{"id":691149,"date":"2026-04-01T00:00:00","date_gmt":"2026-04-01T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=691149"},"modified":"2026-04-01T13:09:13","modified_gmt":"2026-04-01T13:09:13","slug":"delusion-mayhaps-indeed-be-the-solution","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/delusion-mayhaps-indeed-be-the-solution\/","title":{"rendered":"Delusion mayhaps indeed be the solution"},"content":{"rendered":"<section id=\"691151\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"691151\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/govt-mulls-flexible-natural-gas-pricing-for-industrial-sectors\/\">\r\n                            Gov\u2019t mulls flexible natural gas pricing for industrial sectors                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/govt-mulls-flexible-natural-gas-pricing-for-industrial-sectors\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Today, we\u2019re looking at why acting the fool in the face of reality might be exactly what you need to keep moving. In other words: sometimes, you just need to be a little delusional.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But first, the news\u2026<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83d\udccd <strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/31\/egypt-moves-to-link-fertilizer-feedstock-costs-to-international-gas-prices\/\" style=\"\">Fertilizer manufacturers<\/a><\/strong> <strong> likely won\u2019t be alone in seeing gas prices rise in tandem with their export prices. <\/strong>The government is mulling a flexible and gradually introduced pricing structure for natural gas for some sectors to cushion the state from rising energy import bills while keeping margins in the industrial sector viable, three government officials tell EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But this won\u2019t apply to all sectors<\/strong>, with the food industry and other essential goods producers likely to have their gas bill remain the same. With inflation for many of these goods already rising, the state seems willing to shoulder the increased energy costs to try to keep inflation in check and production at sufficient levels. The ceramics sector will also likely see prices remain the same on the back of a growing backlog in the sector \u2014 at least until there\u2019s greater clarity in the markets.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ We\u2019ll have more on this story in tomorrow\u2019s edition of EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>It\u2019s another busy afternoon in the global press<\/strong>, with US President Donald Trump reiterating that the war with Iran could end in \u201ctwo to three weeks.\u201d Trump also topped headlines after threatening to leave NATO if European countries don\u2019t step up to stop Iran from blocking the Strait of Hormuz.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Not long after, British Prime Minister Keir Starmer announced that <\/strong><strong>t<\/strong><strong>he UK would gather 35 countries to discuss ways to reopen and secure the strait.<\/strong> Meanwhile, as strikes between Iran and Israel continue, Iran\u2019s IRGC has threatened to attack US tech companies, including Nvidia, Apple, Microsoft, and Google, in retaliation for US assassinations in Iran.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/c36r5p1l7w3t\" style=\"\">BBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/04\/01\/iran-irgc-nvidia-appple-attack-threat.html\" style=\"\">CNBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/trump-says-us-could-end-iran-war-two-three-weeks-2026-03-31\/\" style=\"\">Reuters<\/a>, and the <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/2026\/apr\/01\/hormuz-strait-talks-britain-starmer\" style=\"\">Guardian<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the business press, Oracle made significant job cuts on Tuesday <\/strong>\u2014 about 10k workers are believed to have lost their jobs via a 6am email. The software company has been investing heavily in AI and has witnessed its stock plummet this year. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cm296jzzl9yo\" style=\"\">BBC<\/a> and <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/03\/31\/oracle-layoffs-ai-spending.html\" style=\"\">CNBC<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>A majority of analysts and economists polled by EnterpriseAM expect the CBE\u2019s Monetary Policy Committee to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/majority-of-analysts-see-central-bank-of-egypt-keeping-rates-on-hold-as-wartime-pressures-build\/\" style=\"\">leave interest rates unchanged<\/a><\/strong> at its meeting tomorrow, marking a sharp shift from February\u2019s \u201ccrisis management is over\u201d narrative;<\/li>\n<li><strong>The Madbouly government has secured a new <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/egypt-secures-usd-220-mn-japanese-loan-to-back-budget-private-sector-reforms\/\" style=\"\">JPY 35 bn loan<\/a><\/strong> \u2014 equivalent to USD 220 mn \u2014 from Japan to shore up the budget and grease the wheels of private-sector reform;<\/li>\n<li><strong>The unusually quiet streets of Cairo are catching the attention of the global press. <\/strong>Reuters and AP are both out with pieces interviewing business owners and workers to get <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/early-closing-hours-pile-pressure-on-cafes-and-shops\/\" style=\"\">on-the-ground reactions<\/a> to the government\u2019s decision to shut select businesses early.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>It\u2019s going to be another day of rocky weather in Cairo, with showers and potential thunderstorms forecast. Temperatures are set to peak at a high of 25\u00b0C, with a low of 14\u00b0C, according to our favorite weather app. