{"id":669610,"date":"2025-08-05T00:00:00","date_gmt":"2025-08-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=669610"},"modified":"2025-12-18T07:05:21","modified_gmt":"2025-12-18T07:05:21","slug":"debut","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/debut\/","title":{"rendered":"Debut"},"content":{"rendered":"<section id=\"669612\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669612\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/\">\r\n                            National Printing Company wraps first day on the EGX up 9.4%                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=National Printing Company wraps first day on the EGX up 9.4%&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/&title=National Printing Company wraps first day on the EGX up 9.4%\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=National+Printing+Company+wraps+first+day+on+the+EGX+up+9.4%25+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F05%2Fnational-printing-company-wraps-first-day-on-the-egx-up-9-4%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/259.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"669613\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/national-printing-company-wraps-first-day-on-the-egx-up-9-4\/259-jpg-64\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/259.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"259.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/259.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/259.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669612\" class=\"content-area-description single-story post-669612 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-egx tag-enterprisepm tag-pmi tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.f3e12a11-d728-4d04-9e4b-dd30df21a7d2.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends<\/strong>, and congratulations on making it to the halfway mark of the workweek. At home, we\u2019ve been closely watching the National Printing Company\u2019s IPO\u2019s stellar debut on the EGX.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>National Printing Company\u2019s IPO made a stellar debut on the EGX today<\/strong>, with shares jumping to a high of EGP 23.69 before settling at EGP 23.22 \u2014 up 9.4% from the IPO price \u2014 ranking among the day\u2019s top five performers. The stock still has headroom, with a fair value estimate of EGP 28.27 suggesting further upside for investors considering long positions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There\u2019s plenty of room for the stock to trend higher in coming sessions:<\/strong> Trading was brisk, with 8.1 mn shares changing hands \u2014 about 37% of the freefloat of 21.2 mn shares \u2014 in transactions worth EGP 185.6 mn across 2.9k trades.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI: <\/strong>National Printing <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/69a470b3-64b1-4be5-9113-22ee82d70229\/the-national-printing-company-makes-its-egx-debut-today.-here%25e2%2580%2599s-why-it-thinks-you-should-like-its-shares.\" style=\"\" rel=\"noopener\">floated 10% of its shares<\/a>, raising around EGP 449.9 mn. Half the offering went to a Saudi investor via private placement, with the remainder split between Egyptian institutional and retail buyers.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ADVISORS- EFG Hermes Investment Banking<\/strong> acted as sole global coordinator, while <strong>Zulficar & <\/strong><strong>Partners<\/strong> served as legal counsel.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This marks the EGX\u2019s second IPO of the year after <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/905844a1-0a76-4570-ba03-7d66b3be0192\/%253cmark%253ebonyan%253c%2Fmark%253e%25e2%2580%2599s-share-price-closed-flat-on-debut-yesterday\" style=\"\" rel=\"noopener\">Bonyan<\/a><\/strong><strong> and the third new listing <\/strong><strong>including <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/496fc745-2d04-4df7-a40d-629522d417d2\/valu-shares-jump-to-hit-price-ceiling-on-egx-debut\" style=\"\" rel=\"noopener\">Valu<\/a><\/strong><strong>.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Non-oil private sector activity showed some signs of recovery in July. <\/strong>Activity declined for the fifth consecutive month, albeit at a slower pace than the previous month, with businesses reporting weaker rates of contraction in activity and new orders, according to S&P Global\u2019s latest PMI <a target=\"_blank\" href=\"https:\/\/www.pmi.spglobal.com\/Public\/Home\/PressRelease\/3a987ab793ce43cbbe5bef6f5fa17516\" style=\"\" rel=\"noopener\">report (pdf)<\/a> for Egypt. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The country\u2019s headline figure rose to 49.5 in July, up from 48.8 in <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/logistics\/en\/news\/story\/2bca120b-abaa-4a28-b34d-7d52c55bc672\/ksa,-uae,-and-egypt%25e2%2580%2599s-non-oil-private-sector-fared-in-june\" style=\"\" rel=\"noopener\">June<\/a><\/strong><strong>, inching <\/strong><strong>closer to<\/strong><strong>ward the 50.0 neutral threshold<\/strong> that separates growth from contraction. Yet, the index hit its joint-highest level in the past five months, reflecting only a \u201cmarginal decline\u201d in the sector\u2019s activity.