{"id":671071,"date":"2025-08-31T00:00:00","date_gmt":"2025-08-31T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=671071"},"modified":"2025-12-18T07:40:58","modified_gmt":"2025-12-18T07:40:58","slug":"fertile-soil","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/fertile-soil\/","title":{"rendered":"Fertile soil"},"content":{"rendered":"<section id=\"671073\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671073\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/\">\r\n                            Chinese energy giant pledges USD 1 bn in investments in Egypt                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Chinese energy giant pledges USD 1 bn in investments in Egypt&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/&title=Chinese energy giant pledges USD 1 bn in investments in Egypt\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Chinese+energy+giant+pledges+USD+1+bn+in+investments+in+Egypt+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F31%2Fchinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1776.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"671074\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/chinese-energy-giant-pledges-usd-1-bn-in-investments-in-egypt\/1776-jpg-19\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1776.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1776.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1776.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1776.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671073\" class=\"content-area-description single-story post-671073 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-egypt-china-relations tag-enterprisepm tag-investment-watch tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.df77be3a-b12f-486e-9525-5f8884b3a5b1.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends<\/strong>, and welcome to the start of a shorter-than-usual workweek. It\u2019s a calm day in the press, with the news cycle \u2014 both home and abroad \u2014 dominated by the latest updates from the Shanghai Cooperation Organization summit.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>China Energy E<\/strong><strong>ngineering Corporation (<\/strong><strong><a target=\"_blank\" href=\"https:\/\/ceecglobal.net\/\" style=\"\" rel=\"noopener\">CEEC<\/a><\/strong><strong>) is <\/strong><strong>looking to <\/strong><strong>invest<\/strong><strong> USD 1 bn into <\/strong><strong>Egypt over the next five years in desalination, renewables, and energy storage<\/strong>, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/1325766749593742\" style=\"\" rel=\"noopener\">statement<\/a> from the cabinet. The announcement follows Prime Minister Moustafa Madbouly\u2019s meeting with CEEC\u2019s chairman in China\u2019s Tianjin, on the sidelines of the Shanghai Cooperation Organization Plus summit.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The gov\u2019t is offering incentives and pushing the company to help localize <\/strong><strong>components for renewables and desalination<\/strong>, as Egypt works to meet an additional 5-6 GW of annual demand for renewable energy. Also part of the government\u2019s energy and desalination plans are exporting power to Europe, boosting renewables to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/72a63194-e6d2-4d73-a263-7e0d1241c335\/what%25e2%2580%2599s-in-the-pipeline-for-the-egyptian-climate-exchange%3F\" style=\"\" rel=\"noopener\">20%<\/a> of the energy mix in FY 2025-26, and ramping up desalination to 10 mn cbm\/day within five years \u2014 up from 1.4 mn cbm\/day.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"https:\/\/enterprise.news\/destination-sahel\/en\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1502.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">In the fourth issue of our Destination Sahel series, we're bringing you the latest updates on New Alamein City and a look at the best investments in Sahel today. We also investigate the growing issue of beach erosion and its impact on our shores.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Look for Destination Sahel, Issue IV, in your inbox on Wednesday, 3 September.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Missed the first three issues? Tap <a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\" style=\"\" rel=\"noopener\">here<\/a> to read the full series. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s a relatively calm afternoon in the business press, with India and China setting aside their differences amid Trump\u2019s tariff wars getting the most ink<\/strong>:<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Indian Prime Minister Narendra Modi and Chinese President Xi Jinping affirmed that <\/strong><strong>both countries are developing a growing trust following years of tension and political disputes<\/strong>. Both leaders met on the sidelines of the Shanghai Cooperation Organisation summit \u2014 which was also attended by Russian President Vladimir Putin alongside other global leaders \u2014 in the Chinese city of Tianjin. The summit marked the Indian PM\u2019s first visit to China in seven years. