{"id":680158,"date":"2026-01-06T00:00:00","date_gmt":"2026-01-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=680158"},"modified":"2026-01-06T13:39:06","modified_gmt":"2026-01-06T13:39:06","slug":"the-future-is-deepfaked","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-future-is-deepfaked\/","title":{"rendered":"The future is deepfaked"},"content":{"rendered":"<section id=\"680160\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680160\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/13-firms-added-to-privatization-list-finmin-weighs-property-tax-suspension-extension-2\/\">\r\n                            13 firms added to privatization list + FinMin weighs property tax suspension extension                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/13-firms-added-to-privatization-list-finmin-weighs-property-tax-suspension-extension-2\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Good afternoon, friends, and happy Christmas Eve. <\/strong>The news cycle seems to be picking up the pace as we approach weekend territory, and we\u2019ve got a few important stories for you this afternoon. We\u2019re also looking at some concerning AI developments and taking a deep dive with the founder of Egyptian parenting platform Tribe.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PSA-<\/strong> While tomorrow is a national holiday in Egypt in observance of Coptic Christmas, you can still expect EnterprisePM to land in your inbox at our usual time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>The<\/strong><strong> Egyptian government is moving to reduce the stakes held by <\/strong><strong>banks in public sector companies and add 13 new entities to the state privatization program, alongside new IPOs<\/strong>, two government sources told EnterpriseAM exclusively. These moves are part of the State Ownership Policy, on which a newly formed prime ministerial committee is set to begin work this month.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why this matters:<\/strong> This comes at a highly sensitive time when the government is aiming to successfully conclude its IMF loan program. This requires structural reforms to ensure sustainable economic indicators and prevent the need for a future structural adjustment program. The core of these reforms is expanding private sector participation and securing robust foreign reserves of USD 55-56 bn.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO-<\/strong> <strong>The Finance Ministry is considering a one-year extension of the real estate tax <\/strong><strong>suspension for approximately 20 industrial sectors<\/strong>, a high-ranking government source told EnterpriseAM. Under the new proposal, the ministry would bear the tax burden for local manufacturers for a period of one to two years. The previous two-year tax relief period is set to expire this January.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** Read the full story and more in tomorrow\u2019s issue of EnterpriseAM.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">? <strong>The situation in Venezuela is still dominating front pages<\/strong> after former President Nicol\u00e1s Maduro and his spouse pleaded not guilty to charges of narco-terrorism, cocaine importation conspiracy, and possession of machine guns and destructive devices. \u201cI am a decent man. I am still president of my country,\u201d Maduro said in court. Since his capture, shares of top US refiners have surged, with US President Donald Trump <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/remittances-surge-to-usd-3-6-bn-in-november\/\" style=\"\" rel=\"noopener\">saying<\/a> there\u2019s a \u201ctremendous amount of wealth\u201d up for grabs for American oil firms in Venezuela. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE-<\/strong> The country\u2019s main opposition leader and 2025 Nobel Peace Prize recipient Maria Corina Machado praised Trump\u2019s capture of Maduro, calling for an election and announcing plans to \u201creturn home.\u201d Last weekend, Trump had dismissed the idea of Machado as a leader for Venezuela, citing lack of support and respect within the country.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Read more on:<\/strong> <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/world\/live-news\/venezuela-maduro-trump-president-military-01-06-26?t=1767697156700\" style=\"\" rel=\"noopener\">CNN<\/a>, <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/cwy1x9vwn3dt\" style=\"\" rel=\"noopener\">BBC<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/americas\/venezuelas-maduro-appear-us-court-trump-says-further-strikes-possible-2026-01-05\/\" style=\"\" rel=\"noopener\">Reuters<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Egypt\u2019s bid to position itself as the premier energy hub in the eastern Mediterranean <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/our-east-med-energy-hub-play-gets-another-shot-in-the-arm\/\" style=\"\" rel=\"noopener\">got another boost<\/a><\/strong><strong> yesterday<\/strong> on the Levant side of the equation as the Oil Ministry signed two MoUs to help fuel Syria\u2019s reconstruction with the supply of natural gas and petroleum products;<\/li>\n<li><strong>EGX-listed fintech player Valu plans to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/valu-gets-regulatory-green-light-to-start-operations-in-jordan\/\" style=\"\" rel=\"noopener\">kick off operations in Jordan<\/a><\/strong><strong> this quarter <\/strong>after lining up final approval from the Central Bank of Jordan (CBJ). It will launch operations in Jordan under a specialized finance license that allows it to deliver a range of financing solutions;<\/li>\n<li><strong>Egypt enters 2026 on a <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/standard-chartered-bullish-on-egp-growth\/\" style=\"\" rel=\"noopener\">solid macroeconomic footing<\/a><\/strong>, driven by expected growth in FX inflows, cooling inflation, and \u201ctangible progress\u201d on its ongoing reform program, Standard Chartered said in a note to clients.