{"id":676204,"date":"2025-11-25T00:00:00","date_gmt":"2025-11-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=676204"},"modified":"2025-12-18T09:50:10","modified_gmt":"2025-12-18T09:50:10","slug":"grocery-gurus","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/grocery-gurus\/","title":{"rendered":"Grocery gurus"},"content":{"rendered":"<section id=\"676206\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"676206\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/arabia-developments-launches-egp-30-bn-tower-complex-in-new-capital\/\">\r\n                            Arabia Developments launches EGP 30 bn tower complex in New Capital                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/arabia-developments-launches-egp-30-bn-tower-complex-in-new-capital\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The 110k-sqm development includes seven towers \u2014 two residential towers, four administrative towers, and a hotel. The first phase of the roughly USD 627 mn project has been under construction already for six months and is scheduled for delivery in 2029, which will include administrative offices and residential units. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The details: <\/strong>Each tower is 21 floors-high, offering a total of 3.5k units. The project will also feature social clubs, co-working space, as well as a commercial area with stores and restaurants. It is also targeting 40% lower operating costs and zero carbon emissions, in addition to incorporating smart mobility features such as EV charging and bike-sharing stations. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What they said: <\/strong>\u201cWe believe that this project is not just a real estate development, it is an integrated platform combining innovation, technology, and sustainability, to present a living model for smart cities that supports urban advancement and enhances the quality of living, work, and entertainment in the New Capital,\u201d Arabia Developments Founder Tarek Shoukry said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? <\/strong><strong>The<\/strong><strong> news cycle isn\u2019t showing any signs of slowing down in what\u2019s shaping up <\/strong><strong>to be a particularly politically-charged week.<\/strong> US and Russian officials are set to resume their meetings in Abu Dhabi this afternoon to discuss the US-brokered plan to end the war in Ukraine. The US envoy is led by Army Secretary Dan Driscoll, and the meetings include top military officers from both countries, with US State Secretary Marco Rubio and other US negotiators not attending. The meeting follows an overnight strike exchange between Russia and Ukraine, which left six dead in Ukraine and three dead in Russia. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The meeting in Abu Dhabi comes just days after the <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9560b678-9b14-4ed2-b34b-8b5b98bf8133\/qatari-egyptian-consortium-close-to-securing-former-ndp-headquarters-redevelopment-project\" style=\"\" rel=\"noopener\">Geneva talks<\/a><\/strong>, which saw \u201csolid results\u201d by its conclusion, according to Ukrainian President Volodymyr Zelenskyy, following preliminary tension about what Ukraine and its EU allies saw as major concessions to Russia. A meeting between Trump and Zelenskyy is also reportedly in the works. (<a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/live\/2025\/nov\/25\/us-russia-ukraine-peace-talks-abu-dhabi-kyiv-strikes-zelenskyy-putin-europe-live-news\" style=\"\" rel=\"noopener\">Guardian<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/55a9f8cb-52fd-40f2-97ff-e0a13a17e5eb\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/us-holds-secret-russia-ukraine-peace-talks-abu-dhabi-ft-reports-2025-11-25\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/cg435ey45qnt\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/world\/live-news\/russia-ukraine-us-peace-plan-trump-11-25-25\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/abcnews.go.com\/Politics\/us-holds-secret-meetings-russians-abu-dhabi-ukraine\/story?id=127840867\" style=\"\" rel=\"noopener\">ABC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.wsj.com\/world\/europe\/top-army-official-meets-russians-in-u-a-e-signaling-new-phase-in-peace-talks-c72f0bf1?mod=hp_lead_pos3\" style=\"\" rel=\"noopener\">Wall Street Journal<\/a> | <a target=\"_blank\" href=\"https:\/\/www.politico.com\/news\/2025\/11\/24\/driscoll-meets-russians-abu-dhabi-ukraine-00667374\" style=\"\" rel=\"noopener\">Politico<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>OVER IN THE BUSINESS PRESS-<\/strong> <strong>Nvidia stocks fell over 3% pre-market earlier today after <\/strong><strong>reports of Meta\u2019s possible pivot to Google\u2019s AI chips. <\/strong>Alphabet stocks were up 4% pre-market at the time of publication. (<a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/11\/25\/nvidia-shares-today-google-meta-ai-chip-report.html\" style=\"\" rel=\"noopener\">CNBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-11-25\/alphabet-gains-on-report-that-meta-will-use-its-ai-chips\" style=\"\" rel=\"noopener\">Bloomberg<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO- Saudi Arabia is set to open new alcohol stores amid easing restrictions<\/strong>, according to sources cited by Reuters. Of the reported outlets, one will be open in a compound owned by oil giant Aramco in Dhahran, serving non-Muslim foreign staff. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/saudi-arabia-open-more-alcohol-stores-curbs-ease-sources-say-2025-11-24\/\" style=\"\" rel=\"noopener\">Reuters<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re in for another cool day in the capital tomorrow, with temperatures reaching a high of 24\u00b0C and a low of 16\u00b0C, according to our favorite weather app. