{"id":662546,"date":"2025-03-18T00:00:00","date_gmt":"2025-03-18T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=662546"},"modified":"2025-12-18T04:16:17","modified_gmt":"2025-12-18T04:16:17","slug":"new-blueprints","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/new-blueprints\/","title":{"rendered":"New blueprints"},"content":{"rendered":"<section id=\"662548\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662548\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/new-fuel-price-hikes-in-the-cards\/\">\r\n                            New fuel price hikes in the cards?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/new-fuel-price-hikes-in-the-cards\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The fuel pricing committee is expected to raise prices by EGP 1-1.25 to bridge the gap between selling prices and production costs. The anticipated move is part of the government\u2019s <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6d01a66f-0aec-45b9-9ebb-73a3b2ef476b\/\" style=\"\" rel=\"noopener\">plan<\/a> to have energy prices reach cost recovery levels by the end of the year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REMEMBER-<\/strong> The committee last <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2e1e29b9-af1f-412d-9492-354ca6e76353\/\" style=\"\" rel=\"noopener\">raised fuel prices in October<\/a>, bumping up bills by 8-17% in what was the third and final fuel hike of 2024. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>More hikes to follow: <\/strong>The fuel pricing committee is expected to meet four times this year as it works to end subsidies by the year\u2019s end, our source said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Death toll from Israel\u2019s renewed airstrikes on Gaza rises: <\/strong>Israeli airstrikes <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/edition\/am\/a64bd9be-e8b1-4518-929d-adc9524fab96\/\" style=\"\" rel=\"noopener\">launched<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/edition\/am\/a64bd9be-e8b1-4518-929d-adc9524fab96\/\" style=\"\" rel=\"noopener\">across Gaza<\/a> today have killed 404 people and injured 562, according to updated <a target=\"_blank\" href=\"https:\/\/t.me\/MOHMediaGaza\/6362\" style=\"\" rel=\"noopener\">statistics<\/a> by the Palestinian Health Ministry. The attack broke a nearly two-month ceasefire between Israel and Hamas, killing hope that it would be extended into a second phase that was initially scheduled for the start of March. Israeli Prime Minister Benjamin Netanyahu said he <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/israeli-military-conducts-strikes-hamas-targets-gaza-army-says-2025-03-18\/\" style=\"\" rel=\"noopener\">instructed<\/a> the military to take \"strong action\" against Hamas due to their unwillingness to free the remaining hostages and their rejection of ceasefire proposals.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Google parent company Alphabet has acquired Israeli cybersecurity<\/strong><strong> firm Wiz, marking the tech giant\u2019s largest ever acquisition.<\/strong> Last year, negotiations fell through due to concerns over the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ab3103cd-538d-45f9-84c8-c476ba5122ac\/google-faces-prospect-of-restructuring-following-antitrust-case\" style=\"\" rel=\"noopener\">host of antitrust cases<\/a> filed against Alphabet, but earlier this year, the Google parent laid an offer of USD 32 on the table, reports <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/technology\/cybersecurity\/google-agrees-buy-cybersecurity-startup-wiz-32-bln-ft-reports-2025-03-18\/\" style=\"\" rel=\"noopener\">Reuters<\/a>, which went through earlier this afternoon. During their last funding round in 2022, Wiz raised USD 1 bn at a USD 12 bn valuation from investors, and the company\u2019s valuation reportedly jumped to USD 16 bn in an <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2025\/03\/17\/google-revives-talks-to-acquire-wiz-at-higher-valuation\/\" style=\"\" rel=\"noopener\">employee tender offer<\/a> late last year, making the USD 32 bn offer a substantial premium.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>TCI Sanmar has big investment plans for Egypt:<\/strong> Indian chemicals producer <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/tci-sanmar-chemicals-sae\/about\/\" style=\"\" rel=\"noopener\">TCI<\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/tci-sanmar-chemicals-sae\/about\/\" style=\"\" rel=\"noopener\">Sanmar<\/a> has <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/03cbaa98-63e3-4dbf-91f9-c762f268fb6a\/indian-chemicals-player-tci-sanmar-to-invest-usd-300-mn-in-egypt\" style=\"\" rel=\"noopener\">plans to invest<\/a> an additional USD 300 mn into its Egypt operations, bringing its total investments in the country to around USD 2 bn.<\/li>\n<li><strong>TBS\u2019s baked goods are headed to Saudi Arabia:<\/strong> Homegrown TBS Holding is <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9bfa971d-c33d-4bce-b252-0a01f3e769c5\/egypt%25e2%2580%2599s-tbs-holding-to-set-up-shop-in-ksa-alongside-saudi%25e2%2580%2599s-shahia-investments\" style=\"\" rel=\"noopener\">set to<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9bfa971d-c33d-4bce-b252-0a01f3e769c5\/egypt%25e2%2580%2599s-tbs-holding-to-set-up-shop-in-ksa-alongside-saudi%25e2%2580%2599s-shahia-investments\" style=\"\" rel=\"noopener\">open<\/a> a commercial-scale bakery in Saudi Arabia in partnership with Saudi food and beverage player <a target=\"_blank\" href=\"https:\/\/shahiainvest.com\/\" style=\"\" rel=\"noopener\">Shahia Investments<\/a> after the two companies inked a strategic partnership.