{"id":670824,"date":"2025-08-26T00:00:00","date_gmt":"2025-08-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=670824"},"modified":"2025-12-18T07:34:55","modified_gmt":"2025-12-18T07:34:55","slug":"small-but-mighty","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/small-but-mighty\/","title":{"rendered":"Small but mighty"},"content":{"rendered":"<section id=\"670826\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670826\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/new-turkish-and-chinese-investments-incoming\/\">\r\n                            New Turkish and Chinese investments incoming                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/new-turkish-and-chinese-investments-incoming\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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It\u2019s another calm day on the newsfront, and we\u2019ve got some good news for you: in case you missed it, we\u2019re in for a four-day workweek <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid02kqbQ2MQoNHbpgQpApTV78ctSYvPPXe5tCdax37V7V8pkiZk5nyvtaZ92B8tCaAUWl?rdid=uH7JTKNg3bJVKC85#\" style=\"\" rel=\"noopener\">next week<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Turkish and Chinese textile investors are once again giving us plenty of<\/strong><strong> investment news to look into this afternoon<\/strong>, including a USD 130 mn textile factory courtesy of China\u2019s Evafar Textile Egypt, according to an Suez Canal Economic Zone <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/SCZONE.EG\/posts\/pfbid02vBVdVzQVwN4QT1tGH5Rd4ydN6AWhUTCMqGkD71mw7udM58HThNydJk6PqnJgwg35l\" style=\"\" rel=\"noopener\">statement<\/a>. The Qantara West project is set to create 3.2k jobs and bring in FX revenues, with all production earmarked for export.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Representing Turkey in today\u2019s slew of investment news is Nil \u00d6rme with a USD 35 mn <\/strong><strong>factory<\/strong> also planned for Qantara West, according to a separate <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/SCZONE.EG\/posts\/pfbid0yTdXsHwPVvPuh8x6L9XNYxMwtwbTMHD7R5kUTFGjKTwbycwmUYHqo5PaTyYZUWR1l\" style=\"\" rel=\"noopener\">statement<\/a> from the zone. The project will create 2k jobs and earmark 90% of production for export. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- The Finance Ministry is set to begin implementing the Advance Customs <\/strong><strong>Information (ACI) system for air freight in January 2026<\/strong>, government sources told EnterpriseAM today. This move comes after a nearly five-year <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/ar\/news\/story\/d0bee18f-b323-4b63-bec8-bbfbd0d97293\/%253cmark%253e%253c%2Fmark%253e%25d8%25aa%25d8%25b7%25d8%25a8%25d9%258a%25d9%2582%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e%253cmark%253e-%25d9%2586%25d8%25b8%25d8%25a7%25d9%2585%253c%2Fmark%253e%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e%25d9%2586%25d8%25a7%25d9%2581%25d8%25b0%25d8%25a9%253cmark%253e%253c%2Fmark%253e%253cmark%253e%253c%2Fmark%253e%253cmark%253e%253c%2Fmark%253e%25d8%25b9%25d9%2584%25d9%2589%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e%25d8%25a7%25d9%2584%25d8%25b4%25d8%25ad%25d9%2586%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e%25d8%25a7%25d9%2584%25d8%25ac%25d9%2588%25d9%258a%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e%25d8%25b1%25d8%25b3%25d9%2585%25d9%258a%25d8%25a7%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e%25d9%2581%25d9%258a%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e%25d8%25a3%25d9%2583%25d8%25aa%25d9%2588%25d8%25a8%25d8%25b1%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">delay<\/a>, despite the system's mandatory application for sea freight in <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/ar\/news\/story\/a6c476e4-b695-4719-b2c4-57a24eba139c\/this-morning:-we-should-be-inking-contracts-to-link-grids-with-saudi-this-week-%252B%25253cmark%25253e-nafeza%25253c%252Fmark%25253e-is-here\" style=\"\" rel=\"noopener\">October 2021<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ACI? <\/strong>The ACI is a <a target=\"_blank\" href=\"https:\/\/www.nafeza.gov.eg\/en\/pages\/15\" style=\"\" rel=\"noopener\">system<\/a> that requires shippers to submit cargo data and documents \u2014 such as pro-forma invoices and draft bills of lading \u2014 at least 48 hours before shipment leaves the export country. It\u2019s a key part of the Finance Ministry\u2019s digital customs system known as Nafeza, which went live in <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/edition\/am\/933ce85a-6b08-4a8c-92ba-d400abb443ed\/malaysian-automaker-proton-cuts-the-ribbon-on-egp-3-bn-assembly-plant\" style=\"\" rel=\"noopener\">2021<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s next? <\/strong>The Egyptian Customs Authority (ECA) will begin the pilot operation of the ACI customs system for local and foreign air freight companies and airlines starting from the beginning of September until the end of December, our sources noted. The mandatory operation is set to begin January 1, 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"https:\/\/enterprise.news\/destination-sahel\/en\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1502.