{"id":670681,"date":"2025-08-24T00:00:00","date_gmt":"2025-08-24T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=670681"},"modified":"2025-12-18T07:31:25","modified_gmt":"2025-12-18T07:31:25","slug":"knock-off","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/knock-off\/","title":{"rendered":"Knock-off"},"content":{"rendered":"<section id=\"670683\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670683\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/arabia-developments-to-invest-up-to-egp-30-bn-in-hospitality-sector\/\">\r\n                            Arabia Developments to invest up to EGP 30 bn in hospitality sector                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/arabia-developments-to-invest-up-to-egp-30-bn-in-hospitality-sector\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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As is usually the case with Sundays, it seems the news cycle is still getting some much needed rest. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong><a target=\"_blank\" href=\"https:\/\/arabia-holding.com\/en\/about-us\" style=\"\" rel=\"noopener\">Arabia Developments<\/a><\/strong><strong> will invest up to EGP 30 bn to build 2k hotel rooms<\/strong><strong> and serviced apartments at its Sun Capital project in Sixth October Gardens by 2029<\/strong>, Vice President for Technical Affairs Amr Diab Radi told <a target=\"_blank\" href=\"https:\/\/asharqbusiness.com\/companies\/95497\/%D8%B9%D8%B1%D8%A8%D9%8A%D8%A9-%D8%A7%D9%84%D9%85%D8%B5%D8%B1%D9%8A%D8%A9-%D8%AA%D8%B3%D8%AA%D8%AB%D9%85%D8%B1-30-%D9%85%D9%84%D9%8A%D8%A7%D8%B1-%D8%AC%D9%86%D9%8A%D9%87-%D8%A8%D9%85%D8%B4%D8%B1%D9%88%D8%B9-%D9%81%D9%86%D8%AF%D9%82%D9%8A-%D8%BA%D8%B1%D8%A8-%D8%A7%D9%84%D9%82%D8%A7%D9%87%D8%B1%D8%A9\/\" style=\"\" rel=\"noopener\">Asharq Business<\/a>. The investment \u2014 equivalent to c.USD 620 mn \u2014 will go towards three hotels in the development, including a Concorde-branded hotel set to begin operations in 2026. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REMEMBER-<\/strong> Egypt plans to more than double tourist footfall to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7146e7f9-7441-42f9-b510-89160f014d0b\/remittances-rise-65.4%2525-y-o-y-to-usd-2.6-bn-in-november\" style=\"\" rel=\"noopener\">30 mn<\/a> tourists a year by 2030, from <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/77933bb3-9bd8-4b17-b329-2e729e223d68\/coptic-christmas-announced-as-paid-holiday-for-public,-private-sectors\" style=\"\" rel=\"noopener\">15.7 mn<\/a> in 2024. To help accommodate the nearly doubling in tourist numbers, the government is working to expand room capacity to 500k from 228k.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s a calm day in the business press<\/strong>, with Zelenskyy\u2019s Independence Day speech getting the most ink across global headlines.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ukrainian President Volodymyr Zelenskyy marked the country\u2019s Independence Day <\/strong><strong>with a speech in Kyiv today, vowing to continue fighting for freedom<\/strong>. \"We need a just peace, a peace where our future will be decided only by us,\" Zelenskyy said in an address to his nation. \"Ukraine has not yet won, but it has certainly not lost,\u201d he added. The Ukrainian president\u2019s speech follows Moscow\u2019s announcement that Ukraine had attacked Russian power and energy facilities overnight, leading to a fire at a nuclear power plant in the western Kursk region. No fatalities or injuries have been recorded, however, and the fire was quickly put out. (<a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/08\/24\/world\/europe\/zelensky-ukraine-independence-day.html\" style=\"\" rel=\"noopener\">New York Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/czxy2v9dzgxo\" style=\"\" rel=\"noopener\">BBC<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly briefing of all things industrial in Egypt.<\/strong> Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue<\/strong>: We\u2019re taking a look at Egypt\u2019s counterfeit cables market and its rising dangers.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> We\u2019re in for a slightly cooler day tomorrow, with temperatures in Cairo set to peak at 36\u00b0C, before cooling down to 25\u00b0C. Up north, we\u2019re expecting some wind with a high of 29\u00b0C and a low of 27\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hospitality\/\">hospitality<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/investment-watch\/\">investment watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/tourism\/\">tourism<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670685 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"670685\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/670685\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670685\" class=\"content-area-description single-story post-670685 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670686\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670686\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/\">\r\n                            AI sneaks its way into YouTube                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=AI sneaks its way into YouTube&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/&title=AI sneaks its way into YouTube\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=AI+sneaks+its+way+into+YouTube+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F24%2Fai-sneaks-its-way-into-youtube%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1198.