{"id":670426,"date":"2025-08-19T00:00:00","date_gmt":"2025-08-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=670426"},"modified":"2025-12-18T07:25:09","modified_gmt":"2025-12-18T07:25:09","slug":"pretty-penny","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/pretty-penny\/","title":{"rendered":"Pretty penny"},"content":{"rendered":"<section id=\"670428\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670428\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/madbouly-pitches-japanese-industrial-zone-in-sczone\/\">\r\n                            Madbouly pitches Japanese industrial zone in SCZone                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/madbouly-pitches-japanese-industrial-zone-in-sczone\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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At home, we\u2019re keeping an eye out on a potential new Japanese industrial zone.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Madbouly pitches a Japanese industrial zone in Egypt:<\/strong> Prime Minister Moustafa Madbouly invited Japanese companies to establish a dedicated Japanese industrial zone in the Suez Canal Economic Zone, saying it would let manufacturers capitalize on Egypt\u2019s strategic location at the crossroads of Africa, Europe, and Asia and leverage the country\u2019s freetrade agreements to reach key markets with fewer customs barriers, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid0fbDrhd7AsgCS7RiMsAuaTJLqtMMjX41yH3v9QvdkYUbwQYVZAAeNn6hrdn39ddrel\" style=\"\" rel=\"noopener\">cabinet statement<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All for the localization push:<\/strong> Madbouly also urged Japanese firms at the Egypt-Japan Business Council in Tokyo to back Egypt\u2019s localization drive in priority sectors including automotive, renewables, and water desalination, noting the government is supporting these industries with incentive packages.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The investment forum also saw the signing of 12 agreements and letters of intent<\/strong> across education, renewables, industrial development, IT, logistics, tourism, and green energy, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid02LukLRjUw65oiinDDs56zDa6M2TXRNKV73RgLtZ6nLmjAHr2oxULGnPvVYGwyVsDkl\" style=\"\" rel=\"noopener\">separate statement<\/a>. Standouts include an agreement between the SCZone, Orascom Construction, and Japan\u2019s Itochu Corp to develop green fuel bunkering for ships, and a pact between Toyota Tsusho and the ministries of industry and investment to localize automotive manufacturing and components.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"https:\/\/mailchi.mp\/enterpriseam.com\/2025egyptforum\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/6\/756.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mark your calendar for the 2025 EnterpriseAM Egypt Forum<\/strong>, our flagship forum and part of our must-attend series of invitation-only, C-suite-level gatherings. Tap to register your interest to attend. <strong>Want to partner with us? <\/strong>Reach out to Moustafa Taalab at mtaalab@enterprisemea.com to explore sponsorship opportunities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s a calm day on the business front, <\/strong>with the UK backtracking on its demand to access encrypted Apple data getting the most ink. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>UK dropped demand for access to US Apple data<\/strong>, US Director of National Intelligence Tulsi Gabbard said on <a target=\"_blank\" href=\"https:\/\/x.com\/DNIGabbard\/status\/1957623737232007638\" style=\"\" rel=\"noopener\">X<\/a> today. The country had previously insisted on being provided a \u201cbackdoor\u201d that would allow retrieval of encrypted user data held by Apple, which prompted the iPhone-maker to withdraw its Advanced Data Protection feature from the country earlier this year. \u201cThe vice-president negotiated a mutually beneficial understanding that the UK government will withdraw the current back-door order to Apple,\u201d a US official cited by the Financial Times said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI<\/strong>: In December, the UK served Apple a formal notice demanding right of access to the data \u2014 which, it is worth noting, could not be accessed by Apple itself given its Advanced Data Protection security feature, which exclusively allows users access. Earlier in May, US lawmakers noted that providing backdoor access would make the data susceptible to cybersecurity risks. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/us-spy-chief-gabbard-says-uk-agreed-drop-backdoor-mandate-apple-2025-08-19\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cdj2m3rrk74o\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/ab0aba27-81e0-4ee5-bcbb-6bce85386e40\" style=\"\" rel=\"noopener\">FT<\/a>) <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re in for slightly cooler weather in the capital tomorrow, with temperatures peaking at 36\u00b0C, before cooling down to 24\u00b0C. Up north, we\u2019re in for a high of 29\u00b0C and a low of 27\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/suez-canal-economic-zone\/\">Suez Canal Economic Zone<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670430 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"670430\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/670430\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670430\" class=\"content-area-description single-story post-670430 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670431\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670431\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/\">\r\n                            Inside the expensive acqui-hire war                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Inside the expensive acqui-hire war&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/&title=Inside the expensive acqui-hire war\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Inside+the+expensive+acqui-hire+war+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F19%2Finside-the-expensive-acqui-hire-war%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1172.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"670432\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/inside-the-expensive-acqui-hire-war\/1172-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1172.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1172.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1172.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1172.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670431\" class=\"content-area-description single-story post-670431 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-employment tag-enterprisepm tag-for-your-commute tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.6bbe981a-743b-4b23-b39e-6b9a1dee31bd.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>As tech companies scramble for AI talent, competition in <\/strong><strong>Silicon Valley is slowly being wiped out<\/strong>. The AI talent war seems to be steering towards an acqui-hire war with Google\u2019s recent acquisition of Windsurf leading that front. The agreement was a \u201creverse acqui-hire,\u201d the Financial Times <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/1d7075d4-12f3-404e-8667-7ef42e715a4e\" style=\"\" rel=\"noopener\">contends<\/a>, claiming that Google was vying for Windsurf\u2019s lead employees, not the actual company. Will Silicon Valley\u2019s hiring pool continue to be an echo chamber?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dodging the antitrust complex<\/strong>: Amidst a surge of talent poaching and big tech acquisitions, tech merges have become a red flag for <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a571ce61-5e03-4a75-88e8-0e0851aef3f9\/what-a-chrome-sale-would-mean-for-the-browser\" style=\"\" rel=\"noopener\">antitrust<\/a> authorities. As acquisitions, by law, prompt antitrust inspections, corporations are finding loopholes to push out potential competitors through acqui-hires instead. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For Google, this is not its first rodeo<\/strong>. Just last year, it hired the founders of Character.AI without buying the company. Similarly, Microsoft <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/718df185-7709-4643-8a74-f12cb775876d\/microsoft-goes-on-a-talent-shopping-spree\" style=\"\" rel=\"noopener\">took in employees<\/a> from start-up Inflection AI last year, including its CEO Mustafa Suleyman. Meta has also long had its sights set on top talents from OpenAI, offering them <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/921dcbaa-af24-4952-a806-ce0e2b60f04e\/a-byte-into-this-week%25e2%2580%2599s-tech-news\" style=\"\" rel=\"noopener\">USD 100 mn in signing bonuses<\/a>. Counterarguments, however, note that acquisitions actually provide lucrative exit strategies for innovative start-ups and thus offer further incentive for innovation in the field. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cue the \u2018moneyball\u2019 approach<\/strong>: To escape recycled AI talent and over-the-top competitive salaries, HelloSky CEO Alex Bates took on a <a target=\"_blank\" href=\"https:\/\/fortune.com\/2025\/08\/17\/silicon-valley-talent-moneyball-ceo-interview-ai\/\" style=\"\" rel=\"noopener\">new approach<\/a> to talent acquisition. Bates founded HelloSky as a generative AI platform that \u201cunearths\u201d AI talent through less traditional routes. HelloSky aims for talent outside of Silicon Valley\u2019s already established network through developing a map of experts that prioritizes measurable impact and experience over degrees and connections. Aside from resumes, the platform tracks down code contributions, peer-reviewed research, and open-source projects, ensuring an equal playing field. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Innovation outside the Valley<\/strong>: At the moment, AI talent is a small circle \u2014 and staying in it won\u2019t help companies achieve their next breakthrough. With platforms and solutions such as Bates\u2019, hidden talent may get its moment to stand out and real innovation might have a chance, especially considering that AI might be <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/d01290c9-cc92-4c1f-bd70-ac332cd40f94\" style=\"\" rel=\"noopener\">hitting a plateau<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/employment\/\">employment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670433 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"670433\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/670433\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670433\" class=\"content-area-description single-story post-670433 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670434\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670434\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">EAT THIS TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/\">\r\n                            Go for Hummus and Go tonight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Go for Hummus and Go tonight&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/&title=Go for Hummus and Go tonight\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Go+for+Hummus+and+Go+tonight+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F19%2Fgo-for-hummus-and-go-tonight%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1023.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"670435\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/go-for-hummus-and-go-tonight\/1023-jpg-30\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1023.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1023.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1023.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1023.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670434\" class=\"content-area-description single-story post-670434 post type-post status-publish format-standard has-post-thumbnail hentry category-eat-this-tonight tag-eat-this-tonight tag-enterprise-recommends tag-enterprisepm tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.52e19dba-6e1d-4085-bee9-aea33ee6082c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> ? <\/strong><strong>We\u2019ve all had our fair share of Lebanese hummus, but have you ever tried <\/strong><strong>Palestinian?<\/strong> Sitting snug in the heart of Korba, Hummus and Go is a Palestinian fast food restaurant that introduces traditional flavors to fresh palates all over Cairo, one hummus platter and Gazan falafel sandwich at a time. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You won\u2019t find Makloube or Mujaddara at Hummus and Go, what you\u2019ll find is even <\/strong><strong>better<\/strong>. All about on-the-go Palestinian classics, the Korba joint \u2014 famed for its annual Ramadan suhoor specials \u2014 offers breakfast and all day items; including \u2014 but certainly not limited to \u2014 Palestinian kebab shakshouka, fatta makdous, musahab meals, and crispy \u201cintifada\u201d sandwiches. The most visited section of the menu, however, is as the name implies, the hummus bar. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Classic, beetroot, red pepper, or even soujouk hummus \u2014 you name it, they got it<\/strong>. For our latest Palestinian culinary adventure, we ordered quite the feast for ourselves. The Gaza falafel, Palestinian kebab sandwich, fatta makdous, crispy Intifada, and the soujouk hummus found their way into our Talabat cart. Some 20 minutes later, we were plating our treasure. One thing to note \u2014 that we wish we knew \u2014 is that the portions are on the generous side, so you might want to rein yourself in before clicking place order. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That said, we wiped our plates clean<\/strong>. Though some dishes fared better than others. The Palestinian kebab sandwich was filling, flavorsome, and generously seasoned, and the same can be said about the Gaza falafel sandwich \u2014 which could substitute an entire breakfast order given its size. The fatta makdous proved the star of the show, surprisingly light despite deceiving appearances. Needless to say, the soujouk hummus was also a top contender, yet was a tad spicier than expected. Unfortunately the crispy Intifada sandwich \u2014 fries, eggplant, and boiled eggs \u2014 did not quite cause a ruckus with us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The verdict<\/strong>: Hummus and Go offers flavors you\u2019ve likely not experienced in a very long time. Palestinian food isn\u2019t by any means new to Egyptian palates, but Palestinian fast food certainly is, and this Korba joint has certainly cracked the code. While Hummus and Go is definitely worth it, it\u2019s a little bit on the pricier end of the spectrum, so order wisely. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO ORDER<\/strong>- You can order from Hummus and Go through <a target=\"_blank\" href=\"https:\/\/www.talabat.com\/egypt\/restaurant\/740448\/hummus-and-go-heliopolis--korba?aid=7611\" style=\"\" rel=\"noopener\">Talabat<\/a>, visit their Heliopolis branch at <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/r6N26QazxtTgMovN7?g_st=com.google.maps.preview.copy&fbclid=PAZXh0bgNhZW0CMTEAAae1wV69zJOtv8VsyBPBY52Y95O4DHVxaSqI-ejmd9LxqM-OJcMxLpW6lLH8Iw_aem_3NdhZLHOcPhbbk1Xry-mqw\" style=\"\" rel=\"noopener\">18 Baghdad Street, Korba<\/a>, or order by calling 01080658005 if you\u2019re in Heliopolis, and 01124239140 if you\u2019re in New Cairo.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eat-this-tonight\/\">Eat This Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670436\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670436\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/real-madrid-and-osasuna-face-off-in-la-liga-opener\/\">\r\n                            Real Madrid and Osasuna face off in La Liga opener                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/real-madrid-and-osasuna-face-off-in-la-liga-opener\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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A victory would be particularly pivotal for Real Madrid following the departure of Carlo Ancelotti and the arrival of their new coach, Xabi Alonso. As for Osasuna, they have ambitions of achieving a positive result away from home and surprising the White Giants in the opening match of the competition. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tonight\u2019s Egyptian Premier League matchups:<\/strong><\/p>\n<ul>\n<li>National Bank vs. Kahrabaa Ismailia (6pm).<\/li>\n<li>Pharco vs. Tala\u2019ea El Gaish (6pm).<\/li>\n<li>Al Masry vs. Pyramids (9pm).<\/li>\n<li>Ismaily vs. Al Ittihad Al Sakkandary (9pm).<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>UEFA Champions League playoff matches happening tonight at 10pm:<\/strong><\/p>\n<ul>\n<li>FK Crvena zvezda vs Pafos<\/li>\n<li>Ferencv\u00e1rosi TC vs Qaraba\u011f FK<\/li>\n<li>Rangers vs. Club Brugge<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670438\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF 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powerhouse Wegz to perform at New Alamein Festival                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/rap-powerhouse-wegz-to-perform-at-new-alamein-festival\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1170.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1170.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1170.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670439\" class=\"content-area-description single-story post-670439 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.5a2aac6e-1be1-4a67-a1b3-a08e4a71bee3.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Stage powerhouse <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMBQCeuIMM5\/?hl=en\" style=\"\" rel=\"noopener\">Wegz<\/a><\/strong><strong> is back again<\/strong> for another epic performance at New Alamein Festival at U Arena. Don\u2019t miss this electric night on Friday, 22 August. Get your tickets on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1409\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The 33rd edition of the Citadel Festival for Music and Singing kicked off on Friday <\/strong>and is set to conclude on Saturday, 23 August. Don\u2019t miss out on the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNRBmxUN1Ue\/?hl=en&img_index=1\" style=\"\" rel=\"noopener\">diverse lineup<\/a> of opera and pop singers at the Salah El-Din Citadel. Get your tickets at the door or through <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/events\/category\/46\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Discover the potential of your phone camera <\/strong>and join Photopia\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMko9RAtiKQ\/?hl=en&img_index=1\" style=\"\" rel=\"noopener\">workshop<\/a> on mobile photography with Egyptian visual artist <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mamdouhphoto\/?hl=en\" style=\"\" rel=\"noopener\">Mohamed Mamdouh<\/a>. Join the three-day workshop from Wednesday, 20 August to Friday, 22 August by filling out the <a target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfHDX_PiRPp564NeMsBpPGVlbLroAsHA0z7xhlkCFivAKb8eA\/viewform\" style=\"\" rel=\"noopener\">registration form<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Enjoy a night of rock classics at Cairo Jazz Club<\/strong> with the band <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/seattle.band\/?hl=en\" style=\"\" rel=\"noopener\">Seattle<\/a>. With covers of songs by the iconic Nirvana and Radiohead, get your dose of nostalgia and catch their live performance on Thursday, 21 August. Book your tickets on CJC\u2019s <a target=\"_blank\" href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/4752\/Thursday-Night-Live\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ESC\u0100 