{"id":697468,"date":"2026-04-30T00:00:00","date_gmt":"2026-04-30T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=697468"},"modified":"2026-04-30T12:55:04","modified_gmt":"2026-04-30T12:55:04","slug":"is-the-honeymoon-phase-between-corporate-and-ai-coming-to-an-end","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/is-the-honeymoon-phase-between-corporate-and-ai-coming-to-an-end\/","title":{"rendered":"Is the honeymoon phase between corporate and AI coming to an end?"},"content":{"rendered":"<section id=\"697470\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"697470\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/usd-nears-the-54-mark-again-amid-elevated-hot-money-outflows\/\">\r\n                            USD nears the 54 mark again amid elevated hot money outflows                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/usd-nears-the-54-mark-again-amid-elevated-hot-money-outflows\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The move signals a sharp uptick in foreign currency demand within the interbank market as the EGP continues to function under a flexible exchange rate regime. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>At the banks:<\/strong> The greenback was changing hands at EGP 53.57 (buy) and EGP 53.67 (sell) at the NBE, while it hit EGP 53.55 (buy) and EGP 53.65 (sell) at the CIB, and EGP 53.84 (buy) and EGP 53.94 (sell) at ADIB.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>\u201cRising<\/strong><strong> geopolitical tensions have intensified pressure on the EGP this week, triggering a wave of foreign exits from the secondary debt market<\/strong>,\u201d a banking source tells us, adding that foreign investors offloaded approximately USD 750 mn in local debt instruments over the course of three sessions this week. Further exit requests are slated for execution early next week, signaling continued downward pressure on the currency. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>The market saw a momentary flash of optimism yesterday<\/strong>, with the source noting that USD 277 mn in fresh inflows entered the system before the latest escalation in regional tensions spurred the subsequent wave of sell-offs. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Struggling factory owners now have more time to get their <\/strong><strong>stalled projects off the ground<\/strong>, according to an Industry Ministry <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid02mJGftbCcrq8fnbQNmNbfwz3z56isiyazfTVd5GTPx3ctnwmzdNUTYqMkyzpaFULBl\">statement<\/a>, which makes it clear that those who don\u2019t will risk losing their land. Minister Khaled Hashem\u2019s latest decision (107 of 2026) extended the deadline to year-end from the end of April for all stalled industrial projects to show meaningful progress, with grace periods ranging from 6-18 months depending on completion rates and partial fine waivers attached \u2014 but likely no further extensions after that. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>What about those who\u2019ve already used up their extensions? <\/strong>Projects that have already received extensions but haven\u2019t progressed have three months to rectify their status or face immediate withdrawal. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>As much an audit as it is a relief measure:<\/strong> By freezing ownership transfers until projects have been operational for three years and the land price is paid in full, the ministry is explicitly targeting land bankers \u2014 investors who sit on unbuilt industrial plots waiting for land to appreciate rather than manufacturing anything. The decision follows <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/20\/nuca-cracks-down-on-developers-who-re-sell-land-to-others\/\">a similar move<\/a> in the residential market, where NUCA rolled out a parallel system of fees targeting developers who flip state-allocated plots to secondary builders without breaking ground. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">^^ We\u2019ll have more on both stories in EnterpriseAM next week. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><a href=\"https:\/\/sub.ent.news\/menaplus\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1627.gif?ssl=1\" \/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Riyadh to Mumbai. Abu Dhabi to Singapore. Dubai to London. Cairo to Shenzhen.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>The most important business stories in MENA aren\u2019t happening inside MENA anymore<\/strong> \u2014 they\u2019re happening at the edges, where regional capital meets global ambition.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>EnterpriseAM MENA+ is our new flagship newsletter<\/strong>, built to cover the flows of capital, people, and ideas across the Middle East \u2014 and beyond it. AI, geopolitics, the war for talent, sovereign wealth strategy, the changing energy economy, and the new corridors reshaping global trade.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/sub.ent.news\/menaplus\/\">Tap or click here to get your own copy<\/a><\/strong> delivered to your inbox every Monday, Wednesday, and Friday at 12pm UAE | 11am KSA | 11am Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\ud83c\udf10 <strong>Following the US central bank\u2019s decision to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/cabinet-keeps-sunday-wfh-for-another-month-to-curb-energy-costs\/\">hold rates steady<\/a><\/strong><strong>, the <\/strong><strong>Bank of England voted to keep key interest rates at 3.75%<\/strong> \u2014 a move reportedly widely anticipated by economists. Meanwhile, oil prices hit four-year highs, with Brent reaching USD 126 \/ bbl before retreating to USD 115 \/ bbl as of the time of publication. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>The price surge comes as US President Donald Trump maintains the naval blockade on Iranian ports<\/strong> until Tehran backs down from its nuclear program. <a target=\"_blank\" href=\"https:\/\/www.axios.com\/2026\/04\/30\/trump-military-plans-iran-briefing-centcom\">Axios<\/a> reports that the US is preparing for possible military action against Iran. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/04\/30\/bank-of-england-april-2026-interest-rate-decision-iran-war.html\">CNBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/iran-war-live-oil-prices-surge-fears-escalation-hegseth-testify-before-senate-2026-04-30\/\">Reuters<\/a>, and the <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2026\/04\/30\/business\/oil-gas-price-iran.html\">New York Times<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>CLOSER TO HOME-<\/strong> The Israeli military intercepted at least 22 boats from a flotilla carrying humanitarian aid for Gaza near the Greek island of Crete. The Israeli Foreign Affairs Ministry says around 175 pro-Palestinian activists were detained and transported to Israel. The Global Sumud Flotilla denounced the seizure as \u201cpiracy\u201d and said it was in \u201ccomplete violation of international law.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/c4g4lk9m77vo\">BBC<\/a> and the <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2026\/04\/30\/world\/middleeast\/israel-gaza-aid-flotilla.html\">New York Times<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Work-from-home<\/strong><strong> Sundays are <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/cabinet-keeps-sunday-wfh-for-another-month-to-curb-energy-costs\/\">here to stay<\/a><\/strong><strong> for another month. <\/strong>The cabinet has extended the mandatory work-from-home policy for public- and private-sector employees till the end of May;<\/li>\n<li><strong>The government is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/govt-opens-water-and-social-housing-to-the-private-sector\/\">loosening its grip<\/a><\/strong><strong> over two of the state\u2019s heaviest public service sectors: water and social housing<\/strong>, opening the door for private capital as it looks to shift some of the fiscal load off its books;<\/li>\n<li><strong>Our first SPAC wants to gold-plate its portfolio: <\/strong>Catalyst Partners Middle East is <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/cpme-moves-to-fully-acquire-of-investment-platform-evolve\/\">vying for up to 100%<\/a> of EIH Consulting \u2014 a precious metals investment and consulting firm \u2014 and its subsidiaries.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> The weekend will be off to a warm start, with the mercury set to peak at 32\u00b0C, with a low of 20\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" 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        <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">PLUG IN<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/the-cost-of-ai-in-business-what-started-as-the-smart-thing-to-do-has-turned-into-a-financial-burden\/\">\r\n                            Is the honeymoon phase between corporate and AI coming to an end?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/the-cost-of-ai-in-business-what-started-as-the-smart-thing-to-do-has-turned-into-a-financial-burden\/1624-jpg-24\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1624.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1624.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1624.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1624.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-697473\" class=\"content-area-description single-story post-697473 post type-post status-publish format-standard has-post-thumbnail hentry category-plug-in tag-ai tag-employment tag-enterprisepm tag-office-life tag-plug-in tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83e\udd16\ud83d\udcb8 <strong> It seems that integrating AI into the corporate world <\/strong><strong>has become a headache for business owners<\/strong>, despite initial promises of a smarter, more cost-effective future. Following waves of <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/05\/googles-ambitions-come-at-a-cost-and-its-workers-are-paying-the-price\/\" style=\"\">mass layoffs intended to favor AI automation<\/a>, a study from MIT (<a target=\"_blank\" href=\"https:\/\/ent.news\/2026\/4\/1544.pdf\" style=\"\">pdf<\/a>) suggests that the cost of utilizing AI tools far exceeds human salaries. What exactly does this mean?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Companies are losing twice<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Double trouble: <\/strong>The variable costs of AI tools \u2014 query fees, processing costs, premium subscriptions, and more \u2014 have become a <a target=\"_blank\" href=\"https:\/\/www.axios.com\/2026\/04\/26\/ai-cost-human-workers\" style=\"\">financial weight<\/a> for companies handling mns of requests and thousands of daily operations. At the current pace, total AI spending is projected to reach USD 5.2 tn by 2030, including USD 1.6 tn for data centers and USD 3.3 tn for IT equipment, according to <a target=\"_blank\" href=\"https:\/\/fortune.com\/2026\/04\/28\/nvidia-executive-cost-of-ai-is-greater-than-cost-of-employees\/\" style=\"\">McKinsey data<\/a> cited by Fortune. All of this makes the equation of replacing humans with AI a losing wager when compared to the relatively fixed and stable cost of employee wages.