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"670687\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/ai-sneaks-its-way-into-youtube\/1198-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1198.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1198.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1198.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1198.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670686\" class=\"content-area-description single-story post-670686 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute tag-google tag-meta tag-technology tag-youtube wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.c987c68d-8f60-48d7-82fe-fae5e8bb6e6c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>It\u2019s getting increasingly harder to spot AI generated images and videos<\/strong>. Recent revelations about YouTube suggest it might only get harder from here. AI-infused social media seems to have reached unnerving levels as viewers on the platform notice signs of AI enhancement in the videos they watch, according to the <a target=\"_blank\" href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2025\/08\/youtube-shorts-ai-upscaling\/683946\/\" style=\"\" rel=\"noopener\">Atlantic<\/a>. Even more unnerving is the fact that creators are not informed. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI upscaling, trust downgrading<\/strong>. Multiple creators have spoken up about this apparent violation, with one YouTuber, Mr. Bravo, <a target=\"_blank\" href=\"https:\/\/www.reddit.com\/r\/youtube\/comments\/1m5y7zu\/youtube_shorts_are_becoming_ai_upscaled_without\/\" style=\"\" rel=\"noopener\">claiming<\/a> his VCR videos with an \u201cauthentic 80s aesthetic\u201d end up looking completely different after being uploaded. The filter used by YouTube erased the intended visual purpose behind his videos. Other YouTubers also complained about seeing the same effect on their YouTube shorts. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This over-enhancement in an image\u2019s resolution is noticeable to viewers<\/strong>, and could lead to mistrust between a creator and their audience, who could reasonably assume they\u2019re \u201ccutting corners\u201d and creating fake content using AI. Although these enhancements only appeared on select videos as part of the experiment for now, the prospect of a platform-wide change is not a promising one for both creators and viewers.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>YouTube is \u201cexperimenting.\u201d<\/strong> According to YouTube\u2019s spokesperson Allison Toh, the Google subsidiary is using image enhancement technology \u2014 supposedly not generative AI \u2014 to sharpen content. More specifically, YouTube is trying to \u201cunblur, denoise, and improve clarity\u201d through traditional machine learning. These terms indicate use of a diffusion model to refine existing images that bears similarities to generative AI\u2019s process to create new videos. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI is already settled in<\/strong>. Apart from the unexplained image enhancement tests, YouTube has already embraced AI use through a <a target=\"_blank\" href=\"https:\/\/arstechnica.com\/gadgets\/2025\/06\/googles-veo-3-ai-videos-will-come-to-youtube-shorts-this-summer\/\" style=\"\" rel=\"noopener\">feature<\/a> that allows users to create and post AI-generated short videos. Other platforms like TikTok, Snapchat, and Meta\u2019s Facebook, Instagram, and Whatsapp have also established AI-generated tools for content creation. And lest we forget, Meta was found <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b5844aba-1650-4bef-8b3c-bf462cf18e7c\/could%253cmark%253e-meta%253c%2Fmark%253e-be-using-your-private-photos-to-train%253cmark%253e-ai%253c%2Fmark%253e%3F\" style=\"\" rel=\"noopener\">lurking<\/a> in its users\u2019 private and unpublished photos for AI training purposes. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The AI image takeover is only getting started<\/strong>. Just announced, Meta secured access to Midjourney aesthetic technology to integrate into its own models and products, according to the <a target=\"_blank\" href=\"https:\/\/www.theverge.com\/news\/764715\/meta-ai-midjourney-license-partnership\" style=\"\" rel=\"noopener\">Verge<\/a>. Using Midjourney\u2019s leading tech in AI image and video generation, Meta plans on upgrading feeds with AI-generated content. As Meta goes full steam ahead with AI imagery across its platforms, we could be close to witnessing social media turn into an AI-powered simulation of what it used to be. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/google\/\">Google<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/meta\/\">meta<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/youtube\/\">youtube<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670688 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"670688\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/670688\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670688\" class=\"content-area-description single-story post-670688 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670689\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670689\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/my-oxford-year-isnt-your-average-romcom\/\">\r\n                            My Oxford Year isn\u2019t your average romcom                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/my-oxford-year-isnt-your-average-romcom\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Starring Sofia Carson and Corey Mylchreest \u2014 who you might recognize as the young King George from Bridgerton \u2014 <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt4978342\/\" style=\"\" rel=\"noopener\">My Oxford Year<\/a>, based on the 2018 <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/35068830-my-oxford-year\" style=\"\" rel=\"noopener\">novel<\/a> of the same name, follows Anna (Carson), an ambitious postgraduate student who decides to put her predestined career on hold to pursue an education in poetry at Oxford University. For Anna, poetry was once her dream, yet the years would see her set it aside for a cookie-cutter corporate path \u2014 but not before getting a taste of it for just one year. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The bubble soon bursts<\/strong>. Upon arriving in Oxford, Anna quickly discovers that the city she long idolized isn\u2019t as romantic as she once thought it to be. Her neighbours are dismissive, and a speeding driver in a sports car gives her quite the splash. After running into the driver in a fast food joint, Anna gives him a piece of her mind. Not long after, she begins classes, where she finds out the professor she crossed the pond for has been replaced by none other than affluent, sportscar-driving Jamie (Mylchreest).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A not-so-meet-cute<\/strong>: Naturally, the pair isn\u2019t off to a good start \u2014 and Jamie\u2019s attempts to make up for his mishap with a cake doesn\u2019t quite land either. Yet, as time passes, they find themselves brought closer together by their shared love of poetry. Soon, Jamie and Anna begin to fall in love, agreeing to \u201ckeep it casual.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cDo you think things are only meaningful if they last forever?\u201d <\/strong>As our protagonists find themselves falling head over heels for one another, Jamie shockingly begins to withdraw, leaving Anna hurt and confused. Initially believing Jamie was in love with another woman, she finds out that the truth is much more unpleasant. While we will abstain from further details to avoid spoilers, we\u2019ll give you a hint: the movie is produced by the same team behind <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt2582846\/\" style=\"\" rel=\"noopener\">The Fault in Our Stars<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My Oxford Year is worth your time<\/strong>. Initially giving the impression of a standard Netflix romcom, My Oxford Year throws audiences in for a loop. The film quickly takes a depressing turn, yet does so in a way that does not feel forced. Its IMDB score of 5.9 certainly doesn\u2019t do it justice, and we found the movie an engaging experience with memorable moments, a cozy atmosphere, and great dialogue. At its core, My Oxford Year offers a valuable lesson: dreams must be chased before it's too late. You might, however, want to keep a tissue pack handy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH<\/strong>: You can stream My Oxford Year on <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/eg-en\/title\/81287950\" style=\"\" rel=\"noopener\">Netflix<\/a>. Catch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=EKQPCiUSRAo\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:40).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670691\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670691\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/intense-face-offs-across-major-leagues\/\">\r\n                            Intense face-offs across major leagues                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/intense-face-offs-across-major-leagues\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The Whites kicked off the season quietly following a tough 1-0 victory against Osasuna in the opening round, and have their eyes set on their first away victory tonight to make it clear they\u2019re not here to play around. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other matches in the Spanish league on our radar tonight: <\/strong><\/p>\n<ul>\n<li>Osasuna vs. Valencia (6pm).<\/li>\n<li>Real Sociedad vs. Espanyol (8:30pm).<\/li>\n<li>Villarreal vs. Girona (8:30pm).