{"id":665329,"date":"2025-05-15T00:00:00","date_gmt":"2025-05-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=665329"},"modified":"2025-12-18T05:22:37","modified_gmt":"2025-12-18T05:22:37","slug":"ai-ad-invasion","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/","title":{"rendered":"AI = Ad Invasion"},"content":{"rendered":"<section id=\"665331\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665331\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/the-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26\/\">\r\n                            The government wants to attract USD 42 bn in FDI in FY 2025-26                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/the-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/the-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/the-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The government wants to attract USD 42 bn in FDI in FY 2025-26&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/the-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/the-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26\/&title=The government wants to attract USD 42 bn in FDI in FY 2025-26\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+government+wants+to+attract+USD+42+bn+in+FDI+in+FY+2025-26+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F15%2Fthe-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/the-government-wants-to-attract-usd-42-bn-in-fdi-in-fy-2025-26\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665331\" class=\"content-area-description single-story post-665331 post type-post status-publish format-standard hentry category-what-were-tracking-tonight tag-enterprisepm tag-fdi tag-investment-watch tag-trade tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.46af7413-bed6-4c22-8381-736695c5b15f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and congratulations on another workweek wrapped up.<\/strong> We\u2019re also bidding the mild weather adieu and bracing for a scorching weekend ahead. But today\u2019s issue is as brisk as ever, with news of efforts to attract USD 42 bn in foreign direct investments, Netflix\u2019s latest downgrade in user experience, and what matches to look forward to this weekend.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Egypt aims to attract USD 42 bn in foreign direct investments in FY <\/strong><strong>2025-26<\/strong> as it looks to build on last year\u2019s inflows, which included the landmark USD 35 bn Ras El Hekma agreement, <a target=\"_blank\" href=\"https:\/\/asharqbusiness.com\/economics\/82981\/%D9%85%D8%B5%D8%B1-%D8%AA%D8%B3%D8%AA%D9%87%D8%AF%D9%81-42-%D9%85%D9%84%D9%8A%D8%A7%D8%B1-%D8%AF%D9%88%D9%84%D8%A7%D8%B1-%D8%A7%D8%B3%D8%AA%D8%AB%D9%85%D8%A7%D8%B1-%D8%A3%D8%AC%D9%86%D8%A8%D9%8A-%D9%85%D8%A8%D8%A7%D8%B4%D8%B1-%D9%81%D9%8A-%D8%B9%D8%A7%D9%85-%D9%88%D8%A7%D8%AD%D8%AF\/\" style=\"\" rel=\"noopener\">Asharq Business<\/a> reports, citing a government document.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI- Net FDI inflows rose to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/c0a2cc8d-588d-4507-ad86-3181558c5899\/current-account-deficit-rises-to-usd-11.1-bn-in-1h-fy-2024-2025\" style=\"\" rel=\"noopener\">USD 6 bn<\/a><\/strong><strong> in 1H 2024-25<\/strong>, up from USD 5.5 bn during the same period a year prior. The bulk of the figure came from non-oil sectors, led by greenfield investments, real estate purchases by non-residents, and reinvested earnings.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To sustain this growth, the government is banking on GCC inflows and its golden license <\/strong><strong>program<\/strong> that fast-tracks procedures to bring projects online swiftly. In April, officials said new Saudi projects would go straight to the cabinet for <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/dc716b1d-f25d-461c-b7dd-d9fe8b44f717\/saudi-projects-to-get-the%253cmark%253e-golden-license%253c%2Fmark%253e-treatment\" style=\"\" rel=\"noopener\">golden license<\/a> approval. Kuwait is also in discussions to convert <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/efd27807-67fa-47bc-a89a-3102c9da418f\/%253cmark%253e%253c%2Fmark%253ekuwait%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253emulls%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eturning%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eusd%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e4%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ebn%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eof%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253edeposits%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253einto%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253edirect%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253einvestments%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">USD 4 bn<\/a> in central bank deposits into direct investments.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The government is also targeting an increase in foreign currency reserves to USD 52 bn <\/strong><strong>by the end of FY 2028-29<\/strong> \u2014 up from <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/379fbc59-daca-4f02-97d8-a7cab6eb9056\" style=\"\" rel=\"noopener\">USD 48.1 bn<\/a> in April 2025 \u2014 according to the outlet. It also aims to dial up the private sector\u2019s share of total investment to 63% in FY 2025-26 and 68% by 2028-29 \u2014 up from just 30% in FY 2021-22.