{"id":674591,"date":"2025-10-30T00:00:00","date_gmt":"2025-10-30T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=674591"},"modified":"2025-12-18T09:09:09","modified_gmt":"2025-12-18T09:09:09","slug":"unselling-ai","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/unselling-ai\/","title":{"rendered":"Unselling AI"},"content":{"rendered":"<section id=\"674593\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"674593\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/\">\r\n                            Edge Holding to acquire 30% of Basata Microfinance                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Edge Holding to acquire 30% of Basata Microfinance&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/&title=Edge Holding to acquire 30% of Basata Microfinance\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Edge+Holding+to+acquire+30%25+of+Basata+Microfinance+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F30%2Fedge-holding-to-acquire-30-of-basata-microfinance%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1746.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"674594\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/edge-holding-to-acquire-30-of-basata-microfinance\/1746-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1746.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1746.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1746.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1746.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-674593\" class=\"content-area-description single-story post-674593 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-ma-watch tag-tax tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.9a737400-d48f-4f35-8545-668fe9b2d233.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and congratulations on making it through another busy <\/strong><strong>workweek.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Don\u2019t forget to turn back your clocks an hour before you go to sleep tonight<\/strong>, as daylight saving time comes to an end at midnight tonight. Daylight saving time is a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/bcbd8a55-7835-49b9-98c8-366feb267d84\/should-we-ditch%253cmark%253e-daylight%253c%2Fmark%253e-savings%3F\" style=\"\" rel=\"noopener\">bugbear<\/a> for some, but whatever your opinion, we can all enjoy that one hour of extra sleep tomorrow morning.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO-<\/strong> Egyptian banks will be conducting system updates tonight as we prepare to turn back the clocks. The updates are scheduled for 11pm tonight until the early hours of Friday morning, affecting digital banking and ATM services until 6am on Friday, 31 October. So make sure you take care of any time-sensitive transactions ahead of time, and carry some banknotes just in case.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ?<strong>Edge Holding for Investments signed an agreement to acquire <\/strong><strong>a 30% stake in Basata Microfinance<\/strong>, a subsidiary of Basata Financial Holding (BFH), through a capital increase, according to <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/10\/1743.pdf\" style=\"\" rel=\"noopener\">a joint statement (pdf)<\/a>. Edge will take on management duties to support Basata\u2019s nationwide expansion. There\u2019s no publicly available information about the size of the transaction and the number of new shares that will be issued.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The transaction aims to broaden Basata\u2019s product offerings<\/strong>, integrate digital financial services, and enhance governance and operations as part of efforts to ramp up financial inclusion for SMEs and underserved individuals, the statement reads. Basata also plans to create synergies with sister company Basata Pay to integrate payment solutions and develop cross-platform financial products.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>About the companies: <\/strong>BFH invests in Egypt\u2019s non-banking financial services sector, founded in 2017 as a joint venture between EGX-listed companies B Investments Holding and MM Group. It holds a 70% stake in Basata Microfinance. Edge Holding for Investments raised EGP 235 mn in capital and launched ventures in consumer finance, leasing, and real estate solutions. The firm plans to raise over EGP 300 mn to expand into SME, consumer, and mortgage finance.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tax hike on alcoholic beverages coming soon: <\/strong>The Finance Ministry is preparing to tax alcoholic beverages based on their alcohol by volume percentage (ABV) in accordance with the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8f42067c-d0e3-4c25-8ec8-cd5cd9e0f444\/house-approves-amendments-to-vat-law-on-select-items\" style=\"\" rel=\"noopener\">amended VAT law<\/a> starting 1 January 2026. The tax rate is set to rise by 15% annually for the next three years \u2014 after which the annual increase will be reduced to 12% starting 2029, according to a document seen by EnterpriseAM. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REMEMBER-<\/strong> VAT amendments, which were <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0c0fadab-2999-429d-a8eb-f987728255a5\/el-sisi-ratifies%253cmark%253e-vat%253c%2Fmark%253e-law%253cmark%253e-amendments%253c%2Fmark%253e-%2B-eastern-company-hikes-cigarette-prices\" style=\"\" rel=\"noopener\">ratified<\/a> in July, will also impact cigarettes, construction and contracting services. The amendments will help the government bring in an additional EGP 200 bn in tax revenues.