{"id":671558,"date":"2025-09-09T00:00:00","date_gmt":"2025-09-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=671558"},"modified":"2025-12-18T07:53:36","modified_gmt":"2025-12-18T07:53:36","slug":"imitation-game","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/imitation-game\/","title":{"rendered":"Imitation game"},"content":{"rendered":"<section id=\"671560\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671560\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/\">\r\n                            Export councils request more subsidized financing                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Export councils request more subsidized financing&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/&title=Export councils request more subsidized financing\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Export+councils+request+more+subsidized+financing+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F09%2Fexport-councils-request-more-subsidized-financing%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/4\/327.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"671561\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/export-councils-request-more-subsidized-financing\/327-jpg-29\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/4\/327.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"327.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/4\/327.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/4\/327.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671560\" class=\"content-area-description single-story post-671560 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-enterprisepm tag-subsidies tag-trade tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.b07c3dac-7353-4e7b-833c-ea3f02fbdad2.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and happy hump day to you all.<\/strong> The weather may be cooler today in the city, but the news cycle is heating up.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Export councils are calling for more subsidized financing <\/strong><strong>initiatives:<\/strong> Export council representatives met with Prime Minister Moustafa Madbouly earlier this week to present demands aligned with the government\u2019s export growth plans, Engineering Export Council head Sherif El Sayad told EnterpriseAM. Their top priority is speeding up payouts under the new export subsidy program, according to El Sayed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Exporters are also calling for a new low-interest financing for raw materials and <\/strong><strong>production inputs<\/strong>, separate from the existing 15% financing for equipment. They\u2019re also asking that 50% of subsidies owed to SMEs for shipments through June 2024 be paid as a direct payment instead of via tax and insurance offsets to help them maintain production and exports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"https:\/\/mailchi.mp\/enterpriseam.com\/2025egyptforum\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/756.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mark your calendar for the 2025 EnterpriseAM Egypt Forum, <\/strong>our flagship forum and part of our must-attend series of invitation-only, C-suite-level gatherings. <a target=\"_blank\" href=\"https:\/\/mailchi.mp\/enterpriseam.com\/2025egyptforum\" style=\"\" rel=\"noopener\">Tap<\/a> to register your interest to attend. <strong>Want to partner with us? <\/strong>Reach out to Moustafa Taalab at <a target=\"_blank\" href=\"mailto:mtaalab@enterprisemea.com\" style=\"\" rel=\"noopener\">mtaalab@enterprisemea.com<\/a> to explore sponsorship opportunities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s<\/strong><strong> a busy afternoon in the global press, led by news of Israel ordering <\/strong><strong>evacuations across Gaza City.<\/strong> The occupying state has issued a complete evacuation order to all 1 mn residents of Gaza City as it prepares for its next stage of military takeover.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Leaflets including a map directing residents to move westward along the coast <\/strong><strong>towards Al Mawasi<\/strong> \u2014 an already overcrowded \u201chumanitarian zone\u201d \u2014 were dropped across northern Gaza, stating that residents remaining in the area would be in grave danger. Previous evacuation orders were followed by the Israeli military <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cx2jld7j50eo\" style=\"\" rel=\"noopener\">attacking<\/a> the designated safe zones.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cThe IDF [...] will operate in the Gaza City area with great force, just as it did <\/strong><strong>throughout the Strip,\u201d<\/strong> IDF Arabic spokesperson Avichay Adraee said. Health authorities in the city are set to evacuate its two main hospitals, Al Shifa and Al Ahli. \u201cThere is no safe place in Gaza, let alone a humanitarian zone,\u201d UNRWA Commissioner-General Philippe Lazzarini <a target=\"_blank\" href=\"https:\/\/www.unrwa.org\/newsroom\/official-statements\/unrwa-commissioner-general-gaza-gaza-being-obliterated-reduced\" style=\"\" rel=\"noopener\">said<\/a> on X following the news. (<a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/09\/09\/middleeast\/israel-gaza-city-evacuation-netanyahu-warning-intl\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/czx05061vz9t\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/israeli-military-evacuation-order-triggers-panic-gaza-city-2025-09-09\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/live\/2025\/sep\/09\/israel-gaza-city-evacuation-order-idf-military-offensive-live-updates-middle-east-crisis-latest-news\" style=\"\" rel=\"noopener\">Guardian<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE<\/strong>- A