{"id":686702,"date":"2026-02-26T00:00:00","date_gmt":"2026-02-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=686702"},"modified":"2026-03-08T12:43:32","modified_gmt":"2026-03-08T12:43:32","slug":"is-star-power-enough-to-mask-a-decade-of-recycled-ideas","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/is-star-power-enough-to-mask-a-decade-of-recycled-ideas\/","title":{"rendered":"Is star power enough to mask a decade of recycled ideas?"},"content":{"rendered":"<section id=\"686704\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686704\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/\">\r\n                            State mulls transfer of major companies to Sovereign Fund of Egypt                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=State mulls transfer of major companies to Sovereign Fund of Egypt&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/&title=State mulls transfer of major companies to Sovereign Fund of Egypt\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=State+mulls+transfer+of+major+companies+to+Sovereign+Fund+of+Egypt+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F26%2Fstate-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/152.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686705\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/state-mulls-transfer-of-major-companies-to-sovereign-fund-of-egypt\/152-jpg-42\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/152.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"152.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/152.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/152.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686704\" class=\"content-area-description single-story post-686704 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-sovereign-fund-of-egypt tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, ladies and gentlemen, and congratulations on making it to the <\/strong><strong>weekend.<\/strong> It\u2019s been a slow week in the press, and this afternoon is no exception. In today\u2019s issue, we break down the Ramadan season\u2019s commercials and take a look at one of the month\u2019s most polarizing series. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So, when do we eat?<\/strong> Maghrib prayers are at 5:52pm in the capital, and you\u2019ll have until 4:57am tomorrow to hydrate and caffeinate ahead of fajr.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>\ud83d\udccd The government is mulling the transfer of several major state-owned companies to the Sovereign Fund of Egypt (TSFE)<\/strong>, a government source told EnterpriseAM. The move is part of a broader strategy to restructure state-owned companies to boost returns. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Who is involved?<\/strong> The firms include Egypt Aluminum, Mopco (Misr Fertilizers Production Company), Abu Qir Fertilizers, CID Pharmaceuticals, Misr Fertilizers, Zahraa Maadi for Investment and Development, and Heliopolis Housing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The plan:<\/strong> The source revealed that transferring the firms to the fund would attract higher-value partnerships compared to separate offers for the companies themselves. By centralizing these firms under TSFE, the state aims to secure 50% of their annual revenues, generating up to EGP 20 bn starting with the new budget. These funds would be directed toward reducing public debt and lowering interest payments.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ Read the full story and more details in Sunday\u2019s edition of EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>Nvidia\u2019s latest earnings report is still making headlines as investor reactions prove lukewarm in the face of better-than-expected results.<\/strong> Despite posting record quarterly revenue of USD 68.1 bn for October-December 2025, the company\u2019s shares finished up only 0.2% higher in extended trading. Investors have been used to solid revenue beats from the company over the last five years, and positive results weren\u2019t enough to push the stock higher or calm fears around the current AI infrastructure boom. The concern lies in how Nvidia can maintain its growth momentum while spending is flowing into AI-related capex.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/02\/26\/nvidia-nvda-stock-price-q4-earnings.html\" style=\"\" rel=\"noopener\">CNBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-25\/nvidia-s-rosy-revenue-forecast-shows-the-ai-boom-remains-strong\" style=\"\" rel=\"noopener\">Bloomberg<\/a>, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/nvidia-forecasts-first-quarter-sales-above-estimates-2026-02-25\/\" style=\"\" rel=\"noopener\">Reuters<\/a>, the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/f4cda766-5650-4a97-a84f-24d3cfbeddd6\" style=\"\" rel=\"noopener\">Financial Times<\/a>, and the <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/business\/live\/2026\/feb\/26\/nvidia-blockbuster-results-ai-stock-markets-wall-street-ftse-news-updates?utm_source=chatgpt.com\" style=\"\" rel=\"noopener\">Guardian<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>The IMF Executive Board <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/imf-completes-fifth-sixth-reviews-of-egypts-usd-8-bn-loan-program\/\" style=\"\" rel=\"noopener\">completed its fifth and sixth reviews<\/a><\/strong><strong> of our USD 8 bn Extended Fund Facility (EFF) as well as its first review of our Resilience and Sustainability Facility (RSF)<\/strong>, allowing for the immediate disbursement of some USD 2.3 bn \u2014 USD 2 bn from the EFF and USD 273 mn from the RSF;<\/li>\n<li><strong>Egypt is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/egypt-weighs-2q-return-to-eur-denominated-bond-issuances-with-potential-eur-1-bn-offering\/\" style=\"\" rel=\"noopener\">eyeing a return to the EUR-denominated bond market<\/a><\/strong> for the first time in years, with the Finance Ministry weighing a EUR 1 bn issuance in 2Q 2026;<\/li>\n<li><strong>Companies that invest in strategic industries<\/strong>, including automotive, appliances and engineering, food, and chemicals, <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/govt-expands-list-of-industrial-activities-eligible-for-investment-incentives\/\" style=\"\" rel=\"noopener\">will get a large markdown<\/a> on their taxes spread over seven years.