{"id":662703,"date":"2025-03-20T00:00:00","date_gmt":"2025-03-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=662703"},"modified":"2025-12-18T04:20:07","modified_gmt":"2025-12-18T04:20:07","slug":"money-talks","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/money-talks\/","title":{"rendered":"Money talks"},"content":{"rendered":"<section id=\"662705\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662705\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/kuwait-to-ramp-up-investments-in-egypt-by-20-this-year\/\">\r\n                            Kuwait to ramp up investments in Egypt by 20% this year                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/kuwait-to-ramp-up-investments-in-egypt-by-20-this-year\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/kuwait-to-ramp-up-investments-in-egypt-by-20-this-year\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/kuwait-to-ramp-up-investments-in-egypt-by-20-this-year\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Kuwait to ramp up investments in Egypt by 20% this year&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/kuwait-to-ramp-up-investments-in-egypt-by-20-this-year\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/kuwait-to-ramp-up-investments-in-egypt-by-20-this-year\/&title=Kuwait to ramp up investments in Egypt by 20% this year\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Kuwait+to+ramp+up+investments+in+Egypt+by+20%25+this+year+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F20%2Fkuwait-to-ramp-up-investments-in-egypt-by-20-this-year%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/kuwait-to-ramp-up-investments-in-egypt-by-20-this-year\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662705\" class=\"content-area-description single-story post-662705 post type-post status-publish format-standard hentry category-what-were-tracking-tonight tag-energy tag-enterprisepm tag-investment-watch tag-manufacturing tag-tourism tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.1d924ab1-799d-4291-a5be-d55f99307e4f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and congratulations on another week successfully completed.<\/strong> We\u2019re winding down for the weekend, but the headlines are heating up. This issue is packed with news of Kuwaiti investments in Egypt, the relationship between wealth and wellbeing, and decision fatigue in our age of overwhelming options. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But don\u2019t let that distract you from what\u2019s important. Happy Mother\u2019s Day to all the moms <\/strong><strong>out there \u2014 honorary and otherwise.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Kuwait <\/strong><strong>is planning a significant boost to its investments here:<\/strong> Kuwait is set to ramp up its investments in Egypt by 20% to USD 5.3 bn this year, with the Gulf nation planning to funnel a total of over USD 10 bn into a number of local sectors over the coming years, <a target=\"_blank\" href=\"https:\/\/asharqbusiness.com\/economics\/74798\/%D8%A7%D9%84%D9%83%D9%88%D9%8A%D8%AA-%D8%AA%D8%AE%D8%B7%D8%B7-%D9%84%D8%B2%D9%8A%D8%A7%D8%AF%D8%A9-%D8%A7%D8%B3%D8%AA%D8%AB%D9%85%D8%A7%D8%B1%D8%A7%D8%AA%D9%87%D8%A7-%D9%81%D9%8A-%D9%85%D8%B5%D8%B1-20-%D8%A8%D8%A7%D9%84%D9%85%D8%A6%D8%A9-%D9%87%D8%B0%D8%A7-%D8%A7%D9%84%D8%B9%D8%A7%D9%85\/\" style=\"\" rel=\"noopener\">Asharq Business<\/a> reports, citing two anonymous government sources. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Where\u2019s the money going?<\/strong> Sectors targeted by the anticipated Kuwaiti investments include pharma, food security, tourism, agriculture, automotive manufacturing, banking, renewable energy, public transportation, and green hydrogen. A portion of the investments will be directed into Kuwaiti tourism projects in the North Coast and the Red Sea region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REMEMBER- <\/strong>Prime Minister Moustafa Madbouly <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/23c012a6-56cc-41a4-b316-eff2cb983dbd\/\" style=\"\" rel=\"noopener\">presented<\/a> a number of potential investments to Kuwaiti Prime Minister Sheikh Ahmed Al Sabah during his official visit to the Gulf nation in late February. These included projects in the agriculture and pharma sectors and in the North Coast and the Red Sea.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Kuwait is also eyeing assets slated for privatization:<\/strong> Kuwait aims to acquire stakes in government-owned companies enlisted in the privatization program as well as to compete for Egyptian airport management contracts, according to the news outlet.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Trump\u2019s call with Zelenkyy is plastered across front pages in the foreign press this <\/strong><strong>afternoon<\/strong><strong>:<\/strong> US President Donald Trump and Ukrainian President Volodymyr Zelenskyy yesterday agreed to work towards ending Russia\u2019s war on Ukraine during a <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/russia-ukraine-trade-accusations-infrastructure-attacks-after-putin-trump-call-2025-03-19\/\" style=\"\" rel=\"noopener\">phone call<\/a> that was <a target=\"_blank\" href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/114189841352600682\" style=\"\" rel=\"noopener\">described<\/a> as \u201cvery good\u201d by Trump and \u201cvery substantive\u201d by his Ukrainian counterpart. