{"id":686675,"date":"2026-02-25T00:00:00","date_gmt":"2026-02-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=686675"},"modified":"2026-03-08T12:35:40","modified_gmt":"2026-03-08T12:35:40","slug":"these-homegrown-brands-have-some-big-shoes-to-fill","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/these-homegrown-brands-have-some-big-shoes-to-fill\/","title":{"rendered":"These homegrown brands have some big shoes to fill"},"content":{"rendered":"<section id=\"686677\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686677\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/\">\r\n                            Egypt eyes return to EUR-denominated bond market after eight-year hiatus                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Egypt eyes return to EUR-denominated bond market after eight-year hiatus&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/&title=Egypt eyes return to EUR-denominated bond market after eight-year hiatus\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Egypt+eyes+return+to+EUR-denominated+bond+market+after+eight-year+hiatus+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F25%2Fegypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1565.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686678\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-return-to-eur-denominated-bond-market-after-eight-year-hiatus\/1565-jpg-46\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1565.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1565.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1565.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1565.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686677\" class=\"content-area-description single-story post-686677 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-bonds tag-debt tag-economy tag-enterprisepm tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and happy almost-weekend.<\/strong> It\u2019s another slow day in the press, and we\u2019ve got the rundown for you below. Also in today\u2019s issue: we explore Egypt\u2019s domestic footwear sector and recommend your next read. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So, when do we eat?<\/strong> Maghrib prayers are at 5:51pm in the capital, and you\u2019ll have until 4:58am tomorrow to hydrate and caffeinate ahead of fajr.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udccd <strong>Egypt is eyeing a return to the EUR-denominated bond market for the first time in eight years<\/strong>, with the Finance Ministry weighing a EUR 1 bn issuance in 2Q 2026, two senior government sources told EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Working with potential lead managers including BNP Paribas and Deutsche Bank, Bank of Alexandria (Intesa Sanpaolo), and Standard Chartered<\/strong>, the ministry views EUR markets as a \u201cmore stable\u201d alternative for its gradual re-entry into international debt markets, which also includes plans for a separate USD 2-2.5 bn offering by mid-year. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The move is designed to refinance upcoming maturities \u2014 including a EUR 1 bn bond due this April <\/strong>\u2014 and capitalize on a sharp drop in Egypt\u2019s CDS risk premiums, which hit a six-year low in January following a perfect track record of debt service and a surge in foreign holdings to USD 45 bn by end-2025.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ Read the full story and more details in tomorrow\u2019s edition of EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>Still dominating the headlines this afternoon is US President Donald <\/strong><strong>Trump\u2019s State of the Union address<\/strong> \u2014 his longest speech on record, surpassing the 100-minute mark (<a target=\"_blank\" href=\"https:\/\/youtu.be\/n2PyI455DYE\" style=\"\" rel=\"noopener\">watch,<\/a><a target=\"_blank\" href=\"https:\/\/youtu.be\/n2PyI455DYE\" style=\"\" rel=\"noopener\">runtime<\/a><a target=\"_blank\" href=\"https:\/\/youtu.be\/n2PyI455DYE\" style=\"\" rel=\"noopener\">: 1:58:18<\/a>). The speech brushed off concerns over the US economy, with Trump noting that the \u201croaring economy is roaring like never before.\u201d The president doubled down on his tariff policy and claimed that he had slowed inflation and driven the stock market to record heights. He failed to mention foreign policy or cost-of-living concerns, instead calling out Iran\u2019s nuclear ambitions and making his case for possible US military action against the country.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-25\/state-of-the-union-2026-analysis?srnd=homepage-middle-east\" style=\"\" rel=\"noopener\">Bloomberg<\/a>, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/us\/trump-facing-headwinds-home-abroad-address-state-union-2026-02-24\/\" style=\"\" rel=\"noopener\">Reuters<\/a>, and the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/9194e1f5-d191-414a-ab9f-e271a32b8b78\" style=\"\" rel=\"noopener\">Financial Times<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>The Finance Ministry is looking to issue its newly debuted Citizen Bonds <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/egypt-eyes-monthly-citizen-bond-issuances-after-egp-350-mn-debut\/\" style=\"\" rel=\"noopener\">on a monthly basis<\/a><\/strong><strong>.<\/strong> Each new issuance will feature a variable interest rate determined by market conditions at the time of offering;<\/li>\n<li><strong>Islamic Cairo may soon welcome new private investors<\/strong>, as the government prepares to <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/the-government-is-offering-newly-renovated-islamic-cairo-for-private-investors\/\" style=\"\" rel=\"noopener\">offer a selection of restored heritage sites<\/a> under public-private partnership schemes;<\/li>\n<li><strong>CIB is set to begin due diligence on HSBC Egypt\u2019s retail banking portfolio.<\/strong> It\u2019s the <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/cib-says-it-received-the-green-light-to-start-due-diligence-on-hsbc-egypts-retail-franchise\/\" style=\"\" rel=\"noopener\">first formal confirmation<\/a> that a process which could see HSBC divest its retail franchise here has moved beyond the exploratory phase.