<\/li>\n<li><strong>Energean\u2019s USD 945 mn asset sale to Carlyle is at risk of being scrapped:<\/strong> LSE-listed oil and gas company Energean\u2019s USD 945 mn agreement to offload assets in Egypt and other countries to global investment firm Carlyle is <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/59de3bd1-0e77-4da0-b817-02c479bed0f2\/energean%25e2%2580%2599s-usd-945-mn-asset-sale-to-carlyle-is-at-risk-of-termination-as-regulatory-approvals-lag-behind\" style=\"\" rel=\"noopener\">at risk of falling through<\/a> as some regulatory approvals remain outstanding just days before the sale\u2019s 20 March deadline.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f TOMORROW\u2019S WEATHER- <\/strong>We\u2019re seeing another drop in temperature in the capital, with the mercury set to reach only 25\u00b0C tomorrow before settling on 13\u00b0C at night, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662550 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"662550\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/662550\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662550\" class=\"content-area-description single-story post-662550 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/643.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662551\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662551\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/how-ai-is-transforming-tech-infrastructure\/\">\r\n                            How AI is transforming tech infrastructure                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n     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href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/how-ai-is-transforming-tech-infrastructure\/&title=How AI is transforming tech infrastructure\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=How+AI+is+transforming+tech+infrastructure+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F18%2Fhow-ai-is-transforming-tech-infrastructure%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/how-ai-is-transforming-tech-infrastructure\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1466.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"662552\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/how-ai-is-transforming-tech-infrastructure\/1466-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1466.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1466.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1466.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1466.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662551\" class=\"content-area-description single-story post-662551 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-business tag-enterprisepm tag-for-your-commute tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.f15b98f9-28b2-488c-a9d8-1946ebc44fca.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The tech industry is undergoing its most profound transformation since the dawn of the<\/strong><strong> commercial internet in the 1990s.<\/strong> Just as companies once completely rebuilt their systems to accommodate the dot-com boom, they are now <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/interactive\/2025\/03\/16\/technology\/ai-data-centers.html\" style=\"\" rel=\"noopener\">fundamentally restructuring<\/a> computing infrastructure \u2014 from the smallest components to massive server farms \u2014 to meet the unprecedented (and, pessimistically, untenable) demands of artificial intelligence.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At the heart of this computing paradigm shift is specialized hardware:<\/strong> Graphics processing units (GPUs) originally designed for video games are now the cornerstone of AI development. Unlike conventional central processing units (CPUs) that execute calculations sequentially, GPUs can perform thousands of calculations simultaneously, making it ideal for the mathematical requirements of neural networks that power today\u2019s AI systems.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The race to build more powerful AI requires not just different chips, but entirely new data<\/strong><strong> center architectures.<\/strong> Companies are packing GPUs as densely as possible, specialized with hardware and cabling designed to rapidly stream data between chips. \u201cEverything must function as one giant, data-center-sized supercomputer,\u201d said Meta\u2019s data center VP Rachel Peterson. \u201cThat is a whole different equation.\u201d In 2022, the company broke ground on data centers specifically designed for AI training, and in 2023, they spent <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2023\/02\/01\/technology\/meta-restructuring-charge.html\" style=\"\" rel=\"noopener\">USD 4.2 bn<\/a> on restructuring, much of which going towards redesigning older data centers for AI compatibility.