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re in for a warmer day in the capital tomorrow, with temperatures reaching a high of 25\u00b0C before cooling down to 13\u00b0C, according to our favorite weather app. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/finance-ministry\/\">Finance Ministry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/privatization-watch\/\">privatization watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/tax\/\">tax<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680162 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"680162\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/680162\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680162\" class=\"content-area-description single-story post-680162 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/415.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680163\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680163\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">PLUG IN<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/\">\r\n                            The Great Deepfake of 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The Great Deepfake of 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/&title=The Great Deepfake of 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+Great+Deepfake+of+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F06%2Fthe-great-deepfake-of-2026-2%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/103.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"680164\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/103-jpg-35\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/103.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"103.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/103.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/103.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680163\" class=\"content-area-description single-story post-680163 post type-post status-publish format-standard has-post-thumbnail hentry category-plug-in tag-ai tag-enterprisepm tag-for-your-commute tag-plug-in tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ?<strong>\u201cGrok, put her in a bikini.\u201d<\/strong> Over the past few days, social media, particularly X, has been flooded with a slew of NSFW imagery of individuals \u2014 men, women, and even minors \u2014 semi-naked and dressed in a smorgasbord of revealing undergarments. They\u2019re all deepfakes \u2014 and they\u2019ve never been easier to generate. The culprit? Grok. The prompt? A five-word sentence. The aftermath? Catastrophic.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026And it\u2019s happening right before our eyes.<\/strong> X users with public profiles have found themselves victims of what the public AI model with over 30 mn active monthly users <a target=\"_blank\" href=\"https:\/\/x.com\/grok\/status\/2007006470689214749\" style=\"\" rel=\"noopener\">is calling<\/a> a \u201clapse in safeguards,\u201d allowing other users to generate realistic non-consensual sexual imagery using published media by mentioning and prompting Grok in the replies \u2014 results shared publicly and instantaneously. In a matter of hours, feeds were spammed, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/grok-says-safeguard-lapses-led-images-minors-minimal-clothing-x-2026-01-02\/\" style=\"\" rel=\"noopener\">Reuters<\/a> reports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cThere are isolated cases where users prompted for and received AI images depicting <\/strong><strong>minors in minimal clothing<\/strong> [...] Improvements are ongoing to block such requests entirely,\u201d Grok posted on X \u2014 but the deepfakes kept coming, and it didn\u2019t take long for the alarms to sound. On Friday, French authorities began investigating these deepfakes after two lawmakers reported the matter to the prosecutor\u2019s office, which noted that the offense is punishable by two years' imprisonment and a EUR 60k fine, <a target=\"_blank\" href=\"https:\/\/www.politico.eu\/article\/france-lawmaker-investigate-deepfakes-women-stripped-naked-grok-x\/\" style=\"\" rel=\"noopener\">Politico<\/a> reports. India followed suit, its IT Ministry issuing an order directing Musk to to take corrective action, according to <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2026\/01\/02\/india-orders-musks-x-to-fix-grok-over-obscene-ai-content\/\" style=\"\" rel=\"noopener\">TechCrunch<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For Musk, it was business as usual<\/strong>, with the b\u2019naire <a target=\"_blank\" href=\"https:\/\/x.com\/elonmusk\/status\/2006868990287810750?s=46\" style=\"\" rel=\"noopener\">reacting<\/a> to his favorite deepfakes \u2014 including ones featuring Musk in a bikini himself \u2014 with laugh-cry emojis. \"The platform has been allowing the creation and distribution of these images for months without taking any action and we have yet to see any challenge by regulators,\" Durham University Law Professor Clare McGlynn <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/c98p1r4e6m8o\" style=\"\" rel=\"noopener\">told<\/a> the BBC. \u201c[X or Grok] could prevent these forms of abuse if they wanted to,\u201d McGlynn added. It\u2019s worth mentioning that XAI\u2019s policy prohibits depicting likenesses of persons in explicit manners. Musk\u2019s <a target=\"_blank\" href=\"https:\/\/x.com\/elonmusk\/status\/2007475612949102943\" style=\"\" rel=\"noopener\">solution<\/a> ? Essentially a verbal slap on the wrist with no real action noted.