{"id":701611,"date":"2026-05-12T00:00:00","date_gmt":"2026-05-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=701611"},"modified":"2026-05-12T12:17:37","modified_gmt":"2026-05-12T12:17:37","slug":"how-to-start-your-own-cloud-restaurant-the-encore","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/how-to-start-your-own-cloud-restaurant-the-encore\/","title":{"rendered":"How to start your own cloud restaurant: The encore"},"content":{"rendered":"<section id=\"701613\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"701613\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/starmer-clings-to-power-ebay-rejects-gamestops-unsolicited-usd-56-bn-bid\/\">\r\n                            Starmer clings to power + eBay rejects GameStop\u2019s unsolicited USD 56 bn bid                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/starmer-clings-to-power-ebay-rejects-gamestops-unsolicited-usd-56-bn-bid\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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It\u2019s a quiet day at home, and today\u2019s issue is all about food (and the business of food). We try one of New Cairo\u2019s best-kept noodle secrets and serve up the encore to our cloud restaurants guide. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Without further ado<\/strong>, the news\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udf10 <strong>UK Prime Minister Keir <\/strong><strong>Starmer is facing a leadership crisis<\/strong> as his cabinet members \u2014 and more than 80 Labour lawmakers \u2014 urge him to quit immediately or set a timeline to leave. Starmer reaffirmed that he will not resign and aims to \u201cget on with governing.\u201d The pressure on Starmer to resign follows major losses for the Labour Party in last week\u2019s local elections.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/c1e2n923v1lt\" style=\"\">BBC<\/a>, <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2026\/05\/12\/world\/live-news\/uk-keir-starmer-labour\" style=\"\">CNN<\/a>, <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/05\/12\/uk-gilts-borrowing-costs-keir-starmer-pressure-resign.html\" style=\"\">CNBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/politics\/live\/2026\/may\/12\/keir-starmer-prime-minister-resignation-labour-leadership-cabinet-meeting-yvette-cooper-shabana-mahmood-andy-burnham-wes-streeting-uk-politics-latest-news-updates\" style=\"\">The Guardian<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/u-k-s-starmer-fights-for-job-as-leadership-crisis-spills-into-markets-d171488b?mod=hp_lead_pos6\" style=\"\">The Wall Street Journal<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN THE BUSINESS PRESS-<\/strong> Following US retailer GameStop CEO Ryan Cohen\u2019s unsolicited <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/04\/sovereign-fund-taps-efg-hermes-for-the-20-misr-life-float\/\" style=\"\">USD 56 bn bid<\/a> to acquire eBay last week, eBay\u2019s board rejected the offer, calling it \u201cneither credible nor attractive.\u201d Paul Pressler, eBay\u2019s chairman, listed several concerns with the bid, mainly uncertainty over its financing and the possible debt load.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/05\/12\/ebay-rejects-gamestops-takeover-bid.html\" style=\"\">CNBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/sustainability\/sustainable-finance-reporting\/ebay-rejects-gamestops-audacious-56-billion-takeover-bid-2026-05-12\/\" style=\"\">Reuters<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2026\/05\/04\/business\/gamestop-ebay-acquisition-offer.html\" style=\"\">The New York Times<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"https:\/\/sub.ent.news\/menaplus\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/463.gif?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Riyadh to Mumbai. Abu Dhabi to Singapore. Dubai to London. Cairo to Shenzhen.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The most important business stories in MENA aren\u2019t happening inside MENA anymore<\/strong> \u2014 they\u2019re happening at the edges, where regional capital meets global ambition.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM MENA+ is our new flagship newsletter<\/strong>, built to cover the flows of capital, people, and ideas across the Middle East \u2014 and beyond it. AI, geopolitics, the war for talent, sovereign wealth strategy, the changing energy economy, and the new corridors reshaping global trade.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/sub.ent.news\/menaplus\/\" style=\"\">Tap or click here to get your own copy<\/a><\/strong> delivered to your inbox every Monday, Wednesday, and Friday at 12pm UAE | 11am KSA | 11am Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>The government <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/egypt-files-its-reform-credentials-ahead-of-imfs-last-review\/\" style=\"\">submitted updates to the IMF<\/a><\/strong><strong> on its structural reform package ahead of the Fund\u2019s mission arriving on 15 June.