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">In the fourth issue of our Destination Sahel series, we're bringing you the latest updates on New Alamein City and a look at the best investments in Sahel today. We also investigate the growing issue of beach erosion and its impact on our shores.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Look for Destination Sahel, Issue IV, in your inbox on Wednesday, 3 September.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Missed the first three issues? Tap <a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\" style=\"\" rel=\"noopener\">here<\/a> to read the full series. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Still getting top billing in the global press this afternoon is US President Donald <\/strong><strong>Trump\u2019s decision to fire Federal Reserve governor Lisa Cook<\/strong>. In the latest move in his ongoing feud with the Fed, Trump took to <a target=\"_blank\" href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/\" style=\"\" rel=\"noopener\">Truth Social<\/a> last night to fire governor Lisa Cook over allegations of mortgage fraud. \u201cThere is sufficient reason to believe you may have made false statements on one or more mortgage agreements,\u201d Trump\u2019s letter reads. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hours following the announcement, Cook issued a statement rejecting Trump\u2019s <\/strong><strong>decision<\/strong>, noting \u201cno cause exists\u201d to back the dismissal. Cook\u2019s attorney is set to take \u201cwhatever actions are needed to prevent [Trump\u2019s] attempted illegal action.\u201d It is worth noting that Trump\u2019s decision could indeed be legally challenged. The unprecedented \u2014 and legally dubious \u2014 move leaves room for the US president to find a replacement that allows him more control over Fed policy, following increased pressure on policymakers to lower interest rates. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/finance\/trump-says-he-is-firing-feds-cook-over-mortgage-loan-allegations-2025-08-26\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/federal-reserve-lisa-cook-trump-6fca3d2fbb54ba204cc91398e6a7b020\" style=\"\" rel=\"noopener\">AP<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/08\/26\/business\/us-trump-federal-reserve-cook-hnk\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cx275n8gx0ro\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/business\/2025\/aug\/25\/trump-fires-federal-reserve-governor-lisa-cook\" style=\"\" rel=\"noopener\">Guardian<\/a> | <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/08\/26\/us\/politics\/lisa-cook-fed-governor.html\" style=\"\" rel=\"noopener\">New York Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/business\/2025\/08\/25\/trump-lisa-cook-federal-reserve\/\" style=\"\" rel=\"noopener\">Washington Post<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f<\/strong> <strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re in for another cool day in Cairo tomorrow, with temperatures set to peak at 35\u00b0C, before cooling down to 22\u00b0C. Up north, temperatures will reach a high of 29\u00b0C and a low of 26\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/investment-watch\/\">investment watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/textiles\/\">textiles<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670828 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"670828\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/670828\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670828\" class=\"content-area-description single-story post-670828 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670829\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670829\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/\">\r\n                            Silicon Valley goes back to its startup roots                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Silicon Valley goes back to its startup roots&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/&title=Silicon Valley goes back to its startup roots\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Silicon+Valley+goes+back+to+its+startup+roots+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F26%2Fsilicon-valley-goes-back-to-its-startup-roots%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1577.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"670830\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/silicon-valley-goes-back-to-its-startup-roots\/1577-jpg-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1577.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1577.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1577.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1577.