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The details:<\/strong> The two leaders agreed on a partial ceasefire against energy infrastructure, with plans to dispatch technical teams to Saudi Arabia in the coming days to discuss extending the ceasefire to the Black Sea, according to a <a target=\"_blank\" href=\"https:\/\/www.whitehouse.gov\/briefings-statements\/2025\/03\/statement-from-secretary-rubio-and-nsc-waltz-on-call-with-zelenskyy\/\" style=\"\" rel=\"noopener\">statement<\/a> from the White House. Zelenskyy also requested additional air defense systems, which Trump promised to help secure from Europe. The conversation follows a previous <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/edition\/am\/d79d8969-fed2-4402-959a-5232cee9ff90\/\" style=\"\" rel=\"noopener\">call<\/a> this week between Trump and Russian President Vladimir Putin during which the latter rejected a proposed 30-day ceasefire but agreed to halt strikes on energy and infrastructure facilities.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Valu is on the runway to make its EGX debut this summer: <\/strong>Regional financial services giant EFG Holding has gotten <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/96ae31e5-6362-4021-a214-c61e8e3b8335\/egyptian-fintech-player-valu-could-hit-the-egx-as-soon-as-this-june\" style=\"\" rel=\"noopener\">preliminary approval<\/a> from the Financial Regulatory Authority to restructure its ownership of consumer finance platform Valu ahead of the fintech player\u2019s hotly anticipated EGX debut.<\/li>\n<li><strong>The state has appointed an <\/strong><a target=\"_blank\" rel=\"noopener\">advisor<\/a> <strong> to value Banque du Caire<\/strong>, Prime Minister Moustafa Madbouly confirmed during his weekly presser yesterday.<\/li>\n<li><strong>2025 is quickly becoming the year of protectionism and trade wars \u2014 and Egypt\u2019s<\/strong><strong> steel industry is far from immune. <\/strong>Egyptian steel exports are facing <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9a636db2-9fe8-4fe3-b073-40c5ece072fe\/egypt%e2%80%99s-steel-industry-is-starting-to-feel-the-pinch-of-us,-eu-steel-tariffs\" style=\"\" rel=\"noopener\">increasing barriers<\/a> due to protective tariffs, which are set to drastically limit access to key international markets.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>Expect similar weather tomorrow in the capital, with the high still set at 19\u00b0C in the morning and dipping just by a notch to 12\u00b0C at night, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/energy\/\">energy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/investment-watch\/\">investment watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/tourism\/\">tourism<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662706 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"662706\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/662706\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662706\" class=\"content-area-description single-story post-662706 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/643.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662707\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662707\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/the-consumer-in-the-age-of-overwhelming-options\/\">\r\n                            The consumer in the age of overwhelming options                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/the-consumer-in-the-age-of-overwhelming-options\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" 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data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/the-consumer-in-the-age-of-overwhelming-options\/1700-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1700.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1700.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1700.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1700.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662707\" class=\"content-area-description single-story post-662707 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-consumerism tag-economy tag-enterprisepm tag-for-your-commute tag-psychology tag-society wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.20801658-40df-4d4a-a82f-f23d0f178bd2.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>We face an unprecedented abundance of options in nearly every aspect of our lives.<\/strong> From endless streaming content to supermarket aisles packed with variations of the same product, modern life is characterized by a constant bombardment of choices that are marketed as an exercise of freedom, but often deliver paralysis of action. The New Yorker\u2019s Critics At Large <a target=\"_blank\" href=\"https:\/\/www.newyorker.com\/podcast\/critics-at-large\/our-modern-glut-of-choice\" style=\"\" rel=\"noopener\">ask<\/a>: Is such abundance actually making our lives better?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The paradox of choice:<\/strong> \u201cNight falls, and there I am, looking slack-jawed at Netflix,\u201d says writer Naomi Fry. \u201cWhat of these 17 horrible new documentaries about various murders am I going to watch?\u201d This sentiment resonates across various aspects of our lives. Her peer, Liam Cunningham shares his experience poring over health insurance options for his newborn, trying to understand small technical differences the average layman couldn\u2019t comprehend.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The connection between choice and freedom is a recent development.<\/strong> Sophia Rosenfeld\u2019s <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/en\/book\/show\/213878918-the-age-of-choice\" style=\"\" rel=\"noopener\">The Age of Choice: A History of Freedom in Modern Life<\/a>, traces how choice and freedom became intertwined concepts all the way back to 18th century London auction houses. The rise of auctioning created the unprecedented experience of \u201cshopping\u201d by displaying curated items published in pamphlets ahead of time, allowing potential buyers to browse through before making decisions. This marked a significant shift in consumer culture that would ultimately lead to modern shopping malls, and \u2014 now \u2014 to the endless digital storefronts on our phones.