{"id":686590,"date":"2026-02-22T00:00:00","date_gmt":"2026-02-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=686590"},"modified":"2026-03-08T12:20:18","modified_gmt":"2026-03-08T12:20:18","slug":"the-business-of-journalism","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-business-of-journalism\/","title":{"rendered":"The business of journalism"},"content":{"rendered":"<section id=\"686592\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686592\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/\">\r\n                            Gov't wagers on healthcare growth with new suite of investor perks                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Gov\u2019t goes all in on healthcare expansion with new incentives&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/&title=Gov\u2019t goes all in on healthcare expansion with new incentives\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Gov%E2%80%99t+goes+all+in+on+healthcare+expansion+with+new+incentives+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F22%2Fgovt-goes-all-in-on-healthcare-expansion-with-new-incentives%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1556.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686593\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/govt-goes-all-in-on-healthcare-expansion-with-new-incentives\/1556-jpg-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1556.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1556.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1556.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1556.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686592\" class=\"content-area-description single-story post-686592 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-healthcare tag-investment tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and welcome to the start of another workweek.<\/strong> We hope you had your fair share of rest this weekend, seeing as we have a packed issue for you. Today, we dive into Egypt\u2019s fertilizer industry, check out what is arguably Ramadan\u2019s best series thus far, and explore what journalism could look like in 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So, when do we eat?<\/strong> Maghrib prayers are at 5:49pm in the capital, and you\u2019ll have until 5:01am tomorrow to hydrate and caffeinate ahead of fajr.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udccd <strong>Gov\u2019t<\/strong><strong> sets its sights on healthcare growth: <\/strong>The government is putting healthcare in the spotlight with the launch of a slew of investment incentives built to grow the sector and reel in foreign interest, a senior government source told EnterpriseAM. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s on deck: <\/strong>The new incentives package will include golden licenses for new projects based on assessments to level incentives according to the size of USD-denominated financing, business scale, and project structure. <\/p>\n<p><strong>And there is a lot more choice:<\/strong> The number of healthcare facilities open to local and foreign private-sector participation \u2014 whether in management, operation, and service efficiency upgrades \u2014 has expanded from just seven last year to 62 this year, our source tells us. Sheikh Zayed Specialized Hospital, New Alamein Hospital, Galala Hospital, and Agouza Hospital have been added to the list along with multiple facilities across various governorates.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ Read more details and background on this story in our EnterpriseAM edition tomorrow.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>US President Donald Trump is dominating headlines after raising his previously imposed 10% global tariff to 15% \u2014 \u201ceffective immediately.\u201d <\/strong>This follows a Supreme Court ruling on Friday that the US president\u2019s global tariff barrage exceeded his powers under federal law. Trump\u2019s tariff hike is invoked under Section 122 of the Trade Act of 1974, which allows the president to impose temporary levies for up to 150 days. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Supreme Court decision was welcomed by lawmakers from the EU, the UK, and Canada. <\/strong>Following the ruling, India delayed a trade delegation trip to Washington originally slated for this week, citing uncertainty over the tariff decision.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-21\/world-leaders-scope-out-us-s-next-steps-after-trump-tariff-loss\" style=\"\" rel=\"noopener\">Bloomberg<\/a>, <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/02\/21\/trump-tariffs.html\" style=\"\" rel=\"noopener\">CNBC<\/a>, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/india\/india-delays-us-trade-talks-after-supreme-court-rejects-trump-tariffs-source-2026-02-22\/\" style=\"\" rel=\"noopener\">Reuters<\/a>, and the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/8b1e0364-092e-4b8c-8391-23b59840e74d\" style=\"\" rel=\"noopener\">Financial Times<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- Following India\u2019s Global AI Summit, tech giants vow massive investment of hundreds of <\/strong><strong>bns<\/strong><strong> into Indian AI efforts <\/strong>as the South Asian nation pushes for AI superpower status. Microsoft said that it was on track to invest USD 50 bn in AI in the Global South. Other US tech firms like OpenAI, chipmaker AMD, and Blackstone announced partnerships with Indian companies.