{"id":686328,"date":"2026-02-11T00:00:00","date_gmt":"2026-02-11T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=686328"},"modified":"2026-03-08T10:54:58","modified_gmt":"2026-03-08T10:54:58","slug":"are-chinese-suvs-the-new-status-symbol","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/are-chinese-suvs-the-new-status-symbol\/","title":{"rendered":"Are Chinese SUVs the new status symbol?"},"content":{"rendered":"<section id=\"686330\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686330\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/govt-to-transfer-oversight-of-public-business-sector-companies-companies-to-sovereign-fund\/\">\r\n                            Sovereign Fund to oversee public business sector companies                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/govt-to-transfer-oversight-of-public-business-sector-companies-companies-to-sovereign-fund\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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At home, oversight of 110 companies is moving to Egypt\u2019s Sovereign Fund following the dissolution of the Public Business Sector Ministry. In the business press, financial firm stocks are in the red after another sell-off. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also in today\u2019s issue:<\/strong> We take a look at why Chinese SUVs might be the new luxury go-to, and dive into what might just be Maadi\u2019s hottest comedy night.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udccd <strong>New cabinet, new oversight: <\/strong>Following the official dissolution of the ministry in yesterday\u2019s cabinet reshuffle, the government is set to transfer oversight of public business sector companies to Egypt\u2019s Sovereign Fund and the Cabinet-affiliated State-Owned Enterprises Oversight Unit, three government sources tell EnterpriseAM. The Sovereign Fund will assume responsibility for around 110 companies, either by attracting new capital or by integrating them into the government\u2019s IPO program, sources tell us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO- Yields on domestic sovereign sukuk dropped on Tuesday to 20.8% on average<\/strong>, down from 21.5% in previous auctions, according to <a target=\"_blank\" href=\"https:\/\/www.cbe.org.eg\/ar\/auctions\/egp-fixed-sukuk\" style=\"\" rel=\"noopener\">CBE data<\/a>. The dip prompted the Finance Ministry to accept EGP 6.06 bn in bids, exceeding its target of EGP 5 bn, a government source told EnterpriseAM. The uptick in demand is largely attributed to the recent upgrade of the secondary market for public debt \u2014 and its subsequent trading on the Egyptian Exchange (EGX) \u2014 significantly boosting liquidity. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^ Read more details on these stories and more in tomorrow\u2019s edition of EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re hiring a technology reporter:<\/strong> EnterpriseAM is looking for a tech reporter to own the beat across Egypt, the UAE, Saudi Arabia, and beyond.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This is a reporting job \u2014 not a desk job.<\/strong> You\u2019ll be working sources, breaking stories, and writing about trendlines (not just headlines) in our voice and with the authority our readers expect. AI and digital infrastructure are huge features of the beat, but our interests are broad: fintech, telecoms, regulation, SaaS, and the bajillion ways tech is reshaping how businesses operate across the region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We want someone who can pick up the phone or WhatsApp<\/strong>, get people talking, and turn what they say into stories that senior decision-makers need to read. We also expect you to attend industry events and maintain relationships with PR folks across the industry without selling out. If you\u2019ve got 2-3 years of experience and the hunger to build a beat from the ground up, we want to hear from you. We\u2019re also interested in hearing from veteran reporters. Spoken Arabic is strongly preferred.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The role is based in Cairo<\/strong>, though we\u2019re open to remote work for the right candidate. If you\u2019re reading EnterpriseAM, you know what we\u2019re about: a no-BS daily news outlet that tells busy execs, investors, founders, and ambitious people what they need to know about the trends shaping business, economy, finance, regulation, and public policy across our region. We write stories that have impact \u2014 about issues that matter \u2014 for a global audience of decision-makers.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Do we sound like the type of place where you want work?<\/strong> Send your CV and three clips to <a target=\"_blank\" href=\"mailto:jobs@enterpriseamea.com\" style=\"\" rel=\"noopener\">jobs@enterpriseamea.com<\/a>. Also, enclose a great cover letter that tells us who you are, what you do, and why you\u2019d be a great fit for this job.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83c\udf10 <strong>The launch of a new tax planning tool from tech platform Altruist \u2014 said to help advisors \u201ccreate fully personalized tax strategies for clients\u201d <\/strong>\u2014 shook up financial firms, as stocks wobbled amid investor concerns about potential AI disruption to advisory and banking services. LPL Financial tumbled 8.3%, Charles Schwab lost 7.4%, and Morgan Stanley dropped 2.4%. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- BTC\u2019s downward trajectory continues<\/strong>, trading just below USD 66k this morning. Crypto markets are pressured by the volatility of US technology stocks and the latest sell-off.