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The amendments are also in line with the World Health Organization\u2019s standards,<\/strong> and come with the aim of protecting public health, our sources said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What does it mean for state coffers: <\/strong>The Finance Ministry hopes the alcoholic beverage tax hikes will generate EGP 4.7 bn from beer and EGP 170 mn from other alcoholic drinks, up from EGP 3.6 bn and EGP 5 mn, respectively, in the previous year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">?<strong>The<\/strong> <strong>long-awaited meeting between US President Donald Trump and Chinese <\/strong><strong>President Xi Jinping in South Korea has turned out \u201camazing,\u201d<\/strong> Trump said, describing the crucial trade talks that had markets swinging and the world holding its breath in fear of a reignited trade war between the two global superpowers. The US president further noted that disputes over the supply of <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a5507546-47e3-4500-83a8-94a79c3ce216\/%253cmark%253echina%253c%2Fmark%253e-tightens-control-on%253cmark%253e-rare%253c%2Fmark%253e-earth-minerals\" style=\"\" rel=\"noopener\">rare-earth materials<\/a> have now been settled.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Trump agreed to reduce fentanyl tariffs on China from 20% to 10% in exchange for <\/strong><strong>Beijing resuming purchases of US soybean and rare-earth materials exports<\/strong>, as well as tightening control over illicit fentanyl trade. China further agreed to halt its export controls on rare-earth materials for one year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite overwhelmingly positive reactions from Trump<\/strong>, Xi\u2019s comments on the meeting were more grounded, simply noting that both countries reached a \u201cbasic consensus.\u201d (<a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/cd7ry3x0nvet\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/china\/looming-trump-xi-meeting-revives-hope-us-china-trade-truce-2025-10-29\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/ceb9d271-09b4-4066-87a7-1e93b6908640\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/us-news\/2025\/oct\/30\/trump-and-xi-meet-in-south-korea-for-crunch-talks-on-trade\" style=\"\" rel=\"noopener\">Guardian<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Minutes before the meeting between both leaders, Trump ordered the Pentagon to <\/strong><strong>resume nuclear testing for the first time in 30 years <\/strong>to \u201ckeep pace\u201d with Russia and China. The US president wrote on <a target=\"_blank\" href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/115460423936412555\" style=\"\" rel=\"noopener\">Truth Social<\/a>, \u201cBecause of other countries' testing programs, I have instructed the Department of War to start testing our Nuclear Weapons on an equal basis. That process will begin immediately.\u201d (<a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/10\/29\/politics\/nuclear-weapons-testing-trump-china-russia-intl-hnk\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/c4gzq2p0yk4o\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/10\/30\/trump-instructs-us-to-resume-nuclear-weapons-testing-citing-rival-nations-programs.html\" style=\"\" rel=\"noopener\">CNBC<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re in for a warm start to the weekend, with temperatures in the capital set to peak at 31\u00b0C before cooling down to 21\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ma-watch\/\">M&amp;A Watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/tax\/\">tax<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674595 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"674595\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/674595\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-674595\" class=\"content-area-description single-story post-674595 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674596\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"674596\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/the-rise-of-anti-ai-marketing\/\">\r\n                            The rise of anti-AI marketing                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/the-rise-of-anti-ai-marketing\/\" target=\"_blank\">\n  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data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/the-rise-of-anti-ai-marketing\/1730-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1730.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1730.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1730.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1730.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-674596\" class=\"content-area-description single-story post-674596 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-business tag-enterprisepm tag-for-your-commute tag-marketing tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.5d82cf53-db2a-4d3b-8568-708a6d535c3b.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>AI<\/strong><strong>-generated advertisements are polluting marketing <\/strong><strong>campaigns, but consumers aren\u2019t buying it \u2014 literally. <\/strong>A survey by <a target=\"_blank\" href=\"https:\/\/www.iab.com\/insights\/why-young-consumers-avoid-gen-ai-ads\" style=\"\" rel=\"noopener\">IAB<\/a> found that 52% of consumers feel uncomfortable with AI-generated ads. Now, US marketing companies are turning that negative sentiment into a competitive advantage, using AI skepticism as a hook to attract customers and boost revenue, <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/brands-reject-ai-aerie-heineken-polaroid-marketing-2025-10\" style=\"\" rel=\"noopener\">Business Insider<\/a> reports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Did AI companies jump the shark?