{"id":673831,"date":"2025-10-19T00:00:00","date_gmt":"2025-10-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=673831"},"modified":"2025-12-18T08:50:20","modified_gmt":"2025-12-18T08:50:20","slug":"the-great-dumbing-down","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-great-dumbing-down\/","title":{"rendered":"The great dumbing down"},"content":{"rendered":"<section id=\"673833\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673833\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/\">\r\n                            Gabal El Zeit wind farm to hit the EGX before end of year                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Gabal El Zeit wind farm to hit the EGX before end of year&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/&title=Gabal El Zeit wind farm to hit the EGX before end of year\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Gabal+El+Zeit+wind+farm+to+hit+the+EGX+before+end+of+year+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F19%2Fgabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/137.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673834\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/gabal-el-zeit-wind-farm-to-hit-the-egx-before-end-of-year\/137-jpg-30\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/137.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"137.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/137.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/137.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673833\" class=\"content-area-description single-story post-673833 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-privatization-watch tag-state-privatization-program tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.101c41a3-7e32-4d05-9fc8-66447b6bb440.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends. <\/strong>Welcome to the start of a fresh new workweek. We\u2019re in for warmer days, but here\u2019s hoping for a cool news cycle.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>The government is moving ahead with plans to list the Gabal El Zeit <\/strong><strong>wind farm on the EGX before year-end<\/strong>, likely by November or December, two government sources told EnterpriseAM. Procedures are already in motion to float 30-40% of the company in a sale that could raise between USD 300-400 mn, we were told.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But the government is still open to offers from a strategic investor \u2014 assuming they <\/strong><strong>can meet the new valuation. <\/strong>A <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4c85167d-b810-4227-af8a-6b615716e368\/actis-favorite-to-acquire-580-mw-egyptian-red-sea-wind-farm\" style=\"\" rel=\"noopener\">previous acquisition bid<\/a> for the station by UK-based private equity giant Actis fell apart last year after the government pushed to increase the value of the sale from USD 300 mn to USD 350-400 mn. The government is now looking to raise roughly USD 600-800 mn from a majority stake to a strategic investor.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>GCC and British investors are said to be circling the Red Sea wind farm<\/strong>, which would mark one of the few major listings under the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/838724d2-2e26-44ab-a419-08235289fc62\/gov%25e2%2580%2599t-looks-to-accelerate-privatization-push-in-run-up-to-imf-review\" style=\"\" rel=\"noopener\">government\u2019s revived privatization drive<\/a> as it seeks to draw foreign capital, the sources said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">? <strong>All<\/strong><strong> eyes are back on Gaza following reports that the Israeli military has <\/strong><strong>launched a new attack on the enclave.<\/strong> The aerial attack in Rafah comes as Israel accuses Hamas of violating the ceasefire agreement, allegedly carrying out multiple attacks against the occupying force beyond the yellow line. Israel has violated the terms of the ceasefire <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/2025\/oct\/18\/israel-has-violated-ceasefire-47-times-and-killed-38-palestinians-says-gaza-media-office\" style=\"\" rel=\"noopener\">47 times<\/a> since it came into effect, killing 38 Palestinians, including 11 members of a single family, according to Gaza\u2019s media office. These figures were last updated on Friday.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Attacks are also being reported throughout the strip<\/strong>, including the northern city of Jabalia. \u201cHamas movement reaffirms its commitment to the ceasefire agreement and emphasises that the Zionist occupation is the party continuing to violate the agreement and fabricate baseless pretexts to justify its crimes,\u201d senior Hamas official Izzat Al Risheq said. Neither Israel nor Hamas have made any direct mention of today's reported attacks in their statements. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/israeli-media-reports-military-attack-gaza-2025-10-19\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/live\/2025\/oct\/19\/gaza-ceasefire-israel-hamas-rafah-hostages-middle-east-crisis-live-news-updates\" style=\"\" rel=\"noopener\">Guardian<\/a> | <a target=\"_blank\" href=\"https:\/\/news.sky.com\/story\/gaza-latest-israeli-troops-open-fire-on-suspects-in-gaza-after-violation-of-ceasefire-agreement-idf-says-13443931\" style=\"\" rel=\"noopener\">Sky News<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/740c7d42-fa8f-4bec-908c-3fefb959def8\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.france24.com\/en\/video\/20251019-israeli-military-launches-attack-on-gaza-despite-ceasefire-agreement-israeli-media-reports\" style=\"\" rel=\"noopener\">France 24<\/a> | <a target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/news\/world\/middle-east\/israel-gaza-attack-ceasefire-b2848013.html\" style=\"\" rel=\"noopener\">Independent<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI-<\/strong> The US claimed earlier that it possesses \u201ccredible reports\u201d that indicate an alleged plan by Hamas to carry out attacks against civilians in Gaza. \u201cThis planned attack against Palestinian civilians would constitute a direct