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-11\/the-new-ai-stock-trade-is-dumping-any-company-in-its-crosshairs\" style=\"\" rel=\"noopener\">Bloomberg<\/a> and CNBC (<a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/02\/11\/cnbc-daily-open-financial-firms-wobble-on-ai-threats-and-disappointing-us-retail-sales.html\" style=\"\" rel=\"noopener\">here<\/a> and <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/02\/11\/bitcoin-price-today-crypto-volatility.html\" style=\"\" rel=\"noopener\">here<\/a>).<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/egypt-shuffles-its-cabinet\/\" style=\"\" rel=\"noopener\">We have a new Cabinet<\/a><\/strong><strong> with several new faces taking over ministries.<\/strong> The shuffle introduces 13 new ministers and bids farewell to 11 others. Prime Minister Mostafa Madbouly will continue to head the cabinet, making him one of the longest-serving prime ministers in the country\u2019s history;<\/li>\n<li><strong>Annual urban inflation stood at 11.9% in January, marking its <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/egypts-inflation-eases-in-january-clearing-the-path-for-rate-cut-tomorrow\/\" style=\"\" rel=\"noopener\">lowest level since September<\/a><\/strong><strong> and a 0.4 percentage point drop from December.<\/strong> The reading gives us reason to believe the Central Bank of Egypt will move forward with a rate cut when its Monetary Policy Committee meets to review rates;<\/li>\n<li><strong>Beltone Holding <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/beltone-completes-eur-197-6-mn-pan-african-baobab-acquisition\/\" style=\"\" rel=\"noopener\">completed its largest transaction to date<\/a><\/strong> <strong> with the EUR 197.6 mn acquisition of 100% of Baobab Group.<\/strong> The acquisition marks Beltone\u2019s first major cross-border expansion and sets the foundation for its evolution into a Pan-African financial services platform.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>It\u2019s another cool day in Cairo, with temperatures set to peak at a high of 24\u00b0C before cooling down to 16\u00b0C, according to our favorite weather app. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/cabinet\/\">Cabinet<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sovereign-fund-of-egypt\/\">Sovereign Fund of Egypt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sukuk\/\">sukuk<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686332 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686332\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/686332\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686332\" class=\"content-area-description single-story post-686332 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/437.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686333\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686333\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">AFTER HOURS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/why-egypts-ceos-are-opting-for-chinese-luxury-cars-over-range-rovers\/\">\r\n                            Chinese luxury cars are taking over \u2014 here\u2019s what\u2019s happening                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn 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              <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/why-egypts-ceos-are-opting-for-chinese-luxury-cars-over-range-rovers\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/776.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686334\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/why-egypts-ceos-are-opting-for-chinese-luxury-cars-over-range-rovers\/776-jpg-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/776.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"776.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/776.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/776.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686333\" class=\"content-area-description single-story post-686333 post type-post status-publish format-standard has-post-thumbnail hentry category-after-hours tag-after-hours tag-automotive tag-enterprisepm wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> \ud83d\ude98 When Egyptian CEOs start parking their Range Rovers and begin <\/strong><strong>driving spaceship-like Chinese SUVs, you know something is afoot.<\/strong> For decades, the hierarchy was undisputed. If you had arrived, you drove German. Maybe British? Certainly European. Regardless of how much lip service is given to the durability and resale value of a Mercedes Benz or BMW, for the C-suite, a car is not merely transportation \u2014 it\u2019s a statement. For this particular segment of customer, buying Chinese was unthinkable\u2026 until now.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If European luxury is built on heritage, Chinese luxury is built on technological superiority.<\/strong> In the world of new-energy vehicles (NEVs) \u2014 which includes battery electric vehicles (BEVs), plug-in hybrids (PHEVs), and <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/12\/21\/egypts-ev-future-is-here-it-just-has-a-backup-engine\/\" style=\"\" rel=\"noopener\">range-extended electric vehicles (REEVs)<\/a> \u2014 the Chinese are clearly dominating.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At the Automorrow Egypt motor show held last week, 20 out of the 25 exhibiting brands were Chinese. <\/strong>The majority of the models on display were new high-tech NEVs of various sizes and price points, starting at as low as EGP 750k for models like the Arcfox T1 BEV and going up to the EGP 4 mn range for higher-end SUVs like Li Auto L9 REEV.