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/real-estate\/\">real estate<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676208 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"676208\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/676208\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-676208\" class=\"content-area-description single-story post-676208 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/415.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676209\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"676209\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/egyptians-embrace-digital-first-health-focused-food-shopping-pwc\/\">\r\n                            Egyptians embrace digital-first, health-focused food shopping -PwC                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/egyptians-embrace-digital-first-health-focused-food-shopping-pwc\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Based on responses from Egyptian consumers, the report reveals a market transformation, where food is no longer merely sustenance, but an expression of personal identity and aspiration.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Digital delivery surges past global norms: <\/strong>Egypt\u2019s embrace of digital shopping platforms has dramatically outpaced international trends. Nearly half of Egyptian consumers now use on-demand delivery platforms, compared to just 28% globally. More striking still, 23% order weekly \u2014 almost double the 12% global average. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Health takes center stage:<\/strong> Over 40% of the survey respondents use health apps or wearables to track their diet and exercise. Perhaps more notably, half of Egyptian consumers now use AI-driven personalized diet and fitness plans. \u201cWhat we\u2019re seeing in Egypt is a digitally empowered consumer base that is increasingly intentional about health and identity,\u201d said Maged Ezzeldeen, country senior partner and deals leader at PwC Egypt. \u201cFor food businesses, the challenge and advantage lies in adapting to this shift by offering products and experiences that align with the evolving needs and values of today\u2019s consumer.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While national pride runs strong \u2014 with 35% regularly buying local products to support <\/strong><strong>domestic producers and the national economy \u2014 price sensitivity remains paramount.<\/strong> Some 53% of consumers choose cheaper imported alternatives when price gaps are significant. The challenge for local producers is clear: concerns about poor quality (31%), limited variety (15%), and inadequate nutritional labeling (13%) are holding back greater market penetration. \u201cEgypt\u2019s food landscape is evolving as consumers prioritize personal health, culture identity, and digital convenience,\u201d noted Maye Ayoub, deals partner at PwC Middle East. \u201cThe industry\u2019s role is no longer to lead, but to listen closely and respond with relevance.\u201d Higher import costs stemming from the devaluation have created an opening for domestic brands, but only if they can address quality and transparency concerns while remaining competitive on price.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Smart shopping in tough times:<\/strong> With 48% of consumers citing cost of living as a top-three threat, Egyptians have increasingly adopted cost-management strategies. More than half shop at different retailers to find the best offers, almost half buy in bulk, and 44% use up ingredients before restocking. But price isn\u2019t everything. Brand loyalty in Egypt is driven more by consistent value than promotions \u2014 only 3% would switch brands for markdowns, compared to 10% globally. Consumers also weigh nutrition, taste, and brand trust alongside affordability.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Environmental consciousness is high<\/strong>, with 74% of those surveyed concerned about climate change. Egyptian consumers already engage in sustainable behaviors at rates exceeding global averages \u2014 48% actively reduce food waste, 50% eat seasonally, and 42% avoid environmentally harmful products. Critically, 52% are willing to pay more for sustainable food \u2014 higher than the 44% global average \u2014 provided sustainability efforts are visible and meaningful. Key purchase drivers include no-pesticide production, local sourcing, and eco-friendly packaging.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For retailers and brands, the message is clear:<\/strong> Success in Egypt\u2019s evolving market requires a multi-dimensional approach that delivers nutritious products at competitive prices, while embracing local cultural values and digital convenience. PwC\u2019s report identifies several white-space openings, including functional health foods with clear labeling, AI-integrated health offerings that connect with wearables and apps, and high-quality local alternatives with transparent nutritional information.