{"id":661897,"date":"2025-03-06T00:00:00","date_gmt":"2025-03-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=661897"},"modified":"2025-12-18T04:01:06","modified_gmt":"2025-12-18T04:01:06","slug":"eat-up","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/eat-up\/","title":{"rendered":"Eat up"},"content":{"rendered":"<section id=\"661899\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661899\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/talabat-acquires-100-of-instashop\/\">\r\n                            Talabat acquires 100% of Instashop                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/talabat-acquires-100-of-instashop\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/talabat-acquires-100-of-instashop\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/talabat-acquires-100-of-instashop\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Talabat acquires 100% of Instashop&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/talabat-acquires-100-of-instashop\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/talabat-acquires-100-of-instashop\/&title=Talabat acquires 100% of Instashop\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Talabat+acquires+100%25+of+Instashop+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F06%2Ftalabat-acquires-100-of-instashop%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/talabat-acquires-100-of-instashop\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661899\" class=\"content-area-description single-story post-661899 post type-post status-publish format-standard hentry category-what-were-tracking-tonight tag-enterprisepm tag-ma-watch tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.27e4cf98-cd78-4733-b34e-ca78688ddb6c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hello all you wonderful people, and happy Thursday.<\/strong> We have a relatively brisk issue for you to close out the work week, with all the latest on Talabat\u2019s acquisition of Instashop, the best ads to watch this Ramadan season, and the food industry\u2019s Machiavellian plans to develop foods that circumvent the effects of weight-loss drugs like Ozempic.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>DFM-listed Tala<\/strong><strong>bat acquired 100% of Dubai-based on-demand grocery delivery <\/strong><strong>marketplace <\/strong><strong><a target=\"_blank\" href=\"https:\/\/instashop.com\/en-ae\" style=\"\" rel=\"noopener\">Instashop<\/a><\/strong> in a related-party transaction from its Berlin-based parent company and majority shareholder Delivery Hero as part of a restructuring push, it said in a <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/3\/504.pdf\" style=\"\" rel=\"noopener\">statement (pdf)<\/a>. Instashop will continue to operate as an independent brand, under Talabat\u2019s grocery and retail vertical. The sale and purchase agreement was first announced in September 2024, according to the statement. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The cash-based transaction was valued at USD 32 mn which was financed by Talabat\u2019s <\/strong><strong>internal reserves<\/strong>, with the amount reflecting Instashop\u2019s capital amount rather than its fair value, the statement reads. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good news for Talabat\u2019s public shareholders? <\/strong>The purchase price is a discount from the valuation price (<a target=\"_blank\" href=\"https:\/\/www.deliveryhero.com\/newsroom\/delivery-hero-acquires-instashop-and-publishes-h1-2020-report-2\/\" style=\"\" rel=\"noopener\">USD 360 mn<\/a>) at which Delivery Hero bought Instashop back in 2020. This could be viewed favorably by the public shareholders of Talabat which took a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/uae\/en\/news\/story\/ab190a7c-8bb4-4c31-97fb-b8738aa0982b\/talabat-raises-aed-7.5-bn-in-world%25e2%2580%2599s-biggest-tech-ipo-of-the-year\" style=\"\" rel=\"noopener\">20% stake to market in USD 2 bn IPO in December 2024<\/a>. It\u2019s noteworthy that the valuation amount was paid by Delivery Hero through an initial payment of USD 270 mn, while the remaining amount was tied to Instashop\u2019s future performance through an earnout clause.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EU\u2019s 27 national<\/strong><strong> leaders are <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/eu-leaders-back-defence-surge-support-zelenskiy-after-us-aid-freeze-2025-03-06\/\" style=\"\" rel=\"noopener\">meeting in Brussels today<\/a><\/strong> <strong> alongside Ukrainian <\/strong><strong>President Volodymyr Zelenskiy to pledge support for Ukraine<\/strong> <strong>and plans to ramp up European defense spending<\/strong>, following US President Donald Trump\u2019s <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0feefe1d-0617-4242-94c7-6ea83d77e9f0\/it%25e2%2580%2599s-pmi-day\" style=\"\" rel=\"noopener\">suspension of military aid to Kyiv<\/a> earlier this week. The meeting aims to offer political backing to several European Commission proposals <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/eu-defence-plans-could-mobilise-800-billion-euros-von-der-leyen-says-2025-03-04\/\" style=\"\" rel=\"noopener\">unveiled earlier this week<\/a> that could see EUR 800 bn mobilized for regional defense, including a EUR 150 bn fund earmarked for member-country defense borrowing. <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Egypt\u2019s inflation is expected to have cooled significantly in February,<\/strong> with analysts only divided over just how far the month\u2019s annual headline <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/813bdc4e-1942-423b-ab6f-03afcaa2372f\/egypt%25e2%2580%2599s-inflation-projected-to-have-dipped-sharply-in-february--enterpriseam-poll\" style=\"\" rel=\"noopener\">urban inflation reading<\/a> will fall.