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite seeming to have endless options, our meaningful choices may be more limited <\/strong><strong>than we think. <\/strong>Our role as constant decision-makers is itself something imposed on us by market forces. Algorithms on social media and streaming platforms determine the content we see, creating an illusion of free browsing while actually showing us a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/377e277b-0498-4a41-9545-f9a8537765a6\/which-came-first,-the-person-or-the%253cmark%253e-algorithm%253c%2Fmark%253e%3F\" style=\"\" rel=\"noopener\">pre-selected<\/a> set of options.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Can we find relief in constraint?<\/strong> Many people now find comfort in deliberately limiting their options through small acts of surrendering choices to offset <a target=\"_blank\" href=\"https:\/\/www.healthline.com\/health\/decision-fatigue#how-it-works\" style=\"\" rel=\"noopener\">decision fatigue<\/a>. How? By using streaming services, like <a target=\"_blank\" href=\"https:\/\/www.criterionchannel.com\/events\/criterion-24-7\" style=\"\" rel=\"noopener\">Criterion 24\/7<\/a>, that randomly select movies for you to watch without any user input, similar to the television viewing experience of yore. People will also sign up for meal subscription boxes, which deliver food to you without making you choose each item. Even just taking walks without planning a route can help you embrace spontaneity instead of constant planning and decision-making.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>These acts of giving up choice point to a deeper hunger for connection and community <\/strong><strong>in an era defined by individual consumption.<\/strong> \u201cWhen all you do is choose, choose, choose, self, self, self,\u201d says Cunningham, \u201cwhat you end up with is [being] by yourself, is loneliness.\u201d<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/consumerism\/\">CONSUMERISM<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/society\/\">society<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662709 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"662709\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/662709\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662709\" class=\"content-area-description single-story post-662709 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/354.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662710\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662710\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/\">\r\n                            Redemption comes at a price                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Redemption comes at a price&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/&title=Redemption comes at a price\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Redemption+comes+at+a+price+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F20%2Fredemption-comes-at-a-price%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1690.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"662711\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/redemption-comes-at-a-price\/1690-jpg-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1690.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1690.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1690.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1690.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662710\" class=\"content-area-description single-story post-662710 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprisepm tag-film-and-tv tag-on-the-tube-tonight tag-ramadan tag-worth-watching wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.cddbfbaa-71f5-41e2-809e-5fec18838938.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? Ahmed Mekky is stepping out of his comedic comfort zone with <\/strong><strong>Al Ghawi<\/strong><strong>. <\/strong>Mekky is officially breaking away from comedy. For eight seasons \u2014 eight years \u2014 Mekky\u2019s Al Kabeer Awy was a staple of Ramadan series, making characters like Al Kabeer, Johnny, and Hazal\u2019oum fan favorites. Now he's taking over the second half of Ramadan with a 15-episode <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt35674910\/\" style=\"\" rel=\"noopener\">series<\/a> that promises an intense narrative that goes into the struggles of someone going through redemption and wanting justice.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Shams El Adawy is a former gang member turning a new leaf to a peaceful life after a life <\/strong><strong>of crime.<\/strong> Living in Old Cairo, Shams (Mekky) decides to embrace a more peaceful existence as a pigeon trader. However, his world is turned upside down when his close friend, Fo'sh (Kozbara), falls victim to a ruthless businessman, El Khawaga (Amr Abdelgelil). After being framed for a crime he didn't commit, Fo'sh goes to prison under the false promise of a financial reward, only to discover he has been double-crossed when he\u2019s released. His desperate attempt to claim his compensation ends in tragedy, and Shams takes it upon himself to avenge his friend.