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>Stay warm and \u2014 if you can \u2014 stay indoors. We\u2019re in for cool, windy weather in the capital tomorrow, with a high of just 20\u00b0C and a low of 9\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sovereign-fund-of-egypt\/\">Sovereign Fund of Egypt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686706 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686706\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/686706\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686706\" class=\"content-area-description single-story post-686706 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/437.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686707\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686707\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">PLUG IN<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\">\r\n                            The Ramadan 2026 ad round-up                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/&title=AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=AI%2C+recycled+showtunes%2C+and+the+return+of+Abla+Kamel%3A+A+Ramadan+ads+round-up+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F26%2Fai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686708\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/1457-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1457.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686707\" class=\"content-area-description single-story post-686707 post type-post status-publish format-standard has-post-thumbnail hentry category-plug-in tag-enterprisepm tag-marketing tag-plug-in tag-ramadan wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udf19\ud83d\udcfa <strong>The Ramadan advertising season has long proven its <\/strong><strong>power and <\/strong><strong>impact on businesses<\/strong> \u2014 the presence of major players in this advertising space has become a matter of prestige, reflecting power, scale, and influence on the collective consciousness, transforming campaigns from marketing tools into high-stakes missions that must be effectively executed. The result? Many brands have fallen victim to a Sisyphean trap. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Family, friends, and a whole lot of love\u2026 again<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As the first Ramadan 2026 ad began playing, we knew we were in for more of the same.<\/strong> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Network providers offered nothing new:<\/strong> In the <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=AaYoFXfnkOQ&list=RDAaYoFXfnkOQ&start_radio=1\" style=\"\" rel=\"noopener\">Orange ad<\/a>, Amr Diab reunites with his four children \u2014 Nour, Kenzi, Jana, and Abdullah \u2014 to emphasize the importance of family gatherings during the holy month. Meanwhile, Abla Kamel makes a surprise appearance in <a target=\"_blank\" href=\"https:\/\/youtu.be\/n5GyBeDKE_A?si=0NPKbI3fkTAdiOyR\" style=\"\" rel=\"noopener\">Vodafone\u2019s ad<\/a>, and while the ad succeeds in stirring our emotions, its concept is virtually identical to the network provider\u2019s <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=JThScxPjwDY&list=RDJThScxPjwDY&start_radio=1\" style=\"\" rel=\"noopener\">Awel Mara<\/a> ad from nine years ago. <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=dtqXLsFljn8\" style=\"\" rel=\"noopener\">Etisalat by e&<\/a> features Tamer Hosny and Palestinian artist Saint Levant with a similar message: family and reunion. Telecom Egypt once again tapped Elissa for their ad, which also underscored how important family gatherings are. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026 Neither did the banks:<\/strong> Banque Misr and the National Bank of Egypt offered nothing of note. The former returned to its favorite singer, Mahmoud El Esseily \u2014 whose name has become so synonymous with the bank that he\u2019s become somewhat of a meme \u2014 <a target=\"_blank\" href=\"https:\/\/youtu.be\/wh58wI-M_kQ?si=bf6s5aExc-IfABP7\" style=\"\" rel=\"noopener\">singing alongside Bahaa Sultan<\/a>. The latter employed Tamer Hosny in a song that <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=igMsgbnLmGI\" style=\"\" rel=\"noopener\">doesn\u2019t stray far<\/a> from the recycled concept of family reunions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The real problem with these ads is that they eventually lose their meaning<\/strong>, leaving viewers confused when trying to link the ad to the brand that produced it. Singing about friendship and family ties might make sense for real estate companies like <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Qv1kMv3pVgc\" style=\"\" rel=\"noopener\">Al Ahly Sabbour<\/a> \u2014 as they ultimately promote both literal and metaphorical homes \u2014 but these messages lose their impact when played on repeat.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Less is more<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While most fell victim to repetition, the advertising campaigns for three companies stood out.