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/02\/21\/india-ai-summit-tech-giants-billion-dollar-investments.html\" style=\"\" rel=\"noopener\">CNBC<\/a> and the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/5c26f2f6-c857-407c-93fe-7f59aa88c8f4\" style=\"\" rel=\"noopener\">Financial Times<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>FinMin <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/finance-ministry-launches-citizen-bond-to-lower-borrowing-costs-by-tapping-retail-investors\/\" style=\"\" rel=\"noopener\">debuted its direct-to-consumer Citizen Bond<\/a><\/strong><strong> today<\/strong>, with subscriptions available to retail investors through Egypt Post\u2019s nationwide branch network;<\/li>\n<li><strong>The Transport Ministry is set to bring <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/egypt-inks-usd-296-5-mn-locomotive-overhaul-deal-with-canadas-apd\/\" style=\"\" rel=\"noopener\">125 out-of-operation locomotives back to life<\/a><\/strong><strong> under a USD 297 mn agreement with Advanced Power Dynamics. <\/strong>The new contract plays into the government\u2019s strategy of maximizing the efficiency of its existing fleet;<\/li>\n<li><strong>E-commerce infrastructure platform Flextock <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/flextock-raises-usd-12-6-mn-aiming-to-streamline-mena-e-commerce-logistics\/\" style=\"\" rel=\"noopener\">secured USD 12.6 mn<\/a><\/strong><strong> in a Series A round led by TLcom Capital. <\/strong>The raise brings Flextock\u2019s total funding to date to USD 15.8 mn, having also closed a USD 3.25 mn pre-seed round in 2021.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly Sunday briefing of all things industrial in Egypt.<\/strong> Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue:<\/strong> We dissect Egypt\u2019s fertilizer sector and explore the challenges that lay ahead in 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2601\ufe0f <strong>TOMORROW\u2019S<\/strong><strong> WEATHER-<\/strong> Grab your favorite sweater and stay warm, we\u2019re in for cool weather in the capital tomorrow. Temperatures are set to peak at a high of 19\u00b0C, with a low of 10\u00b0C, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/healthcare\/\">healthcare<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/investment\/\">investment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686594 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686594\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/686594\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686594\" class=\"content-area-description single-story post-686594 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/437.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686595\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686595\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/is-there-still-hope-for-journalism-in-2026\/\">\r\n                            The future of journalism in 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/is-there-still-hope-for-journalism-in-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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With <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/how-not-to-fall-for-ai\/\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/how-not-to-fall-for-ai\/\" style=\"\" rel=\"noopener\">AI slop<\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/how-not-to-fall-for-ai\/\" style=\"\" rel=\"noopener\"><\/a> (AI-generated text) taking over the internet, human writers are in a more precarious position than ever before. Web traffic to publishers\u2019 websites is expected to drop by over 40% over the next three years, according to a recent <a target=\"_blank\" href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/sites\/default\/files\/2026-01\/Trends_and_Predictions_2026.pdf\" style=\"\" rel=\"noopener\">report (<\/a><a target=\"_blank\" href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/sites\/default\/files\/2026-01\/Trends_and_Predictions_2026.pdf\" style=\"\" rel=\"noopener\">pdf<\/a><a target=\"_blank\" href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/sites\/default\/files\/2026-01\/Trends_and_Predictions_2026.pdf\" style=\"\" rel=\"noopener\">)<\/a> by the Reuters Institute and Oxford University. So where does the future of journalism lie?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The rocky road ahead<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Publishers and media conglomerates are now recalibrating by <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/06\/25\/is-digital-marketing-in-danger\/\" style=\"\" rel=\"noopener\">ditching<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/06\/25\/is-digital-marketing-in-danger\/\" style=\"\" rel=\"noopener\">search<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/06\/25\/is-digital-marketing-in-danger\/\" style=\"\" rel=\"noopener\">engine optimization<\/a><\/strong><strong> (SEO) in favor of answer engine optimization (AEO). <\/strong>Even so, among the executives surveyed, most expect minimal return on investment, with 20% expecting none. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s not just AI slop that journalists are competing with, <\/strong><strong>it\u2019s<\/strong><strong> content creators. <\/strong>The report notes that 70% of publishers have expressed concerns about digital content creators overshadowing the publishing industry, adding that younger audiences are shifting toward \u201cpersonality-led\u201d news, in which attention is paid to individual creators \u2014 often delivering content through video-first strategies \u2014 who are deemed more authentic and personable. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Did you catch that? We\u2019re craving human authenticity.<\/strong> As netizens flock to individual creators, publishers are losing bank\u2026 and talent. The financial allure of the individual creator economy has led top editorial talent to pivot away from traditional publishing, and some 40% of executives worry their top journalists may be swayed. The rise of individual content creators, however, has raised another concern: how credible is the information they\u2019re sharing?