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>US to ease banks c<\/strong><strong>apital rules set after 2008 crisis: <\/strong>US regulators are gearing up to ease bank capital requirements by cutting the supplementary leverage ratio (SLR) imposed on major banks, marking the latest move in the Trump administration\u2019s broader deregulation efforts, the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/90196d6d-b147-4943-9b26-888c171d6a5a\" style=\"\" rel=\"noopener\">Financial Times<\/a> reports. Introduced in 2014 as part of the reforms that followed the 2008-09 financial crisis, the SLR requires large banks to hold high-quality capital \u2014 such as common equity and retained earnings \u2014 worth at least 5% of their total leverage to ensure they can absorb losses. Regulators are expected to present their proposals for revising the rule by summer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The move follows years of lobbying by banking representatives <\/strong>arguing that the SLR penalizes low-risk assets like US treasuries, undermines their ability to provide credit, and limits their capacity to support the government debt market. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But not everyone is on board: <\/strong>Critics argue that reducing bank capital requirements is ill-advised amid current market volatility and policy shifts under the Trump administration. \u201cGiven the state of the world, there are all kinds of risks out there \u2014 including for US banks the role of the dollar and the direction of the economy \u2014 it doesn\u2019t sound like the right time to relax capital standards at all,\u201d Peterson Institute for International Economics\u2019 Nicolas V\u00e9ron told the FT. <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f TOMORROW\u2019S WEATHER- <\/strong>A scorching weekend is in the cards for the capital, with tomorrow\u2019s temperature spiking to 40\u00b0C throughout the day, with the coolest temperature we see being a still-warm 30\u00b0C at night, according to our favorite weather app.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/fdi\/\">FDI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/investment-watch\/\">investment watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/trade\/\">trade<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665332 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"665332\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/665332\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665332\" class=\"content-area-description single-story post-665332 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/643.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665333\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665333\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/\">\r\n                            Netflix will soon come with AI-generated interactive ads                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Netflix will soon come with AI-generated interactive ads&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/&title=Netflix will soon come with AI-generated interactive ads\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Netflix+will+soon+come+with+AI-generated+interactive+ads+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F15%2Fnetflix-will-soon-come-with-ai-generated-interactive-ads%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1326.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"665334\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/1326-jpg-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1326.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1326.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1326.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1326.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665333\" class=\"content-area-description single-story post-665333 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-digital-ads tag-enterprisepm tag-for-your-commute tag-netflix wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.b166079f-589a-4772-8342-e09cba0f981e.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Welcome to an era of artificial intermissions. <\/strong>In a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e25c6f1b-e911-4b4e-ba7e-1c86491b7d63\/why-we%25e2%2580%2599re-seeing-so-many-online-ads,-and-how-it%25e2%2580%2599s-about-to-get-worse\" style=\"\" rel=\"noopener\">not-so-surprising turn of events<\/a>, it seems as though streaming giant <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/54abbb17-4cb7-49c8-99e7-9ee3fe411b6d\/cut,-camera,-industry-collapse\" style=\"\" rel=\"noopener\">Netflix<\/a> is currently testing both the quantity and nature of the advertisements showcased across its ad <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/994bcbec-b4c2-41c8-8e03-3cdf5758b5eb\/traditional-monthly-subscriptions-may-be-on-their-way-out\" style=\"\" rel=\"noopener\">subscription<\/a> tier. Yesterday, Netflix\u2019s President