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Yet, would they want to put it to an end? <\/strong>In the days following the \u201csafeguard lapses,\u201d Grok and X topped app store charts and Google searches, Musk <a target=\"_blank\" href=\"https:\/\/x.com\/elonmusk\/status\/2007570821955363154?s=46\" style=\"\" rel=\"noopener\">claims<\/a> \u2014 and one can easily surmise why: <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DTDoPcKDCXV\/\" style=\"\" rel=\"noopener\">sex<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DTDoPcKDCXV\/\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DTDoPcKDCXV\/\" style=\"\" rel=\"noopener\">sells<\/a>. Could Grok\u2019s latest security hiccup be a carefully calculated update to test the waters of AI-generated R-rated content? After all, OpenAI\u2019s ChatGPT isn\u2019t that far behind on the NSFW front, with the AI giant <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/20\/the-cracks-in-silicon-valleys-usd-tn-fantasy\/\" style=\"\" rel=\"noopener\">set to introduce<\/a> adult content for \u201cverified\u201d adult users, the Guardian reported earlier in October.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What was once a frightening \u201cwhat if\u201d is now our dystopian reality. <\/strong>Deepfakes have become all too common \u2014 explicit or otherwise. Over 50% of online articles are <a target=\"_blank\" href=\"https:\/\/me.pcmag.com\/en\/ai\/32949\/slop-central-more-than-50-of-articles-online-are-now-ai-generated\" style=\"\" rel=\"noopener\">AI generated<\/a>, as are <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/27\/more-than-20-of-videos-shown-to-new-youtube-users-are-ai-slop-study-finds\" style=\"\" rel=\"noopener\">20%<\/a> of videos shown to YouTube users. \u201cDeepfakes will become mainstream, and the threat will shift from reputational damage to direct monetization by bad actors,\u201d market research company Forrester says in its 2026 Trust and Privacy Prediction <a target=\"_blank\" href=\"https:\/\/www.forrester.com\/blogs\/predictions-2026-trust-privacy-how-genai-deepfakes-and-privacy-tech-will-affect-trust-globally\/\" style=\"\" rel=\"noopener\">Report<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/plug-in\/\">PLUG IN<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680165 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"680165\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/680165\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680165\" class=\"content-area-description single-story post-680165 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680166\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680166\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">EAT THIS TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/a-mediterranean-maze-of-flavor-2\/\">\r\n                            A Mediterranean maze of flavor                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/a-mediterranean-maze-of-flavor-2\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Sitting high on the second floor of Sheikh Zayed\u2019s Arkan Plaza, Maze makes for an exciting dining experience with a familiar cuisine.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.mazemenu.com\/\" style=\"\" rel=\"noopener\">menu<\/a><\/strong><strong> isn\u2019t your average Mediterranean venture <\/strong>\u2014 think Arabic flair meets Italian boldness, with an international touch. Mezzes make up most of their starters menu, with other inventive fried appetizers also available. The pasta, risotto, and gnocchi concoctions are a strong presence, with limited but innovative chicken, beef, and seafood plates. You\u2019ll also find burgers and pizzas, albeit with a Mediterranean twist as well.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It was a little hit or miss, but we trusted the process\u2026 and it paid off.<\/strong> Served on ornate, delicate plates, our starters arrived hot and fresh \u2014 halloumi black honey poppers, Pomme Bravas, and their kibbeh laban. The halloumi black honey poppers materialized as a glazed trio with a flimsy fried coating, even as the halloumi inside remained blazing hot. Unfortunately, only the garlic black honey sauce left a lasting impression. The Pomme Bravas tasted simple and homey, but the coriander and fried onion topping didn\u2019t quite pair well with the fries. Then came the standout: the kibbeh laban. The unexpected combination of pesto and crispy kibbeh was marvellous, and we found ourselves repeatedly dipping our spoons back into the warm garlic pesto oil yogurt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For our mains, we gravitated towards their chicken-based plates.<\/strong> The chicken parmigiana was a scrumptious plateful of tender chicken breast, softened by melted mozzarella and parmesan cheese. The veggie orzo side, however, felt somewhat out of place. The risotto cordon bleu was also a delight, with tender chicken bites laid atop creamy risotto in tomato sauce. The risotto was the star of the evening, also proving delectable in the brisket parmesan risotto dish.