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670829\" class=\"content-area-description single-story post-670829 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-employment tag-enterprisepm tag-for-your-commute tag-meta tag-silicon-valley tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.b6c95771-18c3-4e6e-949f-2b232fe87889.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>AI firms are choosing quality over quantity<\/strong> as competition picks up for the next breakthrough. Reverting to the startup way, big tech is coming to the realization that smaller teams could be more effective. With an already <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8c4c7220-d68e-42ae-8083-a97fdba61a27\/inside-the-expensive-acqui-hire-war\" style=\"\" rel=\"noopener\">limited pool of qualified AI researchers<\/a> to pull from, the trend seems to add fuel to the fire in the ongoing AI talent war and escalating poaching efforts. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Less is more<\/strong>. Meta is at the forefront, applying this method to their new superintelligence unit led by recently poached Scale AI founder Alexandr Wang, according to <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/mark-zuckerberg-startup-mode-meta-small-ai-teams-2025-8\" style=\"\" rel=\"noopener\">Business Insider<\/a>. This new setup stands in stark contrast to Meta\u2019s workforce of over 70k employees. Other AI startups are also hopping on the downsized wagon, with AI marketing startup <a target=\"_blank\" href=\"https:\/\/hightouch.com\/\" style=\"\" rel=\"noopener\">Hightouch<\/a> saving USD 132 mn by decreasing headcount. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fewer team members means more self-starters and self-accountability<\/strong>. Though the small group model is still in its trial stage, it certainly makes for a convenient alternative to micromanaging and tedious bureaucratic processes. Former Github CEO Nat Friedman points out that tech companies tend to be overstaffed, claiming that smaller groups breed \u201cfaster decisions, fewer meetings, and more fun,\u201d and Meta\u2019s Zuckerberg <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6ca909f4-ea8f-46a1-9a9a-85c2770b05a1\/is%253cmark%253e-ai%253c%2Fmark%253e-at-a-standstill%3F\" style=\"\" rel=\"noopener\">would agree<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tried and true for breakthroughs<\/strong>. Looking back, most AI \u2014 and tech \u2014 breakthroughs were the result of a small group of the top of the top workers in the field. After all, the groundwork for most large language models was laid by a small group of only eight researchers in the 2017 <a target=\"_blank\" href=\"https:\/\/proceedings.neurips.cc\/paper_files\/paper\/2017\/file\/3f5ee243547dee91fbd053c1c4a845aa-Paper.pdf\" style=\"\" rel=\"noopener\">paper<\/a> Attention Is All You Need. Prior experience shows that the highest impact is caused by highly concentrated and specialized endeavors from small groups. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>However, small teams pose their own challenges<\/strong>. Small teams under big companies inevitably do not operate like they would at startups. These teams are still under contract to follow certain practices and attune to their company\u2019s other departments. The possibility of redundancy or overlap also heightens with smaller groups. Additionally, transformation in established companies may not be as likely to stem from a small group. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Scarcity and competition.<\/strong> The limited number of AI talent is driving companies to offer hefty paychecks to bring around employees. With small teams of elite talent being the focus now, the hunt for AI talent will only escalate.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/employment\/\">employment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/meta\/\">meta<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/silicon-valley\/\">silicon valley<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670831 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"670831\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/670831\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670831\" class=\"content-area-description single-story post-670831 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670832\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670832\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">EAT THIS TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/\">\r\n                            Burgers done right at Loaded                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Burgers done right at Loaded&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/&title=Burgers done right at Loaded\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Burgers+done+right+at+Loaded+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F26%2Fburgers-done-right-at-loaded%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1568.