Russian airstrike on a village in Eastern Ukraine today left over 20 dead, President Volodymyr Zelensky said. The news follows an earlier Russian aerial attack \u2014 reportedly the <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/russia-hits-ukraine-with-biggest-air-attack-war-sets-government-building-ablaze-2025-09-07\/\" style=\"\" rel=\"noopener\">biggest<\/a> since the beginning of the Russia-Ukraine war \u2014 which struck down the Ukrainian government\u2019s main building in Kyiv over the weekend. (<a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/c1jz08j8313o\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/russian-airstrike-ukrainian-village-kills-over-20-zelenskiy-says-2025-09-09\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/09\/09\/europe\/russian-bomb-attack-ukrainian-civilians-yarova-intl\" style=\"\" rel=\"noopener\">CNN<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>OVER IN NEPAL-<\/strong> Nepal\u2019s Prime Minister KP Sharma Oli has resigned after youth-led protests over the country\u2019s social media ban and government corruption left over 19 dead and hundreds injured. Protestors were met with live ammunition, water canons, and tear gas in what is reportedly \u201cNepal\u2019s worst unrest in decades,\u201d according to CNN. (<a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/09\/09\/asia\/nepal-protests-social-media-ban-explainer-intl-hnk\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/c741n80ndlxt\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/live\/2025\/09\/09\/world\/nepal-protests\" style=\"\" rel=\"noopener\">New York Times<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S<\/strong><strong> WEATHER- <\/strong>Enjoying the cooler-than-usual weather? Good news: it\u2019s not going anywhere. Temperatures in Cairo are set to peak at a hazy 33\u00b0C before cooling down to 21\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/subsidies\/\">subsidies<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/trade\/\">trade<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671562 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"671562\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/671562\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671562\" class=\"content-area-description single-story post-671562 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671563\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671563\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/\">\r\n                            Life imitates\u2026 AI?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Life imitates\u2026 AI?&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/&title=Life imitates\u2026 AI?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Life+imitates%E2%80%A6+AI%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F09%2Flife-imitates-ai%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/504.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"671564\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/life-imitates-ai\/504-jpg-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/504.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"504.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/504.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/504.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671563\" class=\"content-area-description single-story post-671563 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.a6f4ab59-bfa0-40e7-b2ff-64f45b47862e.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The script has flipped \u2014 humans are starting to parrot AI lingo.<\/strong> A University of Florida <a target=\"_blank\" href=\"https:\/\/arxiv.org\/pdf\/2508.00238\" style=\"\" rel=\"noopener\">study<\/a> found that the AI lexicon has infiltrated our own, a far cry from the Turing test, the benchmark for machine sophistication based on its ability to imitate humans. According to <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/johnwerner\/2025\/09\/06\/why-humans-might-be-mimicking-ai-too\/?ss=ai\" style=\"\" rel=\"noopener\">Forbes<\/a>, overuse of words like the now infamous \u201cdelve\u201d by LLMs is causing once-uncommon words to surface in everyday conversation.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Word on the street:<\/strong> Overreliance on ChatGPT since its 2022 launch has fundamentally changed how we communicate \u2014 we are unconsciously adopting AI quirks in both our writing and speech. In addition to \u201cdelve,\u201d the study reports a hike in the use of words like \u201cintricate\u201d and \u201cunderscore,\u201d while their simpler synonyms fall out of favor. Unlike traditional word trends that emerged from real-world events, today it\u2019s technology that drives linguistic evolution.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Keeping it real by gatekeeping it.<\/strong> The surest way to sound human today is by deliberately avoiding AI-favored terminology and writing styles \u2014 but we at EnterpriseAM still cling to our em-dashes. Thanks to LLMs, a growing list of words and phrases have become taboo for anyone seeking authenticity in academic writing, research presentations, or marketing copy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The lines are blurring.