<\/strong> Friend.ai launched a <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=O_Q1hoEhfk4\" style=\"\" rel=\"noopener\">smart necklace<\/a> that acts as an AI companion \u2014 you wear it, talk to it like a close friend, and it answers using Gemini-generated responses sent to your phone. The company\u2019s USD 1 mn ad campaign \u2014 which plastered over <a target=\"_blank\" href=\"https:\/\/fortune.com\/2025\/10\/01\/who-is-avi-schiffmann-friend-ai-pendant-necklace\/\" style=\"\" rel=\"noopener\">11k posters<\/a> across New York City\u2019s subway system and ate a chunk of the startup\u2019s USD 7 mn in venture capital \u2014 backfired spectacularly, with posters in the US defaced with graffiti.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Consumers<\/strong><strong> fight back: <\/strong>The minimalist black and white ads featured slogans like \u201cI\u2019ll never bail on dinner plans\u201d and \u201cI\u2019ll never leave dirty dishes in the sink,\u201d framing human friendship\u2019s flaws as reasons to choose AI instead. Within days, the posters were vandalized with messages like \u201cAI doesn\u2019t care whether you live or die,\u201d \"Surveillance capitalism,\u201d and \u201cMake real friends.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The backlash extended beyond individual consumers.<\/strong> <a target=\"_blank\" href=\"https:\/\/marketingreport.one\/creation\/heineken-pokes-fun-at-ai-friendship-in-new-lepub-campaign.html\" style=\"\" rel=\"noopener\">Heineken<\/a> joined the criticism with a billboard campaign declaring that \u201cThe best way to make a friend is over a beer,\u201d American Eagle\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPluyO-EdaY\/?img_index=1\" style=\"\" rel=\"noopener\">Aerie<\/a> brand posted on their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPluyO-EdaY\/?img_index=1\" style=\"\" rel=\"noopener\">Instagram<\/a> promising never to use AI in their ads, committing instead to \u201creal people only\u201d \u2014 becoming its most-liked post ever. Polaroid put up billboards across New York with messages like \u201cAI won\u2019t replace the feeling of sand beneath your feet\u201d \u2014 possibly to denounce AI <a target=\"_blank\" href=\"https:\/\/image.galaxy.ai\/ai-travel-photo-generator\" style=\"\" rel=\"noopener\">services<\/a> that encourage consumers to \u201ccreate stunning travel photos of yourself at famous locations worldwide\u201d to \u201c <a target=\"_blank\" href=\"https:\/\/aiheroes.io\/fake-your-dream-vacation-with-ai\/\" style=\"\" rel=\"noopener\">fake their dream vacation<\/a> \u201d with AI-generated images \u2014 and \u201cNo one on their deathbed ever said I wish I\u2019d spent more time on my phone.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The real issue<\/strong>, according to Ian Forrester, CEO of ad content testing firm Daivid, is that AI-generated ads don\u2019t resonate with consumers or trigger the emotional connection integral for successful branding. He told Business Insider that campaigns from companies like Microsoft, Volvo, and Puma performed worse than average, and that their use of AI drove up consumer distrust by 12% compared to the baseline. Even the best AI-generated ads fail to create memorable, lasting impressions, according to a <a target=\"_blank\" href=\"https:\/\/nielseniq.com\/global\/en\/news-center\/2024\/niq-research-uncovers-hidden-consumer-attitudes-toward-ai-generated-ads\/#:~:text=AI%2Dgenerated%20ads%E2%80%94even%20those%20perceived%20as%20%E2%80%9Chigh%20quality%E2%80%9D%E2%80%94elicited%20weaker%20memory%20activation%20in%20the%20brain%2C%20compared%20to%20traditional%20ads.%20This%20reaction%20suggests%20a%20misalignment%20between%20the%20content%20and%20existing%20memory%20structures%E2%80%94a%20gap%20that%20could%20impede%20consumers%E2%80%99%20motivation%20to%20act.\" style=\"\" rel=\"noopener\">Nielsen IQ<\/a> study from December 2024.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tech rebellion:<\/strong> Last November, Cadbury ran an <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=73rkqkTY6dA\" style=\"\" rel=\"noopener\">ad<\/a> for its Five Star chocolate bar built entirely around rejecting AI. The narrative painted modern life as an endless string of tasks that employees must rush through using smart tools, never getting a moment to themselves. The chocolatier even encouraged people to flood the internet with nonsense and misinformation to break AI systems, whose \u201cintelligence\u201d relies entirely on parroting existing data.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marketing gimmick or smart business?<\/strong> The anti-AI movement in marketing stems from widespread fatigue with AI-generated content. Major companies recognize this fatigue as a genuine threat to their business. Consumers <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a9d98bdf-5e50-488b-afb0-d02f6f4a1318\/ai-marketing-is-hurting-your-sales\" style=\"\" rel=\"noopener\">actively avoid<\/a> products advertising AI integration, especially for expensive or risky purchases like electronics, medical devices, and financial services, according to research from the <a target=\"_blank\" href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/19368623.2024.2368040\" style=\"\" rel=\"noopener\">Journal of Hospitality Marketing and Management<\/a>. These companies understand that criticizing AI builds trust with an audience looking for authenticity and accountability. Whether they genuinely believe AI has no place in marketing or are simply chasing dinero is a moot point \u2014 either way, banking on the human touch has proven the most effective strategy in today\u2019s market.