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The study revealed that AI is more economical than human labor in only 23% of tasks.<\/strong> In contrast, infrastructure and implementation costs exceed employee wages in 77% of cases. This gap is most evident in computer vision systems, where the cost of installation can be five times higher than hiring an experienced quality control observer for three years, according to the study.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>These shifts have rapidly drained the annual budgets of major firms.<\/strong> \u201cI'm back to the drawing board because the budget I thought I would need is blown away already,\u201d Uber\u2019s CTO Praveen Neppalli Naga told <a target=\"_blank\" href=\"https:\/\/www.theinformation.com\/newsletters\/applied-ai\/uber-cto-shows-claude-code-can-blow-ai-budgets\" style=\"\">The Information<\/a>, referring to the steep costs the ride-hailing giant faces while adopting AI-powered coding tools like Anthropic\u2019s Claude Code.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The loss isn't just financial: <\/strong>Companies now face a hidden cost known as the \u201challucination tax,\u201d which forces business owners to pay twice: once to run the large language models, and a second time to fund the human salaries of those who monitor and edit the output quality. On average, employees spend over four hours a week auditing AI outputs and correcting factual or logical errors, translating to estimated losses of USD 14.2k per year per employee, according to <a target=\"_blank\" href=\"https:\/\/medium.com\/@marketing_38292\/the-hallucination-tax-4748ad5bea60#:~:text=Forrester%20estimates%20enterprises%20spend%20%2414%2C200%20per%20employee%20per%20year%20verifying%20AI%20outputs%20%E2%80%94%204.3%20hours%20per%20week%20of%20human%20time%20spent%20cleaning%20up%20after%20a%20system%20that%20did%20not%20have%20to%20be%20this%20inaccurate.\" style=\"\">Forrester Research<\/a> data.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">A course correction<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Learning the hard way: <\/strong>Regardless of the on-paper losses following layoffs, companies won't feel the gravity of the situation until it manifests as inflated figures in their ledgers. This has prompted a <a target=\"_blank\" href=\"https:\/\/fortune.com\/2026\/04\/28\/nvidia-executive-cost-of-ai-is-greater-than-cost-of-employees\/\" style=\"\">noticeable shift<\/a> in the methodology of CFOs. According to a <a target=\"_blank\" href=\"https:\/\/www.gartner.com\/en\/articles\/ai-value-crisis\" style=\"\">Gartner report<\/a>, they're moving away from adopting and experimenting with AI at any cost toward measuring <a target=\"_blank\" href=\"https:\/\/www.deloitte.com\/global\/en\/services\/consulting\/perspectives\/how-to-navigate-economics-of-ai.html\" style=\"\">AI unit economics<\/a> to determine exactly where money is being spent and what the real return is.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Some companies have moved past the initial infatuation phase and are now pivoting toward strict scrutiny of ROI, cloud spending, and computing costs. <\/strong>In addition to the variable costs draining budgets, companies face supplier instability \u2014 pricing structures and contracts change almost constantly, making AI budgeting a complex and difficult task. This gives the human element the advantage of relatively fixed costs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Businesses are currently staging a tactical retreat from comprehensive automation policies<\/strong>, moving instead toward limiting these tools to high-value tasks that do not consume massive amounts of data processing. Moreover, due to the high cost of data filtering and continuous maintenance, <a target=\"_blank\" href=\"https:\/\/www.ibm.com\/think\/topics\/human-in-the-loop\" style=\"\">humans are now being re-hired<\/a> to evaluate model outputs and <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/02\/good-ai-work-is-human-sourced\/\" style=\"\">address hallucinations<\/a>. Despite this, companies like <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/crm1y89vek8o\" style=\"\">Meta<\/a> and <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2026\/04\/24\/tech\/microsoft-voluntary-buyouts-us-employees\" style=\"\">Microsoft<\/a> continue to lay employees off in droves.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">So, what about us?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good news for our region: <\/strong>These shifts represent a window for companies operating in Egypt and the Gulf. While labor costs remain relatively competitive across many sectors, the financial break-even point \u2014 where the cost of replacing an employee with AI becomes equal \u2014 is much further off than in global tech hubs like Silicon Valley. This means that for regional companies, particularly SMEs, relying on human talent is the wisest strategic choice to protect margins in the medium term.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The bottom line?<\/strong> There is less pressure to rush into total AI systems. Instead, the focus should be on tools that assist employees in their tasks rather than replacing them entirely, especially given a regional infrastructure that still requires further development.