{"id":665864,"date":"2025-05-25T00:00:00","date_gmt":"2025-05-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=665864"},"modified":"2025-12-18T05:35:51","modified_gmt":"2025-12-18T05:35:51","slug":"no-weekends","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/no-weekends\/","title":{"rendered":"No weekends"},"content":{"rendered":"<section id=\"665866\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665866\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/\">\r\n                            New US-Egypt customs agreement on the horizon                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=New US-Egypt customs agreement on the horizon&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/&title=New US-Egypt customs agreement on the horizon\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=New+US-Egypt+customs+agreement+on+the+horizon+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F25%2Fnew-us-egypt-customs-agreement-on-the-horizon%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2047.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"665867\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-us-egypt-customs-agreement-on-the-horizon\/2047-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2047.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"2047.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2047.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2047.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665866\" class=\"content-area-description single-story post-665866 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-amcham tag-customs tag-egypt-us-relations tag-enterprisepm tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.720f33ae-61ca-4f2e-923e-8303e9c2566d.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and welcome to the start of another workweek.<\/strong> Some good news to wrap up your first day back: we\u2019re in the home stretch of the latest heatwave, with tomorrow marking the last day of extreme weather we\u2019ll be seeing for a good long while. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Get ready for some big US-Egypt customs news<\/strong>, as a new customs agreement between the two nations will be announced soon, US Ambassador Herro Mustafa Garg said during the US-Egypt Policy Leaders Forum today, attended by EnterpriseAM. The AmCham Egypt- and US Chamber of Commerce-hosted event saw the ambassador describe the coming agreement as a \u201csignificant milestone\u201d in promoting bilateral trade and American investment in Egypt. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Changes to our auto and halal import requirements helped get the agreement over the <\/strong><strong>line<\/strong>, with Prime Minister Moustafa Madbouly revealing that the country on May 11 decided to exempt America-made automobiles from the country\u2019s mandatory production standards and allowing more American companies to apply for halal certification to export their products to Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DATA POINT- <\/strong>Egypt-bound FDI from the US totaled USD 3 bn in the previous fiscal year, marking the country as the second largest source of foreign investment. Trade between the two countries reached USD 8.6 bn in 2024.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There\u2019s no single story dominating the global press this afternoon<\/strong>, with the world\u2019s attention split between Trump\u2019s latest antics and deadly strikes on Ukraine. Keeping Trump in the headlines today is his showdown with Harvard, after his administration revoked the Ivy League university\u2019s ability to enroll foreign students. Harvard clapped back with accusation that the government had <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/us\/taiwan-students-heading-harvard-anxious-after-us-enrolment-block-2025-05-25\/\" style=\"\" rel=\"noopener\">committed a \u201cblatant violation\u201d<\/a> of the constitution. Attention also turned to Europe after Russia launched its <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/2025\/may\/25\/deadly-missile-and-drone-strikes-batter-kyiv-for-second-night\" style=\"\" rel=\"noopener\">largest ever air attack<\/a> on Ukraine, which saw 387 drones and missiles strike the country and <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/aerospace-defense\/russian-drone-fragments-set-kyiv-apartment-building-ablaze-official-says-2025-05-24\/\" style=\"\" rel=\"noopener\">kill at least 12<\/a>.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly briefing of all things industrial in Egypt.<\/strong> Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> The capital will be seeing the tail end of the current heatwave tomorrow, with the mercury set to peak at a sweltering 42\u00b0C throughout the day before a steep cooldown to 20\u00b0C at night, according to our favorite weather app.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/amcham\/\">AmCham<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/customs\/\">customs<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egypt-us-relations\/\">Egypt-US relations<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665868 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"665868\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/665868\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665868\" class=\"content-area-description single-story post-665868 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/643.