{"id":680372,"date":"2026-01-07T00:00:00","date_gmt":"2026-01-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=680372"},"modified":"2026-01-07T13:07:47","modified_gmt":"2026-01-07T13:07:47","slug":"are-you-getting-the-most-out-of-your-business","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/are-you-getting-the-most-out-of-your-business\/","title":{"rendered":"Are you getting the most out of your business?"},"content":{"rendered":"<section id=\"680374\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680374\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/\">\r\n                            US oil tankers move towards Venezuela + Greenland tensions rise                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=US oil tankers move towards Venezuela + Greenland tensions rise&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/&title=US oil tankers move towards Venezuela + Greenland tensions rise\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=US+oil+tankers+move+towards+Venezuela+%2B+Greenland+tensions+rise+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F07%2Fus-oil-tankers-move-towards-venezuela-greenland-tensions-rise%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/12\/525.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"680375\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/us-oil-tankers-move-towards-venezuela-greenland-tensions-rise\/525-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/12\/525.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"525.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/12\/525.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/12\/525.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680374\" class=\"content-area-description single-story post-680374 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-donald-trump tag-enterprisepm tag-oil tag-oil-gas tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>? Good afternoon, friends, and Merry Christmas.<\/strong> It\u2019s a cool, breezy day \u2014 both literally and figuratively \u2014 and we\u2019ve got a brisk issue to match this afternoon. Let\u2019s dive right in.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>**A QUICK PROGRAMMING NOTE<\/strong>- EnterprisePM is taking a publication holiday tomorrow, and will be back in your inboxes on Sunday afternoon. Until then, enjoy the weekend.<\/p>\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>? <\/strong><strong>Global oil prices dropped on Wednesday as oil tankers <\/strong><strong>from the US head to Venezuela to begin loading stranded Venezuelan oil.<\/strong> This comes as US President Donald Trump announces an agreement to import up to 50 mn barrels of crude from Venezuela \u2014 estimated to be worth some USD 3 bn. Crude prices fell over 1% on account of an anticipated supply surplus.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>MEANWHILE-<\/strong> European markets remain cautious as Europe reacts to the White House\u2019s threat to \u201cacquire\u201d Greenland militarily. In a statement on Tuesday, Danish Minister Troels Lund Poulsen said Denmark is ready to spend USD 13.8 bn on arming Greenland to defend against any US aggression.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\">^^Read more on: <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-01-06\/venezuela-to-send-us-up-to-50-million-barrels-of-oil-trump-says\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a>, <a href=\"https:\/\/www.cnbc.com\/2026\/01\/07\/european-markets-stoxx-600-ftse-dax-cac-greenland-in-focus.html\" target=\"_blank\" rel=\"noopener\">CNBC<\/a>, <a href=\"https:\/\/www.theguardian.com\/business\/2026\/jan\/07\/oil-prices-fall-after-trump-says-venezuela-will-send-up-to-50m-barrels-to-us\" target=\"_blank\" rel=\"noopener\">The Guardian<\/a>, and <a href=\"https:\/\/www.reuters.com\/business\/energy\/us-venezuela-oil-deal-angers-china-pushes-prices-down-2026-01-07\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">Get <b style=\"font-weight: bold\">Enterprise<\/b> daily<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p><a class=\"btn-green px-3 d-flex align-items-center\" href=\"\/egypt\/en\/user\/NewsLetters\" target=\"_blank\" rel=\"noopener\">Subscribe here<\/a><\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Gourmet is getting ready to <\/strong><strong><a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/gourmet-files-to-go-public-on-the-egx\/\" target=\"_blank\" rel=\"noopener\">go public<\/a><\/strong><strong>.<\/strong> The company has submitted a request to the Financial Regulatory Authority (FRA) to IPO on the EGX;<\/li>\n<li><strong>The Finance Ministry is weighing a <\/strong><strong><a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/manufacturers-could-get-an-extension-of-their-property-tax-break\/\" target=\"_blank\" rel=\"noopener\">one-to-two-year extension<\/a><\/strong><strong> of the property tax exemption for some 20 manufacturing sectors.