and grave violation of the ceasefire agreement and undermine the significant progress achieved through mediation efforts,\u201d a US Department of State <a target=\"_blank\" href=\"https:\/\/www.state.gov\/releases\/office-of-the-spokesperson\/2025\/10\/planned-attack-by-hamas\/\" style=\"\" rel=\"noopener\">statement<\/a> published on Saturday reads. Hamas has since rejected the allegations, and accused Israel of funding and empowering gangs inside Gaza to cause disruption. (<a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cm2elr16jjqo\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/abcnews.go.com\/International\/live-updates\/israel-gaza-live-updates?id=126446763&entryId=126657103&userab=news_search_page_design_unification-429*variant_a_control_search-1786\" style=\"\" rel=\"noopener\">ABC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/hamas-denies-us-statement-groups-ceasefire-violation-2025-10-19\/\" style=\"\" rel=\"noopener\">Reuters<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>OVER IN THE US-<\/strong> All major media outlets are still covering the nation-wide No Kings protests against US President Donald Trump\u2019s policies. Nearly 7 mn protestors took part in protests across major US cities coast to coast, including New York, Washington DC, Miami, and Los Angeles. (<a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/politics\/2025\/10\/18\/no-kings-protests-trump\/\" style=\"\" rel=\"noopener\">Washington Post<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/c93xgyp1zv4o\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/politics\/live-news\/no-kings-protests-trump-news-10-18-25\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/us-news\/2025\/oct\/18\/no-kings-protest-rally-republicans\" style=\"\" rel=\"noopener\">Guardian<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO- <\/strong>The Louvre museum in Paris has been closed for the day after a robbery took place earlier this morning at the world\u2019s most-visited museum. While details are scarce as investigation is still underway, French media reports that nine items of jewelry from the Apollo Gallery \u2014 where France\u2019s crown jewels are kept \u2014 were stolen. (<a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/c62lnennzgdt\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/10\/19\/world\/europe\/louvre-paris-robbery.html\" style=\"\" rel=\"noopener\">New York Times<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/10\/19\/travel\/robbery-louvre-paris-france-museum-closure-intl\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.france24.com\/en\/france\/20251019-louvre-robbery-shuts-down-world-renowned-museum-for-a-day-french-culture-minister-says\" style=\"\" rel=\"noopener\">France 24<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly Sunday briefing of all things industrial in <\/strong><strong>Egypt.<\/strong> Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue: <\/strong>We\u2019re taking a look at Egypt\u2019s rapidly growing cement industry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> Temperatures in the capital are on the rise once more, with the mercury set to peak at 32\u00b0C before cooling down to 17\u00b0C, according to our favorite weather app.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/privatization-watch\/\">privatization watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/state-privatization-program\/\">state privatization program<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673835 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"673835\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/673835\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673835\" class=\"content-area-description single-story post-673835 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673836\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673836\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/what-we-lose-when-technology-does-the-thinking\/\">\r\n                            What we lose when technology does the thinking                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share 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href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/what-we-lose-when-technology-does-the-thinking\/&title=What we lose when technology does the thinking\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+we+lose+when+technology+does+the+thinking+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F19%2Fwhat-we-lose-when-technology-does-the-thinking%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/what-we-lose-when-technology-does-the-thinking\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/870.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673837\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/what-we-lose-when-technology-does-the-thinking\/870-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/870.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"870.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/870.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/870.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673836\" class=\"content-area-description single-story post-673836 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute tag-psychology tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.3ec1384f-b0ab-4d1f-8693-2d3b53739a7c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>As<\/strong><strong> technology races forward, our brains appear to be moving in the <\/strong><strong>opposite direction.<\/strong> According to the <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/oct\/18\/are-we-living-in-a-golden-age-of-stupidity-technology\" style=\"\" rel=\"noopener\">Guardian<\/a>, Nataliya Kosmyna, an MIT research scientist who studies brain states, has observed that generative AI and LLMs like ChatGPT are affecting people\u2019s memories. She began investigating this phenomenon after receiving emails from strangers who reported worsening memories after continuous use of the AI tool \u2014 they wanted to know if there was a connection. And there is. Our growing reliance on AI may be costing us our intelligence, reducing our capacity for cognitive processing, attention, and creativity.