{"id":679835,"date":"2026-01-04T00:00:00","date_gmt":"2026-01-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=679835"},"modified":"2026-01-04T14:12:47","modified_gmt":"2026-01-04T14:12:47","slug":"which-corner-of-the-internet-does-your-target-audience-live-in","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/which-corner-of-the-internet-does-your-target-audience-live-in\/","title":{"rendered":"Which corner of the internet does your target audience live in?"},"content":{"rendered":"<section id=\"679837\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"679837\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/\">\r\n                            The results of the 2025 House of Representatives elections                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The results of the 2025 House of Representatives elections&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/&title=The results of the 2025 House of Representatives elections\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+results+of+the+2025+House+of+Representatives+elections+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F04%2Fthe-results-of-the-2025-house-of-representatives-elections%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/41.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"679838\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/the-results-of-the-2025-house-of-representatives-elections\/41-jpg-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/41.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"41.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/41.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/41.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679837\" class=\"content-area-description single-story post-679837 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-house-of-representatives tag-politics tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends<\/strong>, and welcome to the first workweek of the year. We\u2019ve got a handful of important stories to kick it off, starting with our newly elected representatives, copper and oil price developments, and a quick guide on where to find your target audience on the internet.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>A total of 27 candidates have secured individual seats in the 2025 House of Representatives elections<\/strong>, National Election Authority Chairman Hazem Badawy announced in a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/neaegypt\/videos\/849869554699079\" style=\"\" rel=\"noopener\">press conference<\/a> this afternoon. Of the 27 elected representatives, 10 are independent, with nine from the Mostakbal Watan Party. The results follow the runoff round held across 19 constituencies where initial results were annulled by the NEA due to suspected foul play during the first phase.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI- <\/strong>The repeat elections were held after the NEA <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/5989852f-9c4d-4964-8b90-cbda2ad08ea7\/el-sisi-calls-for-review-of-recent-parliamentary-elections\" style=\"\" rel=\"noopener\">responded<\/a> to President Abdel Fattah El Sisi\u2019s call to investigate appeals filed by several candidates regarding alleged manipulation of the first-phase results. Consequently, the NEA ordered <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/bfbf0007-fcdb-4896-9caf-d09aa84f0f1f\/19-districts-to-hold-parliamentary-elections-re-runs-in-december\" style=\"\" rel=\"noopener\">a re-run in 19 constituencies<\/a> across the governorates of Giza, Fayoum, Assiut, Sohag, Qena, Alexandria, and Beheira.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">? <strong>Oil <\/strong><strong>supply from OPEC+ is set to remain steady despite the US\u2019 capture of Venezuelan President Nicolas Maduro and tensions in Saudi Arabia and the UAE<\/strong>, according to Sunday\u2019s delegates meeting. The eight members of OPEC+ had agreed in November to pause output increases during the first quarter of 2026 after 2025 saw a more than 18% drop in oil prices \u2014 the biggest annual decline since 2020 \u2014 growing oversupply concerns, and weak demand.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Analysts are saying the shocking ousting of Venezuela\u2019s Maduro is \u201cunlikely to shock energy markets in the near term.\u201d<\/strong> Markets had already accounted for disrupted oil exports from Venezuela. Despite having the largest proven oil reserve in the world, the South American country produces less than 1% of global oil and exports only half of it. Oil prices may experience further decline if a regime change raises potential for a boost in Venezuelan oil production. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">^^Read more on: <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/energy\/opec-keep-oil-output-steady-despite-turmoil-among-members-sources-say-2026-01-04\/\" style=\"\" rel=\"noopener\">Reuters<\/a>, <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-01-04\/opec-likely-to-confirm-supply-pause-amid-turmoil-delegates-say\" style=\"\" rel=\"noopener\">Bloomberg<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/01\/03\/trump-venezuela-attack-oil-markets.html\" style=\"\" rel=\"noopener\">CNBC<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>The Madbouly government is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8b4c2c0f-3f9a-4d5a-b1bf-d557816ff006\/gov%25e2%2580%2599t-seeking-north-of-usd-6-bn-in-high-impact-investment-to-build-reserves-buffer\" style=\"\" rel=\"noopener\">looking to net at least USD 6 bn<\/a><\/strong> from its divestment program as it lays the groundwork for our final two reviews under an extended fund facility (EFF) with the International Monetary Fund. The program is due to wrap by the end of