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>By the first few episodes, the series seems like it's shaping up to be a Ramadan hit with <\/strong><strong>an impressive ensemble cast,<\/strong> which includes Aicha Ben Ahmed, Ahmed Bedeir, Ahmed Kamal, Mohamed Lotfy, Walaa El Sherif, Karam Gaber, Hagar Afifi, Abyusif, and Tamer Shaltout, but here\u2019s hoping it doesn't fall victim to over-dramatising scenes and setting up unrealistic situations for the sake of viewership.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can watch Al Ghawi <a target=\"_blank\" href=\"https:\/\/play.yango.com\/en-eg\/movies?gad_source=1&gclid=Cj0KCQjw1um-BhDtARIsABjU5x5mseGRv8CK9spmCkZArvXQk6aLUV4mx_a1Xrt5wmfeC1OkZuBHMuQaAnXkEALw_wcB&rt=a43f92df77e841eba6e76440ecda0f51&utm_campaign=21248524451%7CMSCAMP-780_%5BPL-P%5D_%7BWS%3AS%7D_EG-1056_goal-PL_Category-Brand-English&utm_content=INTid%7Ckwd-2014193160%7Ccid%7C21248524451%7Cgid%7C160477976574%7Caid%7C698091135337%7Cpos%7C%7Csrc%7Cg_%7Cdvc%7Cc&utm_medium=paid_performance&utm_source=google_search&utm_term=yango.%5Bp%5D\" style=\"\" rel=\"noopener\">Yango Play<\/a> or catch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?embeds_referring_euri=https%3A%2F%2Felcinema.com%2F&source_ve_path=Mjg2NjQsMTY0NTAz&v=GwW-0lCiJQ8&feature=youtu.be\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:07).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662712 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"662712\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/662712\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662712\" class=\"content-area-description single-story post-662712 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/674.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662713\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662713\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/al-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend\/\">\r\n                            Al Ahly makes a comeback + World Cup Qualifying matches this weekend                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/al-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/al-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/al-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Al Ahly makes a comeback + World Cup Qualifying matches this weekend&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/al-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend\/\">\n      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href=\"https:\/\/api.whatsapp.com\/send?text=Al+Ahly+makes+a+comeback+%2B+World+Cup+Qualifying+matches+this+weekend+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F20%2Fal-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/al-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1697.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"662714\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/al-ahly-makes-a-comeback-world-cup-qualifying-matches-this-weekend\/1697-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1697.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1697.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1697.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1697.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662713\" class=\"content-area-description single-story post-662713 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.4908d6b7-ccd8-48d5-87fa-8fabcc850839.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>Al Ahly is back in business:<\/strong> Today, Al Ahly will play their first match in the Egyptian League Cup after not making the cut for the past three seasons. The Red Devils will face Enppi at 9:30pm in the opening match of Group D, which also includes El Gaish and Pharco.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The UEFA Nations League is in the decision phase: <\/strong>The first leg of the UEFA Nations League quarterfinals kicks off today, with second-leg matches scheduled in three days. The eight qualifying teams topped the four groups in League A: Portugal, France, Germany, Spain, Croatia, Italy, the Netherlands, and Denmark.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All four matches will start at 9:45pm: <\/strong><\/p>\n<ul>\n<li>Netherlands vs. Spain<\/li>\n<\/ul>\n<ul>\n<li>Croatia vs. France<\/li>\n<li>Denmark vs. Portugal<\/li>\n<li>Italy vs. Germany<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Pharaohs in the World Cup Qualifiers:<\/strong> Our homegrown team will play their fifth match in the 2026 World Cup qualifiers against Ethiopia tomorrow at 11pm. The match will take place in Morocco at Stade Mohammed V in Casablanca, due to Ethiopian stadiums not being suitable for continental competitions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt rules over Group A with 10 points,<\/strong> followed by Guinea-Bissau with 6 points, Burkina Faso and Sierra Leone with 5 points, then Ethiopia with 3 points, and Djibouti with 1 point. The group victor will automatically qualify for the World Cup, which will be hosted by the US, Mexico, and Canada.