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83c\udf24\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re in for another cool, breezy day in Cairo, with a high of 21\u00b0C and a low of 11\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/bonds\/\">Bonds<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/debt\/\">debt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686679 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686679\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/686679\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686679\" class=\"content-area-description single-story post-686679 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/437.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686680\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686680\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">AFTER HOURS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/how-homegrown-brands-are-reimagining-egyptian-footwear-production\/\">\r\n                            How local designers are stepping into Egypt\u2019s footwear market gap                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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        <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1514.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686681\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/how-homegrown-brands-are-reimagining-egyptian-footwear-production\/1514-jpg-19\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1514.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1514.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1514.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1514.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686680\" class=\"content-area-description single-story post-686680 post type-post status-publish format-standard has-post-thumbnail hentry category-after-hours tag-after-hours tag-business tag-enterprisepm tag-entrepreneurship tag-lifestyle wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>\ud83d\udc5f <\/strong><strong>For the shoe aficionados among us, the market gap is clear: <\/strong>Finding nice, simple, high-quality shoes in Egypt isn\u2019t easy \u2014 and it\u2019s not for a lack of local shoe stores. They are everywhere, with storefronts so crammed that it's difficult to distinguish one pair from the other. If you go the mall route, you\u2019ll find better displays and an underwhelming selection of low-quality imported brands. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That\u2019s why a handful of new local shoe brands have recently caught our eye. <\/strong>They are attempting to fill a market niche with cutting-edge design and high-quality craftsmanship at prices that are competitive with the lower quality imports currently available on the market. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM sat down with two of these young footwear designers<\/strong> to learn what inspired them to enter a challenging sector currently dominated by mass market brands. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A UC Berkeley architecture graduate, <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/sole22.co\/?hl=en\" style=\"\" rel=\"noopener\">Sole22<\/a><\/strong><strong> founder Hana Ghazi (<\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/hanakhaledghazi\/\" style=\"\" rel=\"noopener\">LinkedIn<\/a><\/strong><strong>)<\/strong><strong> first became interested in shoes during a stint designing store facades at Tiffany & Co <\/strong>in New York. \u201cI took a shoe course that covered everything from sketches to production. I got so into it that on weekends I would find myself going to fabric shops, exploring materials and learning everything I could about the industry. About a year later I moved back to Egypt and started my own shoe business,\u201d Ghazi tells EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/latwinflame\/?hl=en\" style=\"\" rel=\"noopener\">Twin Flame<\/a><\/strong><strong> founder Hala El-Sheri<\/strong><strong>f (<\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/hala-el-sherif-ab3485206\/\" style=\"\" rel=\"noopener\">LinkedIn<\/a><\/strong><strong>)<\/strong><strong>also comes from a design background. <\/strong>A Parsons graduate, El-Sherif split her time between Paris and New York \u2014 two cities she credits with developing her design aesthetic. \u201cWhen I was in New York I took an elective called shoe construction and I absolutely loved it. By the time I got to my senior year in Paris, I knew that shoes were going to be my focus,\u201d El-Sherif tells us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1512.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">A modern approach to traditional manufacturing<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt's domestic footwear sector currently satisfies <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.youm7.com\/story\/2025\/12\/20\/%D8%B1%D8%A6%D9%8A%D8%B3-%D8%BA%D8%B1%D9%81%D8%A9-%D8%B5%D9%86%D8%A7%D8%B9%D8%A9-%D8%A7%D9%84%D8%AC%D9%84%D9%88%D8%AF-%D8%A7%D9%81%D8%AA%D8%AA%D8%A7%D8%AD-%D9%86%D8%AD%D9%88-60-%D9%85%D8%B5%D9%86%D8%B9%D8%A7-%D8%AC%D8%AF%D9%8A%D8%AF%D8%A7-%D8%AE%D9%84%D8%A7%D9%84\/7240473\" style=\"\" rel=\"noopener\">60-70% of market demand<\/a><\/strong>, according to Chairman of the Board of Directors of the Egyptian Chamber of Leather Industries Gamal El Samalouti. Local production is distributed across approximately 170-200 manufacturing facilities. Most of these establishments are small-to-medium-sized operations, predominantly run as independent, single-owner businesses rather than large, branded corporate groups.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In addition to factories and mass market products, many artisanal shoemakers continue traditional leather shoe production by hand. <\/strong>These skilled craftsmen serve niche markets and preserve heritage techniques.