{"id":669533,"date":"2025-08-04T00:00:00","date_gmt":"2025-08-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=669533"},"modified":"2025-12-18T07:03:16","modified_gmt":"2025-12-18T07:03:16","slug":"loading","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/loading\/","title":{"rendered":"Loading"},"content":{"rendered":"<section id=\"669535\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669535\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/\">\r\n                            EGP continues to rise against greenback                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=EGP continues to rise against greenback&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/&title=EGP continues to rise against greenback\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=EGP+continues+to+rise+against+greenback+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F04%2Fegp-continues-to-rise-against-greenback%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/1979.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"669536\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/1979-jpg-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/1979.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1979.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/1979.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/1979.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669535\" class=\"content-area-description single-story post-669535 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-egp tag-egp-watch tag-enterprisepm tag-exchange-rate tag-foreign-exchange tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.53bc9c2f-5aba-4b78-9227-a7d789f13a7f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends<\/strong>. It\u2019s a relatively calm day on the news front, and we\u2019ve got a brisk issue for you today.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The EGP extended its rally against the greenback today for the second <\/strong><strong>consecutive week<\/strong> \u2014 with only a brief two-day pause, as the USD attempted to regain ground. The USD was changing hands at EGP 48.40-48.50 at the National Bank of Egypt and Banque Misr and at EGP 48.38-48.48 at CIB.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The real driver? USD inflows surge.<\/strong> Local banks are witnessing a significant momentum in USD inflows, and the greenback is available in all banks, a source in the banking sector told EnterpriseAM today. This momentum is driven by seasonal tourism revenues, easing regional tensions, and the increasing interest from foreign investors and funds in our local debt and stock markets, the source added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Short-term debt instruments remain the most attractive options for foreign investors<\/strong>, according to our source. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** For more on the EGP rally \u2014 and the reasons behind it<\/strong>, check out our recent in-depth coverage <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4f0be8e1-6e59-4318-a34d-40a8e86ebaa4\/egp-gains-more-momentum-against-the-greenback\" style=\"\" rel=\"noopener\">here<\/a> in today\u2019s morning issue of EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tesla has granted CEO Elon Musk 96 mn shares worth <\/strong><strong>approximately USD 29 bn<\/strong> in an effort to gradually boost his voting power as he continues to push back against court rulings that annulled his original compensation package. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI<\/strong>- Musk\u2019s 2018 compensation package \u2014 valued at USD 50 bn \u2014 was voided by a Delaware court last year on account of being \u201cunfair to shareholders,\u201d and due to flawed Tesla board approval processes. Musk would later appeal the ruling in March, citing legal errors. Earlier this year, a special committee was formed to reassess Musk\u2019s compensation. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE- Tesla\u2019s brand loyalty is dropping, and Musk is to blame<\/strong>. Musk\u2019s bromance and subsequent fallout with US President Donald Trump seems to have given Tesla quite the black eye. Having previously had more repeat customers than most major US auto brands \u2014 with up to 73% of Tesla-owning households buying another Tesla \u2014 it seems the EV maker has since taken hit after hit. Last March, its brand loyalty rate dropped to 49.9% \u2014 below industry average. It recovered in May, reaching up to 57.4%, yet is now on par with the rest of the industry after once leading the charge.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tesla sales are dropping<\/strong>, with the first five months of 2025 seeing an 8% decline in sales for the EV maker in the US and shares down 25.1% YTD. The reason? Political activism at a very bad time \u2014 just as EV competition grew. (<a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/ae085ae9-3d15-4d68-a28f-39c88e8bf8c8\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/teslas-brand-loyalty-collapsed-after-musk-backed-trump-data-shows-2025-08-04\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/08\/04\/tesla-ceo-elon-musk-compensation.html\" style=\"\" rel=\"noopener\">CNBC<\/a> | <a target=\"_blank\" href=\"https:\/\/abcnews.go.com\/Business\/wireStory\/tesla-awards-ceo-musk-millions-shares-valued-29-124338284\" style=\"\" rel=\"noopener\">ABC<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>It\u2019s a sunny day in Cairo tomorrow, with temperatures set to peak at 35\u00b0C before cooling down to 24\u00b0C. Up north, we\u2019re expecting a high of 28\u00b0C and a low of 26\u00b0C, according to our favorite weather app. