{"id":673402,"date":"2025-10-12T00:00:00","date_gmt":"2025-10-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=673402"},"modified":"2025-12-18T08:39:34","modified_gmt":"2025-12-18T08:39:34","slug":"authenticity","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/","title":{"rendered":"Authenticity"},"content":{"rendered":"<section id=\"673404\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673404\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/\">\r\n                            Saudi\u2019s Sumou Holding mulls Midar acquisition                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Saudi\u2019s Sumou Holding mulls Midar acquisition&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/&title=Saudi\u2019s Sumou Holding mulls Midar acquisition\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Saudi%E2%80%99s+Sumou+Holding+mulls+Midar+acquisition+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F12%2Fsaudis-sumou-holding-mulls-midar-acquisition%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/545.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673405\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/saudis-sumou-holding-mulls-midar-acquisition\/545-jpg-16\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/545.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"545.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/545.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/545.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673404\" class=\"content-area-description single-story post-673404 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-construction tag-enterprisepm tag-investment-watch tag-real-estate tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.54b0c113-3e07-48ab-a53d-959432879590.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends<\/strong>. Welcome to the start of a fresh new workweek \u2014 we hope your first day back after a long weekend hasn\u2019t been too jarring.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong><a target=\"_blank\" href=\"https:\/\/www.midar.org\/home\/\" style=\"\" rel=\"noopener\">Midar Investment and Urban Development<\/a><\/strong><strong> is in preliminary discussions <\/strong><strong>with Saudi real estate investor <\/strong><strong><a target=\"_blank\" href=\"https:\/\/sumouholding.com\/\" style=\"\" rel=\"noopener\">Sumou Holding<\/a><\/strong><strong> over a potential acquisition<\/strong>, a government source told EnterpriseAM. The potential acquisition of the state-affiliated developer behind Mostakbal City could reportedly be worth USD 3.5 bn, <a target=\"_blank\" href=\"https:\/\/www.alarabiya.net\/aswaq\/exclusive\/2025\/10\/12\/%D8%B3%D9%85%D9%88-%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9-%D8%AA%D8%AA%D9%81%D8%A7%D9%88%D8%B6-%D9%84%D9%84%D8%A7%D8%B3%D8%AA%D8%AD%D9%88%D8%A7%D8%B0-%D8%B9%D9%84%D9%89-%D9%85%D9%8A%D8%AF%D8%A7%D8%B1-%D8%A7%D9%84%D9%85%D8%B5%D8%B1%D9%8A%D8%A9-%D9%85%D9%82%D8%A7%D8%A8%D9%84-35-%D9%85%D9%84%D9%8A%D8%A7%D8%B1-%D8%AF%D9%88%D9%84%D8%A7%D8%B1\" style=\"\" rel=\"noopener\">Al Arabiya<\/a> reported citing a source it says has knowledge of the matter.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Midar?<\/strong> The developer, whose backers include state-backed heavyweights Banque Misr, the National Bank of Egypt, the National Investment Bank, and Arab Contractors, is behind two major urban projects east of Cairo, Mostakbal City and Mada City, spanning a combined 11k acres near the new capital.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sumou is no stranger to Egypt, or Midar for that matter.<\/strong> It was announced just last month that Midar and Sumou Holding, via its subsidiary <a target=\"_blank\" href=\"https:\/\/adeerinternational.com\/\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/adeerinternational.com\/\" style=\"\" rel=\"noopener\">Adeer International<\/a>, are part of a consortium looking into setting up a USD 1 bn Downtown Cairo redevelopment project. The same consortium is also working on hospitality and leisure projects along the Nile in Cairo and in Midar-developed new cities with investments of <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a58c6ae3-31e1-4099-8ee9-d16380d2db97\/hassan-allam-properties,-midar-partner-with-saudi%25e2%2580%2599s%253cmark%253e-sumou%253c%2Fmark%253e-for-cairo-hotel-and-entertainment-projects-totalling-usd-2-bn\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a58c6ae3-31e1-4099-8ee9-d16380d2db97\/hassan-allam-properties,-midar-partner-with-saudi%25e2%2580%2599s%253cmark%253e-sumou%253c%2Fmark%253e-for-cairo-hotel-and-entertainment-projects-totalling-usd-2-bn\" style=\"\" rel=\"noopener\">USD 2 bn<\/a>. The two are also in discussions for Sumou's <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/59509f27-e0b4-48e4-a471-0bc6758f7920\/bonyan-makes-its-trading-debut-today\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/59509f27-e0b4-48e4-a471-0bc6758f7920\/bonyan-makes-its-trading-debut-today\" style=\"\" rel=\"noopener\">first real estate fund in Egypt<\/a>, expected to roll out in 1Q 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s a busy afternoon in the global press, with all eyes on Gaza as the ceasefire <\/strong><strong>appears to hold. <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dozens of trucks carrying aid are reportedly entering Gaza through the Rafah border <\/strong><strong>with Egypt<\/strong>, in line with the implementation of the ceasefire agreement\u2019s first phase. While a surge in aid is yet to be achieved, major media outlets are reporting an increasing number of aid trucks. At least 600 trucks are needed daily to address the ongoing hunger and medical humanitarian crisis according to the UN. Thousands of Palestinians have begun moving north along the coast of Gaza to return to their homes. (<a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/cder1pg17yrt\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/live\/2025\/oct\/12\/gaza-ceasefire-live-aid-relief-hamas-release-israel-hostages\" style=\"\" rel=\"noopener\">Guardian<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/world\/live-news\/israel-hamas-gaza-ceasefire-hostages-10-12-25\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/gazans-stream-back-home-israel-hamas-ceasefire-holds-2025-10-11\/\" style=\"\" rel=\"noopener\">Reuters<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE- Following