<\/strong> The mission will conduct the combined seventh and eighth reviews of Egypt\u2019s Extended Fund Facility \u2014 expected to unlock USD 3.3 bn in disbursements;<\/li>\n<li><strong>CIB saw its <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/cib-starts-2026-with-bottom-line-topline-growth\/\" style=\"\">net income climb<\/a><\/strong><strong> 7% y-o-y to EGP 17.8 bn in 1Q 2026 on the back of higher net interest income<\/strong>, which jumped 17% y-o-y to EGP 29.7 bn. Higher net interest income helped offset the 7% y-o-y dip in non-interest income;<\/li>\n<li><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/local-fertilizer-firms-to-supply-india-with-350k-tons\/\" style=\"\">India is turning to Egypt<\/a><\/strong><strong> for fertilizers <\/strong>as the Strait of Hormuz remains effectively closed and traditional Gulf suppliers halt shipments. Local tenders secured contracts to deliver between 300-350k tons to the South Asian giant, with Abu Qir Fertilizers, Mopco, and Egyptian Fertilizers Company scooping up the lion\u2019s share of 240k tons.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMO<\/strong><strong>RROW\u2019S WEATHER-<\/strong> Summer is definitely here to stay in Cairo as we\u2019re looking at a high of 35\u00b0C and a low of 25\u00b0C tomorrow, with temperatures expected to increase over the weekend, according to our favorite weather app.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/politics\/\">politics<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/uk\/\">UK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701615 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"701615\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/701615\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-701615\" class=\"content-area-description single-story post-701615 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/441.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701616\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"701616\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE ENTERPRISE GUIDE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/part-two-youre-thinking-of-starting-your-own-cloud-restaurant-now-what\/\">\r\n                            How to start your own cloud restaurant: Part two                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/part-two-youre-thinking-of-starting-your-own-cloud-restaurant-now-what\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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We tackled the foundational hurdles of owning your brand narrative and the necessity of testing, even when that means realizing your authentic concept might need a local pivot. But while a solid vision and a validated menu get you through the door, they won\u2019t keep the ovens hot or the orders flowing without a proper backbone.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the second and final part of our guide<\/strong>, we\u2019re diving into the \u201chow\u201d of making your virtual storefront a reality \u2014 how to navigate the red tape, build up the capital you need to survive the zero-revenue phase, and explore digital-first marketing strategies.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Missed the first part?<\/strong> Check it out <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/10\/youre-thinking-of-starting-your-own-cloud-restaurant-now-what\/\" style=\"\"><\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/10\/youre-thinking-of-starting-your-own-cloud-restaurant-now-what\/\" style=\"\">here<\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/10\/youre-thinking-of-starting-your-own-cloud-restaurant-now-what\/\" style=\"\"><\/a>.<\/p>\n<p class=\"tag-border-left\">The logistics <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Figure out your resources: <\/strong>If you\u2019re signing with a cloud kitchen provider, you likely won\u2019t have to worry about resources \u2014 though that is contingent on the provider\u2019s business model. Some may handle everything from start to finish, and others may leave you with gaps you\u2019ll have to fill. That may include staffing, ingredient sourcing, and marketing. If you\u2019re going solo, finding a location for your kitchen would be a top priority. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get comfortable with red tape: <\/strong>A cloud restaurant is essentially a restaurant as far as logistics are concerned. But be warned: this will likely be the most difficult phase. You\u2019ll need to obtain an operating license and a commercial license and ensure all health and safety <a target=\"_blank\" href=\"https:\/\/www.foodwebsite.com\/06\/10\/%D9%85%D8%A7-%D9%87%D9%8A-%D8%A7%D9%84%D8%A7%D9%88%D8%B1%D8%A7%D9%82-%D8%A7%D9%84%D9%85%D8%B7%D9%84%D9%88%D8%A8%D9%87-%D9%84%D9%81%D8%AA%D8%AD-%D9%85%D8%B7%D8%B9%D9%85-%D9%81%D9%8A-%D9%85%D8%B5%D8%B1\/\" style=\"\">procedures<\/a> are met. Having counsel is pivotal at this stage. \u201cHire someone with experience \u2014 someone who knows what paperwork is required [for a restaurant]. Since you don\u2019t have to worry about what color the tables will be, you need to focus on your operating procedures and have everything well-documented,\u201d chef Wesam Masoud, founder of The Food Lab, tells us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Break your piggy bank: <\/strong>Cloud restaurants may be more cost-efficient, but they\u2019re not pro bono. Assuming you\u2019re running the show independently, having apt capital \u2014 enough to cover your expenses for an extended period of time \u2014 is your safety net. While there\u2019s no formula \u2014 and while every venture calls for a different amount of capital depending on its scale and nature \u2014 you need to be able to pull from an emergency fund.