of Advertisement Amy Reinhard <a target=\"_blank\" href=\"https:\/\/about.netflix.com\/en\/news\/netflix-upfront-2025-the-center-of-attention\" style=\"\" rel=\"noopener\">announced<\/a> \u201ca new modular framework for ad formats that leverages generative AI to instantly marry advertisers\u2019 ads with the worlds of our shows,\u201d that is set to debut in 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>How will this work? <\/strong>The streaming platform claims that this new ad format will create a \u201cmore relevant\u201d experience for users, showcasing ads that tie into the content offered on the platform in the form of AI-generated \u201cinteractive midroll and pause formats that build custom advertising creative with added overlays, call to action, second screen buttons, and more,\u201d the statement read. TL;DR: You may be forced to interact with the ads instead of just wait them out. Earlier in July 2024, Netflix had begun testing <a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2024\/7\/18\/24201360\/netflix-earnings-q2-2024-ads-advertising\" style=\"\" rel=\"noopener\">pause ads<\/a> \u2014 advertisements that display as soon as you take a break.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Around 100 mn subscribers should expect to encounter these AI-backed ads by the time <\/strong><strong>they roll out. <\/strong>As of May 2025, Netflix\u2019s ad-supported subscription tier recorded 94 mn subscribers globally, up from 70 mn users in November 2024, according to <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/technology\/netflix-says-ad-supported-service-has-94-million-subscribers-2025-05-14\/\" style=\"\" rel=\"noopener\">Reuters<\/a>, and more than double the 40 mn <a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2024\/5\/15\/24157487\/netflixs-ad-tier-40-million-subscribers\" style=\"\" rel=\"noopener\">recorded<\/a> in May 2024. The steadily increasing percentage of Netflix users opting for ads for a less expensive (<a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/01\/21\/media\/netflix-raising-prices-subscriber-record\" style=\"\" rel=\"noopener\">but consistently rising<\/a>) monthly subscription is no doubt an incentive for the streaming giant to double down on its advertising strategy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The news follows the launch of Netflix\u2019s own in-house advertising platform<\/strong>, Netflix Ads Suite, last month. Netflix has also <a target=\"_blank\" href=\"https:\/\/about.netflix.com\/en\/news\/netflix-upfront-2025-the-center-of-attention\" style=\"\" rel=\"noopener\">revealed<\/a> plans to launch across Europe next week, and in 12 countries by June 2025, with further expansions over the coming years, according to <a target=\"_blank\" href=\"https:\/\/arstechnica.com\/gadgets\/2025\/05\/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026\/\" style=\"\" rel=\"noopener\">Ars Technica.<\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Advertising brings in the big bucks. <\/strong>In 2024, EnterpriseAM reported that the advertising industry <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/06914084-15a6-435b-a6dc-f30e878eb77e\" style=\"\" rel=\"noopener\">broke records<\/a>, seeing as non-political advertising revenues were <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/e9d9befb-d5fd-438e-89d3-47f894c56736\" style=\"\" rel=\"noopener\">expected<\/a> to hit USD 1 tn for the very first time. This on-going boom is largely due to the advancements in <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7e921bef-1b0a-49e2-b3f2-368130f5f6df\/the-duolingo-owl-is-becoming-less-human\" style=\"\" rel=\"noopener\">AI-automations<\/a>, which have been leading to faster, more intelligent, and more efficient ads, particularly in digital spaces such as Netflix.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What won\u2019t be AI in the future? <\/strong>There\u2019s already a growing concern about the nature of the content available on the internet. The <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/d718b2d6-c4dd-46ec-a44c-c0804a38d380\/the-internet-is-dead,-long-live-the-internet\" style=\"\" rel=\"noopener\">Dead Internet Theory<\/a> \u2014 which theorizes that most of the content and activity we see on the internet is populated by bots \u2014 has never been closer to reality. With Amazon <a target=\"_blank\" href=\"https:\/\/www.theverge.com\/news\/666136\/amazon-audible-ai-narration-audiobooks-translation\" style=\"\" rel=\"noopener\">shifting gears<\/a> towards AI-generated audiobooks on Audible, SoundCloud <a target=\"_blank\" href=\"https:\/\/www.fastcompany.com\/91332060\/soundcloud-faces-backlash-after-adding-an-ai-training-clause-in-its-user-terms\" style=\"\" rel=\"noopener\">following<\/a> suit, and even <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7e921bef-1b0a-49e2-b3f2-368130f5f6df\/the-duolingo-owl-is-becoming-less-human\" style=\"\" rel=\"noopener\">Duolingo<\/a> using AI to create language courses, the question of how involved AI will be in our day to day lives is swiftly being answered \u2014 and it\u2019s <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f4203822-6438-4d24-9a12-2b121c44d41b\/the-black-mirror-evolution\" style=\"\" rel=\"noopener\">not looking good<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/digital-ads\/\">Digital Ads<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/netflix\/\">Netflix<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665335 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"665335\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/665335\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665335\" class=\"content-area-description single-story post-665335 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1134.