Trump\u2019s threat to slap China with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/cd587908-ead8-4fcc-bf8a-da647c8e948e\/all-eyes-on-sharm-el-sheikh-ahead-of-international-summit-on-gaza\" style=\"\" rel=\"noopener\">a 100% tariff<\/a><\/strong>, Beijing pledged countermeasures against the United States. \u201cIf the US persists in acting unilaterally, China will resolutely take corresponding measures to safeguard its legitimate rights and interests,\u201d a spokesperson for China\u2019s Commerce Ministry said earlier today. (<a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/10\/12\/business\/china-warns-us-of-counter-actions-if-trump-doesnt-walk-back-his-100-tariff-threat\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-10-12\/china-calls-on-us-to-return-to-negotiations-over-trade-issues\" style=\"\" rel=\"noopener\">Bloomberg<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO- Afghanistan said it killed 58 Pakistani soldiers and wounded 30 following <\/strong><strong>firefights between the two countries overnight. <\/strong>The attack comes in retaliation for Pakistani airstrikes last week, the country\u2019s Defense Ministry said. Border crossings with Afghanistan were closed earlier today, according to Pakistani officials cited by Reuters. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/afghanistan-claims-58-pakistani-soldiers-killed-clashes-border-closed-2025-10-12\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/pakistan-afghanistan-border-6089d7b9cf33d2dcac365808ad3dad53\" style=\"\" rel=\"noopener\">Associated Press<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/b4444ac4-9c9e-4928-a971-ca46e94cf9d7\" style=\"\" rel=\"noopener\">Financial Times<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly Sunday briefing of all things industrial in Egypt.<\/strong> Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue:<\/strong> We\u2019re taking a look at new investment windows across 28 priority sectors announced by the Industry Ministry in a bid to bolster local manufacturing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> We\u2019re in for mild weather tomorrow, with temperatures in the capital reaching a high of 29\u00b0C before further cooling down to 17\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/construction\/\">construction<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/investment-watch\/\">investment watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/real-estate\/\">real estate<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673406 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"673406\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/673406\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673406\" class=\"content-area-description single-story post-673406 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673407\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673407\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/\">\r\n                            Why you should leave your authentic self at home                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Why you should leave your authentic self at home&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/&title=Why you should leave your authentic self at home\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Why+you+should+leave+your+authentic+self+at+home+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F12%2Fwhy-you-should-leave-your-authentic-self-at-home%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/536.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673408\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/why-you-should-leave-your-authentic-self-at-home\/536-jpg-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/536.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"536.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/536.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/536.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673407\" class=\"content-area-description single-story post-673407 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-employment tag-enterprisepm tag-for-your-commute tag-office-life tag-psychology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.7e851443-5808-425a-81a5-bea91b47f5d9.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>We<\/strong><strong>\u2019ve been conditioned to believe that authenticity is the ultimate <\/strong><strong>path to success and fulfillment. But when it comes to the workplace, this advice falls apart. <\/strong>The office is a fragile arena for perception and self-image, where what other people think genuinely matters for your success. Research from Tomas Chamorro-Premuzic, a professor of business psychology at Columbia, reveals a counterintuitive <a target=\"_blank\" href=\"https:\/\/fortune.com\/2025\/10\/09\/why-is-workplace-authenticity-overrated-gen-z\/\" style=\"\" rel=\"noopener\">truth<\/a>: how authentic you feel has little bearing on how competent or trustworthy others perceive you to be at work. In fact, the pursuit of workplace authenticity often works against professional growth.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The RTO revival has stirred up conversations about the line between our personal and <\/strong><strong>professional selves.<\/strong> The <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e8af598a-225b-498b-b0eb-ef438c123b8e\/is%253cmark%253e-rto%253c%2Fmark%253e-the-solution-to-every-workplace-problem%3F\" style=\"\" rel=\"noopener\">debate<\/a> has grown even more complex as social media and remote work have blurred the boundaries between who we are at home and who we are at the office. When your colleagues see your weekend activities on Instagram and your Zoom background reveals your living room, maintaining a Chinese wall between your separate identities becomes impossible. LinkedIn has also become a place where people showcase the application of professional standards and models on their personal goals. But research suggests this separation isn\u2019t just helpful \u2014 it\u2019s essential for workplace effectiveness.