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In a preliminary experiment with fellow MIT researchers<\/strong>, Kosmyna monitored participants\u2019 brain activity while they wrote essays using an electroencephalogram (EEG), which monitors the brain\u2019s electrical activity. Of the 54 participants, those who relied on digital assistance \u2014 such as search engines or ChatGPT \u2014 showed lower brain connectivity levels. More strikingly, when asked immediately after submitting their work what they had written, barely anyone in the ChatGPT group could recall a single quote from the essay they had just written.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The takeaway?<\/strong> Our brains atrophy when they depend too heavily on external help. We\u2019re evolutionarily primed to use shortcuts, which is why we immediately adopt technologies that make our lives easier. The irony is that while our brains instinctively prefer shortcuts, they need to be challenged to develop \u2014 and even just to be kept in good condition. Friction is critical to thinking, yet it\u2019s becoming systemically undermined in our world of digital convenience. Writing an essay, for instance, requires synthesizing information, considering competing perspectives, and constructing arguments \u2014 skills we use in everyday conversations.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fears that AI and Silicon Valley are working against us no longer sound paranoid.<\/strong> Technology increasingly runs counter to our natural learning processes, which rely on friction. Instead, it banks on our attention with relentless informational overload. Its premise centers on providing frictionless user experiences that ironically make it harder for us to function in the friction-filled real world. In pursuit of hyperefficiency, we risk losing much of our intellectual independence, perpetually outsourcing work and memory to our devices.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The widespread impact of this shift is becoming increasingly visible.<\/strong> After Kosmyna posted her study online in June, she received more than 4k emails from around the world, many from stressed-out teachers who feel their students aren\u2019t learning properly because they\u2019re using ChatGPT to do their homework. These educators worry AI is creating a generation who can produce technically passable work, but don\u2019t have any usable knowledge or understanding of the material. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Digital multitasking has become standard<\/strong>, forcing us into a constant state of \u201ccontinuous partial attention.\u201d With our focus divided across so many cognitively demanding activities, our brains never fully process anything. The result is a false sense of productivity \u2014 being \u201con top of things without ever getting to the bottom of anything\u201d \u2014 and stress-induced \u201cscreen apnea,\u201d an inability to breathe properly while engrossed in digital tasks, experienced by 80% of participants in a study conducted by Linda Stone in the 90s.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At the height of AI and an information-saturated internet<\/strong>, Oxford University Press named \u201cbrain rot\u201d its 2024 word of the year. Popularized online, brain rot describes the \u201cspecific feeling of mindlessness\u201d that sets in after endless scrolling through aggressively dumb, humor-laced content. The cognitive cost of a media landscape constantly competing for our attention is already evident in our weakened memory, diminished decision-making skills, and shortened attention spans.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You\u2019re not dumb, but AI certainly encourages you to act like you are.<\/strong> The shift from the traditional internet to generative AI has eroded the value of most online information. To tech companies, what you consume doesn\u2019t matter \u2014 only that you\u2019re consuming. Standard brain functions have no place in this new technological age, where consuming information requires very little thinking. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673838 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"673838\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/673838\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673838\" class=\"content-area-description single-story post-673838 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673839\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673839\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/alien-earth-brings-fresh-horror-to-the-franchise-without-losing-its-teeth\/\">\r\n                            Alien: Earth brings fresh horror to the franchise without losing its teeth                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/alien-earth-brings-fresh-horror-to-the-franchise-without-losing-its-teeth\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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After it aired, this new addition to the Alien universe got the <a target=\"_blank\" href=\"https:\/\/www.esquire.com\/uk\/culture\/tv\/a69014127\/ridley-scott-alien-earth-reaction\/\" style=\"\" rel=\"noopener\">seal of approval<\/a> from the legendary Ridley Scott \u2014 who directed the original 1979 film \u2014 even after the (divisive) season finale. Scott praised how the showrunner has \u201cembraced these trademark Alien elements while bringing something new for the fans.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Taking place in 2120, shortly before the original film\u2019s events, the series unfolds in a <\/strong><strong>dystopian future where mega-corporations control the universe<\/strong>, battling for dominance through three competing immortality technologies: cyborgs, synths, and hybrids. When a research spacecraft crashes to Earth with dangerous extraterrestrial cargo, it intersects with Prodigy Corporation\u2019s radical experiment: the inaugural human-synthetic hybrids, created by transferring children\u2019s minds into fully-grown synthetic forms.