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The rest of the Group A matches:<\/strong><\/p>\n<ul>\n<li>Sierra Leone vs. Guinea-Bissau (6pm, today) <\/li>\n<li>Burkina Faso vs. Djibouti (6pm, tomorrow)<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Important African World Cup qualifying matches to watch this weekend:<\/strong><\/p>\n<ul>\n<li>Botswana vs. Algeria (3pm, tomorrow) <\/li>\n<li>Rwanda vs. Nigeria (6pm, tomorrow) <\/li>\n<li>Ghana vs. Chad (9pm, tomorrow) <\/li>\n<li>Burundi vs. Ivory Coast (9pm, tomorrow) <\/li>\n<li>Niger vs. Morocco (11:30pm, tomorrow) <\/li>\n<li>Sudan vs. Senegal (9pm, Saturday)<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Matches to keep an eye on from World Cup qualifying matches in South America:<\/strong><\/p>\n<ul>\n<li>Brazil vs. Colombia (2:45am, tomorrow) <\/li>\n<li>Uruguay vs. Argentina (1:30am, Saturday)<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662715\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF 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class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" 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weekend\u2019s mantra                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/unwinding-is-this-weekends-mantra\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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<\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/unwinding-is-this-weekends-mantra\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1711.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"662717\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/unwinding-is-this-weekends-mantra\/1711-jpg-17\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1711.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1711.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1711.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1711.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662716\" class=\"content-area-description single-story post-662716 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-out-and-about tag-ramadan tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.ad2cc9ec-f49f-4113-ba92-c4bf46823be1.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Unwind under the Ramadan night sky with a brush in one hand and a paddle in the other.<\/strong> The special Ramadan edition of Pottery Painting & Kayaking is happening tonight at 9pm at Mountain View Hyde Park. Book your spot through their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGn_nz3tGWo\/?hl=en\" style=\"\" rel=\"noopener\">Instagram<\/a> DMs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Early Bird Club is staying up to accommodate night owls.<\/strong> The popular pop-up restaurant is back tomorrow to offer a curated suhoor menu by artisanal cooks Mufasaa and Peri Saleh, freshly made drinks and tea, and bread baked to order. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DHW6g0cNYKm\/?igsh=bzA0N2FzMzFkb3Rt\" style=\"\" rel=\"noopener\">Night Owl by Early Bird Club<\/a> will start at 10pm at Bellies En-Route in Downtown Cairo. There are no admission fees to attend, but food is pay-as-you-go. You can register through the link in their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/_earlybirdclub_\/\" style=\"\" rel=\"noopener\">Instagram<\/a> bio.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Celebrate Mother\u2019s Day with Saad El Oud live on stage. <\/strong>Share the experience of good music with your mother tomorrow at Majarrah, starting 10pm. You can grab the entertainment-only ticket if she\u2019s all about the music, or the suhoor entertainment ticket if you\u2019d like to spoil her with a delicious meal, both available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6491\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Make Mother\u2019s Day special this year with a special night of music by Tablet El Sitt<\/strong> at Theatro Arkan tomorrow from 9pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Wust El Balad gears up for a special performance:<\/strong> The band will take the stage at Al Gomhoria Theater as part of the Egyptian Opera House\u2019s Ramadan celebrations tomorrow. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1229?fbclid=PAZXh0bgNhZW0CMTEAAaYZnlso9gJQzPL8JMYm10FqRPVQydTtBLXVMGElaDHFlRIChi149WwP_Xg_aem_RnukCLPvH6oh8dP2pkguuQ\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Skrew takes over the Boom Room: <\/strong>Have you hopped on the latest game night craze? Get ready for a night of strategy and competition as the Skrew Official Tournament kicks off tomorrow at 9pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6589\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Break your fast with a cultural tour. <\/strong>Qahrawya are organizing a traditional Egyptian Iftar followed by a tour of City of the Dead where attendants get to witness the vibrant streets of Cairo. The <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/Qahrawya\" style=\"\" rel=\"noopener\">Iftour<\/a> will take place on Saturday, 22 March. Book your spot by messaging them on <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DHRlDCQON_6\/?img_index=1\" style=\"\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The king of latin pop lands in Egypt.<\/strong> Grammy-winning global superstar <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGuwkqIMrC1\/\" style=\"\" rel=\"noopener\">Enrique Eglesias<\/a> will be performing at Rixos Radamis, Sharm El Sheikh on Saturday, 3 May. Tickets to the concert are exclusive to guests at Rixos Radamis and Rixos Premium Seagate hotels and resorts.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Disney On Ice returns to Cairo with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\" rel=\"noopener\">Let\u2019s Celebrate<\/a><\/strong><strong>.