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"670833\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/burgers-done-right-at-loaded\/1568-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1568.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1568.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1568.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1568.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670832\" class=\"content-area-description single-story post-670832 post type-post status-publish format-standard has-post-thumbnail hentry category-eat-this-tonight tag-eat-this-tonight tag-enterprise-recommends tag-enterprisepm tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.68841406-ed23-4ecd-854d-45ef2edf52e4.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>?<\/strong> <strong>Loaded<\/strong><strong> is one of the newer burger joints in town<\/strong>, and while the menu isn\u2019t extensive, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/loaded.egy\/\" style=\"\" rel=\"noopener\">what it offers<\/a> is all about quality and generous portions. Everything feels carefully put together, simple on the surface with a keen attention to flavor.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Start with their signature burger<\/strong>. The smashed beef patty is flavorful and juicy, cooked just right with none of the grease. It\u2019s paired with a soft bun that holds everything together without falling apart. Toppings are kept simple but effective, especially the caramelized onions, which are delicious and add a sweet, savory kick that perfectly complements the beef.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The chicken burgers are also worth trying<\/strong>. The Chef\u2019s Favorite is the standout \u2014 tender, crispy fried chicken with a light, golden crunch on the outside. The sauces are what set it apart, and the sandwich is all about layered flavors that balance heat, tang, and creaminess, resulting in a culinary symphony that hits the right notes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On the side, the Loaded fries are a must<\/strong>. These aren\u2019t your standard thin fries, they\u2019re crispy, golden, and topped with indulgent sauces that are messy in the best way possible. Just don\u2019t let them sit for too long, or the toppings will soften the crunch.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT: <\/strong>If you\u2019re in <a target=\"_blank\" href=\"https:\/\/www.google.com\/maps\/place\/LOADED\/@30.0584715,31.4677757,919m\/data=!3m1!1e3!4m14!1m7!3m6!1s0x1458190055075985:0xe0a332b0cdbbe4!2sLOADED!8m2!3d30.0586944!4d31.4680278!16s%2Fg%2F11md8rncgt!3m5!1s0x1458190055075985:0xe0a332b0cdbbe4!8m2!3d30.0586944!4d31.4680278!16s%2Fg%2F11md8rncgt?entry=ttu&g_ep=EgoyMDI1MDgxOS4wIKXMDSoASAFQAw%3D%3D\" style=\"\" rel=\"noopener\">New Cairo<\/a>, you can order Loaded through <a target=\"_blank\" href=\"https:\/\/www.talabat.com\/egypt\/restaurant\/771498\/loaded-tagammoa-5--banafseg-1234?aid=8384\" style=\"\" rel=\"noopener\">Talabat<\/a> or by calling 01152555332.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eat-this-tonight\/\">Eat This Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670834\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670834\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/zamalek-takes-on-pharco-tonight\/\">\r\n                            Zamalek takes on Pharco tonight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/zamalek-takes-on-pharco-tonight\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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At the same time, Haras El Hodoud is hosting Al Masry. Both matches are preceded by a clash between Smouha and Kahraba Ismailia at 6pm. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Zamalek and Al Masry are in the lead<\/strong> with seven points each from two victories and one draw in the first three rounds. Meanwhile, Pharco is at the bottom with just one single point from three matches, with Haras in 9th place with four points from two matches. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the second leg of the final qualifying round of the UEFA Champions League today:<\/strong><\/p>\n<ul>\n<li>Kairat vs. Celtic (7:45pm) First leg result: 0-0.<\/li>\n<li>Pafos vs. Red Star (10pm) First leg result: 2-1.<\/li>\n<li>Sturm Graz vs. Bod\u00f8\/Glimt (10pm) First leg result: 0-5.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The victor on aggregate qualifies for the Champions League league phase<\/strong>, while the loser joins the Europa League.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The second round of the English League Cup kicks off today with these key <\/strong><strong>matches:<\/strong><\/p>\n<ul>\n<li>Wolverhampton vs. West Ham (9:30pm).<\/li>\n<li>Preston vs. Wrexham (9:45pm).<\/li>\n<li>Bournemouth vs. Brentford (9:45pm).<\/li>\n<li>Burnley vs. Derby County (9:45pm).<\/li>\n<li>Norwich vs. Southampton (9:45pm).<\/li>\n<li>Sunderland vs. Huddersfield (9:45pm).<\/li>\n<li>Sheffield Wednesday vs. Leeds (10:00pm).