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>New orders and overall output continued to contract during the month<\/strong>, but at softer rates. Although Egypt\u2019s July reading shows deteriorating non-oil business conditions, there is cause for optimism, as many firms\u2019 securing of new work eased the drop in sales, S&P Global Senior Economist David Owen said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Domestic demand lifts Egypt\u2019s PMI, but inflation risks loom: <\/strong>A dip in the new export orders \u2014 a sub-component of the new orders \u2014 suggests that domestic demand led the improvement in Egypt\u2019s non-oil business activity, according to a <a target=\"_blank\" href=\"https:\/\/www.capitaleconomics.com\/publications\/middle-east-north-africa-rapid-response\/middle-east-north-africa-pmis-aug-25\" style=\"\" rel=\"noopener\">research note<\/a> by Capital Economics\u2019 James Swanston. Swanston, however, warned that should July\u2019s rising input and output prices translate into inflation that remains elevated in the coming months, the central bank may decide to \u201ckeep the monetary easing cycle on pause for longer.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Employment is gaining robust momentum: <\/strong>\u201cBusinesses also had the confidence to hire new staff, leading to an increase in employment for the first time in nine months, if only a fractional one,\u201d Owen said. Meanwhile, input costs rose at a slower pace in July, with the acceleration led by an increase in purchase prices for items that include fuel, cement, and packaging.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Business sentiment for the year ahead improved \u201conly slightly\u201d from June\u2019s record <\/strong><strong>dip<\/strong>, but remained \u201chistorically subdued\u201d in July, amid concerns from the surveyed companies about demand and wider economic uncertainty.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/56.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">In the third issue of our <strong>Destination Sahel<\/strong> series, we\u2019re taking a look at how Sahel could become a year-round destination, the architecture underpinning new developments, and the impact of coastal cities on our shores.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Look for Destination Sahel, Issue III, in your inbox tomorrow morning.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Missed the first two issues? <a target=\"_blank\" href=\"https:\/\/enterprise.news\/destination-sahel\/en\" style=\"\" rel=\"noopener\">Tap or click here<\/a> to read the full series. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>US President Donald Trump has threatened to \u201csubstantially\u201d raise the tariffs on <\/strong><strong>Indian exports to the US<\/strong> over the subcontinent\u2019s ongoing oil trade with Russia. \u201cIndia is not only buying massive amounts of Russian oil, they are then, for much of the oil purchased, selling it on the open market for big profits,\u201d Trump said on <a target=\"_blank\" href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/114971053091282290\" style=\"\" rel=\"noopener\">Truth Social<\/a>. While the US president did not provide further details on the increase, he had <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/trump-tariffs-russia-india-9e388a55583e7007149819c52f0fd71b\" style=\"\" rel=\"noopener\">announced<\/a> a 25% tariff on India earlier this week \u2014 among the highest of any major economy. Trump\u2019s announcement comes ahead of the 8 August <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/trump-wants-deal-end-russias-war-ukraine-by-aug-8-us-tells-un-2025-07-31\/\" style=\"\" rel=\"noopener\">deadline<\/a> he had set for Russia to agree on a ceasefire in Ukraine.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>India remains unphased<\/strong>: \u201cThe targeting of India is unjustified and unreasonable,\u201d Randhir Jaiswal, a spokesperson for India\u2019s Ministry of External Affairs, said on Monday, noting that the country is prepared to take all necessary measures to \u201csafeguard its national interests and economic security.\u201d Jaiswal further noted that the US had originally encouraged India to import oil from Russia at the beginning of the conflict. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI<\/strong>- OPEC+ members agreed on Sunday to <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/energy\/oil-falls-opec-output-hike-adds-oversupply-concerns-2025-08-03\/\" style=\"\" rel=\"noopener\">boost<\/a> oil output by 547k barrels per day in September, after years of cutting back on production, leading to a drop in oil prices on Monday. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/india\/trump-again-threatens-india-with-harsh-tariffs-over-russian-oil-purchases-2025-08-05\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-04\/trump-says-us-to-hike-india-s-tariffs-over-russian-oil-purchases\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/08\/02\/world\/asia\/india-russia-oil-trump-threats.html\" style=\"\" rel=\"noopener\">New York Times<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We have another sunny day coming up in Cairo, with temperatures set to peak at 36\u00b0C before cooling down to 23\u00b0C. Across the North Coast, we\u2019re in for cooler temperatures, with a high of 28\u00b0C and a low of 26\u00b0C, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/pmi\/\">PMI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669614 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"669614\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/669614\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669614\" class=\"content-area-description single-story post-669614 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669615\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669615\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/\">\r\n                            Apple to work on new AI feature, Google takes a jab                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Apple to work on new AI feature, Google takes a jab&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/&title=Apple to work on new AI feature, Google takes a jab\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Apple+to+work+on+new+AI+feature%2C+Google+takes+a+jab+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F05%2Fapple-to-work-on-new-ai-feature-google-takes-a-jab%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/224.