<\/li>\n<\/ul>\n<p style=\"padding:0;line-height:1.15;margin-right:0;margin-left:36pt;margin-top:0;orphans:2;margin-bottom:0;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The second round of the English Premier League continues today with three key <\/strong><strong>matches<\/strong>. Fulham is set to host Manchester United at 6:30pm. The Red Devils are looking to make up for their poor start to the season following a home defeat to Arsenal. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At 4pm, Crystal Palace will be hosting Nottingham Forest in what is set to be a <\/strong><strong>difficult match for the latter<\/strong>, as Crystal Palace has unfinished business with Nottingham Forest, after being relegated from the Europa League to the Conference League, with Forest taking their place<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also at 4pm<\/strong>: Everton and Brighton face off. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other major European league matches on our radar<\/strong>:<\/p>\n<ul>\n<li>M\u00f6nchengladbach vs. Hamburg (6:30pm).<\/li>\n<li>Juventus vs. Parma (9:45pm).<\/li>\n<li>Atalanta vs. Pisa (9:45pm).<\/li>\n<li>Lille vs. Monaco (9:45pm).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Over at the Egyptian Premier League<\/strong>, the fourth week kicks off today with three intense matches:<\/p>\n<ul>\n<li>Al Ittihad vs. Al Ahly Bank (6pm).<\/li>\n<li>Tala\u2019ea El Gaish vs. Ismaily (9pm). <\/li>\n<li>Enppi vs. El Gouna (9pm).<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670693\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                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decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button 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      \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/head-to-kikis-sage-for-wegz-upcoming-album-launch-party\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1170.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"670695\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/head-to-kikis-sage-for-wegz-upcoming-album-launch-party\/1170-jpg-34\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1170.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1170.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1170.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1170.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670694\" class=\"content-area-description single-story post-670694 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.c987c68d-8f60-48d7-82fe-fae5e8bb6e6c.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Calling all Wegz superfans<\/strong>: The chart-topper is <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNlZ0bXMF6y\/\" style=\"\" rel=\"noopener\">launching<\/a> his newest album at Kiki\u2019s Sage in Hacienda Heneish. Don\u2019t miss out on this special live performance from the rap artist on Friday, 29 August. Book your tickets on Kiki\u2019s Sage\u2019s <a target=\"_blank\" href=\"https:\/\/kikisexperience.com\/event\/1329?fbclid=PAZXh0bgNhZW0CMTEAAafxfwBpYNd4oHCT3i2JCGYmzRWnaS1L_ukNCKSDu2WrSI0yWYZN8jkEcAH9EA_aem_vHkeGsIynbUwUcDFfwdkwQ\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Jordanian band <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMdkR2_IbOZ\/?hl=en\" style=\"\" rel=\"noopener\">Jadal<\/a><\/strong><strong> is bringing pop rock to Bibliotheca Alexandrina tonight<\/strong>. Don\u2019t miss out and book your <a target=\"_blank\" href=\"https:\/\/onlineticketing.bibalex.org\/AllEvents?PageNumber=2\" style=\"\" rel=\"noopener\">tickets<\/a> from Bibliotheca Alexandrina\u2019s website.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Go off-script for a night of unscripted comedy with improv <\/strong><strong>group<\/strong> <strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNiGvyytesC\/\" style=\"\" rel=\"noopener\">Zay Mateegy<\/a><\/strong><strong> at Cairo <\/strong><strong>Jazz Club 610<\/strong>. Don\u2019t miss out on the chance to unwind with a laugh on Tuesday, 26 August. Get your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7219\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Icons Ruby and Ramy Sabry to light it up<\/strong> at the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNLm_maM8QD\/?hl=en\" style=\"\" rel=\"noopener\">Tiatro Romano<\/a> Festival on Thursday, 28 August. Keep the fun Sahel summer nights going and get your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7179\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hitmaker <\/strong><strong>Tul8te<\/strong><strong> to wrap up the New Alamein Festival <\/strong>on Friday, 29 August. Enjoy an unforgettable night of his captivating pop melodies at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNVRDqvIYCB\/?igsh=d2FhNTdycDJoZDhx\" style=\"\" rel=\"noopener\">U Arena<\/a>. Head to <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1410\" style=\"\" rel=\"noopener\">Tazkarti<\/a> for tickets. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Solomun is ending the Sahel season with one heck of a bang<\/strong>. On Friday, 29 August, the Bosnian-German <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/solomun\/?hl=en\" style=\"\" rel=\"noopener\">DJ<\/a> will be headlining the season\u2019s closing party at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DJZGoNwMGUX\/?hl=en\" style=\"\" rel=\"noopener\">D-Bay<\/a>. A global deep house and techno icon, Solomun is going to make sure Sahel 2025 will be a tough act to follow. You can get your tickets from <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/6e7e8a2e-6496-422b-b186-98e321805188\" style=\"\" rel=\"noopener\">Ticket Egypt<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Nostalgia <\/strong><strong>called, and Nancy<\/strong><strong> Ajram and Hamaki are picking up on Saturday, 30 August<\/strong> at the Address Beach Resort. The duo will be performing back to back as part of the Layali Marassi <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=8\" style=\"\" rel=\"noopener\">festival<\/a>. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6921#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get ready to laugh the night away with Lebanese comedian <\/strong><strong>John<\/strong><strong> Achkar<\/strong> as he makes a stop in Cairo as part of his <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNWD8cGMTfK\/\" style=\"\" rel=\"noopener\">Wagef<\/a> world tour. Comedy buffs can catch him <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNftF9bstqX\/\" style=\"\" rel=\"noopener\">live<\/a> at Sheikh Zayed\u2019s Arkan Theatre on Wednesday, 3 September. Get your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7189\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>George Wassuf fan?<\/strong> Saad El Oud is here to switch things up with an intimate George Wassuf <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNlnD9CIG7v\/\" style=\"\" rel=\"noopener\">tribute night<\/a> at Madinaty\u2019s Boom Room on Wednesday, 10 September. Book your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7217\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670696\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670696\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/what-the-markets-are-doing-on-24-august-2025\/\">\r\n                            What the markets are doing on 24 August 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/what-the-markets-are-doing-on-24-august-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/what-the-markets-are-doing-on-24-august-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/what-the-markets-are-doing-on-24-august-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 24 August 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/what-the-markets-are-doing-on-24-august-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/what-the-markets-are-doing-on-24-august-2025\/&title=What the markets are doing on 24 August 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+24+August+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F24%2Fwhat-the-markets-are-doing-on-24-august-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/what-the-markets-are-doing-on-24-august-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670696\" class=\"content-area-description single-story post-670696 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.c987c68d-8f60-48d7-82fe-fae5e8bb6e6c.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.5% at today\u2019s close<\/strong> on turnover of EGP 3.8 bn (28.1% below the 90-day average). Local investors were the sole net buyers. The index is up 20.4% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Misr Cement (+9.0%), Eastern Company (+3.7%), and Egypt Kuwait Holding -EGP (+2.7%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Orascom Development (-1.5%), ADIB (-1.5%), and Arabian Cement (-1.3%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"670697\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <figure class=\"wp-block-image size-full mt-0 mb-0 img-white-bg\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27477.svg\" alt=\"\"><\/figure>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">7<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/\">  \r\n                            How counterfeit cables threaten Egyptian lives and the economy<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=How counterfeit cables threaten Egyptian lives and the economy&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/&title=How counterfeit cables threaten Egyptian lives and the economy\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=How+counterfeit+cables+threaten+Egyptian+lives+and+the+economy+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Fhow-counterfeit-cables-threaten-egyptian-lives-and-the-economy%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/81.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"670698\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/how-counterfeit-cables-threaten-egyptian-lives-and-the-economy\/81-jpg-32\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/81.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"81.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/81.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/81.