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665336\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665336\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/\">\r\n                            Football fixtures from Catalonia to Cairo                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Football fixtures from Catalonia to Cairo&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/&title=Football fixtures from Catalonia to Cairo\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Football+fixtures+from+Catalonia+to+Cairo+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F15%2Ffootball-fixtures-from-catalonia-to-cairo%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1329.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"665337\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/football-fixtures-from-catalonia-to-cairo\/1329-jpg-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1329.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1329.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1329.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1329.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665336\" class=\"content-area-description single-story post-665336 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.d33165bd-a039-47da-aa0a-70bce683ece0.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>Tonight\u2019s Catalan Derby:<\/strong> All eyes are on the RCDE Stadium as Espanyol host Barcelona at 10:30pm in a tense La Liga kickoff. The Blaugrana are hoping to assert their dominance and continue their title push, while Espanyol fight for desperately needed points in front of their home fans to secure a respectable league finish.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other La Liga action tonight:<\/strong><\/p>\n<ul>\n<li>Osasuna vs. Atl\u00e9tico Madrid (8pm)<\/li>\n<li>Rayo Vallecano vs. Real Betis (8pm)<\/li>\n<li>Getafe vs. Athletic Bilbao (10:30pm)<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>The English Premier League top flight is taking center stage tomorrow,<\/strong> with the marquee match seeing Chelsea and Manchester locking horns at 10:15pm at Stamford Bridge.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Earlier in the evening<\/strong>, another key Premier League clash will see Aston Villa welcome Tottenham Hotspur to Villa Park at 9:30pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Homeside, we\u2019ll be seeing El Ismaily take on Modern Sport tomorrow at 8pm in the <\/strong><strong>seventh round of the Egyptian Premier League's relegation group.<\/strong> El Ismaily will be fighting tooth and nail to avoid a drop in points, and Modern Sport will also be desperate to secure their top flight status.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Other crucial relegation group showdowns kicking off at the same time tomorrow: <\/strong><\/p>\n<ul>\n<li>El Gaish vs. Enppi<\/li>\n<li>Ghazl El Mahallah vs. El Gouna<\/li>\n<li>Smouha vs. Al Ittihad<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>A Saturday championship round showdown:<\/strong> Al Ahly will be going head-to-head against National Bank at 8pm in round seven of the league\u2019s championship round. The Red Devils will be aiming to extend their lead to add another league title under their belt, while Pyramids, who slipped into second place after patchy form in their last few matches, hope to clinch a victory in their match against Petrojet and reclaim the top spot from Al Ahly, who have a narrow two point lead. At the same time, Al Masry will be shaking hands with Ceramica Cleopatra.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>The weekend\u2019s crown jewel:<\/strong> The FA Cup final will be kicking off at Wembley on Saturday at 6:30pm with a Manchester City and Crystal Palace faceoff.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665338\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-k3fn1i2\" data-v=\"4\" data-block-id=\"k3fn1i2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-k3fn1i2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-k3fn1i2-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-oi0oe59\" data-v=\"4\" data-block-id=\"oi0oe59\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-oi0oe59-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-oi0oe59-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665339\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665339\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/\">\r\n                            Get ready to pull some strings with ventriloquist Jeff Dunham this June                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Get ready to pull some strings with ventriloquist Jeff Dunham this June&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/&title=Get ready to pull some strings with ventriloquist Jeff Dunham this June\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Get+ready+to+pull+some+strings+with+ventriloquist+Jeff+Dunham+this+June+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F15%2Fget-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1299.