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our verdict: <\/strong>Despite a rocky start, Maze soon charmed us. While some dishes failed to make the right first impression, the ones that did will likely have us coming back for more. Beyond the food, Maze offers an entirely new dining experience \u2014 one that\u2019s heavy on the whimsy of it all. The eatery works with all the right colors: olive greens, deep oranges and reds, and warm yellows \u2014 adding warmth to the Alice-in-Wonderland-esque establishment.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>You can find Maze Roof Resto at Sheikh Zayed\u2019s <a target=\"_blank\" href=\"https:\/\/share.google\/Z5lRyeQ7wowcGwSIe\" style=\"\" rel=\"noopener\">Arkan Plaza<\/a>, and you can book your table by calling +201070232190.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eat-this-tonight\/\">Eat This Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/restaurants\/\">restaurants<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680168\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680168\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/tonight-in-afcon-cote-divoire-vs-burkina-faso-who-will-egypt-face-in-the-quarter-finals-2\/\">\r\n                            Tonight in AFCON: C\u00f4te d\u2019Ivoire vs. Burkina Faso \u2014 who will Egypt face in the quarter finals?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/tonight-in-afcon-cote-divoire-vs-burkina-faso-who-will-egypt-face-in-the-quarter-finals-2\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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With this victory, Egypt qualifies for AFCON quarter finals, where they will face off against the victor of tonight\u2019s clash between C\u00f4te d\u2019Ivoire and Burkina Faso at 9pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH:<\/strong> BeIN Sports MAX 2.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Algeria eyes qualification:<\/strong> The Desert Foxes are gearing up for another high-stakes face-off against the DR Congo this evening at 6pm as they battle it out for a spot in the quarter finals.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH:<\/strong> BeIN Sports Max 2.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            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  <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Hany+Shaker+heads+to+Theatro+Arkan+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F06%2Fhany-shaker-heads-to-theatro-arkan-2%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/hany-shaker-heads-to-theatro-arkan-2\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/104.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail 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class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>M<\/strong><strong>usical icon Hany Shaker is heading to Theatro Arkan<\/strong> on Friday, 23 January for a live show of his timeless classics. The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DS5XngHDbHn\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">night<\/a> is set to be a celebration of heritage, nostalgia, and elegance. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680173\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680173\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/what-the-markets-are-doing-on-6-january-2026-2\/\">\r\n                            What the markets are doing on 6 January 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/what-the-markets-are-doing-on-6-january-2026-2\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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International investors were the sole net buyers. The index is down 0.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Juhayna (+6.5%), Raya Holding (+5.3%), and E-finance (+4.7%).  <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Misr Cement (-1.2%), Palm Hills Developments (-0.4%), and Valmore Holding- USD (-0.3%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680174\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"680174\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/meet-tribe-founder-roba-el-gindy-2\/\">\r\n                            Meet Tribe founder Roba El Gindy                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/meet-tribe-founder-roba-el-gindy-2\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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OUR FOUNDER OF THE WEEK-<\/strong> Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s business or startup community got their big break, asks about their experiences running a company, and gets their advice for budding entrepreneurs. Speaking to us this week is Roba El Gindy <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/robaelgindy\/?originalSubdomain=eg\" style=\"\" rel=\"noopener\">(LinkedIn)<\/a>, founder of Egyptian parenting platform <a target=\"_blank\" href=\"https:\/\/tribe-me.com\/\" style=\"\" rel=\"noopener\">Tribe<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Roba El Gindy, and I\u2019m the founder and CEO of Tribe.<\/strong> If I had to describe Tribe very quickly, I\u2019d say it\u2019s the village that it takes to raise a child. Tribe is an online parenting platform that exists to lift the invisible weight off parents \u2014 the guilt, the fear, the pressure to be perfect, and the self-criticism \u2014 replacing it with clarity, confidence, and joy. We created Tribe with all that in mind.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My academic background has definitely had an impact on my career.<\/strong> I graduated from the American University in Cairo with a major in marketing and a minor in psychology. That combination gave me an interesting foundation for what I\u2019m doing now in terms of understanding human behavior, formulating strategies, and discerning people\u2019s needs. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I jumped into marketing right after graduating <\/strong>\u2014 I spent some time at Orange and later P&G, where I led Gillette in the region for quite some time. Working on different global brands and leading growth and communication strategies taught me discipline, communication, and responsibility. After that, I jumped into F&B, where I led marketing efforts for brands such as Crave and Qahwa. It was quite the shift, but I was very interested in operating on a smaller scale and seeing the speed at which things were done on the ground.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It was when I got pregnant that everything changed.<\/strong> I found myself approaching my pregnancy the same way I approached work \u2014 prepared and studied with a project manager mindset. I started to tumble, realizing that parenting today isn\u2019t the same as it was for previous generations, and there weren\u2019t any resources readily available. I remember telling a few of my therapist friends, \u201cI want to study parenting; not the fixes, but the pre-emptives.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Years later<\/strong>, when I started studying parenting coaching, graduated from the first program, and launched <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/the-care-pack\/\" style=\"\" rel=\"noopener\">an earlier business<\/a>, Egyptian preacher and television host Mustafa Hosny hosted me on 12 episodes of his show <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=oSAYD8pGBNA\" style=\"\" rel=\"noopener\">Konoz<\/a>. The episodes, where we discussed best parenting practices and shed light on their roots in Islam, were watched by mns of Arabs across the world. I got thousands of messages. That\u2019s when I decided I would build Tribe.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tribe started in 2023, and fully launched by the end of 2024.<\/strong> Parents struggle, and they\u2019re raising children in a world that doesn\u2019t necessarily mirror the one they grew up in, and so they\u2019re unable to get the support they actually need \u2014 our own parents\u2019 advice is no longer relevant. The need was there, and the expertise was there as well, but no one knew how to make use of it. Parents would take their frustrations and questions online, but more often than not the searches would yield irrelevant results, or at least ones that were Western-oriented and didn\u2019t fit the context of our societies and cultures.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What makes Tribe different is that we\u2019re a one-stop shop for parenting resources.<\/strong> You can get consultations with experts through the platform, access our on-demand course library covering parenting challenges across different age groups and tracks, and talk to Nour, our own culturally relevant AI parenting assistant, which offers round-the-clock support. I would get calls at 2am and I wouldn\u2019t be able to answer them. At the end of the day, I\u2019m human. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Parenting crises don\u2019t have standard hours<\/strong>, and Nour is who you go to when you need immediate advice, regardless of time and place. Nour, I believe, will be our main differentiator moving forward. A friend and mentor of mine once told me I\u2019m pioneering Parenting Tech, and I believe that our use of today\u2019s tech is what will continue to set us apart.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hearing back from the parents Tribe has helped is what makes me feel like I\u2019ve done <\/strong><strong>something I can call successful.<\/strong> A mom could tell me that she finally managed to foster a healthy relationship with her kids because of Tribe, another would tell me she learned to pause and savor time with them. These are always heart-warming moments to hear about. Another aspect that makes me feel successful is being able to recognize patterns and provide solutions accordingly. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Right now, we\u2019re serving Arab parents in 12 countries<\/strong>, including Canada, Switzerland, and Sweden. Arab parents are all around the world and we go where they take us. Tribe began spreading because of these families. I\u2019m building Tribe to be the most trusted, culturally relevant parenting ecosystem for Arab parents anywhere and everywhere. Over the coming years, I hope to see it in over 100 countries \u2014 I\u2019m a dreamer. By constantly adapting to new technology, I\u2019m confident that I can get Tribe there.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There have been economic challenges, yes, but if that\u2019s taught me anything, it\u2019s that <\/strong><strong>our kids are the one thing that matters. <\/strong>Children will always be their parents\u2019 number one priority \u2014 even if the economy takes a hit, people will never skimp on their child\u2019s wellbeing. We then started asking ourselves, how could we create pro-bono resources for parents? How can we create general guides around the most critical of pit stops or challenges? Because of the economic challenges, it\u2019s become part of our DNA to be able to create solutions that work, whether paid or unpaid. It\u2019s shifted Tribe to be even more of a purpose-led cause \u2014 one that doesn\u2019t pause during hard times.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are lots of perceptions pertaining to parenting in Egypt that I\u2019d like to challenge.