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The change in mindset began gradually in 2025 when authorized dealerships began introducing high-end models along with aftersales services<\/strong>, which were previously only available through the grey market. High-end car buyers are now waking up to the fact that Chinese cars are delivering on performance and luxury at a fraction of the cost of their European counterparts: think EGP 3-4 mn for a luxury Chinese SUV vs EGP 10 mn plus for a Range Rover or Mercedes in the same category.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The disruption is largely centered on the \u201cnew energy\u201d scene, Mansour Kabbani, board member at GB Auto, points out.<\/strong> \u201cWe now have REEVs and hybrids that address the \u2018range anxiety\u2019 in a market like ours where the charging infrastructure is still in its early stages. Combine that with the fact that the cars require minimal maintenance, the cost of registration is EGP 1-2k, and you save money on gas, and you\u2019ll find that it\u2019s a [compelling] formula,\u201d he tells us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A new generation of Chinese NEVs \u2014 led by brands like Lynk & Co, Rox, BYD, IM, Exeed, Li Auto, and Deepal <\/strong>\u2014 is successfully penetrating the premium and luxury segments, categories previously considered \u201cuntouchable\u201d by anyone without a European badge.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cThe automotive market in Egypt used to be divided into 10 major brands. <\/strong>Now we\u2019re talking about an explosion of new cars, most of them Chinese, and some of them are taking a share of the premium market, which speaks volumes about the shift that we are starting to witness,\u201d explains Nina Ezz El Arab, VP of culture and communications and board member at Ezz El Arab Group.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>China\u2019s tech-centric approach is capturing even the most traditional buyers. <\/strong>\u201cWe have well-established mid-age entrepreneurs and high-level executives buying these cars,\u201d Mansour Auto CEO Ankush Arora tells us. He notes that while these vehicles often start as the \u201csecond car in the house,\u201d they are quickly evolving to become the primary vehicle.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cThe taboo about owning or driving a Chinese vehicle is going out of the window,\u201d<\/strong> Arora adds. He attributes this to a well-connected consumer base that sees global trends through social media. \u201cThe customer is saying, 'I\u2019m getting better value for my money. The design is premium, the content is premium, so why not? Let me take the plunge.\u2019\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ezz El Arab agrees the change is palpable. <\/strong>\u201cI think we are at a turning point. Socially, the stigma attached to Chinese has worn off,\u201d she notes. \u201cPeople are driving Chinese and they're proud of it. They\u2019re falling in love with the tech, the design, the functionality, the whole package.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The new landscape<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Chinese brands captured 37-38% of the total Egyptian passenger car market in 2025, representing a 29% increase from the previous year. <\/strong>The influx of Chinese brands \u2014 over 13 new brands were introduced to the market in 2025 alone \u2014 has forced established dealers to be highly selective. Ezz El Arab emphasizes that their group focuses on brands with \u201cEuropean heritage\u201d in their DNA, such as Lynk & Co (a collaboration between Zeekr, Geely, and Volvo) and Smart (50% owned by Mercedes-Benz).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dealers are also investing heavily in the \u201cexperience\u201d to match the premium price points. <\/strong>Mansour Auto is opening BYD Technology Experience Centers rather than traditional showrooms to educate consumers on these new platforms. The first of these centers just opened last week in Sheikh Zayed and the second will open in New Cairo within weeks. Ezz El Arab delivers the premium sales and aftersales experiences that their customers are accustomed to with the European brands.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cOur journey with Chinese brands started in 2017-2018 with MG, and that has been a great success story<\/strong>,\u201d Arora tells us. \u201cOur entry into premium is much more recent. We launched IM in September 2025 and BYD was soft launched just a few days ago. With our IM models, which are 100% electric, we're selling about 50-60 units a month at the premium end.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ezz El Arab shares a similar story with Lynk & Co.<\/strong> \u201cThere\u2019s been so much buzz around the Lynk & Co 900 (a PHEV), and the car hasn't even landed in our showroom yet. Our first shipment arrives in March and the cars have all been pre-sold. Demand has been so strong that we\u2019ve already tripled our original order. For now, the waiting list for the 900 is around 2-3 months,\u201d she says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At GB Auto, Li Auto and Deepal are two new premium brands that joined the portfolio at the end of 2025. <\/strong>Kabbani tells us that GB\u2019s sales expectation for the new year is around 2k cars between the two brands.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Future outlook<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The consensus among industry leaders that we spoke to is that the current growth is only the foundation.