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"665340\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/get-ready-to-pull-some-strings-with-ventriloquist-jeff-dunham-this-june\/1299-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1299.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1299.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1299.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1299.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665339\" class=\"content-area-description single-story post-665339 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-out-and-about tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.7d04046d-9690-4d8a-9b08-57c400e9e1d8.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>World<\/strong><strong>-famous ventriloquist Jeff Dunham is bringing his puppets to Egypt this June. <\/strong>Performing live in Cairo for the very first time, the American <a target=\"_blank\" href=\"https:\/\/www.jeffdunham.com\/\" style=\"\" rel=\"noopener\">comedian<\/a> will be orchestrating a showcase under the theme of Artificial Intelligence at the Drama Hall in the New Capital\u2019s Arts and Culture city on Thursday, 26 June. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6753\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Craving some \u201890s nostalgia? Amr Diab knows you are. <\/strong>On Friday, 16 May, the Egyptian superstar will be performing a medley of his most beloved hits at the American University in Cairo in a one-night only \u201cPolaroid\u201d concert. Tickets can be purchased through <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1294\" style=\"\" rel=\"noopener\">Tazkarti<\/a> \u2014 though we\u2019d recommend moving fast if the idea of not hearing Tamally Ma\u2019ak live puts you through severe FOMO.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Beats for brunch. <\/strong>Everyone\u2019s favorite make-believe grandpa DJ <a target=\"_blank\" href=\"http:\/\/instagram.com\/dralfons\" style=\"\" rel=\"noopener\">Dr. Alfons<\/a> will be serving a side of sonics with your brunch at Italian restaurant Storia Katameya Heights this Friday, 16 May, starting at 2pm. Dr. Alfons will also be joined by DJs <a target=\"_blank\" href=\"http:\/\/instagram.com\/adham_dou\" style=\"\" rel=\"noopener\">Adham Dou<\/a> and <a target=\"_blank\" href=\"http:\/\/instagram.com\/theofficialstz\" style=\"\" rel=\"noopener\">STZ<\/a>, so you know the beats will just keep on coming. You can reserve your spot by messaging Storia Karameya Heights\u2019 official <a target=\"_blank\" href=\"http:\/\/instagram.com\/storia.katameyaheights\" style=\"\" rel=\"noopener\">Instagram<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ehab Tawfik will be turning it up this Friday, 16 May at CJC 610. <\/strong>On the off chance that you woke up this morning quietly humming Tetraga Feya to yourself, we\u2019re pleased to break the news that the Egyptian <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ehabtawfiksinger\/?hl=en\" style=\"\" rel=\"noopener\">vocalist<\/a> will be bringing his hits to life at Cairo Jazz Club, joined by Cairo-based DJ Andy <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/dj_andy_cheikho\/\" style=\"\" rel=\"noopener\">Cheikho<\/a>. Sounds like a Friday night well-spent? You can grab your tickets from Cairo Jazz Club\u2019s official <a target=\"_blank\" href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/4563\/Ma-Yatloboho-El-Mostame3oon\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sudanese-Canadian rapper and songwriter Mustafa the Poet is making his Egypt <\/strong><strong>debut on Tuesday, 20 May. <\/strong>Set to perform his debut album \u2014 a folk-inspired album drawing on his Arab heritage \u2014 the Toronto-hailing <a target=\"_blank\" href=\"http:\/\/instagram.com\/mustafathepoet\" style=\"\" rel=\"noopener\">artist<\/a> will be taking to the MUST Opera House in 6th of October as part of his Lost in the Dunya world tour. You can grab your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6772\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hip Hop fans: Don\u2019t miss the historic Project Meem concert, headlined by rap icons <\/strong><strong>Marwan Pablo and Marwan Moussa sharing the stage.