<\/strong> Get ready for a magical experience as Disney On Ice makes its grand return to Cairo with the spectacular show Let\u2019s Celebrate, running from Wednesday, 21 May to Saturday, 31 May. The show will take place at the indoor hall of Cairo International Stadium in Nasr City. Tickets are already selling out, so grab them while you can from <a target=\"_blank\" href=\"https:\/\/www.tazkarti.com\/#\/e\/1198\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662718\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662718\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/what-the-markets-are-doing-on-20-march-2025\/\">\r\n                            What the markets are doing on 20 March 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/what-the-markets-are-doing-on-20-march-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Foreign investors were the sole net sellers. The index is up 6.5% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>GB Corp (+8.2%), Eastern Company (+6.5%), and Madinet Masr (+2.8%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Egypt Alum (-4.0%), Juhayna (-3.7%), and Rameda (-3.2%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662719\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662719\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">PSYCHOLOGY<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/\">\r\n                            Is there a relationship between wealth and wellbeing?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Is there a relationship between wealth and wellbeing?&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/&title=Is there a relationship between wealth and wellbeing?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Is+there+a+relationship+between+wealth+and+wellbeing%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F20%2Fis-there-a-relationship-between-wealth-and-wellbeing%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/880.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"662720\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/is-there-a-relationship-between-wealth-and-wellbeing\/880-jpg-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/880.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"880.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/880.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/880.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662719\" class=\"content-area-description single-story post-662719 post type-post status-publish format-standard has-post-thumbnail hentry category-psychology tag-enterprisepm tag-personal-finance tag-psychology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.2e8a19e4-a8a4-4525-a572-8a9a74350479.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The well-worn saying that \u201cmoney can\u2019t buy happiness\u201d has faced numerous practical <\/strong><strong>challenges over time.<\/strong> One might argue that you can\u2019t produce happiness, but there\u2019s no denying that financial resources provide comfort and opportunities that contribute to quality of life. When you\u2019re freed from financial anxiety, granted access to enjoyable experiences, and blessed with time flexibility, it seems counterintuitive to imagine that you could be unhappy\u2026 right? Subjectively, yes. Evolutionarily, yes. Scientifically, it seems that way.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Maslow\u2019s Hierarchy of Needs offers a valuable framework for examining how money <\/strong><strong>genuinely contributes to our emotional well-being.<\/strong> Developed by psychologist Abraham Maslow, this <a target=\"_blank\" href=\"https:\/\/www.mindisthemaster.com\/maslows-hierarchy-of-needs\/\" style=\"\" rel=\"noopener\">hierarchy<\/a> organizes human needs in a five-tier pyramid structure, proposing that individuals must satisfy basic needs \u2014 like access to food, water, shelter, warmth, and sleep \u2014 before progressing to higher needs, like motivation and self-fulfillment. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That\u2019s<\/strong><strong> not to say that the hierarchy is strictly <\/strong><strong>linear<\/strong> \u2014 people can pursue different needs <a target=\"_blank\" href=\"https:\/\/www.simplypsychology.org\/maslow.html\" style=\"\" rel=\"noopener\">simultaneously<\/a> and may prioritize higher needs when lower ones aren\u2019t fully met. This revision by Maslow aligns with real-world observations that even people facing material hardship often find joy in relationships, creative expression, and meaningful pursuits.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The direct impact of money on basic needs:<\/strong> The needs at the pyramid\u2019s foundation consist of basic physiological needs and security \u2014 areas where money plays a clear and direct role. Financial security can <a target=\"_blank\" href=\"https:\/\/www.healthline.com\/health\/can-money-buy-happiness#access-to-basic-needs\" style=\"\" rel=\"noopener\">positively affect<\/a> someone\u2019s wellbeing and increase their happiness by reducing the stress surrounding constant efforts to secure those needs. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The science:<\/strong> A longitudinal <a target=\"_blank\" href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC5976828\/\" style=\"\" rel=\"noopener\">study<\/a> in Zambia demonstrated this by providing regular financial support to women experiencing poverty. After 48 months of aid, these women showed marked improvement in both emotional well-being and personal development. Similarly, <a target=\"_blank\" href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8806009\/\" style=\"\" rel=\"noopener\">research<\/a> in the US revealed a significant correlation in adults between financial difficulties and mental distress. The relationship between income and wellbeing is particularly strong in lower-income countries. Gallup World Poll <a target=\"_blank\" href=\"https:\/\/news.gallup.com\/poll\/116569\/Economic-Growth-Subjective.aspx\" style=\"\" rel=\"noopener\">analysis<\/a> found that in nations with GDP per capita below USD 10k, increases in national income strongly predict improvements in life satisfaction. However, this correlation weakens significantly in wealthier nations, suggesting diminishing returns from economic growth once a certain standard of living is achieved.