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/consumer-finance\/\">consumer finance<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/consumerism\/\">CONSUMERISM<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/health\/\">health<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676211 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"676211\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/676211\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-676211\" class=\"content-area-description single-story post-676211 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676212\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"676212\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">EAT THIS TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/contemporary-mediterranean-perfectly-placed-perfectly-seasoned\/\">\r\n                            Contemporary Mediterranean \u2014 perfectly placed, perfectly seasoned                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/contemporary-mediterranean-perfectly-placed-perfectly-seasoned\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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That\u2019s exactly what you\u2019re in for with Garden City\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/enoci.bistro?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\" rel=\"noopener\">E Noci Bistro<\/a> \u2014 right by the Nile waterfront, the contemporary Mediterranean-Italian fusion place offers a packed <a target=\"_blank\" href=\"https:\/\/ugc.production.linktr.ee\/aaf1c26e-129c-4737-b54f-e073ebaae746_ENOCI-Menu.pdf\" style=\"\" rel=\"noopener\">selection<\/a> of breakfast dishes, lunch\/dinner specials, and a classic dessert menu. With bold and playful branding, E Noci is a fresh switch-up from conventional, classy Nile-side dining.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E Noci\u2019s menu doesn\u2019t shy away from flour-based indulgences<\/strong>. Their kitchen turns out everything from croissants, bagels, even feteer meshaltet, to sandwiches, burgers, pasta, and pizza. They even have the trendy drinks covered, with a full lineup of matcha, coffee, and boba assortments. We went for an early dinner at the Nile view eatery, right before sunset, to maximize on the stunning view and a delightful atmosphere.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To start things off right, we went for a burrata salad<\/strong>, a non-negotiable for any true Mediterranean experience. We chose it over their many fried appetizers for a lighter starter\u2026 but it ended up being a little too light. We can\u2019t say the burrata itself wasn\u2019t perfect \u2014 it was quintessentially creamy and delicious \u2014 but the fresh arugula portion was surprisingly scant, scattered lightly alongside a handful of sliced cherry tomatoes. Our verdict: maybe opt for a different salad unless you\u2019re dying for some good burrata, a craving we fully respect and understand. If you\u2019re looking for a filling, greens-focused dinner, their salads might not hit the mark.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>After plenty of back-and-forth with the extensive menu<\/strong>, we picked out the lasagna and the chicken truffle. Served hot and fresh in a bowl, the lasagna promised rich, juicy layers of cheesy goodness. It definitely delivered on that end, but you might want to keep the salt shaker handy. The chicken truffle felt like home in a dish. The tender, rolled chicken breasts came stuffed with mozzarella and set in thick truffle sauce and fresh mushrooms with a side of rice, making for a deliciously packed bite. The dish wasn\u2019t overdone in flavor or presentation, which made it all the more delightful and tempting.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All-day dining is E Noci\u2019s forte, with their breakfast\/brunch menu seeming to be the most <\/strong><strong>popular. <\/strong>We would certainly go back to try it out for a morning Nile rendezvous, with upcoming cooler weather hopefully on our side. Their pizzas also seem to be a standout, and they\u2019re high on our list for a much-anticipated second visit to the worthy Mediterranean spot.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT-<\/strong> You can find E Noci Bistro at Garden City. You can also order through <a target=\"_blank\" href=\"https:\/\/www.talabat.com\/egypt\/restaurant\/733920\/e-noci-bistro-garden-city?aid=7226\" style=\"\" rel=\"noopener\">Talabat<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eat-this-tonight\/\">Eat This Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/restaurants\/\">restaurants<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676214\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"676214\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/\">\r\n                            The Champions League returns                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The Champions League returns&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/&title=The Champions League returns\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+Champions+League+returns+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F11%2F25%2Fthe-champions-league-returns%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1923.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"676215\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/the-champions-league-returns\/1923-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1923.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1923.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1923.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1923.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-676214\" class=\"content-area-description single-story post-676214 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.b75615bc-c23f-4e2c-9377-2d9e10c1ee24.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>Have<\/strong><strong> you missed the Champions League anthem? <\/strong>Those magical European nights are back on our screens tonight as the fifth round of the league phase kicks off in club football\u2019s ultimate competitions, running through tomorrow with nine matches each day.