<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670836\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                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decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button 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href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/rap-superstar-marwan-moussa-hosts-album-launch-party-in-sahel\/&title=Rap superstar Marwan Moussa hosts album launch party in Sahel\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Rap+superstar+Marwan+Moussa+hosts+album+launch+party+in+Sahel+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F26%2Frap-superstar-marwan-moussa-hosts-album-launch-party-in-sahel%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    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data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1516.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1516.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670837\" class=\"content-area-description single-story post-670837 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.22fe065b-f296-432c-a883-1ef28c194461.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Rap superstar Marwan Moussa is hosting an <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNteKt8UI5S\/\" style=\"\" rel=\"noopener\">album launch party<\/a><\/strong> at Ghazala Bay\u2019s Solaya Beach on Friday, 29 August. Join the rapper for an iconic live performance and themed beach party. Head to <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7250\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> for tickets. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Go off-script for a night of unscripted comedy with improv group <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNiGvyytesC\/\" style=\"\" rel=\"noopener\">Zay Mateegy<\/a><\/strong><strong> at Cairo <\/strong><strong>Jazz Club 610<\/strong>. Don\u2019t miss out on the chance to unwind tonight. Get your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7219\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ready to roll in the deep with The Daydreamers?<\/strong> Tonight, Room Art Space New Cairo is hosting the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNmvkskMjO5\/?hl=en\" style=\"\" rel=\"noopener\">Egyptian Adele tribute band<\/a> as they perform the British icon\u2019s hits. Tickets can be purchased through Room Art Space\u2019s <a target=\"_blank\" href=\"https:\/\/www.roomart.space\/?fbclid=PAZXh0bgNhZW0CMTEAAafLQYkrJaAP4x8tVYWiaGbTyrrKe57jtzWcLugZoO2pk8mUubhXmFfw2h1b2Q_aem_QtT_L7CySuUBbhq-f3TH4w\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Up for some heavy drama?<\/strong> Rawabet Art Space is hosting the play <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNlD8tnos6-\/\" style=\"\" rel=\"noopener\">Never Again<\/a> on Thursday, 28 August and Friday, 29 August. Get yourself in the mood for an emotion-packed performance and book your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/neveragain\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There was more than one way to see One Direction live: <\/strong>El Sawy Culturewheel is hosting a One Direction tribute night this Friday, 29 August. Book your tickets through El Sawy Culturewheel\u2019s <a target=\"_blank\" href=\"https:\/\/www.culturewheel.com\/en\/events\/WyDKzlm16P\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Calling all Wegz superfans<\/strong>: The chart-topper is <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNlZ0bXMF6y\/\" style=\"\" rel=\"noopener\">launching<\/a> his newest album at Kiki\u2019s Sage in Hacienda Heneish. Don\u2019t miss out on this special live performance from the rap artist on Friday, 29 August. Book your tickets on Kiki\u2019s Sage\u2019s <a target=\"_blank\" href=\"https:\/\/kikisexperience.com\/event\/1329?fbclid=PAZXh0bgNhZW0CMTEAAafxfwBpYNd4oHCT3i2JCGYmzRWnaS1L_ukNCKSDu2WrSI0yWYZN8jkEcAH9EA_aem_vHkeGsIynbUwUcDFfwdkwQ\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Nostalgia <\/strong><strong>called, and Nancy<\/strong><strong> Ajram and Hamaki are picking up on Saturday, 30 August<\/strong> at the Address Beach Resort. The duo will be performing back to back as part of the Layali Marassi <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=8\" style=\"\" rel=\"noopener\">festival<\/a>. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6921#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get ready to laugh the night away with Lebanese comedian John Achkar<\/strong> as he makes a stop in Cairo as part of his <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNWD8cGMTfK\/\" style=\"\" rel=\"noopener\">Wagef<\/a> world tour. Comedy buffs can catch him <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNftF9bstqX\/\" style=\"\" rel=\"noopener\">live<\/a> at Sheikh Zayed\u2019s Arkan Theatre on Wednesday, 3 September. Get your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7189\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Address Beach Resort is where the fun never stops.