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665869\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665869\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-seven-day-workweek-is-the-new-four-day-workweek\/\">\r\n                            The seven-day workweek is the new four-day workweek                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-seven-day-workweek-is-the-new-four-day-workweek\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-seven-day-workweek-is-the-new-four-day-workweek\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-seven-day-workweek-is-the-new-four-day-workweek\/\">\n                    Facebook                    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decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+seven-day+workweek+is+the+new+four-day+workweek+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F25%2Fthe-seven-day-workweek-is-the-new-four-day-workweek%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-seven-day-workweek-is-the-new-four-day-workweek\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2022.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"665870\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-seven-day-workweek-is-the-new-four-day-workweek\/2022-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2022.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"2022.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2022.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2022.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665869\" class=\"content-area-description single-story post-665869 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-employment tag-enterprisepm tag-for-your-commute tag-office-life wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.790e186e-082e-4e69-a267-fa930c349ff5.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>No more weekends for you. You\u2019re welcome. <\/strong>Five day, 40-hour workweeks have been the standard since 1926 \u2014 and we have <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/22f8eeb7-3492-42d5-97d9-263810a4147d\/five-workplace-trends-for-2023#:~:text=%235%2D%20Four%2Dday%20workweek%20instead%20of%20a%20five%2Dday%20workweek%3A\" style=\"\" rel=\"noopener\">Henry Ford<\/a> to thank (or blame) for that. But over the past few years, we\u2019ve been witnessing a <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/society\/2023\/jan\/22\/work-less-live-more-is-it-time-to-end-the-five-day-week\" style=\"\" rel=\"noopener\">shift<\/a> \u2014 <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2024\/04\/12\/business\/four-day-workweek-survey\" style=\"\" rel=\"noopener\">more<\/a> employers are slowly adopting a 32-hour four-day work week after research (<a target=\"_blank\" href=\"https:\/\/autonomy.work\/wp-content\/uploads\/2023\/02\/The-results-are-in-The-UKs-four-day-week-pilot.pdf\" style=\"\" rel=\"noopener\">pdf<\/a>) reached a consensus: employees who worked four days were significantly happier and more <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/64b5038c-48b8-4a85-81fd-7ebc8a401664\/the-problem-with-getting-things-done\" style=\"\" rel=\"noopener\">productive<\/a> than those who worked traditional hours. But now, four-day work weeks might be old news\u2026 How do you feel about working the whole week instead?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s not an overcorrection, it\u2019s doubling down. <\/strong>A few weeks ago, <a target=\"_blank\" href=\"https:\/\/uk.linkedin.com\/in\/aled-nelmes?trk=public_post_feed-actor-name\" style=\"\" rel=\"noopener\">Aled Nelmes<\/a>, founder and CEO of Welsh search marketing agency <a target=\"_blank\" href=\"https:\/\/uk.linkedin.com\/company\/lumen-seo?trk=public_profile_topcard-current-company\" style=\"\" rel=\"noopener\">Lumen<\/a>, took to LinkedIn to <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/aled-nelmes_were-abandoning-the-4-day-work-week-activity-7315643533367889920-gMFF\/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAHq2kgB5A_2xdqjBE0H1pItP7KKfXJjXVY\" style=\"\" rel=\"noopener\">announce<\/a> that they will be letting go of the four-day work week in favor for a seven-day workweek \u2014 an opener that at first glance would imply that the company is letting traditional work weeks win. But a second glance shows Nelmes wanting to double down on the flexibility offered by the four-day model. Nelmes cited an uptick in mental health, output quality, and retention due to their four-day workweeks, and sought to take it further with a flexible seven-day workweek trial.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Instead of enforcing a 32-hour four-day work week, Nelmes is letting his team decide <\/strong><strong>when they want to work their 32-hours. <\/strong>This essentially means that Lumen employees could now work any time, anywhere, with no set schedule enforced. The CEO notes in his post that work should be a life-enhancing experience, integrated with daily life in a more fluid manner \u2014 he emphasizes that this change will support <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6156b6a2-bf48-473b-910f-4faedd0873e0\/the-high-performer%25e2%2580%2599s-guide-to-rest\" style=\"\" rel=\"noopener\">high performers<\/a>, ease the burden on parents, and allow women more flexibility in regards to working during menstrual periods.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s the catch? <\/strong>Well, there doesn\u2019t seem to be one yet \u2014 but there needs to be some coordination to get this to actually work. According to the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/f0c32e2c-7a2e-4532-b1ac-7d26a36f9fc2\" style=\"\" rel=\"noopener\">Financial Times<\/a>, Lumen\u2019s new system will see tasks assigned at the beginning of each week, with a system letting everyone know who\u2019s presently available and who\u2019s not. Aside from two-three hours per week where everyone needs to be online, the world is your time-managed oyster.