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The hunger for power:<\/strong> The industry\u2019s most pressing challenge may be securing enough electricity to power these computing behemoths. AI data centers consume vastly more power than their traditional counterparts \u2014 a traditional CPU needs about 250 to 500 watts of electricity, while GPUs use up to 1k watts each. The 5 megawatts that once powered an entire data center can now run just 8-10 rows of GPU-packed computers. As a more relatable comparison, OpenAI\u2019s planned facilities would consume the amount of electricity equivalent to 3 mn households. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cConversations have gone from \u2018Where can we get some state-of-the-art chips?\u2019 to<\/strong><strong> \u2018Where can we get some electrical power?\u2019\u201d<\/strong> notes David Katz, operating partner at venture capital firm Radical Ventures. Other companies seem to have similar concerns, and have been trying to work around them \u2014 OpenAI backer Microsoft is restarting the Three Mile Island nuclear plant, Elon Musk is installing gas turbines for an xAI data center, and Google and Amazon are both separately exploring <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/10\/16\/business\/energy-environment\/amazon-google-microsoft-nuclear-energy.html\" style=\"\" rel=\"noopener\">nuclear reactor technologies<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The extraordinary heat generated by densely packed AI systems has forced another <\/strong><strong>major innovation: water cooling. <\/strong>Traditional air cooling systems simply cannot keep up with GPU demand. At one data center cited by the New York Times, the air temperature has been seen to increase from 22\u00b0C to 36\u00b0C after passing through just one rack of AI hardware. To prevent overheating and potential fires, companies are developing sophisticated water cooling technologies. Instead of simply running water pipes through aisles to cool the surrounding air, Google\u2019s Oklahoma campus positions the pipes directly along the side of the chips. The water is chemically treated to reduce electrical conductivity, minimizing risks from potential leaks.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But this cooling process is heating up the planet.<\/strong> In 2023, Google data centers consumed 27.7 bn liters of water, a 17% increase from 2022. In the drought- and fire-prone California, more than 250 data centers consume tns of liters annually. But the <a target=\"_blank\" href=\"https:\/\/news.mit.edu\/2025\/explained-generative-ai-environmental-impact-0117\" style=\"\" rel=\"noopener\">environmental impact<\/a> begins even before the GPUs are installed \u2014 manufacturing the processors requires significantly more energy than producing conventional CPUs due to a more complex fabrication process. Its carbon footprint is extended by emissions related to material and product transportation, and because the raw materials needed involve dirty mining procedures and the use of toxic chemicals during processing. \u201cThe industry is on an unsustainable path,\u201d says Noman Bashir, Computing and Climate Impact Fellow at MIT. \u201cBut there are ways to encourage responsible development of [AI] that supports environmental objectives.\u201d<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/business\/\">business<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662553 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"662553\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/662553\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662553\" class=\"content-area-description single-story post-662553 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/egypt\/private\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/354.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662554\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662554\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/\">\r\n                            Can happiness ruin a marriage?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Can happiness ruin a marriage?&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/&title=Can happiness ruin a marriage?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Can+happiness+ruin+a+marriage%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F18%2Fcan-happiness-ruin-a-marriage%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1334.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"662555\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/can-happiness-ruin-a-marriage\/1334-jpg-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1334.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1334.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1334.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1334.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662554\" class=\"content-area-description single-story post-662554 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprisepm tag-film-and-tv tag-on-the-tube-tonight tag-ramadan wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.52deb689-6ce7-4b69-a7bd-441f1839404c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? Hesbet Omry explores the breakdown of a marriage through the lens of a determined <\/strong><strong>woman.