<\/strong> Megastars <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=5\" style=\"\" rel=\"noopener\">Wael Gassar and Reham<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=5\" style=\"\" rel=\"noopener\">Abdelhakim<\/a> will give electric performances at Marassi on Saturday, 13 September. Head over to <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6923#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> for tickets. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670839\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670839\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/what-the-markets-are-doing-on-26-august-2025\/\">\r\n                            What the markets are doing on 26 August 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/what-the-markets-are-doing-on-26-august-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/what-the-markets-are-doing-on-26-august-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/what-the-markets-are-doing-on-26-august-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 26 August 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/what-the-markets-are-doing-on-26-august-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/what-the-markets-are-doing-on-26-august-2025\/&title=What the markets are doing on 26 August 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+26+August+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F26%2Fwhat-the-markets-are-doing-on-26-august-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/what-the-markets-are-doing-on-26-august-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670839\" class=\"content-area-description single-story post-670839 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.2f6af617-e7c4-4066-a0e4-daaf69b02133.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 1.3% at today\u2019s close<\/strong> on turnover of EGP 6.1 bn (15.6% above the 90-day average). Local investors were the sole net buyers. The index is up 18.9% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Beltone Holding (+2.3%), Rameda (+1.9%), and Qalaa Holdings (+1.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Misr Cement (-6.2%), Arabian Cement (-3.1%), and Fawry (-2.3%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670840\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670840\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/\">\r\n                            Meet Cherry Blossom Books\u2019 Somaya Salama                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Meet Cherry Blossom Books\u2019 Somaya Salama&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/&title=Meet Cherry Blossom Books\u2019 Somaya Salama\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Meet+Cherry+Blossom+Books%E2%80%99+Somaya+Salama+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F26%2Fmeet-cherry-blossom-books-somaya-salama%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1499.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"670841\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/meet-cherry-blossom-books-somaya-salama\/1499-jpg-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1499.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1499.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1499.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1499.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670840\" class=\"content-area-description single-story post-670840 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-of-the-week tag-enterprisepm tag-founder-of-the-week tag-lifestyle wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.3f93de4b-f518-41ac-914e-4c2b066ce0cd.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>OUR FOUNDER OF THE WEEK<\/strong> \u2014 Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s business or startup community got their big break, asks about their experiences running a company, and gets their advice for budding entrepreneurs. Speaking to us this week is Somaya Salama (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/somaya-salama-a8561122?originalSubdomain=eg\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), founder of Egyptian independent bookstore <a target=\"_blank\" href=\"https:\/\/cherryblossom-books.com\/\" style=\"\" rel=\"noopener\">Cherry Blossom Books<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/thebookseller88\/?hl=en\" style=\"\" rel=\"noopener\">Somaya Khaled Salama<\/a><\/strong><strong>, I\u2019m the founder and owner of Cherry Blossom <\/strong><strong>Books<\/strong>, an independent bookstore curating recent releases typically not found in Egypt. I graduated in 2009 from the British University in Egypt \u2014 the first class to ever graduate \u2014 with a major in marketing. I never got to pursue my major professionally, with my first job after graduating having nothing to do with it. I quickly realized that traditional work didn\u2019t fit my expectations, and I thought, \u201cwhy not open my own business?