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On everyone\u2019s watch list is Chelsea and Barcelona\u2019s meeting at Stamford Bridge at <\/strong><strong>10pm. <\/strong>The two giants have identical records in the tournament so far \u2014 two victories, one draw, and one defeat \u2014 and sit in 11th and 12th place respectively with seven points each, with Bar\u00e7a holding the edge on goal difference.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Manchester City will be welcoming Bayer Leverkusen at Etihad Stadium, also at <\/strong><strong>10pm.<\/strong> The Citizens sit fourth behind three teams with perfect records \u2014 Bayern Munich, Arsenal, and Inter Milan \u2014 with 10 points from three victories and a draw. Leverkusen have struggled with inconsistent results, sliding into the bottom half of the table with just five points.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other matches to flip through today:<\/strong><\/p>\n<ul>\n<li>Ajax Amsterdam vs. Benfica (7:45pm);<\/li>\n<li>Galatasaray vs. Union Saint-Gilloise (7:45pm);<\/li>\n<li>Borussia Dortmund vs. Villarreal (10pm);<\/li>\n<li>Napoli vs. Qaraba\u011f (10pm);<\/li>\n<li>Bod\u00f8\/Glimt vs. Juventus (10pm);<\/li>\n<li>Marseille vs. Newcastle (10pm);<\/li>\n<li>Slavia Prague vs. Athletic Bilbao (10pm).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Qualifying matches for the 2025 Arab Cup are kicking off today and will continue into <\/strong><strong>tomorrow with seven matches<\/strong>, each sending one team through to the finals, hosted by Qatar from December 1\u201318.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tournament and qualifying format: <\/strong>The Arab Cup\u2019s first round will feature four groups of four teams \u2014 16 nations in total. The top nine ranked teams \u2014 Morocco, Egypt, Algeria, Tunisia, Iraq, Qatar, Saudi Arabia, Jordan, and the UAE \u2014 qualified automatically. Fourteen additional nations will enter knockout round playoffs to determine the remaining group stage spots.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Today\u2019s matches:<\/strong><\/p>\n<ul>\n<li>Mauritania vs. Kuwait (3pm) \u2014 the victor will join Group C with Egypt, Jordan, and the UAE<\/li>\n<li>Palestine vs. Libya (6pm) \u2014 the victor will join Group A with Qatar and Tunisia<\/li>\n<li>Syria vs. South Sudan (6pm) \u2014 the victor will also join Group A with Qatar and Tunisia<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Today in the Egyptian Premier League:<\/strong> The Air Defense Stadium will be hosting Pyramids and Al Mokawloon Al Arab for the 14th round of the Nile League at 5pm. The Sky Blues currently sit in fourth place on the leaderboard with 20 points, nine behind leaders Ceramica Cleopatra, though the latter has four extra matches under their belt. Meanwhile, Al Mokawloon languish in 18th place, escaping the relegation zone on goal difference.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676216\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n   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      \n<article id=\"post-676217\" class=\"content-area-description single-story post-676217 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.2de79b20-bb93-45fd-a61d-e6d82c60485c.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>American <\/strong><strong>singer Brian McKnight is bringing live R&B to the Grand Egyptian <\/strong><strong>Museum<\/strong> on Friday, 12 December, promising an unforgettable <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DRAkmCkCAan\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">night<\/a> of soulful music against the background of Egypt\u2019s great history \u2014 tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1607\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Comedy hits differently at CJC 610 \u2014 WKND Comedy is back<\/strong> tonight. Opening the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DRNJCK9DcD4\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">night<\/a> is Mahmoud El Najjar followed by a laughing session with Hamza Bahaa, Kamatcho, and Amon Osman. You can grab your tickets through Cairo Jazz Club\u2019s <a target=\"_blank\" href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/buy-step-1.html\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Boom Room is bringing Levantine magic to the stage with singer Tariq Alfaqeh <\/strong>tonight. Don\u2019t miss this <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DRDPdJoCOOy\/\" style=\"\" rel=\"noopener\">night<\/a> of enchanting live music \u2014 tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Tariq-Alfaqeh_7671\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Pyramids Echo Festival is honoring the late Egyptian composer Ammar El <\/strong><strong>Sherei tonight<\/strong>, presented by the Royal Philharmonic Concert Orchestra, featuring the music of composer Hesham Nazih with guests of honor Reham Abdelhakim and Amira Selim. Join for a cinematic <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DRU6BrPjMKM\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">night<\/a> of orchestral music at the Pyramids Panorama Theater and get your tickets on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1582\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Maadi\u2019s Saad Studio is hosting a Posters for Palestine program with visual artist Maram <\/strong><strong>Alrefaei. <\/strong>The design <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPjrJ4qCH3O\/\" style=\"\" rel=\"noopener\">workshop<\/a> \u2019s online round is currently underway on Tuesday, 25 November, and Wednesday, 26 November. This is your chance to show your creativity and your solidarity with the cause. Book your spot through a form posted in their Instagram bio.