<\/strong> One being the obsession with perfection. Parents \u2014 especially mothers \u2014 often obsess with being perfect to the extent that it pushes us off the edge. I know it\u2019s part of pop culture, it\u2019s fun to relate to being superheroes and so on, but at the very core of it, it\u2019s overwhelming. It\u2019s unrealistic. Another perception I\u2019d like to challenge, and one that I feel like is already being addressed, is that parenting isn\u2019t just a mother\u2019s job. It\u2019s not just a mother\u2019s and a father\u2019s either \u2014 it takes a village, a tribe. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Knowing that my work adds joy to family dynamics is a very rewarding feeling.<\/strong> The most difficult part, however? You\u2019re working with people\u2019s wounds, living their problems every single day \u2014 fears, unmet needs, rocky relationships. You just have to teach yourself to remain grounded, because you have your own tribe waiting for you at home.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tribe is an entirely different work experience than everything I have experienced my <\/strong><strong>entire career thus far<\/strong>, which was structured \u2014 Tribe is anything but. Work-life balance, then, looks different. I don\u2019t have fixed hours, and I\u2019m lucky to have my own tribe to support me in reaching harmony between work and life. It\u2019s all about adjusting. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There\u2019s a ton of advice pertaining to how to start your business<\/strong>, but what I\u2019m more interested in is helping people find their area of interest first. So my advice to up-and-coming entrepreneurs is this: find your spark, the thing that lights up your soul. Ask yourself: what can\u2019t you stop thinking about? What\u2019s a problem you\u2019re always trying to solve? Even if there\u2019s virtually no market for it, it doesn\u2019t matter \u2014 once you find that space, it\u2019s yours.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/education\/\">Education<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/entrepreneurship\/\">entrepreneurship<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/parenting\/\">Parenting<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"680176\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/680176\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-680176\" class=\"content-area-description single-story post-680176 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">?\ufe0f JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 December - 15 January (Friday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DRw2XKMjG4H\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cairo Art Fair<\/a><\/span><span style=\"font-weight:400;\"> at TAM Gallery, Abu Rawwash. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 January (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1685\" style=\"\">Omar Khairat<\/a><\/span><span> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 January (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/wknd_cmdy_7880\" style=\"\">WKND CMDY<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 January (Wednesday): Coptic Christmas Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1666\" style=\"\">Calum Scott<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Salah-El-Daly_7772\" style=\"\">Salah El Daly<\/a><\/span><span style=\"font-weight:400;\"> at Hilton Cairo Grand Nile.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-9 January (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/umkulthummusical\" style=\"\">Umm Kulthum Musical<\/a><\/span><span style=\"font-weight:400;\"> at Movenpick\u2019s The Theater, 6th of October City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Tamer-Ashour-Concert_7692\" style=\"\">Tamer Ashour<\/a><\/span><span style=\"font-weight:400;\"> at Hilton Cairo Grand Nile.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Rouh-El-Sharq-Concert_7783\" style=\"\">Rouh El Sharq Concert<\/a><\/span><span style=\"font-weight:400;\"> at the Hilton Cairo Grand Nile. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Alaa_Abu_Diab_7821\" style=\"\">Alaa Abu Diab<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/winter-music-festival-edition_7882\" style=\"\">Winter Music Festival II: Tamer Hosny<\/a><\/span><span style=\"font-weight:400;\"> at Open Air Mall, Madinaty. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Amr-Diab-Concert_7810\" style=\"\">Amr Diab concert<\/a><\/span><span style=\"font-weight:400;\"> at Al Manara Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 January (Sunday): January 25th Revolution \/ National Police Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 December - 15 February (Saturday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DRmz8uICkMG\/\" style=\"\">Cairo Prints<\/a><\/span><span style=\"font-weight:400;\"> at Cairopolitan in Garden City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis, Merryland Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 February (Tuesday): First day of Ramadan (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 March (Friday): Eid Al-Fitr (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":680159,"template":"","categories":[],"tags":[],"class_list":["post-680158","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"a622ae72-2551-4712-950f-af3422f400d6","teaser":"","photo_url":"https:\/\/ent.news\/2024\/11\/267.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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