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So far, it seems Lumen is walking this experimental path alone<\/strong> \u2014 and time has yet to prove whether or not the experiment will work. As RTO mandates <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7f51c27c-4b18-457e-bffa-1562143ea803\/%253cmark%253e%253c%2Fmark%253eyou%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253emay%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253enot%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ewant%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eto%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253egive%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eup%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eyour%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eremote%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ejob%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ejust%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eyet%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7f51c27c-4b18-457e-bffa-1562143ea803\/%253cmark%253e%253c%2Fmark%253eyou%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253emay%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253enot%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ewant%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eto%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253egive%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eup%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eyour%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eremote%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ejob%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ejust%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eyet%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">increase<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7f51c27c-4b18-457e-bffa-1562143ea803\/%253cmark%253e%253c%2Fmark%253eyou%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253emay%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253enot%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ewant%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eto%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253egive%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eup%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eyour%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eremote%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ejob%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ejust%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eyet%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\"><\/a> and remote jobs prove more <a target=\"_blank\" href=\"https:\/\/www.entrepreneur.com\/business-news\/looking-for-remote-work-survey-says-remote-jobs-are\/488538\" style=\"\" rel=\"noopener\">difficult<\/a> to find, it\u2019s not looking too sunny on flexibility lane for employees craving change worldwide \u2014 but it\u2019s not all bad news. FT notes that job postings mentioning four-day work weeks have \u201cnoticeably\u201d increased since 2020 \u2014 though it\u2019s also pivotal to note that they still make up less than 1% of all job postings across the US, Germany, France, Canada and the UK. 32-hour work weeks unbound by days are a dream \u2014 one that has come true for a select few in Wales, but unlikely to manifest itself exponentially \u2014 or globally \u2014 any time soon.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Could companies in Om El Donia follow Nelmes\u2019 example? <\/strong>Improbable? Yes. Impossible? No. Egypt\u2019s long-awaited <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/c3348605-6514-4ab2-a137-3d3de95ceb81\/the-long-awaited-new%253cmark%253e-labor%253c%2Fmark%253e-law-is-finally-here\" style=\"\" rel=\"noopener\">labor act<\/a> \u2014 passed in April 2025 and expected to come into effect in October 2025 \u2014 officially recognizes modern ways of working, including remote work, part-time contracts, flexible and split-hour arrangements.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/employment\/\">employment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/office-life\/\">office life<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665871 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"665871\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/665871\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665871\" class=\"content-area-description single-story post-665871 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665872\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665872\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-beauty-of-repetition\/\">\r\n                            The beauty of repetition                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-beauty-of-repetition\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The simplicity of living:<\/strong> The 2023 Oscan nominated Japanese film <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt27503384\/\" style=\"\" rel=\"noopener\">Perfect Days<\/a> brings a profound concept to the screen: the beauty of uncomplicated living. We follow Hirayama, a Tokyo toilet cleaner who approaches each day without grand expectations, finding meaning in the rhythm of routine rather than the pursuit of more.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ritual as a sacred practice: <\/strong>Work, cassette tapes, point-and-shoot photography, plants, books \u2014 repeat. Hirayama\u2019s structured daily routine isn\u2019t monotony \u2014 it\u2019s meditation. Each pre-dawn awakening in his modest home marks the beginning of another carefully observed day. Though he speaks little, his appreciation for companionship runs deep. Much of the film\u2019s power lies in what remains unspoken, requiring viewers to read the subtle language of gesture and glance to understand our protagonist\u2019s inner world. This isn\u2019t a film driven by dramatic plot twists or high-stakes action \u2014 it finds its drama in the quiet moments of a life fully lived.