<\/strong> The current grace period, where the state foots the EGP 3.3 bn annual tax bill for manufacturers, is set to expire this month;<\/li>\n<li><strong>The Madbouly Government is kicking off the year with a plan to add <\/strong><strong><a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/privatization-was-at-the-top-of-cabinets-list-of-new-years-resolutions\/\" target=\"_blank\" rel=\"noopener\">13 new companies<\/a><\/strong><strong> to its privatization program.<\/strong> The plan also includes a selldown of stakes owned by state-owned banks in government-related companies and taking other companies public.<\/li>\n<\/ul>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re in for a warm, sunny day in Cairo, with temperatures set to peak at 26\u00b0C before cooling down to 17\u00b0C, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/donald-trump\/\">Donald Trump<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/oil\/\">oil<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/oil-gas\/\">oil &amp; gas<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680376 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"680376\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/680376\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680376\" class=\"content-area-description single-story post-680376 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/415.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680377\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680377\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">RETAIL<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/\">\r\n                            How online-to-offline strategies are reshaping retail                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=How online-to-offline strategies are reshaping retail&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/&title=How online-to-offline strategies are reshaping retail\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=How+online-to-offline+strategies+are+reshaping+retail+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F07%2Fhow-online-to-offline-strategies-are-reshaping-retail%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/230.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"680378\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/how-online-to-offline-strategies-are-reshaping-retail\/230-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/230.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"230.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/230.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/230.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680377\" class=\"content-area-description single-story post-680377 post type-post status-publish format-standard has-post-thumbnail hentry category-retail tag-e-commerce tag-enterprisepm tag-for-your-commute tag-marketing tag-retail tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>From URL to IRL:<\/strong> The digital and physical spheres are no longer running in parallel \u2014 they\u2019re crossing paths. In the modern commerce landscape, social media and e-commerce platforms have evolved from optional add-ons into essential engines for growth and ROI. Feeding this convergence are online-to-offline (O2O) strategies. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What exactly is O2O?<\/strong> If you have ever opted for \u201cclick-and-collect\u201d (buying online and picking up in-store) or returned an online order to a physical branch, you have engaged with an O2O strategy. The goal is simple: capture the consumer\u2019s interest via digital channels and incentivize them to complete the transaction \u2014 or experience the service \u2014 at a real-life brick-and-mortar location. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The concept first came to light some two decades ago alongside the initial <\/strong><strong>e-commerce boom <\/strong>\u2014 born out of traditional retailers\u2019 <a target=\"_blank\" href=\"https:\/\/www.mdpi.com\/2071-1050\/14\/13\/7842\" style=\"\" rel=\"noopener\">fears of losing market share<\/a> to their digital-native counterparts. While traditional commerce still accounts for roughly <a target=\"_blank\" href=\"http:\/\/researchgate.net\/publication\/385197287_The_Effect_of_E-Commerce_on_Traditional_Retail_A_Comparative_Analysis?_tp=eyJjb250ZXh0Ijp7ImZpcnN0UGFnZSI6Il9kaXJlY3QiLCJwYWdlIjoiX2RpcmVjdCJ9fQ\" style=\"\" rel=\"noopener\">70%<\/a> of the global retail market, mobile commerce has made significant inroads. Global m-commerce sales are projected to hit <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\" style=\"\" rel=\"noopener\">USD 10.4 tn by 2028<\/a>, up from USD 7 tn in 2024.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What looks like a business model is actually a marketing strategy<\/strong> that aims to provide a seamless digital experience that makes the decision to visit a store easier for consumers. This approach rakes in the dough by simply driving foot traffic. Once customers are in, they\u2019ll likely add a few more things to their cart. Retail giants like Zara and Nike leverage O2O to streamline the logistics of returns and exchanges. By allowing customers to return online orders in-store, they maintain a physical touchpoint with the consumer. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Case in point:<\/strong> Amazon\u2019s 2017 USD 13.7 bn acquisition of Whole Foods remains <a target=\"_blank\" rel=\"noopener\">the gold<\/a><a target=\"_blank\" rel=\"noopener\">standard<\/a> for O2O integration. The e-commerce giant linked its digital ecosystem \u2014 particularly Prime \u2014 to physical grocery aisles, offering exclusive in-store discounts to Prime members.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why does it work<\/strong><strong>? Consumers are overwhelmed.<\/strong> With most social media platforms and websites now being a mess of endless ads, a physical storefront may provide a break from all the noise \u2014 and some clarity. Brands that do both? Bingo. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why this matters:<\/strong> For digital-native SMEs and startups, O2O offers a path to credibility. It could be as simple as participating in local bazaars, pop-ups, or exhibitions, which allows customers to touch and feel the product, building the trust necessary for a brand to eventually scale into a permanent physical location. That\u2019s exactly what up-and-coming coffee label ReQaf did, and it paid off: \u201cIt\u2019s like having coffee with an old friend... it encourages us to think outside the box,\u201d ReQaf CEO Aly Khattab told EnterpriseAM. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That said, while O2O is indeed a powerful growth lever, the move from offline to <\/strong><strong>online isn\u2019t always mandatory.<\/strong> Some brick and mortar businesses with a loyal customer base may find that the costs of digital expansion outweigh the benefits. O2O works both ways, too. At times of economic uncertainty, consumers go the long way to find value \u2014 enter <a target=\"_blank\" href=\"https:\/\/www.investopedia.com\/terms\/s\/showrooming.asp\" style=\"\" rel=\"noopener\">showrooming<\/a>, the inverse of O2O, whereby consumers visit physical stores solely to test products, only to buy later at a lower price online, often from a competitor. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The bottom line?<\/strong> Diversify, understand your consumer, and adapt. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/e-commerce\/\">e-commerce<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marketing\/\">MARKETING<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/retail\/\">retail<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680379 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"680379\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/680379\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680379\" class=\"content-area-description single-story post-680379 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680380\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680380\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">Under the Lamplight<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/a-short-but-mighty-irish-novella\/\">\r\n                            A short but mighty Irish novella                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/a-short-but-mighty-irish-novella\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The story centers on morality and religion, questioning the weight of small acts when they matter most.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We follow our main character and narrator Bill Furlong<\/strong>, witnessing his simple, working-class life and inner thoughts. Furlong, the town\u2019s coal and wood merchant, travels around in his lorry making home deliveries \u2014 but what happens when he stumbles upon a tightly-held town secret?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A moral reckoning slowly unravels as Furlong, in the midst of a busy schedule, <\/strong><strong>takes time to contemplate his current life<\/strong>, his unique upbringing, and the town\u2019s absurdities. When he eventually finds himself at a tipping point, he makes heavy realizations that see the story shift into action. However, even then, Keegan keeps the progression subtle.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Small Things Like These is a character study wrapped in a town mystery, wrapped in <\/strong><strong>a social and religious indictment.<\/strong> The novel\u2019s atmosphere, while at times fuzzy and holiday-spirited, consistently gestures towards the holiday\u2019s deeper moral stakes. The Orwell Prize for Political Fiction recipient, which got a screen adaptation in 2024 starring Cillian Murphy, is a great, compact read that allows reflection on the heavy ethical questions faced by the novella\u2019s protagonist during the holidays.