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"669616\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/224-jpg-22\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/224.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"224.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/224.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/224.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669615\" class=\"content-area-description single-story post-669615 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-apple tag-enterprisepm tag-for-your-commute tag-google tag-openai tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.c0cf22f3-37b1-45aa-b5ee-64966ffbfb46.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Apple is rejoining the AI arms race<\/strong>, as the iPhone maker is cooking up a ChatGPT-like search app, according to <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2025-08-03\/apple-s-chatgpt-rival-from-new-answers-team-iphone-17-spotted-in-the-wild-mdvmqs6g\" style=\"\" rel=\"noopener\">Bloomberg<\/a>. Though the tech company has been gradually incorporating ChatGPT into its digital voice assistant, Siri, Apple now has its sights set on adding an in-house AI feature that functions as a search tool query. A newly formed team called Answers, Knowledge, and Information (AKI) is working towards either a standalone generative AI app or an integration into its products like Siri and Safari.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The tech titan is pretty late to the game<\/strong>, and is <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/3198d994-0bb7-4c4d-bb05-57b48a5fff14\/%253cmark%253eapple%253c%2Fmark%253e-intelligence-was-bitten-by-ambition\" style=\"\" rel=\"noopener\">falling behind<\/a> rivals Microsoft, Meta, and Google, who have already cemented their status as top AI players to be reckoned with. When Apple did finally announce a personalized AI-powered Siri in 2024, the update was then delayed, and investors \u2014 and Apple\u2019s <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ddff9456-b613-40f4-b406-47a9000f3e89\/the-first-look-at-ios-26-just-dropped%25e2%2580%25a6-as-did%253cmark%253e-apple%253c%2Fmark%253e%25e2%2580%2599s-stock\" style=\"\" rel=\"noopener\">stock<\/a> \u2014 were not happy. The delay then led to a class action <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/apple-faces-ai-lawsuit-2025-3\" style=\"\" rel=\"noopener\">lawsuit<\/a>, as Apple moved forward with the launch of its flagship iPhone 16 \u2014 the marketing campaign of which relied primarily on its AI capabilities \u2014 without the inclusion of the AI features advertised. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Rivalry is brewing<\/strong> <strong>as Google <\/strong><strong>takes a jab<\/strong><strong> at Apple\u2019s now infamous delays<\/strong> in a new <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/google-mocks-apple-intelligence-siri-delay-ai-pixel-10-ad-2025-8\" style=\"\" rel=\"noopener\">advertisement<\/a> for its upcoming Pixel 10 smartphone. The ad\u2019s narration pokes fun at Apple\u2019s \u201ccoming soon\u201d feature, saying: \u201cit\u2019s been coming soon for a full year\u2026 you could just change your phone.\u201d In an attempt to exercise some damage control, Apple\u2019s CEO Tim Cook gathered his team in a meeting earlier this week to reignite excitement around the company\u2019s AI prospects and products underway, according to <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-01\/apple-ceo-tells-staff-ai-is-ours-to-grab-in-hourlong-pep-talk\" style=\"\" rel=\"noopener\">Bloomberg<\/a>. Cook reaffirmed that Apple is on board with the AI revolution, claiming that the upcoming product launch is \u201camazing.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE<\/strong>- In other AI news, ChatGPT is undergoing changes to become \u201cless agreeable,\u201d OpenAI <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/openai-chatgpt-user-health-safeguards-reminders-2025-8\" style=\"\" rel=\"noopener\">announced<\/a>. The statement highlights how ChatGPT should not outright suggest specific courses of action, such as breaking up with a partner, but rather guide users through making well-thought out decisions. The update follows an uptick in concerns over the model\u2019s inherent <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f14b6c04-b766-4d71-ad13-71948b78615d\" style=\"\" rel=\"noopener\">user flattery<\/a> and <a target=\"_blank\" href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1ls19db\/for_those_who_outsource_your_relationship_advice\/\" style=\"\" rel=\"noopener\">misplaced affirmations<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>OpenAI is aiming for a safer experience for its users.<\/strong> The company is planning on forming an advisory group of professionals in mental health, youth development, and human-computer interaction, noting that its measure of success is \u201cnot time spent or clicks\u201d but rather \u201cwhether you leave the product having done what you came for.