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cYou need to get an example of how much it's going to cost you in a month. That includes your rent, your electricity, your labor costs, and other utilities<\/strong>,\u201d Masoud says. \u201cHow much food is going to move through your restaurant every day? How much beef will turn into burgers? What is your estimated food cost on a daily or monthly basis?\u201d Having these estimates mapped out is key to running a successful business, according to Masoud.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Then, \u201cyou take <\/strong><strong>[your total monthly cost]<\/strong><strong> and you say, \u2018Listen, I'm going to spend; I'm going to make zero money. I will not have a single customer for six months.<\/strong> How much is that going to cost me?\u2019 That's how much money I need to have in the bank.\u201d Masoud adds. Chef Perihan Saleh, founder and head chef at Gracias, concurs, noting that it took her almost three years for her restaurant to start covering itself, owing its survival to her emergency fund.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\"> Spreading the word<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Embrace your inner social media guru: <\/strong>Now that logistics are covered and the gears are turning, you\u2019ll need to get the word out on your restaurant, and if you don\u2019t, it\u2019ll all have been in vain. Given that your restaurant exists in the clouds, so do your customers. <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2024\/10\/09\/the-power-of-social-media-in-modern-marketing\/\" style=\"\">Social media<\/a> is your number one priority \u2014 both paid and organic content.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For this, you\u2019ll need to hire a professional GenZ\u2019er <\/strong>\u2014 or someone who <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2024\/04\/29\/strategies-for-authentic-connection-and-marketing-success-speaking-gen-z-in-your-marketing\/\" style=\"\">speaks<\/a> Gen Z fluently. \u201cYou\u2019re also going to want to reach out to influencers,\u201d Egyptian F&B consultant Omnia Adel notes. Chef Saleh adds that when reaching out to <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/18\/reach-vs-relevance-the-influencer-problem-in-egypts-fb-scene\/\" style=\"\">influencers<\/a> or potential partners, you\u2019ll want to go the extra mile and make sure every interaction is personalized. When you\u2019re starting off, every single interaction \u2014 regardless of how minuscule it may seem \u2014 is what builds your brand image in the minds of consumers, Saleh explains.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Know your customer touchpoints: <\/strong>Is your customer finding you on social media? Make sure your branding and your presence speak to your offerings. Are your customers ordering through your own website? You\u2019ll need to <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/advisor\/business\/how-to-make-a-website-for-your-business\/\" style=\"\">invest<\/a> in making sure it functions seamlessly. Weirdough founder Hussein Sabry recalls investing in his website in the platform\u2019s earliest stages, noting how \u2014 aside from streamlining operations \u2014 it added to the business\u2019s credibility.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Don\u2019t stop at digital spaces, however.<\/strong> As Sabry tells us, \u201cWord of mouth is the strongest marketing tool you could utilize.\u201d To get the word going, you don\u2019t necessarily need to syphon all your conversation starters through social media. Getting the word out in person could be as easy as throwing your food in the trash\u2026 yes, you read that right.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Chef Masoud recalls a peculiar instance in which Red Bull would purposely <\/strong><strong><a target=\"_blank\" href=\"https:\/\/smithbrothersmedia.com.au\/get-smarter\/case-study-how-red-bull-used-rubbish-bins-to-achieve-marketing-success\/\" style=\"\">throw<\/a><\/strong><strong> its cans in recycling bins across London.<\/strong> What ensued was passersby subconsciously registering that Red Bull must be a popular drink if so many used cans were being disposed of. Somehow, perhaps magically, sales rocketed. Masoud himself took a page out of Red Bull\u2019s energizing book for his own ventures and saw similar results. TLDR: you can\u2019t go wrong with a <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/12\/23\/shock-first-explain-later-is-this-the-future-of-marketing\/\" style=\"\">guerilla marketing stunt<\/a> or two.