<\/strong> The reason is clear: they didn\u2019t overthink it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Wadi Degla hit a home run with Essam Omar <\/strong>\u2014 a rising star who represents the brand\u2019s target audience \u2014 giving us <a target=\"_blank\" href=\"https:\/\/youtu.be\/eekWb-bGK_Y?si=50vm52jsVjFajw9o\" style=\"\" rel=\"noopener\">one of the best ads of the season<\/a>. The lyrics are simple, capturing the crisis of an entire generation as it transitions from its twenties into more serious life stages. The melody is catchy, and the message is crystal clear: we will be your choice when you grow up and want to buy a new home.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Meanwhile, the campaigns for Remas Land and Obour Land \u2014 both directed by Omar Areba \u2014 relied on over-the-top drama for satire.<\/strong> The <a target=\"_blank\" href=\"https:\/\/youtu.be\/sAXwggAdL-k?si=tbRkRUACxWrEhKMg\" style=\"\" rel=\"noopener\">first Remas ad<\/a> targeted shop owners, with Haitham Shaker singing in grief as the supermarket\u2019s cheese stock ran out, ending with the tagline: \u201cDon't put the supermarket in that position.\u201d The <a target=\"_blank\" href=\"https:\/\/youtu.be\/FKYMfXBgTJg?si=QrGE_eHNDTWYO8Zr\" style=\"\" rel=\"noopener\">second ad<\/a> targeted consumers, featuring Jannat, who is shocked when her husband forgot to buy her favorite cheese. She decides to leave the house in a comedic, dramatic escalation that is perfectly justified within its own world. Similarly, Amir Karara adopted an exaggerated persona to defend the idea that \u201cearning a living isn\u2019t bitter\u201d as long as <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=xI8Zp3EDVKA\" style=\"\" rel=\"noopener\">Obour Land<\/a> is there.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Additionally, the Health Ministry\u2019s healthy eating <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=jmea6KG9FYc\" style=\"\" rel=\"noopener\">awareness campaign<\/a><\/strong><strong> is a lesson in marketing: <\/strong>With a blend of wit and realism, the ads caught viewers\u2019 attention and went viral despite tackling a difficult topic, disease and food culture in Egypt, particularly during Ramadan.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>These ads focused on promoting a product or service <\/strong>with a clear message that consumers can understand and relate to. It is understood that campaigns vary in purpose \u2014 from direct promotion to creating a long-term brand persona \u2014 but too much of the same thing can feel like taking the easy way out.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While many tire of the familiar, others fall in love with it. <\/strong>This may explain why repetitive anthems eventually become earworms one can\u2019t shake and why prank shows continue to garner high public attention every year. Case in point: to date, Ramez Level El Wash has achieved an 86% viewership rate, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2026\/2\/1575.pdf\" style=\"\" rel=\"noopener\">survey (pdf)<\/a> by Ejabat.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marketing\/\">MARKETING<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/plug-in\/\">PLUG IN<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686709 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686709\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/686709\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686709\" class=\"content-area-description single-story post-686709 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686710\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686710\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/mosalsalat-ramadan-sohab-al-ard-depicts-the-horrors-unfolding-in-gaza\/\">\r\n                            Sohab Al Ard offers a poignant portrayal of Gaza                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/mosalsalat-ramadan-sohab-al-ard-depicts-the-horrors-unfolding-in-gaza\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The series explores an ethical dilemma \u2014 should the lived suffering of mns be rendered as scripted drama for audience consumption, even if it\u2019s not inherently meant for entertainment?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sohab Al Ard is anything but a comfortable watch.<\/strong> Set against the backdrop of the 7 October attacks, the series unfolds in an utterly destroyed Gaza \u2014 shots of rubble, abandoned buildings, makeshift tents, and an under-equipped hospital dominate the frame. The story follows Dr. Salma Shawky (Menna Shalaby), who arrives with an Egyptian relief convoy headed toward a Gaza hospital. There, Nasser (Eyad Nassar) and his nephew Younis \u2014 the sole survivors of a bombing that destroyed their home \u2014 seek help for the critically injured boy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The narrative is realistic, immersing viewers in the immediacy of the events<\/strong>, despite early fears that it might lean toward stereotypical or hyper-dramatized depictions. The series highlights vulnerable moments that feel almost intrusive to witness, and the emotional weight is palpable. We\u2019re shown understated perspectives, such as Salma carrying the burden of lifting her patients\u2019 spirits while she suffers through her own personal trauma.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The characters are not reduced to emotional spectacle; they often process their emotions quietly and inwardly.