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/employment\/\">employment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/office-life\/\">office life<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/plug-in\/\">PLUG IN<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"697475 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"697475\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/697475\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-697475\" class=\"content-area-description single-story post-697475 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"697476\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"697476\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/netflixs-apex-is-survival-drama-that-plays-it-safe-should-you-still-give-it-a-shot\/\">\r\n                            Apex delivers visually stunning battle for survival, but few surprises                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/netflixs-apex-is-survival-drama-that-plays-it-safe-should-you-still-give-it-a-shot\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Her path crosses with Ben (Egerton), a young man whose friendly facade quickly crumbles to reveal a sadistic hunter. As Ben begins his pursuit of Sasha, she\u2019s forced to use every skill in her arsenal just to stay alive.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What worked:<\/strong> Korm\u00e1kur \u2014 known for visceral, nature-driven epics like Everest \u2014 brings his signature mystery by turning the environment into a central character. The film excels at creating thematic parallels, with the harsh Australian outback mirroring Sasha\u2019s internal state. This physical journey of survival becomes a metaphor for her own emotional recovery. Meanwhile, Egerton delivers a standout performance as the deeply disturbed Ben.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What missed the mark:<\/strong> Despite the cinematography and compelling performances, Apex doesn't entirely escape the common pitfalls of the cat-and-mouse genre. It leans into certain clich\u00e9s, such as an overly stylized portrayal of villainy and a mid-movie lag in pacing. The script occasionally tries too hard to inject heavy philosophical themes into the characters, making them feel forced at times. While the director attempts to maintain a steady pulse, the plot remains largely predictable, failing to break the mold of survival cinema.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The final verdict:<\/strong> Apex is a visual feast, and it offers a solid viewing experience layered with deep, complex themes. That said, it\u2019s worth tempering expectations \u2014 the story largely stays within the bounds of a traditional drama, without major twists or narrative surprises. Still, it makes for a solid, easy pick for a casual night in.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>The show is streaming on <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/81763251\" style=\"\">Netflix<\/a>. Watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=kgv8jf_8dm0\" style=\"\">watch, runtime: 2:13<\/a>).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"697478 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"697478\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/697478\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-697478\" class=\"content-area-description single-story post-697478 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.theafricaceoforum.com\/forum-2026\/en\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/973.jpg?ssl=1\"><\/a><\/span><\/p><div class=\"grouped-tags\">\n<p><span style=\"font-weight:700\">At Africa CEO Forum 2026 in Kigali, leading CEOs, investors, and policymakers will confront the challenge shaping Africa\u2019s future:<\/span><span> scale or fail. Explore ideas, insights, and partnerships driving continental growth. Join the leaders building Africa\u2019s next success stories. <\/span><span style=\"font-weight:700;\">Secure your seat at Africa CEO Forum 2026.<\/span><\/p>\n<\/div>\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"697479\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"697479\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/this-weekend-al-ahly-vs-zamalek-a-packed-european-schedule\/\">\r\n                            It\u2019s time for a Cairo Derby                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/this-weekend-al-ahly-vs-zamalek-a-packed-european-schedule\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Zamalek enters the match bolstered by high morale as they maintain their lead at the top, despite a narrowing gap with second-placed Pyramids. Meanwhile, Al Ahly is determined to appease their fans and get back on track following their resounding 3-0 setback against Pyramids. Kick-off is at 8pm on ON Sport.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also in the Nile League (5pm):<\/strong><\/p>\n<ul>\n<li>Pyramids vs. Enppi;<\/li>\n<li>Ceramica Cleopatra vs. Al Masry.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Over in Europe:<\/strong><\/p>\n<ul>\n<li>Pisa vs. Lecce \u2014 Serie A, 9:45pm;<\/li>\n<li>Leeds United vs. Burnley \u2014 Premier League, 10pm;<\/li>\n<li>Girona vs. Mallorca \u2014 La Liga, 10pm.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Saturday\u2019s fixtures<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Can Arsenal course-correct?<\/strong> Arsenal prepares to face Fulham in the Premier League, where the Gunners aim to secure three points to maintain their title hopes and standing at the summit amid fierce competition from Manchester City. This crucial domestic encounter follows their 1-1 draw against Atl\u00e9tico Madrid on Wednesday in the Champions League semi-final first leg. The match kicks off at 7:30pm Saturday on beIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Premier League (5pm):<\/strong><\/p>\n<ul>\n<li>Wolves vs. Sunderland;<\/li>\n<li>Brentford vs. West Ham United;<\/li>\n<li>Newcastle vs. Brighton.