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>You can find the eBook on <a target=\"_blank\" href=\"https:\/\/amzn.eu\/d\/dwSILgP\" style=\"\" rel=\"noopener\">Amazon<\/a> and <a target=\"_blank\" href=\"https:\/\/www.kobo.com\/ww\/en\/ebook\/small-things-like-these?sId=bba16b16-8566-4628-88dc-1c40631c331e&ssId=4AncOryEalcWvjKbB-lpJ&cPos=1\" style=\"\" rel=\"noopener\">Kobo<\/a> or listen to the audiobook on <a target=\"_blank\" href=\"https:\/\/www.audible.com\/pd\/Small-Things-Like-These-Audiobook\/B09N458MX1?source_code=ASSGB149080119000H&share_location=pdp\" style=\"\" rel=\"noopener\">Audible<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/literature\/\">literature<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/under-the-lamplight\/\">Under the Lamplight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-reading\/\">worth reading<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680382\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680382\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/\">\r\n                            French Super Cup decider + Liverpool vs. Arsenal                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=French Super Cup decider + Liverpool vs. Arsenal&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/&title=French Super Cup decider + Liverpool vs. Arsenal\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=French+Super+Cup+decider+%2B+Liverpool+vs.+Arsenal+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F07%2Ffrench-super-cup-decider-liverpool-vs-arsenal%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/217.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"680383\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/french-super-cup-decider-liverpool-vs-arsenal\/217-jpg-34\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/217.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"217.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/217.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/217.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680382\" class=\"content-area-description single-story post-680382 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>We\u2019re in for some serious football action over the next <\/strong><strong>few days.<\/strong> Algeria and C\u00f4te d'Ivoire both secured their spots in the AFCON quarter-finals, joining Senegal, Mali, Cameroon, Egypt, Nigeria, and Morocco \u2014 but before diving into AFCON, here are the most important major league fixtures to watch:<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Tonight\u2019s fixtures<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>FC Barcelona will be going head-to-head with Athletic Bilbao<\/strong> in the semi-finals of the Spanish Super Cup, hosted in Jeddah. The match kicks off at 9pm and will be broadcast via the Thmanya app. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It certainly is Christmas, because we\u2019re getting spoiled with plenty of English Premier <\/strong><strong>League fixtures tonight.<\/strong> Headlining the night is Manchester City vs. Brighton at 9:30pm. The Citizens, currently in second place, are looking to reclaim the top spot after a 1-1 draw against Chelsea last Sunday. The match will be broadcast on BeIN Sports 1. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Chelsea also faces Fulham in the West London Derby at 9:30pm.<\/strong> The Blues are seeking a return to victory in the Premier League after a loss and three draws in their last four matches. The match will be broadcast on BeIN Sports 3. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other Premier League fixtures on our radar tonight:<\/strong><\/p>\n<ul>\n<li>Brentford vs. Sunderland (9:30pm \u2014 BeIN Sports 7);<\/li>\n<li>Everton vs. Wolverhampton (9:30pm \u2014 BeIN Sports 4);<\/li>\n<li>Crystal Palace vs. Aston Villa (9:30pm \u2014 BeIN Sports 5);<\/li>\n<li>Bournemouth vs. Tottenham (9:30pm \u2014 BeIN Sports 8);<\/li>\n<li>Newcastle vs. Leeds United (10:15pm \u2014 BeIN Sports 6);<\/li>\n<li>Burnley vs. Manchester United (10:15pm \u2014 BeIN Sports 2).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Thursday\u2019s fixtures<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Premier League Summit:<\/strong> Arsenal and Liverpool meet in a high-stakes clash between the league leaders and the defending champions tomorrow at 10pm. The Gunners will take the field with high morale, having only suffered two losses thus far, sitting at the top with a whopping 48 points. Meanwhile, the Reds are looking to snatch a W and improve their standing after two consecutive draws. The match will be broadcast on BeIN Sports 1. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other fixtures on our radar for tomorrow:<\/strong><\/p>\n<ul>\n<li><strong>Eyes turn to Jaber Al Ahmad Stadium in Kuwait<\/strong> tomorrow for the French Super Cup final between PSG and Marseille at 8pm. The match will air on Kuwait Sports;<\/li>\n<li><strong>Over in the Spanish Super Cup<\/strong>, Real Madrid and Atletico Madrid will face off in the second semi-final. The victor will secure a spot in the final to face either Barcelona or Bilbao. Are we in for another El Cl\u00e1sico? We certainly hope so. The match will kick off at 9pm on the Thmanya app. <\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Weekend fixtures<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All eyes are back on AFCON as the quarter-final matches kick off as follows:<\/strong><\/p>\n<ul>\n<li><strong>Friday: <\/strong>Mali faces Senegal at 6pm, followed by Morocco vs. Cameroon at 9pm. Both matches will be broadcast on BeIN Sports 1;<\/li>\n<li><strong>Saturday:<\/strong> Algeria takes on Nigeria at 6pm, followed by the Pharaohs against C\u00f4te d'Ivoire at 9pm. Both matches will air on BeIN Sports 1.