<\/li>\n<\/ul>\n<ul>\n<li><strong>A whole lot of Cypriot gas will be coming our way by the end of the decade:<\/strong> Egypt\u2019s liquefied in facilities will <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f7b4eb66-182a-4b23-aeba-0c6180e069d9\/egypt-to-welcome-up-to-900-mcf%2Fd-of-cypriot-gas-by-2030\" style=\"\" rel=\"noopener\">start receiving<\/a> 400 mn cubic feet per day (mcf\/d) from Cyprus\u2019 Cronos gas field starting mid-2027 and another 500 mcf\\d of gas from the country\u2019s Aphrodite field by 2030.<\/li>\n<li><strong>Al Ismaelia targets USD 100 mn in fresh funding:<\/strong>Ismailia for Real Estate Investment is looking to boost its <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/5a0b44b8-fc3f-4d08-bce4-0eae7cda737d\/%253cmark%253eal%253c%2Fmark%253e%253cmark%253e-ismaelia%253c%2Fmark%253e-looks-to-gulf-investors-to-double-its-capital\" style=\"\" rel=\"noopener\">EGP 385 mn capital<\/a> by USD 50-100 mn through a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2972bd53-3954-4a88-958e-648d650cd41a\/al-ismaelia-eyes-usd-100-mn-funding-round-in-2h-2025\" style=\"\" rel=\"noopener\">regional funding round<\/a> in 2H 2025.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f TOMORROW\u2019S WEATHER- <\/strong>Things are starting to warm up in the capital, with tomorrow\u2019s mercury set to rise to 23\u00b0C before dipping to a chilly low of 13\u00b0C at night, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ma-watch\/\">M&amp;A Watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661900 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"661900\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/661900\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661900\" class=\"content-area-description single-story post-661900 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/206.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661901\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661901\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-food-industrys-not-going-down-without-a-fight\/\">\r\n                            The food industry\u2019s not going down without a fight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-food-industrys-not-going-down-without-a-fight\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n    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data-attachment-id=\"661902\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-food-industrys-not-going-down-without-a-fight\/520-jpg-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/520.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"520.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/520.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/520.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661901\" class=\"content-area-description single-story post-661901 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-food tag-for-your-commute tag-manufacturing tag-science wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.3d5eeb04-3144-4567-a05d-49f41900af0f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? <\/strong><strong>Food manufacturers are experimenting with formulas that will circumvent the effects of <\/strong><strong>Ozempic and other appetite suppressants. <\/strong>The rise of GLP-1 drugs \u2014 originally used to treat type 2 diabetes \u2014 are now being used commercially to curb appetites, cut cravings, and push towards simpler meals, leading to weight loss in consumers. Their <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/abc99eb7-d07c-4af0-8743-074ea345cdc8\/%253cmark%253e%253c%2Fmark%253ethe%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eneverending%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ehealth%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253efad%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">viral popularity<\/a> means that more and more people are losing interest in junk food, creating a major shift in the food industry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Where\u2019d all the snackers go?<\/strong> For decades, Big Food has been designing products that would keep people snacking, reports the <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/11\/19\/magazine\/ozempic-junk-food.html\" style=\"\" rel=\"noopener\">New York Times<\/a>. But now \u2014 with 7 mn people already on GLP-1s in America (24 mn predicted by 2035), the demand for these goods is taking a hit. Walmart\u2019s CEO mentioned a drop in sales for baked goods and snacks with customers on GLP-1s generally adding less food into their carts.