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-670697\" class=\"content-area-description post-670697 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-electricity tag-enterprisepm tag-inside-industry tag-manufacturing wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>E<\/strong><strong>gypt has seen more than 245k fires since 2020, <\/strong><strong>claiming around 1.13k lives and injuring 4.2k others.<\/strong> One of the biggest culprits, experts warn, is the flood of counterfeit cables on the market \u2014 a trade worth as much as EGP 4 bn each year. Despite stepped-up efforts by both the state and private sector to fight counterfeiting and tighten oversight, specialists say the crisis won\u2019t be solved without comprehensive maintenance of electrical connections and tougher legislation to protect lives and infrastructure.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>By the numbers<\/strong>: The 254k fire accidents reported between 2020 and 2024 averaged 400 fires every three days, according to data from state statistics agency Capmas. While the number of fires fell 10% over that period, fatalities climbed 17% to 232 in 2024. Electrical short circuits were responsible for more than one in five incidents, with one-third occurring in homes and 40% in garbage-filled empty lots. Summer months saw a spike in fire accidents, underscoring gaps in household safety and waste management.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Rising summer blazes aren\u2019t just about higher temperatures or electricity loads<\/strong>, they reflect what the Cairo Chamber of Commerce\u2019s Exporters Division head Ahmed Zaki calls \u201can imminent threat to Egypt\u2019s economy and commercial stability.\u201d He traces today\u2019s fire crisis back to compounding problems since 2007, pointing to deep weaknesses in the country\u2019s electrical infrastructure.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The root cause, Zaki tells EnterpriseAM, lies in unlicensed \u201cbackstreet factories<\/strong>\u201d producing substandard cables and electrical gear at half the price of originals. These outfits don\u2019t just ignore safety standards \u2014 they also counterfeit trusted brands, fooling buyers and flooding the market with products that amount to \u201cticking timebombs\u201d in homes and factories, Elsewedy Cables General Manager Amr El Sawaf tells EnterpriseAM that the domestic market for counterfeit cables is worth EGP 3-4 bn annually.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Genuine cables use copper with 99.99% purity and heat-resistant insulation, ensuring <\/strong><strong>safe operation<\/strong>. Counterfeits, by contrast, use copper at just 96% purity, which overheats dangerously, melts insulation, and sparks short circuits \u2014 the trigger for most fires, Zaki explains.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>El Sewedy, Egypt\u2019s biggest cable maker, says it relies on top-grade raw materials <\/strong><strong>tested with advanced tech to meet international standards. <\/strong>To help customers tell the difference, it\u2019s now using anti-counterfeit coding systems and AI-based product verification, El Sawaf tells us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The danger isn\u2019t confined to households<\/strong>, as counterfeit cables have also made their way into major projects. Some contractors cut costs by installing them in public and private developments. The result? vital facilities left vulnerable to catastrophic fires, <a target=\"_blank\" href=\"https:\/\/middleeastosha.com\/aboutus\/\" style=\"\" rel=\"noopener\">Middle East OSHA<\/a> head Mohamed Bahloul tells EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The government has tightened oversight and updated laws to curb counterfeit <\/strong><strong>products<\/strong>, which El Sawaf says has improved consumer trust and cut the circulation of non-compliant goods. But growing demand still leaves gaps. He called for stronger state-private cooperation through data sharing on fake products, joint awareness campaigns, and more rigorous field inspections. El Sewedy is also pursuing legal action against counterfeiters and running awareness drives for traders and customers to reinforce trust in its products.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>These efforts are giving local industry more credibility and encouraging companies to <\/strong><strong>invest further <\/strong>and expand production to serve both domestic and export markets, El Sawaf added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Experts agree on two urgent measures: <\/strong>First, comprehensive inspection and maintenance of electrical systems in both vital infrastructure and private facilities. Second, a new deterrent law that would impose strict penalties on anyone producing or trading in counterfeit cables \u2014 to safeguard lives, infrastructure, and the economy against future disasters.