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cIt is the right choice for both sides to be friends,\u201d<\/strong> President Xi said, noting that there is now an \u201catmosphere of peace and stability\u201d between both Asian countries. The amicable meeting follows Trump\u2019s steep 50% tariffs on India that went into effect last week, and are among the highest ever charged \u2014 on par with the tariffs on China. (<a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/clyrwv0egzro\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/china\/india-committed-improving-ties-with-china-modi-tells-xi-2025-08-31\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/08\/31\/china\/india-china-xi-modi-meeting-intl-hnk\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/890c1986-e4b4-43d5-a2f6-ce319c510d23\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/08\/31\/chinas-xi-and-indias-modi-meet-vow-to-resolve-border-differences.html\" style=\"\" rel=\"noopener\">CNBC<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly briefing of all things industrial in Egypt.<\/strong> Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue<\/strong>: We\u2019re taking a look at the current state of Egypt\u2019s fertilizer industry, and what risks loom just around the corner. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> We\u2019re in for a particularly hot day tomorrow, with temperatures in Cairo set to peak at 38\u00b0C, before cooling down to 23\u00b0C. Still up north? Expect a high of 29\u00b0C and a low of 25\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egypt-china-relations\/\">Egypt-China relations<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/investment-watch\/\">investment watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671075 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"671075\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/671075\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671075\" class=\"content-area-description single-story post-671075 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671076\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671076\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/ai-assisted-shopping-will-transform-ecommerce\/\">\r\n                            AI-assisted shopping will transform ecommerce                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/ai-assisted-shopping-will-transform-ecommerce\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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This means bad news for ecommerce as sellers and brands struggle to adapt to AI-generated search results, according to the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/6d951293-d750-48b9-92b6-632fdfb92f18\" style=\"\" rel=\"noopener\">Financial Times<\/a>. With Google, <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/757d9b97-9e88-41ee-b2a6-e92f5a28a7f1\" style=\"\" rel=\"noopener\">OpenAI<\/a>, and Microsoft already introducing product hunting through AI-powered features, how will consumers and, most importantly, online sellers hold out?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI makes the call<\/strong>. Now that AI has infiltrated traditional search engines, users are clicking less on websites and instead relying on AI-generated summaries. As a result, cropping up in AI-generated results has become every advertiser\u2019s goal. Startups like <a target=\"_blank\" href=\"https:\/\/www.tryprofound.com\/\" style=\"\" rel=\"noopener\">Profound<\/a>, <a target=\"_blank\" href=\"https:\/\/refine.dev\/\" style=\"\" rel=\"noopener\">Refine<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.algolia.com\/\" style=\"\" rel=\"noopener\">Algolia<\/a> now exist for the purpose of monitoring brand presence in AI chatbots. A platform that does the search for you essentially robs users of the unrestrained experience of primary shopping, limiting a consumer\u2019s choice. As Profound co-founder James Cadwallader puts it, \u201cAI agents steal or hijack that consumer from the brand.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>How can brands reach users now?<\/strong> While AI agents primarily choose the top results from traditional search engines to include in their product recommendations, other mechanisms are taking precedence over traditional <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2207d9e5-a62b-4152-9a7a-ab6abc673b44\/is-digital-marketing-in-danger%3F\" style=\"\" rel=\"noopener\">search engine optimization<\/a> (SEO). Google, for instance, leverages advertising, search results, and stored personal data to give customized recommendations. Advertisers are using techniques like creating longer URLs with specific keywords or obtaining a mention on websites that are more likely for AI agents to pick up. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Online marketing is shifting its focus from traditional SEO to accommodate for a rise <\/strong><strong>in \u201csemantic search.\u201d<\/strong> The old ways of searching for specific clothing items are losing momentum as users now shop through AI chatbots with broad search terms like \u201ca wedding in the south of France.\u201d Brands have to account for such associations in their text descriptions in order to turn up on AI\u2019s radar. However, research from the University of Applied Sciences Upper Austria suggests that chatbots can also consider advertising on traditional websites, prioritizing simple clear-text advertising over images. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Are we once again compromising our personal data? <\/strong>These AI agents don\u2019t just stop at generating product selections, they can complete orders on a consumer\u2019s behalf. Transactions would take place through chatbots, according to <a target=\"_blank\" href=\"https:\/\/www.deptagency.com\/\" style=\"\" rel=\"noopener\">Dept<\/a> CEO Dimi Albers, and not the actual seller\u2019s platform. As these models interact in a closed loop, users\u2019 personal data could be exploited for easy transactions, which raises concerns over privacy and control. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>OpenAI is leading on the AI ecommerce front<\/strong>, having developed <a target=\"_blank\" href=\"https:\/\/openai.com\/index\/introducing-operator\/\" style=\"\" rel=\"noopener\">Operator<\/a>, a shopping system that can run ecommerce browsing. The AI titan also has its sights set on collecting shares from product sales made through ChatGPT \u2014 with an upcoming integrated checkout <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/openai-working-payment-checkout-system-within-chatgpt-ft-reports-2025-07-16\/\" style=\"\" rel=\"noopener\">feature<\/a>. Perplexity has its AI search engine <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/90c656fc-82dc-42d0-a3b6-a7fc112168da\/perplexity%25e2%2580%2599s%253cmark%253e-comet%253c%2Fmark%253e-is-coming-to-shatter-the-google-search-bar\" style=\"\" rel=\"noopener\">Comet<\/a> that operates on different apps on a user\u2019s desktop, Microsoft has its <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9889462a-a485-4a7d-bd29-5f2c9b530618\/microsoft%25e2%2580%2599s%253cmark%253e-copilot%253c%2Fmark%253e-can-now-access-everything-on-your-screen\" style=\"\" rel=\"noopener\">Action feature<\/a> that acts as a shopping browser, and Google\u2019s <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8499e8e6-6233-4e8f-be05-3c40eb24b66c\/is-google-losing-connection-with-the-internet%3F\" style=\"\" rel=\"noopener\">AI mode<\/a> also generates different product selections. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/consumerism\/\">CONSUMERISM<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671078 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"671078\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/671078\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671078\" class=\"content-area-description single-story post-671078 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671079\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671079\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/night-always-comes-is-a-chilling-fast-paced-drama\/\">\r\n                            Night Always Comes is a chilling fast-paced drama                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/night-always-comes-is-a-chilling-fast-paced-drama\/\" target=\"_blank\">\n                    Open in 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data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/night-always-comes-is-a-chilling-fast-paced-drama\/1494-jpg-9\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1494.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1494.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1494.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1494.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671079\" class=\"content-area-description single-story post-671079 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprise-recommends tag-enterprisepm tag-on-the-tube-tonight tag-worth-watching wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.00b7e1d6-9501-4174-819a-5dee623c9d7c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Netflix originals have, over the years, garnered quite the negative reputation <\/strong><strong>for themselves<\/strong>. We wouldn\u2019t say it\u2019s an unjust one, seeing as most films produced by Netflix indeed end up proving subpar. <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt31567422\/\" style=\"\" rel=\"noopener\">Night Always Comes<\/a>, however, is not one of those films. Starring Vanessa Kirby as Lynette, a hard-working young woman working tirelessly to protect her family, the movie is one of Netflix\u2019s best releases in quite some time. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The plot<\/strong>: Lynette lives with her mother, Doreen (Jennifer Leigh), and her brother Kenny (Zack Gottsagen), who has Down syndrome. They\u2019re stuck in a rundown rental, yet it\u2019s the only place they can call home. Lynette and Doreen\u2019s landlord gives them the chance to purchase their home for USD 25k, well below market average. Lynette painstakingly reminds her mother to withdraw the money and show up to the signing appointment, only to find out that Doreen decided to blow all the money on a brand new Mazda. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The movie thrives on uncomfortable confrontations<\/strong>. After an emotionally-driven and heated argument with her mother, Lynette realizes that she\u2019s on a solo mission to somehow make USD 25k materialize before sunrise. It seems impossible, yet Lynette begins formulating a plan. The film\u2019s events all take place in one singular night, following a desperate woman at her wit\u2019s end as she risks it all to save her brother, lest he be taken away by social services. From grand theft to manslaughter, Lynette\u2019s night doesn\u2019t go quite as planned. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sounds familiar? It\u2019s because it is<\/strong>. Night Always Comes bears striking resemblance to <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt31013030\/\" style=\"\" rel=\"noopener\">Flight 404<\/a>, the 2024 Egyptian movie starring Mona Zaki. While Kirby\u2019s and Zaki\u2019s characters share different end goals, their path to obtaining money follows similar routes \u2014 and backstories. Rest assured, however, that even if you\u2019ve seen Flight 404, Night Always Comes will still surprise you.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Through dreamlike cinematography, the film evokes a dark and foreboding feeling<\/strong>. From the get-go, the stakes are set: visuals of homeless individuals are depicted as Lynette speeds through the streets and radio channels seem to focus exclusively on the housing crisis. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Lynette cannot mentally or physically escape what awaits her and her family, and that <\/strong><strong>is what fuels her<\/strong>. Lynette\u2019s actions \u2014 while at times ludicrous \u2014 are justified, and viewers begin connecting with her as more and more of her past is revealed. It\u2019s a fast paced, thrilling, and emotional drama \u2014 one that will have you sympathizing with the protagonist\u2019s every move. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH<\/strong>: You can stream Night Always Comes on <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/eg-en\/title\/81770158\" style=\"\" rel=\"noopener\">Netflix<\/a>, and catch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Gd44vTsTUhs\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:09)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671081\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671081\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/\">\r\n                            Liverpool and Arsenal face off                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Liverpool and Arsenal face off&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/&title=Liverpool and Arsenal face off\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Liverpool+and+Arsenal+face+off+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F31%2Fliverpool-and-arsenal-face-off%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1807.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"671082\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/liverpool-and-arsenal-face-off\/1807-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1807.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1807.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1807.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1807.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671081\" class=\"content-area-description single-story post-671081 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.fda470b0-683a-4631-9167-22b19b837349.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>Anfield Stadium hosts a heavyweight clash<\/strong> between reigning English Premier League champion Liverpool and runner-up Arsenal in the third round of the competition at 6:30pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Both teams have secured maximum points thus far<\/strong>, walking away victorious from their last two matches. Liverpool currently sits in fourth place with Arsenal in second, both with six points and separated by goal difference from third-place Tottenham Hotspur. All three trail Chelsea, which leads the pack with seven points.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But wait, there\u2019s more<\/strong>: Manchester City and Brighton are also going head to head at 4pm. Man City have one victory and one loss under their belt, with Brighton having only managed to earn a single point since the season began.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also today:<\/strong><\/p>\n<ul>\n<li>Nottingham Forest vs. West Ham (4pm).<\/li>\n<li>Aston Villa vs. Crystal Palace (9pm).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fifth round of the Egyptian Premier League concludes tonight<\/strong> with Zamalek and Wadi Degla\u2019s match at 9pm. Zamalek have amassed ten points from a draw and three victories, followed by Al Masry, Pyramids (who took down Al Ahly yesterday), Enppi, and Petrojet \u2014 all with eight points to show. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also today:<\/strong><\/p>\n<ul>\n<li>Al Masry vs. Kahraba Ismailia (6pm).<\/li>\n<li>Modern Future vs. Al Hodoud (6pm).<\/li>\n<li>Smouha vs. Petrojet (9pm).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Major European League matches on our radar tonight:<\/strong><\/p>\n<ul>\n<li>Dortmund vs. Union Berlin (6:30pm).<\/li>\n<li>Genoa vs. Juventus (9:45pm).<\/li>\n<li>Inter vs. Udinese (9:45pm).<\/li>\n<li>Lyon vs. Marseille (9:45pm).