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/business\/\">business<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marketing\/\">MARKETING<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674598 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"674598\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/674598\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-674598\" class=\"content-area-description single-story post-674598 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674599\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"674599\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/gaslight-gatekeep-girlboss\/\">\r\n                            Gaslight, gatekeep, girlboss                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/gaslight-gatekeep-girlboss\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Anne is terminally ill, and is set to donate her wealth in a fundraising event in Norway, where the yacht is headed. Laura\u2019s assignment is simple: Write about the couple\u2019s new charity foundation. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All seems easy peasy, until Laura accidentally walks in on a mysterious woman in <\/strong><strong>Cabin 10.<\/strong> Initially, she profusely apologizes and doesn\u2019t think much of it. It\u2019s only when she witnesses her murder that she frantically alerts the yacht\u2019s guests and crew, only to be told there has never been an occupant in cabin 10.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Journalists have it hard, folks.<\/strong> Laura, already suffering from PTSD after a source is murdered before her very eyes, is gaslit into thinking what she witnessed was simply a trick of the mind. But when she begins to investigate the incident, all the evidence she accrues begins to disappear. Did it even exist in the first place? Do her fellow yacht-mates begin acting suspiciously upon questioning, or is she becoming increasingly paranoid?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Woman in Cabin 10 isn\u2019t a film that will tease you until the final act.<\/strong> Less than halfway through the film, viewers begin getting answers, yet it becomes a matter of whether or not these answers will see the light of day. It\u2019s a thriller, an action movie, and a slasher all wrapped in one. The film features great performances all around, and the pace is neither too fast nor too slow. The movie is very similar to Jodie Foster\u2019s 2005 classic <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt0408790\/\" style=\"\" rel=\"noopener\">Flightplan<\/a>, and we\u2019d argue is a worthy contender in the genre, despite what IMDb ratings say. If you\u2019re a thriller junkie, you won\u2019t want to sit this one out.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> You can stream <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/eg-en\/title\/81222804\" style=\"\" rel=\"noopener\">The Woman in Cabin 10<\/a> on Netflix. Catch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=1QbfJzTPY4w\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:18).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674601\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"674601\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/premier-league-clashes-on-our-radar-this-weekend\/\">\r\n                            Premier League clashes on our radar this weekend                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/premier-league-clashes-on-our-radar-this-weekend\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The White Knights have slipped to fifth place, and have their sights set on three points to climb up two ranks and close in on Al Ahly, who are currently in second place after their match with Petrojet yesterday ended in a draw.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Pyramids will be playing the second leg of the CAF Champions League Round of 32 at <\/strong><strong>the Air Defense Stadium against <\/strong><strong>Ethiopian Medhin <\/strong><strong>tonight at 6pm.<\/strong> Our homegrown team is in dire need of a victory or a goalless draw to qualify for the group stage after the first leg ended in a one-all stalemate.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Matchday 10 of the English Premier League kicks off on Saturday with <\/strong><strong>seven <\/strong><strong>matches<\/strong>, continuing through Sunday and Monday. Starting whistles will blow at 5pm for five concurrent matches, headlined by Arsenal vs. Burnley. The Gunners plan on continuing their four-match victory streak and staying comfortably ahead of the competition.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The o<\/strong><strong>ther<\/strong><strong> matches kicking off at 5pm on Satur<\/strong><strong>day<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Nottingham Forest vs. Manchester United;<\/li>\n<li>Fulham vs. Wolverhampton;<\/li>\n<li>Crystal Palace vs. Brentford;<\/li>\n<li>Brighton vs. Leeds United.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Northwest London Derby kicks off at 7:30pm on Saturday with Tottenham Hotspur <\/strong><strong>and Chelsea. <\/strong>The Spurs are currently in third place with 17 points under their belt, with the Blues not too far behind with 14 points, but sitting in ninth place. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At 10pm, a desperate Liverpool will be facing off against Aston Villa. <\/strong>Liverpool will be clamoring to avoid a fifth consecutive league loss \u2014 and seventh across all competitions this season \u2014 following their defeat to Crystal Palace in the Carabao Cup yesterday. The Villans are level with Liverpool \u2014 both with 15 points \u2014 but goal difference puts them behind the Reds.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">**<strong>Don\u2019t miss out on the fierce competition in the Enterprise Fantasy Premier League<\/strong> \u2014 click on this <a target=\"_blank\" href=\"https:\/\/fantasy.premierleague.com\/leagues\/auto-join\/2ez9kt\" style=\"\" rel=\"noopener\">link<\/a> or use the code <strong>2ez9kt<\/strong> to join.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Real Madrid will be playing host to Valencia on Matchday 11 of La Liga<\/strong>, kicking off next Saturday at 10pm. The Merengues sit comfortably atop the scoreboard with 27 points, still high on their victory over Barcelona in El Cl\u00e1sico, whom they\u2019re now five points ahead of. The Bats are currently down in 18th place, just two points ahead of bottom-ranked Girona in 20th.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Top European matches on our radar this weekend:<\/strong><\/p>\n<ul>\n<li>Pisa vs. Lazio \u2014 Serie A (Thursday, 10:45pm);<\/li>\n<li>Augsburg vs. Dortmund \u2014 Bundesliga (Friday, 9:30pm);<\/li>\n<li>Udinese vs. Atalanta \u2014 Serie A (Saturday, 4pm);<\/li>\n<li>Leipzig vs. Stuttgart \u2014 Bundesliga (Saturday, 4:30pm);<\/li>\n<li>Atl\u00e9tico Madrid vs. Sevilla \u2014 La Liga (Saturday, 5:15pm);<\/li>\n<li>PSG vs. Nice \u2014 Ligue 1 (Saturday, 6pm);<\/li>\n<li>Napoli vs. Como \u2014 Serie A (Saturday, 7pm);<\/li>\n<li>Bayern Munich vs. Leverkusen \u2014 Bundesliga (Saturday, 7:30pm);<\/li>\n<li>Cremonese vs. Juventus \u2014 Serie A (Saturday, 9:45pm).<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674603\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" 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class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ee2ogb7\" data-v=\"4\" data-block-id=\"ee2ogb7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ee2ogb7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ee2ogb7-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    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class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/egypts-annual-cheese-festival-returns\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1673.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"674605\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/egypts-annual-cheese-festival-returns\/1673-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1673.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1673.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1673.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/1673.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-674604\" class=\"content-area-description single-story post-674604 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.dafe3ee6-c7c3-432b-8a89-22b76a8c0914.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Attention, c<\/strong><strong>heese<\/strong><strong> lovers and aficionados: the Egypt Cheese Festival is back. <\/strong>The event, promoting Egypt\u2019s growing artisanal cheese industry, is kicking off tonight and will run until Sunday, 2 November at Zamalek\u2019s Al Horreya Garden. Featuring only organic dairy, expect a market full of local and international varieties with food stalls offering fresh dairy-based dishes and baked goods. The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOWmFgmDQs-\/\" style=\"\" rel=\"noopener\">festival<\/a> also offers workshops, guided tastings, and friendly competitions that you can be a part of by filling out a <a target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfONnT2Uy_ZBGvds1Pmk2xiZ0oNCBf5D871yb4EEfrACUJs3Q\/viewform\" style=\"\" rel=\"noopener\">form<\/a> linked in their Instagram bio. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEKEND-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Honor the 50th anniversary of Umm Kulthum\u2019s passing with a musical<\/strong> produced by El Adl Group Studios at The Theater. Experience the legend\u2019s life story through this special musical showing tonight and tomorrow on Friday, 31 October. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/umkulthummusical\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get ready for your favorite summit:<\/strong> Sync Summit is back for its fourth year, taking place at O West for three consecutive days starting tonight and running until Saturday, 1 November. This year\u2019s theme <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DN55XQKCEtC\/?img_index=1\" style=\"\" rel=\"noopener\">Creative Range<\/a> brings impactful talks, workshops, curated portfolio reviews, and hands-on labs, with leading voices from all creative industries. Don\u2019t miss out on the chance to learn and grow as a creative \u2014 get your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7235\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Jazz <\/strong><strong>enthusiasts, gather<\/strong><strong> \u2018round. <\/strong>This year\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOlm4xMjdOH\/?img_index=1\" style=\"\" rel=\"noopener\">Cairo International Jazz Festival<\/a> kicks off tonight and runs until Friday, 7 November. Don\u2019t miss out on live concerts, masterclasses, and film screenings across venues in Cairo and Alexandria. You can purchase tickets from the Cairo Jazz Festival <a target=\"_blank\" href=\"https:\/\/cairojazzfestival.com\/tickets\/\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Alt-scene pioneers Wust El Balad are headlining this year\u2019s Cairo Jazz Festival.