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Delivery apps reign supreme: <\/strong>Being present on popular delivery apps is a privilege to which many great restaurants owe their success \u2014 but it comes at a hefty price, one you\u2019ll want to pay. Popular delivery applications like <a target=\"_blank\" href=\"https:\/\/www.google.com\/aclk?sa=l&ai=DChcSEwirlq-Qp7eNAxVoiWgJHR7lIrQYABAAGgJ3Zg&co=1&gclid=Cj0KCQjwlrvBBhDnARIsAHEQgOSvlY86emXRgFMoIvC1IZ_1FGxg9RwSqMOC8aWRwmBv8_ukKsU-t78aAoQrEALw_wcB&category=acrcp_v1_0&sig=AOD64_0duEKHCI5R-mNqNylbOTlpYrGJ9g&q&adurl&ved=2ahUKEwjM7KiQp7eNAxXaVKQEHQceI2gQ0Qx6BAgLEAE\" style=\"\">Talabat<\/a>, <a target=\"_blank\" href=\"https:\/\/elmenus.com\/\" style=\"\">El Menus<\/a>, and <a target=\"_blank\" href=\"https:\/\/instashop.com\/en-ae\" style=\"\">Instashop<\/a> host a comprehensive catalogue of restaurants, and you might be losing out on many potential customers out there if you opt out. \u201cThese [aggregators] are essentially a storefront, and you\u2019re paying for digital real estate,\u201d Masoud tells us. The catch? They\u2019ll be taking a <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/28\/why-investors-love-your-monthly-subscription-more-than-your-egp-500-order\/\" style=\"\">hefty cut<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Be ready to pivot<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Embrace change: Stagnation is death in the F&B industry, according to Sabry. <\/strong>The entrepreneur highlights the importance of understanding where you\u2019re standing on the product cycle. \u201cIf things start going south, you need to ask yourself why. Why am I fading away? Why is the revenue I had a month ago not the same today? Why has feedback taken a dip?\u201d Sabry suggests \u201cchanging things up\u201d every now and then \u2014 be it through new menu offerings or otherwise. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As such, feedback proves essential not only upon launch but consistently throughout the business\u2019s existence. <\/strong>\u201cSo many cloud restaurants pop up and receive a great [amount] of hype only to fade away because of their failure to adapt,\u201d he notes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Embrace (and expect) failure: <\/strong>Not pessimism, but realism. The truth is, regardless of how carefully calculated your every move may be, things are still very likely to go awry. However, to embrace failure is not to indulge it. You should always be on the lookout for the faults in the system \u2014 address them, amend them, and repeat. If all else fails, go back to the drawing board and start all over again.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/entrepreneurship\/\">entrepreneurship<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food-beverage\/\">Food &amp; Beverage<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-enterprise-guide\/\">THE ENTERPRISE GUIDE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701618 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"701618\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/701618\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-701618\" class=\"content-area-description single-story post-701618 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701619\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"701619\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">EAT THIS TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/\">\r\n                            Fresh Noodles is our new favorite Asian spot                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=New Cairo\u2019s Fresh Noodles is comfort food certified&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/&title=New Cairo\u2019s Fresh Noodles is comfort food certified\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=New+Cairo%E2%80%99s+Fresh+Noodles+is+comfort+food+certified+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F05%2F12%2Fnew-cairos-fresh-noodles-is-comfort-food-certified%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/624.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"701620\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/new-cairos-fresh-noodles-is-comfort-food-certified\/624-jpg-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/624.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"624.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/624.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/624.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-701619\" class=\"content-area-description single-story post-701619 post type-post status-publish format-standard has-post-thumbnail hentry category-eat-this-tonight tag-eat-this-tonight tag-enterprise-recommends tag-enterprisepm tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udf7d\ufe0f <strong>Fresh Noodles is the New Cairo spot people insist on <\/strong><strong>gatekeeping.<\/strong> The food truck-style restaurant, tucked beside Arabella Plaza and RAF Coffee, has steadily become one of those places people mention with an oddly personal sense of ownership, usually followed by a detailed explanation of what to order and a warning that it\u2019s somehow still incorrectly listed on Talabat.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marketed as deluxe street food<\/strong>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/freshnoodles.eg\/\" style=\"\">Fresh Noodles<\/a> understands something many restaurants often forget \u2014 comfort food is supposed to be comforting. Not intimidating, not experimental for the sake of it, and certainly not priced like a luxury experience.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What to expect:<\/strong> The menu leans heavily into familiar Asian flavors built on aromatic staples like garlic, ginger, soy sauce, and miso. Scallions, sesame seeds, kimchi, and steaming broths make frequent appearances throughout. The noodles themselves are consistently fresh and properly cooked, which feels increasingly rare in the local noodle scene. The portions are generous without becoming excessive, striking the right balance.