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Now, companies are looking for ways to maintain their grip on consumer appetites by <\/strong><strong>experimenting with formulas that undercut the effects of GLP-1s. <\/strong>Instead of focusing on promoting large meals, Big Food is focusing on making snacks more addictive, banking on the idea that if people eat less overall, they may still consume <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/11\/19\/magazine\/ozempic-junk-food.html\" style=\"\" rel=\"noopener\">small portions<\/a> throughout the day. Other companies are exploring new ingredient combinations to enhance cravings despite lower hunger levels.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Could it work?<\/strong> Nicole Avena, a professor of neuroscience at Mount Sinai, believes that Big Food has the power to engineer compounds that would reduce the effect of GLP-1 drugs by making foods seem more rewarding, causing consumers to crave them then eat them regardless of the appetite suppressing drug.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You\u2019re being a little dramatic. <\/strong>Lars Fruergaard Jorgensen, CEO of Novo Nordisk \u2014 the makers of Ozempic and Wegovy \u2014 told <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/videos\/2024-06-06\/leaders-with-lacqua-novo-nordisk-ceo-lars-fruergaard-j-rgensen\" style=\"\" rel=\"noopener\">Bloomberg<\/a> that he believed the industrial reaction to reduced appetites were \u201ca bit hyped.\u201d He explained that they were only just scratching the surface in terms of how many people could be treated, and that the scaling takes time. He encouraged food companies to follow the trend, highlighting that \u201cchange brings opportunity.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But they\u2019re not giving up without a fight. <\/strong>Rather than embracing the trend, companies are reformulating products and shifting marketing strategies all to ensure that consumers keep eating \u2014 whether they\u2019re on the drug or not.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/science\/\">science<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661903 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"661903\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/661903\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661903\" class=\"content-area-description single-story post-661903 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/about-us\/our-company\/awards-accolades\/euromoney-best-trade-finance-bank-2025\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2423.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661904\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661904\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/\">\r\n                            Family is forever\u2026 So is the search for a good housekeeper                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Family is forever\u2026 So is the search for a good housekeeper&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/&title=Family is forever\u2026 So is the search for a good housekeeper\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Family+is+forever%E2%80%A6+So+is+the+search+for+a+good+housekeeper+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F06%2Ffamily-is-forever-so-is-the-search-for-a-good-housekeeper%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/535.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661905\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/family-is-forever-so-is-the-search-for-a-good-housekeeper\/535-jpg-24\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/535.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"535.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/535.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/535.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661904\" class=\"content-area-description single-story post-661904 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprisepm tag-film-and-tv tag-on-the-tube-tonight tag-ramadan tag-worth-watching wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.1eeef239-3445-4a6d-8473-b8d9d5646ba3.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? Ashghal Shaqa Gedan is another round of funny takes on family life. <\/strong>This season, Hamdy (Hesham Maged) and Yasmine (Asmaa Galal) are juggling four kids, demanding careers, and \u2014 still \u2014 the never-ending search for a reliable housekeeper. It\u2019s just as stressful as it sounds, but it\u2019s never been funnier to watch.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The show picks up with Hamdy and Yasmine navigating parenthood, with the sleepless <\/strong><strong>nights that don\u2019t end, and the responsibilities that only keep multiplying.<\/strong> Hamdy struggles to keep up at work while Yasmine makes the bold decision to return to the professional world. Their differences lead to some of the funniest moments, especially with their meddling mothers-in-law. Meanwhile, the housekeeper dilemma that carries over from last year\u2019s installment remains a hilarious (and painfully relatable) subplot.