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Your top industrial development stories for the week:<\/strong><\/p>\n<ul>\n<li><strong>Futek plans to invest EGP 1 bn to <\/strong><strong>manufacture smart meters and upgrade its production lines<\/strong>. The company is also considering expanding into Saudi Arabia and the UAE to tap rising demand for energy-efficient products in the Gulf. (<a target=\"_blank\" href=\"https:\/\/www.alborsaanews.com\/2025\/08\/19\/1909367\" style=\"\" rel=\"noopener\">Al Borsa<\/a>) <\/li>\n<li><strong>Indian pharma player<\/strong><strong> BDR Group<\/strong> <strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/fc53517c-1ce4-4d25-8c7e-1c435bd368bc\/two-chinese-players-want-to-locally-manufacture-their-phones-here\" style=\"\" rel=\"noopener\">is in talks<\/a><\/strong><strong> to establish a facility for biologics <\/strong><strong>and cancer meds in Egypt.<\/strong> Health Minister Khaled Abdel Ghaffar directed stakeholders to set a clear timeline for execution and expedite the registration of BDR\u2019s products with the Egyptian Drug Authority. <\/li>\n<li><strong>Two Chinese smartphone makers are <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/fc53517c-1ce4-4d25-8c7e-1c435bd368bc\/two-chinese-players-want-to-locally-manufacture-their-phones-here\" style=\"\" rel=\"noopener\">looking to locally manufacture<\/a><\/strong><strong> their <\/strong><strong>phones in Egypt under a six-month pilot investment<\/strong>, which will see HKEX-listed Coolpad and KXD invest EGP 100 mn in an experimental first stage. <\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/electricity\/\">electricity<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"670699\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/670699\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670699\" class=\"content-area-description single-story post-670699 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 August (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMdkR2_IbOZ\/?hl=en\" style=\"\">Jadal<\/a><\/span><span style=\"font-weight:400;\"> at Bibliotheca Alexandrina.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNiGvyytesC\/\" style=\"\">Zay Mategy comedy show<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNLm_maM8QD\/?hl=en\" style=\"\">Ruby and Ramy Sabry<\/a><\/span><span> at Tiatro Romano.<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28-29 August (<\/span><span>Thursday<\/span><span> - Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlD8tnos6-\/\" style=\"\">Never Again<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJZGoNwMGUX\/?hl=en\" style=\"\">Solomun<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlZ0bXMF6y\/\" style=\"\">Wegz album launch<\/a><\/span><span> at Kiki\u2019s Sage.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1ECx1e3ikD6KGVI2QPa-Jbadb7k-569xzjtRSnylGvX8\/edit?tab=t.0\" style=\"\">Tul8te<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMsUUt1o8YP\/?hl=en\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=8\" style=\"\">Nancy Ajram and Hamaki<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-7 (Monday - Sunday): Amira Selim singing <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM_AVwHo9HD\/?hl=en&img_index=1\" style=\"\">masterclass<\/a><\/span><span style=\"font-weight:400;\"> at Khayal Arts and Music Academy.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNftF9bstqX\/\" style=\"\">John Achkar<\/a><\/span><span> at Arkan Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 September (Thursday): Al Mawlid Al Nabawi.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNQpBymoybH\/?hl=en\" style=\"\">Medhat Saleh<\/a><\/span><span> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 September (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNlnD9CIG7v\/\" style=\"\">George Wassuf tribute night<\/a><\/span><span> at Madinaty\u2019s Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=4\" style=\"\">Wael Gassar and Reham Abdelhakim<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 September (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/marassi.ticketsmarche.com\/event\/6916#ticketsbuy\" style=\"\">Ragheb Allama<\/a><\/span><span> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 September (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNIt7DUoS8i\/\" style=\"\">Tamer Ashour<\/a><\/span><span> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM5sHrVoSyn\/?img_index=4\" style=\"\">Assala and Ahmed Saad<\/a><\/span><span> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Monday): Armed forces day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 October (Tuesday): Enterprise Egypt Forum 2025.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMp25tYiYV2\/?hl=en\" style=\"\">Anyma<\/a><\/span><span style=\"font-weight:400;\"> at The Great Pyramids.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 7 December (Tuesday - Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span style=\"font-weight:400;\"> at the Giza Plateau. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":670682,"template":"","categories":[],"tags":[],"class_list":["post-670681","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"e50961fb-db73-4c1e-bdb4-bef15f39a8a0","teaser":"","photo_url":"https:\/\/ent.news\/2025\/8\/1411.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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