\u201d <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/apple\/\">Apple<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/google\/\">Google<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/openai\/\">OpenAI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669617 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"669617\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/669617\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669617\" class=\"content-area-description single-story post-669617 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669618\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669618\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">EAT THIS TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/all-the-right-flavors-at-gogi\/\">\r\n                            All the right flavors at Gogi                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/all-the-right-flavors-at-gogi\/\" target=\"_blank\">\n                    Open in new tab             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data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/all-the-right-flavors-at-gogi\/209-jpg-25\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/209.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"209.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/209.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/209.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669618\" class=\"content-area-description single-story post-669618 post type-post status-publish format-standard has-post-thumbnail hentry category-eat-this-tonight tag-eat-this-tonight tag-enterprise-recommends tag-enterprisepm tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.a771554e-1deb-4af5-b592-8cf7d8e6252c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Craving some Asian fusion?<\/strong> <a target=\"_blank\" href=\"https:\/\/gogiegy.com\/index.html\" style=\"\" rel=\"noopener\">Gogi<\/a> is where to go. The menu is built for sharing, so the best move would be to grab a few friends, order a few dishes, and sample everything. From crispy chicken to sizzling beef and spicy rice cakes \u2014 all packed with delicious flavors \u2014 there\u2019s plenty to love.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Start with the appetizers<\/strong>: The vegetable kimbap is a must. It\u2019s fresh, flavorful, and perfectly rolled, with every bite bringing a balance of crunch and seasoning. Tteok-bokki is another hit \u2014 chewy rice cakes in a spicy, rich sauce so good you\u2019ll want to save some to dip the rest of your food in later. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You can\u2019t go wrong with any of the chicken options<\/strong>. Gogi\u2019s chicken dishes are all cooked to perfection and coated in thick, flavorful sauces that cling to the crispy coating. The sweet and sour chicken might be the most familiar, but is done very well \u2014 with fresh vegetables and a well-balanced sauce that hits all the right notes. If you like a little heat, go for the yangnyeom chicken. The garlic chicken was a standout as well, coated in a garlic glaze that delivers without overwhelming.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The beef bulgogi is a must-order<\/strong>. It's simple, but very well-executed. The beef is cut into thin slices, marinated in a slightly sweet soy-based sauce, and delivered sizzling. The beef is tender, very rich in flavor, and pairs perfectly with any rice or noodle dish. Every main dish comes with a side of plain steamed rice, pickled cucumber, glazed potatoes, and marinated zucchini \u2014 and you can get as many refills as you want. Make sure to get extra kimchi \u2014 theirs is cold, crunchy, and is the right level of spicy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO ORDER<\/strong>- You can order through their <a target=\"_blank\" href=\"https:\/\/gogiegy.com\/index.html\" style=\"\" rel=\"noopener\">website<\/a> or from <a target=\"_blank\" href=\"https:\/\/www.talabat.com\/egypt\/restaurant\/685825\/gogi?aid=7939\" style=\"\" rel=\"noopener\">Talabat<\/a> and <a target=\"_blank\" href=\"https:\/\/www.elmenus.com\/cairo\/gogi-restaurant-q9q7d\" style=\"\" rel=\"noopener\">El Menus<\/a>. You can also visit one of their branches in <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/EHSqzvcGQktuBbfz7\" style=\"\" rel=\"noopener\">Maadi<\/a> or <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/xrJPinRtCdkdCR4F7\" style=\"\" rel=\"noopener\">New Cairo<\/a> for the experience. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eat-this-tonight\/\">Eat This Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669620\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669620\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/more-friendlies-on-our-radar-today\/\">\r\n                            More friendlies on our radar today                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/more-friendlies-on-our-radar-today\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/more-friendlies-on-our-radar-today\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/more-friendlies-on-our-radar-today\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=More friendlies on our radar today&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/more-friendlies-on-our-radar-today\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/more-friendlies-on-our-radar-today\/&title=More friendlies on our radar today\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=More+friendlies+on+our+radar+today+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F05%2Fmore-friendlies-on-our-radar-today%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/more-friendlies-on-our-radar-today\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669620\" class=\"content-area-description single-story post-669620 post type-post status-publish format-standard hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.aeca3783-6f45-4305-821f-0450dd293ffe.