Beach Club is about to serve up a slice of European summers on Friday, 22 August <\/strong><strong>in Ras El Hekma<\/strong>. Italian DJ duo <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/fideles_music\/?hl=en\" style=\"\" rel=\"noopener\">Fideles<\/a> will be doubling down on energy \u2014 electrifying all those in attendance with their signature techno beats. Joining them is Berlin-based Russian DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/yulianiko\/?hl=en\" style=\"\" rel=\"noopener\">Yulia Niko<\/a> \u2014 and in case that wasn\u2019t enough, Egyptian DJs <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ashmawymusic\/\" style=\"\" rel=\"noopener\">Ashmawy<\/a> and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mohassebmusic\/\" style=\"\" rel=\"noopener\">Mohasseb<\/a> will be playing back to back. You can secure your spot through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6909\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hitmaker <\/strong><strong>Tul8te<\/strong><strong> to wrap up the New Alamein Festival <\/strong>on Friday, 29 August. Enjoy an unforgettable night of his captivating pop melodies at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNVRDqvIYCB\/?igsh=d2FhNTdycDJoZDhx\" style=\"\" rel=\"noopener\">U Arena<\/a>. Head to <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1410\" style=\"\" rel=\"noopener\">Tazkarti<\/a> for tickets. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Address Beach Resort is where the fun never stops<\/strong>. Megastars <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=5\" style=\"\" rel=\"noopener\">Wael Gassar and Reham<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=5\" style=\"\" rel=\"noopener\">Abdelhakim<\/a> will give electric performances at Marassi on Saturday, 13 September. Head over to <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6923#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> for tickets. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Prepare yourself for a transcendent night by the Giza Pyramids with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMp25tYiYV2\/?hl=en\" style=\"\" rel=\"noopener\">Anyma<\/a><\/strong> and his show Quantum Genesys on Friday, 10 October. Get tickets to this ultimate electronic music experience on <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/be56caa9-4757-4182-940a-8427f7a6f53e?fbclid=PAZXh0bgNhZW0CMTEAAadQelF8b64K5nZHu23FOmQSf098u0h4VMLiSV8fqzXbDtGJE6g9Tv5wOZTcFg_aem_y5pjgEfRJOxFt_uZ2botOA\" style=\"\" rel=\"noopener\">Ticket Egypt<\/a> now.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670441\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670441\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/what-the-markets-are-doing-on-19-august-2025\/\">\r\n                            What the markets are doing on 19 August 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/what-the-markets-are-doing-on-19-august-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Local investors were the sole net buyers. The index is up 21.4% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Arabian Cement (+4.4%), Qalaa Holdings (+2.6%), and Fawry (+2.2%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Misr Cement (-2.3%), Orascom Construction (-2.0%), and Emaar Misr (-1.1%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670442\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"670442\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/meet-our-founder-of-the-week-baky-hospitalitys-ayman-baky\/\">\r\n                            Meet our founder of the week: Baky Hospitality\u2019s Ayman Baky                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/meet-our-founder-of-the-week-baky-hospitalitys-ayman-baky\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Speaking to us this week is Ayman Baky (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ayman-baky-22330844\/?originalSubdomain=eg\" style=\"\" rel=\"noopener\">Linkedin<\/a>), founder and CEO of Baky Hospitality, the group behind some of Egypt\u2019s most prestigious high-end restaurants, including Sachi, Kazoku, and Shinko.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Ayman Baky and I\u2019m the founder and CEO of Baky Hospitality<\/strong>, a group specializing in high-end restaurants and hospitality experiences across Egypt. We operate a growing portfolio of brands including Sachi, Reif, Lexie\u2019s, Kazoku, Megumi, and Shinko \u2014 with a presence in Cairo, the North Coast, and beyond. I\u2019ve been in the hospitality business for over 25 years, primarily on the operations side, but eventually transitioned into business development as the company scaled.