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Visual poetry: <\/strong>Veteran director Wim Wenders captures something truly exquisite. Japan\u2019s natural beauty unfolds through Hirayama\u2019s daily photography ritual, as he documents his beloved trees with the same devotion others might reserve for grand adventures. The film\u2019s color palette \u2014 warm, nature-inspired tones \u2014 creates an atmosphere of profound calm that mirrors our protagonist\u2019s inner state.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A gentle revolution.<\/strong> In a world of constant documentation, hyperconnectivity, and flaying overachievement, Hirayama\u2019s contentment feels almost revolutionary. While others chase career milestones and post their lives online, Hirayama finds fulfillment in work that many would consider humble at best, degrading at worst. His colleagues question why he takes toilet cleaning so seriously, but Hirayama offers no justification. What might appear as loneliness to others reveals itself as deep self-satisfaction. Perhaps this is the element we have forgotten about living well.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Perfect Days doesn\u2019t suggest that life can or should be free from pain. <\/strong>Hirayama encounters reminders of his past \u2014 unwelcome memories that surface despite his peaceful present. But the film\u2019s wisdom lies in showing how he sits with these difficult moments without allowing them to destroy his carefully cultivated tranquility. He neither ignores the pain nor lets it consume him, finding instead a middle path that honors both his sorrow and joy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can find the movie on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/us\/movie\/perfect-days\/umc.cmc.4144icbf4p6lsxokikch0zfzq\" style=\"\" rel=\"noopener\">Apple TV+<\/a>, <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Perfect-Days-K%C3%B4ji-Yakusho\/dp\/B0BZK6T6KR\" style=\"\" rel=\"noopener\">Amazon Prime<\/a> or watch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Iv8YO5BXCAQ\" style=\"\" rel=\"noopener\">YouTube<\/a> (watch, runtime: 1:37).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film\/\">film<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665874\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665874\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-final-step-to-hoisting-the-champions-league-trophy\/\">\r\n                            The final step to hoisting the Champions League trophy                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/the-final-step-to-hoisting-the-champions-league-trophy\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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While Liverpool has already secured the trophy hoist and Arsenal the second-place spot and a Champions League qualification, the battle for European league placements is still ongoing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Liverpool vs. Crystal Palace: <\/strong>The crowned champions welcome the FA Cup winners to Anfield in a celebratory finale before lifting the trophy in front of the Kop.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fulham vs. Manchester City:<\/strong> City currently sit in third with 68 points and desperately need a victory to guarantee a spot in the Champions League. A draw might tide them over if they can rely on a superior goal difference, but that hinges on their rivals slipping up.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Newcastle vs. Everton: <\/strong>The Magpies sit in fourth on the scoreboard with 66 points, the same as fifth-placed Chelsea and sixth-placed Aston Villa, with only goal difference being their saving grace. Victory is essential for Newcastle to secure a Champions League qualification \u2014 a draw could create an opening for either of their competitors to snatch it up.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Nottingham Forest vs. Chelsea: <\/strong>The Blues trail behind Newcastle by just two goals, finding themselves in fifth place while Forest lurk dangerously in seventh with a difference of one point. A Chelsea victory guarantees them a spot in the Champions League, but Forest\u2019s hopes need both a W and a Villa loss.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Manchester United vs. Aston Villa:<\/strong> The latter sit in sixth with 66 points, needing a victory and their rivals\u2019 defeat for a Champions League spot. Meanwhile, the Red Devils in 16th place United have nothing left to play for after losing the Europa League final, leaving their continental dreams shattered.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tottenham Hotspur vs. Brighton: <\/strong>The Spurs have secured their Champions League qualification thanks to their Europa League victory, raising England\u2019s participation to six teams in the coming season. Eighth-placed Brighton hope to maintain their position with an eye on the ninth-placed Brentford, with ill wishes towards Chelsea to finish outside the top five and hopes to dominate the Conference League to open doors for the Seagulls to participate in continental leagues.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Remaining Premier League matches to flip through:<\/strong><\/p>\n<ul>\n<li>Bournemouth vs. Leicester City<\/li>\n<li>Ipswich vs. West Ham<\/li>\n<li>Southampton vs. Arsenal<\/li>\n<li>Wolverhampton vs. Brentford<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In Italia: <\/strong>With Napoli crowned champions, and Inter and Atalanta securing second and third spots respectively, the competition now centers on Juventus, Roma, and Lazio locking horns for the final spot in fourth, with all matches kicking off at 9:45pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Venezia vs. Juventus:<\/strong> The Old Lady sits fourth on the leaderboard with 67 points, with everything theirs to lose. Victory would guarantee a spot in the Champions League, but a draw or defeat might suffice if their rivals also experience bad luck.