<\/strong> They forecast that Chinese brands could account for 40-50% of the market within five years, specifically within the NEV category.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite the Chinese wave, and her confidence in its continued momentum across the board, Ezz El Arab points out that European brands aren't going anywhere just yet.<\/strong> Heritage still carries weight. \u201cIt\u2019s kind of like the Apple Watch, it\u2019s great, you\u2019ll definitely buy it, wear it and enjoy its technology, but you\u2019re still going to want to wear your Rolex,\u201d she explains.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/after-hours\/\">AFTER HOURS<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/automotive\/\">automotive<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686335 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686335\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/686335\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686335\" class=\"content-area-description single-story post-686335 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686336\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686336\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">Under the Lamplight<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/the-power-of-friendship-in-exile-hisham-matars-my-friends\/\">\r\n                            A life in exile sustained through friendship                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/the-power-of-friendship-in-exile-hisham-matars-my-friends\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n         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wp-post-image\" alt=\"\" data-attachment-id=\"686337\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/the-power-of-friendship-in-exile-hisham-matars-my-friends\/751-jpg-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/751.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"751.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/751.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/751.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686336\" class=\"content-area-description single-story post-686336 post type-post status-publish format-standard has-post-thumbnail hentry category-under-the-lamplight tag-enterprise-recommends tag-enterprisepm tag-literature tag-under-the-lamplight tag-worth-reading wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udca1 <strong>As important a<\/strong><strong>s exile stories are, some fade into the background, while others like <\/strong><strong>Hisham Matar\u2019s <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/127488823-my-friends\" style=\"\" rel=\"noopener\">My Friends<\/a><\/strong> <strong> linger long after you\u2019ve turned the final page.<\/strong> Longlisted for the 2024 Booker Prize, Matar\u2019s novel is a gloomy account of the realities of living far from home and the unseen effects of a country\u2019s political upheaval. The British-Libyan Pulitzer Prize laureate traces the lives of three Libyan friends, exiled under the Gaddafi regime, and how their friendship endures through difficult choices.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Khaled, a man in his 50s, looks back at the decades he spent living in London away from his hometown, Benghazi.<\/strong> Facing an overwhelming present-day solitude, Khaled lets his memories circle a single pivotal moment when he and his university friend Mustafa joined London\u2019s anti-Gaddafi protests in 1984. His involvement, in part, is sparked by writer Hosam Zowa \u2014 whom he would later befriend \u2014 and his bizarre yet striking short story that aired on BBC Radio when the protagonist was only a young student. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The story is vivid in its emotions, gentle in its storytelling, and tainted with an inescapable somberness. <\/strong>Khaled evokes a deep portrait of the daily strain of exile and how fear of political retribution controlled most of his life. His friendship with Mustafa and Hosam is emotionally rich; their dynamic feels deeply personal as Matar takes inspiration from real-life events. Grounded and distinctively well-rounded, the novel depicts a life shaped by politics, the struggle for identity, and a longing for home. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>Keep an eye out for a restock of the paperback at <a target=\"_blank\" href=\"https:\/\/diwanegypt.com\/product\/my-friends\/\" style=\"\" rel=\"noopener\">Diwan<\/a> or place a special order at <a target=\"_blank\" href=\"https:\/\/www.bookspotonline.com\/\" style=\"\" rel=\"noopener\">The Bookspot<\/a>. You can also get the eBook on <a target=\"_blank\" href=\"https:\/\/www.kobo.com\/ww\/en\/ebook\/my-friends-13?sId=ac90edd3-2b9e-4454-864f-95fbba632111&ssId=IrRlAb3TxNNaA9RxKoA0F&cPos=1\" style=\"\" rel=\"noopener\">Kobo<\/a>. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/literature\/\">literature<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/under-the-lamplight\/\">Under the Lamplight<\/a>\n                <!-- <span 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success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-vg75wjk\" data-v=\"4\" data-block-id=\"vg75wjk\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-vg75wjk-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-vg75wjk-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" 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  story-section            \"\r\n            id=\"686339\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/al-ahly-vs-ismaily-zamalek-vs-smouha-and-more-local-and-global-footie-action\/\">\r\n                            We\u2019re in for a sports-packed evening                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n 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Ahly vs. Ismaily, Zamalek vs. Smouha, and more local and global footie action\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Al+Ahly+vs.