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What continues making it a fan favourite: <\/strong>Its ability to craft humor that serves the plot rather than relying on random, disconnected or on-trend jokes make it a hit. Of course, much of the show\u2019s charm still rests on Maged and Galal\u2019s effortless chemistry. Maged\u2019s deadpan delivery makes Hamdy\u2019s frustration hilarious, while Galal\u2019s sharp timing keeps the chaos in check. And even though he might be a supporting act, the highlight remains Moustafa Gharieb, whose humor and screen presence light up every scene he\u2019s in, making even the most normal moments wildly entertaining.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Verdict: <\/strong>If season one was about adjusting to marriage and its accompaniments, season two proves that surviving it is an entirely different challenge. If you missed out on the first season, here's a little <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0d651cbd-248c-4d23-bb3f-08454e001df2\/%253cmark%253eashghal-shaqa%253c%2Fmark%253e-is-emerging-as-one-of-the-comedic-series-to-watch-this-ramadan\" style=\"\" rel=\"noopener\">recap<\/a> to get the gist of things. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can watch the second season on <a target=\"_blank\" href=\"https:\/\/shahid.mbc.net\/en\/series\/Ashghal%20Shaqqa%20Geddan-season-2\/season-1014561-49922944730569\" style=\"\" rel=\"noopener\">Shahid<\/a>, or catch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=I45FSaYo0fs\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:15).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661906\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661906\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/europa-league-round-of-16-egypt-cup-and-premier-league-on-the-weekend\/\">\r\n                            Europa League Round of 16 + Egypt Cup and Premier League on the weekend                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" 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     <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/europa-league-round-of-16-egypt-cup-and-premier-league-on-the-weekend\/&title=Europa League Round of 16 + Egypt Cup and Premier League on the weekend\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Europa+League+Round+of+16+%2B+Egypt+Cup+and+Premier+League+on+the+weekend+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F06%2Feuropa-league-round-of-16-egypt-cup-and-premier-league-on-the-weekend%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/europa-league-round-of-16-egypt-cup-and-premier-league-on-the-weekend\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/505.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661907\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/europa-league-round-of-16-egypt-cup-and-premier-league-on-the-weekend\/505-jpg-17\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/505.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"505.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/505.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/505.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661906\" class=\"content-area-description single-story post-661906 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.2fd084a6-a7ab-47bd-842a-01716a3ec03d.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The first-leg Round of 16 matches for the UEFA Europa League and the <\/strong><strong>Europa Conference group stage kick off today.<\/strong> Here are the most exciting matches: <\/p>\n<ul>\n<li>Real Sociedad vs. Manchester United \u2013 Europa League (7:45pm)<\/li>\n<li>AZ Alkmaar vs. Tottenham Hotspur \u2013 Europa League (7:45pm)<\/li>\n<li>Fenerbah\u00e7e vs. Rangers \u2013 Europa League (7:45pm)<\/li>\n<li>Copenhagen vs. Chelsea \u2013 Europa Conference League (7:45pm)<\/li>\n<li>Roma vs. Athletic Bilbao \u2013 Europa League (10:00pm)<\/li>\n<li>Ajax vs. Eintracht Frankfurt \u2013 Europa League (10:00pm)<\/li>\n<li>Viktoria Plze\u0148 vs. Lazio \u2013 Europa League (10:00pm)<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Egypt Cup Round of 16 will continue on Friday and Saturday <\/strong>with four matches kicking off at 9:30pm. The most prominent matches include El Zamalek against Modern Future on Friday, and Pyramids \u2014 currently in the lead \u2014 against Al Mokawloon Al Arab on Saturday. The other matches are The National Bank against Al Masry on Friday and Ghazl El Mahalla against Pharco on Saturday. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All eyes on Super Saturday: <\/strong>Matchweek 28 of the Premier League begins on Saturday with six matches, starting with Nottingham Forest against Manchester City at 2:30pm. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>League leaders Liverpool will host last-placed Southampton at 5pm<\/strong>. Fresh off their Champions League victory against PSG, the Reds aim to maintain their place at the top of the Premier League \u2014 where they currently stand with 67 points. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other matches on Saturday: <\/strong><\/p>\n<ul>\n<li>Crystal Palace vs. Ipswich Town (5:00pm)<\/li>\n<li>Brighton vs. Fulham (5:00pm)<\/li>\n<li>Brentford vs. Aston Villa (7:30pm)<\/li>\n<li>Wolves vs. Everton (10:00pm)<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Barcelona hosts Osasuna in La Liga\u2019s 27th round on Saturday at 10pm. <\/strong>The Blaugrana lead the table, standing one point ahead of Atl\u00e9tico Madrid and three ahead of Real Madrid. They aim to secure a strong victory and avenge their previous 2-4 defeat. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Top matches across Europe this Saturday: <\/strong><\/p>\n<ul>\n<li>Borussia Dortmund vs. Augsburg \u2013 Bundesliga (4:30pm)<\/li>\n<li>Bayer Leverkusen vs. Werder Bremen \u2013 Bundesliga (4:30pm)<\/li>\n<li>Bayern Munich vs. Bochum \u2013 Bundesliga (4:30pm)<\/li>\n<li>Deportivo Alav\u00e9s vs. Villarreal \u2013 La Liga (5:15pm)<\/li>\n<li>Rennes vs. Paris Saint-Germain \u2013 Ligue 1 (6:00pm)<\/li>\n<li>Lecce vs. AC Milan \u2013 Serie A (7:00pm)<\/li>\n<li>Valencia vs. Real Valladolid \u2013 La Liga (7:30]pm)<\/li>\n<li>Inter Milan vs. Monza \u2013 Serie A (9:45pm)<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" 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data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/layalina-take-two\/502-jpg-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/502.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"502.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/502.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/502.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661909\" class=\"content-area-description single-story post-661909 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-out-and-about tag-ramadan tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.2fd084a6-a7ab-47bd-842a-01716a3ec03d.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-family: Poppins, Helvetica, sans-serif;\">MARK YOUR CALENDAR-<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? Layalina\u2019s day two has more in store.<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGvtgRoNVpQ\/\" style=\"\" rel=\"noopener\">Massar Egbari<\/a> will be performing in Layalina\u2019s Ramadan tents for the second day at El Baron Palace tonight at 10pm. You can grab tickets for the event on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6537\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Another night to remember with Layalina. <\/strong>Hala Rushdy and Mohamed Adaweyah will be performing at the Baron and Pyramids tents tomorrow at 10pm. You can grab tickets to see <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6541\" style=\"\" rel=\"noopener\">Hala Rushdy<\/a> at El Baron Palace and <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6543\" style=\"\" rel=\"noopener\">Mohamed Adaweyah<\/a> at the Pyramids from Ticketsmarche.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>El Leila El Kebira is offering you good food and good music with Saad Al Oud,<\/strong> taking <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGbULcTuq8E\/\" style=\"\" rel=\"noopener\">place<\/a> in Sheikh Zayed tomorrow at 10:30pm. You can find tickets on <a target=\"_blank\" href=\"https:\/\/passboard.net\/events\/?id=67b49d0eaed2ad5b3f6c1a33&amp;fbclid=PAZXh0bgNhZW0CMTEAAaaaoFcOvPoHxvKr-fua3okQdzYO7IzOS1v9kSvZ6GpQmvRgRZQPb9mqeP0_aem_U3R4F_7vPhycpk5ZRHfang\" style=\"\" rel=\"noopener\">Passport<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Give back this Ramadan:<\/strong> This Ramadan Majarrah\u2019s Community and Lebaladna are organizing a <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGdhINPqfKP\/?hl=en\" style=\"\" rel=\"noopener\">packing event<\/a> to give out 2k Ramadan Boxes for those in need today and Saturday, 8 March, from 11am to 4pm. Fill out the <a target=\"_blank\" href=\"https:\/\/forms.gle\/JCDXLW7cubbGTFmK8?fbclid=PAZXh0bgNhZW0CMTEAAaYAOBl5f-SNawTzCaS6b4i-fnIE77GdPLOr430Up1Uok-XBXJTRlmpVaKo_aem_LZMIbJg0iHhmRrgDc9am5Q\" style=\"\" rel=\"noopener\">form<\/a> in their Instagram bio to join the packing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Hekayatna Helwa Ramadan tent is bringing in some comedy segments.<\/strong> Egyptian comedian Mohamed Helmy is set to take the stage on Saturday, 8 March at Hyde Out New Cairo. You can find tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6534\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Suhoor to the tune of Massar Egbari\u2019s classics.<\/strong> The Hekayatna Helwa Ramadan tent is back this year starting tomorrow from 10pm to offer you delicious meals prepared by Ashraf Abdilbakyi\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/tante.eg\/?hl=en\" style=\"\" rel=\"noopener\">Tante<\/a> restaurant at Hyde Out in New Cairo. You can find tickets every night until Wednesday, 12 March on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6527#row_ticket\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fasting all day? Now it\u2019s time to feast\u2026 on laughter. <\/strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGlq5B0tzFa\/\" style=\"\" rel=\"noopener\">WKND CMDY<\/a> is hosting a Ramadan Onstage event, serving up a night of sharp jokes and big laughs at Rawabet Art Space on Saturday, 8 March, at 10pm. Catch Kamatcho, Jimmy, Ahmed Hassan, Hamza Bahaa, and Amgad Elshawshy live for a post-iftar comedy fix. Book your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6526\" style=\"\" rel=\"noopener\">TicketsMarche<\/a>.