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/industry\/\">industry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/oil-and-gas\/\">oil and gas<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"691153 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"691153\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/691153\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-691153\" class=\"content-area-description single-story post-691153 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/439.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"691154\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"691154\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/why-delusional-thinking-could-be-a-tool-for-growth\/\">\r\n                            How a little delusion may be the solution                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/why-delusional-thinking-could-be-a-tool-for-growth\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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When Thomas Edison thought to bring the light bulb to life, he was called delusional \u2014 and he was, but still did it. That, ladies and gentlemen, is called delusional optimism: being \u201ccompletely unreasonable\u201d about how good something can get, according to bestselling author and mindfulness coach <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/case.kenny\/\" style=\"\">Case Kenny<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The science behind delusional thinking<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What we tell ourselves and what we believe doesn\u2019t just reflect a present reality \u2014 but rather shapes it.<\/strong> Research from the University of Edinburgh <a target=\"_blank\" href=\"https:\/\/scispace.com\/pdf\/words-and-the-world-predictive-coding-and-the-language-3yy72tb480.pdf\" style=\"\">shows<\/a> how our brains operate as engines of \u201cprobabilistic prediction,\u201d continuously generating scenarios based on prior knowledge, beliefs, and expectations, which then meet with physical sensory inputs, resulting in a conscious experience where the brain attempts to minimize the gap between what it expects to happen and what it actually feels is happening.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Language, or rather what we tell ourselves, can act as a programming tool for the mind<\/strong>, creating artificial contexts that can recalibrate how certain situations are perceived. What this means is that continuous self-directed speech may create an influential form of cognitive self-manipulation, allowing the brain to artificially control perception, reasoning, and behavior, according to the study. In short: those morning self-affirmations can actually work.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Delusional optimism, if we\u2019re talking science, is rooted in a phenomenon known as the <\/strong><strong>optimism bias<\/strong>, which essentially is the tendency for us to overestimate the likelihood of positive events coming our way, and vice versa. According to a seminal 2011 <a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/51863373_The_optimism_bias\" style=\"\">study<\/a>, some 80% of the global human population exhibits this bias, making optimism an integral \u2014 and advantageous \u2014 part of being human. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">How <strong>delulu<\/strong> wires us differently<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When highly optimistic individuals are faced with negative information, the brain fails to code the information that would require them to tone it down<\/strong>, according to the study. On the other hand, when engaging in positive affirmations and modes of thinking or receiving positive information confirming one\u2019s own optimistic beliefs, the amygdala shows increased activity. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When you\u2019re always expecting positive outcomes, you experience less stress and anxiety<\/strong>, giving your immune system a helping hand. In fact, being optimistic <a target=\"_blank\" href=\"https:\/\/www.pnas.org\/doi\/full\/10.1073\/pnas.1900712116\" style=\"\">may add a few years to your lifespan<\/a> too. If we\u2019re talking about delusional optimism in a workplace setting, optimists tend to see value in their work, leading them to work harder, longer, or even more efficiently, producing desirable results that ultimately see them climbing the corporate ladder. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>By believing something incredibly positive is possible<\/strong>, we\u2019re inspired to take the necessary steps to reach it, according to <a target=\"_blank\" href=\"https:\/\/www.vox.com\/advice\/482425\/optimism-bias-unrealistic-motivation-delulu?utm_source=youtube&utm_medium=social&utm_campaign=dhyoutube&utm_content\" style=\"\">Vox<\/a>. This actively improves the chances of achieving the desired positive results. A self-fulfilling prophecy, essentially \u2014 the good kind.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The sweet spot<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While a little delusion may go a long way, too much of it can lead to navigating an entirely different plane untethered from reality. <\/strong>If your brain is consistently disregarding negative signals, underestimating \u2014 or even ignoring \u2014 risk, it\u2019s very likely that you\u2019ll find yourself taking everything for granted in the hopes of it \u201cworking out.\u201d Leaning too much on delusional optimism can also lead to glossing over failures and ignoring feedback. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s safer to stay optimistic, but keep it real. <\/strong>The sweet spot seems to be what Vox calls optimistic realism \u2014 getting the most benefits out of having a positive outlook, without being all too delusional. After all, <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/business-42791869\" style=\"\">too much optimism is what led to the 2008 financial crisis<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                        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data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/37.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/37.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-691157\" class=\"content-area-description single-story post-691157 post type-post status-publish format-standard has-post-thumbnail hentry category-under-the-lamplight tag-enterprise-recommends tag-enterprisepm tag-under-the-lamplight tag-worth-reading wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83d\udca1<strong>Korea\u2019s<\/strong><strong> dark history with imperialism comes to the surface in Susan Choi\u2019s <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/219743621-flashlight\" style=\"\">Flashlight<\/a><\/strong><strong>, seen through the lens of one family\u2019s troubled timeline.<\/strong> Choi crafts a sweeping tale delving into the life of defiant and smart Louisa, who, at 10 years old, is taken to a consultation for seemingly trauma-induced misbehavior after witnessing the mysterious death of her father. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Flashlight moves back and forth across Louisa\u2019s family\u2019s timeline, shifting between multiple perspectives.<\/strong> While Louisa grapples with the death of her father and growing emotional distance from her mother, decades earlier, her father struggles with a fractured identity and a family shaped by exile in a post-war Korean immigrant community in Japan. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A long but gripping read:<\/strong> Choi expertly maps a geographically vast and intricate struggle with exile, absence, and loss over nearly 500 pages, with a series of historically-framed character studies unfolding in intricately detailed description. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What stands out:<\/strong> Despite the book\u2019s larger political and social context, Choi is able to capture the emotional and psychological nuance in her characters in a striking way. She probes deeply \u2014 as if carrying a flashlight \u2014 into the implications of displacement and a disconnected history, and how it creates an almost inexpressible sense of grief. What stood out the most was the depth with which each character was drawn and how convincingly grounded they remained \u2014 a stark contrast to the backdrop of vast political upheaval. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our verdict:<\/strong> If you\u2019re drawn to complex family histories and rich emotional landscapes, Flashlight deserves a spot on your TBR. The deft way Choi tackles a range of themes from emotionally heavy parent-child dynamics to hefty moral dilemmas makes it a can\u2019t-miss, in our opinion.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT-<\/strong> You can get the paperback at <a target=\"_blank\" href=\"https:\/\/bookspotonline.com\/middle.php?file=bookdetails&bookid=45195\" style=\"\">The Bookspot<\/a>. You can also find the eBook on <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Flashlight-Susan-Choi-ebook\/dp\/B0DK2Y8B8M\/ref=tmm_kin_swatch_0\" style=\"\">Kindle<\/a> and <a target=\"_blank\" href=\"https:\/\/www.kobo.com\/ww\/en\/ebook\/flashlight-4?sId=1d9d635e-c019-4204-acd5-7fbc6b1e6c76&ssId=68xMEVzc_xN7wD5yeu9pQ&cPos=2\" style=\"\">Kobo<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/under-the-lamplight\/\">Under the Lamplight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a 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   \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/historic-qualification-for-iraq-and-a-disappointing-absence-for-italy-the-world-cup-lineup-is-here\/\">\r\n                            The World Cup lineup is here                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/historic-qualification-for-iraq-and-a-disappointing-absence-for-italy-the-world-cup-lineup-is-here\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Historic qualification for Iraq and a disappointing absence for Italy \u2014 the World Cup lineup is here&url=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/historic-qualification-for-iraq-and-a-disappointing-absence-for-italy-the-world-cup-lineup-is-here\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li 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                 <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/historic-qualification-for-iraq-and-a-disappointing-absence-for-italy-the-world-cup-lineup-is-here\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/50.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"691161\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/historic-qualification-for-iraq-and-a-disappointing-absence-for-italy-the-world-cup-lineup-is-here\/50-jpg-40\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/50.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"50.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/50.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/50.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-691160\" class=\"content-area-description single-story post-691160 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>Following the conclusion of the playoff matches<\/strong>, six teams have secured their spots in the World Cup finals after navigating the qualifying stage. They join those who previously reserved their places in the tournament, which will be hosted by the United States, Canada, and Mexico from 11 June to 19 July, featuring 48 nations.