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why Gen Z is at the center of this debate: <\/strong>The issue looms particularly large for the emerging workforce as Gen Z employees learn the ropes of professional life while navigating an unprecedented challenge. They\u2019ve lived their entire lives with their \u201cauthentic\u201d selves on display through social media, and now enter workplaces where unfiltered self-expression can undermine their success. The generation has become the face of much-disputed <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2ff66c69-cbbe-4119-a831-ca85e1db8e85\/gen-z-is-saying-no-to-promotions\" style=\"\" rel=\"noopener\">workplace trends<\/a>, with some managers questioning whether entry-level workers are \u201cunemployable\u201d due to the gap between the generation\u2019s workplace expectations and employer demands.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The case against authenticity: <\/strong>Industry leaders agree on one thing \u2014 your \u201cfull self\u201d belongs anywhere but the office. The concern isn\u2019t just about professionalism, it\u2019s also psychological safety, \u201cthe perception that it is safe to speak up and take risks without fear of embarrassment, rejection, or retribution.\u201d As Chamorro-Premuzic and Amy Edmondson, a scholar of leadership, teaming, and organizational learning, <a target=\"_blank\" href=\"https:\/\/www.fastcompany.com\/91413530\/to-create-psychological-safety-dont-bring-your-whole-self-to-work-psychological-safety-at-work\" style=\"\" rel=\"noopener\">explain<\/a>, \u201cunfiltered self-expression\u201d by a leader can actually destroy the very environment it\u2019s meant to create.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>How?<\/strong> A leader who vents every frustration or passing mood risks creating a volatile climate where teams end up tiptoeing around the leader\u2019s emotions instead of focusing on the work. Airing biases under the guise of authenticity can undermine trust and make some employees feel unsafe. Brutal honesty about every thought or judgement may feel authentic, but it can humiliate others. Leaders who prioritize their own needs, quirks, or values above the team\u2019s mission confuse the purpose of leadership, which is about enabling others, not indulging oneself.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What the research actually shows:<\/strong> A 2023 University of Reading-led <a target=\"_blank\" href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/01461672231210778\" style=\"\" rel=\"noopener\">meta-analysis<\/a> of 55 studies found that managing one\u2019s impression of themselves to others \u2014 as opposed to maintaining a sense of authenticity \u2014 was associated with greater leadership effectiveness for both tasks and relationship-building. In other words, being a chameleon and adapting to different employees and workplace scenarios proves more effective than having a static set of values and strategies.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You\u2019re not being fake, you\u2019re being strategic. <\/strong>As Chamorro-Premuzic explains, \u201ceven if feeling authentic feels great, you are more likely to become an effective leader if you focus on gratifying others and adjusting your behavior according to what the situation demands.\u201d The academic evidence is striking: the tendency to engage in prosocial, moral, and altruistic behaviors is inversely related to authenticity. Meta-analytic studies show that the best predictors of integrity are agreeableness and conscientiousness \u2014 traits that involve repressing dark side tendencies to act in considerate, other-oriented ways, according to Fortune.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Bring your best self instead of your whole self.<\/strong> The goal is not to suppress individuality, but to channel it productively. The healthiest teams encourage employees to bring their best selves \u2014 the parts that are curious, constructive, and committed to learning. The professional version can still feel authentic because it represents a genuine part of who you are \u2014 just not the unfiltered entirety. This means developing what <a target=\"_blank\" href=\"https:\/\/www.hoganassessments.com\/about\/\" style=\"\" rel=\"noopener\">Hogan Assessment Systems<\/a> calls \u201cstrategic self-awareness\u201d \u2014 understanding your strengths and limitations and how others perceive you\u2026 and how you want them to perceive you as a leader.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/employment\/\">employment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/office-life\/\">office life<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673409 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"673409\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/673409\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673409\" class=\"content-area-description single-story post-673409 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673410\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673410\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/\">\r\n                            Celebrating Diane Keaton                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Celebrating Diane Keaton&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/&title=Celebrating Diane Keaton\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Celebrating+Diane+Keaton+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F12%2Fcelebrating-diane-keaton%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/522.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673411\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/celebrating-diane-keaton\/522-jpg-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/522.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"522.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/522.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/522.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673410\" class=\"content-area-description single-story post-673410 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprisepm tag-film-and-tv tag-on-the-tube-tonight tag-worth-watching wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.ecbf70b7-f04d-4792-80c1-385906dd5b0c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>The<\/strong><strong> film world lost one of its most singular talents this weekend with the <\/strong><strong>passing of Diane Keaton at age 79.