<\/li>\n<li>Rayo Vallecano vs. Barcelona (10:30pm).<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671083\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  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class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5cq38id\" data-v=\"4\" data-block-id=\"5cq38id\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5cq38id-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5cq38id-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n       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role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671084\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671084\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/tamino-returns-to-cairo-this-october\/\">\r\n                            Tamino returns to Cairo this October                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/tamino-returns-to-cairo-this-october\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/tamino-returns-to-cairo-this-october\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n      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              <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/tamino-returns-to-cairo-this-october\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1748.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"671085\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/tamino-returns-to-cairo-this-october\/1748-jpg-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1748.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1748.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1748.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1748.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671084\" class=\"content-area-description single-story post-671084 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.9fd74139-cbbb-4e21-a0cf-6b2f64802a2e.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ?<strong> Ready for another Indigo Night?<\/strong> On Friday, 3 October, Belgian-Egyptian singer Tamino Moharam Fouad is <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DN5X9g3iB36\/?hl=en\" style=\"\" rel=\"noopener\">dropping by Cairo<\/a> to perform his latest album Every Dawn\u2019s a Mountain at the Cairo International Convention Center. Tickets can be purchased through Tamino\u2019s <a target=\"_blank\" href=\"https:\/\/www.taminomusic.com\/\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get ready to laugh the night away with Lebanese comedian John Achkar<\/strong> as he makes a stop in Cairo as part of his <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNWD8cGMTfK\/\" style=\"\" rel=\"noopener\">Wagef<\/a> world tour. Comedy buffs can catch him <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNftF9bstqX\/\" style=\"\" rel=\"noopener\">live<\/a> at Sheikh Zayed\u2019s Arkan Theatre on Wednesday, 3 September. Get your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7189\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Show off your trivia skills with Chipmunk\u2019s famous <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNyZkyOWiGN\/?img_index=2\" style=\"\" rel=\"noopener\">Trivia Night<\/a><\/strong> at Darb 15. Prepare yourself for some friendly competition and join on Thursday, 4 September. Register through the link in their Instagram bio. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Some of your favorite comedians are taking the stage<\/strong> for the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNnw7o7CEKY\/\" style=\"\" rel=\"noopener\">Stand Up Comedy Show<\/a> at Theatro Arkan. Laugh the night away on Friday, 5 September and get your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7228\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re in for another operatic night with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNQpBymoybH\/?hl=en\" style=\"\" rel=\"noopener\">Medhat Saleh<\/a><\/strong> led by Maestro Amro Selim alongside a performance by Mai Farouk at Marassi\u2019s Address Beach Resort. Don\u2019t miss it on Saturday, 6 September and get your tickets through <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6922\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>George Wassuf fan?<\/strong> Saad El Oud is here to switch things up with an intimate George Wassuf <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNlnD9CIG7v\/\" style=\"\" rel=\"noopener\">tribute night<\/a> at Madinaty\u2019s Boom Room on Wednesday, 10 September. Book your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7217\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mega stars <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=5\" style=\"\" rel=\"noopener\">Asala<\/a><\/strong><strong> and <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=4\" style=\"\" rel=\"noopener\">Ahmed Saad<\/a><\/strong><strong> are wrapping up<\/strong> the Marassi fun on Saturday, 20 September. Don\u2019t miss these exciting performances at Address Beach Resort and get your tickets at <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6957#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the mood to party by the Pyramids? <\/strong>On Friday, 19 December, world-famous Dutch DJ and