\/span><span style=\"font-weight:400;\"> at District 5 by Marakez in New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/anoushka_8329\" style=\"\">Anoushka<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 April - 30 June (Thursday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Early bird registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 July - 2 November (Wednesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">General registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/sherine_8310\" style=\"\">Sherine<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf, Alamein City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-12 December (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">The<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Marakez<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":702259,"template":"","categories":[],"tags":[],"class_list":["post-702258","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"ab64b767-84ff-4d09-8d83-06388c4cf0a1","teaser":"","photo_url":"https:\/\/ent.news\/2025\/1\/1658.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why mental health concepts struggle to translate in Egypt - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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