<\/strong> The distinction between human and machine communication has been increasingly crucial in our digital age. This linguistic mimicry creates genuine risks \u2014 in online interactions, there\u2019s a significant chance your conversation partner \u2014 or favorite online content creator \u2014 is an AI bot masquerading as human. The unsettling reality is that detection has become nearly impossible, leaving us humans at the mercy of bot creators\u2019 transparency.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Where does this leave the future of human communication?<\/strong> The big question is whether future generations will find new ways to sound authentically human \u2014 this is the first time in human history that humans aren\u2019t steering the development of language. We might be witnessing an unprecedented homogenization of language that flattens the rich diversity and creativity of the human voice. Bummer.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671565 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"671565\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/671565\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671565\" class=\"content-area-description single-story post-671565 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671566\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671566\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">EAT THIS TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/small-plates-and-big-flavors-at-dieze\/\">\r\n                            Small plates and big flavors at Dieze                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/small-plates-and-big-flavors-at-dieze\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The quality is consistently solid across the menu, with well-prepared dishes that are nicely seasoned and portioned perfectly for sharing. That said, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/diezeegypt\/?hl=en\" style=\"\" rel=\"noopener\">Dieze<\/a> \u2019s menu leans heavily towards starters and small plates, so while these dishes really shine, the main course options feel a bit limited compared to what you\u2019d usually expect at a Lebanese spot.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The vine leaves are a menu highlight. <\/strong>The texture is spot-on \u2014 tender without falling apart \u2014 with just the right balance of sauce and seasoning that hits all the flavor notes without being too salty or acidic. The chilli potatoes are another standout, with that great contrast of crispy outside and fluffy inside, all tossed in perfectly spiced seasoning that makes them seriously addictive. The tabbouleh delivers exactly what you want from this classic \u2014 fresh and vibrant, with the herbs, lemon, and tomato all working together beautifully.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>From the grill, the kafta and shish tawook are both excellent.<\/strong> These dishes are expertly done \u2014 juicy, well-seasoned, and true to their traditional roots. They may not be groundbreaking, but they deliver those authentic flavors perfectly. For something a bit different, try the Caesar tawook salad \u2014 smoky grilled chicken with crisp greens and creamy Caesar dressing. It might sound like an odd pairing, but it actually works really well, offering something fresh without feeling forced.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dieze is also known for their shish barak fattah<\/strong>, though this signature dish is a bit of a mixed bag. The flavors show promise, but the overall balance feels off \u2014 the proportions of bread, yogurt, and filling could use some tweaking to bring everything together more harmoniously.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>You can order through <a target=\"_blank\" href=\"https:\/\/www.talabat.com\/egypt\/dieze\" style=\"\" rel=\"noopener\">Talabat<\/a> or <a target=\"_blank\" href=\"https:\/\/www.elmenus.com\/cairo\/dieze-4o463\/al-mokatam-2lkm8\/scanned-menu\" style=\"\" rel=\"noopener\">ElMenus<\/a>, or visit their locations in Trivium Square and Uptown Cairo. Both spots have a nice, slightly upscale vibe that feels just fancy enough \u2014 perfect for a casual dinner that still feels special.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eat-this-tonight\/\">Eat This Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671568\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671568\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egypts-world-cup-qualification-hangs-in-the-balance\/\">\r\n                            Egypt\u2019s World Cup qualification hangs in the balance                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egypts-world-cup-qualification-hangs-in-the-balance\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Behind them are Guinea-Bissau with 10 points and Sierra Leone with 9 points, both of which have lost hope of direct qualification, instead competing for second place to qualify for the playoffs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s qualification chances:<\/strong> A victory over Burkina Faso by any margin can mean The Pharaohs announcing their fourth World Cup appearance in history, joining the 1934, 1990, and 2018 advents. A draw will postpone qualification to the next round, during which the Egyptian team would need just one point from their matches against Djibouti and Guinea-Bissau in October. Defeat would change the dynamic completely, forcing our team to clinch both upcoming matches to qualify, or wait for their rivals to stumble.