Producer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/tiesto\/?hl=en\" style=\"\" rel=\"noopener\">Tie\u0308sto<\/a> is coming back to Egypt for a solo <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DK2F9potqY0\/\" style=\"\" rel=\"noopener\">show<\/a> at the Giza Plateau. Once voted \u201cthe greatest DJ of all time,\u201d Tie\u0308sto will surely make this upcoming show one to remember. Tickets are available on <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\" rel=\"noopener\">Ticket Egypt<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"671086\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"671086\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/what-the-markets-are-doing-on-31-august-2025\/\">\r\n                            What the markets are doing on 31 August 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/what-the-markets-are-doing-on-31-august-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/what-the-markets-are-doing-on-31-august-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/what-the-markets-are-doing-on-31-august-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 31 August 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/what-the-markets-are-doing-on-31-august-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/what-the-markets-are-doing-on-31-august-2025\/&title=What the markets are doing on 31 August 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+31+August+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F31%2Fwhat-the-markets-are-doing-on-31-august-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/what-the-markets-are-doing-on-31-august-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671086\" class=\"content-area-description single-story post-671086 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.8eb650e1-51dc-4e40-868f-c927d43bc6d1.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 1.6% at today\u2019s close<\/strong> on turnover of EGP 4.4 bn (0.9% above the 90-day average). Regional investors were the sole net sellers. The index is up 18.2% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Orascom Construction (+2.6%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Misr Cement (-5.4%), Ibnsina Pharma (-5.3%), and Palm Hills Development (-4.7%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"671087\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <figure class=\"wp-block-image size-full mt-0 mb-0 img-white-bg\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27477.svg\" alt=\"\"><\/figure>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">7<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/\">  \r\n                            Fertilizer prices drop 30% \u2014 but gas risks cloud the outlook<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Fertilizer prices drop 30% \u2014 but gas risks cloud the outlook&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/&title=Fertilizer prices drop 30% \u2014 but gas risks cloud the outlook\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Fertilizer+prices+drop+30%25+%E2%80%94+but+gas+risks+cloud+the+outlook+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Ffertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"671088\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/fertilizer-prices-drop-30-but-gas-risks-cloud-the-outlook\/511-jpg-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"511.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/511.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-671087\" class=\"content-area-description post-671087 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-agriculture tag-economy tag-energy tag-enterprisepm tag-industry tag-inside-industry wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? <\/strong><strong>Egypt\u2019s fertilizer market has seen a <\/strong><strong>sharp 30% drop in prices in <\/strong><strong>recent months<\/strong>, driven by stable factory output and improved gas supplies \u2014 a welcome break that\u2019s filtering through to both farmers and exporters. But the relief comes with a warning \u2014 global energy volatility and local distribution challenges continue to weigh on the sector\u2019s stability and competitiveness.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Prices ease, but risks remain<\/strong>: Prices on the freemarket have fallen thanks to smoother factory operations and more supply, coupled with a dip in global gas prices, Chemicals and Fertilizers Export Council Chairman Khaled Abou El Makarem told EnterpriseAM. Still, \u201cthe market remains sensitive to any shifts in energy prices or supply disruptions,\u201d he said, urging producers and farmers to monitor developments closely. Subsidized fertilizer prices remain set administratively \u2014 leaving a clear gap with freemarket prices. This risks leakage of subsidized stock to the black market, an issue the Agriculture Ministry continues to battle.