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>It\u2019s another day with another series of friendlies on our radar<\/strong>. Here\u2019s what we\u2019re watching tonight:<\/p>\n<ul>\n<li>Bayer Leverkusen vs. Pisa (7 pm). <\/li>\n<li>Nottingham Forest vs. Fiorentina (9:45 pm).<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669621\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF 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class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1cbt4kx\" data-v=\"4\" data-block-id=\"1cbt4kx\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1cbt4kx-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1cbt4kx-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-uhwa6jz\" data-v=\"4\" data-block-id=\"uhwa6jz\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-uhwa6jz-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-uhwa6jz-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" 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239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669622\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669622\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/nancy-ajram-and-hamaki-join-forces-in-sahel\/\">\r\n                            Nancy Ajram and Hamaki join forces in Sahel                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/nancy-ajram-and-hamaki-join-forces-in-sahel\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/nancy-ajram-and-hamaki-join-forces-in-sahel\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/nancy-ajram-and-hamaki-join-forces-in-sahel\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Nancy Ajram and Hamaki join forces in Sahel&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/nancy-ajram-and-hamaki-join-forces-in-sahel\/\">\n                    X                    <!-- <img decoding=\"async\" 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data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/210.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/210.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669622\" class=\"content-area-description single-story post-669622 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-food tag-lifestyle tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.ab3c0e45-6829-43b6-ac9c-cd81583f7ca6.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Nostalgia <\/strong><strong>called, and Nancy<\/strong><strong> Ajram and Hamaki are picking up on Saturday, 30 August<\/strong> at the Address Beach Resort. The duo will be performing back to back as part of the Layali Marassi <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=8\" style=\"\" rel=\"noopener\">festival<\/a>. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6921#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Start your weekend off with a greatest-hits kind of night starring Assala. <\/strong>The Syrian <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DLu4JnRNhfh\/\" style=\"\" rel=\"noopener\">star<\/a> will be performing at U Arena as part of the New Alamein festival on Thursday, 7 August. Get your tickets now at <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1408\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hamza Namira and Hisham Kharma join forces <\/strong>at North Coast\u2019s Tiatro Romano. The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMnWg0CtJwZ\/\" style=\"\" rel=\"noopener\">two<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMnWg0CtJwZ\/\" style=\"\" rel=\"noopener\">stars<\/a> will bring the melodies on Thursday, 7 August. Don\u2019t miss out on the experience and grab your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7142\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sahel fun is still going strong at Porto Golf Alamein City<\/strong> with powerhouse performances from <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMVgq0zsujk\/\" style=\"\" rel=\"noopener\">Hamid El-Shaeri<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMVfZBvsjU1\/\" style=\"\" rel=\"noopener\">Masar Egbari<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMa_Jg1MGRo\/\" style=\"\" rel=\"noopener\">Sharmoofers<\/a> on Friday, 8 August. Still got some fuel in your tank? Make sure to get your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7057\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You get a mango, you get a mango, everybody gets a mango<\/strong>. On Friday, 8 August, Ismailia\u2019s famed Mango Festival is kicking off with a series of mango markets, parades, and curated mango bazaars across the city. To find out more, head to the festival\u2019s <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/ismailiamangofestival\" style=\"\" rel=\"noopener\">Facebook page<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marwan Pablo and Lege-cy are bringing a rap night to New Alamein on<\/strong><strong> Friday, 15 August. <\/strong>The two artists will perform at U Arena as part of the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DLwrxcQNRZL\/?hl=en\" style=\"\" rel=\"noopener\">New Alamein Festival<\/a>. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1412\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What do Amal Maher and Ahmed Saad have in common?<\/strong> On Saturday, 16 August, they will share the stage at the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMdfK6FoYq-\/?hl=en&img_index=1\" style=\"\" rel=\"noopener\">Address Beach Resort<\/a>. You can secure your spot by visiting <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6918#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ESC\u0100 Beach Club is about to serve up a slice of European summers on Friday, 22 August <\/strong><strong>in Ras El Hekma. <\/strong>Italian DJ duo <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/fideles_music\/?hl=en\" style=\"\" rel=\"noopener\">Fideles<\/a> will be doubling down on energy \u2014 electrifying all those in attendance with their signature techno beats. Joining them is Berlin-based Russian DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/yulianiko\/?hl=en\" style=\"\" rel=\"noopener\">Yulia Niko<\/a> \u2014 and in case that wasn\u2019t enough, Egyptian DJs <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ashmawymusic\/\" style=\"\" rel=\"noopener\">Ashmawy<\/a> and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mohassebmusic\/\" style=\"\" rel=\"noopener\">Mohasseb<\/a> will be playing back to back. You can secure your spot through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6909\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669624\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669624\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/what-the-markets-are-doing-on-5-august-2025\/\">\r\n                            What the markets are doing on 5 August 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/what-the-markets-are-doing-on-5-august-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/what-the-markets-are-doing-on-5-august-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/what-the-markets-are-doing-on-5-august-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 5 August 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/what-the-markets-are-doing-on-5-august-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/what-the-markets-are-doing-on-5-august-2025\/&title=What the markets are doing on 5 August 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+5+August+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F05%2Fwhat-the-markets-are-doing-on-5-august-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/what-the-markets-are-doing-on-5-august-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669624\" class=\"content-area-description single-story post-669624 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.5d798ee5-3f39-423d-b985-c27a35072967.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 1.6% at today\u2019s close<\/strong> on turnover of EGP 5.4 bn (5.2% above the 90-day average). Local investors were the sole net buyers. The index is up 18.5% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Eastern Company (+5.5%), Egyptian Kuwaiti Holding -EGP (+3.4%), and CIB (+2.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Misr Cement (-4.8%), GB Corp (-1.2%), and Telecom Egypt (-0.8%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669625\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669625\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/\">\r\n                            Meet our founder of the week: Erada Microfinance\u2019s Amr Aboelazm                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Meet our founder of the week: Erada Microfinance\u2019s Amr Aboelazm&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/&title=Meet our founder of the week: Erada Microfinance\u2019s Amr Aboelazm\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Meet+our+founder+of+the+week%3A+Erada+Microfinance%E2%80%99s+Amr+Aboelazm+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F05%2Fmeet-our-founder-of-the-week-erada-microfinances-amr-aboelazm%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/31.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"669626\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/meet-our-founder-of-the-week-erada-microfinances-amr-aboelazm\/31-jpg-41\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/31.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"31.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/31.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/31.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669625\" class=\"content-area-description single-story post-669625 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-of-the-week tag-enterprisepm tag-founder-of-the-week tag-microfinance wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.e6cd3391-4027-4abf-805e-944351038ae6.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>OUR FOUNDER OF THE WEEK<\/strong>- Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Amr Aboelazm (<a target=\"_blank\" href=\"https:\/\/eg.linkedin.com\/in\/amr-aboelazm-284414153\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), co-founder and CEO of Erada Microfinance.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> My name is Amr Aboelazm and I am the co-founder and CEO of <\/strong><strong><a target=\"_blank\" href=\"https:\/\/eradafinance.com\/en\/\" style=\"\" rel=\"noopener\">Erada Microfinance<\/a><\/strong><strong>.