<\/strong> Light-hearted moments appear in the show, emphasizing that while these characters reflect real human suffering, their lives are not defined by grief alone \u2014 they cope through shared memories, gentle teasing, and the small details of life. Nassar and Tara Abboud (who plays his daughter Karma in the West Bank) deliver standout performances, and the rest of the main cast delivers noteworthy performances as well. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> The show is streaming on <a target=\"_blank\" href=\"https:\/\/www.watchit.com\/watch\/ar\/clips\/%D8%A8%D8%B1%D9%88%D9%85%D9%88-%D8%B5%D8%AD%D8%A7%D8%A8-%D8%A7%D9%84%D8%A3%D8%B1%D8%B6\/clips-1111\" style=\"\" rel=\"noopener\">Watch It<\/a>. You can watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/youtu.be\/TW4K-JMCYpM?si=37bxVMHivR9U1Etp\" style=\"\" rel=\"noopener\">watch, runtime: 1:59<\/a>).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686712\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686712\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/al-ahly-sets-out-to-reclaim-lead-a-premier-league-super-saturday-and-fiba-qualifiers-kick-off\/\">\r\n                            The footie fixtures on our radar this weekend                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/al-ahly-sets-out-to-reclaim-lead-a-premier-league-super-saturday-and-fiba-qualifiers-kick-off\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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off&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/al-ahly-sets-out-to-reclaim-lead-a-premier-league-super-saturday-and-fiba-qualifiers-kick-off\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/al-ahly-sets-out-to-reclaim-lead-a-premier-league-super-saturday-and-fiba-qualifiers-kick-off\/&title=Al Ahly sets out to reclaim lead, a Premier League Super Saturday, and FIBA qualifiers kick off\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Al+Ahly+sets+out+to+reclaim+lead%2C+a+Premier+League+Super+Saturday%2C+and+FIBA+qualifiers+kick+off+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F26%2Fal-ahly-sets-out-to-reclaim-lead-a-premier-league-super-saturday-and-fiba-qualifiers-kick-off%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/al-ahly-sets-out-to-reclaim-lead-a-premier-league-super-saturday-and-fiba-qualifiers-kick-off\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/889.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686713\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/al-ahly-sets-out-to-reclaim-lead-a-premier-league-super-saturday-and-fiba-qualifiers-kick-off\/889-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/889.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"889.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/889.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/889.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686712\" class=\"content-area-description single-story post-686712 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>We\u2019ve got quite a lot of footie fixtures to look forward to <\/strong><strong>this weekend.<\/strong> These are the major European league matches on our radar for tomorrow:<\/p>\n<ul>\n<li>Wolverhampton vs. Aston Villa \u2014 Premier League, 10pm;<\/li>\n<li>Levante vs. Alav\u00e9s \u2014 La Liga, 10pm;<\/li>\n<li>Strasbourg vs. Lens \u2014 Ligue 1, 9:45pm.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On Saturday, we\u2019re keeping an eye on high-stakes face-offs in the Egyptian, English, and Spanish leagues:<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Nile League: <\/strong>Al Ahly faces Zed FC at 9:30pm. The Red Devils (36 points) have their sights set on a three-point victory to reclaim the top spot \u2014 currently held by Zamalek (37 points) following their 2-1 W over Zed. The match will air on ON Sport 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also in the Nile League at 9:30pm:<\/strong><\/p>\n<ul>\n<li>Ismaily vs. El Gouna;<\/li>\n<li>Tala\u2019ea El Gaish vs. Haras El Hodoud;<\/li>\n<li>Wadi Degla vs. Ceramica Cleopatra.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A Super Saturday in the Premier League:<\/strong><\/p>\n<ul>\n<li>Bournemouth vs. Sunderland \u2014 2:30pm, beIN Sports 1;<\/li>\n<li>Liverpool vs. West Ham United \u2014 5pm, beIN Sports 1;<\/li>\n<li>Burnley vs. Brentford \u2014 5pm, beIN Sports 4;<\/li>\n<li>Leeds United vs. Manchester City \u2014 7:30pm, beIN Sports 1.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Over in La Liga:<\/strong><\/p>\n<ul>\n<li>Barcelona vs. Villarreal \u2014 5:15pm, beIN Sports 2;<\/li>\n<li>Real Oviedo vs. Atl\u00e9tico Madrid \u2014 10pm, beIN Sports 2.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udfc0 <strong>The African Qualifiers for the 2027 FIBA Basketball World Cup kick off today.<\/strong> The tournament is hosted at the Borg El Arab Hall in Alexandria from 26 February to 1 March. The Pharaohs are set to play against Mali tonight at 9pm. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686714\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div 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href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-afq5ib1\" data-v=\"4\" data-block-id=\"afq5ib1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-afq5ib1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-afq5ib1-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-oz1bncq\" data-v=\"4\" data-block-id=\"oz1bncq\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-oz1bncq-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-oz1bncq-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686715\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686715\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/shakira-set-to-perform-at-the-pyramids-in-april\/\">\r\n                            Experience Shakira live at the Pyramids this April                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/shakira-set-to-perform-at-the-pyramids-in-april\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/shakira-set-to-perform-at-the-pyramids-in-april\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/shakira-set-to-perform-at-the-pyramids-in-april\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Shakira set to perform at the Pyramids in April&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/shakira-set-to-perform-at-the-pyramids-in-april\/\">\n                    X                    <!