+Ismaily%2C+Zamalek+vs.+Smouha%2C+and+more+local+and+global+footie+action+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F11%2Fal-ahly-vs-ismaily-zamalek-vs-smouha-and-more-local-and-global-footie-action%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/al-ahly-vs-ismaily-zamalek-vs-smouha-and-more-local-and-global-footie-action\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/736.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686340\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/al-ahly-vs-ismaily-zamalek-vs-smouha-and-more-local-and-global-footie-action\/736-jpg-19\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/736.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"736.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/736.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/736.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686339\" class=\"content-area-description single-story post-686339 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>We\u2019ve got a packed sports schedule tonight at home and abroad. <\/strong>On the home front, Al Ahly takes on Ismaily in an Egyptian Premier League Matchweek 14 fixture. The match kicks off at 5pm on ON Sport 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Second-placed Zamalek will also be going head-to-head with Smouha.<\/strong> The White Knights are looking to keep their victory streak going, and we\u2019ll find out whether or not they do when the match kicks off at 8pm on ON Sport. At the same time, Al Masry takes on Wadi Degla, also airing on ON Sport.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Postponed no more:<\/strong> Third-placed Pyramids and Enppi will face off in their postponed match from Matchweek 12 at 5pm, airing on ON Sport 2.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Over in the English Premier League<\/strong>, Matchweek 26 fixtures are going strong, with Liverpool and Sunderland taking the field at 10:15pm on BeIN Sports 1. A little earlier at 9:30pm, second-placed Manchester City and Fulham will be battling it out on BeIN Sports 3. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other Premier League fixtures on our radar at 9:30pm:<\/strong><\/p>\n<ul>\n<li>Crystal Palace vs. Burnley \u2014 BeIN Sports 4;<\/li>\n<li>Aston Villa vs. Brighton \u2014 BeIN Sports 5;<\/li>\n<li>Nottingham Forest vs. Wolves \u2014 BeIN Sports 6.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Copa del Rey semi-finals<\/strong>, Athletic Bilbao and Real Sociedad will be battling it out at 10pm. The match will be broadcast on MBC Shahid.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other major cup fixtures on our radar:<\/strong><\/p>\n<ul>\n<li>Bologna vs. Lazio \u2014 Coppa Italia quarter finals (10pm, MBC Shahid);<\/li>\n<li>Bayern Munich vs. RB Leipzig \u2014 DFB-Pokal quarter finals (9:45pm, Abu Dhabi Sports).<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686341\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686341\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">HAPPENING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/\">\r\n                            Uncensored comedy and cocktails at Maadi\u2019s The Atrium tonight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Comedy and cocktails at Maadi\u2019s The Atrium tonight&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/&title=Comedy and cocktails at Maadi\u2019s The Atrium tonight\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Comedy+and+cocktails+at+Maadi%E2%80%99s+The+Atrium+tonight+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F11%2Fcomedy-and-cocktails-at-maadis-the-atrium-tonight%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/740.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686342\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/comedy-and-cocktails-at-maadis-the-atrium-tonight\/740-jpg-9\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/740.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"740.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/740.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/740.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686341\" class=\"content-area-description single-story post-686341 post type-post status-publish format-standard has-post-thumbnail hentry category-happening-tonight tag-enterprisepm tag-events tag-happening-tonight tag-lifestyle tag-music tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83c\udfa4\ud83c\udf78 <strong>Sometimes<\/strong><strong> you<\/strong><strong> need a cocktail, oftentimes you need a good chuckle, and most <\/strong><strong>days you could use both.<\/strong> American journalist and co-host of the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/fromcairopodcast\/?hl=en\" style=\"\" rel=\"noopener\">From Cairo<\/a> podcast Eric Knecht will take the stage at Maadi\u2019s The Atrium tonight to kick off <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DUX9jfACAG6\/\" style=\"\" rel=\"noopener\">Shadow Comedy and Unapologetic Cocktails<\/a> \u2014 a night where comedy goes uncensored and the cocktails just keep flowing. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Featuring a slew of both established comedians and brave first-timers, the evening is set to be all about spontaneity and community.