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What is surprising (and refreshing) about Alien: Earth is its choice to look beyond the <\/strong><strong>titular xenomorph. <\/strong>While the series expects viewers to understand the franchise\u2019s basics, it concentrates on exploring consciousness and identity when human minds inhabit artificial bodies. Sydney Chandler gives a compelling performance as Wendy, the initial hybrid, whose innocence combined with emerging abilities creates a genuinely fresh protagonist for the series. The hybrids maintain their youthful behaviour patterns, which makes them simultaneously charming and disturbing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hawley gathers a remarkable cast<\/strong>, with Timothy Olyphant delivering dry, almost bored menace as the synthetic Kirsh, and Samuel Blenkin creating a disturbingly authentic tech entrepreneur antagonist in Boy Kavalier, with just the right amount of irritating brilliance. Babou Ceesay\u2019s survival-focused cyborg Morrow particularly stands out, all cold pragmatism, making choices you might hate but can\u2019t quite argue with.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That said, things do get bumpy.<\/strong> The pacing throughout the season is inconsistent, the narrative sometimes becoming so opaque it\u2019s difficult to follow, missing the clear storytelling drive that might guide viewers through its more confusing stretches. The divisive season finale is the weakest link of a gripping season. After eight episodes of building tension and raising questions, very little actually resolves. Major storylines just\u2026 stop, clearly waiting for a potential second season.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But despite these issues, you\u2019ll keep watching.<\/strong> The show raises genuinely thought-provoking questions about consciousness and identity, all that fit well within the Alien universe. What does it mean to be human if your mind is running on artificial hardware? Who\u2019s a more terrifying monster \u2014 the alien that kills because it\u2019s hungry, or the corporation that experiments on dying children? These aren\u2019t just rhetorical flourishes \u2014 the show actually explores them through its characters and plot. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Alien: Earth doesn\u2019t always know how to balance its philosophical ambitions with its <\/strong><strong>horror roots, but there\u2019s real vision here<\/strong>, and Hawley clearly has ideas about where it should go. It\u2019s messy in places, but it\u2019s the kind of mess that comes from trying something genuinely different with familiar material. If you\u2019re willing to sit with some ambiguity and trust that the show has a plan \u2014 even when it\u2019s not obvious what that will be \u2014 Alien: Earth offers something rare: a franchise expansion that actually expands, rather than just repeating what worked before.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>Alien: Earth is streaming on <a target=\"_blank\" href=\"https:\/\/www.disneyplus.com\/en-gb\/browse\/entity-23c8484e-a657-440b-8bf9-678f547331ff\" style=\"\" rel=\"noopener\">Disney+<\/a>. You can catch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=ZbsiKjVAV28\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:23).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673841\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673841\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/northwest-derby-real-madrids-mission-to-reclaim-the-top-spot-morocco-in-u-20-world-cup-final\/\">\r\n                            Northwest derby + Real Madrid\u2019s mission to reclaim the top spot + Morocco in U-20 World Cup Final                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/northwest-derby-real-madrids-mission-to-reclaim-the-top-spot-morocco-in-u-20-world-cup-final\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The Reds currently sit in third with 15 points, desperate for victory to close the four-point gap to league leaders Arsenal. Meanwhile, the Red Devils languish in 11th place with 10 points, hoping for a positive result that could kickstart their season.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO- <\/strong>Tottenham Hotspur go head-to-head with Aston Villa at 4pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">**<strong>Don\u2019t miss out on the fierce competition in the Enterprise Fantasy Premier League<\/strong> \u2014 click on this <a target=\"_blank\" href=\"https:\/\/fantasy.premierleague.com\/leagues\/auto-join\/2ez9kt\" style=\"\" rel=\"noopener\">link<\/a> or use the code <strong>2ez9kt<\/strong> to join.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Los Blancos eye a comeback:<\/strong> Real Madrid travel to face Getafe in the ninth round of La Liga tonight, with the starting whistle blowing at 10pm. Barcelona lead the table with 22 points after yesterday\u2019s W over Girona, just one point clear of Los Merengues, who\u2019ll be keen to reclaim the top spot quickly.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Speaking of Latin leagues, keep your eyes on these Serie A fixtures today:<\/strong><\/p>\n<ul>\n<li>Atalanta vs. Lazio (7pm);<\/li>\n<li>Milan vs. Fiorentina (9:45pm).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Morocco on the brink of glory:<\/strong> Our friends to the west will be facing Argentina in the U-20 World Cup final in Chile at 2am later tonight. The Atlas Cubs are chasing history \u2014 if they win, they will become the second African nation to lift this trophy, following Ghana\u2019s victory in Om El Donia back in 2009.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The road to the final:<\/strong> Morocco found themselves in the showpiece after a gutsy performance against France in the semifinal, winning on penalties after a 1-1 draw. On the other side, Argentina comes to the final brimming with confidence following a flawless run \u2014 they topped their group with maximum points, beating out Nigeria 4-0, edging past Mexico 2-0, then knocking out Colombia in the semifinal.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the history books:<\/strong> Morocco\u2019s previous best showing was a fourth place trophy in 2005, while Argentina hold the record with six U-20 World Cup titles \u2014 though their last triumph came way back in 2007.