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">How publishers are reacting<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If you can\u2019t beat \u2019em, join \u2019em. <\/strong>In an effort to compete with independent content creators, publishers are training their own newsroom staff to act more like creators, prioritizing video-first content on platforms like YouTube and TikTok and divesting from others, such as Facebook and X. These publishers have also made videos a top destination on their own native websites, with well-established brands such as the <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/video\" style=\"\" rel=\"noopener\">New York Times<\/a>, <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/videos\/fast\/cnni-fast\" style=\"\" rel=\"noopener\">CNN<\/a>, and the <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/video\" style=\"\" rel=\"noopener\">BBC<\/a>, among others, driving traffic to their own productions. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026 But it\u2019s a double-edged sword. <\/strong>Executives worry that by upskilling their staff, they are essentially training them for their eventual exit into the independent creator economy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Death to commodity news<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What does AI write best? Commodity news \u2014 and publishers are killing it. <\/strong>By scraping and reworking commodity news pieces \u2014 such as service journalism stories, political updates, and how-to guides \u2014 AI has become an expert. The fix? \u201cTo focus on journalism that can\u2019t easily be summarised in the three bullet points,\u201d head of Digital at The Wall Street Journal Taneth Evans says. This means publishers will now be axing most content AI can reproduce, with the report noting that service journalism pieces will be reduced by some 42%, general news by 38%, and how-to guides by 32%. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s filling the void? Distinct human content \u2014 by humans, about humans. <\/strong>This includes original investigations and on-the-ground reporting, analytical stories, and live event coverage. However, among the areas to which publishers are pivoting, human stories are prime: ones prioritizing emotional connection and \u201cpersonality-driven narratives.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The rise, fall, and revival of the human writer<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Over the past year, <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/companies-are-desperately-seeking-storytellers-7b79f54e\" style=\"\" rel=\"noopener\">job postings for \u201cstoryteller\u201d doubled<\/a><\/strong><strong> in the US. <\/strong>Writers, recently shunned and out of work, are back in demand, and demand is indeed strong. Beyond traditional journalism, human writers are being rehired in droves, according to <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/hottest-job-in-tech-writing-words-ai-hiring-2026-2\" style=\"\" rel=\"noopener\">Business Insider (BI)<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In a not-so-surprising pivot, major corporations are desperately seeking human voices after AI slop eroded trust.<\/strong> Whether through newsletters, podcasts, or video content, big corps are taking matters into their own hands, and the first step is to make themselves authentic again. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A new premium, a new price tag: <\/strong>These new positions \u2014 mostly within communications departments \u2014 promise a pretty sum. Netflix is offering its director of product communications up to USD 775k, BI notes, compliance tech firm Vanta\u2019s head of storytelling would be in for USD 274k, according to WSJ, and OpenAI \u2014 yes \u2014 is offering its potential communications execs up to USD 400k, according to BI. A good chunk of applicants are journalists.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As journalism sways in the winds of change and layoffs in the industry continue to make headlines<\/strong>, another change is afoot, one that makes clear a pivotal fact: as long as there are stories to tell, human writers will never be out of a job. While journalism may still need time to readjust, it\u2019s a different story for storytellers. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/business\/\">business<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/employment\/\">employment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686597 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686597\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/686597\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686597\" class=\"content-area-description single-story post-686597 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686598\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686598\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/mosalsalat-ramadan-ein-sehreya-is-the-ramadan-thriller-we-didnt-know-we-needed\/\">\r\n                            Why Ein Sehreya needs to top your Ramadan watch list                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/mosalsalat-ramadan-ein-sehreya-is-the-ramadan-thriller-we-didnt-know-we-needed\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Together, they track their targets using tiny spy cameras, extorting them before sending them off to the authorities. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Egyptian Robin Hood? <\/strong>While Adel initially resists the lawyer\u2019s demands, he eventually succumbs under the weight of financial pressure (and blackmail) \u2014 driven by his struggles with his rebellious younger brother, Hassan (Omar Sherif), and his mother\u2019s (Samaa Ibrahim) worsening health.