<\/strong> An Oscar veteran, style icon, and actress who brought an unmistakable blend of vulnerability, wit, and authenticity to every role, Keaton leaves behind a remarkable body of work that spans more than five decades.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>From her breakout role in The Godfather to her collaborations with celebrated <\/strong><strong>directors and later work in romantic comedies<\/strong> that proved that women over 50 could still carry a film, Keaton carved out a career entirely on her own terms. As we mourn this loss to the film world, we also celebrate the gift of her performances with some essential films you can stream to remember why she was one of a kind.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- The Godfather:<\/strong> In Francis Ford Coppola\u2019s epic chronicle of the Corleone crime family\u2019s rise to power in the post-war US, Keaton\u2019s portrayal of Kay Adams, the outsider who falls in love with Michael Corleone, gave The Godfather its moral center. As the New England schoolteacher drawn into a world of violence and power, Keaton brought a quiet strength and increasing disillusionment that made Kay more than just a mob wife \u2014 she became the audience\u2019s conscience. Watch her face in that final, devastating door-closing scene and you\u2019ll see the moment innocence dies. It\u2019s a masterclass in understated acting from an actress who was just getting started. You can watch her breakout role in the first of the trilogy on <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/60011152\" style=\"\" rel=\"noopener\">Netflix<\/a> and <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/eg\/movie\/the-godfather\/umc.cmc.3ew9fykdnpfaq9t2jq5da011c\" style=\"\" rel=\"noopener\">Apple TV+<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Annie Hall:<\/strong> Keaton\u2019s role in Woody Allen\u2019s romantic comedy about a neurotic New York comedian and his on-again, off-again relationship with the quirky Annie Hall earned her an Academy Award for Best Actress and defined her screen persona. As the highly strung, charming, and impossibly endearing Annie, Keaton created a character so vivid that she influenced a generation of women \u2014 not just in performance, but in fashion. Annie\u2019s ties, vests, and wide-legged pants became iconic because Keaton made them so. Allen may have written the role loosely based on her \u2014 Keaton\u2019s birth name was Diane Hall \u2014 but she made it entirely her own, turning what could have been a manic pixie dream girl into a fully realized, complicated woman trying to figure out love and life in New York City. You can find Annie Hall on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/eg\/movie\/annie-hall\/umc.cmc.4dvvln3yxyv2fpm62ostt0u5h\" style=\"\" rel=\"noopener\">Apple TV+<\/a> and <a target=\"_blank\" href=\"https:\/\/www.primevideo.com\/-\/ar\/detail\/0RMP320ENXLF9CVLRB8RJG2GEM\/ref=share_ios_movie\" style=\"\" rel=\"noopener\">Prime Video<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Father of the Bride:<\/strong> Two decades after Annie Hall, Keaton proved she could anchor a crowd-pleasing comedy. As Nina Banks, a mother navigating her daughter\u2019s wedding with humor and heart, opposite Steve Martin\u2019s George, a father struggling to let go, Keaton brought depth to what could have been a one-note role. Her chemistry with Martin created one of cinema\u2019s most believable marriages. It\u2019s comfort-food cinema at its finest. The film and its sequel are streaming on <a target=\"_blank\" href=\"https:\/\/apps.disneyplus.com\/1260018193\" style=\"\" rel=\"noopener\">Disney+<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- Manhattan Murder Mystery:<\/strong> Keaton showcased her gift for physical comedy and her ability to play intelligent, curious women in this film, where a married couple\u2019s mundane life is turned upside down when they begin to suspect that their elderly neighbor has committed murder. As Carol Lipton, a bored housewife-turned-sleuth, Keaton is silly and sophisticated, nervous and bold \u2014 often in the same scene. No one could pivot from screwball comedy to heartfelt emotion quite like Diane. You can find it on <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/738561\" style=\"\" rel=\"noopener\">Netflix<\/a> and <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/eg\/movie\/manhattan-murder-mystery\/umc.cmc.4siu55l3cf0d8lt1moln9aj12\" style=\"\" rel=\"noopener\">Apple TV+<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#5- The First Wives Club: <\/strong>\u201cDon\u2019t get mad, get everything\u201d became a cultural rallying cry, and Keaton was at the center of this beloved comedy about three divorced women seeking revenge on their ex-husbands. As Annie MacDuggan, an insecure therapist rebuilding her confidence, Keaton brought vulnerability and steel to a character who could have easily been comic relief. Her chemistry with Bette Midler and Goldie Hawn \u2014 all powerhouse actresses at the top of their game \u2014 proved that women of an age usually written off by Hollywood could not only carry a film, but make it a box office smash. Watching Keaton find her character\u2019s strength scene by scene is a masterclass in character development, and her work here remains a testament to the power of female friendship on screen. The film is available on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/eg\/movie\/the-first-wives-club\/umc.cmc.184rrt1fybwfcy1yinqjj4ni9\" style=\"\" rel=\"noopener\">Apple TV+<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#6- Mad Money:<\/strong> Keaton teams up with Queen Latifah and Katie Holmes in this heist comedy as three employees at the Federal Reserve who hatch a plan to steal money that\u2019s about to be destroyed. As Bridget Cardigan, a well-to-do housewife forced to take a janitorial job after her husband loses his position, Keaton brought both expert comedic timing and surprising grit to the role. While the film may not have reached the heights of her earlier work, it showcased Keaton\u2019s willingness to take risks and her ability to elevate material through sheer force of personality. You can find it on <a target=\"_blank\" href=\"https:\/\/shahid.mbc.net\/en\/player\/movies\/mad-money\/id-414512\" style=\"\" rel=\"noopener\">Shahid<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>These six films only scratch the surface of Diane Keaton\u2019s legacy. <\/strong>The films she leaves behind are more than just entertainment \u2014 they\u2019re a testament to an artist who trusted her instincts, embraced her quirks, and never stopped surprising her audience.