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673843\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673843\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">A MESSAGE FROM SEKEM<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/48-years-of-regeneration-sekems-ecological-transformation\/\">\r\n                            48 years of regeneration: SEKEM\u2019s ecological transformation                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/48-years-of-regeneration-sekems-ecological-transformation\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/48-years-of-regeneration-sekems-ecological-transformation\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/48-years-of-regeneration-sekems-ecological-transformation\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=48 years of regeneration: SEKEM\u2019s ecological transformation&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/48-years-of-regeneration-sekems-ecological-transformation\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/48-years-of-regeneration-sekems-ecological-transformation\/&title=48 years of regeneration: SEKEM\u2019s ecological transformation\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=48+years+of+regeneration%3A+SEKEM%E2%80%99s+ecological+transformation+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F19%2F48-years-of-regeneration-sekems-ecological-transformation%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/48-years-of-regeneration-sekems-ecological-transformation\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673843\" class=\"content-area-description single-story post-673843 post type-post status-publish format-standard hentry category-a-message-from-sekem tag-enterprisepm tag-sekem wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.3440923b-4f73-4a42-9fd5-59bea56f47b3.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/855.jpg?ssl=1\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In<\/strong><strong> a world where businesses are often seen as part of the problem<\/strong>, <a target=\"_blank\" href=\"https:\/\/sekem.com\/en\/index\/\" style=\"\" rel=\"noopener\">SEKEM<\/a> has been writing a different story; one of hope, regeneration, and profound ecological transformation. What began as a bold vision to reclaim a barren patch of Egyptian desert has evolved into a thriving, carbon-neutral ecosystem, demonstrating that a business can be a powerful force for healing the planet.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When agriculture becomes regenerative, the land heals, and the climate responds.<\/strong> SEKEM\u2019s approach goes beyond sustainability to regenerative agriculture, or what we call \u201ccarbon farming\u201d. In 2024 alone, SEKEM\u2019s biodynamic farms generated 19,597 carbon credits, equivalent to offsetting the annual emissions of more than 8,500 Egyptians. Under their <a target=\"_blank\" href=\"https:\/\/economyoflove.net\/\" style=\"\" rel=\"noopener\">Economy of Love (EoL)<\/a> standard, these credits are monetized and reinvested into SEKEM\u2019s \u201c <a target=\"_blank\" href=\"https:\/\/pivot.sekem.com\/\" style=\"\" rel=\"noopener\">Greening the Desert<\/a> \u201d project, creating a self-sustaining cycle of ecological renewal.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Carbon neutrality is meaningful only when operations themselves are transformed.<\/strong> Overall emissions intensity fell by nearly 50%, reflecting gains in energy efficiency across SEKEM\u2019s subsidiaries. ISIS Organic, responsible for the largest share of industrial emissions across the group, notably reduced its footprint by 9% in 2024, while Atos Pharma achieved a striking 167% reduction, and agriculture operations recorded a 77% drop.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A true ecological transformation also means restoring biodiversity.<\/strong> By embracing biodynamic agriculture and shunning harmful chemicals, the desert has been reimagined as a self-sustaining landscape. Since 2020, 7,000 hectares of barren land have been reclaimed, and over 600,000 trees have been planted. In 2024 alone, 84,000 new trees were planted, exceeding the target by 60%. Species diversity in these areas has increased, strengthening ecosystem resilience. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Conservation extends to the national stage.<\/strong> Beyond its farms, SEKEM actively works to protect endangered plant species and has played a crucial role in drafting Egypt's national strategy and laws for conserving plant genetic resources.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SEKEM\u2019s legacy lies in the model it offers:<\/strong> a powerful, profitable, and carbon-neutral path for Egypt\u2019s future. It is a blueprint that proves regenerative business is not only possible, but scalable.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Clic<\/strong><b>k&nbsp;<a href=\"https:\/\/ent.news\/2025\/10\/881.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>&nbsp;<\/b><strong>to l<\/strong><strong>earn more about SEKEM\u2019s latest ecological achievements in the 2024 <\/strong><strong>Annual Report.<\/strong><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sekem\/\">SEKEM<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section 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class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-qfg33te\" data-v=\"4\" data-block-id=\"qfg33te\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-qfg33te-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-qfg33te-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" 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256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673845\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673845\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/al-rawi-awards-spotlights-storytelling\/\">\r\n                            Al Rawi Awards spotlights storytelling                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/al-rawi-awards-spotlights-storytelling\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n        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src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/al-rawi-awards-spotlights-storytelling\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/872.