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Exceptional characters and stellar performances: <\/strong>The show doesn\u2019t rush itself, and the pace is just right allowing characters to develop and psychological struggles to reveal themselves. Zaki is a profoundly complex character, with a resourcefulness that lives up to his name. He\u2019s driven by a desire to restore justice in a society where it has gone missing, operating under a clear philosophy that the corrupt need to go. Adel, on the other hand, represents a significant segment of Egypt\u2019s youth struggling for stability. As he tests his principles, he begins to appreciate Zaki\u2019s vantage point: Only the cunning can survive, and only power matters. As usual, Omar delivers <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/17\/saving-rambo\/\" style=\"\" rel=\"noopener\">another incredible performance<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Only four episodes in, Ein Sehreya has already proven itself a force to be reckoned with this Ramadan. <\/strong>With an incredible score by Khaled El Kammar, equally impressive cinematography, and exceptional location choices, the show hit a home run. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> Ein Sehreya is streaming on Yango Play. Watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Dwlu2ZpW9FQ\" style=\"\" rel=\"noopener\">watch, runtime: 0:41<\/a>). <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686600\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686600\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/\">\r\n                            Premier League action on our radar tonight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=A North London derby with Arsenal and Tottenham Hotspur headlining tonight\u2019s Premier League action&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/&title=A North London derby with Arsenal and Tottenham Hotspur headlining tonight\u2019s Premier League action\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=A+North+London+derby+with+Arsenal+and+Tottenham+Hotspur+headlining+tonight%E2%80%99s+Premier+League+action+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F22%2Fa-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1319.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686601\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/a-north-london-derby-with-arsenal-and-tottenham-hotspur-headlining-tonights-premier-league-action\/1319-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1319.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1319.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1319.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1319.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686600\" class=\"content-area-description single-story post-686600 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>The week is off to an exciting start with a lineup of fixtures <\/strong><strong>across major European leagues: <\/strong>In the Premier League, Matchweek 27 continues, headlined by Arsenal vs. Tottenham Hotspur in a North London Derby at 6:30pm. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Gunners are looking to end a two-game draw streak<\/strong> and widen the gap between them and second-placed Manchester City to five points to solidify their lead at the top of the table. The Citizens defeated Newcastle 2-1 yesterday, narrowing the gap with Arsenal to just two points. The match will be broadcast on beIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also in the Premier League, kicking off at 4pm:<\/strong><\/p>\n<ul>\n<li>Nottingham Forest vs. Liverpool \u2014 beIN Sports 1;<\/li>\n<li>Crystal Palace vs. Wolverhampton \u2014 beIN Sports 4;<\/li>\n<li>Sunderland vs. Fulham \u2014 beIN Sports 6.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In La Liga, Barcelona faces a crucial match against Levante.<\/strong> A victory would ensure Bar\u00e7a reclaims the lead from Real Madrid, who suffered a 2-1 defeat yesterday at the hands of Osasuna. Kickoff is at 5:15pm, and the match will be broadcast on beIN Sports 2.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also on our radar tonight:<\/strong><\/p>\n<ul>\n<li>Atalanta vs. Napoli \u2014 Serie A, 4pm, Starzplay;<\/li>\n<li>AC Milan vs. Parma \u2014 Serie A, 9pm, Starzplay;<\/li>\n<li>Villarreal vs. Valencia \u2014 La Liga, 10pm, beIN Sports 3;<\/li>\n<li>Strasbourg vs. Lyon \u2014 Ligue 1, 9:45pm, beIN Sports 2;<\/li>\n<li>Nantes vs. Le Havre \u2014 Ligue 1, 6:15pm, beIN Sports 4.<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686602\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-u5rg248\" data-v=\"4\" data-block-id=\"u5rg248\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-u5rg248-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-u5rg248-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2z79vdm\" data-v=\"4\" data-block-id=\"2z79vdm\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2z79vdm-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2z79vdm-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" 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   <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/layali-cairo-west-and-the-garden-market-partner-up-for-a-special-ramadan-market\/\">\r\n                            Pay Layali Cairo West\u2019s Ramadan boutique market a visit                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/layali-cairo-west-and-the-garden-market-partner-up-for-a-special-ramadan-market\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1317.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686604\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/layali-cairo-west-and-the-garden-market-partner-up-for-a-special-ramadan-market\/1317-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1317.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1317.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1317.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1317.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686603\" class=\"content-area-description single-story post-686603 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-lifestyle tag-mark-your-calendar tag-music tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udecd\ufe0f <strong>The Garden Market joins Layali Cairo West for a special <\/strong><strong>Ramadan <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DU3ZV20jHLN\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">experience<\/a><\/strong> \u2014 a boutique market featuring handpicked Egyptian brands, as well as iftar and suhoor setups. The tent experience runs from Tuesday, 24 February, through Saturday, 28 February, and continues for two consecutive weekends until Saturday, 14 March at The Arena in Cairo West, 6 October City. Doors are open from 8pm to 1am.