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Soulful <\/strong><strong>vibes are taking over CJC 610 with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DRKmBy6jcBF\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">live<\/a><\/strong><strong> performances from Massar Egbari and <\/strong><strong>Nouran Abu Taleb <\/strong>this Wednesday, 26 November. Jam out to the band\u2019s iconic hits and Nouran\u2019s amazing voice. Tickets are available on Cairo Jazz Club\u2019s official <a target=\"_blank\" href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/4936\/Wednesday-Night-Live\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In need of some enlightenment? <\/strong>Renowned author and speaker Dr. Khaled Ghattass is setting foot at Theatro Arkan for his talk, Between The Strange and The Prevailing on Friday, 5 December. Don\u2019t miss this chance to delve into the science behind human behavior, society, decision-making, and relationships. Tickets are selling out fast \u2014 you can get yours now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/between-the-strange-and-the-prevailing-by-khaled-ghattas_7586\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Up for some psychological drama?<\/strong> Kenoma Theater is bringing back One Flew Over the Cuckoo\u2019s Nest with an Egyptian adaptation and stage production titled El Moristan. The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DRC-O7CjJwL\/\" style=\"\" rel=\"noopener\">play<\/a> \u2019s main cast \u2014 featuring screen icon Yosra El Lozy \u2014 will be performing six showings between Sunday, 7 December and Monday, 15 December at AUC\u2019s Falaki Mainstage Theater, with the alternate cast taking over twice. The play tackles mature themes including depictions of violence, blood, and suicide, and is recommended for ages 16+. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/El-Moristan_7667\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Attention Cairo runners: Registration is now open for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOWU6LEiHyN\/\" style=\"\" rel=\"noopener\">Cairo Marathon 2026<\/a><\/strong><strong>, <\/strong>happening on 6 February, 2026. Claim your spot through Cairo Runners\u2019 <a target=\"_blank\" href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\" rel=\"noopener\">website<\/a> \u2014 tickets available until 30 January, 2026. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676219\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"676219\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/what-the-markets-are-doing-on-25-november-2025\/\">\r\n                            What the markets are doing on 25 November 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/what-the-markets-are-doing-on-25-november-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Local investors were the sole net buyers. The index is up 34.2% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Qalaa Holdings (+12.8%), Orascom Development (+3.6%), and CIB (+3.2%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Telecom Egypt (-3.5%), Raya Holding (-2.9%), and Juhayna (-2.8%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676220\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"676220\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/\">\r\n                            Meet our founder of the week: Byte+\u2019s Yassin Asfour                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Meet our founder of the week: Byte+\u2019s Yassin Asfour&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/&title=Meet our founder of the week: Byte+\u2019s Yassin Asfour\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Meet+our+founder+of+the+week%3A+Byte%2B%E2%80%99s+Yassin+Asfour+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F11%2F25%2Fmeet-our-founder-of-the-week-bytes-yassin-asfour%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1927.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"676221\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/1927-jpg-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1927.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1927.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1927.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1927.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-676220\" class=\"content-area-description single-story post-676220 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-of-the-week tag-enterprisepm tag-entrepreneurship tag-founder-of-the-week tag-healthcare tag-healthtech tag-startups tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.d867f71f-3a63-4b02-96dc-57dd9c06453d.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>OUR FOUNDER OF THE WEEK-<\/strong> Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s business or startup community got their big break, asks about their experiences running a company, and gets their advice for budding entrepreneurs. Speaking to us this week is Yassin Asfour (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/yassinasfour\/\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), co-founder and CEO of <a target=\"_blank\" href=\"https:\/\/www.bytepluslife.com\/#faq\" style=\"\" rel=\"noopener\">Byte+<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Yassin Asfour, and I\u2019m the co-founder and CEO of Byte+, a healthtech <\/strong><strong>company that aims to democratize preventative healthcare<\/strong> by delivering tailored, data-driven health programs to organizations, empowering their employees to achieve healthier lifestyles through engaging, gamified experiences.