<\/strong> \u201cIn the US, open mics are very popular, and that\u2019s a little different here. In Egypt, comedy is more set \u2014 it\u2019s orchestrated, and I kind of wanted to bring a little bit of the open mic chaos to the Egyptian scene,\u201d Knecht tells EnterpriseAM. \u201cOpen mics are often how people become comedians, some people might not think they got what it takes, then they give it a shot and end up making entire careers out of it.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Alongside the unfiltered comedy, there\u2019ll be plenty of equally <\/strong><strong>daring<\/strong><strong> cocktails incorporating traditional Egyptian flavors, courtesy of <\/strong><strong>Mashareeb<\/strong><strong>.<\/strong> \u201cOn a daily basis, we\u2019re surrounded by certain flavors like Sobia or Doum that you likely won\u2019t run into anywhere else. We\u2019re trying to use those to create a mass appeal around cocktails\u2026 and depart from the usual mojitos and whiskey sours that are offered everywhere,\u201d Mashareeb Co-founder Omar Orfaly tells us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The show kicks off at 8pm tonight, but you can catch happy hour at 7pm with cocktail prices slashed in half until the show starts. <\/strong>Entry is at no cost, and you can reach out to The Atrium through Instagram to make a reservation or sign up for the open mic. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/happening-tonight\/\">HAPPENING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686343\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686343\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/what-the-markets-are-doing-on-11-february-2026\/\">\r\n                            What the markets are doing on 11 February 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/what-the-markets-are-doing-on-11-february-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Local investors were the sole net buyers. The index is up 18.8% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Orascom Development (+4.2%), Kima (+2.4%), and Ibnsina Pharma (+2.3%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Edita (-3.9%), Misr Cement (-2.7%), and GB Corp (-2.6%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686344\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/686344\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686344\" class=\"content-area-description single-story post-686344 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">\ud83d\uddd3\ufe0f FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 December - 15 February (Saturday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DRmz8uICkMG\/\" style=\"\">Cairo Prints<\/a><\/span><span style=\"font-weight:400;\"> at Cairopolitan in Garden City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 February (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DUX9jfACAG6\/\" style=\"\">Shadow Comedy and Unapologetic Cocktails<\/a><\/span><span style=\"font-weight:400;\"> at Maadi\u2019s The Atrium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-15 February (Wednesday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Animatex-6th-Edition_7873\" style=\"\">Animatex<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 February (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1767\" style=\"\">Wael Jassar - Valentine\u2019s Day Gala<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House, Zamalek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-14 February (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DTxOV1OjfgK\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">The Garden Market<\/a><\/span><span style=\"font-weight:400;\"> at East View Mall, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-15 February (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/al-horreya-garden\/thai-food-bazaar-2026\/1267017841984825\/\" style=\"\">Thai Food Bazaar<\/a><\/span><span style=\"font-weight:400;\"> in Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1723\" style=\"\">Bryan Adams<\/a><\/span><span style=\"font-weight:400;\"> at the GEM.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DUTqD5gDhmR\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">The Nile Parade<\/a><\/span><span style=\"font-weight:400;\"> at VeryNile, Qursaya Island.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Valentines_Special_Saad_El_Oud_8014\" style=\"\">Valentine\u2019s Special - Saad El Oud<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Mina-Nader_7946\" style=\"\">Mina Nader<\/a><\/span><span style=\"font-weight:400;\"> at Grand Tiba Theatre. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.tazkarti.com\/#\/e\/1769\" style=\"\">Omar Khairat<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House, Zamalek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 February (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Autostrad_8021\" style=\"\">Autostrad<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room, Madinaty. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 February (Tuesday): First day of Ramadan (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 March (Friday): Eid El Fitr (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":686329,"template":"","categories":[],"tags":[],"class_list":["post-686328","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"ba59ccff-69a3-4b16-a544-d237247c0d63","teaser":"","photo_url":"https:\/\/ent.news\/2026\/2\/748.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Chinese SUVs the new status symbol? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/are-chinese-suvs-the-new-status-symbol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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