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What we loved:<\/strong> The undeniable star of the menu is the Spicy Korean Bulgogi Beef noodles, a dish with the right balance of sweetness, heat, and texture (and a lot of kimchi). Combined with the generous portion size, it lands squarely in certified comfort food territory \u2014 the kind of meal that quietly fixes your mood halfway through the bowl. When it comes to soup ramen, the chicken ramen outshone its beef counterpart. The crispy chicken works exceptionally well against the rich broth, while the accompanying hard-boiled egg, bean sprouts, seaweed, and kimchi round out the dish without overwhelming it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The shrimp gyoza also deserves its moment<\/strong>, packed with flavor and aided by a tangy ponzu sauce that cuts through the richness nicely. Other Asian staples included the shrimp dynamite bao bun, sweet and sour chicken, and classic spring rolls, all sticking closely to the kind of comfort-food staples the restaurant does best.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The verdict:<\/strong> Fresh Noodles succeeds because it knows exactly what it wants to be. It is not trying to reinvent Asian street food or transform comfort dishes into something overly polished. Instead, it delivers warm, flavorful, reliable food at prices that still feel refreshingly reasonable. And honestly, sometimes that\u2019s exactly what people are looking for at the end of a taxing week.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT-<\/strong> Fresh Noodles is located in <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/16UznVD1YmAYiJJ87?g_st=ic\" style=\"\">New Cairo<\/a> and delivers through <a target=\"_blank\" href=\"https:\/\/www.talabat.com\/egypt\/restaurant\/740343\/fresh-nodles-tagammoa-5--north-investors?aid=10066\" style=\"\">Talabat<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eat-this-tonight\/\">Eat This Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701621\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"701621\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/the-battle-for-survival-continues-in-the-egyptian-league-atletico-fights-for-top-four-in-la-liga\/\">\r\n                            More Egyptian League and La Liga action on our radar today                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/the-battle-for-survival-continues-in-the-egyptian-league-atletico-fights-for-top-four-in-la-liga\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The day wraps up with Wadi Degla hosting Ismaily at 8pm \u2014 as El Daraweesh face the threat of relegation for the first time in <a target=\"_blank\" href=\"https:\/\/www.yallakora.com\/egyptian-league\/2977\/news\/550776\/-%D8%A7%D9%84%D9%87%D8%A8%D9%88%D8%B7-%D9%8A%D8%AF%D9%82-%D8%A3%D8%A8%D9%88%D8%A7%D8%A8-%D8%A7%D9%84%D8%AF%D8%B1%D8%A7%D9%88%D9%8A%D8%B4-90-%D8%AF%D9%82%D9%8A%D9%82%D8%A9-%D8%AA%D8%AD%D8%B3%D9%85-%D9%85%D8%B5%D9%8A%D8%B1-%D8%A7%D9%84%D8%A5%D8%B3%D9%85%D8%A7%D8%B9%D9%8A%D9%84%D9%8A-%D9%81%D9%8A-%D8%A7%D9%84%D8%AF%D9%88%D8%B1%D9%8A\" style=\"\">over 60 years<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In La Liga<\/strong> \u2014 Atl\u00e9tico Madrid goes up against Osasuna in a week 36 fixture. Atl\u00e9tico is looking to solidify its spot in the top four, while Osasuna aims for a positive result to climb the mid-table standings. Kick-off is at 10:30pm on beIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also in La Liga:<\/strong><\/p>\n<ul>\n<li>Celta Vigo vs. Levante \u2014 8pm;<\/li>\n<li>Real Betis vs. Elche \u2014 9pm.<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701622\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 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src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ysirrkv\" data-v=\"4\" data-block-id=\"ysirrkv\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ysirrkv-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ysirrkv-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-jr1lohv\" data-v=\"4\" data-block-id=\"jr1lohv\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-jr1lohv-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-jr1lohv-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701623\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"701623\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/riham-abdel-ghafour-joins-mahmoud-saad-for-an-in-depth-talk-at-auc-tahrir\/\">\r\n                            Catch Mahmoud Saad\u2019s interview with Riham Abdel Ghafour                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/riham-abdel-ghafour-joins-mahmoud-saad-for-an-in-depth-talk-at-auc-tahrir\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n    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joins Mahmoud Saad for an in-depth talk at AUC Tahrir&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/riham-abdel-ghafour-joins-mahmoud-saad-for-an-in-depth-talk-at-auc-tahrir\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/riham-abdel-ghafour-joins-mahmoud-saad-for-an-in-depth-talk-at-auc-tahrir\/&title=Riham Abdel Ghafour joins Mahmoud Saad for an in-depth talk at AUC Tahrir\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Riham+Abdel+Ghafour+joins+Mahmoud+Saad+for+an+in-depth+talk+at+AUC+Tahrir+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F05%2F12%2Friham-abdel-ghafour-joins-mahmoud-saad-for-an-in-depth-talk-at-auc-tahrir%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/riham-abdel-ghafour-joins-mahmoud-saad-for-an-in-depth-talk-at-auc-tahrir\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/626.