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As we expanded, I realized I couldn\u2019t keep my hands in every kitchen<\/strong> \u2014 literally and figuratively \u2014 so I focused on building a structured back office, empowering my longtime employees, and developing a proper internal hierarchy. Many of our team members have grown with us from their early 20s into their late 30s, so part of my responsibility has been ensuring they have long-term career paths. With growing salaries and operational needs, we had to scale \u2014 especially in the face of the devaluation and inflationary pressures of the past few years, which significantly squeezed our margins. Expanding wasn\u2019t a luxury \u2014 it was a necessity.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I graduated from the American University in Cairo in 1996 with a major in Mass <\/strong><strong>Communications and a minor in Economics<\/strong>. I didn\u2019t know exactly what I wanted back then, but I had a strong gut feeling I was meant to pursue something in hospitality. At the time, there weren\u2019t many chances to formally study hospitality in Egypt, so I learned the hard way \u2014 through trial and error, opening and closing ventures, and learning on the ground.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Before launching Baky Hospitality, I worked at Orascom Development as a marketing <\/strong><strong>executive for five years<\/strong>, followed by stints at Sony Music International and Virgin Megastore. These roles, while in entertainment and tourism, taught me valuable lessons about brand building and consumer experience. I also freelanced as a corporate events promoter, which helped me carve out a name and reputation that I later leveraged when launching my own venues.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What really inspired me was a question I kept asking myself whenever I traveled<\/strong>: Why do we need to go to Lebanon or Dubai to enjoy world-class service and experiences? Why not here? Egypt has history, culture, and talent \u2014 but for too long, we\u2019ve been labeled as second-tier. I wanted to change that narrative. I opened my first restaurant in Alexandria in 2002. It didn\u2019t last, but I kept at it. The turning point came in 2014, after the 2011 revolution and a year-long sabbatical to study the market. That\u2019s when we launched Sachi in Sahel, which remains one of our strongest brands today.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We differentiate ourselves by investing heavily in people \u2014 not just in training, but in <\/strong><strong>cultivating a mindset and sense of pride<\/strong>. When our staff understand the \u201cwhy\u201d behind what they do, it transforms how they greet guests, how they serve, and how they represent the brand. We\u2019ve also stayed remarkably consistent with quality. It\u2019s not uncommon to come back years later and find the food tastes exactly as you remembered \u2014 in the best way.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Looking ahead, we have several openings slated for 2026-27<\/strong>. We\u2019re planning to launch an 80-room urban boutique hotel in Swan Lake West, catering to a growing demand for city-based, luxury hospitality experiences. The design includes private water features, shared pools, and resort-style amenities \u2014 all within Cairo. Our goal is to create an immersive experience that mirrors the ambiance of our restaurants, but on a larger hospitality scale. Later this year, we\u2019re also opening Little Lexie\u2019s in Swan Lake New Cairo, Reif Kushiyaki Seasons in New Cairo, and Madame Yu, a Chinese concept restaurant, in New Cairo\u2019s One Ninety in Q1 2026. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The biggest challenge we\u2019ve faced in recent years is the supply chain<\/strong>. We operate in a high-end niche, and sourcing quality ingredients while navigating import restrictions and currency fluctuations has been a constant hurdle. But constraints often spark creativity \u2014 and we\u2019ve had to improvise without compromising on quality.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I could change anything about our industry, it would be the lack of structure and <\/strong><strong>certification in hospitality training<\/strong>. International brands are hesitant to enter the market because the talent pipeline isn\u2019t standardized. There\u2019s no consistent education system for culinary and hospitality professionals \u2014 but that\u2019s starting to change. I believe Egypt is entering a turning point, and I hope to see more institutions stepping in to bridge this gap.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The most rewarding part of my job?<\/strong> Three things: seeing a guest delighted with their experience, walking into a packed venue, and being recognized with awards on an international level. On the flip side, the hardest part is translating a dream into reality \u2014 and then maintaining that quality consistently over the years.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Balancing work and life is only possible through delegation<\/strong>. I\u2019ve built a leadership team that carries our DNA. Many of them have equity in the business and have grown with me \u2014 they\u2019re family now.