\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I quit my job in March 2011, and I launched Cherry Blossom Books in September<\/strong>. It wasn't something I planned on doing, to be honest. When I was in university, I never thought I would open up my own business. I love reading, but I couldn\u2019t find the books I wanted in Egypt. I would usually shop off of Amazon, but the books would arrive damaged, late, or even get lost in the mail. I wanted to address these problems and do something that I loved, and offer other readers a way to get the books they wanted, but couldn\u2019t. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I wasn\u2019t really thinking about how to enter the market, I just did it<\/strong>. I prioritized new releases and picked books that weren\u2019t readily available in the market. That\u2019s what sets Cherry Blossom Books apart. We\u2019re also different as we obtain all our shipments from the US market, whereas most bookstores ship books from the UK as they\u2019re cheaper and easier to come by. While US editions are more expensive, they\u2019re better than their UK counterparts in terms of aesthetics. Diversifying our selections brings us lots of new customers and ones from different backgrounds. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The first time I felt successful was when we opened our second store<\/strong>. We had a very small store in Porto Cairo Mall\u2019s basement in 2015, and no one would visit. A year later, we moved to a bigger store two floors up. On the opening day, there was a very long queue all throughout the store. I had bought a very large shipment a month prior with all sorts of new releases, and as soon as the doors opened, everyone came in to pick up their orders. This was when I realized that this is working.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We had to shut down our physical store, and looking back, it was the right decision <\/strong><strong>\u2014 especially with Covid<\/strong>. A lot of people were ordering online, and we were able to cut down on costs. I wouldn\u2019t have it any other way. In five years, I see Cherry Blossom Books expanding further and offering a wider variety of books to readers across the country. More books is my main goal, and so are different product channels, including merchandise and \u201cbookish\u201d items to supplement the main offering. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With the recent economic challenges, it\u2019s been tough \u2014 especially the past three <\/strong><strong>years<\/strong>. The devaluation of the EGP and our pricing approach was difficult to navigate. We don\u2019t want to lose money, yet at the same time I cannot overprice my books. In 2016, when the first devaluation happened, we hiked up our prices, and we realized we were losing money and customers. I was stuck with a lot of stock that I didn\u2019t know what to do with. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I learned my lesson back then<\/strong>. With the recent devaluations, I began slowly increasing prices in small increments, until I reached a satisfactory balance that is fair for both the customer and myself. Other bookstores are more expensive, but you can\u2019t blame them. Overhead costs add to prices, and that\u2019s why I appreciate operating online. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The main thing I would like to change about the book market in Egypt is getting rid of <\/strong><strong>all counterfeit books<\/strong>. It\u2019s not fair to the authors, the publishers, and everyone involved in the making of a book that\u2019s being pirated. I understand that books are expensive and not everyone can afford them, but there are other ways to obtain books at a more affordable cost aside from piracy. I also want to change the dependency on <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/tiktok\/2025\/04\/21\/the-power-of-booktok-why-tiktoks-book-community-is-driving-a-new-era-in-publishing\/\" style=\"\" rel=\"noopener\">BookTok<\/a>. So many of the books being hyped lack substance, and it\u2019s become a toxic place where the book community \u2014 both in Egypt and abroad \u2014 focuses on the negatives, forgetting that at the end of the day, reading is about joy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Seeing customers with their books makes my day<\/strong>. I\u2019d say that\u2019s the most rewarding aspect of running Cherry Blossom Books. Whenever they come to pick up their orders from the main office, we always chat about what we\u2019re reading, and that\u2019s amazing. The most difficult aspect of the job is the logistics. Shipment delays, customs, and unnecessary paperwork that delay shipments cause me anxiety, especially having to convey that to our customers. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the early days, I was very committed to my job and did not differentiate between it <\/strong><strong>and my personal life<\/strong>. While I\u2019m still committed, I\u2019ve managed to separate the two and take a break. Sometimes it can get very overwhelming with the amount of customer requests and shipment issues. So, I made a decision that whenever I went home, I would not check my emails or do anything until the next day. I\u2019ve felt a difference since I started doing that. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I\u2019m currently reading <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/211081092-the-traitor-queen\" style=\"\" rel=\"noopener\">The Traitor Queen<\/a><\/strong><strong> by Danielle L. Jensen<\/strong>. It\u2019s a fun \u201cromantasy.\u201d Epic fantasy is my favorite genre and something that I\u2019ve always loved. I love going to different worlds and meeting different people in new circumstances. If I weren\u2019t the brain behind Cherry Blossom Books, I\u2019d be a traveller. <\/p>\n<p><strong>If I could go back in time, I\u2019d tell myself to be patient, and not let work overwhelm me<\/strong>. Everyone wants to take the easy way out, skip out on all the research and hard work it takes to start a business. But it\u2019s not easy, and takes time. I didn\u2019t have a lot of customers, I made \u2014 and still make \u2014 a lot of mistakes. The thing is, you need to learn from them. If you don\u2019t depend on yourself, you won\u2019t be able to make it. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670842\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/26\/670842\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670842\" class=\"content-area-description single-story post-670842 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNiGvyytesC\/\" style=\"\">Zay Mategy comedy show<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNmvkskMjO5\/?hl=en\" style=\"\">Adele tribute night<\/a><\/span><span style=\"font-weight:400;\"> at Room Art Space New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNLm_maM8QD\/?hl=en\" style=\"\">Ruby and Ramy Sabry<\/a><\/span><span style=\"font-weight:400;\"> at Tiatro Romano. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28-29 August (Thursday - Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlD8tnos6-\/\" style=\"\">Never Again<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNteKt8UI5S\/\" style=\"\">Marwan Moussa album launch<\/a><\/span><span style=\"font-weight:400;\"> at Solaya Beach <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.culturewheel.com\/en\/events\/WyDKzlm16P\" style=\"\">One Direction tribute night<\/a><\/span><span style=\"font-weight:400;\"> at El Sawy CultureWheel.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJZGoNwMGUX\/?hl=en\" style=\"\">Solomun<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlZ0bXMF6y\/\" style=\"\">Wegz album launch<\/a><\/span><span style=\"font-weight:400;\"> at Kiki\u2019s Sage.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1ECx1e3ikD6KGVI2QPa-Jbadb7k-569xzjtRSnylGvX8\/edit?tab=t.0\" style=\"\">Tul8te<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMsUUt1o8YP\/?hl=en\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=8\" style=\"\">Nancy Ajram and Hamaki<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNsRRwaM-Yw\/\" style=\"\">Pottery workshop<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-7 (Monday - Sunday): Amira Selim singing <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM_AVwHo9HD\/?hl=en&img_index=1\" style=\"\">masterclass<\/a><\/span><span style=\"font-weight:400;\"> at Khayal Arts and Music Academy.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNftF9bstqX\/\" style=\"\">John Achkar<\/a><\/span><span style=\"font-weight:400;\"> at Arkan Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 September (Thursday): Al Mawlid Al Nabawi.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNQpBymoybH\/?hl=en\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlnD9CIG7v\/\" style=\"\">George Wassuf tribute night<\/a><\/span><span style=\"font-weight:400;\"> at Madinaty\u2019s Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=4\" style=\"\">Wael Gassar and Reham Abdelhakim<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 September (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/marassi.ticketsmarche.com\/event\/6916#ticketsbuy\" style=\"\">Ragheb Allama<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 September (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNIt7DUoS8i\/\" style=\"\">Tamer Ashour<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=4\" style=\"\">Assala and Ahmed Saad<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Monday): Armed forces day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 October (Tuesday): Enterprise Egypt Forum 2025.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMp25tYiYV2\/?hl=en\" style=\"\">Anyma<\/a><\/span><span style=\"font-weight:400;\"> at The Great Pyramids.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 7 December (Tuesday - Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span> at the Giza Plateau. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            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