{"id":686732,"date":"2026-03-08T00:00:00","date_gmt":"2026-03-08T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=686732"},"modified":"2026-03-08T12:54:25","modified_gmt":"2026-03-08T12:54:25","slug":"tech-on-a-budget","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/tech-on-a-budget\/","title":{"rendered":"Tech on a budget"},"content":{"rendered":"<section id=\"686734\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686734\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/\">\r\n                            EGP slides to record low of 52 against the USD                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=EGP slides to record low of 52 against the USD&url=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/&title=EGP slides to record low of 52 against the USD\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=EGP+slides+to+record+low+of+52+against+the+USD+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F03%2F08%2Fegp-slides-to-record-low-of-52-against-the-usd%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1219.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686735\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egp-slides-to-record-low-of-52-against-the-usd\/1219-jpg-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1219.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1219.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1219.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1219.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686734\" class=\"content-area-description single-story post-686734 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-enterprisepm tag-imf tag-iran tag-israel tag-oil-gas tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends. <\/strong>We hope you had a restful weekend, as it looks like we\u2019re in for another packed week in the press. In today\u2019s issue, we take a look at Apple\u2019s new budget-friendly line-up, explore how rising electricity prices are making smart appliances popular, and take a look at a promising Ramadan comedy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So, when do we eat?<\/strong> Maghrib prayers are at 5:59pm in the capital, and you\u2019ll have until 4:46am tomorrow to hydrate and caffeinate ahead of fajr.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udccd <strong>The<\/strong><strong> EGP slid to a record low of EGP 52 against the USD in Sunday\u2019s midday trading<\/strong>, as a fresh wave of hot money outflows and a global oil spike to USD 117 per barrel put Egypt\u2019s reform program to the ultimate test. Banking sources tell us the situation remains within \u201csafe limits,\u201d noting that exiting investors are absorbing exchange rate losses of around 7% due to the currency\u2019s flexibility, although the EGP could weaken toward EGP 54 by the end of the week if geopolitical tensions persist.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At the banks: <\/strong>The greenback was trading at EGP 52.08 (buy) and EGP 52.18 (sell) at the National Bank of Egypt (NBE). Private sector lenders, including ADIB Egypt, saw rates climb as high as EGP 52.25 (sell) by midday.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fiscal fallout is already being felt, with officials studying potential temporary adjustments to fuel prices<\/strong> to preserve the government\u2019s path toward full cost recovery, while also weighing a \u201ctemporary\u201d 10-15% increase for the highest electricity consumption brackets should the crisis drag on. Meanwhile, the Finance Ministry is conducting a final review of the upcoming budget amid mounting debt service pressures and expectations that Egypt could secure emergency support from the IMF and the World Bank.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ <strong>We\u2019ll have more on this story in tomorrow\u2019s edition of EnterpriseAM.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>As the US-Israel-Iran war escalates, US retail gasoline and diesel prices <\/strong><strong>soar amid restricted global fuel exports. <\/strong>Fuel surged over 10% this week as oil prices climbed. Meanwhile, shares of Saudi oil giant Aramco jumped 5% intraday on Sunday \u2014 its highest surge since 2023 \u2014 as global oil supply comes under pressure after the UAE and Kuwait cut oil production on Saturday.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/energy\/us-pump-prices-surge-iran-war-upends-global-energy-supply-2026-03-07\/\" style=\"\" rel=\"noopener\">Reuters<\/a> and <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-03-08\/aramco-shares-surge-most-since-2023-as-war-roils-energy-markets\" style=\"\" rel=\"noopener\">Bloomberg<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>The Madbouly government <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/egypt-prepares-to-offer-a-40-stake-in-banque-du-caire-as-early-as-april\/\" style=\"\" rel=\"noopener\">isn\u2019t backing away<\/a><\/strong><strong> from plans to sell a stake in Banque du Caire<\/strong>, even as the US-Israeli war on Iran intensifies. Officials are talking amongst themselves about a valuation for the bank that feels comfortable and are eager to see investment bankers line up cornerstone investors;<\/li>\n<li><strong>The Transport Ministry is sending the Administrative Capital for Urban Development (ACUD) an EGP 1 bn bill<\/strong> to <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/transport-ministry-moves-to-claw-back-land-value-gains-with-lrt-betterment-fees\/\" style=\"\" rel=\"noopener\">help offset the costs of extending the light rail transit<\/a> (LRT) system into the new capital;<\/li>\n<li><strong>The government will focus on practical reforms that <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/farid-vows-to-fix-bottlenecks-digitize-procedures-and-step-back-from-corporate-decisions\/\" style=\"\" rel=\"noopener\">make it easier to operate and invest<\/a><\/strong><strong> in Egypt.