<\/strong> I consider myself an entrepreneur, and I've been working in finance all my life. I started out as a commercial banker, then I was a development finance banker, then a microfinance and SME banker. I managed to launch four startups throughout my career: three focused on microfinance and SME lending, and one focused on fintech and digital finance \u2014 as well as a few other investments. I also run a small fintech investment fund, and I work closely with entrepreneurs as a mentor and investor.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I studied at the American University in Cairo (AUC)<\/strong>, where I got a bachelor\u2019s degree in economics and a Master of Arts with a concentration in professional development. My thesis focused on commercializing microfinance and turning it into a profitable business that benefits the community, and I believe I applied that principle by founding three successful companies. My AUC experience was rewarding both academically and socially. Economics gave me a macro view of life, while my thesis deepened my love for the business.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Erada Microfinance is a joint venture between e& (Etisalat), the Sovereign Fund of <\/strong><strong>Egypt \u2013 through its Digital Transformation Fund \u2013 and Amr Aboelazm.<\/strong> We\u2019re regulated by the Financial Regulatory Authority (FRA) and in just two and a half years, we\u2019ve disbursed over EGP 2.5 bn in loans to more than 70k clients. Our aim is to provide innovative financial services to low and middle income individuals through the utilization of technology. Half of our clients are women, 65% are between 21 and 40 years old, and 50% are in Upper Egypt. We became profitable in less than two years despite launching in 2022 at the peak of Egypt\u2019s macroeconomic difficulties.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Erada now has 100 branches across more than 20 governorates. <\/strong>Our team \u2013 which has an average age of 30, half of whom are women \u2013 was central to navigating inflation, interest rate hikes, and currency challenges. The key was flexibility and constant problem-solving: staying close to customers, adapting quickly, and constantly solving problems as they arise. We also expanded our offerings, like launching merchant and last-mile delivery financing through partnerships with companies like Bosta, Simplex, and Sittin Group. In under three years, we managed to secure lending, Islamic finance, SME, and microfinance licenses. And with e& as a partner, we are also able to expand in not just investment, but also telecom and tech capabilities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I started my career at CIB.<\/strong> I spent three and a half years there, and it remains my favorite bank. It shaped my analytical and technical skills as I was mentored by some of the industry\u2019s greatest minds. After that I launched my first startup following the model of group lending, launched with a group of friends, Citadel Capital (now Qalaa Holdings), and other private investors. Back then, the market was easier, and we were more risk-tolerant. Today\u2019s challenges are different, but being bold, strong, and grounded remains a constant.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s unique about Erada is that we\u2019ve embedded technology into every part of the <\/strong><strong>customer journey<\/strong>, from securing the customer to the services we provide, such as microinsurance, protection schemes for the family, and different products for different segments. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Success comes in stages.<\/strong> It starts with sustainability and having the right team; it\u2019s not only about making money. There\u2019s no limit to success, as there is always more to reach for and achieve. Personally, I think real success is when the company runs efficiently through my team, with less input from me \u2014 just vision and direction. We aim to be Egypt\u2019s top provider of digital financial solutions. We want to offer a one-stop shop for credit and asset-based products, expand our portfolio to mns of clients, and use AI and machine learning wherever suitable. I believe this is an achievable five-year goal.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I believe non-banking financial institutions should play a bigger role in financial <\/strong><strong>inclusion<\/strong>, especially through deposit-taking and saving solutions for low- and middle-income groups. Many of the 4 mn microfinance clients in Egypt are unbanked and need innovative saving tools. This would reduce costs and increase access to credit. Digitalization and fintech growth are also essential. The FRA is supportive, and Egypt has strong talent and a conducive environment. With e& and the Sovereign Fund, we\u2019re advancing efficiently \u2014 especially through the Digital Transformation Fund, which was created for this purpose. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We still have a long way to go compared to other countries\u2019 fintech ecosystems.<\/strong> We're catching up fast, as we\u2019ve seen that progress in the past five years has been massive. Egypt has the spirit, youth, and resilience to advance. I\u2019ve seen it firsthand at some fintechs like El Gam\u2019eya and among my own staff at Erada. These young professionals got us where we are today.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The most rewarding aspect for me is improving livelihoods. <\/strong>While profitability is important, bettering the lives of our clients is an essential part of our business. Half of our clients are women, many of them the breadwinners, so helping them reach their entrepreneurial goals is a very rewarding feeling. Additionally, we deliver 12 of the 17 SDGs through our core business without intentionally focusing on CSR, including access to finance, women\u2019s empowerment, job creation, poverty reduction, and better education and health outcomes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>External shocks are the downsides.