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673412\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673412\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/\">\r\n                            The Pharaohs celebrate World Cup qualification as matches continue                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The Pharaohs celebrate World Cup qualification as matches continue&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/&title=The Pharaohs celebrate World Cup qualification as matches continue\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+Pharaohs+celebrate+World+Cup+qualification+as+matches+continue+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F12%2Fthe-pharaohs-celebrate-world-cup-qualification-as-matches-continue%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/519.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673413\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/the-pharaohs-celebrate-world-cup-qualification-as-matches-continue\/519-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/519.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"519.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/519.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/519.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673412\" class=\"content-area-description single-story post-673412 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.aafaf6fe-3b66-4daa-9f1f-ae2dad4f15df.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>Our<\/strong><strong> homegrown team will be facing Guinea-Bissau in the 10th <\/strong><strong>and final round of the 2026 World Cup qualifying matches at 10pm tonight <\/strong>at the Cairo International Stadium. The Pharaohs have already secured their ticket after beating Djibouti on Thursday, topping their group table with 23 points, making tonight\u2019s match a formality.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other African qualifying matches we\u2019re keeping an eye on today:<\/strong><\/p>\n<ul>\n<li>Zambia vs. Niger \u2014 Group E (4pm);<\/li>\n<li>Chad vs. Central African Republic \u2014 Group I (7pm);<\/li>\n<li>Djibouti vs. Sierra Leone \u2014 Group A (10pm);<\/li>\n<li>Mali vs. Madagascar \u2014 Group I (10pm);<\/li>\n<li>Ghana vs. Comoros \u2014 Group I (10pm).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Top European qualifying matches worth flipping through today:<\/strong><\/p>\n<ul>\n<li>San Marino vs. Cyprus \u2014 Group H (4pm);<\/li>\n<li>Scotland vs. Belarus \u2014 Group C (7pm);<\/li>\n<li>Faroe Islands vs. Czech Republic \u2014 Group L (7pm);<\/li>\n<li>Netherlands vs. Finland \u2014 Group G (7pm);<\/li>\n<li>Denmark vs. Greece \u2014 Group C (9:45pm);<\/li>\n<li>Lithuania vs. Poland \u2014 Group G (9:45pm);<\/li>\n<li>Romania vs. Austria \u2014 Group H (9:45pm);<\/li>\n<li>Croatia vs. Gibraltar \u2014 Group L (9:45pm).<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673414\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3halrsc\" data-v=\"4\" data-block-id=\"3halrsc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3halrsc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3halrsc-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-s4ewxcb\" data-v=\"4\" data-block-id=\"s4ewxcb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-s4ewxcb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-s4ewxcb-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673415\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673415\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/\">\r\n                            Ibrahim Maalouf to honor Umm Kulthum                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Ibrahim Maalouf to honor Umm Kulthum&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/&title=Ibrahim Maalouf to honor Umm Kulthum\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Ibrahim+Maalouf+to+honor+Umm+Kulthum+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F12%2Fibrahim-maalouf-to-honor-umm-kulthum%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/538.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"673416\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/ibrahim-maalouf-to-honor-umm-kulthum\/538-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/538.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"538.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/538.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/538.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673415\" class=\"content-area-description single-story post-673415 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.d3049ee5-4601-4785-a065-6ce84fd58267.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Grammy<\/strong><strong>-nominee Ibrahim Maalouf is coming to Egypt as part of <\/strong><strong>his tribute tour<\/strong>, marking the 10th anniversary of his acclaimed album Kalthoum. Catch the Lebanese producer and trumpeter this winter at New Capital\u2019s Concert Hall as he honors the late legend Umm Kulthum on Saturday 20 December. You can get your tickets now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7399\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Comedian Saleh El Nawawy is coming to Boom Room<\/strong> tonight. Start your week off with some fresh <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DO8h8XOCIVg\/\" style=\"\" rel=\"noopener\">stand-up comedy<\/a> and grab your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Saleh-El-Nawawy_7443\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> \u2014 they\u2019re selling out fast. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Attention Cairo runners: Early bird registration is now open for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOWU6LEiHyN\/\" style=\"\" rel=\"noopener\">Cairo Marathon 2026<\/a><\/strong>, happening on 6 February, 2026. Claim your spot through Cairo Runners\u2019 <a target=\"_blank\" href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\" rel=\"noopener\">website<\/a> before Wednesday, 15 October, or grab regular tickets available until 30 January, 2026. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Honor the 50th anniversary of Umm Kulthum\u2019s passing with a musical<\/strong> produced by El Adl Group Studios at The Theater. Experience the legend\u2019s life story through this special musical showing on Thursday, 16 October and Friday, 17 October. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/umkulthummusical\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cairokee live? Unmissable.<\/strong> The superband is back for another unforgettable <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DO9EpIbDbgc\/\" style=\"\" rel=\"noopener\">night<\/a> at El Malahy Arena on Friday, 24 October. Sing your heart out to their culture-defining anthems and grab your tickets now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7439\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> before they sell out. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Run for a cause: Join Cairo Runners and Bupa Egypt for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPRp1YVCIic\/\" style=\"\" rel=\"noopener\">Breast Cancer Run<\/a><\/strong> on Friday, 24 October at District 5. Be part of breast cancer awareness month and support the spirit of resilient women all over the world. Registration is required at no cost \u2014 claim your spot <a target=\"_blank\" href=\"https:\/\/www.cairorunners.com\/portfolio\/bupa-breast-cancer-run\/\" style=\"\" rel=\"noopener\">here<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Jazz <\/strong><strong>enthusiasts, gather<\/strong><strong> \u2018round. <\/strong>This year\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOlm4xMjdOH\/?img_index=1\" style=\"\" rel=\"noopener\">Cairo International Jazz Festival<\/a> kicks off on Thursday, 30 October, and runs until Friday, 7 November. Don\u2019t miss out on live concerts, masterclasses, and film screenings across venues in Cairo and Alexandria. You can purchase tickets from the Cairo Jazz Festival <a target=\"_blank\" href=\"https:\/\/cairojazzfestival.com\/tickets\/\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673417\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673417\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/what-the-markets-are-doing-on-12-october-2025\/\">\r\n                            What the markets are doing on 12 October 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/what-the-markets-are-doing-on-12-october-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/what-the-markets-are-doing-on-12-october-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/what-the-markets-are-doing-on-12-october-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 12 October 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/what-the-markets-are-doing-on-12-october-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/what-the-markets-are-doing-on-12-october-2025\/&title=What the markets are doing on 12 October 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+12+October+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F10%2F12%2Fwhat-the-markets-are-doing-on-12-october-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/what-the-markets-are-doing-on-12-october-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673417\" class=\"content-area-description single-story post-673417 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.92704706-a425-4051-a581-9dbebfd8ea74.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 <\/strong><strong>was<\/strong><strong> unchanged at today\u2019s close<\/strong> on turnover of EGP 5.1 bn (12.6% above the 90-day average). International investors were the sole net buyers. The index is up 25.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Arabian Cement (+20.0%), Misr Cement (+17.8%), and Qalaa Holdings (+10.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> CIB (-1.8%), Credit Agricole (-1.5%), and Oriental Weavers (-1.5%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"673418\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">7<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/\">  \r\n                            Egypt targets 28 priority sectors in a bid to boost local manufacturing<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Egypt targets 28 priority sectors in a bid to boost local manufacturing&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/&title=Egypt targets 28 priority sectors in a bid to boost local manufacturing\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Egypt+targets+28+priority+sectors+in+a+bid+to+boost+local+manufacturing+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Fegypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/3163.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"673419\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-targets-28-priority-sectors-in-a-bid-to-boost-local-manufacturing\/3163-jpg-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/3163.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"3163.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/3163.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/3163.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-673418\" class=\"content-area-description post-673418 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-enterprisepm tag-industry tag-inside-industry tag-manufacturing wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>The Industry Ministry is targeting 28 sectors as <\/strong><strong>investment targets<\/strong> in a bid to strengthen local manufacturing and national industries, meet market needs, and reduce the import bill. The new windows come as an open invitation for serious investors to inject new capital or expand operations in the specified sectors, according to an Industry Ministry <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/mti.egypt\/posts\/pfbid02nQutdN9vGK7vuo7NzeUhQF4vrFGtZ16mTTke1Po7ykJKEhZbE5JVH3zE7aJ2Gfzdl\" style=\"\" rel=\"noopener\">statement<\/a> published late September.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The list serves not as an announcement, but rather a stepping stone in a new <\/strong><strong>integrated strategy to boost local production and the economy<\/strong> in a bid to meet domestic market needs, according to the ministry, which also stressed that success depends on local and foreign investor response to the invitation.