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The middle tiers:<\/strong> Moving up the pyramid to love, belonging, and esteem needs, money\u2019s influence becomes more nuanced. Financial resources can facilitate social experiences such as travel and entertainment \u2014 activities that <a target=\"_blank\" href=\"https:\/\/www.sciencefocus.com\/news\/why-money-cant-buy-you-happiness#:~:text=study%20carried%20out%20at%20San%20Francisco%20State%20University%20found.%20More%20psychological%2C%20experience%2Dbased%20stimuli%20(e.g.%20travelling%2C%20forging%20new%20relationships%2C%20helping%20others%20etc.)%20have%20a%20greater%20ability%20to%20make%20you%20happy.\" style=\"\" rel=\"noopener\">research<\/a> from San Francisco State University links to increased happiness. Additionally, accumulated wealth, possessions, and status symbols have become <a target=\"_blank\" href=\"https:\/\/www.collegenp.com\/article\/the-psychology-of-money:-exploring-the-influence-of-wealth-on-personal-identity-and-values\" style=\"\" rel=\"noopener\">intertwined<\/a> with self-worth, potentially boosting self-esteem and enhancing social interactions. However, while wealth may enable these experiences, money serves as an indirect catalyst rather than a direct source of happiness. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The downfall of the pursuit of happiness: <\/strong>In specific cases, the drive for monetary gain may actually harm social connections. When individuals become fixated on financial success, they often distance themselves from loved ones. In such cases, pursuit of wealth comes at the <a target=\"_blank\" href=\"https:\/\/www.sciencedaily.com\/releases\/2020\/04\/200409170917.htm#:~:text=But%20much%20of%20what%27s%20required%20to%20achieve%20success%20in%20the%20financial%20domain%20comes%20at%20the%20expense%20of%20spending%20time%20with%20family%20and%20friends.%22\" style=\"\" rel=\"noopener\">expense<\/a> of meaningful relationships, which negatively impacts happiness.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s<\/strong><strong> lonely at the top.<\/strong> This phenomenon is reinforced by <a target=\"_blank\" href=\"https:\/\/hbr.org\/2020\/09\/does-more-money-really-makes-us-more-happy\" style=\"\" rel=\"noopener\">research<\/a> from the University of British Columbia, which found that materialistic values and the excessive pursuit of wealth correlate with higher levels of loneliness and decreased life satisfaction. Additionally, a longitudinal <a target=\"_blank\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/8366427\/\" style=\"\" rel=\"noopener\">study<\/a> published in the Journal of Personality and Social Psychology followed 12k individuals over several decades and discovered that those who prioritized financial success over relationships and community engagement reported lower levels of life satisfaction and higher rates of psychological distress, even when they achieved their financial goals.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Self-actualization is beyond money\u2019s reach.<\/strong> At the pyramid\u2019s apex lies self-actualization \u2014 encompassing morality, creativity, potential and other elements of person fulfillment that money cannot directly purchase. <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/role-meaning-purpose-achieving-long-term-happiness-jamie-hughes-wqwmc\/\" style=\"\" rel=\"noopener\">Research<\/a> indicates that individuals who prioritize meaning and purpose achieve higher levels of sustained happiness. This phenomenon helps explain why many bn\u2019aires continue working despite enormous financial success \u2014 they\u2019re pursuing a sense of <a target=\"_blank\" href=\"https:\/\/medium.com\/@aaldarraji\/the-unstoppable-drive-of-the-wealthy-why-billionaires-keep-going-7008f4e767e8\" style=\"\" rel=\"noopener\">purpose and fulfillment<\/a> that transcends wealth.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Psychologist<\/strong><strong> Mihaly Csikszentmihalyi's concept of \u201cflow\u201d \u2014 complete immersion in <\/strong><strong>meaningful, challenging activities \u2014 provides insight into why money alone cannot satisfy our needs. <\/strong>His decades of <a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/224927532_Flow_The_Psychology_of_Optimal_Experience\" style=\"\" rel=\"noopener\">research<\/a> show that people across cultures and income levels experience their greatest happiness during flow states, which are accessible regardless of financial status. Meaningful work, creative pursuits, and deep learning can induce flow whether one is wealthy or not, suggesting that the path to self actualization depends more on engagement than exposure.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Relying on wealth for happiness proves unreliable due to the Hedonic Treadmill effect. <\/strong>This <a target=\"_blank\" href=\"https:\/\/www.psychologytoday.com\/us\/basics\/hedonic-treadmill?msockid=1f4c24b56f6e6a541ad530e16e126b37\" style=\"\" rel=\"noopener\">theory<\/a> suggests that regardless of financial gains, people quickly adapt and begin desiring more, making happiness temporary. Once basic needs are met, happiness often <a target=\"_blank\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6326475\/\" style=\"\" rel=\"noopener\">plateaus<\/a>. A 2010 <a target=\"_blank\" href=\"https:\/\/www.pnas.org\/doi\/full\/10.1073\/pnas.1011492107\" style=\"\" rel=\"noopener\">study<\/a> proposed that wealth-based happiness peaked at an annual income of USD 70k (at the time), suggesting that additional income had minimal impact. However, more recent <a target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/news\/money-happiness-study-daniel-kahneman-500000-versus-75000\/\" style=\"\" rel=\"noopener\">research<\/a> changed the goalposts, raising the threshold to USD 500k annually. As the researcher Matthew Killingsworth noted, \u201cIn the simplest terms, this suggests that for most people [since the threshold is reached by few] larger incomes are associated with greater happiness.