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673846\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/al-rawi-awards-spotlights-storytelling\/872-jpg-14\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/872.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"872.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/872.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/872.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673845\" class=\"content-area-description single-story post-673845 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.39f91239-8d7d-4421-bd36-ecebbab3ddb7.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u270d\ufe0f <strong>Al<\/strong><strong> Rawi Storyteller Awards for storytelling officially returns for its second year<\/strong>, celebrating creative content in various forms. This year\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DP4EAtLCMp0\/\" style=\"\" rel=\"noopener\">competition<\/a> brings categories in short- and long-form digital content, short films, photography, scriptwriting, monologue video, culinary video, music, and art. This is your chance to be part of a movement that encourages emerging young talent and their passions for storytelling. The awards ceremony will be announced at a later date but submissions will open in December.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get<\/strong><strong> your dose of laughter with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DP8lnhhjOh1\/\" style=\"\" rel=\"noopener\">The Comedy<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DP8lnhhjOh1\/\" style=\"\" rel=\"noopener\">Bunch<\/a><\/strong> <strong> at CJC 610<\/strong> this Tuesday, 21 October. Don\u2019t miss out on punchlines from comedians Omar Kint, Mina Selim, Nouran Waly, Jimmy, and Ahmad Emad. You can get your tickets from CJC 610\u2019s <a target=\"_blank\" href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/the-comedy-bunch\/tickets-917.html?s=w\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CJC<\/strong><strong> 610\u2019s Wednesday Night Live is turning up the energy with Amira Adeeb, Zaid <\/strong><strong>Khaled, DJ duo Issa & Assouad<\/strong> this Wednesday, 22 October. Expect a <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DP1Gxm5DPNs\/\" style=\"\" rel=\"noopener\">night<\/a> full of fresh sounds and great vibes. You can grab your tickets from CJC 610\u2019s <a target=\"_blank\" href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/amira-adeeb-zaid-khaled-Issa-assouad\/tickets-913.html?s=w?s=w\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This one\u2019s for the readers: <\/strong>The Luxor Book Fair returns for its fourth year, running until Friday, 24 October. Up for a trip over the weekend? Don\u2019t miss the fair\u2019s wide selection of books and the special program including poetry readings, literary discussions, workshops and musical performances at the city of 100 gates.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Run for a cause: Join Cairo Runners and Bupa Egypt for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPRp1YVCIic\/\" style=\"\" rel=\"noopener\">Breast Cancer Run<\/a><\/strong> on Friday, 24 October at District 5. Be part of breast cancer awareness month and support the spirit of resilient women all over the world. Registration is required at no cost \u2014 claim your spot <a target=\"_blank\" href=\"https:\/\/www.cairorunners.com\/portfolio\/bupa-breast-cancer-run\/\" style=\"\" rel=\"noopener\">here<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cairokee live? Unmissable.<\/strong> The superband is back for another unforgettable <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DO9EpIbDbgc\/\" style=\"\" rel=\"noopener\">night<\/a> at El Malahy Arena on Friday, 24 October. Sing your heart out to their culture-defining anthems and grab your tickets now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7439\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> before they sell out. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Attention Cairo runners: Early bird registration is now open for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOWU6LEiHyN\/\" style=\"\" rel=\"noopener\">Cairo Marathon<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOWU6LEiHyN\/\" style=\"\" rel=\"noopener\">2026<\/a><\/strong><strong>, <\/strong>happening on 6 February, 2026. Claim your spot through Cairo Runners\u2019 <a target=\"_blank\" href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\" rel=\"noopener\">website<\/a> \u2014 tickets available until 30 January, 2026. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673847\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673847\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/what-the-markets-are-doing-on-19-october-2025\/\">\r\n                            What the markets are doing on 19 October 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/19\/what-the-markets-are-doing-on-19-october-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Regional investors were the sole net sellers. The index is up 27.5% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Egypt Aluminum (+5.1%), Mopco (+3.7%), and Palm Hills Developments (+3.1%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Arabian Cement (-1.1%), Misr Cement (-0.8%), and Juhayna (-0.4%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"673848\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">8<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/cement-industry-regains-momentum-with-govt-support\/\">  \r\n                            Cement industry regains momentum with gov\u2019t support<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/cement-industry-regains-momentum-with-govt-support\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Obstacles facing manufacturers are being resolved, and investment incentives are being set in place to ensure the stability of the local market and to bolster the