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Who qualified in the playoffs?<\/strong> The national teams of Sweden, Turkey, Bosnia and Herzegovina, and Czechia managed to cross over to the World Cup. Additionally, the Iraqi national team succeeded in snatching a qualification card at the expense of Bolivia, ascending to the World Cup after a 40-year absence. DR Congo also secured its qualification by overcoming Jamaica.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- For the third consecutive time<\/strong>, the Italian national team has failed to qualify for the World Cup in a disappointing surprise, following its loss to Bosnia and Herzegovina on penalties.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udfc6 <strong>The participating teams are grouped as follows:<\/strong><\/p>\n<ul>\n<li><strong>Group A: <\/strong>Mexico, South Africa, South Korea, and Czechia;<\/li>\n<li><strong>Group B:<\/strong> Canada, Bosnia and Herzegovina, Qatar, and Switzerland;<\/li>\n<li><strong>Group C:<\/strong> Brazil, Morocco, Haiti, and Scotland;<\/li>\n<li><strong>Group D:<\/strong> US, Paraguay, Australia, and Turkey;<\/li>\n<li><strong>Group E:<\/strong> Germany, Cura\u00e7ao, Ivory Coast, and Ecuador;<\/li>\n<li><strong>Group F:<\/strong> Netherlands, Japan, Sweden, and Tunisia;<\/li>\n<li><strong>Group G:<\/strong> Belgium, Egypt, Iran, and New Zealand;<\/li>\n<li><strong>Group H:<\/strong> Spain, Cape Verde, Saudi Arabia, and Uruguay;<\/li>\n<li><strong>Group I:<\/strong> France, Senegal, Iraq, and Norway;<\/li>\n<li><strong>Group J:<\/strong> Argentina, Algeria, Austria, and Jordan;<\/li>\n<li><strong>Group K:<\/strong> Portugal, DR Congo, Uzbekistan, and Colombia;<\/li>\n<li><strong>Group L:<\/strong> England, Croatia, Ghana, and Panama. <\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"691162\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"691162\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/\">\r\n                            Catch Tamer Hosny and French Montana live in Ain El Sokhna                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Tamer Hosny and French Montana take the stage at Ain El Sokhna\u2019s Backyard Festival&url=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/&title=Tamer Hosny and French Montana take the stage at Ain El Sokhna\u2019s Backyard Festival\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Tamer+Hosny+and+French+Montana+take+the+stage+at+Ain+El+Sokhna%E2%80%99s+Backyard+Festival+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F04%2F01%2Ftamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/48.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"691163\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/tamer-hosny-and-french-montana-take-the-stage-at-ain-el-sokhnas-backyard-festival\/48-jpg-29\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/48.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"48.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/48.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/4\/48.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-691162\" class=\"content-area-description single-story post-691162 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-mark-your-calendar wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfa4 <strong>Are you a Sokhna regular on the weekends?<\/strong> The Backyard Festival launches Sunday, 12 April at Ain El Sokhna\u2019s Azha, featuring live <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DWcd1HkjNSB\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">performances<\/a> by pop icon Tamer Hosny and Moroccan-American rapper French Montana. The show starts at 6pm \u2014 grab your tickets now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Backyard_Festival_Vol_8201\" style=\"\">Ticketsmarch\u00e9<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"691164\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"691164\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/what-the-markets-are-doing-on-1-april-2026\/\">\r\n                            What the markets are doing on 1 April 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/what-the-markets-are-doing-on-1-april-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/what-the-markets-are-doing-on-1-april-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/what-the-markets-are-doing-on-1-april-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 1 April 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/what-the-markets-are-doing-on-1-april-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/what-the-markets-are-doing-on-1-april-2026\/&title=What the markets are doing on 1 April 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+1+April+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F04%2F01%2Fwhat-the-markets-are-doing-on-1-april-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/what-the-markets-are-doing-on-1-april-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-691164\" class=\"content-area-description single-story post-691164 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 3.1% at today\u2019s close<\/strong> on turnover of EGP 6.3 bn (3.4% below the 90-day average). Regional investors were the sole net sellers. The index is up 11.