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The sectors targeted include:<\/strong><\/p>\n<ul>\n<li><strong>Energy and water: <\/strong>Components for solar and wind energy, as well as desalination and treatment plants;<\/li>\n<li><strong>Transport and automotive: <\/strong>EVs and their components, tires, glass, and suspension systems;<\/li>\n<li><strong>Tech: <\/strong>AI solutions, industrial control systems, and robotics;<\/li>\n<li><strong>Food and health: <\/strong>Baby formula, med products and cosmetics, and alternative and health-conscious food products;<\/li>\n<li><strong>Metals and chemicals: <\/strong>Aluminum, petrochemicals, soda ash, and iron and its derivatives;<\/li>\n<li><strong>Textiles and leather: <\/strong>Ready-made garments, textile recycling, and developed leather products.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why these industries in particular?<\/strong> This list of industries was set based on the availability of energy (gas, electricity, mazut, and coal), average monthly wages for technical workers, and the availability of raw materials and the necessary facilities and technologies. Local market needs were also considered, as well as Egypt\u2019s strategic location, which would aid in the distribution of these industrial products. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The gov\u2019t is wagering on cooperation between local and foreign investors to drive <\/strong><strong>industry forward<\/strong> through tax and financial incentives and investment assurances, as well as programs designed to support innovation and entrepreneurship, according to Industry Minister Kamel El Wazir. These efforts represent a key pillar for actualizing the objectives of Egypt\u2019s Vision 2030 in building a sustainable economy capable of accessing global markets.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The potential investments will contribute to injecting new capital into <\/strong><strong>government-priority sectors<\/strong>, in light of the incentives and advantages to which President Abdel Fattah El Sisi pays special attention through the Supreme Council for Investment, such as the golden license system, facilitating licensing procedures, and allocating industrial lands, Egyptian Manufacturers\u2019 Association board member Ali Zein El Abedeen told EnterpriseAM. The announced potential investments, he affirmed, cover strategic sectors all of which align with the transition towards clean technology.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The move comes at a time when countries across the region, such as Saudi Arabia, <\/strong><strong>Morocco, and Turkey, are seeking to launch similar lists<\/strong> to attract industrial investments, also in an effort to localize production. The announcement of the list gives Egypt a competitive advantage, the ministry claims, especially when considering the ongoing infrastructure projects across ports and transport networks, which is set to bolster the country\u2019s position as a regional industrial hub.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The incentives announced thus far:<\/strong> As the government works to foster an attractive environment for industrial investments by easing licensing procedures, accelerating digital transformation, and advancing infrastructure via the introduction of new roads, ports, and industrial zones, it has launched financing initiatives to support these goals. These include working capital and production line initiatives with 15% interest rate financing to operate new factories and support expansions, El Wazir said during the launch of Egypt\u2019s <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=oLZUI7qxNaU\" style=\"\" rel=\"noopener\">Narrative for Economic Development<\/a> in September.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This is in addition to a new initiative to restructure <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6c41d9e5-172c-4bc2-9302-03ee28cd95d9\" style=\"\" rel=\"noopener\">faltering factories<\/a><\/strong><strong> in cooperation <\/strong><strong>with the Central Bank of Egypt<\/strong> through an investment fund in which the banking sector is participating, allowing for an injection of financing in exchange for a partial contribution to the companies\u2019 capital, with investors retaining the right to reclaim their share if the factory generates revenue.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An investor\u2019s biggest challenge is the absence of incentives that encourage them to <\/strong><strong>enter the market, not local demand<\/strong>, Federation of Egyptian Industries board member Mohamed El Bahy told EnterpriseAM. What this means is that the list of potential investments won\u2019t prove effective unless linked to clear incentives such as subsidized land and competitive energy prices. Competition with foreign industries is also made difficult on account of customs duties and bureaucratic complexities, according to El Bahy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An already-expanding investment base:<\/strong> Some 2.6k plots of industrial land have been allocated through the Egypt Digital Industrial Platform since its launch, and more than 6k new operating licenses were issued in the past year alone, contributing to the operation of 69 new factories, and over 230k new jobs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For industrial expansion to truly succeed in Egypt<\/strong>, clarity in government policies, quick decision-making, and a direct link between potential investments and incentives are required. This would result in a competitive environment truly capable of attracting both local and foreign investors long-term, industry experts told EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Talking numbers:<\/strong> Non-petroleum manufacturing activity recovered to a record of 14.7% in 2024\/25, surpassing a two-year period of contraction. This was reflected in the monthly index of manufacturing and extractive industries, which achieved growth of 14.0% in 2024\/25, compared to a contraction of 5.1% in 2023\/24 and 4.6% in 2022\/23, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid029u16CjVsukFXD6QMQ1fF1YP5oF6AiQpaXpNtzLGW2LQszV8afvTB75t7FdXfVPRDl?