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can catch Egypt vs. Burkina Faso on one of these channels: ON Sport | MBC Egypt 2 | SSC 1.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other important African qualifying matches to keep an eye on:<\/strong><\/p>\n<ul>\n<li>DR Congo vs. Senegal (7pm)<\/li>\n<li>Togo vs. Sudan (7pm)<\/li>\n<li>South Africa vs. Nigeria (7pm)<\/li>\n<li>Cape Verde vs. Cameroon (7pm)<\/li>\n<li>Gabon vs. C\u00f4te d\u2019Ivoire (10pm)<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s and Tunisia\u2019s B teams will be facing off in another friendly <\/strong><strong>match tonight at 9:30pm,<\/strong> as part of preparations for the Arab Cup this December.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The teams shook hands last Saturday,<\/strong> with our homegrown team coming out on top thanks to a goal scored by Mohamed \u201cAfsha\u201d Magdy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s Arab Cup group includes the UAE and Jordan, <\/strong>alongside the victor of the upcoming Kuwait-Mauritania match. The primary Pharaohs have deputized the B team so that they can center their focus on the African Cup of Nations in Morocco.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>European World Cup qualifiers we\u2019re flipping through, all with a starting whistle of <\/strong><strong>9:45pm:<\/strong><\/p>\n<ul>\n<li>France vs. Ireland<\/li>\n<li>Hungary vs. Portugal<\/li>\n<li>Norway vs. Moldova<\/li>\n<li>Serbia vs. England<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671570\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide 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class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-pk1arzw\" data-v=\"4\" data-block-id=\"pk1arzw\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-pk1arzw-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-pk1arzw-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4nbr4of\" data-v=\"4\" data-block-id=\"4nbr4of\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4nbr4of-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4nbr4of-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg 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class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"671572\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/catch-darb-15s-garage-sale-this-weekend\/506-jpg-28\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/506.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"506.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/506.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/506.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671571\" class=\"content-area-description single-story post-671571 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.e0b02b8f-cee8-4ea6-8de2-44fbe47769b9.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Give a preloved item its new home at Darb 15\u2019s <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNtHINw2k_l\/?img_index=1\" style=\"\" rel=\"noopener\">Garage Sale<\/a><\/strong>, happening on Friday, 12 September and Saturday, 13 September. Join the sustainability crowd and browse through a huge collection of secondhand items. Doors open from 12pm to 10pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the mood for satire?<\/strong> Sokseeh is bringing <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DN-w0ytDJQ4\/\" style=\"\" rel=\"noopener\">Not Just For Men<\/a> to their Rihany Stage. Don\u2019t miss out on this interactive live comedy show on Wednesday, 10 September. Grab your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7260\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sing along to The Weeknd\u2019s greatest hits at Party Monsters\u2019s <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOEbzKtjClK\/?img_index=1\" style=\"\" rel=\"noopener\">Tribute Night<\/a><\/strong>, live at El Sawy Culturewheel on Wednesday, 10 September. Get your tickets at the door or through El Sawy Culturewheel\u2019s <a target=\"_blank\" href=\"https:\/\/www.culturewheel.com\/ar\/events\/Jz1wzMnxma\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>George Wassuf fan?<\/strong> Saad El Oud is here to switch things up with an intimate George Wassuf <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNlnD9CIG7v\/\" style=\"\" rel=\"noopener\">tribute night<\/a> at Madinaty\u2019s Boom Room on Wednesday, 10 September. Book your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7217\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good news, friends: We\u2019ve got some squash to look forward to this <\/strong><strong>September<\/strong>. Running from Friday, 12 September to Friday, 19 September, the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNxr1EKYmNj\/\" style=\"\" rel=\"noopener\">CIB Egyptian Squash Open 2025<\/a> \u2014 headlined by World No. 1s Mostafa Asal and Nouran Gohar \u2014 will be taking place right by the Great Pyramids of Giza, with opening games at Club O West. Ticket details are yet to be confirmed, but we\u2019d suggest keeping an eye out for them on the tournament\u2019s <a target=\"_blank\" href=\"https:\/\/cibegyptiansquashopen.net\/info\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This one\u2019s for the Disney pop fans: <\/strong>Catch all your favorite hits by pop icons Miley Cyrus and Demi Lovato at Revamped\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOE1gbeDOsr\/\" style=\"\" rel=\"noopener\">Tribute Night<\/a> on Monday, 15 September. Get your tickets on <a target=\"_blank\" href=\"https:\/\/www.easykash.net\/ILR1234\" style=\"\" rel=\"noopener\">EasyKash<\/a> or at Room Art Space\u2019s New Cairo branch. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If you\u2019re looking for your next vintage find, we\u2019ve got some good news<\/strong>. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DODDd4mjNyo\/\" style=\"\" rel=\"noopener\">Cairo Flea<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DODDd4mjNyo\/\" style=\"\" rel=\"noopener\">Market Streets Edition<\/a> is kicking off the new thrifting season on Saturday, 20 September at Zamalek\u2019s Horreya Garden. The market is set to run from 10am to 10pm, and will feature everything from vintage finds to handcrafted treasures.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Vocal powerhouses <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOJRgg2iAkL\/\" style=\"\" rel=\"noopener\">Medhat Saleh<\/a><\/strong><strong> and <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DOJE3oCCp3R\/\" style=\"\" rel=\"noopener\">Amal Maher<\/a><\/strong><strong> to share the stage <\/strong>at Abdeen Palace on Sunday, 5 October. Catch the magic live and secure your tickets today through <strong><a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1483\" style=\"\" rel=\"noopener\">Tazkarti<\/a><\/strong>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671573\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671573\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/what-the-markets-are-doing-on-9-september-2025\/\">\r\n                            What the markets are doing on 9 September 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/what-the-markets-are-doing-on-9-september-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/what-the-markets-are-doing-on-9-september-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/what-the-markets-are-doing-on-9-september-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 9 September 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/what-the-markets-are-doing-on-9-september-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/what-the-markets-are-doing-on-9-september-2025\/&title=What the markets are doing on 9 September 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+9+September+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F09%2Fwhat-the-markets-are-doing-on-9-september-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/what-the-markets-are-doing-on-9-september-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671573\" class=\"content-area-description single-story post-671573 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.dfa718f0-76bc-45b9-9fe6-a62b8f8d002c.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 0.6% at today\u2019s close<\/strong> on turnover of EGP 4.4 bn (1% below the 90-day average). International investors were the sole net sellers. The index is up 15.6% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Misr Cement (+6.0%), Eastern Company (+4.9%), and Arabian Cement (+2.8%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Telecom Egypt (-3.6%), Raya Holding (-2.6%), and Palm Hills Developments (-2.5%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671574\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671574\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/\">\r\n                            Our Founder of the Week: Mo\u0304ko Chocolates\u2019 Mahmoud Barakat                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Our Founder of the Week: Mo\u0304ko Chocolates\u2019 Mahmoud Barakat&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/&title=Our Founder of the Week: Mo\u0304ko Chocolates\u2019 Mahmoud Barakat\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Our+Founder+of+the+Week%3A+Mo%CC%84ko+Chocolates%E2%80%99+Mahmoud+Barakat+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F09%2F09%2Four-founder-of-the-week-moko-chocolates-mahmoud-barakat%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/126.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"671575\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/our-founder-of-the-week-moko-chocolates-mahmoud-barakat\/126-jpg-40\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/126.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"126.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/126.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/126.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671574\" class=\"content-area-description single-story post-671574 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-of-the-week tag-enterprisepm tag-entrepreneurship tag-food-and-beverage tag-founder-of-the-week tag-lifestyle wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.cbaf597f-2c1a-4724-9bd6-a0bb649994ff.