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686605\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686605\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/what-the-markets-are-doing-on-22-february-2026\/\">\r\n                            What the markets are doing on 22 February 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/what-the-markets-are-doing-on-22-february-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/what-the-markets-are-doing-on-22-february-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/what-the-markets-are-doing-on-22-february-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 22 February 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/what-the-markets-are-doing-on-22-february-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/what-the-markets-are-doing-on-22-february-2026\/&title=What the markets are doing on 22 February 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+22+February+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F22%2Fwhat-the-markets-are-doing-on-22-february-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/what-the-markets-are-doing-on-22-february-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686605\" class=\"content-area-description single-story post-686605 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 2.2% at today\u2019s close<\/strong> on turnover of EGP 4.6 bn (26.4% below the 90-day average). Local investors were the sole net buyers. The index is up 18.5% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Misr Cement (+2.1%), Edita (+0.8%), and Kima (+0.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Rameda (-5.7%), Fawry (-5.3%), and GB Corp (-4.7%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"686606\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <figure class=\"wp-block-image size-full mt-0 mb-0 img-white-bg\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27477.svg\" alt=\"\"><\/figure>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">7<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/\">  \r\n                            The new rules of survival for Egypt\u2019s fertilizer industry giants<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The new rules of survival for Egypt\u2019s fertilizer industry giants&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/&title=The new rules of survival for Egypt\u2019s fertilizer industry giants\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+new+rules+of+survival+for+Egypt%E2%80%99s+fertilizer+industry+giants+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Fthe-new-rules-of-survival-for-egypts-fertilizer-industry-giants%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"686607\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/the-new-rules-of-survival-for-egypts-fertilizer-industry-giants\/511-jpg-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"511.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-686606\" class=\"content-area-description post-686606 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-agriculture tag-enterprisepm tag-industry tag-inside-industry tag-manufacturing wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfed<strong> Egypt\u2019s fertilizer sector finds itself in a pivotal<\/strong><strong> transitional phase this year as rising gas prices force a new reality on net margins.<\/strong> Foreign investment and a temporary European grace period have offered a lifeline for the industry, reshaping the competitive landscape, and new investments are reshaping the sector.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>First, a look back:<\/strong> In September 2025, the government greenlit <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/gas-price-hikes-to-have-uneven-impact-across-industry\/\" style=\"\" rel=\"noopener\">raising the supply price of natural gas<\/a> for nitrogen fertilizer plants to USD 5.5 per MMBtu, up from USD 4.5. This came alongside an obligation for companies to supply 55% of their production locally under a triple quota system. Following the decision, Misr Fertilizers Production Company (Mopco) maintained its investment appeal due to long-term gas contracts that mitigated the impact, and Abu Qir Fertilizers faced margin pressure \u2014 with an estimated 15% erosion in returns for every USD 1 increase in gas costs, despite a positive outlook backed by exports and supply stability, according to a recent research memo from EFG Holding seen by EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The decision was more than a subsidy cut; it was a move to bridge a massive fiscal gap. <\/strong>The production cost of a ton of fertilizer exceeds EGP 11k, while it\u2019s sold to farmers for just EGP 4.5k. This drove the annual subsidy bill to over EGP 40 bn, prompting the government to reprice gas to ensure a continuous supply and prevent plant shutdowns, while allowing companies room to compensate through exports, Agriculture Minister Alaa Farouk said at a press conference attended by EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>China\u2019s Asia Potash revealed a plan for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/chinas-asia-potash-announces-usd-10-bn-phosphate-fertilizer-complex-plans\/\" style=\"\" rel=\"noopener\">an integrated phosphate fertilizer complex<\/a><\/strong><strong> in Upper Egypt<\/strong>, with investments ranging between USD 7-10 bn. The project is expected to reach an annual production of 2 mn tons, all for export via Safaga, with a shift toward using green ammonia. Simultaneously, the cost of reviving the state-owned Delta Fertilizers has risen to <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/06\/25\/delta-fertilizers-phased-rehabilitation-to-cost-a-total-of-eur-510-mn\/\" style=\"\" rel=\"noopener\">EUR 510 mn<\/a> to restart urea and ammonia plants following a five-year hiatus. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A European reprieve, albeit one with conditions:<\/strong> Europe is moving toward granting Egyptian exports a temporary exemption from the Carbon Border Adjustment Mechanism (CBAM) until the end of 2027. This spares manufacturers an estimated USD 317 mn in carbon surcharges annually, giving them time to adapt. The exemption comes amid pressure from France and Italy to suspend CBAM specifically for fertilizers, fearing a 25% cost spike for their farmers. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>However, environmental standards have become a de facto entry requirement for global markets<\/strong>, with international tenders now demanding carbon compliance certificates, according to El Nasr Company for Intermediate Chemicals Export Manager Ahmed Adel, who further added that the company aims to raise exports to over USD 1 bn within two years, up from USD 620 mn in 2025.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Financing as a competitive advantage: <\/strong>The Federation of Egyptian Industries (FEI) launched the \u201cAccess to Finance\u201d initiative to support the green transition. This includes creating a database of loans and grants to help companies prepare fundable projects, as environmental compliance becomes a prerequisite for credit, Executive Director of the Environmental Compliance Office at the FEI Ahmed Kamal tells us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Trade relations with India, one of the world\u2019s largest fertilizer importers, have also seen a strategic shift. <\/strong>Egyptian chemical and fertilizer exports to India surged by 176% to reach USD 224 mn in 2025, according to Chemical and Fertilizers Export Council Chairman Khaled Abu Al Makarem, who added that Singapore-based chemical company Indorama <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/29\/we-have-a-usd-500-mn-fertilizer-plant-in-the-making-plus-fresh-oil-agreements-investments\/\" style=\"\" rel=\"noopener\">intends to up its investments<\/a> in Egypt to USD 1 bn.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Global markets are transitioning toward price stabilization.<\/strong> Urea prices are expected to trend slightly downward, averaging roughly USD 390 per ton \u2014 down from USD 422 in 2025 \u2014 due to improved global supply despite ongoing Chinese restrictions. Phosphate remains buoyed by global shortages, while ammonia is normalizing as supply chain disruptions ease. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Early stockpiling by European buyers ahead of carbon tax regulations could dampen demand in 1H, according <\/strong><strong>to EFG Holding research<\/strong><strong>.<\/strong> As the market enters a price-stabilization phase, companies are becoming more sensitive to pressure from international buyers, who leverage sustainability requirements and knowledge of producer inventory levels to squeeze prices, Adel tells us. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/agriculture\/\">agriculture<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/industry\/\">industry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"686608\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/22\/686608\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686608\" class=\"content-area-description single-story post-686608 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">\ud83d\uddd3\ufe0f FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 February - 14 March (Tuesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU3ZV20jHLN\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Ramadan Premium Market<\/a><\/span><span style=\"font-weight:400;\"> at the Arena, Cairo West.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27-28 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DUlsZ7DDmSh\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Ramadan on the Farm<\/a><\/span><span style=\"font-weight:400;\"> at Hazel Farm.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 February - 11 March (Saturday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/qahrawya?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\">Qahrawya Iftours<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 March (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU3mOcQjsgT\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at Al Mashrafia tent, the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/wadi-degla-womens-night-race-2026\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnhJtKI8VLQiEC-sxez_OR1Jnudfmgkwe9Mvx9RqbiHLYK1RChgGEnp6YZlic_aem_U73KbkKnIKHc2-Hy6FHEDA\" style=\"\">The Women\u2019s Night 5K Race<\/a><\/span><span style=\"font-weight:400;\"> with Cairo Runners at Promenade, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1780\" style=\"\">Wust El Balad<\/a><\/span><span style=\"font-weight:400;\"> at Gomhouria Theatre, Downtown.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Saturday): Eid Al-Fitr. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DU05Nk9Emhv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Wegz<\/a><\/span><span style=\"font-weight:400;\"> at the PUBG Mobile anniversary carnival, the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span> <span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":686591,"template":"","categories":[],"tags":[],"class_list":["post-686590","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"ac0f1eea-e32f-4af1-9514-d8b4c7588d28","teaser":"","photo_url":"https:\/\/ent.news\/2026\/2\/1312.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The business of journalism - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-business-of-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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