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Torino vs. Roma:<\/strong> The Giallorossi have staged a miraculous comeback after a catastrophic start that saw them fall to 15th after 14 rounds. But club legend Claudio Ranieri\u2019s return from retirement has given them a second lease on life, propelling them into fifth place with 66 points. While they\u2019ve secured a spot in the continental leagues, they need a victory and a Juventus draw to see themselves in the Champions League for the first time since the 2018\/19 season.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Lazio vs. Lecce: <\/strong>The Biancocelesti occupy sixth place with 65 points, and require a victory and both a Juventus and Roma defeat to secure a Champions League spot.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Udinese vs. Fiorentina: <\/strong>The eighth-placed Fiorentina (62 points) have narrowing hopes for the Conference League, which they can only attain with a victory and a Lazio defeat.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>En Espa\u00f1a:<\/strong> Barcelona are concluding their Spanish campaign with a match against Athletic Bilbao at San Mam\u00e9s in the 38th and final round of La Liga at 10pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Don\u2019t expect too much drama in the Spanish league, with all the European spots decided. <\/strong>Barcelona, Real Madrid, Atl\u00e9tico Madrid, Athletic Bilbao, and Villarreal have all clinched spots in the Champions League, while Real Betis and Celta Vigo secure places in the Europa League. The Conference League berth went to Rayo Vallecano, who will compete continentally for the first time in their history.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re seeing thrilling relegation group battles on the homefront, with all four Egyptian <\/strong><strong>Premier League matches kicking off at 8pm:<\/strong><\/p>\n<ul>\n<li> Ismaily vs. El Gouna<\/li>\n<li>Tala\u2019ea El Gaish vs. Ghazl El Mahallah<\/li>\n<li>Modern Sport vs. Al Ittihad<\/li>\n<li>Enppi vs. Zed<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665876\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                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class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n  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        <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-jioymp9\" data-v=\"4\" data-block-id=\"jioymp9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-jioymp9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-jioymp9-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img 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section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665877\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-york-nightlife-comes-to-sahel\/\">\r\n                            New York nightlife comes to Sahel                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li 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wp-post-image\" alt=\"\" data-attachment-id=\"665878\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/new-york-nightlife-comes-to-sahel\/2019-jpg-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2019.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"2019.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2019.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2019.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665877\" class=\"content-area-description single-story post-665877 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-music tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.b6c09ef5-681d-4f29-b749-b0532cfc53de.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? <\/strong><strong>The Martinez Brothers<\/strong><strong> will be giving Sol Beach, North Coast a taste of what New York <\/strong><strong>City\u2019s nightlife scene has to offer on Friday, 1 August. <\/strong>The New York-hailing DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/themartinezbros\/?hl=en\" style=\"\" rel=\"noopener\">duo<\/a> \u2014 and brothers from the same mother \u2014 will be joined by Lebanese DJ and producer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/rolbac_ofc\/?hl=en\" style=\"\" rel=\"noopener\">Rolbac<\/a>, so you know things will be heating up quite fast. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6820\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Craving a taste of Downtown Cairo? <\/strong><a target=\"_blank\" href=\"https:\/\/www.flavor-republic.com\/\" style=\"\" rel=\"noopener\">Flavor Republic<\/a> is bringing <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/thecornershop_cairo\/\" style=\"\" rel=\"noopener\">The Corner Shop<\/a> back for its second 2025 edition. The limited-edition caf\u00e9, offering a slew of homegrown products and produce you can bring home, and their all-day caf\u00e9 menu brims with Egyptian classics, in honor of Egyptian culinary traditions and iconic spots like Caf\u00e9 Riche and Groppi. The Corner Shop will be up and running Downtown at the Kodak passageway on <a target=\"_blank\" href=\"https:\/\/g.co\/kgs\/TQS78oX\" style=\"\" rel=\"noopener\">Adly Street<\/a> until Saturday, 31 May.