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>More than 80% of deaths in Egypt are caused by preventative chronic illnesses <\/strong><strong>\u2014 diabetes<\/strong><strong>, hypertension, heart disease. <\/strong>White-collar workers face a larger risk of death due to a sedentary lifestyle. We provide our services to these employees through companies, detecting important biomarkers, decoding them through a clinical team, and transforming people through highly personalized plans. We bring the lab to their doorstep, running blood tests and body composition scans, integrating wearables to monitor heart rate, sleep, and movement, and give our clinical team \u2014 made up of medical doctors, nutritionists, and physiotherapists \u2014 access to this data to create personalized meal plans, supplement protocols, and exercise routines tailored for each person. Best of all, it\u2019s gamified, so employees get to compete to achieve their goals \u2014 exercise, calories, recovery, and sleep.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Healthcare in general is a reactive practice. What we\u2019re trying to do with Byte+ is turn it <\/strong><strong>into a proactive one \u2014 we shouldn\u2019t be waiting until we get sick to improve our health. <\/strong>Our service does the screenings to catch problems before they arise. We collect several data points through our wearables, like heart rate during the day and heart rate during sleep. With one employee, we realized that his sleep heart rate was unusually high, and referred him to a cardiologist \u2014 turns out he has a heart problem. If the condition had gone undetected for another few years, he could have had a heart attack.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On the contrary, traditional health insurance waits for you to get ill, and then offers <\/strong><strong>treatment. <\/strong>This costs the government a lot. It costs companies who pay for healthcare a lot. And of course, it costs individuals and their families a lot. That\u2019s the case for preventative healthcare \u2014 we start early instead of waiting for the problem to occur. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I didn\u2019t figure out what I needed to do to enter the market \u2014 it was pure coincidence.<\/strong> While working in fashion retail at the family business, we were trying to introduce incentives beyond pay to attract good talent, so we introduced a wellness program to take care of people physically and mentally. We told 30 people to download apps to track their steps, calories, and sleep quality, and they\u2019d report it on a Google Sheet. It was very primitive at first, but the engagement levels were amazing. Within one hour of opening a second cohort, all 30 spaces were filled. People volunteered. 60 became 90, and 90 became 120. When we found that people were happy with it and we saw real improvements, we started thinking about offering it to other companies. The hook was gamification \u2014 have people enjoy the first step, and the science followed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We don\u2019t have traditional competition locally \u2014 but that\u2019s not a good thing.<\/strong> Competition confirms market existence. While we do have regional competition, we\u2019re defining a new category in Egypt based on a firm belief that the future of health is preventative, and that healthcare professionals will need patient data in real-time to proactively assist patients. We\u2019re trying to build a tech stack for patients and a health platform for doctors to manage people\u2019s lives. If we can build something good for these doctors \u2014 which we have \u2014 we believe we can offer it to healthcare professionals in the market.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I knew we were successful when body composition scans came out from the very first <\/strong><strong>batch<\/strong>, and the majority of participants improved muscle mass, lost visceral fat \u2014 which is highly correlated with chronic disease \u2014 or both, as well as showing improvements in sleep scores. People\u2019s step counts improved by more than 50%. When people started accusing each other of cheating \u2014 tying their watches to fans to count steps, or giving their children their wearables to track higher activity \u2014 we knew that engagement was good. But on a personal level, I felt successful when an employee told me they prayed for me because of the impact we had not just on them but on their family. That was deeply touching, and made me feel like we were doing something bigger than we imagined.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In five years, I see us as a primary layer between healthcare and patients.<\/strong> We will become an essential component of data and insight transfer between medical teams and patients. Or individuals in society, not just patients, because the whole point is to optimize people\u2019s health and prevent disease. This will be achieved when we\u2019re able to perfect our ability to provide clear value to end users \u2014 whether patients or athletes \u2014 and to healthcare professionals in managing their clients. We\u2019re using AI to synthesize information into insights so doctors don\u2019t have to spend an enormous amount of time reading thousands of reports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are things I\u2019d be keen to change about the healthcare industry: First, shift the <\/strong><strong>emphasis away from fast profit. <\/strong>The health industry is very profit-driven\u2014hospitals, pharmaceuticals. There has to be incentive alignment between the health sector and individuals, which doesn't exist today. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Second, change the system from reactive to proactive.