<\/strong> The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DIt9KvwMl8E\/\" style=\"\" rel=\"noopener\">concert<\/a> will take place on Friday, 23 May at Cairo Festival City, and tickets are selling fast on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1291\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Jordanian Arabic pop rock band Jadal will be causing a commotion this May at CJC 610. <\/strong>Generous with their bangers since \u201803, the Amman-born group will be showing up and rocking out at CJC610 on Wednesday, 28 May, with tickets available through <a target=\"_blank\" href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/jadal\/tickets-777.html\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dalida may have once found her love in Portofino, but this May we\u2019ll be feeling her love <\/strong><strong>right here in Cairo. <\/strong>On Friday, 30 May and Saturday, 31 May at The Theater in 6th of October, Dalida: Bint Shoubra \u2014 a musical production honoring the iconic vocalist\u2019s life and musical legacy \u2014 will shine the spotlight on the Shoubra-born megastar. The production will be led by Lebanese singer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/mirvakadiofficial\/?hl=en\" style=\"\" rel=\"noopener\">Mirva Kadi<\/a>, with a special appearance by Egyptian singer <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/haidymoussaofficial\/?hl=en\" style=\"\" rel=\"noopener\">Haidy Moussa<\/a>. You can book your tickets for both days through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/bintshoubra\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Free up your schedule on Saturday, 7 June and Sunday, 8 June for the second <\/strong><strong>installment of the Makadi Heights Music Festival, <\/strong>taking place at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/venue\/d8507baf-3edc-4192-a70e-10fd2644897d\" style=\"\" rel=\"noopener\">The Haus<\/a> in Hurghada. Cairokee will inaugurate the summer staple on the first day, while rap icons Marwan Moussa and Afroto wrap up the second. You can book your tickets for either or both days through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6796#row_ticket\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665341\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"665341\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/what-the-markets-are-doing-on-15-may-2025\/\">\r\n                            What the markets are doing on 15 May 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/what-the-markets-are-doing-on-15-may-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/what-the-markets-are-doing-on-15-may-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/what-the-markets-are-doing-on-15-may-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 15 May 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/what-the-markets-are-doing-on-15-may-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/what-the-markets-are-doing-on-15-may-2025\/&title=What the markets are doing on 15 May 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+15+May+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F05%2F15%2Fwhat-the-markets-are-doing-on-15-may-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/what-the-markets-are-doing-on-15-may-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665341\" class=\"content-area-description single-story post-665341 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.639d38aa-0aed-408d-adc3-6ccde330af81.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.4% at today\u2019s close<\/strong> on turnover of EGP 3.8 bn (16.7% below the 90-day average). Regional investors were the sole net buyers. The index is up 7.4% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Juhayna (+4.9%), Credit Agricole (+3.2%) and EFG Holding (+2.7%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>GB Corp (-3.4%), Ibnsina Pharma (-2.1%) and Beltone Holding (-1.3%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"665342\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/665342\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-665342\" class=\"content-area-description single-story post-665342 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-18 May (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DIrFJPjNaAu\/\" style=\"\">Cairo Photo Week<\/a><\/span><span style=\"font-weight:400;\"> in Downtown Cairo and District 5.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14<\/span><span>-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/thecornershop_cairo\/\" style=\"\">The Corner Shop<\/a><\/span><span style=\"font-weight:400;\"> pop-up in Downtown Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJKFhuroo4Q\/\" style=\"\">Hiba Tawaji<\/a><\/span><span style=\"font-weight:400;\"> at Hyde Park. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DI9XGaII4p_\/\" style=\"\">Angham<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairojazzclub.com\/events\/view-event\/4563\/Ma-Yatloboho-El-Mostame3oon\" style=\"\">Ehab Tawfik<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"http:\/\/instagram.com\/dralfons\" style=\"\">Dr. Alfons<\/a><\/span><span style=\"font-weight:400;\"> at Storia Katameya Heights.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1294\" style=\"\">Amr Diab<\/a><\/span><span style=\"font-weight:400;\"> at the American University in Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6772\" style=\"\">Mustafa the Poet<\/a><\/span><span style=\"font-weight:400;\"> at MUST Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 May (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/cairo-comedy-club\/tickets-778.html?s=w\" style=\"\">Cairo Comedy Club<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\">Disney On Ice<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 May (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6802\" style=\"\">Gaby Bishara<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJHKnXiIMwr\/?locale=en_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen\" style=\"\">Tetrat w Zekrayat<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DIt9KvwMl8E\/\" style=\"\">Project Meem<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Festival City.