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Treat <\/strong><strong>your inner theatre kid to a night out this week as globally-renowned opera Carmen <\/strong><strong>makes its way to the Cairo Opera House. <\/strong>Composed by France\u2019s Georges Bizet, the Southern Spain-set opera explores seduction, jealousy, and the pitfalls of obsession. The opera will run at the Main Hall today, Sunday, 25 May and tomorrow, Monday, 26 May at 9pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/events\/category\/3\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Running <\/strong><strong>out of patience? So is Umm Kalthoum\u2026 but you won\u2019t have to wait long to <\/strong><strong>experience her musical oeuvre live. <\/strong>On Thursday, 29 May, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/studioheif\/\" style=\"\" rel=\"noopener\">Studio Heif<\/a> and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/26one1\/\" style=\"\" rel=\"noopener\">26one<\/a> will be honoring the late great legend with a tribute night at the Qasr El Nile Theatre led by Egyptian singer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/marwanagyofficial\/?hl=en\" style=\"\" rel=\"noopener\">Marwa Nagy<\/a>. Tickets for the Sout w Soora show can be found on <a target=\"_blank\" href=\"https:\/\/collardtickets.com\/event\/om-kalsoum\/\" style=\"\" rel=\"noopener\">Collard Tickets<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the mood for a movie marathon? <\/strong><a target=\"_blank\" href=\"https:\/\/filmfreeway.com\/ManassatFilmFestival\" style=\"\" rel=\"noopener\">Manassat Film Festival<\/a> is back for its 9th edition at Downtown Cairo\u2019s <a target=\"_blank\" href=\"https:\/\/zawyacinema.com\/\" style=\"\" rel=\"noopener\">Zawya Cinema<\/a> this May. Running from Thursday, 29 May to Saturday, 31 May, the festival will be spotlighting a slew of Egyptian short films, and \u2014 alongside screening the films in the running for funding \u2014 will include a masterclass on costume and character design by <a target=\"_blank\" href=\"https:\/\/reemeladl.com\/\" style=\"\" rel=\"noopener\">Reem El Adl<\/a>, and a few special <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/DJUd2OSMZSG\/?igsh=bTNpYTdoYTd4ejU4\" style=\"\" rel=\"noopener\">presentations<\/a>. Tickets can be purchased in person at Zawya starting Tuesday, 27 May.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s almost <\/strong><strong>beats<\/strong><strong> by the beach season, and we\u2019d suggest getting a headstart this Eid <\/strong><strong>in Somabay. <\/strong>Debuting in Egypt, German electronic dance music trio <a target=\"_blank\" href=\"https:\/\/www.klangphonics.com\/\" style=\"\" rel=\"noopener\">Klangphonics<\/a> will be joining Belgian synth-pop band <a target=\"_blank\" href=\"https:\/\/oscarandthewolf.com\/\" style=\"\" rel=\"noopener\">Oscar and the Wolf<\/a> for CJC\u2019s Lumen party experience at Somabay\u2019s Mesca Beach on Saturday, 7 June. Joining them with rhythms of their own are Cairo-based DJs <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/wolf.fang.midi\/?hl=en\" style=\"\" rel=\"noopener\">Wolf Fang Midi<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/dirtybackseat\/?hl=en\" style=\"\" rel=\"noopener\">Dirty Backseat<\/a>, and <a target=\"_blank\" href=\"http:\/\/instagram.com\/mahmouok\" style=\"\" rel=\"noopener\">Zeft Funk<\/a>. You can grab your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6803\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. P.S. Don\u2019t forget your favorite swimwear. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get <\/strong><strong>caffeinated and grab your polaroid camera<\/strong>, because on Friday 8 August, &ME \u2014 one fifth of <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/andmeandyou\/?hl=en\" style=\"\" rel=\"noopener\">Keinemusik<\/a> \u2014 will be bringing the beats all through the night until sunrise at North Coast\u2019s Sol Beach. Promising to have you dancing till the sun\u2019s up, the German EDM <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/andmeandyou\/\" style=\"\" rel=\"noopener\">DJ<\/a> and producer will be going solo this time around. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6821\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665879\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665879\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/what-the-markets-are-doing-on-25-may-2025\/\">\r\n                            What the markets are doing on 25 May 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/what-the-markets-are-doing-on-25-may-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/what-the-markets-are-doing-on-25-may-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/what-the-markets-are-doing-on-25-may-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 25 May 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/what-the-markets-are-doing-on-25-may-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/what-the-markets-are-doing-on-25-may-2025\/&title=What the markets are doing on 25 May 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+25+May+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F25%2Fwhat-the-markets-are-doing-on-25-may-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/what-the-markets-are-doing-on-25-may-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665879\" class=\"content-area-description single-story post-665879 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.b6c09ef5-681d-4f29-b749-b0532cfc53de.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.2% at today\u2019s close<\/strong> on turnover of EGP 4.2 bn (10.1% below the 90-day average). Local investors were the sole net buyers. The index is up 7.7% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Beltone Holding (+5.0%), Oriental Weavers (+3.4%), and Palm Hills Development (+3.