<\/strong> For example, Egypt has some of the highest diabetes levels in the world, even in young children. If we could find affordable continuous glucose monitors and give them to people with diabetes, prediabetes, or potential risk, doctors could see the spikes and advise on how to eat, sleep, and move before it becomes a real problem. This device might cost a few thousand pounds, but if you're diabetic, imagine what you'll pay to treat complications \u2014 or worse, the impact on your family if you suffer or die.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Third, address the bureaucracy of data flow. <\/strong>We're working with very sensitive data, and privacy and sensitivity protocols are essential, but if regulatory authorities make it too complicated, it becomes difficult for any player in the market to innovate. You have to build infrastructure that protects data while enabling progress.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The technical challenges \u2014 how to collect, structure, simplify, and synthesize data so the <\/strong><strong>end user can understand it \u2014 are all manageable. <\/strong>The hardest part of my job is that I have ADHD. Especially nowadays, managing hyper-distractions is such an immense battle. I try to look with clarity at where I want to be in five years and try to solve problems amid all the distractions. It's a very tough battle to manage. I'm very thankful for my team \u2014 the fact that they're able to manage this madness and redirect me without demoralizing me is wonderful. I'm very grateful to them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I have my wife to thank for helping me balance home and business, because I\u2019m not <\/strong><strong>entirely sure I\u2019m doing it at all.<\/strong> When you\u2019re building a business, you\u2019re constantly compromising bits of every dimension. I do try to dedicate my mornings to spending time with my wife and son, but if I\u2019m successful at that, it\u2019s my wife that\u2019s to thank, not me.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The last book I read was <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/55120630-the-comfort-crisis\" style=\"\" rel=\"noopener\">The Comfort Crisis<\/a><\/strong><strong> by Michael Easter. It argues that modern life <\/strong><strong>has systematically removed all forms of struggle <\/strong>\u2014 physical, mental, and environmental \u2014 leaving us weaker, more stressed, and increasingly prone to lifestyle-related diseases. Problem-solving has been reduced by navigation apps and AI. Our current life is designed to make everything immediately available and accessible at the touch of a button \u2014 no movement required.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our ancestors moved 14 times the amount we move today.<\/strong> You lose your brain\u2019s neuro-plasticity when you\u2019re not exercising mentally and physically. This is very important to me because we're on a mission to reverse these health issues. We're trying to help people and companies move, sleep better, and rewire their brains. The key here is shifting from instant gratification to delayed gratification. This is how our ancestors lived \u2014 they didn't have everything they wanted immediately, they had to wait and work very hard to get it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I weren't the brain behind Byte+, I would definitely be supporting my family <\/strong>\u2014 whether through my mother's or father's side of the business. I've always felt a moral duty toward them. If not that, I'd be on an island, eating farm-to-table food, producing music, and designing furniture \u2014 rising with the sun and resting at sunset. But I'll leave that dream for heaven.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I could tell my younger self one thing when it comes to setting up this business, it <\/strong><strong>would be: Start early. Fail fast. And knock on as many doors as you can<\/strong> \u2014 you'd be surprised by the amount of good behind any of these doors, and it could be one you don\u2019t expect to open. I knocked on a door which I thought was completely locked, and it turned out to be one of the biggest surprises and blessings.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I could give young entrepreneurs a piece of advice, it would be gritty. Be very gritty. <\/strong>Entrepreneurship is one of the toughest mental games you can ever play. It requires resilience and unwavering faith in your cause. Grit is a combination of perseverance and long-term passion \u2014 it has to be something you're very confident in and will work hard to reach. Second, be very, very quick, not because of competition, but so you can learn fast. You can learn something everyday, and most entrepreneurs I've met always say we could have learned faster, we could have taken these steps faster. And third, be super humble, because sometimes you think you've made it, and find out quickly that there's still a lot to learn. But with this humility, don't lose your confidence. I love saying it because I need to hear it more than anyone.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/entrepreneurship\/\">entrepreneurship<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/healthcare\/\">healthcare<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/healthtech\/\">healthtech<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/startups\/\">startups<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"676222\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/676222\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-676222\" class=\"content-area-description single-story post-676222 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">?