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>OUR<\/strong><strong> FOUNDER OF THE WEEK<\/strong> \u2014 Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s business or startup community got their big break, asks about their experiences running a company, and gets their advice for budding entrepreneurs. Speaking to us this week is Mahmoud Barakat (<a target=\"_blank\" href=\"http:\/\/linkedin.com\/in\/mahmoudbarakat?originalSubdomain=eg\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), founder of Egyptian confectionary brand <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mokochocolates\/?hl=en\" style=\"\" rel=\"noopener\">M\u014dko Chocolates<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Mahmoud Barakat, I\u2019m the founder of M\u014dko, Egypt\u2019s premium artisanal <\/strong><strong>chocolate and confectionery brand<\/strong>, built to international standards. We believe that chocolate should be part of everyday life, not limited to special occasions. I have a Bachelor\u2019s and MBA in economics and finance from the University of Toronto\u2019s Rotman School of Management. My education really taught me how to think analytically \u2014 which is invaluable when working in the F&B industry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Before I started M\u014dko, I kicked off my career in private equity<\/strong>, later joining my father at his private equity fund here in Egypt. Then I came to inherit our family\u2019s confectionary factory from my grandmother, and discovered that this could be a career path that I wanted to take \u2014 the entrepreneurial path. The factory used to operate under a different brand name, and M\u014dko officially launched in 2021.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Extensive research showed us that it was about time for an Egyptian premium brand <\/strong><strong>to enter the market <\/strong>\u2014 it was a clear opportunity to create something that didn\u2019t exist yet. Even though I\u2019m not a chef, I took chocolate and gelato courses in Belgium and Italy. There\u2019s a lot of knowledge required to make good chocolate, and I wanted that know-how. We launched slowly with a few products in supermarkets and saw that there was the demand we expected.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other chocolate brands position themselves around gifting and special occasions, <\/strong><strong>but we saw a different opportunity<\/strong> \u2014 chocolate should be accessible. We wanted to go for vibrant packaging to reflect that philosophy, as we noticed that our competitors were just going with black and gold.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I felt successful when I realized that people were consuming our products as part of <\/strong><strong>their daily routine<\/strong> \u2014 going from one location to seven made me feel like we\u2019ve become part of people\u2019s lives. Another moment was seeing international visitors come to our stores and enjoy what Egypt had to offer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In five years, I see M\u014dko as a regional brand and a leader in artisanal confectionery <\/strong><strong>and chocolate<\/strong>. We already have our sights set on expanding to the Middle East very soon, bringing new offerings to the region while scaling thoughtfully and maintaining quality. That\u2019s been our ethos and our goal over the past couple of years.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I started this business at a very economically turbulent time, and we\u2019ve learned so <\/strong><strong>much in a short span<\/strong>. We had to deal with supply chain obstructions and crazy cost flights, and we adapted by diversifying our product lines to circumvent certain price increases. Our most important takeaway was that our customer loyalty was rooted in our consistency. Supply chain issues or price increases aren\u2019t the customer\u2019s problem.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are things I\u2019d like to change about the industry<\/strong>, with the first thing being supply chain resilience. Being able to source locally and having alternative networks will give everyone more stability and will allow business owners to focus on quality rather than logistical crisis management. This will pour into operational discipline, seeing as consistency is everything. The second thing would be consumer education. Many don\u2019t understand the craftsmanship that goes into the products \u2014 there\u2019s an art behind chocolate.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Watching our vision turn into reality and seeing our team grow gives me so much<\/strong><strong> satisfaction<\/strong>. On the other hand, maintaining quality in an environment that\u2019s constantly changing \u2014 from ingredients to supply chains \u2014 is a constant challenge. It can also get hectic, given that it\u2019s a 24\/7 job. I don\u2019t think work-life balance exists in entrepreneurship. Work comes in waves and seasons \u2014 sometimes you\u2019re running to meet deadlines, and some weeks are a little more relaxed. It\u2019s about managing priorities, moment to moment. It\u2019s less about having an unrealistic equilibrium of \u201cI have to be there at X and leave at Y.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I love listening to audiobooks<\/strong>, and one that I\u2019ve enjoyed recently is <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/38743564-billion-dollar-whale\" style=\"\" rel=\"noopener\">Bn Dollar<\/a><a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/38743564-billion-dollar-whale\" style=\"\" rel=\"noopener\">Whale<\/a>. It\u2019s a non-fiction account of one of the biggest financial heists in the world. It\u2019s very, very riveting \u2014 and an interesting story about thieves. I\u2019ve listened to it more than once, and I found it very well researched.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I weren\u2019t the brain behind M\u014dko?