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Telecom Egypt (+7.5%), TMG Holding (+6.0%), and Ibnsina Pharma (+4.7%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Qalaa Holdings (-2.0%), Egypt Aluminum (-0.8%), and Edita (-0.8%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"691165\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/01\/691165\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-691165\" class=\"content-area-description single-story post-691165 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">\ud83d\uddd3\ufe0f APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 March (Tuesday) - 5 April (Sunday): Cuban artist <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/artistmaria.maher\/\" style=\"\">Maria Maher\u2019s exhibition<\/a><\/span><span> at New Cairo\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/maison69store\/\" style=\"\">Maison69<\/a><\/span><span style=\"font-weight:400;\"> at Garden 8.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 April (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/5125\/Zaid-Khaled-%7C-El-Waili\" style=\"\">Ziad Khaled and El Waili<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2-4 April (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/auc-connect.aucegypt.edu\/publicev\/rsvp_boot?id=300113977\" style=\"\">AUC Tahrir CultureFest<\/a><\/span> <span style=\"font-weight:400;\"> at AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/5126\/Ehab-Tawfik\" style=\"\">Ehab Tawfik<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/SALAH-EL-DALY_8183\" style=\"\">Salah El Daly<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/reel\/DWUVlATjKNQ\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Dogs Day Out \u2014 Beyond the Message by Eastwind<\/a><\/span><span style=\"font-weight:400;\"> at Hyde Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3-4 April (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tally.so\/r\/ODzALp?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn8KD_hGCjnGaINCFphxKjIi_XpfDksOV9zXjsqy1AMQUXt_7kjfcndFx8x6Q_aem_d7WDHptXPa2ObI-XjRCyxw\" style=\"\">Egypt Career Summit<\/a><\/span><span style=\"font-weight:400;\"> at BUE. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 April (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1800\" style=\"\">Lege-Cy<\/a><\/span><span style=\"font-weight:400;\"> at AUC New Cairo Campus.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6-7 April (Monday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1805\" style=\"\">Omar Khairat<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House Main Hall.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/beyondvangoghegypt.com\/\" style=\"\">Beyond Van Gogh: The Immersive Experience<\/a><\/span><span style=\"font-weight:400;\"> at District 5 by Marakez in New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 April (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/buy-step-1.html\" style=\"\">Black Theama<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 April (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/reel\/DWeKY1zDKX1\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cairo Flea Market<\/a><\/span><span style=\"font-weight:400;\"> at Ghurnata Community Space, Heliopolis. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 April (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Backyard_Festival_Vol_8201\" style=\"\">Backyard Festival: Tamer Hosny and French Montana<\/a><\/span><span style=\"font-weight:400;\"> at Azha Ain El Sokhna. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 April (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DWZpGhTCNmD\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Sharmoofers<\/a><\/span><span style=\"font-weight:400;\"> at Soho Square, Sharm El Sheikh. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>17 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1822\" style=\"\">Amr Selim<\/a><\/span><span style=\"font-weight:400;\"> at Small Theatre, Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>17 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Tul8te_Live_in_Alexandria_8193\" style=\"\">Tul8te<\/a><\/span><span style=\"font-weight:400;\"> at Al Ittihad Alexandria Club, Alexandria. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">24 April (Friday): Daylight saving time begins.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Medhat-saleh_8189\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir Square. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.eventlyae.com\/en\/events\/cmn4lzfnv0002wpk85q1v197s\" style=\"\">Marwan Pablo<\/a><\/span><span style=\"font-weight:400;\"> at Music Arena in Antoniads, Alexandria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 April - 2 May (Monday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DWeF2NxjL47\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Alexandria Short Film Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-2 May (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DWPHpZVCM73\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cotzl\u2019s Step Into the Light bazaar<\/a><\/span><span style=\"font-weight:400;\"> at Al Horreya Garden, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-9 May (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DQt5i4CDPxw\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Sandbox Festival<\/a><\/span><span style=\"font-weight:400;\"> in El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27-29 May (Wednesday-Friday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span> at the Pyramids of Giza.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":691150,"template":"","categories":[],"tags":[],"class_list":["post-691149","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"343f197f-3189-4f5c-b03b-0b2026699ff3","teaser":"","photo_url":"https:\/\/ent.news\/2026\/3\/1470.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Delusion mayhaps indeed be the solution - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/delusion-mayhaps-indeed-be-the-solution\/\" \/>\n<meta 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