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egp\/\">EGP<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egp-watch\/\">EGP watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/exchange-rate\/\">exchange rate<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/foreign-exchange\/\">foreign exchange<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669537 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"669537\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/669537\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669537\" class=\"content-area-description single-story post-669537 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/382.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669538\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669538\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/\">\r\n                            Ubisoft used to be a reliable hitmaker. Now it\u2019s betting that everything old can be new again                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Ubisoft used to be a reliable hitmaker. Now it\u2019s betting that everything old can be new again&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/&title=Ubisoft used to be a reliable hitmaker. Now it\u2019s betting that everything old can be new again\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Ubisoft+used+to+be+a+reliable+hitmaker.+Now+it%E2%80%99s+betting+that+everything+old+can+be+new+again+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F04%2Fubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/124.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"669539\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/ubisoft-used-to-be-a-reliable-hitmaker-now-its-betting-that-everything-old-can-be-new-again\/124-jpg-25\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/124.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"124.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/124.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/124.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669538\" class=\"content-area-description single-story post-669538 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-for-your-commute tag-video-games wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.d74dd8aa-bd02-42e2-b316-d0474459c52f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Ubisoft, once one of the most reliable hit-makers in the videogame <\/strong><strong>industry is pinning its hopes on a five-word turnaround strategy: Everything old is new again. <\/strong>Looking to erase memories of <a target=\"_blank\" href=\"https:\/\/gamerant.com\/ubisoft-financial-report-losses-2025\/\" style=\"\" rel=\"noopener\">a USD 177.9 mn loss in its 2024-2025 fiscal year<\/a>, the France-headquartered game studio has unveiled a turnaround strategy that hinges on the release of a plethora of Assassin's Creed titles, new and old, in ambitious numbers and on an arduous schedule.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Remember when everything Ubisoft touched turned to gold? <\/strong>It\u2019s the studio that was responsible for <a target=\"_blank\" href=\"https:\/\/store.ubisoft.com\/us\/far-cry?lang=en_US\" style=\"\" rel=\"noopener\">Far Cry<\/a>, <a target=\"_blank\" href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/rainbow-six\/siege\" style=\"\" rel=\"noopener\">Rainbow Six Siege<\/a>, <a target=\"_blank\" href=\"https:\/\/store.ubisoft.com\/us\/prince-of-persia?lang=en_US\" style=\"\" rel=\"noopener\">The Prince of Persia<\/a>, and, most of all, <a target=\"_blank\" href=\"https:\/\/store.ubisoft.com\/us\/assassins-creed?lang=en_US\" style=\"\" rel=\"noopener\">Assassin\u2019s Creed<\/a> \u2014 the latter a franchise that has booked revenues of <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/ckgz0vxkx3po\" style=\"\" rel=\"noopener\">USD 4.2 bn on the sale of 200 mn copies<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That was then. The new face of Ubisoft is of a one-time powerhouse that has <\/strong><strong>experienced a remarkable fall from grace:<\/strong> Sales during last year\u2019s critical Christmas quarter <a target=\"_blank\" href=\"https:\/\/80.lv\/articles\/ubisoft-s-sales-down-nearly-50-more-layoffs-studio-closures-likely\" style=\"\" rel=\"noopener\">were down 47.5%<\/a> year-on-year. Ubisoft\u2019s most recent release \u2014 Assassin\u2019s Creed Shadows \u2014 has sold 2.4 mn copies since it was released four and a half months ago. That\u2019s less than a quarter of the 10 mn copies Black Flag sold in its first three months on shelves. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What gives? Plenty of players think Ubisoft has cheated them. <\/strong>Where to begin. Maybe with the view that it has failed to deliver on gameplay promises \u2014 holding out hope of traditional gameplay, only for players to encounter <a target=\"_blank\" href=\"https:\/\/en.gamefa.com\/2889\/a-look-at-the-rise-and-fall-of-ubisoft\/#:~:text=By%20Amir%20fathi,did%20Ubisoft%20fall%20from%20grace?\" style=\"\" rel=\"noopener\">fantasy mechanisms in recent games<\/a>. Then there\u2019s the feeling that it has offered <a target=\"_blank\" href=\"https:\/\/xander51.medium.com\/the-epic-failure-of-ubisoft-edc739f8bfa5\" style=\"\" rel=\"noopener\">\u201ctrend-centered games\u201d<\/a>. Recycled storylines and maps, diverged from base plots, and turned a blind eye to fan feedback \u2014 and to in-house scandals. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The question that fans and investors alike have been asking: Is there a road to <\/strong><strong>recovery?<\/strong> Ubisoft thinks the road runs through the release of <a target=\"_blank\" href=\"https:\/\/insider-gaming.com\/exclusive-further-details-on-the-assassins-creed-roadmap-and-what-games-to-expect\/\" style=\"\" rel=\"noopener\">no fewer than nine Assassin\u2019s Creed titles<\/a> in the next four years. On the roadmap: A mobile game (Jade), two competitive multi-player games (Invictus and Emerald), three big-title-games (Hexe, Scarlet, and RPG3), and three remakes of past Assassin\u2019s Creed titles (Obsidian, Stardust, and a still-untitled remake). (Obsidian is a remake of Black Flag \u2014 it\u2019s unclear what the other titles will re-imagine.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What does betting the house on AC tell us about Ubisoft\u2019s intentions and future?<\/strong> What rings the loudest to us is not one, but three remakes of past games \u2014 and it\u2019s not just about updating to a new Anvil engine. Fans have met every recent AC release with tidal waves of disgruntlement. Seen charitably, nine Assassin\u2019s Creed titles represent a bid to rebuild the faith of the Assassin's Creed fanbase.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What do the faithful want? <\/strong>Fan sites suggest plenty of players miss the old Assassin\u2019s Creed formula and want more stealth, original storylines, and no \u201cchoose-your-own-adventure\u201d template. Remaking three classic titles suggests that Ubisoft is becoming aware of these preferences \u2014 and that it\u2019s become more open to feedback. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are a couple of problems with the strategy. <\/strong>First, there may be format diversity (big-title RPGs, online multiplayers, and mobile games), but it all hinges on one franchise. And Ubisoft is already struggling to meet expectations: It has a <a target=\"_blank\" href=\"https:\/\/www.tweaktown.com\/news\/105245\/ubisoft-announces-delay-for-major-titles-including-assassins-creed-and-far-cry\/index.html#:~:text=Ubisoft%20has%20announced%20it%20will,game%2C%20codenamed%20%22Ovr%22.&text=Join%20the%20TweakTown%20Newsletter%20for,exclusive%20subscriber%2Donly%20global%20giveaways!\" style=\"\" rel=\"noopener\">history of delaying title releases<\/a> and its current roadmap juggles games of multiple genres and magnitudes. There\u2019s real risk of overexertion here, with so many different games in a narrow window of time raising questions about quality and heart. (If Ubisoft is so insistent on returning to its roots, why push out <a target=\"_blank\" href=\"https:\/\/screenrant.com\/assassins-creed-multiplayer-game-fall-guys\/\" style=\"\" rel=\"noopener\">a whole new Fall Guy-inspired platform<\/a>, some might ask?). A course-correction that mollifies long-time players would be welcome \u2014 but it will ring hollow if it proves a sales-driven bid to cling to past roots while paying lip service to diversification. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The bottom line: Ubisoft\u2019s future hinges on its ability to launch these titles with quality <\/strong><strong>\u2014 and on time. <\/strong>As fans of Ubisoft and of Assassin\u2019s Creed, we\u2019re taking the news with a gigabyte of salt. A new direction and fresh projects \u2014 whether it\u2019s a revamp of the past or forging entirely new franchises \u2014 may be exactly what Ubisoft and its loyal legions need.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/video-games\/\">Video Games<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669540 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"669540\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/669540\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669540\" class=\"content-area-description single-story post-669540 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669541\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669541\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">Ears to the Ground<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/this-podcast-wants-you-to-read-between-the-lines\/\">\r\n                            This podcast wants you to read between the lines                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/this-podcast-wants-you-to-read-between-the-lines\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Rather, the podcast presents a little bit of everything. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Since its debut in May 2022<\/strong>, the podcast\u2019s creators have discussed myriad issues, some purely political, such as the Palestinian cause and the events in Sheikh Jarrah, and the political events that took place in Lebanon in 2019. Others are social, philosophical, artistic, and even athletic. The Arabic language podcast is akin to an audio documentary, deconstructing a series of topics by exploring the connection between the Arab region\u2019s past and present.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In one particular episode titled <\/strong><strong>Engraved in Aleppo<\/strong>, listeners are introduced to a beautiful and one-of-a-kind craft: <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/episode\/3wud6E9bs7qtyfSgfGAbZN\" style=\"\" rel=\"noopener\">fabric painting<\/a> \u2014 a prominent craft in Egypt, Syria, and Iraq. Like many other handicrafts, fabric painting is on the verge of extinction. The episode features passionate craftspeople and experts, who delve into the details and stories behind the industry \u2014 what it once was like, and what has become of it. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Just as we\u2019ve come to expect from Kerning Cultures\u2019 <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/081e55ba-928b-40bb-8191-5dda0f103539\" style=\"\" rel=\"noopener\">other<\/a><\/strong><strong> popular shows<\/strong>, Masafat is a rich audio journey that takes the listener through both history and a fast-paced reality. The podcast sheds light on all sorts of intriguing questions and explores hidden cultural dimensions in our everyday lives in an entertaining and educating way. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO LISTEN<\/strong>- You can listen to Masafat on <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/%D9%85%D8%B3%D8%A7%D9%81%D8%A7%D8%AA-masafat\/id1623407458\" style=\"\" rel=\"noopener\">Apple Podcasts<\/a> | <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/49wg5pMx0whMH16HG2mcga\" style=\"\" rel=\"noopener\">Spotify<\/a> | <a target=\"_blank\" href=\"https:\/\/play.anghami.com\/podcast\/1028227355\" style=\"\" rel=\"noopener\">Anghami<\/a> | <a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/1300-masafat-96709944\/\" style=\"\" rel=\"noopener\">iHeart<\/a> | <a target=\"_blank\" href=\"https:\/\/www.deezer.com\/en\/show\/3685537\" style=\"\" rel=\"noopener\">Deezer<\/a> | <a target=\"_blank\" href=\"https:\/\/music.amazon.com\/podcasts\/917ad987-4588-4530-be2b-468054e73c69\/%D9%85%D8%B3%D8%A7%D9%81%D8%A7%D8%AA-masafat\" style=\"\" rel=\"noopener\">Amazon Music<\/a> | <a target=\"_blank\" href=\"https:\/\/podu.me\/podcast\/321\/msafat-masafat\" style=\"\" rel=\"noopener\">Podu<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ears-to-the-ground\/\">ears to the ground<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/podcast\/\">podcast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-a-listen\/\">worth a listen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669543\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n    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           <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button 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section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669544\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/the-friendlies-on-our-radar-tonight\/\">\r\n                            The friendlies on our radar tonight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li 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src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The friendlies on our radar tonight&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/the-friendlies-on-our-radar-tonight\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/the-friendlies-on-our-radar-tonight\/&title=The friendlies on our radar tonight\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+friendlies+on+our+radar+tonight+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F04%2Fthe-friendlies-on-our-radar-tonight%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/the-friendlies-on-our-radar-tonight\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669544\" class=\"content-area-description single-story post-669544 post type-post status-publish format-standard hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.a7c79da0-c5bd-4646-a06a-23a1bd36e4ea.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>These are the friendlies on our radar tonight <\/strong>as we await the upcoming premier leagues.<\/p>\n<ul>\n<li>Liverpool vs. Athletic Bilbao (7 pm).<\/li>\n<li>Liverpool vs. Athletic Bilbao (10 pm).<\/li>\n<li>Sevilla vs. C\u00e1diz (10 pm).<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669545\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669545\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/\">\r\n                            Assala heads to the North Coast                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Assala heads to the North Coast&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/&title=Assala heads to the North Coast\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Assala+heads+to+the+North+Coast+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F04%2Fassala-heads-to-the-north-coast%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/105.