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Gas supplies top the production challenge list<\/strong>: Natural gas accounts for around 70% of nitrogen fertilizer production costs, leaving the industry acutely exposed to supply changes, Abou El Makarem said. \u201cEven an hours-long supply cut halts production immediately,\u201d he noted, though efficiency upgrades are helping to limit the impact. Producers also face rising maintenance and equipment costs to meet global quality standards, plus stiff competition from Gulf and North African rivals benefiting from cheaper gas \u2014 giving them a pricing edge abroad, he added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Any hike in gas prices would hit the competitiveness of energy-intensive industries<\/strong> \u2014 including glass, petrochemicals, and fertilizers \u2014 in export markets, Federation of Egyptian Industries board member Mohamed El Bahy told EnterpriseAM. He noted that the government hasn\u2019t yet moved to raise prices, and called for a freeze on energy rates, particularly gas, alongside targeted subsidies for the most vulnerable sectors to maintain industrial growth momentum.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fertilizer firms may soon face higher gas supply costs<\/strong>, which will be followed with permission to raise subsidized fertilizer prices by at least 33% to around EGP 6k\/ton, up from today\u2019s EGP 4.5k, a government source told EnterpriseAM. The state is also weighing alternatives, such as holding gas prices steady to keep subsidized fertilizer affordable for farmers. Fertilizer is among the most gas-intensive industries and even marginal increases would weigh heavily on industrial players, the source said. Producers are currently required to supply 55% of their output to Agriculture Ministry cooperatives at the subsidized EGP 4.5k\/ton rate.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Exports are a vital FX earner<\/strong>: Fertilizers are among Egypt\u2019s top export industries, with major markets in Africa, Asia, and Europe. Sector exports rose <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/ChemicalFertilizersExportCouncil\/posts\/pfbid0UVyCm63Qhp2V3RSAJrAPopWFTtZWQT3qtrZ1f2doWG6fNqshcoJRasKNLigZCmz1l\" style=\"\" rel=\"noopener\">13% y-o-y to USD 4.6 bn in 1H 2025<\/a>, with fertilizers contributing USD 1.5 bn of that, according to the Exports Council. But falling global prices could pressure revenues in the near term.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Temporary margin pressure despite strong fundamentals<\/strong>: Fertilizer producers are unlikely to operate at full capacity during the summer energy peak, which could weigh on 3Q volumes, according to CI Capital Research. Abu Qir Fertilizers\u2019 margins came under pressure in 2Q 2025, hit by weaker export prices, more export-heavy sales mix, and temporary gas supply cuts. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Nevertheless, fundamentals remain intact<\/strong>: Global urea prices averaged USD 478\/ton in July, up 20% q-o-q, buoyed by Indian tenders and reduced supply from Egypt and Iran. Abu Qir is expected to run at 70-80% capacity this summer \u2014 squeezing near-term volumes, but with firm prices offsetting some of the impact. Egypt Kuwait Holding, which owns AlexFert, pointed to resilient operations and the potential for improved results if current pricing trends hold above USD 470\/ton.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Positive outlook for fertilizer stocks<\/strong>: Analysts expect listed fertilizer names to remain attractive into year-end, backed by the liberalized exchange rate, rising global prices, and strong state support for exports. Abu Qir Fertilizers carries buy recommendations with an average target price of EGP 74.3 (+45%), while Mopco is seen climbing 14% to EGP 32.4, supported by expansion plans. Gas cost risks remain, but analysts see export mix flexibility and production balancing as cushioning the sector \u2014 leaving decent growth prospects despite policy and energy uncertainties.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Securing local supply is an ongoing battle<\/strong>: The Agriculture Ministry, in tandem with producers, is working to ensure subsidized allocations reach farmers at official rates, particularly during key planting seasons like wheat and corn. Farmers complain of delays and shortfalls, forcing them at times to buy from the freemarket at higher rates. \u201cSometimes we\u2019re forced to buy on the freemarket to meet our needs, which raises production costs,\u201d one farmer told EnterpriseAM. To prevent leakage and shortages, the government is tightening oversight of distribution chains and weighing digital tracking systems from plant to farmer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Revamping state-owned Chemical Industries Holding Company\u2019s (CIHC) fertilizer <\/strong><strong>plants, starting with Delta Fertilizers, is a top priority to boost exports and ensure self-sufficiency in nitrogen-based fertilizers<\/strong>, CIHC CEO Emad El Din Mostafa told EnterpriseAM. The modernization drive aims to enhance efficiency and quality to global standards, underpin food security, generate hard currency, and reinforce the sector\u2019s role as a growth driver. Abou El Makarem added that producers are increasingly turning to energy efficiency upgrades, renewable power, and less gas-intensive technologies to stay competitive.