<\/strong> The series follows Hend (Rogena), a short-tempered mother whose life is thrown into turmoil when her husband, Farouk (Amr Abdel Galil), spirals into depression following their daughter\u2019s wedding. What follows is a story of self-discovery and empowerment, all wrapped up in a comedic yet emotionally charged show.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A wedding without the happy ending (for the parents): <\/strong>The show opens up with Laila\u2019s (Nour Ehab) wedding. While the wedding should be a joyous occasion, her father Farouk mopes for the entire event, then falls into a deep sadness when she moves abroad with her husband. Hend, trying to support him, becomes frustrated as Farouk obsessively phones Laila despite Hend\u2019s constant reminders about their need for privacy. The tension grows, and eventually leads into a heated argument where Farouk kicks Hend out of their home. The series then delves into Hend\u2019s journey to file for divorce and claim her share of assets. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s refreshing to see the balance between emotionally weighty scenes and random <\/strong><strong>bursts of comedy. <\/strong>Being so short-tempered, Hend often shows exaggerated reactions and over-the-top moments, providing some comic relief to an intense character. While the central plot revolves around a difficult and tragic situation, the series does well to offload some of the gravity, supported by Rogena\u2019s performance \u2014 she is compelling when she needs to be, and sufficiently entertaining in lighter moments. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> You can find the series on <a target=\"_blank\" href=\"https:\/\/www.watchit.com\/watch\/en\/series\/Hesbat-Omry\/series-1111\" style=\"\" rel=\"noopener\">WatchIt<\/a>, as well as the <a target=\"_blank\" href=\"https:\/\/www.watchit.com\/watch\/en\/clips\/Hesbat-Omry-Promo-\/clips-1001\" style=\"\" rel=\"noopener\">trailer<\/a> (runtime: 1:37).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662556 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"662556\">\r\n            \r\n          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256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662558\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662558\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/stretch-your-legs-before-iftar\/\">\r\n                            Stretch your legs before iftar                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/stretch-your-legs-before-iftar\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/stretch-your-legs-before-iftar\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/stretch-your-legs-before-iftar\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Stretch your legs before iftar&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/stretch-your-legs-before-iftar\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/stretch-your-legs-before-iftar\/&title=Stretch your legs before iftar\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Stretch+your+legs+before+iftar+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F18%2Fstretch-your-legs-before-iftar%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/stretch-your-legs-before-iftar\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662558\" class=\"content-area-description single-story post-662558 post type-post status-publish format-standard hentry category-out-and-about tag-enterprisepm tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.ec2f3c9d-e3e5-4bf6-b200-24849d4b8264.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Break your fast with a cultural tour. <\/strong>Qahrawya are organizing a traditional Egyptian Iftar followed by a tour of City of the Dead where attendants get to witness the vibrant streets of Cairo. The <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/Qahrawya\" style=\"\" rel=\"noopener\">Iftour<\/a> will take place on Saturday, 22 March. Book your spot by messaging them on <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DHRlDCQON_6\/?img_index=1\" style=\"\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Unwind under the Ramadan night sky with a brush in one hand and a paddle in the other.<\/strong> The special Ramadan edition of Pottery Painting & Kayaking is happening on Thursday, 20 March, at 9pm at Mountain View Hyde Park. Book your spot through their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGn_nz3tGWo\/?hl=en\" style=\"\" rel=\"noopener\">page<\/a> on Instagram. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Celebrate Mother\u2019s Day with Saad El Oud live on stage. <\/strong>Share the experience of good music with your mother this Friday, 21 March at Majarrah, starting 10pm. You can grab the entertainment-only ticket if she\u2019s all about the music, or the suhoor entertainment ticket if you\u2019d like to spoil her with a delicious meal, both available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6491\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Amidst the Ramadan festivities, don't forget to celebrate Mother\u2019s Day. <\/strong>Make Mother\u2019s Day special this year with a special night of music by Tablet El Sitt at Theatro Arkan on Friday, 21 March from 9pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Wust El Balad gears up for a special performance:<\/strong> The band will take the stage at Al Gomhoria Theater as part of the Egyptian Opera House\u2019s Ramadan celebrations this Friday, 21 March at 9:30pm. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1229?fbclid=PAZXh0bgNhZW0CMTEAAaYZnlso9gJQzPL8JMYm10FqRPVQydTtBLXVMGElaDHFlRIChi149WwP_Xg_aem_RnukCLPvH6oh8dP2pkguuQ\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The king of latin pop lands in Egypt.<\/strong> Grammy-winning global superstar <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGuwkqIMrC1\/\" style=\"\" rel=\"noopener\">Enrique Eglesias<\/a> will be performing at Rixos Radamis, Sharm El Sheikh on Saturday, 3 May. Tickets to the concert are exclusive to guests at Rixos Radamis and Rixos Premium Seagate hotels and resorts.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Disney On Ice returns to Cairo with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\" rel=\"noopener\">Let\u2019s Celebrate<\/a><\/strong><strong>.<\/strong> Get ready for a magical experience as Disney On Ice makes its grand return to Cairo with the spectacular show Let\u2019s Celebrate, running from Wednesday, 21 May to Saturday, 31 May. The show will take place at the indoor hall of Cairo International Stadium in Nasr City. Tickets are already selling out, so grab them while you can from <a target=\"_blank\" href=\"https:\/\/www.tazkarti.com\/#\/e\/1198\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662559\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662559\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Under the Lamplight<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/forget-formulas-and-data-personal-finance-is-all-about-human-behavior\/\">\r\n                            Forget formulas and data, personal finance is all about human behavior                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/forget-formulas-and-data-personal-finance-is-all-about-human-behavior\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/forget-formulas-and-data-personal-finance-is-all-about-human-behavior\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/forget-formulas-and-data-personal-finance-is-all-about-human-behavior\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Forget formulas and data, personal finance is all about human behavior&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/forget-formulas-and-data-personal-finance-is-all-about-human-behavior\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/forget-formulas-and-data-personal-finance-is-all-about-human-behavior\/&title=Forget formulas and data, personal finance is all about human behavior\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Forget+formulas+and+data%2C+personal+finance+is+all+about+human+behavior+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F18%2Fforget-formulas-and-data-personal-finance-is-all-about-human-behavior%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/forget-formulas-and-data-personal-finance-is-all-about-human-behavior\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662559\" class=\"content-area-description single-story post-662559 post type-post status-publish format-standard hentry category-under-the-lamplight tag-enterprisepm tag-finance tag-psychology tag-under-the-lamplight tag-worth-reading wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.ad49bce6-9e34-4e86-9b3e-c1b9035c93bb.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Want a new approach to personal finance and investing?<\/strong> Morgan Housel\u2019s <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/41881472-the-psychology-of-money\" style=\"\" rel=\"noopener\">The<\/a><a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/41881472-the-psychology-of-money\" style=\"\" rel=\"noopener\">Psychology of Money<\/a> focuses not on formulas and data, but on human behavior and psychology. Through 19 short anecdotes, Housel explores how emotions, personal experiences, and decision-making tendencies shape our financial habits.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This book has gained popularity on social media and among self help readers, but it <\/strong><strong>didn't meet everyone's expectations.<\/strong> The book is more about the philosophy behind money and investing rather than a practical guide on where and how to invest. If you\u2019re expecting a step-by-step roadmap for wealth building, you may find this book lacking in specifics.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The book makes a strong case that financial decisions are often made based on <\/strong><strong>emotions rather than logic.<\/strong> However, much of the book focuses on past events, mainly in the US, without clear guidance on how to apply these lessons to today\u2019s financial world. Another is the book\u2019s key messages is that happiness and contentment matter more than becoming rich. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s an easy and insightful read:<\/strong> If you\u2019re looking for guidance on financial behavior rather than strict investment strategies, you may find it worthwhile. But if your goal is to learn specific techniques for managing, multiplying, or investing your money, you may want to do some supplementary reading.