<\/strong> Investment and Foreign Trade Minister Mohamed Farid outlined a reform agenda centered on cutting bureaucracy, digitizing services, improving economic data, and supporting exporters and entrepreneurs.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly Sunday briefing on all things industrial in <\/strong><strong>Egypt.<\/strong> Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today's issue:<\/strong> We take a look at how Egypt\u2019s rising power bills are forcing a tech revolution, turning energy-efficient appliances from luxury items into tools for financial survival.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf24\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> Keep your favorite sweater handy, the cool weather isn\u2019t going anywhere just yet. In the capital, we\u2019re in for a high of 21\u00b0C and a low of 10\u00b0C, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/imf\/\">IMF<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/iran\/\">Iran<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/israel\/\">Israel<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/oil-gas\/\">oil &amp; gas<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686736 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686736\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/686736\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686736\" class=\"content-area-description single-story post-686736 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/437.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686737\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686737\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">TECHNOLOGY<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/apple-drops-new-budget-friendly-tech-line-up-that-might-just-overtake-the-market\/\">\r\n                            Is Apple about to bite a massive chunk off the market?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" 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data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/419.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/419.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686737\" class=\"content-area-description single-story post-686737 post type-post status-publish format-standard has-post-thumbnail hentry category-technology tag-apple tag-enterprisepm tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udf4e <strong>Apple has announced a series of new gadgets, <\/strong><strong>including two new entrants into its budget-friendly line-up, and it\u2019s all the tech industry can talk about.<\/strong> Alongside the introduction of an <a target=\"_blank\" href=\"https:\/\/www.apple.com\/eg\/newsroom\/2026\/03\/apple-introduces-the-new-ipad-air-powered-by-m4\/\" style=\"\" rel=\"noopener\">M4-powered iPad Air<\/a>, new <a target=\"_blank\" href=\"https:\/\/www.apple.com\/eg\/newsroom\/2026\/03\/apple-introduces-stunning-studio-display-xdr\/\" style=\"\" rel=\"noopener\">Studio Displays<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.apple.com\/eg\/newsroom\/2026\/03\/apple-introduces-macbook-pro-with-all-new-m5-pro-and-m5-max\/\" style=\"\" rel=\"noopener\">M5-powered MacBook Pros<\/a>, the California-based tech giant dropped the brand new <a target=\"_blank\" href=\"https:\/\/www.apple.com\/eg\/newsroom\/2026\/03\/apple-introduces-iphone-17e\/\" style=\"\" rel=\"noopener\">iPhone 17e<\/a> \u2026 and a USD 599 <a target=\"_blank\" href=\"https:\/\/www.apple.com\/eg\/newsroom\/2026\/03\/say-hello-to-macbook-neo\/\" style=\"\" rel=\"noopener\">MacBook Neo<\/a>. Needless to say, it seems the market is in for a shake-up. Let\u2019s take a look.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">First up, the 17e<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An upgrade to Apple\u2019s 2025 budget-friendly model<\/strong>, the <a target=\"_blank\" href=\"https:\/\/www.apple.com\/eg\/iphone-16e\/\" style=\"\" rel=\"noopener\">iPhone 16e<\/a>, the 17e one-ups its predecessor and offers most of what the flagship 17 boasts. Right off the bat, you\u2019re getting more bang for your buck, with double the storage at the same starting price. The 17e also houses the new Apple A19 chip with neural accelerators, which translates to a significant boost in graphical performance and AI capabilities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The 17e supports MagSafe charging, alongside Apple\u2019s C1X cellular chip, which is said to be twice as fast as the one in the 16e. <\/strong>In terms of body and design, the new budget-friendly flagship is supposedly more durable than ever, reportedly offering 3x better scratch resistance. The display, however, is still locked at a 60Hz refresh rate, and eschews the dynamic island in favor of a notch. And while the camera remains a solo-lens operation, Apple says the A19 chip allows for \u201cnext-generation\u201d images with enhanced focus and depth control. In terms of battery life, it\u2019s more of the same, with claims of up to 26 hours of streaming. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So, who\u2019s the iPhone 17e truly for?<\/strong> In its <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=TiE2F1V841A\" style=\"\" rel=\"noopener\">launch video<\/a> for the phone, Apple seems to have taken a different approach, one that Apple loyalists didn\u2019t feel was necessarily targeting them, but rather \u201c <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/reels\/DVY00o0Dlzb\/\" style=\"\" rel=\"noopener\">switchers<\/a>,\u201d as 9to5Mac notes. From the creative direction to the overall tone of voice, the video was starkly different from what we\u2019ve come to expect from the tech giant, which begs the question: Has Apple realized its loyalists aren\u2019t interested in its cheaper models? Or does it want a bigger share of the pie? <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It checks out.<\/strong> The global smartphone market is projected to decline some 6.8% in 1Q 2026 on the back of the ongoing memory shortage driven by AI, <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2026\/03\/02\/tech\/apple-iphone-17e-launch\" style=\"\" rel=\"noopener\">CNN<\/a> reports, citing <a target=\"_blank\" href=\"https:\/\/www.idc.com\/resource-center\/blog\/higher-asps-lower-unit-volumes-how-the-memory-crisis-is-reshaping-the-pc-and-smartphone-outlook\/\" style=\"\" rel=\"noopener\">data<\/a> by the International Data Corporation. The 17\u2019s success was enough to quell investor concerns for the time being, but it seems Apple is craving another piece of the pie to ensure it stays afloat. 2025 saw record growth in users making the move from Android to Apple for the first time, and the 17e might drive that growth even further.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And, speaking of switchers<\/strong>, it seems Windows-based tech brands are being given a run for their money\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The MacBook Neo<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Taking the internet by storm, Apple dropped a budget MacBook \u2014 a feat practically unheard of from the luxury tech brand.<\/strong> Designed to make the \u201cMac experience\u201d accessible to a wider audience, the MacBook Neo sports a 13-inch Liquid Retina display, is powered by the A18 Pro chip \u2014 the same chip the iPhone 16 Pro series boasts \u2014 and comes with a standard 8gbs of ram, promising 16 hours of battery life on a single charge. It\u2019s no Pro by any means, nor does it match what the Air has to offer. But at that price point (and USD 100 less for students), it\u2019s most definitely a force to be reckoned with, especially as it is set to run any app the average user might need. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In what is <\/strong><strong>being called<\/strong><strong> Apple\u2019s smartest hardware move in years<\/strong>, the once-exclusive Mac experience is being democratized, and the tech giant is widely projected to see a slew of first-timers at its stores, according to <a target=\"_blank\" href=\"https:\/\/www.cnet.com\/tech\/computing\/why-macbook-neo-is-going-to-change-everything\/\" style=\"\" rel=\"noopener\">CNET<\/a>. \u201cWe want to get the Mac into as many people's hands as possible,\u201d Apple VP of Hardware John Ternus said. While current Mac users are unlikely to make the switch to the Neo \u2014 as it would be a downgrade for the most part \u2014 the target audience seems to be Apple customers who own an iPhone but not a Mac and first-timers looking for a viable alternative to Windows-based budget devices.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Goodbye Chromebooks?<\/strong> This new addition to its line-up essentially establishes Apple as a major contender in the affordable tech market, <a target=\"_blank\" href=\"https:\/\/www.fastcompany.com\/91502546\/macbook-neo-apple-affordable-tech-brand-laptop-services-revenue\" style=\"\" rel=\"noopener\">Fast Company<\/a> reports. Not only does its launch signify a new era for the brand \u2014 and potentially the end of an era for others \u2014 it\u2019s a \u201cgateway drug\u201d to its ecosystem, as FC puts it. By getting first-timers (switchers) to put one foot in the door, Apple knows it\u2019ll be making it difficult for them to walk back out. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026And it\u2019s not just the MacBook Neo they\u2019d be buying.