<\/strong> Catch them <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPlir4BChJQ\/\" style=\"\" rel=\"noopener\">live<\/a> at AUC Tahrir Square tomorrow night and jam out to their most nostalgic hits. You can get your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7482\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get funky for spooky season: <\/strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DQMFlpwje0b\/\" style=\"\" rel=\"noopener\">Disco Misr<\/a> is bringing their signature disco-funk energy for Halloween tomorrow night at CJC 610. Put on your funkiest costume and join in on the fun. You can grab your tickets on CJC\u2019s <a target=\"_blank\" href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/halloween-ash-disco-misr-nedz\/tickets-918.html?s=w\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cairokee live? Unmissable.<\/strong> The superband is back for another unforgettable <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DO9EpIbDbgc\/\" style=\"\" rel=\"noopener\">night<\/a> at El Malahy Arena tomorrow night. Sing your heart out to their culture-defining anthems and grab your tickets now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Cairokee_7439\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> before they sell out. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Vegan friends, celebrate your day with Osana\u2019s <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DQMQew8iI6t\/?img_index=1\" style=\"\" rel=\"noopener\">Plantopia<\/a><\/strong><strong> Vegan Market <\/strong>in Maadi on Saturday, 1 November from 11am to 5pm. Explore new plant-based bites, sustainable goods, and no-cruelty products. You can recharge with a conscious living meditation session, and even bring your kids along for a fun mindful eating activity by securing a spot for them <a target=\"_blank\" href=\"https:\/\/checkouts.kashier.io\/en\/prepaymenpages?ppLink=PP-3301836942,live\" style=\"\" rel=\"noopener\">here<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Paying homage to the legendary Lebanese composer Ziad Rahbani, the Cairo Jazz <\/strong><strong>Festival <\/strong>is wrapping up with a tribute <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DP88bo-iE0x\/?img_index=1\" style=\"\" rel=\"noopener\">concert<\/a> at AUC Tahrir on Friday, 7 November. In an orchestra led by Wagdy El Fiwy, artists Hazem Shaheen, Hany Adel, Rana Haggag, Nouran Abutaleb, and Alya Nada will be performing a powerful blend of symphonic arrangements with Rahbani\u2019s timeless music. You can secure your spot on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7545\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Calling all art enthusiasts: Cairo International Art District (CIAD) is back.<\/strong> Art D\u2019\u00c9gypte\u2019s special <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPi5kv1CtbT\/?hl=en&img_index=1\" style=\"\" rel=\"noopener\">production<\/a> brings a diverse lineup of artists across restored heritage venues in Downtown Cairo. CIAD is open access to the public at Kodak Passageway until Sunday, 2 November and at the Shourbagy Building until Sunday, 16 November, with only Mondays off. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Grammy-nominee Ibrahim Maalouf is coming to Egypt as part of his tribute tour<\/strong>, marking the 10th anniversary of his acclaimed album Kalthoum. Catch the Lebanese producer and trumpeter this winter at New Capital\u2019s Concert Hall as he honors the late legend Umm Kulthum on Saturday, 20 December. You can get your tickets now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7399\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674606\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"674606\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/what-the-markets-are-doing-on-30-october-2025\/\">\r\n                            What the markets are doing on 30 October 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/what-the-markets-are-doing-on-30-october-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/what-the-markets-are-doing-on-30-october-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/what-the-markets-are-doing-on-30-october-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 30 October 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/what-the-markets-are-doing-on-30-october-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/what-the-markets-are-doing-on-30-october-2025\/&title=What the markets are doing on 30 October 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+30+October+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F30%2Fwhat-the-markets-are-doing-on-30-october-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/what-the-markets-are-doing-on-30-october-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-674606\" class=\"content-area-description single-story post-674606 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.dd2eacae-5f45-4d11-830c-22f8fa983239.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The<\/strong><strong> EGX30 rose 0.1% at today\u2019s close<\/strong> on turnover of EGP 6.1 bn (29.6% above the 90-day average). Regional investors were the sole net buyers. The index is up 28.