<\/strong> I don\u2019t know. I love to travel, I love going fishing, but I don\u2019t know what I would do in life. It\u2019s not like I grew up a chocolate aficionado \u2014 I was thrown into it and I found that it was something I had a passion for. This is going to sound clich\u00e9, but if I went back in time, I\u2019d tell myself to trust the process, celebrate everyday wins, and know that building a business comes in increments.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Every success story takes its own time<\/strong>, and you should filter out the noise of other success stories and focus on building something solid. Every problem has a solution, and you\u2019ll find it eventually. It might not be the solution you\u2019re looking for, but you\u2019ll always find a way.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/entrepreneurship\/\">entrepreneurship<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food-and-beverage\/\">food and beverage<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671576\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/671576\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671576\" class=\"content-area-description single-story post-671576 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9-15 September (Tuesday-Saturday): Passing By art exhibition at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlnD9CIG7v\/\" style=\"\">George Wassuf tribute night<\/a><\/span><span style=\"font-weight:400;\"> at Madinaty\u2019s Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7260\" style=\"\">Not Just for Men Comedy Show<\/a><\/span><span> at <\/span><span>Rihany<\/span><span style=\"font-weight:400;\"> Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 September (Wednesday); <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DOEbzKtjClK\/?img_index=1\" style=\"\">The Weeknd Tribute Night<\/a><\/span><span style=\"font-weight:400;\"> at El Sawy Culturewheel.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 September (Thursday): Art and technique panel discussion at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-13 September (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNtHINw2k_l\/?img_index=1\" style=\"\">Garage Sale<\/a><\/span><span style=\"font-weight:400;\"> at Darb 15.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-19 September (Friday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNxr1EKYmNj\/\" style=\"\">CIB Egyptian Squash Open 2025<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=4\" style=\"\">Wael Gassar and Reham Abdelhakim<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 September (Monday): Miley Cyrus & Demi Lovato <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DOE1gbeDOsr\/\" style=\"\">Tribute Night<\/a><\/span><span style=\"font-weight:400;\"> at Room Art Space New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 September (Tuesday): Ibrahim Eissa book signing at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 September (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/marassi.ticketsmarche.com\/event\/6916#ticketsbuy\" style=\"\">Ragheb Allama<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 September (Thursday): Umm Kalthoum <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1472\" style=\"\">Tribute Concert<\/a><\/span><span> at Alexandria Opera House\u2019s Open Air Theatre.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 September (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNIt7DUoS8i\/\" style=\"\">Tamer Ashour<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 September (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DOG76VeioBu\/\" style=\"\">Myriam Fares<\/a><\/span><span style=\"font-weight:400;\"> at Kiki\u2019s Beach.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=4\" style=\"\">Assala and Ahmed Saad<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 September (Saturday): Cairo Flea Market Streets Edition at Zamalek\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DODDd4mjNyo\/\" style=\"\">Horreya Garden<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 September (Saturday): Diversity art exhibition at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DN5X9g3iB36\/?hl=en\" style=\"\">Tamino<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo International Convention Center.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 October (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DOJRgg2iAkL\/\" style=\"\">Medhat Saleh<\/a><\/span><span> & <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DOJE3oCCp3R\/\" style=\"\">Amal Maher<\/a><\/span><span style=\"font-weight:400;\"> at Abdeen Palace.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Monday): Armed forces day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 October (Tuesday): Enterprise Egypt Forum 2025.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMp25tYiYV2\/?hl=en\" style=\"\">Anyma<\/a><\/span><span style=\"font-weight:400;\"> at The Great Pyramids.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 7 December (Tuesday - Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span> at the Giza Plateau. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":671559,"template":"","categories":[],"tags":[],"class_list":["post-671558","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"b2ede49d-534c-4eb8-a4ad-5c36710a3939","teaser":"","photo_url":"https:\/\/ent.news\/2025\/9\/505.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Imitation game - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/imitation-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imitation 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