competitiveness of Egyptian products in regional construction and foreign markets, Federation of Egyptian Industries Egyptian Cement Division Chairman Ahmed Shireen Korayem, told EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The cement market is heading towards sustainable growth<\/strong>, held up by momentum from major national projects, the reinstitution of the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/49f2ee30-824f-4ac8-bc3b-b19ae507e7d5\/el-sisi-reinstates-the-full-provisions-of-the-2008-building-law-in-a-move-aimed-at-reviving-the-construction-sector\" style=\"\" rel=\"noopener\">2008<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/49f2ee30-824f-4ac8-bc3b-b19ae507e7d5\/el-sisi-reinstates-the-full-provisions-of-the-2008-building-law-in-a-move-aimed-at-reviving-the-construction-sector\" style=\"\" rel=\"noopener\">building<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/49f2ee30-824f-4ac8-bc3b-b19ae507e7d5\/el-sisi-reinstates-the-full-provisions-of-the-2008-building-law-in-a-move-aimed-at-reviving-the-construction-sector\" style=\"\" rel=\"noopener\">law<\/a>, stable exchange rates, growing confidence from investors, government incentives, and positive analyst expectations.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Demand for cement is expected to receive a strong boost driven by several key <\/strong><strong>factors <\/strong>\u2014 among them is the implementation of massive national projects, including Ras El Hekma and New Alamein, alongside the reinstatement of the 2008 building law, which will contribute to stimulating private construction activity, according to research by Al Ahly Pharos. Sustained exchange rate stability helps boost investor confidence, whereas the broader economic scene suggests a positive shift in trust, with more developers and contractors willing to resume work compared to two years prior.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The industry is also seeing increased demand from regional reconstruction markets<\/strong>, as well as European, African, and US markets. This creates significant opportunities for local factories to boost exports, Korayem explains, further noting that the sector continues to coordinate with government bodies to develop new plans to meet this growing demand, while ensuring local market stability.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cement production rose 20.3% y-o-y in the first eight months of 2025 <\/strong>to some 42 mn tons. That said, local selling prices haven\u2019t decreased, according to market data seen by EnterpriseAM. This comes as research from Beltone seen by EnterpriseAM indicates that annual production reached 70.5 mn tons in August, up from 61.5 mn in the past year, an early indication of a revitalized market.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Local sales by cement companies also rose by some 13.3% y-o-y in the first eight <\/strong><strong>months to 34 <\/strong><strong>mn tons<\/strong>. Korayem expects local demand volume to exceed last year\u2019s level of 47 mn tons, indicating a recovery in the construction sector, and supporting production expansion and export plans.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Exports rose marginally by 2.2% y-o-y over the first eight months of the year to 13.9 <\/strong><strong>mn tons<\/strong> \u2014 7.5 mn of finished cement and 5.4 mn of clinker. Despite the increase, export revenues dropped 7% over the period to USD 581 mn, according to data from the General Organization for Export and Import Control.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Strong and unexpected market discipline and the wait for idled capacity reactivation <\/strong><strong>led to local cement prices stabilizing at EGP 4k per ton over the past four months<\/strong>, according to Beltone. While demand is on the rise, and exports remain resilient amid price stability and improving market fundamentals, policy intervention remains the main uncertainty factor that could limit the sector\u2019s short-term re-rating potential, according to Al Ahly Pharos. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The government has introduced incentives to cement manufacturers in hopes of <\/strong><strong>supporting increased supply in the local market<\/strong>, as <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/cd587908-ead8-4fcc-bf8a-da647c8e948e\/%253cmark%253eall%253c%2Fmark%253e%253cmark%253e-eyes%253c%2Fmark%253e%253cmark%253e%253cmark%253e-on%253c%2Fmark%253e%253c%2Fmark%253e%253cmark%253e-sharm%253c%2Fmark%253e%253cmark%253e-el%253c%2Fmark%253e%253cmark%253e-sheikh%253c%2Fmark%253e%253cmark%253e-ahead%253c%2Fmark%253e%253cmark%253e-of%253c%2Fmark%253e%253cmark%253e-international%253c%2Fmark%253e%253cmark%253e-summit%253c%2Fmark%253e%253cmark%253e%253cmark%253e-on%253c%2Fmark%253e%253c%2Fmark%253e%253cmark%253e-gaza%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">announced<\/a> by the Industry Ministry earlier this month. Factories that increase production and direct it to the local market receive discounted fees for procedures related to modifying production capacity in operating licenses. These incentives aim to encourage increased capacity, contributing to lowered prices and a supply surplus, according to Korayem. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This follows the government giving cement factories <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9cbac972-9580-493e-8844-b593d7006558\/%253cmark%253ecabinet-will-discuss-electricity-pricing-scenarios-this-week%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">just one month<\/a><\/strong><strong> to restart <\/strong><strong>production lines earlier in July. <\/strong>Since the quota system was cut in May, cement prices have remained stable near USD 81 per ton \u2014 EGP 3.8k \u2014 up from USD 50 per ton \u2014 EGP 2.1k \u2014 last year. This stability indicates a balance between supply and demand, rather than regulated pricing, according to Al Ahly Pharos.