this year; <\/li>\n<li><strong>The EGP closed 2025 on a high note<\/strong>, <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/38829e78-243b-4ebf-8fad-a99a0c4af732\/egp-enters-2026-full-steam-ahead-as-speculative-pricing-era-ends\" style=\"\" rel=\"noopener\">having appreciated 6.7% for the year against the greenback<\/a>. Driven by a record-breaking surge in remittances, surging tourism, and improving exports, the EGP is widely projected to strengthen further in 2026 as the nation moves from a \u201cvicious cycle\u201d of devaluation to a \u201cvirtuous cycle\u201d of upgrades;<\/li>\n<li><strong>Debt service costs are <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a792e4ae-945a-49e1-b987-3ffe06a9a0f7\/interest-payments-devour-gains-as-budget-deficit-widens-to-3.6%2525-of-gdp\" style=\"\" rel=\"noopener\">neutralizing a surge in state tax collection<\/a><\/strong>, with interest payments jumping 45.2% y-o-y to EGP 1.06 tn in the first five months of FY 2025-26. These payments accounted for the lion\u2019s share of public spending between July and November, effectively consuming over 96% of the state\u2019s total budget revenues during the period.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly Sunday briefing of all things industrial in Egypt.<\/strong> Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue: <\/strong>We\u2019re taking a look at how the volatility in copper prices is impacting Egyptian industry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2601\ufe0f <strong>TOMORROW\u2019S<\/strong><strong> WEATHER-<\/strong> Stay warm and layer up, we\u2019re in for another cold day tomorrow. Temperatures in Cairo are set to peak at 22\u00b0C before dropping to a low of 11\u00b0C, according to our favorite weather app. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/house-of-representatives\/\">House of Representatives<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/politics\/\">politics<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679839 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"679839\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/679839\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679839\" class=\"content-area-description single-story post-679839 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/415.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679840\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"679840\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">MARKETING<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\">\r\n                            Multi-segment marketing: How to reach your customer base                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Multi-segment marketing: How to reach your customer base&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/&title=Multi-segment marketing: How to reach your customer base\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Multi-segment+marketing%3A+How+to+reach+your+customer+base+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F04%2Fmulti-segment-marketing-how-to-reach-your-customer-base%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"679841\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/34-jpg-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"34.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679840\" class=\"content-area-description single-story post-679840 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-enterprisepm tag-for-your-commute tag-marketing wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\">? <strong>Smartphones are everywhere, whether it\u2019s in your four-year-old relative\u2019s hand or your elderly grandmother\u2019s, which means that marketers are spoiled for choice. <\/strong>The total number of social media users in Egypt reached 51.6 mn in 2025, roughly 43% of the population, according to a <a href=\"https:\/\/datareportal.com\/reports\/digital-2026-egypt\" target=\"_blank\" rel=\"noopener\">recent study<\/a>. Egypt is also one of the largest countries in the Middle East and North Africa in terms of digital presence, with approximately 98.2 mn active internet users as of 2026. This makes selecting the right target audience for promotional advertising one of the most important considerations.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Marketing 101: <\/strong>Targeted marketing tailors promotional messages or content to specific audiences classified by gender, geographic location, or age group, and each of these categories \u2014 particularly age groups \u2014 differs in certain characteristics. This includes their ability to engage with technology, their interests, their preferred communication styles, and the social media platforms they use most frequently. Identifying the right audience for your product and targeting them correctly is critically important.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Understanding the consumer helps brands develop an interactive relationship with their customer base <\/strong>by communicating in a language that they understand and find engaging. Diversifying campaigns to market to different segments can also reach more people more effectively. The trick is to choose your fighter and locate their corner of the interwebs. Who\u2019s online?<\/p>\n<p class=\"tag-border-left\">Gen Alpha (2013\u20132024)<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>This generation has never known a world without the internet or social media. <\/strong>While they may not be fully responsible for purchasing decisions, they influence market trends and purchasing behavior toward certain products or services thanks to their early exposure to technology, Marketing and Business Development Consultant &amp; Expert Khaled Farouk (<a href=\"https:\/\/www.linkedin.com\/in\/khaled-farouk-marketing-branding-tech\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>) told EnterpriseAM.