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Ibnsina Pharma (-2.6%), EFG Holding (-2.0%), and GB Corp (-1.9%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"665880\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">7<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-hayat-egypt\/\">  \r\n                            Manufacturer of the Month: Hayat Egypt<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-hayat-egypt\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Whether homegrown or international, these companies play a crucial role in driving the country\u2019s industrial ambitions. For today\u2019s edition, we sat down with Senol Keserlioglu (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/senolkeserlioglu\/\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), general manager of Hayat Egypt, the local arm of Turkey\u2019s Hayat Group \u2014 a global player in hygiene and tissue products.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hayat Egypt was established as part of Hayat Group, one of the largest producers of <\/strong><strong>baby diapers<\/strong> and the biggest tissue paper manufacturer in the Middle East, Eastern Europe, and Africa. The Turkish group operates six production facilities in Egypt \u2014 in Sixth of October City and Ain Sokhna\u2019s industrial zone \u2014 with total local investments reaching USD 632 mn to date, making it the largest Turkish investor in Egypt. Its brands include Molfix, Bebem Natural, Molped, Papia, and Familia. The Sixth of October facility focuses on baby and feminine hygiene products, while the Ain Sokhna complex handles nonwoven textiles, facial tissues, packaging, face masks, and sanitary pads.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hayat Egypt\u2019s factories produce 2.1 bn baby diapers<\/strong>, 450 mn sanitary pads, 60k tons of tissue paper, and 50k tons of nonwoven rolls each year, Keserlioglu tells us. Its latest facility, a tissue paper plant in Ain Sokhna <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/60df4f36-073d-45cd-9b3d-bb4c38b61d45\/two-projects-worth-usd-210-mn-go-live-in-egypt%25e2%2580%2599s-ain-sokhna\" style=\"\" rel=\"noopener\">launched this month<\/a> with an annual capacity of 60k tons. Dedicated entirely to exports, the plant is expected to bring in USD 75 mn in export revenue annually, with Europe and Saudi Arabia among its key destinations.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Its new Ain Sokhna factory mirrors the Turkish parent company\u2019s advanced <\/strong><strong>sustainability practices, especially in water usage.<\/strong> According to Keserlioglu, Hayat\u2019s water-efficient engineering makes it the lowest water consumer per ton of tissue output in Turkey \u2014 and the third lowest across Europe.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hayat is gearing up to invest another USD 80 mn in two new local plants by the end of <\/strong><strong>2026<\/strong>, raising its Egypt investments above USD 710 mn. The first new plant \u2014 slated to break ground within two months \u2014 will launch by 1Q 2026 and cater entirely to exports. The second, still in feasibility stage, will split output between the local market and exports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Vertical integration and value chain localization are central to the company\u2019s approach.<\/strong> Its nonwoven fabric plant ensures local control over one of the key raw materials for diaper manufacturing. \u201cWe produce core components in-house and innovate at every step \u2014 from raw materials to finished goods,\u201d Keserlioglu says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That said, full self-sufficiency isn\u2019t possible.<\/strong> Hayat still imports pulp from Brazil and Finland and some chemicals from Saudi Arabia\u2019s SABIC, as they\u2019re not locally produced. \u201cIf local alternatives meet our quality standards, we\u2019ll switch,\u201d Keserlioglu adds.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hayat holds roughly 20% of Egypt\u2019s baby diaper market and 25% of the feminine care <\/strong><strong>segment.<\/strong> From July 2023 to July 2024, its feminine care business grew 15%, and its tissue segment grew 9%. Globally, the company is the fourth-largest baby diaper producer and the top tissue producer across the Middle East, Eastern Europe, and Africa.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt has become Hayat\u2019s second-largest production center after Turkey<\/strong>, thanks to its location and trade agreements with Europe, Asia, Africa, and Arab countries. Keserlioglu says export sales have exceeded USD 460 mn since the company began operations here in 2012 \u2014 USD 150 mn of which came in 2024 alone. Exports now account for 37% of total revenue, with the local market making up the remaining 63%.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Amid inflationary pressure and weakened purchasing power, Hayat Egypt is doubling <\/strong><strong>down on innovation. <\/strong>\u201cWe\u2019re offering a wide product range tailored to different affordability levels, without sacrificing quality,\u201d Keserlioglu. During the previous shortage of foreign currency, Hayat Turkey stepped in to help the Egypt arm meet its import commitments. Expanding exports, Keserlioglu says, remains the most reliable path toward financial resilience and a stronger local economy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The B2B segment is gaining traction, <\/strong>with Hayat Egypt\u2019s dedicated business solutions line \u2014 branded Fox \u2014 targeting hotels, hospitals, and restaurants. The segment accounts for 10% of domestic sales and is expected to grow.