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Barcelona eyes La Liga title: <\/strong>Barcelona visits Osasuna in Week 34 of the Spanish league. The Catalan side seeks to grab three vital away points to move closer to officially sealing the championship. Kick-off is at 10pm Saturday on beIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- <\/strong>Paris Saint-Germain hosts Lorient in a match where the Parisian side hopes to continue its strong domestic form and collect an additional three points to safeguard its title bid. The match begins at 6pm Saturday on beIN Sports 2.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>More major European league action:<\/strong><\/p>\n<ul>\n<li>Bayern Munich vs. Heidenheim \u2014 Bundesliga, 4:30pm;<\/li>\n<li>Valencia vs. Atl\u00e9tico Madrid \u2014 La Liga, 5:15pm;<\/li>\n<li>Como vs. Napoli \u2014 Serie A, 7pm;<\/li>\n<li>Bayer Leverkusen vs. RB Leipzig \u2014 Bundesliga, 7:30pm;<\/li>\n<li>Alav\u00e9s vs. Genoa \u2014 Serie A, 9:45pm;<\/li>\n<li>Nice vs. Lens \u2014 Ligue 1, 10:05pm.<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"697481\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper 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<\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-t2g8lpc\" data-v=\"4\" data-block-id=\"t2g8lpc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-t2g8lpc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-t2g8lpc-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    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   <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/empower-her-art-forum-returns-to-gem-this-weekend\/\">\r\n                            Celebrate women in art with EHAF at GEM                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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src=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1620.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"697483\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/empower-her-art-forum-returns-to-gem-this-weekend\/1620-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1620.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1620.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1620.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1620.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-697482\" class=\"content-area-description single-story post-697482 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-mark-your-calendar tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfa8 <strong>A global art exhibition awaits at the Grand Egyptian Museum as this <\/strong><strong>year\u2019s Empower Her Art Forum (EHAF) returns from Saturday, 2 May to Tuesday, 5 May.<\/strong> The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DXB-N4xiM9D\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">festival<\/a> celebrates women in art, showcasing over 300 different pieces from a diverse lineup of artists. The four-day festival runs daily between 10am-10pm \u2014 you can book your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/EHAF_Empower_Her_8257\" style=\"\">Ticketsmarch\u00e9<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"697484\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"697484\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/what-the-markets-are-doing-on-30-april-2026\/\">\r\n                            What the markets are doing on 30 April 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/what-the-markets-are-doing-on-30-april-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/what-the-markets-are-doing-on-30-april-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/what-the-markets-are-doing-on-30-april-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 30 April 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/what-the-markets-are-doing-on-30-april-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/what-the-markets-are-doing-on-30-april-2026\/&title=What the markets are doing on 30 April 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+30+April+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F04%2F30%2Fwhat-the-markets-are-doing-on-30-april-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/what-the-markets-are-doing-on-30-april-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-697484\" class=\"content-area-description single-story post-697484 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 1.2% at today\u2019s close<\/strong> on turnover of EGP 11.0 bn (52.2% above the 90-day average). Local investors were the sole net buyers. The index is up 23.