<\/strong> Windows- and Android-based laptop users often spend a pretty penny on monthly subscriptions from the aforementioned providers, be it for storage or office suits or otherwise, and were they to switch to Mac, they\u2019d be opting for Apple\u2019s own subscription services. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Everyone\u2019s playing checkers, Apple is playing chess.<\/strong> According to MacRumors, the Neo could help up Apple\u2019s laptop shipments <a target=\"_blank\" href=\"https:\/\/www.macrumors.com\/2026\/03\/05\/macbook-neo-could-ship-5m-units-2026\/\" style=\"\" rel=\"noopener\">by some 8%<\/a> in 2026, bringing the macOS market share to 13.2%, even as the broader market is <a target=\"_blank\" href=\"https:\/\/www.trendforce.com\/presscenter\/news\/20260305-12951.html\" style=\"\" rel=\"noopener\">estimated to fall 9.2%<\/a> y-o-y this year. Last year, Apple\u2019s Mac revenue came below expectations at USD 8.4 bn, down from a projected USD 9 bn, as revealed in the company\u2019s <a target=\"_blank\" rel=\"noopener\">1Q earnings report<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On paper, the Neo is set to throw a curveball at the budget laptop market <\/strong>\u2014 whether or not it actually will is a question the answer to which will be revealed when it\u2019s released on 11 March. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/apple\/\">Apple<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686739 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686739\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/686739\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686739\" class=\"content-area-description single-story post-686739 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686740\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686740\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/a-charming-ramadan-watch-starring-ahmed-ramzy-in-fakhr-el-delta\/\">\r\n                            Fakhr El Delta: This Ramadan\u2019s feel-good comedy                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/a-charming-ramadan-watch-starring-ahmed-ramzy-in-fakhr-el-delta\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Fakhr already has a knack for advertising, producing simple but catchy ads for businesses in his village. His ambitions eventually earn him a spot at a prominent advertising agency in Cairo, where he learns to navigate city life and its social barriers. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The story unfolds as Fakhr navigates relationships with the people he lives and works with.<\/strong> Back in his hometown, he finds himself in hot water with the town mayor (Hagag Abdel Azim) after a car accident. Faced with a number of challenges, Fakhr\u2019s unsuspecting and amusing personality carries the show, making him one of the season\u2019s most charming characters.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A sprawling cast pairs screen veterans like <\/strong><strong>Entissar and Kamal Abu Rayyah<\/strong><strong> along with newer faces like Tara Abboud. <\/strong>Guest appearances by comedy icons like Chico, Nesrine Amin, and Tamer Hagras give the show an extra humorous spark. While the series sometimes drags with unnecessarily long transitions and filler moments, it stands out as a feel-good and heartwarming watch, perfect for Ramadan\u2019s festive spirits.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> Fakhr El Delta is streaming on <a target=\"_blank\" href=\"https:\/\/www.watchit.com\/watch\/ar\/clips\/%D8%A8%D8%B1%D9%88%D9%85%D9%88-%D9%81%D8%AE%D8%B1-%D8%A7%D9%84%D8%AF%D9%84%D8%AA%D8%A7\/clips-1119\" style=\"\" rel=\"noopener\">Watch It<\/a> and <a target=\"_blank\" href=\"https:\/\/play.yango.com\/en\/movies\/film\/1f6ee474329c4ba9aab7ff0717a27a47\" style=\"\" rel=\"noopener\">Yango Play<\/a>. Watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/youtu.be\/gDjsmngqyww?si=h7cATGrD9uaoGoVz\" style=\"\" rel=\"noopener\">watch, runtime: 2:17<\/a>). <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686742\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686742\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/\">\r\n                            Milan derby takes center stage tonight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Tonight: Inter vs. AC Milan in a high-stakes Serie A clash&url=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/&title=Tonight: Inter vs. AC Milan in a high-stakes Serie A clash\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Tonight%3A+Inter+vs.+AC+Milan+in+a+high-stakes+Serie+A+clash+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F03%2F08%2Ftonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/414.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686743\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/tonight-inter-vs-ac-milan-in-a-high-stakes-serie-a-clash\/414-jpg-19\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/414.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"414.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/414.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/414.