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fertilizer prices are expected to stabilize in the near term as long as gas supplies <\/strong><strong>remain steady and production levels high<\/strong>. Over the longer run, green ammonia projects powered by renewables stand out as a strategic solution to reduce gas reliance. With abundant solar and wind resources, plus existing fertilizer infrastructure, Egypt has the chance to become a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2bf2b3d7-cfd6-4ecb-8362-0bb580021175\/the-lowdown-on-the-state%25e2%2580%2599s-plan-to-develop-the-petrochemicals-industry\" style=\"\" rel=\"noopener\">regional hub for low-carbon fertilizers<\/a>. Doing so, however, will require significant R&D and partnerships with international specialists.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Bottom line<\/strong>: Despite the recent drop in local fertilizer prices, the industry faces deep-seated challenges \u2014 energy dependence, competitiveness, and distribution headaches \u2014 as global trade and environmental pressures mount. Balancing local needs with export ambitions will define the sector\u2019s future, while global green transitions could offer Egypt a powerful lever to cement its position in this strategic industry.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/agriculture\/\">agriculture<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/energy\/\">energy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/industry\/\">industry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"671089\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/31\/671089\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-671089\" class=\"content-area-description single-story post-671089 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-7 (Monday - Sunday): Amira Selim singing <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM_AVwHo9HD\/?hl=en&img_index=1\" style=\"\">masterclass<\/a><\/span><span style=\"font-weight:400;\"> at Khayal Arts and Music Academy.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNftF9bstqX\/\" style=\"\">John Achkar<\/a><\/span><span style=\"font-weight:400;\"> at Arkan Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 September (Thursday): Al Mawlid Al Nabawi.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 September (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNyZkyOWiGN\/?img_index=2\" style=\"\">Trivia Night<\/a><\/span><span style=\"font-weight:400;\"> at Darb 15. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 September (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DN3dQJ2WigJ\/?img_index=1\" style=\"\">Minimalism: Less is More<\/a><\/span><span style=\"font-weight:400;\"> at Darb 15. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 September (Friday): The <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNnw7o7CEKY\/\" style=\"\">Stand Up Comedy Show<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNQpBymoybH\/?hl=en\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNyZkyOWiGN\/?img_index=1\" style=\"\">Tufting workshop<\/a><\/span><span style=\"font-weight:400;\"> at Darb 15. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DN5ivA-jcTy\/?img_index=1\" style=\"\">Wearable suncatcher workshop<\/a><\/span><span style=\"font-weight:400;\"> at Darb 15. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlnD9CIG7v\/\" style=\"\">George Wassuf tribute night<\/a><\/span><span style=\"font-weight:400;\"> at Madinaty\u2019s Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7260\" style=\"\">Not Just for Men Comedy Show<\/a><\/span><span> at <\/span><span>Rihany<\/span><span style=\"font-weight:400;\"> Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=4\" style=\"\">Wael Gassar and Reham Abdelhakim<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 September (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/marassi.ticketsmarche.com\/event\/6916#ticketsbuy\" style=\"\">Ragheb Allama<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 September (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNIt7DUoS8i\/\" style=\"\">Tamer Ashour<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=4\" style=\"\">Assala and Ahmed Saad<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DN5X9g3iB36\/?hl=en\" style=\"\">Tamino<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo International Convention Center.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Monday): Armed forces day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 October (Tuesday): Enterprise Egypt Forum 2025.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMp25tYiYV2\/?hl=en\" style=\"\">Anyma<\/a><\/span><span style=\"font-weight:400;\"> at The Great Pyramids.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 7 December (Tuesday - Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span style=\"font-weight:400;\"> at the Giza Plateau. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":671072,"template":"","categories":[],"tags":[],"class_list":["post-671071","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"58c926e5-3393-46d0-9d41-2ce63701b63d","teaser":"","photo_url":"https:\/\/ent.news\/2025\/8\/1792.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fertile soil - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/fertile-soil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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