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The current market landscape makes it challenging for small, independent, design-led brands to break through.<\/strong> \u201cIt was only after months of due diligence and factory visits that I began to comprehend the barriers to entry in this sector,\u201d said Ghazi. \u201cThe big factories are only interested in mass production, so if you want to manufacture on a small scale you have to [work] with the small workshops, which requires being very hands-on at every stage of the production process,\u201d she added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite the prevalence of shoe manufacturers in Egypt, there is very little innovation. <\/strong>\u201cThey all have the same lasts, the same shapes, and the same techniques that have been passed down for generations. Introducing anything new is often met with resistance,\u201d said El-Sherif. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The availability of materials is also an issue.<\/strong> \u201cThe leather and the lasts in Egypt are great, but I find it difficult to find good quality soles, and the method used to attach the sole to the upper \u2014 glue instead of stitching \u2014 is also lacking,\u201d said Ghazi. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Both Twin Flame and Sole22 currently outsource their manufacturing. <\/strong>El-Sherif hopes to have her own small production facility soon. \u201cIt\u2019s difficult to protect my designs and control the quality and delivery timelines as long as I\u2019m fully outsourcing.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Branding and social media<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For the up-and-coming shoe brands, building a strong digital presence is a central component of their business model.<\/strong> Founders are investing heavily in cultivating a social media presence that reinforces their identities as contemporary, design-clever footwear rather than generic resellers, and that has played a major role in capturing the attention of their target customer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cOur social media is our storefront.<\/strong> It's the storytelling platform of our brand. Our strategy focuses more on creating a brand world rather than selling. My last photo shoot was in New York, for example, where it all started,\u201d said El Sherif. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sole22\u2019s instagram feed uses a mix of clean photography and videos that often include the founder herself. <\/strong>To coincide with Ramadan, they launched a <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DU81pZfArQ4\/?hl=en\" style=\"\" rel=\"noopener\">15-episode<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DU81pZfArQ4\/?hl=en\" style=\"\" rel=\"noopener\">video<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DU81pZfArQ4\/?hl=en\" style=\"\" rel=\"noopener\">series<\/a> called \u201cPeople of Craft,\u201d which spotlights Cairo\u2019s traditional artisans.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Look and feel is everything<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Another area that Ghazi and El-Sherif have meticulously cultivated is branding and packaging. <\/strong>An avid matchbox collector, El-Sherif designed her shoe box to open like a matchbox. The name Twin Flame itself was inspired by matchboxes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cWhen I receive packages, I like to feel that there\u2019s a special touch,\u201d <\/strong>explains Ghazi. \u201cI tried to make sure that Sole22 offers a premium unboxing experience. I wanted everything from the color of our shoe box to the little piece of leather with our logo on our dust bag to feel elevated.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Future growth potential?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Estimates for Egypt\u2019s footwear market vary \u2014 but even conservative figures show hundreds of USD <\/strong><strong>mns<\/strong><strong> to <\/strong><strong>bns<\/strong><strong> in total annual sales across all categories. <\/strong>A substantial market size means there\u2019s room for specialised segments to carve out space alongside mainstream players. Independent brands like Sole22 and Twin Flame that are leveraging social media to sell directly to consumers have quickly made a name for themselves without investing in massive physical networks. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Where do they see themselves going? <\/strong>Ghazi hopes to have a physical Sole22 store in the near future, while El-Sherif hopes to see Twin Flame expand regionally. Both agree that the potential is huge and that early signs are showing that the market gap they are addressing is hungry for more. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/after-hours\/\">AFTER HOURS<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/business\/\">business<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/entrepreneurship\/\">entrepreneurship<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686682 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686682\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/686682\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686682\" class=\"content-area-description single-story post-686682 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686683\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686683\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">Under the Lamplight<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/in-the-language-of-miracles-asks-what-gets-lost-in-translation-when-youre-far-from-home\/\">\r\n                            What gets lost in translation when you\u2019re far from home?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/in-the-language-of-miracles-asks-what-gets-lost-in-translation-when-youre-far-from-home\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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In her 2015 novel, Hassib dissects just that.