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686742\" class=\"content-area-description single-story post-686742 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>We\u2019re kicking off the week with a high-stakes Italian <\/strong><strong>showdown<\/strong> as Inter Milan and AC Milan face off for Matchweek 28 of Serie A. Kick-off is at 9:45pm on the Starzplay app.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also on our radar in the major European leagues:<\/strong><\/p>\n<ul>\n<li>Getafe vs. Real Betis \u2014 La Liga, 5:15pm, beIN Sports 2;<\/li>\n<li>Leeds United vs. Norwich City \u2014 FA Cup, 6:30pm, beIN Sports 1;<\/li>\n<li>Genoa vs. Roma \u2014 Serie A, 7pm, Starzplay;<\/li>\n<li>Valencia vs. Alaves \u2014 La Liga, 10pm, beIN Sports 2;<\/li>\n<li>Lyon vs. Paris FC \u2014 Ligue 1, 10pm, beIN Sports 3.<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686744\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-zf3gney\" data-v=\"4\" data-block-id=\"zf3gney\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-zf3gney-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-zf3gney-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            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<span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" 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   <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/a-suhoor-experience-with-hamid-el-shaeri-at-al-baron-palace\/\">\r\n                            A nostalgic suhoor with Hamid El Shaeri                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/259.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686746\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/a-suhoor-experience-with-hamid-el-shaeri-at-al-baron-palace\/259-jpg-69\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/259.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"259.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/259.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/259.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686745\" class=\"content-area-description single-story post-686745 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-lifestyle tag-mark-your-calendar tag-music tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfa4 <strong>Ramadan with 90s musical king Hamid El Shaeri?<\/strong> Count us in. The iconic singer is coming to Al Baron\u2019s Wayana Tent for a special suhoor <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DVYo_eKCGxx\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">night<\/a> this Friday, 13 March. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1797\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686747\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686747\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/what-the-markets-are-doing-on-8-march-2026\/\">\r\n                            What the markets are doing on 8 March 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/what-the-markets-are-doing-on-8-march-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/what-the-markets-are-doing-on-8-march-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/what-the-markets-are-doing-on-8-march-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 8 March 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/what-the-markets-are-doing-on-8-march-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/what-the-markets-are-doing-on-8-march-2026\/&title=What the markets are doing on 8 March 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+8+March+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F03%2F08%2Fwhat-the-markets-are-doing-on-8-march-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/what-the-markets-are-doing-on-8-march-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686747\" class=\"content-area-description single-story post-686747 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 1.6% at today\u2019s close<\/strong> on turnover of EGP 8.5 bn (32.1% above the 90-day average). International investors were the sole net sellers. The index is up 11.8% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> AMOC (+15.8%), Egypt Aluminum (+13.2%), and Abu Qir Fertilizers (+11.6%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Palm Hills Developments (-5.3%), Edita (-5.2%), and GB Corp (-4.9%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"686748\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">7<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/\">  \r\n                            Installments buy the machine \u2014 utility bills choose the model<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Rising electricity costs drive Egyptian smart appliance boom&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/&title=Rising electricity costs drive Egyptian smart appliance boom\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Rising+electricity+costs+drive+Egyptian+smart+appliance+boom+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Frising-electricity-costs-drive-egyptian-smart-appliance-boom%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/412.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"686749\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/rising-electricity-costs-drive-egyptian-smart-appliance-boom\/412-jpg-28\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/412.