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Where to find them: <\/strong>Gen Alpha is drawn to apps with quick, engaging visual content like YouTube and TikTok. In 2019, US users aged 14+ represented <a href=\"https:\/\/www.nytimes.com\/2020\/08\/14\/technology\/tiktok-underage-users-ftc.html\" target=\"_blank\" rel=\"noopener\">about half<\/a> of the popular short-form video platform\u2019s daily users. This generation is also interested in engaging gaming platforms like Fortnite and Roblox, the latter of which had approximately <a href=\"https:\/\/www.statista.com\/statistics\/1190309\/daily-active-users-worldwide-roblox\/\" target=\"_blank\" rel=\"noopener\">61 mn active users<\/a> aged 13 and older by the end of 1Q 2025.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Gen Alpha\u2019s value proposition:<\/strong> This segment is ideal for brand owners wanting to build relationships, says Farouk, who advises targeting them early on to capitalize on their significant purchasing power in the future.<\/p>\n<p class=\"tag-border-left\">Gen Z (1997\u20132012)<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Gen Z\u2019s interest in social media is no secret<\/strong> \u2014 81% of them use social platforms for at least one hour daily, while 61% reported rates exceeding three hours, according to research by <a href=\"https:\/\/www.opeepl.com\/blog\/the-youth-market-in-2025-must-know-trends-for-brands\" target=\"_blank\" rel=\"noopener\">Opeepl<\/a> involving young people aged 15\u201327.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Where to find them: <\/strong>Gen Z internet users are typically concentrated on quick visual content platforms, with 78% using YouTube, 76% Instagram, and 69% TikTok. Of TikTok\u2019s <a href=\"https:\/\/www.oberlo.com\/statistics\/tiktok-users-by-country#:~:text=In%202024%2C%20TikTok%20boasts%20just%20over%202%20billion%20users%20worldwide%2C%20a%206.7%25%20increase%20from%202023.%20This%20is%20forecast%20to%20increase%20by%20another%204.2%25%20in%202025%2C%20to%202.1%20billion.\" target=\"_blank\" rel=\"noopener\">2 bn<\/a> users, approximately half are between 10 and 29 years old.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Gen Z\u2019s value proposition:<\/strong> This segment is characterized by a constant desire to learn, making entertaining and useful content marketing a gateway to reaching them. Some 67% of Gen Z prefer ads that are interactive and creative rather than repetitive and traditional, according to <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/generational-marketing\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>. Interactive marketing techniques such as live streaming, video, short clips or Reels, as well as audio marketing and social communication, are recommended.<\/p>\n<p class=\"tag-border-left\">Millennials (1981\u20131996)<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Millennials don\u2019t differ much from Gen Z in terms of app usage<\/strong>, but are jacks of all trades when it comes to platforms. Social media users from this generation spend <a href=\"https:\/\/www.gwi.com\/reports\/millennials\" target=\"_blank\" rel=\"noopener\">two to three hours<\/a> daily browsing various apps.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Where to find them:<\/strong> Meta\u2019s flagship apps, Facebook and now Instagram, are the most popular among Millennials. 87% of Millennials use Facebook, followed by Instagram at 71%, Snapchat at 52%, and X (formerly Twitter) in fourth place at 42%, according to <a href=\"https:\/\/targetinternet.com\/resources\/how-different-age-groups-are-using-social-media-2024\/\" target=\"_blank\" rel=\"noopener\">Target Internet<\/a>.<\/p>\n<p class=\"tag-border-left\">Gen X (1965\u20131980)<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>This segment represents a significant portion of the online consumer base.<\/strong> Between 2015 and 2019, total social media shoppers from Gen X increased by approximately 32%, according to Target Internet, making this demographic essential for digital marketing.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Where to find them:<\/strong> In a <a href=\"https:\/\/www.statista.com\/statistics\/304856\/leading-social-networks-gen-x-usa\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a> survey conducted in the US, 76% of Gen X respondents reported using Facebook as their primary platform, followed by Instagram at 47%, Pinterest at 40%, LinkedIn at 40%, and X at just 39%.<\/p>\n<p class=\"tag-border-left\">Baby Boomers (1946\u20131964)<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Unlike Gen Z, who suffer from <\/strong><strong><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9a382835-f450-46c9-bc46-e34052238150\/\" target=\"_blank\" rel=\"noopener\">declining attention spans<\/a><\/strong><strong>, older generations \u2014 particularly Baby Boomers \u2014 tend to be more capable of focusing <\/strong>and paying attention to small details. They also show greater interest in traditional marketing tools like television ads. This difference should guide marketers in presenting content that suits not only their target generation\u2019s interests but also their characteristics and the type of content that captures their attention, as the Amazon report indicates.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Where to find them:<\/strong> Baby Boomers use Facebook heavily, with approximately 85% of UK residents over 65 using the platform, according to Statista. WhatsApp is also popular among this age group at 28%, according to Target Internet.