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Egyptian Menshawy family has long sought the American dream, only to suffer its nightmare.<\/strong> Recently wed with a newborn, Samir and Nagla move to the US to pursue careers as doctors. While the relocation is off to a rough start that tests their relationship, the waves soon subside, only for everything to come crashing down decades later. As their children grow older and begin developing identities of their own, a crisis leaves the family unmoored and under intense scrutiny from their new-found community: their eldest son, Hossam, is found dead alongside his girlfriend, Natalie, and the Menshawys are to blame.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Oscillating between the different members of the family, the novel is narrated a year after Hossam\u2019s death, tracing the days following the incident. <\/strong>Hassib eloquently anatomizes the psyches of each of the surviving family members: Samir, Nagla, their surviving son Khaled, and his grandmother Ehsan, who refuses to part with her Egyptian ways. We see a mother unspooled following her son\u2019s death, a father desperately trying to prove he \u201cbelongs,\u201d a brother seeking to escape his family\u2019s shadow, and a stalwart Egyptian grandmother observing it all with a masked, heavy heart.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This is a novel the pages of which were stained with our tears.<\/strong> Hassib\u2019s prose carries within it a palpable grief that tugs at the reader\u2019s heartstrings. In the Language of Miracles explores guilt, mental illness, what it means to never belong, and the pain of being lost in translation \u2014 a point Hassib emphasizes in the beginning of each chapter, introduced with an Arabic proverb and its nearest English equivalent that never quite conveys the right meaning.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Language of Miracles feels familiar, its characters reminiscent of people we know and love. <\/strong>This is why the novel proves a difficult read. By meticulously probing the innermost privacies of these familiar people, Hassib leaves the reader with a heavy heart, forcing one to spend much time introspecting and questioning all that we had once assumed was inherent to our identities. In the Language of Miracles is a story of grief and loss, yes, but it is also a story of love, and how the ways it manifests may not always make sense to others. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT- <\/strong>You can find the ebook on <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Language-Miracles-Novel-Rajia-Hassib-ebook\/dp\/B00OZ0TLQA\" style=\"\" rel=\"noopener\">Amazon<\/a> and <a target=\"_blank\" href=\"https:\/\/www.kobo.com\/ww\/en\/ebook\/in-the-language-of-miracles?sId=a2f2549b-d227-4e59-afaf-259270f305a3&ssId=s47sS8QRcHDd17MFPtZYW&cPos=1\" style=\"\" rel=\"noopener\">Kobo<\/a>. You can also place a special order for the paperback version at <a target=\"_blank\" href=\"https:\/\/www.bookspotonline.com\/middle.php\" style=\"\" rel=\"noopener\">The Bookspot<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/under-the-lamplight\/\">Under the Lamplight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-reading\/\">worth reading<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                  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stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-kdc1rvo-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8renw9k\" data-v=\"4\" data-block-id=\"8renw9k\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8renw9k-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8renw9k-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        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d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686686\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686686\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/real-madrid-and-paris-saint-germain-take-the-field\/\">\r\n                            Real Madrid and Paris Saint-Germain take the field                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/real-madrid-and-paris-saint-germain-take-the-field\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/real-madrid-and-paris-saint-germain-take-the-field\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/real-madrid-and-paris-saint-germain-take-the-field\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Real Madrid and Paris Saint-Germain take the field&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/real-madrid-and-paris-saint-germain-take-the-field\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/real-madrid-and-paris-saint-germain-take-the-field\/&title=Real Madrid and Paris Saint-Germain take the field\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a 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data-attachment-id=\"686687\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/real-madrid-and-paris-saint-germain-take-the-field\/1490-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1490.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1490.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1490.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1490.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686686\" class=\"content-area-description single-story post-686686 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>The UEFA Champions League playoff second-leg matches <\/strong><strong>continue today with four fixtures, headlined by Real Madrid vs. Benfica.<\/strong> The first leg ended in a 1-0 victory for Los Merengues, giving the Spanish giant an advantage over the Portuguese side heading into the return match. Kick-off is at 10pm on beIN Sports 2. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An all-French summit: <\/strong>Paris Saint-Germain faces domestic rivals Monaco once again in their return leg. PSG secured a hard-fought W in the first leg, which ended 3-2. The match kicks off at 10pm on beIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also on our radar:<\/strong><\/p>\n<ul>\n<li>Atalanta vs. Borussia Dortmund \u2014 7:45pm, beIN Sports 4;<\/li>\n<li>Juventus vs. Galatasaray \u2014 10pm, beIN Sports 3.