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Social comparison is the enemy. <\/strong>A significant challenge in wealth satisfaction involves the <a target=\"_blank\" href=\"https:\/\/www.ips-journal.eu\/topics\/democracy-and-society\/the-paradox-of-inequality-5990\/\" style=\"\" rel=\"noopener\">Social Comparison Trap<\/a> \u2014 people tend to value relative wealth over absolute wealth. As Karl Marx observed, \u201cA house may be large or small; as long as the neighboring houses are likewise small,\u201d but place that same house beside a palace, and \u201cthe occupant of the relatively little house will always find himself more uncomfortable, more dissatisfied, more cramped within his four walls.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Modern<\/strong><strong> research in behavioural economics supports Marx\u2019s observation.<\/strong> A landmark study by economist Richard Easterlin (known as the <a target=\"_blank\" href=\"https:\/\/www.intelligenteconomist.com\/easterlin-paradox\/\" style=\"\" rel=\"noopener\">Easterlin Paradox<\/a>) found that within countries, richer people tend to report higher happiness than poorer people. However, when comparing across countries or over time, average happiness doesn\u2019t increase as societies become wealthier as a whole. This paradox highlights how relative position, rather than actual wealth, drives satisfaction. Going one step further, <a target=\"_blank\" href=\"https:\/\/www.researchgate.net\/publication\/347517870_Socially_relative_reward_valuation_in_the_primate_brain\" style=\"\" rel=\"noopener\">neuroimaging studies<\/a> have shown that the brain\u2019s reward centers respond more strongly to favorable relative position than to absolute gains, suggesting our tendency to compare is hardwired into our neural architecture.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The<\/strong><strong> relationship between money and happiness varies significantly across cultures.<\/strong> <a target=\"_blank\" href=\"https:\/\/www.worldvaluessurvey.org\/AJPublications.jsp?CndPUTYPE=2&PUID=59&CndPUTYPE=2&PUID=59\" style=\"\" rel=\"noopener\">Research<\/a> from the World Values Survey shows that in more collectivist societies like those in East Asia, the correlation between income and happiness is weaker than in individualistic Western societies. In Japan, for instance, social harmony and group belonging contribute more significantly to life satisfaction than individual wealth. Similarly, countries with strong social safety nets like Denmark and Finland consistently rank among the happiest nations despite not having the highest per capita incomes, suggesting that how societies distribute and provide access to resources may matter more than absolute wealth levels.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/personal-finance\/\">personal finance<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662721\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/20\/662721\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662721\" class=\"content-area-description single-story post-662721 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Friday): Mother\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6491\" style=\"\">Saad El Oud<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\">Tablet El Sitt<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1219\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 March (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/Qahrawya\" style=\"\">Iftour in City of the Dead<\/a><\/span><span style=\"font-weight:400;\"> with Qahraweya.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 March (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6567\" style=\"\">Mazeek live<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFQLkVACB0u\/\" style=\"\">Annual Flower Exhibition<\/a><\/span><span style=\"font-weight:400;\"> at the Agricultural Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/20289e28-d62d-4459-a023-99b141fbbac6\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at CUBIX, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 April (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/shecanevent\/\" style=\"\">She Can<\/a><\/span><span style=\"font-weight:400;\"> event at Creativa Innovation Hub, Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\">Tamer Ashour concert<\/a><\/span><span style=\"font-weight:400;\"> at ZED Park, Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGuwkqIMrC1\/\" style=\"\">Enrique Eglesias<\/a><\/span><span style=\"font-weight:400;\"> at the Rixos Radamis in Sharm El Sheikh. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\">Disney On Ice<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGLgpZLMslT\/?img_index=1\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at the New Administrative Capital\u2019s Green River.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span> at the Great Pyramids of Giza.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":662704,"template":"","categories":[],"tags":[],"class_list":["post-662703","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"aacd56ab-92bd-4a33-b81c-be5a94806322","teaser":"","photo_url":"https:\/\/ent.news\/2025\/3\/1660.jpg"},"yoast_head":"<!-- This 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