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"669546\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/assala-heads-to-the-north-coast\/105-jpg-32\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/105.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"105.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/105.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/105.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669545\" class=\"content-area-description single-story post-669545 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.60c424c3-56ca-42c7-8316-ca74d1a4f069.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? Start<\/strong> <strong>your weekend off with a greatest-hits kind of night starring Assala. <\/strong>The Syrian <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DLu4JnRNhfh\/\" style=\"\" rel=\"noopener\">star<\/a> will be performing at U Arena as part of the New Alamein festival on Thursday, 7 August. Get your tickets now at <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1408\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sometimes what you really need is just a few minutes of singing Kelly Clarkson\u2019s <\/strong><strong>\u201cStronger\u201d to a room full of strangers<\/strong>. Tonight, you can do just that at CJC 610\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMnqy4lNPlK\/?hl=en\" style=\"\" rel=\"noopener\">karaoke night<\/a>. You can book your tickets through CJC\u2019s <a target=\"_blank\" href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/4728\/Karaoke-Night\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hamza <\/strong><strong>Namira<\/strong><strong> and Hisham Kharma join forces <\/strong>at North Coast\u2019s Tiatro Romano. The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMnWg0CtJwZ\/\" style=\"\" rel=\"noopener\">two<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMnWg0CtJwZ\/\" style=\"\" rel=\"noopener\">stars<\/a> will bring the melodies on Thursday, 7 August. Don\u2019t miss out on the experience and grab your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7142\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sahel fun is still going strong at Porto Golf Alamein City<\/strong> with powerhouse performances from <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMVgq0zsujk\/\" style=\"\" rel=\"noopener\">Hamid El-Shaeri<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMVfZBvsjU1\/\" style=\"\" rel=\"noopener\">Masar Egbari<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMa_Jg1MGRo\/\" style=\"\" rel=\"noopener\">Sharmoofers<\/a> on Friday, 8 August. Still got some fuel in your tank? Make sure to get your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7057\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tamer Hosny is heading to Kiki\u2019s<\/strong>. On Friday, 8 August, the Egyptian megastar will be performing his signature hits up north at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMsoYb3oyA6\/?hl=en&img_index=1\" style=\"\" rel=\"noopener\">Kiki\u2019s Hacienda White<\/a>, joined by local selector George Gehad. Tickets can be purchased through Kiki\u2019s <a target=\"_blank\" href=\"https:\/\/kikisexperience.com\/event\/131\/FRI+8.08+%25257C+TAMER+HOSNY+%25257C+KIKI%252527S+WHITE?fbclid=PAQ0xDSwL3KKFleHRuA2FlbQIxMQABpy4MMKsyMRWKtHStnXLJPKTdvPALtG7Sym4hV10OUW7-k7VhJDizoV0RmzfE_aem_HLSpEX-cUEPjDYHwK062YQ\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On Saturday, 9 August, Kuwaiti megastar Nabeel Shuail will be paying the Address Beach <\/strong><strong>Resort a visit<\/strong> as part of the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DMEAxUao3bi\/?hl=en&img_index=2\" style=\"\" rel=\"noopener\">Layali Marassi festival<\/a>. Shuail will be joined by maestro Medhat Khamis. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/marassi.ticketsmarche.com\/event\/6917#ticketsbuy\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Marwan Pablo and Lege-cy are bringing a rap night to New Alamein on<\/strong><strong> Friday, 15 August. <\/strong>The two artists will perform at U Arena as part of the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DLwrxcQNRZL\/?hl=en\" style=\"\" rel=\"noopener\">New Alamein Festival<\/a>. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1412\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the mood to party by the Pyramids? <\/strong>On Friday, 19 December, world-famous Dutch DJ and Producer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/tiesto\/?hl=en\" style=\"\" rel=\"noopener\">Tie\u0308sto<\/a> is coming back to Egypt for a solo <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DK2F9potqY0\/\" style=\"\" rel=\"noopener\">show<\/a> at the Giza Plateau. Once voted \u201cthe greatest DJ of all time,\u201d Tie\u0308sto will surely make this upcoming show one to remember. Tickets are available on <a target=\"_blank\" href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\" rel=\"noopener\">Ticket Egypt<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669547\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"669547\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/what-the-markets-are-doing-on-4-august-2025\/\">\r\n                            What the markets are doing on 4 August 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/what-the-markets-are-doing-on-4-august-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/what-the-markets-are-doing-on-4-august-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/what-the-markets-are-doing-on-4-august-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 4 August 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/what-the-markets-are-doing-on-4-august-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/what-the-markets-are-doing-on-4-august-2025\/&title=What the markets are doing on 4 August 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+4+August+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F08%2F04%2Fwhat-the-markets-are-doing-on-4-august-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/what-the-markets-are-doing-on-4-august-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669547\" class=\"content-area-description single-story post-669547 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.768c3818-4a78-43fd-856d-a2e9802eaee8.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 1.3% at today\u2019s close<\/strong> on turnover of EGP 4.2 bn (18.6% below the 90-day average). International investors were the sole net sellers. The index is up 16.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Qalaa Holdings (+4.9%), E-finance (+4.0%), and Eastern Company (+2.7%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Emaar Misr (-1.7%), Fawry (-1.4%), and Orascom Construction (-1.3%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"669548\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/669548\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-669548\" class=\"content-area-description single-story post-669548 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 August (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMnqy4lNPlK\/?hl=en\" style=\"\">Karaoke night<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMauTufopiN\/?hl=en\" style=\"\">Tablet El Sitt<\/a><\/span><span style=\"font-weight:400;\"> at Madinaty\u2019s Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6-30 August (Wednesday - Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid033gyNUmtXgiaFkwYysMb1DWpAf27XeAdp1xhr3M1axVovKqfaHb3w8AyzMYp6YyxDl\" style=\"\">Egypt Sculpture Symposium<\/a><\/span><span style=\"font-weight:400;\"> at New Alamein.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL8Gm2Vs_Tl\/?hl=en\" style=\"\">Peggy Gou<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DLu4JnRNhfh\/\" style=\"\">Assala<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMnWg0CtJwZ\/\" style=\"\">Hamza Namirah<\/a><\/span><span style=\"font-weight:400;\"> at Tiatro Romano.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMsoYb3oyA6\/?hl=en&img_index=1\" style=\"\">Tamer Hosny<\/a><\/span><span style=\"font-weight:400;\"> at Kiki\u2019s Hacienda White.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DMIwT4dMLCx\/?hl=en&img_index=1\" style=\"\">Hussein Al Jassmi, Disco Misr, and Ahmed Saad<\/a><\/span><span style=\"font-weight:400;\"> at Seashore. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6821\" style=\"\">&ME<\/a><\/span><span style=\"font-weight:400;\"> at Sol Beach.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DLVSXHlxAqh\/?hl=en\" style=\"\">All Day I Dream<\/a><\/span><span style=\"font-weight:400;\"> at ESC\u0100 Beach Club.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DLwrxcQNRZL\/?hl=en\" style=\"\">Marwan Pablo and Lege-cy<\/a><\/span><span style=\"font-weight:400;\"> at U Arena.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/fideles_music\/?hl=en\" style=\"\">DJ Fideles<\/a><\/span><span style=\"font-weight:400;\"> at ESCA Beach Club.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/bedouin_official\/?hl=en\" style=\"\">Bedouin<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJZGoNwMGUX\/?hl=en\" style=\"\">Solomun<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 September (Thursday): Al Mawlid Al Nabawi.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Monday): Armed forces day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 October (Tuesday): Enterprise Egypt Forum 2025.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DL7uPk5Mk2z\/?img_index=2\" style=\"\">Scorpions concert<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span> at the Giza Plateau. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":669534,"template":"","categories":[],"tags":[],"class_list":["post-669533","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"6823d1c9-efd2-4f92-8c40-e3315d766b3e","teaser":"","photo_url":"https:\/\/ent.news\/2025\/8\/114.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Loading - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/loading\/\" \/>\n<meta property=\"og:locale\" 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