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"412.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/412.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/3\/412.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-686748\" class=\"content-area-description post-686748 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-electricity tag-enterprisepm tag-industry tag-inside-industry tag-manufacturing wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfed <strong>Buying a fridge or an AC is no longer just about the price <\/strong><strong>tag.<\/strong> With the full removal of electricity subsidies looming by 2029, Egyptian consumers have become financial analysts calculating the economic viability of an appliance based on its monthly running cost, rather than its upfront price. This shift has ignited a high-stakes tech race among manufacturers to localize inverter technology, and forced consumer finance firms to rework their playbooks.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A new equation: <\/strong>As domestic electricity brackets climb, consumers are reshuffling priorities. Energy-efficient, AI-integrated appliances are no longer tech luxuries, but rather economic necessities. In Egypt\u2019s current market, installment plans determine just how much a person buys \u2014 but the electricity bill determines what they buy. While financing allows for bulk purchases, rising costs are pushing a growing segment towards high-efficiency models, reshaping demand patterns. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>According to Beko\u2019s Smart Living Index, over 50% of Egyptian consumers now fully trust AI-powered appliances to slash overhead.<\/strong> Following a price freeze in 2022-2023, domestic tariffs <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/electricity-price-hike-delayed-in-bid-to-keep-inflation-low\/\" style=\"\" rel=\"noopener\">jumped between 14% and 40% in late 2024<\/a>, with a roadmap for <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/will-electricity-subsidies-be-a-thing-of-the-past-by-the-summer-of-29\/\" style=\"\" rel=\"noopener\">total subsidy removal<\/a> by FY 2028\/29. As a result, 83% of consumers now keep a close eye on their appliances. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For manufacturers, the record-high cost for the top consumption brackets has created a reverse-pressure effect on production lines. <\/strong>With the production cost of a kilowatt reaching approximately EGP 2.2, the premium paid for a smart device is now viewed as an investment with a rapid payback period through lower monthly bills, according to the Smart Living Index. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In numbers:<\/strong> Egypt\u2019s major domestic appliance market is projected to hit USD 2.7 bn in 2025, reaching USD 2.4 bn by 2031 \u2014 a 3.95 CAGR \u2014 according to a <a target=\"_blank\" href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/egypt-home-appliances-market\" style=\"\" rel=\"noopener\">report<\/a> by Mordor Intelligence. Despite inflationary pressures and an 18% hike in the cost of components such as compressors, the market is buoyed by forced replacement cycles. Demand for Class A and inverter-equipped devices surged 22% following recent tariff hikes. Additionally, national housing initiatives \u2014 like the Housing for All Egyptians initiative \u2014 provide a steady baseline of demand, with fridges topping the demand charts with a 33% market share, according to the report.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Financing leads, efficiency guides<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Bigger baskets:<\/strong> The market saw a 25% price dip over the last two years due to exchange rate stability. However, the average financed transaction value doubled from EGP 9k (2022\/2023) to EGP 18k in 2025, ValU CEO Walid Hassouna tells EnterpriseAM. This reflects a trend of consumers bundling multiple appliances into a single installment plan. Home appliances now account for 27% of ValU\u2019s total financing, according to Hassouna. <strong> <br \/><\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Today, customers ask for the energy efficiency label before the price<\/strong>, according to B.TECH chairman and CEO <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/21\/meet-our-founder-of-the-week-mahmoud-khattab-founder-chairman-and-ceo-of-b-tech\/\" style=\"\" rel=\"noopener\">Mahmoud Khattab<\/a>. This is particularly true for ACs and fridges. Buyers are willing to pay a 10-20% premium if it assures long-term savings. This has opened the door for green financing, with providers such as ValU exploring partnerships with green funds to offer subsidized lending for eco-friendly solutions. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Smart appliances, which can typically be up to 40% more expensive than their traditional counterparts<\/strong>, are usually financed over 24 months to keep monthly payments manageable. In contrast, buyers of traditional appliances opt for shorter \u2014 6-12 months \u2014 windows, Hassouna tells us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">How this translates to the manufacturing process<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Integrating efficiency tech (inverters, better insulation, smart controllers) has raised manufacturing costs by 5\u201310%<\/strong>, according to Beko Egypt general manager \u00dcmit G\u00fcnel. However, these devices offer stronger margins as they target the premium segment.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite progress, gaps remain.<\/strong> G\u00fcnel notes that inverter compressors and advanced electronic control units are still imported, as the local tech infrastructure isn't quite there yet. The shift to smart manufacturing requires massive investment in robotics and digitalization to remain globally competitive.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While Egypt is known for labor-intensive, low-cost goods, exporting to Europe and the Gulf \u2014 which require strict certifications \u2014 demands high energy standards<\/strong>, according to Chairman of the Engineering Industries Export Council Sherif El Sayad. Non-compliance means rejection at the port. At Beko Egypt, 100% of exported fridges are rated A+ or higher. Driven by foreign investment, Egypt\u2019s appliance exports are expected to grow 15% this year, reaching USD 1.7 bn, up from USD 1.5 bn in 2025, El Sayad tells EnterpriseAM. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The transition is still in its nascent stages. <\/strong>Head of the Chamber of Engineering Industries Mohamed El Mohandes warns that price sensitivity and inflation remain barriers for many. Updating production lines is a capital-intensive hurdle for smaller factories. To overcome this, the government is increasingly <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid02XBpQ5vburUeDT6F7Coh5EgMYP1hFTXM6r47rEFHbMvTpSHSzwH7X4naoMgVXaGs5l\" style=\"\" rel=\"noopener\">linking academic research to industrial needs<\/a>, aiming to turn local innovations into market-ready, energy-efficient products. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/electricity\/\">electricity<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/industry\/\">industry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"686750\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/686750\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686750\" class=\"content-area-description single-story post-686750 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">\ud83d\uddd3\ufe0f FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 February - 14 March (Tuesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU3ZV20jHLN\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Ramadan Premium Market<\/a><\/span><span style=\"font-weight:400;\"> at the Arena, Cairo West.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 February - 11 March (Saturday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/qahrawya?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\">Qahrawya Iftours<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 March (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Laylina_tent_at_mohamed_ali_palace_8112\" style=\"\">Layalina Tent<\/a><\/span><span style=\"font-weight:400;\"> at Mohamed Ali Palace.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.tazkarti.com\/#\/e\/1797\" style=\"\">Hamid El Shaeri<\/a><\/span><span style=\"font-weight:400;\"> at Wayana Tent, Al Baron.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13-14 March (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DVPDCRmjQzi\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Garage Sale<\/a><\/span><span style=\"font-weight:400;\"> at Darb 15, Maadi.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Saturday): Eid Al-Fitr. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/saad_el_oud_8145\" style=\"\">Saad El Oud<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 March (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/62f3fd4c-ced3-4ae8-97b1-b3c09be14acd?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnpztt0Pire-PkanAzIl5JZJNs2H9luPtKLU5Di2GslVvQYX9Rt4bzE5oxoMU_aem_wbantPO_BDtH--V8cbJd1A\" style=\"\">Burna Boy<\/a><\/span><span style=\"font-weight:400;\"> at Festival Plaza, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 March (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Zarf-Tarek-Gedan_8111\" style=\"\">Zarf Tarek Gedan<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis Library Theater.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU05Nk9Emhv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Wegz<\/a><\/span><span style=\"font-weight:400;\"> at the PUBG Mobile anniversary carnival, the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":686733,"template":"","categories":[],"tags":[],"class_list":["post-686732","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"e3d763c1-0a08-4c02-9aed-827a6a5b4fad","teaser":"","photo_url":"https:\/\/ent.news\/2026\/3\/369.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tech on a budget - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/tech-on-a-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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