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Egyptian Premier League, Matchweek 19 fixtures continue, all kicking off at 9:30pm:<\/strong><\/p>\n<ul>\n<li>Al Masry vs. Modern Sport \u2014 ON Sport 1;<\/li>\n<li>Petrojet vs. Al Ittihad Al Sakandary \u2014 ON Sport 2;<\/li>\n<li>Al Bank Al Ahly vs. Pharco \u2014 ON Sport app.<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686688\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686688\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/\">\r\n                            PubG brings Wegz to the Pyramids                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Catch Wegz live at the Pyramids for the PubG Anniversary Carnival&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/&title=Catch Wegz live at the Pyramids for the PubG Anniversary Carnival\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Catch+Wegz+live+at+the+Pyramids+for+the+PubG+Anniversary+Carnival+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F25%2Fcatch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1505.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686689\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/catch-wegz-live-at-the-pyramids-for-the-pubg-anniversary-carnival\/1505-jpg-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1505.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1505.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1505.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1505.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686688\" class=\"content-area-description single-story post-686688 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-lifestyle tag-mark-your-calendar tag-music tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfa4 <strong>Wegz is taking over the Great Pyramids of Giza on Friday, 27 <\/strong><strong>March to celebrate PubG Mobile\u2019s Anniversary Carnival. <\/strong>The iconic rapper is the first name revealed in a lineup of to-be-announced stars set to perform at the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DU05Nk9Emhv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">Carnival<\/a>. Expect interactive PubG-themed experiences throughout the night. You can book your tickets on <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/ab3920e7-4b89-4c30-80d8-5843d3aef40c\" style=\"\" rel=\"noopener\">Ticket Egypt<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686690\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686690\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/what-the-markets-are-doing-on-25-february-2026\/\">\r\n                            What the markets are doing on 25 February 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/what-the-markets-are-doing-on-25-february-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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International investors were the sole net sellers. The index is up 17.2% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Eastern Company (+4.7%), Oriental Weavers (+1.3%), and Raya Holding (+0.9%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Edita (-5.1%), Misr Cement (-5.0%), and Beltone Holding (-4.5%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686691\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/686691\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686691\" class=\"content-area-description single-story post-686691 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">\ud83d\uddd3\ufe0f FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 February - 14 March (Tuesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU3ZV20jHLN\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Ramadan Premium Market<\/a><\/span><span style=\"font-weight:400;\"> at the Arena, Cairo West.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27-28 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DUlsZ7DDmSh\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Ramadan on the Farm<\/a><\/span><span style=\"font-weight:400;\"> at Hazel Farm.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 February - 11 March (Saturday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/qahrawya?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\">Qahrawya Iftours<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 March (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU3mOcQjsgT\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at Al Mashrafia tent, the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/wadi-degla-womens-night-race-2026\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnhJtKI8VLQiEC-sxez_OR1Jnudfmgkwe9Mvx9RqbiHLYK1RChgGEnp6YZlic_aem_U73KbkKnIKHc2-Hy6FHEDA\" style=\"\">The Women\u2019s Night 5K Race<\/a><\/span><span style=\"font-weight:400;\"> with Cairo Runners at Promenade, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1780\" style=\"\">Wust El Balad<\/a><\/span><span style=\"font-weight:400;\"> at Gomhouria Theatre, Downtown.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Saturday): Eid Al-Fitr. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU05Nk9Emhv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Wegz<\/a><\/span><span style=\"font-weight:400;\"> at the PubG Mobile anniversary carnival, the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span> at New Capital.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":686676,"template":"","categories":[],"tags":[],"class_list":["post-686675","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"2b540c69-de22-4f52-8d34-db64fd5479fd","teaser":"","photo_url":"https:\/\/ent.news\/2026\/2\/1497.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>These homegrown brands have some big shoes to fill - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/these-homegrown-brands-have-some-big-shoes-to-fill\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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