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Valmore Holding -EGP (+3.7%), AMOC (+3.5%), and Palm Hills Developments (+1.8%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Raya Holding (-4.2%), Fawry (-3.7%), and Emaar Misr (-2.6%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"697485\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/30\/697485\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-697485\" class=\"content-area-description single-story post-697485 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\ud83d\uddd3\ufe0f APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April - 8 June (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/beyondvangoghegypt.com\/\" style=\"\">Beyond Van Gogh: The Immersive Experience<\/a><\/span><span style=\"font-weight:400;\"> at District 5 by Marakez in New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 April - 30 June (Thursday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Early bird registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 April - 2 May (Monday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DWeF2NxjL47\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Alexandria Short Film Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 April - 9 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DXUtX54jfd8\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Contemporary Dance Night Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/International-Jazz-Day_8254\" style=\"\">International Jazz Day<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/The-Goats_8270\" style=\"\">The Goats<\/a><\/span><span style=\"font-weight:400;\"> at El Rihany Theater.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1875\" style=\"\">El Hekaya: Amr Diab<\/a><\/span><span style=\"font-weight:400;\"> at AUC Football Field. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/El-Leila-El-Kebira-second-show_8261?from=2026-04-26&to=2036-04-26&tm_csrf_token=eaa241fc0e639af2be8eed71f6d8a380\" style=\"\">El Leila El Kebira<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-2 May (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DWPHpZVCM73\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cotzl\u2019s Step Into the Light bazaar<\/a><\/span><span style=\"font-weight:400;\"> at Al Horreya Garden, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2-5 May (Saturday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/EHAF_Empower_Her_8257\" style=\"\">Empower Her Art Forum (EHAF)<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Egyptian Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-9 May (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DQt5i4CDPxw\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Sandbox Festival<\/a><\/span><span style=\"font-weight:400;\"> in El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-10 May (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/The_Egyptian_Horse_Festival_8199\" style=\"\">ASEEL Egyptian Horse Festival<\/a><\/span><span style=\"font-weight:400;\"> at the Armed Forces Equestrian Club, Nasr City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-9 May (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DXT1Z4MCHGX\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Mina Nader Interactive Comedy Show<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DXMgbCKApIE\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cairo Vintage Souq<\/a><\/span><span style=\"font-weight:400;\"> at Al Zohriya Garden, Zamalek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/95\" style=\"\">The Marketers League<\/a><\/span><span style=\"font-weight:400;\"> at The Grand Egyptian Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/4\" style=\"\">Riham Abdel Ghafour with Mahmoud Saad<\/a><\/span><span style=\"font-weight:400;\"> at Falaki Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/omar_khairat_8276\" style=\"\">Omar Khairat<\/a><\/span><span style=\"font-weight:400;\"> live with Baheya at Al Manara Main Hall. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Jadal_8305?from=2026-04-29&to=2036-04-29&tm_csrf_token=f8e65f6ad6add6c96af6d13355c6aeed\" style=\"\">Jadal<\/a><\/span><span> at Boom Room, Madinaty.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1877\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at El Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/amr_selim_8250\" style=\"\">Amr Selim<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Bazet-Menny_8263\" style=\"\">Bazet Menny<\/a><\/span><span style=\"font-weight:400;\"> with Waleed Moghazy at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/passboard.net\/events\/69ede3abe0840456ee7e20cd\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn5QJJFjRlOcOgyiPRmm4J4j47PJ7gGAs8-XnCrrVunfOG126muzVkykV8lCo_aem_PMWTvlCL4eZpEy6PbBNbKw\" style=\"\">The Prontos Michael Jackson Tribute<\/a><\/span><span style=\"font-weight:400;\"> night at Room Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/adam_port_citadel_8258\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at Salah El Din Citadel. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 May (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/sharmoofers_8280\" style=\"\">Sharmoofers<\/a><\/span><span> at Ewart Memorial Hall, AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27-30 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Matsagharonash_8175\" style=\"\">Matsagharonash<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27-29 May (Wednesday-Friday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 July - 2 November (Wednesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">General registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-12 December (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">The<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Marakez<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":697469,"template":"","categories":[],"tags":[],"class_list":["post-697468","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"9975bdb5-17ce-4304-8d14-e1dfcd3672ae","teaser":"","photo_url":"https:\/\/ent.news\/2025\/12\/444.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is the honeymoon phase between corporate and AI coming to an end? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/is-the-honeymoon-phase-between-corporate-and-ai-coming-to-an-end\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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