<\/p>\n<hr style=\"height: 2px;border-width: 0;color: gray;background-color: gray\" \/>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The digital reality:<\/strong> While older consumers notably gravitate toward platforms like Facebook and LinkedIn, and Gen Z and younger generations prefer visual content on Instagram and TikTok, the vast majority of people across all age groups are attracted to social media platforms \u2014 albeit with varying degrees of engagement, as Farouk confirms.<\/p>\n<p class=\"tag-border-left\">A look inside<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Major challenges: <\/strong>Market analysis and understanding different contexts are among the most important tools for implementing marketing strategies \u2014 particularly targeted marketing for specific generations, according to Farouk. He added that analyzing data to identify the customer base interested in the brand before expanding to target other segments is a crucial step that helps companies avoid fragmentation. It\u2019s also important to understand that marketing strategies don\u2019t offer a one-size-fits-all template \u2014 each segment has its own unique characteristics.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Patience pays off:<\/strong> When targeting a new segment, brands must understand their market proposition and whether they have sufficient capabilities and resources to market to a new demographic, according to Farouk. A company can work on multiple fronts, provided it develops a strong strategy and allocates its resources effectively without waste or scattering efforts.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Content matters: <\/strong>Content represents the biggest challenge for Roulla Soussou, chief marketing officer at Baky Hospitality, who told EnterpriseAM that good content is the most important element a brand needs to clearly reach its target audience. Farouk agrees, emphasizing the importance of a \u201cgood hook\u201d \u2014 the attractive first three seconds, which he describes as a \u201cvisual shock\u201d that draws consumers to continue watching the video or Reel. Regardless of whether content is visual or written, the attraction factor must be considered to capture consumer attention.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The role of AI:<\/strong> Artificial intelligence tools may facilitate market research or data analysis needed for marketing to specific segments, but the local market is still moving toward this stage, according to Farouk, who affirms that the human element in marketing remains extremely important for attracting customers and creating brand awareness.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marketing\/\">MARKETING<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679842 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"679842\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/679842\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679842\" class=\"content-area-description single-story post-679842 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679843\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"679843\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/fallout-is-every-post-apocalyptic-drama-ever-made\/\">\r\n                            Fallout is every post-apocalyptic drama ever made                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/fallout-is-every-post-apocalyptic-drama-ever-made\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Never, however, have we seen a show that somehow manages to employ all these narrative elements and somehow get away with it. <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt12637874\/\" style=\"\" rel=\"noopener\">Fallout<\/a> on Prime Video, based on the popular video game of the same name, might be a little too much in theory, but excels in execution. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Silo meets Zombieland meets Mad Max meets Divergent.<\/strong> Starring Ella Purnell, Aaron Moten, and Walton Goggins, Fallout follows humanity some two centuries after a nuclear war saw earth go past the point of no return. There are plenty of characters through which the story is told first-hand; primarily Lucy (Purnell), an underground bunker survivor sheltered from the nuclear waste, Maximus (Moten), an aspiring post-apocalyptic knight, and The Ghoul (Goggins), a\u2026well, super intelligent immortal zombie. This sounds like a recipe for disaster \u2014 and it is, in the best way possible.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Equal parts enticing and ridiculous.<\/strong> A premise like that is a hit or miss \u2014 luckily it was the former. To put it simply, Fallout is camp. What may initially seem like a convoluted story penned by too many literary cooks in an office kitchen soon reveals itself to be so much more. It\u2019s a dark comedy, an adventure drama, and a sci-fi saga all in one. Initially explored through completely separate narrative arcs, the show\u2019s protagonists (antagonists?) cross paths when a series of disasters threatens to end their way of life (if you can call it that). Initially at odds, they reluctantly join forces to defeat a new big bad.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You\u2019ll laugh, you\u2019ll cringe, and best believe you\u2019ll be hitting \u201cnext episode.\u201d<\/strong> Fallout stands out because it offers something new by recycling a mishmash of narrative clich\u00e9s. At no point will you know what\u2019s coming next \u2014 and if you ask us, that alone is reason enough to tune in. The show switches between the present and pre-apocalypse, and features arguably one of the best opening scenes in television history. We\u2019ll leave it at that. Season one is available in its entirety, with season two currently airing with weekly episode drops. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> You can catch both seasons of <a target=\"_blank\" href=\"https:\/\/www.primevideo.com\/detail\/Fallout\/0HAQAA7JM43QWX0H6GUD3IOF70\" style=\"\" rel=\"noopener\">Fallout<\/a> on Prime Video. You can find the trailer for the show on YouTube <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=7h8zJHywjAw\" style=\"\" rel=\"noopener\">(watch, runtime: 3:28)<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679845\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"679845\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/\">\r\n                            Atlas Lions face Tanzania in AFCON + other league fixtures on our radar                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Atlas Lions face Tanzania in AFCON + other league fixtures on our radar&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/&title=Atlas Lions face Tanzania in AFCON + other league fixtures on our radar\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Atlas+Lions+face+Tanzania+in+AFCON+%2B+other+league+fixtures+on+our+radar+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F04%2Fatlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/17.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"679846\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/atlas-lions-face-tanzania-in-afcon-other-league-fixtures-on-our-radar\/17-jpg-43\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/17.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"17.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/17.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/17.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679845\" class=\"content-area-description single-story post-679845 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>We\u2019re in for a sports-packed start to the week with several fixtures on our radar on both the African and European fronts:<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In AFCON- The Moroccan national team meets Tanzania today at 6pm in the Round of 16 of the Africa Cup of Nations.<\/strong> The Atlas Lions enter the match with high morale as the odds are in their favor; out of eight total head-to-head encounters, Morocco has walked away victorious from seven. Arab fans are pinning their hopes on Morocco following Tunisia's loss to Mali yesterday, which saw them exit the tournament.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>BeIN Sports Max 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re also tracking the Round of 16 clash between South Africa and Cameroon<\/strong>, which kicks off at 9pm and will be broadcast on BeIN Sports MAX 2.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Over in the Premier League<\/strong>, Matchweek 20 of the English Premier League continues today, headlined by Liverpool vs. Fulham at 5pm. The Reds, currently sitting fourth in the league standings, are looking to snag a W after a goalless draw against Leeds United.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> BeIN Sports 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other Premier League matches on our radar: <\/strong><\/p>\n<ul>\n<li>Leeds United vs. Man United (Currently underway \u2014 BeIN Sports 1);<\/li>\n<li>Newcastle vs. Crystal Palace (5pm \u2014 BeIN Sports 4);<\/li>\n<li>Man City vs. Chelsea (7:30pm \u2014 BeIN Sports 1).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also on our radar across the major European leagues:<\/strong><\/p>\n<ul>\n<li>Real Madrid vs. Real Betis \u2014 La Liga (5:30pm \u2014 BeIN Sports 1);<\/li>\n<li>Inter Milan vs. Bologna \u2014 Seria A (9:45pm \u2014 Starzplay);<\/li>\n<li>PSG vs. Paris FC \u2014 Ligue 1 (9:45pm \u2014 BeIN Sports 1);<\/li>\n<li>Real Sociedad vs. Atl\u00e9tico Madrid \u2014 La Liga (10pm \u2014 BeIN Sports 3).<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679847\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF 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decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-hm6qn8f\" data-v=\"4\" data-block-id=\"hm6qn8f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-hm6qn8f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-hm6qn8f-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-am3729r\" data-v=\"4\" data-block-id=\"am3729r\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-am3729r-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-am3729r-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button 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0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679848\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"679848\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Mark Your Calendar<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/tamer-ashour-live-at-hilton\/\">\r\n                            Tamer Ashour live at Hilton                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/tamer-ashour-live-at-hilton\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li 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     <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/tamer-ashour-live-at-hilton\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/15.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"679849\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/tamer-ashour-live-at-hilton\/15-jpg-41\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/15.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"15.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/15.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/15.