<\/strong> Factors like interest rate hikes, FX shifts, and low demand are difficult to navigate. The past three years, especially 2023, were extremely tough on business, maybe even harder than the two revolutions I witnessed. But I am proud of our team and shareholders, and we are optimistic about the economic changes that we are seeing. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Work-life balance is hard to maintain, but my motto is to always put family first. <\/strong>While dedication to work is very important, prioritizing your family and your health is essential, and I learned that the hard way. Now that my kids are all grown up, it\u2019s easier to manage. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One book that helps me is The Secret by Rhonda Byrne.<\/strong> It is a <a target=\"_blank\" href=\"https:\/\/www.thesecret.tv\/products\/the-secret-book\/\" style=\"\" rel=\"noopener\">book<\/a> of optimism, positive energy, and acceptance. I believe in karma, a common theme across all belief systems, and that good energy matters. The Secret is simple and straightforward, but extremely powerful, and I return to it often.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I love restoring classic cars. <\/strong>If I were not an entrepreneur, I would have a classic car garage where I would buy, restore, and sell classic cars; it\u2019s my favorite hobby. I\u2019m very content around these beautiful machines and I could spend all day with them. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I could give any advice to my younger self it would be, \u201cdon't think you can do <\/strong><strong>everything.\u201d<\/strong> It is normal to face trouble and challenges as you go, so don\u2019t overwhelm yourself and think that you need to overwork yourself to fix everything. I would give the same advice to young entrepreneurs starting today, but I would also urge them to focus on cost management and avoid overspending.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/microfinance\/\">microfinance<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669627\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/669627\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669627\" class=\"content-area-description single-story post-669627 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMauTufopiN\/?hl=en\" style=\"\">Tablet El Sitt<\/a><\/span><span style=\"font-weight:400;\"> at Madinaty\u2019s Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6-30 August (Wednesday - Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid033gyNUmtXgiaFkwYysMb1DWpAf27XeAdp1xhr3M1axVovKqfaHb3w8AyzMYp6YyxDl\" style=\"\">Egypt Sculpture Symposium<\/a><\/span><span style=\"font-weight:400;\"> at New Alamein.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL8Gm2Vs_Tl\/?hl=en\" style=\"\">Peggy Gou<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DLu4JnRNhfh\/\" style=\"\">Assala<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMnWg0CtJwZ\/\" style=\"\">Hamza Namirah<\/a><\/span><span> at <\/span><span>Tiatro<\/span><span style=\"font-weight:400;\"> Romano.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMsoYb3oyA6\/?hl=en&img_index=1\" style=\"\">Tamer Hosny<\/a><\/span><span style=\"font-weight:400;\"> at Kiki\u2019s Hacienda White.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMIwT4dMLCx\/?hl=en&img_index=1\" style=\"\">Hussein Al Jassmi, Disco Misr, and Ahmed Saad<\/a><\/span><span style=\"font-weight:400;\"> at Seashore. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6821\" style=\"\">&ME<\/a><\/span><span style=\"font-weight:400;\"> at Sol Beach.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DLVSXHlxAqh\/?hl=en\" style=\"\">All Day I Dream<\/a><\/span><span style=\"font-weight:400;\"> at ESC\u0100 Beach Club.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): Ismailia\u2019s Mango <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/ismailiamangofestival\" style=\"\">Festival<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DLwrxcQNRZL\/?hl=en\" style=\"\">Marwan Pablo and Lege-cy<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/fideles_music\/?hl=en\" style=\"\">DJ Fideles<\/a><\/span><span style=\"font-weight:400;\"> at ESCA Beach Club.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/bedouin_official\/?hl=en\" style=\"\">Bedouin<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJZGoNwMGUX\/?hl=en\" style=\"\">Solomun<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=8\" style=\"\">Nancy Ajram and Hamaki<\/a><\/span><span style=\"font-weight:400;\"> at The Address Beach Resort. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 September (Thursday): Al Mawlid Al Nabawi.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Monday): Armed forces day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 October (Tuesday): Enterprise Egypt Forum 2025.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span> at the Giza Plateau. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":669611,"template":"","categories":[],"tags":[],"class_list":["post-669610","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"9ba61391-7568-4698-be40-b14a3ffd88e5","teaser":"","photo_url":"https:\/\/ent.news\/2025\/7\/1059.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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