\ufe0f NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-26 November (Friday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPjrJ4qCH3O\/\" style=\"\">Posters for Palestine<\/a><\/span><span style=\"font-weight:400;\"> at Saad the Studio, Maadi. <\/span><\/p>\n<p style=\"border-right-style:solid;border-top-width:0pt;border-left-style:solid;orphans:2;text-align:left;padding:0;margin:0;border-right-width:0pt;line-height:1.15;border-left-width:0pt;border-top-style:solid;border-bottom-width:0pt;border-bottom-style:solid;widows:2\"><span>6-29 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/comedy-gang-festival_7580\" style=\"\">Comedy Gang Festival<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Gallery.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 6 December (Tuesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-29 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cdw.ticketsmarche.com\/event\/cairodesignweek#ticketsbuy\" style=\"\">Cairo Design Week<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24-30 November (Monday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/76\" style=\"\">Pyramids Echo Festival<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids Panorama Theater. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 November (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Tariq-Alfaqeh_7671\" style=\"\">Tariq Alfaqeh<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 November (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/buy-step-1.html\" style=\"\">WKND Comedy<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 November (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1582\" style=\"\">Ammar El Sherei and Hesham Nazih tribute<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids Panorama Theater.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 November (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/ICSB_7633\" style=\"\">ICSB Global Congress<\/a><\/span><span style=\"font-weight:400;\"> at the American University in Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 November (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/4936\/Wednesday-Night-Live\" style=\"\">Massar Egbari and Nouran Abu Taleb<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1585\" style=\"\">Gala for Egyptian Stars<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids Panorama Theater.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/ILMonteGalalaAdventureFestival\" style=\"\">IL Monte Galala Adventure Festival<\/a><\/span><span style=\"font-weight:400;\"> by the TriFactory. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 December (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1600\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 December (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1606\" style=\"\">Hauser<\/a><\/span><span style=\"font-weight:400;\"> at The Grand Egyptian Museum.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 December (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/between-the-strange-and-the-prevailing-by-khaled-ghattas_7586\" style=\"\">Between the Strange and the Prevailing by Dr. Khaled Ghattass<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 December (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Tul8te_7570\" style=\"\">Tul8te<\/a><\/span><span style=\"font-weight:400;\"> at El Malahy Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-15 December (Sunday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/El-Moristan_7667\" style=\"\">El Moristan<\/a><\/span><span style=\"font-weight:400;\"> at AUC Falaki Mainstage Theater. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 December (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1607\" style=\"\">Brian McKnight<\/a><\/span><span style=\"font-weight:400;\"> at The Grand Egyptian Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-13 December (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/76\" style=\"\">Pyramids Echo Festival encore<\/a><\/span><span style=\"font-weight:400;\"> at New Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2025\" style=\"\">Marakez Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> by The TriFactory.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span style=\"font-weight:400;\"> at the Giza Plateau.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7399\" style=\"\">Ibrahim Maalouf<\/a><\/span><span style=\"font-weight:400;\"> at Concert Hall, New Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>December: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DP4EAtLCMp0\/\" style=\"\">Al Rawi Awards<\/a><\/span><span style=\"font-weight:400;\"> submissions open. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">2026<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 January (Wednesday): Coptic Christmas Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 January (Sunday): January 25th Revolution \/ National Police Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis, Merryland Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 February (Tuesday): First day of Ramadan (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 March (Friday): Eid Al-Fitr (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":676205,"template":"","categories":[],"tags":[],"class_list":["post-676204","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"3657ef70-1ead-4a2e-b310-538312976544","teaser":"","photo_url":"https:\/\/ent.news\/2025\/11\/1946.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grocery gurus - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/grocery-gurus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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