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E-commerce remains small \u2014 but it\u2019s evolving. <\/strong>While Hayat sells online, e-commerce still represents a small share of total sales. \u201cWe\u2019re not aggressively chasing growth in this channel, but we\u2019re laying the groundwork for future expansion as the local market evolves,\u201d Keserlioglu says.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The company is in the final stages of securing the <\/strong><strong><a target=\"_blank\" href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/eu-ecolabel\/product-groups-and-criteria\/paper_en\" style=\"\" rel=\"noopener\">EU Ecolabel<\/a><\/strong><strong> for its tissue products <\/strong>\u2014 a prestigious certification that affirms environmental safety and manufacturing quality, and a requirement to access European markets, we were told.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hayat\/\">Hayat<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"665882\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/25\/665882\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665882\" class=\"content-area-description single-story post-665882 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/thecornershop_cairo\/\" style=\"\">The Corner Shop<\/a><\/span><span style=\"font-weight:400;\"> pop-up in Downtown Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\">Disney On Ice<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 May (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/saadeloud\/?hl=en\" style=\"\">Saad El Oud<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25-26 May (Sunday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/3\" style=\"\">Carmen Opera<\/a><\/span><span style=\"font-weight:400;\"> at The Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6710\" style=\"\">Michael Bubl\u00e9<\/a><\/span><span style=\"font-weight:400;\"> at New Administrative Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/wkndcmdy\/\" style=\"\">WKND CMDY<\/a><\/span><span style=\"font-weight:400;\"> Night at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 May (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/jadal\/tickets-777.html\" style=\"\">Jadal<\/a><\/span><span style=\"font-weight:400;\">at CJC610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 <\/span><span>May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/om-kalsoum\/\" style=\"\">Sout w Soora Umm Kalthoum Tribute Night<\/a><\/span><span style=\"font-weight:400;\"> at Qasr El Nile Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/tazkartievents\/p\/DI_NTO1oEOG\/?locale=en_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen\" style=\"\">Omar Khairat<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6787\" style=\"\">Disco Misr Festival<\/a><\/span><span style=\"font-weight:400;\"> at Zed Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGLgpZLMslT\/?img_index=1\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at the New Administrative Capital\u2019s Green River.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6800\" style=\"\">Sharmoofers<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30-31 May (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/bintshoubra\" style=\"\">Dalida: Bint Shoubra<\/a><\/span><span style=\"font-weight:400;\"> at The Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJHKk7oMNWq\/\" style=\"\">AUC Alumni Folklore Group<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/thecolorrun.com\/?srsltid=AfmBOooeSANFaV7xmkKLnDCm8vXDberxB0-lljm4o4_f7LzHoNh8__4f\" style=\"\">The Color Run<\/a><\/span><span style=\"font-weight:400;\"> at O West.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 June (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"http:\/\/instagram.com\/maifarouk\" style=\"\">Mai Farouk<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/TazkartiEvents\/posts\/dave-evans-original-lead-singer-and-co-founder-of-acdc-is-rocking-soma-bay-live-\/1015109350760968\/\" style=\"\">50 Years of AC\/DC<\/a><\/span><span style=\"font-weight:400;\"> concert.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7-8 June (Saturday-Sunday): Makadi Heights Music Festival at The Haus, Makadi Heights. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 June (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6753\" style=\"\">Jeff Dunham<\/a><\/span><span style=\"font-weight:400;\"> at the New Capital\u2019s Drama Hall. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/events\/category\/71\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 June (Saturday): Cairokee Empire <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.tazkarti.com\/#\/e\/1287\" style=\"\">concert<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/amrdiab\/?hl=en\" style=\"\">Amr Diab<\/a><\/span><span>, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/monolinkmusic\/?hl=en\" style=\"\">Monolink<\/a><\/span><span>and <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/whomadewhoofficial\/?hl=en\" style=\"\">WhoMadeWho<\/a><\/span><span style=\"font-weight:400;\"> at Sol Beach Marassi. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 <\/span><span>August <\/span><span>(Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/themartinezbros\/?hl=en\" style=\"\">The Martinez Brothers<\/a><\/span><span style=\"font-weight:400;\"> at Sol Beach.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 <\/span><span>August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6821\" style=\"\">&ME<\/a><\/span><span style=\"font-weight:400;\"> at Sol Beach.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":665865,"template":"","categories":[],"tags":[],"class_list":["post-665864","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"3adcc94c-5a5e-440d-bb16-332017380d7a","teaser":"","photo_url":"https:\/\/ent.news\/2025\/5\/2048.jpg"},"yoast_head":"<!-- This site is optimized 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