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I weren\u2019t running my own company, I\u2019d still be in this industry, but working abroad<\/strong>. I\u2019d want to learn properly and eventually launch my own concept again, better equipped. To my younger self, I\u2019d say: Focus early. Figure out what you love and commit to learning it deeply. Don\u2019t let money be the sole motivator \u2014 if you chase money without passion, you\u2019ll bounce from job to job and never feel fulfilled.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To new entrepreneurs, especially in F&amp;B, I\u2019d say: <\/strong>Know your market. Find your edge. Be patient. Don\u2019t rush to scale \u2014 you\u2019ll make better decisions with time and reflection. And if you can find a mentor, that\u2019s gold.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marketing has evolved massively. I\u2019m traditional at heart, but even I can\u2019t ignore the <\/strong><strong>power of social <\/strong><strong>media<\/strong>. Our marketing department has grown significantly \u2014 we now have designers, videographers, and photographers in-house. We work hard to keep our voice authentic and connect with our audience in real time. Social media \u2014 handled by our own Baky Studio \u2014 is the fastest and most effective way to reach our customers, whether we\u2019re launching a new dish or opening a new location.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hospitality\/\">hospitality<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"670444\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/670444\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-670444\" class=\"content-area-description single-story post-670444 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15- 23 (Friday - Saturday): 33rd edition of the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DNRBmxUN1Ue\/?hl=en&img_index=1\" style=\"\">Citadel Festival<\/a><\/span><span style=\"font-weight:400;\"> for Music and Singing.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20- 22 August (Wednesday - Friday): Photopia Mobile Photography <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMko9RAtiKQ\/?hl=en&img_index=1\" style=\"\">Workshop<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/4752\/Thursday-Night-Live\" style=\"\">Seattle the Band<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMPp-4asRxB\/?hl=en\" style=\"\">Hamada Helal<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf Alamein.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/fideles_music\/?hl=en\" style=\"\">DJ Fideles<\/a><\/span><span style=\"font-weight:400;\"> at ESCA Beach Club.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMBQCeuIMM5\/?hl=en\" style=\"\">Wegz<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/bedouin_official\/?hl=en\" style=\"\">Bedouin<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMsJtDjoXta\/?hl=en\" style=\"\">Tamer Hosny<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 August (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMdkR2_IbOZ\/?hl=en\" style=\"\">Jadal<\/a><\/span><span style=\"font-weight:400;\"> at Bibliotheca Alexandrina.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJZGoNwMGUX\/?hl=en\" style=\"\">Solomun<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1ECx1e3ikD6KGVI2QPa-Jbadb7k-569xzjtRSnylGvX8\/edit?tab=t.0\" style=\"\">Tul8te<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMsUUt1o8YP\/?hl=en\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=8\" style=\"\">Nancy Ajram and Hamaki<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-7 (Monday - Sunday): Amira Selim singing <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DM_AVwHo9HD\/?hl=en&img_index=1\" style=\"\">masterclass<\/a><\/span><span style=\"font-weight:400;\"> at Khayal Arts and Music Academy.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 September (Thursday): Al Mawlid Al Nabawi.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMxQC-WIKqE\/?hl=en&img_index=4\" style=\"\">Wael Gassar and Reham Abdelhakim<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Monday): Armed forces day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 October (Tuesday): Enterprise Egypt Forum 2025.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMp25tYiYV2\/?hl=en\" style=\"\">Anyma<\/a><\/span><span style=\"font-weight:400;\"> at The Great Pyramids.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span> at the Giza Plateau. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":670427,"template":"","categories":[],"tags":[],"class_list":["post-670426","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"0ec48a2e-9e27-4491-8f9d-e54888cd1c7a","teaser":"","photo_url":"https:\/\/ent.news\/2024\/6\/464.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pretty penny - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/pretty-penny\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pretty penny\" 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