<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680384\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div 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class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680385\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680385\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/filmmaking-101-with-mohamed-mashish\/\">\r\n                            Filmmaking 101 with Mohamed Mashish                        <\/a>\r\n                    <\/h3>\r\n\r\n      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<\/a>\r\n\r\n                \n<article id=\"post-680385\" class=\"content-area-description single-story post-680385 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-lifestyle tag-mark-your-calendar tag-music tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ?\ufe0f <strong>Aspiring filmmakers, huddle up:<\/strong> Producer and filmmaker <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mmashish?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\" rel=\"noopener\">Mohamed Mashish<\/a> is leading an on-the-ground filmmaking workshop, hosted by Sync School, from Sunday, 11 January to Wednesday, 14 January. The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DSSj8yOCplv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">workshop<\/a> will be held at Majarrah in Sheikh Zayed \u2014 details and registration are available through Sync School\u2019s Instagram. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680387\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/07\/680387\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680387\" class=\"content-area-description single-story post-680387 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">?\ufe0f JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 December - 15 January (Friday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DRw2XKMjG4H\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cairo Art Fair<\/a><\/span><span style=\"font-weight:400;\"> at TAM Gallery, Abu Rawwash. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 January (Wednesday): Coptic Christmas Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1666\" style=\"\">Calum Scott<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Salah-El-Daly_7772\" style=\"\">Salah El Daly<\/a><\/span><span style=\"font-weight:400;\"> at Hilton Cairo Grand Nile.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-9 January (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/umkulthummusical\" style=\"\">Umm Kulthum Musical<\/a><\/span><span style=\"font-weight:400;\"> at Movenpick\u2019s The Theater, 6th of October City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Tamer-Ashour-Concert_7692\" style=\"\">Tamer Ashour<\/a><\/span><span style=\"font-weight:400;\"> at Hilton Cairo Grand Nile.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Rouh-El-Sharq-Concert_7783\" style=\"\">Rouh El Sharq Concert<\/a><\/span><span style=\"font-weight:400;\"> at the Hilton Cairo Grand Nile. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Alaa_Abu_Diab_7821\" style=\"\">Alaa Abu Diab<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-14 January (Sunday-Wednesday): Sync School: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DSSj8yOCplv\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Filmmaking workshop with Mohamed Mashish<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah, Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/winter-music-festival-edition_7882\" style=\"\">Winter Music Festival II: Tamer Hosny<\/a><\/span><span style=\"font-weight:400;\"> at Open Air Mall, Madinaty. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Amr-Diab-Concert_7810\" style=\"\">Amr Diab concert<\/a><\/span><span style=\"font-weight:400;\"> at Al Manara Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 January (Sunday): January 25th Revolution \/ National Police Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 December - 15 February (Saturday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DRmz8uICkMG\/\" style=\"\">Cairo Prints<\/a><\/span><span style=\"font-weight:400;\"> at Cairopolitan in Garden City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis, Merryland Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 February (Tuesday): First day of Ramadan (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 March (Friday): Eid Al-Fitr (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":680373,"template":"","categories":[],"tags":[],"class_list":["post-680372","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"148cb2c9-4e22-4c61-a625-8a06e8e93251","teaser":"","photo_url":"https:\/\/ent.news\/2024\/1\/1544.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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