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND-<\/strong> The Psychology Of Money is available at <a target=\"_blank\" href=\"https:\/\/diwanegypt.com\/product\/the-psychology-of-money\/\" style=\"\" rel=\"noopener\">Diwan<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/finance\/\">Finance<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/under-the-lamplight\/\">Under the Lamplight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-reading\/\">worth reading<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662560\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"662560\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/what-the-markets-are-doing-on-18-march-2025\/\">\r\n                            What the markets are doing on 18 March 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/what-the-markets-are-doing-on-18-march-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/what-the-markets-are-doing-on-18-march-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/what-the-markets-are-doing-on-18-march-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 18 March 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/what-the-markets-are-doing-on-18-march-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/what-the-markets-are-doing-on-18-march-2025\/&title=What the markets are doing on 18 March 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+18+March+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F18%2Fwhat-the-markets-are-doing-on-18-march-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/what-the-markets-are-doing-on-18-march-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662560\" class=\"content-area-description single-story post-662560 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.bc716158-1e13-48d1-a2bc-6c27c5270758.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.5% at today\u2019s close<\/strong> on turnover of EGP 4.8 bn (37.9% above the 90-day average). Local investors were the sole net sellers. The index is up 6.3% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Egypt Aluminium (+7.4%), Palm Hills Development (+7.0%) and Ibnsina Pharma (+6.3%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Juhayna Food Industries (-2.7%), Alexandria Containers and Goods (-1.9%) and Emaar Misr (-1.7%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"662561\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/18\/662561\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-662561\" class=\"content-area-description single-story post-662561 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 March (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6565\" style=\"\">Cassette 90 Band<\/a><\/span><span style=\"font-weight:400;\"> live at Boom Room. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Friday): Mother\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6491\" style=\"\">Saad El Oud<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\">Tablet El Sitt<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1219\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 March (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/Qahrawya\" style=\"\">Iftour in City of the Dead<\/a><\/span> <span style=\"font-weight:400;\"> with Qahraweya.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 March (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6567\" style=\"\">Mazeek live<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFQLkVACB0u\/\" style=\"\">Annual Flower Exhibition<\/a><\/span><span style=\"font-weight:400;\"> at the Agricultural Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/20289e28-d62d-4459-a023-99b141fbbac6\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at CUBIX, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 April (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/shecanevent\/\" style=\"\">She Can<\/a><\/span><span style=\"font-weight:400;\"> event at Creativa Innovation Hub, Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\">Tamer Ashour concert<\/a><\/span><span style=\"font-weight:400;\"> at ZED Park, Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 May (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGuwkqIMrC1\/\" style=\"\">Enrique Eglesias<\/a><\/span><span style=\"font-weight:400;\"> at the Rixos Radamis in Sharm El Sheikh. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\">Disney On Ice<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGLgpZLMslT\/?img_index=1\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at the New Administrative Capital\u2019s Green River.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span> at the Great Pyramids of Giza.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":662547,"template":"","categories":[],"tags":[],"class_list":["post-662546","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"93a9392b-f848-4ebe-ac16-dd1d2837543f","teaser":"","photo_url":"https:\/\/ent.news\/2025\/3\/1479.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New blueprints - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/new-blueprints\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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