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>E-finance (+3.2%), Credit Agricole (+2.0%), and ADIB (+1.3%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Beltone Holding (-3.6%), Qalaa Holdings (-2.7%), and EFG Holding (-2.3%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"674607\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/30\/674607\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-674607\" class=\"content-area-description single-story post-674607 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">?\ufe0f OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 October - 16 November (Sunday- Sunday): Cairo International Art District (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPbT94NCnyw\/?hl=en&img_index=1\" style=\"\">CIAD<\/a><\/span><span style=\"font-weight:400;\">) in Downtown Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30-31 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7235\" style=\"\">Sync Summit<\/a><\/span><span style=\"font-weight:400;\"> at O West. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30-31 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/umkulthummusical\" style=\"\">Umm Kulthum Musical<\/a><\/span><span style=\"font-weight:400;\"> at The Theater. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 2 November (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DOWmFgmDQs-\/\" style=\"\">Egypt Cheese Festival<\/a><\/span><span style=\"font-weight:400;\"> at Al Horreya Garden, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 7 November (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzfestival.com\/tickets\/\" style=\"\">Cairo International Jazz Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">31 October (Friday): Daylight saving time ends.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7482\" style=\"\">Wust El Balad<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir Square. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Cairokee_7439\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at El Malahy Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/halloween-ash-disco-misr-nedz\/tickets-918.html?s=w\" style=\"\">Disco Misr X Halloween<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 October - 1 November (Friday): Darb 15\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPzJNw-jQ_C\/?img_index=1\" style=\"\">Huge Garage Sale<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7235\" style=\"\">Sync Summit<\/a><\/span><span style=\"font-weight:400;\"> at O West. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 November (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DQCXLtmCNhm\/?img_index=1\" style=\"\">Leffi Beena Ya Dunya<\/a><\/span><span style=\"font-weight:400;\"> stand-up show at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7545\" style=\"\">Homage to Ziad Rahbani<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir Square. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-9 November (Friday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DOdW4HnAdIJ\/\" style=\"\">Cairo Comix Festival<\/a><\/span><span style=\"font-weight:400;\"> at Mahmoud Mokhtar Cultural Center. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 6 December (Tuesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14-24 November (Friday-Monday): Art Decoratifs Exhibition by <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/artdegypte\/?hl=en\" style=\"\">Art D\u2019Egypt\u00e9<\/a><\/span><span style=\"font-weight:400;\"> at the Egyptian Museum in Tahrir. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/amr-selim-x-theatro-arkan_7550\" style=\"\">Amr Selim<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 November (Saturday): The TriFactory\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/ElGounaHalfMarathon2025\" style=\"\">El Gouna Half Marathon<\/a><\/span><span style=\"font-weight:400;\">, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/carerha.ticketsmarche.com\/event\/7440#ticketsbuy\" style=\"\">Carerha Summit<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah, Sheikh Zayed.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-22 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/traversesummit.ticketsmarche.com\/event\/Traverse_4761#ticketsbuy%5C\" style=\"\">Traverse<\/a><\/span><span style=\"font-weight:400;\"> Summit at Hydeout, Hyde Park. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-29 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cdw.ticketsmarche.com\/event\/cairodesignweek#ticketsbuy\" style=\"\">Cairo Design Week<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2025\" style=\"\">Marakez Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> by The TriFactory.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span style=\"font-weight:400;\"> at the Giza Plateau.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7399\" style=\"\">Ibrahim Maalouf<\/a><\/span><span style=\"font-weight:400;\"> at Concert Hall, New Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>December: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DP4EAtLCMp0\/\" style=\"\">Al Rawi Awards<\/a><\/span><span style=\"font-weight:400;\"> submissions open. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span> at Heliopolis, Merryland Park.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":674592,"template":"","categories":[],"tags":[],"class_list":["post-674591","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"aa28ff90-4730-4ed4-8865-5cc27d0f7e27","teaser":"","photo_url":"https:\/\/ent.news\/2025\/9\/143.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unselling AI - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/unselling-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unselling AI\" 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