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cement stocks rose on the EGX\u2019s Building Materials Sector index last Sunday <\/strong><strong>following the government\u2019s decision to grant producers financial incentives<\/strong>, leading the sector to the highest sectorial gain of ~3.6%. Beltone raised the target prices for all four of its covered cement companies in early October, maintaining a buy recommendation. Arabian Cement\u2019s target share price was raised by about 39% to EGP 55, Sinai Cement by 20% to EGP 67.2, Misr Beni Suef Cement by 13% to EGP 246, and Misr Cement (Qena) by 73% to EGP 114 per share. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The government plans to issue <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/642f18ac-20a5-4b35-b4df-7f01771011bb\/more-cement-production-licenses-incoming%3F\" style=\"\" rel=\"noopener\">two new cement production licenses<\/a><\/strong><strong> before year\u2019s <\/strong><strong>end<\/strong> to boost production capacity and curb rising prices. Each license is set to include a dedicated production line with a capacity ranging between 1.5-2 mn tons annually, following forecasts that local cement consumption will rise to 52 mn tons by year\u2019s end, up from 47 mn in 2024. A memo by CI Capital seen by EnterpriseAM, however, notes that acquiring existing projects is the most economically viable option for current market players looking to expand. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What will the market look like in 2026?<\/strong> Total demand \u2014 including exports \u2014 is projected to reach some 68 mn tons in 2026, according to Beltone. It also sees the average local retail price dropping to ~EGP 3.1k per ton (USD 50), compared to EGP 3.9k per ton in 4Q 2025. This projection is 11% higher than previous estimates of USD 45. The current price difference of USD 13-15 is not likely to be sustained in the medium term due to production surplus, currently at 76 mn tons, supported by clinker availability. Local demand is also expected to slow from 11% growth in 2025 to mid-single-digit levels as shipments approach historically high rates, according to Beltone.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/cement\/\">cement<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/trade-and-industry-ministry\/\">Trade and Industry Ministry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            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entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">?\ufe0f OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-26 October (Wednesday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7460\" style=\"\">Downtown Contemporary Arts Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 October - 16 November (Sunday- Sunday): Cairo International Art District (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPbT94NCnyw\/?hl=en&img_index=1\" style=\"\">CIAD<\/a><\/span><span style=\"font-weight:400;\">) in Downtown Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 October (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/the-comedy-bunch\/tickets-917.html?s=w\" style=\"\">The Comedy Bunch<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/amira-adeeb-zaid-khaled-Issa-assouad\/tickets-913.html?s=w?s=w\" style=\"\">Amira Adeeb, Zaid Khaled, Issa and Assouad<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Ali-Qandil_7475\" style=\"\">Ali Quandil<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7439\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at El Malahy Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/TheGlowRun2025\" style=\"\">The Glow Run<\/a><\/span><span style=\"font-weight:400;\">, Palm Hills New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPRp1YVCIic\/\" style=\"\">Breast Cancer Run<\/a><\/span><span style=\"font-weight:400;\"> at District 5. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/ya-rab-bent_7501\" style=\"\">Ya Rab Bent<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 7 November (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzfestival.com\/tickets\/\" style=\"\">Cairo International Jazz Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">31 October (Friday): Daylight saving time ends.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 6 December (Tuesday - Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14-24 November (Friday-Monday): Art Decoratifs Exhibition by <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/artdegypte\/?hl=en\" style=\"\">Art D\u2019Egypt\u00e9<\/a><\/span><span style=\"font-weight:400;\"> at the Egyptian Museum in Tahrir. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 November (Saturday): The TriFactory\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/ElGounaHalfMarathon2025\" style=\"\">El Gouna Half Marathon<\/a><\/span><span style=\"font-weight:400;\">, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-22 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/traversesummit.ticketsmarche.com\/event\/Traverse_4761#ticketsbuy%5C\" style=\"\">Traverse<\/a><\/span><span style=\"font-weight:400;\"> Summit at Hydeout, Hyde Park. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-29 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cdw.ticketsmarche.com\/event\/cairodesignweek#ticketsbuy\" style=\"\">Cairo Design Week<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2025\" style=\"\">Marakez Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> by The TriFactory.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span style=\"font-weight:400;\"> at the Giza Plateau.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7399\" style=\"\">Ibrahim Maalouf<\/a><\/span><span style=\"font-weight:400;\"> at Concert Hall, New Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>December: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DP4EAtLCMp0\/\" style=\"\">Al Rawi Awards<\/a><\/span><span style=\"font-weight:400;\"> submissions open. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis, Merryland Park.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":673832,"template":"","categories":[],"tags":[],"class_list":["post-673831","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"4359cd85-8bdc-487a-8655-1a221feb9ca1","teaser":"","photo_url":"https:\/\/ent.news\/2025\/10\/877.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 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