-- <img decoding=\"async\" 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data-image-title=\"1568.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1568.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1568.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686715\" class=\"content-area-description single-story post-686715 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-lifestyle tag-mark-your-calendar tag-music tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfa4 <strong>Global icon Shakira is landing in Egypt on Tuesday, 7 April<\/strong> for a live <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DVGnPmvDJvv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">performance<\/a> at the Great Pyramids of Giza. The concert is part of her ongoing world tour and is expected to be unforgettable. You can get your tickets now on <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\" rel=\"noopener\">TicketEgypt<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686717\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686717\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/what-the-markets-are-doing-on-26-february-2026\/\">\r\n                            What the markets are doing on 26 February 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/what-the-markets-are-doing-on-26-february-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/what-the-markets-are-doing-on-26-february-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/what-the-markets-are-doing-on-26-february-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 26 February 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/what-the-markets-are-doing-on-26-february-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/what-the-markets-are-doing-on-26-february-2026\/&title=What the markets are doing on 26 February 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+26+February+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F26%2Fwhat-the-markets-are-doing-on-26-february-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/what-the-markets-are-doing-on-26-february-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686717\" class=\"content-area-description single-story post-686717 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.4% at today\u2019s close<\/strong> on turnover of EGP 6.3 bn (0.9% below the 90-day average). Regional investors were the sole net buyers. The index is up 17.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Orascom Construction(+5.3%), Egypt Aluminum (+4.2%), and Raya Holding (+3.6%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Eastern Company (-4.2%), Qalaa Holdings (-2.2%), and Emaar Misr (-1.4%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686718\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/686718\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686718\" class=\"content-area-description single-story post-686718 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">\ud83d\uddd3\ufe0f FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 February - 14 March (Tuesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU3ZV20jHLN\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Ramadan Premium Market<\/a><\/span><span style=\"font-weight:400;\"> at the Arena, Cairo West.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27-28 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DUlsZ7DDmSh\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Ramadan on the Farm<\/a><\/span><span style=\"font-weight:400;\"> at Hazel Farm.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 February - 11 March (Saturday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/qahrawya?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\">Qahrawya Iftours<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 March (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU3mOcQjsgT\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at Al Mashrafia tent, the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/wadi-degla-womens-night-race-2026\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnhJtKI8VLQiEC-sxez_OR1Jnudfmgkwe9Mvx9RqbiHLYK1RChgGEnp6YZlic_aem_U73KbkKnIKHc2-Hy6FHEDA\" style=\"\">The Women\u2019s Night 5K Race<\/a><\/span><span style=\"font-weight:400;\"> with Cairo Runners at Promenade, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1780\" style=\"\">Wust El Balad<\/a><\/span><span style=\"font-weight:400;\"> at Gomhouria Theatre, Downtown.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Saturday): Eid Al-Fitr. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU05Nk9Emhv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Wegz<\/a><\/span><span style=\"font-weight:400;\"> at the PUBG Mobile anniversary carnival, the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":686703,"template":"","categories":[],"tags":[],"class_list":["post-686702","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"6f79b32b-052a-48ab-98de-daf8f136272d","teaser":"","photo_url":"https:\/\/ent.news\/2025\/2\/2748.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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