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679848\" class=\"content-area-description single-story post-679848 post type-post status-publish format-standard has-post-thumbnail hentry category-mark-your-calendar tag-enterprisepm tag-events tag-lifestyle tag-mark-your-calendar tag-music tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Kick <\/strong><strong>off the new year on a high note \u2014 catch Tamer Ashour live at the <\/strong><strong>Hilton Cairo Grand Nile<\/strong> theater this Friday, 9 January for a packed <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DS2hcv0DMfU\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">performance<\/a> of his biggest hits. You can book your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Tamer-Ashour-Concert_7692\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mark-your-calendar\/\">MARK YOUR CALENDAR<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679850\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"679850\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/what-the-markets-are-doing-on-4-january-2026\/\">\r\n                            What the markets are doing on 4 January 2026                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/what-the-markets-are-doing-on-4-january-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/what-the-markets-are-doing-on-4-january-2026\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/what-the-markets-are-doing-on-4-january-2026\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 4 January 2026&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/what-the-markets-are-doing-on-4-january-2026\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/what-the-markets-are-doing-on-4-january-2026\/&title=What the markets are doing on 4 January 2026\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+4+January+2026+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F01%2F04%2Fwhat-the-markets-are-doing-on-4-january-2026%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/what-the-markets-are-doing-on-4-january-2026\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679850\" class=\"content-area-description single-story post-679850 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 2.2% at today\u2019s close<\/strong> on turnover of EGP 4.6 bn (15.5% below the 90-day average). Local investors were the sole net buyers. The index is down 2.2% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Egypt Aluminum (+7.4%), Misr Cement (+6.4%), and Raya Holding (+4.1%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Orascom Development (-5.3%), E-finance (-4.5%), and Fawry (-3.8%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"679852\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/679852\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-679852\" class=\"content-area-description single-story post-679852 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">?\ufe0f JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 December - 15 January (Friday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DRw2XKMjG4H\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cairo Art Fair<\/a><\/span><span style=\"font-weight:400;\"> at TAM Gallery, Abu Rawwash. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>January: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DP4EAtLCMp0\/\" style=\"\">Al Rawi Awards<\/a><\/span><span style=\"font-weight:400;\"> submissions open. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5-6 January (Monday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1685\" style=\"\">Omar Khairat<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 January (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/wknd_cmdy_7880\" style=\"\">WKND CMDY<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 January (Wednesday): Coptic Christmas Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1666\" style=\"\">Calum Scott<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Salah-El-Daly_7772\" style=\"\">Salah El Daly<\/a><\/span><span style=\"font-weight:400;\"> at Hilton Cairo Grand Nile.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-9 January (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/umkulthummusical\" style=\"\">Umm Kulthum Musical<\/a><\/span><span style=\"font-weight:400;\"> at Movenpick\u2019s The Theater, 6th of October City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Tamer-Ashour-Concert_7692\" style=\"\">Tamer Ashour<\/a><\/span><span style=\"font-weight:400;\"> at Hilton Cairo Grand Nile.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Rouh-El-Sharq-Concert_7783\" style=\"\">Rouh El Sharq Concert<\/a><\/span><span style=\"font-weight:400;\"> at the Hilton Cairo Grand Nile. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Alaa_Abu_Diab_7821\" style=\"\">Alaa Abu Diab<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Amr-Diab-Concert_7810\" style=\"\">Amr Diab concert<\/a><\/span><span style=\"font-weight:400;\"> at Al Manara Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 January (Sunday): January 25th Revolution \/ National Police Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 December - 15 February (Saturday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DRmz8uICkMG\/\" style=\"\">Cairo Prints<\/a><\/span><span style=\"font-weight:400;\"> at Cairopolitan in Garden City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis, Merryland Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 February (Tuesday): First day of Ramadan (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 March (Friday): Eid Al-Fitr (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":679836,"template":"","categories":[],"tags":[],"class_list":["post-679835","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"fec0a586-6321-4915-8f38-85506e1eaf94","teaser":"","photo_url":"https:\/\/ent.news\/2026\/1\/42.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Which corner of the internet does your target audience live in? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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