__cft__[0]=AZXVQU1-PJQYaeJ8IkjCxlKO_oC9MbhxEMpVr3-HGIwB1VUmTDEcldQckKk9DpMLOOt4G62XvV4XfXGpf4RPd_wwgjBNvHQn-wwQtYkWXQPK62OSOe_sBhOc0bHtIZ3pUEcu6NZ80S6BUrgBArus_gFrWsTNq9jovI0AKuVij5nfmTMhxVBYyKFLKn1W4ZeoM8U&amp;__tn__=%2CO%2CP-R\" style=\"\" rel=\"noopener\">cabinet statement<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/industry\/\">industry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"673420\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/12\/673420\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673420\" class=\"content-area-description single-story post-673420 post type-post status-publish format-standard hentry category-the-enterprisepm-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISEPM ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">?\ufe0f OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-26 October (Wednesday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7460\" style=\"\">Downtown Contemporary Arts Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 October (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Saleh-El-Nawawy_7443\" style=\"\">Saleh El Nawawy<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 October - 16 November (Sunday- Sunday): Cairo International Art District (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPbT94NCnyw\/?hl=en&img_index=1\" style=\"\">CIAD<\/a><\/span><span style=\"font-weight:400;\">) in Downtown Cairo<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> early bird registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15-16 October (Wednesday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/laddition_7455\" style=\"\">L\u2019Addition<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-17 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Umm-Kulthum-Musical_7296\" style=\"\">Umm Kulthum Musical<\/a><\/span><span style=\"font-weight:400;\"> at The Theater. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-18 October (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7390\" style=\"\">Oliver<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7439\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at El Malahy Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/TheGlowRun2025\" style=\"\">The Glow Run<\/a><\/span><span style=\"font-weight:400;\">, Palm Hills New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPRp1YVCIic\/\" style=\"\">Breast Cancer Run<\/a><\/span><span style=\"font-weight:400;\"> at District 5. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 7 November (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzfestival.com\/tickets\/\" style=\"\">Cairo International Jazz Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">31 October (Friday): Daylight saving time ends.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 6 December (Tuesday - Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14-24 November (Friday-Monday): Art Decoratifs Exhibition by <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/artdegypte\/?hl=en\" style=\"\">Art D\u2019Egypt\u00e9<\/a><\/span><span style=\"font-weight:400;\"> at the Egyptian Museum in Tahrir. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 November (Saturday): The TriFactory\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/ElGounaHalfMarathon2025\" style=\"\">El Gouna Half Marathon<\/a><\/span><span style=\"font-weight:400;\">, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-22 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/traversesummit.ticketsmarche.com\/event\/Traverse_4761#ticketsbuy%5C\" style=\"\">Traverse<\/a><\/span><span style=\"font-weight:400;\"> Summit at Hydeout, Hyde Park. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2025\" style=\"\">Marakez Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> by The TriFactory.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span style=\"font-weight:400;\"> at the Giza Plateau.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7399\" style=\"\">Ibrahim Maalouf<\/a><\/span><span style=\"font-weight:400;\"> at Concert Hall, New Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis, Merryland Park.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":673403,"template":"","categories":[],"tags":[],"class_list":["post-673402","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"28d1e480-b8c4-4fcc-9b2f-d6a4826d84f8","teaser":"","photo_url":"https:\/\/ent.news\/2025\/10\/533.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Authenticity - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authenticity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T08:39:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/\",\"name\":\"Authenticity - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2025-10-12T00:00:00+00:00\",\"dateModified\":\"2025-12-18T08:39:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Afternoon\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/PMarchives\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Authenticity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Authenticity - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/","og_locale":"en_US","og_type":"article","og_title":"Authenticity","og_url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/","og_site_name":"EnterpriseAM Egypt","article_modified_time":"2025-12-18T08:39:34+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/","url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/","name":"Authenticity - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1","datePublished":"2025-10-12T00:00:00+00:00","dateModified":"2025-12-18T08:39:34+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/533.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/authenticity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Afternoon","item":"https:\/\/enterpriseam.com\/egypt\/PMarchives\/"},{"@type":"ListItem","position":3,"name":"Authenticity"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/673402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/afternoon"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/673403"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=673402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=673402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=673402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}