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJE-8psoy1d\/?locale=en_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen\" style=\"\">Redbull Jukebox<\/a><\/span><span style=\"font-weight:400;\"> at Taj City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 May (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6710\" style=\"\">Michael Bubl\u00e9<\/a><\/span><span style=\"font-weight:400;\"> at New Administrative Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 May (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/jadal\/tickets-777.html\" style=\"\">Jadal<\/a><\/span><span style=\"font-weight:400;\">at CJC610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 May (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/tazkartievents\/p\/DI_NTO1oEOG\/?locale=en_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen_GB%2Cen_US%2Cen\" style=\"\">Omar Khairat<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGLgpZLMslT\/?img_index=1\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at the New Administrative Capital\u2019s Green River.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6800\" style=\"\">Sharmoofers<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30-31 May (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/bintshoubra\" style=\"\">Dalida: Bint Shoubra<\/a><\/span><span style=\"font-weight:400;\"> at The Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DJHKk7oMNWq\/\" style=\"\">AUC Alumni Folklore Group<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 <\/span><span>June (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"http:\/\/instagram.com\/maifarouk\" style=\"\">Mai Farouk<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/TazkartiEvents\/posts\/dave-evans-original-lead-singer-and-co-founder-of-acdc-is-rocking-soma-bay-live-\/1015109350760968\/\" style=\"\">50 Years of AC\/DC<\/a><\/span><span style=\"font-weight:400;\"> concert.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7-8 June (Saturday-Sunday): Makadi Heights Music Festival at The Haus, Makadi Heights. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 <\/span><span>June (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6753\" style=\"\">Jeff Dunham<\/a><\/span><span style=\"font-weight:400;\"> at the New Capital\u2019s Drama Hall. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 June (Saturday): Cairokee Empire <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.tazkarti.com\/#\/e\/1287\" style=\"\">concert<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span> at the Great Pyramids of Giza.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":665330,"template":"","categories":[],"tags":[],"class_list":["post-665329","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"8b735ca8-4671-4811-b054-20b45404d392","teaser":"","photo_url":"https:\/\/ent.news\/2025\/5\/1330.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI = Ad Invasion - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI = Ad Invasion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T05:22:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/\",\"name\":\"AI = Ad Invasion - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2025-05-15T00:00:00+00:00\",\"dateModified\":\"2025-12-18T05:22:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Afternoon\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/PMarchives\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AI = Ad Invasion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI = Ad Invasion - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/","og_locale":"en_US","og_type":"article","og_title":"AI = Ad Invasion","og_url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/","og_site_name":"EnterpriseAM Egypt","article_modified_time":"2025-12-18T05:22:37+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/","url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/","name":"AI = Ad Invasion - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1","datePublished":"2025-05-15T00:00:00+00:00","dateModified":"2025-12-18T05:22:37+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1330.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-ad-invasion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Afternoon","item":"https:\/\/enterpriseam.com\/egypt\/PMarchives\/"},{"@type":"ListItem","position":3,"name":"AI = Ad Invasion"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/665329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/afternoon"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/665330"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=665329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=665329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=665329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}