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"701624\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/riham-abdel-ghafour-joins-mahmoud-saad-for-an-in-depth-talk-at-auc-tahrir\/626-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/626.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"626.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/626.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/626.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-701623\" class=\"content-area-description single-story post-701623 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-mark-your-calendar tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udde3\ufe0f <strong>Captivated by Riham Abdel Ghafour\u2019s on-screen journey?<\/strong> The acting veteran is joining TV anchor Mahmoud Saad this Thursday, 14 May at AUC Tahrir Square\u2019s Falaki Theater for an honest <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DXmmwNFDaj5\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">conversation<\/a> detailing her acting career and the choices behind her roles. Audiences will also get the chance to take part in an open dialogue with the star, with no phones allowed. The talk kicks off at 7pm \u2014 tickets are available via <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1905\" style=\"\">Tazkarti<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701625\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"701625\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/what-the-markets-are-doing-on-12-may-2026\/\">\r\n                            What the markets are doing on 12 May 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/what-the-markets-are-doing-on-12-may-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/what-the-markets-are-doing-on-12-may-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/what-the-markets-are-doing-on-12-may-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 12 May 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/what-the-markets-are-doing-on-12-may-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/what-the-markets-are-doing-on-12-may-2026\/&title=What the markets are doing on 12 May 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+12+May+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F05%2F12%2Fwhat-the-markets-are-doing-on-12-may-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/what-the-markets-are-doing-on-12-may-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-701625\" class=\"content-area-description single-story post-701625 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 0.8% at today\u2019s close<\/strong> on turnover of EGP 12.1 bn (58.7% above the 90-day average). Local investors were the sole net buyers. The index is up 29.2% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Kima (+5.9%), Orascom Construction (+5.0%), and Egypt Aluminum (+4.6%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Raya Holding (-2.5%), Palm Hills Developments (-2.4%), and CIB (-2.1%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"701626\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/12\/701626\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-701626\" class=\"content-area-description single-story post-701626 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\ud83d\uddd3\ufe0f MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1909\" style=\"\">Wael Jassar Interview with Mahmoud Saad<\/a><\/span><span style=\"font-weight:400;\"> at Falaki Theatre. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 May (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Man3n-lel-Ehrag_8295?from=2026-05-03&to=2036-05-03&tm_csrf_token=bcf9a3aab54426941b4cb0bc64387207\" style=\"\">Man3n lel Ehrag<\/a><\/span><span style=\"font-weight:400;\"> with Abdelrahman Mohamed at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/disco-misr_8330\" style=\"\">Disco Misr<\/a><\/span><span style=\"font-weight:400;\"> at The Village. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/4\" style=\"\">Riham Abdel Ghafour Interview with Mahmoud Saad<\/a><\/span><span style=\"font-weight:400;\"> at Falaki Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1904\" style=\"\">Nesma Abdel Aziz & her band<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bibalex.org\/en\/events\/eventdetails?id=85007\" style=\"\">Studio El Etneen<\/a><\/span><span> at <\/span><span style=\"font-weight:400;\">Bibliotheca Alexandrina.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\">14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Samar-Tarik_8279\" style=\"\">Samar Tarik<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room, Madinaty.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\">14-23 May (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/passboard.net\/organizer\/69f35baae0840456ee7e222f\/?fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGns4D5-dUEKLN9bffVA0kYJ_jiVDe6V2A9_4FzSJ0DaOcjqF2uLFnv8oznta0_aem_WXuQH-QIfPE7LuLms9ObVg&utm_source=ig&utm_medium=social&utm_content=link_in_bio\" style=\"\">Cairo Light Festival<\/a><\/span><span style=\"font-weight:400;\">.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/omar_khairat_8276\" style=\"\">Omar Khairat<\/a><\/span> <span> live<\/span><span style=\"font-weight:400;\"> with Baheya at Al Manara Main Hall. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Jadal_8305?from=2026-04-29&to=2036-04-29&tm_csrf_token=f8e65f6ad6add6c96af6d13355c6aeed\" style=\"\">Jadal<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room, Madinaty.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1877\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at El Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/amr_selim_8250\" style=\"\">Amr Selim<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1915\" style=\"\">Hazem Emam Interview with Mahmoud Saad<\/a><\/span><span style=\"font-weight:400;\"> at Falaki Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Bazet-Menny_8263\" style=\"\">Bazet Menny<\/a><\/span><span style=\"font-weight:400;\"> with Waleed Moghazy at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/passboard.net\/events\/69ede3abe0840456ee7e20cd\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn5QJJFjRlOcOgyiPRmm4J4j47PJ7gGAs8-XnCrrVunfOG126muzVkykV8lCo_aem_PMWTvlCL4eZpEy6PbBNbKw\" style=\"\">The Prontos Michael Jackson Tribute<\/a><\/span><span style=\"font-weight:400;\"> night at Room Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Ali-El-Haggar_8312?from=2026-05-03&to=2036-05-03&tm_csrf_token=bcf9a3aab54426941b4cb0bc64387207\" style=\"\">Ali El Haggar<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/adam_port_citadel_8258\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at Salah El Din Citadel. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/night_with_the_queens_8281\" style=\"\">A Night with the Queens<\/a><\/span><span style=\"font-weight:400;\"> at Abdeen Palace.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/104\" style=\"\">Glory in Giza<\/a><\/span><span style=\"font-weight:400;\"> at Pyramids Panorama 2.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/El-Leila-Elkbera_8325?from=2026-05-10&to=2036-05-10&tm_csrf_token=96d24ddf1ebb3e47fa4d68aab7fb9513\" style=\"\">El Leila El Kebira<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 May (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/sharmoofers_8280\" style=\"\">Sharmoofers<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27-30 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Matsagharonash_8175\" style=\"\">Matsagharonash<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27-29 May (Wednesday-Friday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.tazkarti.com\/#\/e\/1912\" style=\"\">Tamer Hosny Eid Al Adha Concert<\/a><\/span><span style=\"font-weight:400;\"> at El Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 June - 1 July (Monday - Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/allam-tany.odoo.com\/event\/%D8%A7%D9%84%D8%B4%D8%AE%D8%B5-%D9%88-%D8%A7%D9%84%D8%B4%D8%AE%D8%B5%D9%8A%D8%A9-%D9%88-%D8%A7%D9%84%D8%AD%D9%8A%D8%A7%D8%A9-%D8%A7%D8%AD%D9%85%D8%AF-%D9%83%D9%85%D8%A7%D9%84-123\/register\" style=\"\">Acting Workshop with Ahmed Kamal<\/a><\/span><span style=\"font-weight:400;\"> at Maadi\u2019s 3alam Tany. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3-4 June (Wednesday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/creativeindmena.com\/annual-festival-26-registration\/\" style=\"\">Creative Industry Summit<\/a><\/span><span style=\"font-weight:400;\"> at Heartwork, iCity New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MadinatyHalfMarathon2026?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnKjh53qX_wO8MxFblsQaBkAxpQocdWsIp1_PBywH_8LRD95oWzY7rs-HyrJo_aem_s7jEhWnSi19F8IDo-ZET1Q\" style=\"\">Madinaty Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Open Air Mall.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April - 8 June (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/beyondvangoghegypt.com\/\" style=\"\">Beyond Van Gogh: The Immersive Experience<\/a><\/span><span style=\"font-weight:400;\"> at District 5 by Marakez in New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/anoushka_8329\" style=\"\">Anoushka<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 April - 30 June (Thursday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Early bird registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 July - 2 November (Wednesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">General registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/sherine_8310\" style=\"\">Sherine<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf, Alamein City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-12 December (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">The<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Marakez<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":701612,"template":"","categories":[],"tags":[],"class_list":["post-701611","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"e47bee10-42eb-413d-91c6-8cdafffa9263","teaser":"","photo_url":"https:\/\/ent.news\/2026\/5\/622.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to start your own cloud restaurant: The encore - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/how-to-start-your-own-cloud-restaurant-the-encore\/\" \/>\n<meta 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