<\/p>\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>El-Hadra ensemble hosts a <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/1191354839661122\" style=\"\" rel=\"noopener\">Sufi Night<\/a><\/strong><strong> at the Cairo Opera House. <\/strong>As part of the Ramadan Nights program, El-Hadra Sufi ensemble will present an evening of spiritual chants and dhikr in the Open Air Theatre at Cairo Opera House on Monday, 10 March from 9:30pm. Get your tickets on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1231\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ramadan Nights continue at the Opera.<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGiBu3Jo84P\/\" style=\"\" rel=\"noopener\">Wael El Fashny<\/a> and his band will take the stage with Arabic melodies in the Small Hall at Cairo Opera House on Tuesday, 11 March from 9:30pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1220\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Unwind under the Ramadan night sky with a brush in one hand and a paddle in the other.<\/strong> The special Ramadan edition of Pottery Painting &amp; Kayaking is happening on Thursday, 13 March, and Thursday, 20 March, at 9pm at Mountain View Hyde Park. Book your spot through their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGn_nz3tGWo\/?hl=en\" style=\"\" rel=\"noopener\">page<\/a> on Instagram.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Amidst the Ramadan celebrations, don't forget to celebrate Mother\u2019s Day. <\/strong>Make Mother\u2019s Day special this year with a special night of music by Tablet El Sitt at Theatro Arkan on Friday, 21 March from 9pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Spend a Ramadan night with Medhat Saleh<\/strong> on the Cairo Opera House Main Stage. The concert will take place on Friday, 21 March at 9:30pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1219\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tamer Ashour on the ZED stage. <\/strong>Get ready to see Tamer Ashour <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\" rel=\"noopener\">on the big<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\" rel=\"noopener\">stage<\/a> at ZED Park in Sheikh Zayed City on Friday, 25 April starting at 8pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.tazkarti.com\/#\/e\/1218\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661911\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661911\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/what-the-markets-are-doing-on-6-march-2025\/\">\r\n                            What the markets are doing on 6 March 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/what-the-markets-are-doing-on-6-march-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/what-the-markets-are-doing-on-6-march-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/what-the-markets-are-doing-on-6-march-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 6 March 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/what-the-markets-are-doing-on-6-march-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/what-the-markets-are-doing-on-6-march-2025\/&title=What the markets are doing on 6 March 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+6+March+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F06%2Fwhat-the-markets-are-doing-on-6-march-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/what-the-markets-are-doing-on-6-march-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661911\" class=\"content-area-description single-story post-661911 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.e6a6a9b7-2862-474a-b9c5-2446a0febccd.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.3% at today\u2019s close<\/strong> on turnover of EGP 3.1 bn (12.1% below the 90-day average). Local investors were the sole net buyers. The index is up 4.1% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Emaar Misr (+5.7%), EFG Holding (+3.9%) and Credit Agricole (+1.7%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Orascom Development (-1.9%), Rameda Pharma (-1.9%) and E-finance (-1.6%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661912\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661912\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">LIFESTYLE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/\">\r\n                            The best Ramadan ads of 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The best Ramadan ads of 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/&title=The best Ramadan ads of 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+best+Ramadan+ads+of+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F06%2Fthe-best-ramadan-ads-of-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/513.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661913\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/513-jpg-17\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/513.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"513.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/513.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/513.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661912\" class=\"content-area-description single-story post-661912 post type-post status-publish format-standard has-post-thumbnail hentry category-lifestyle tag-advertising tag-enterprisepm tag-lifestyle tag-marketing tag-ramadan wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.a36df870-640e-41ad-98ad-2a1ffc4d7c43.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The holy month of Ramadan is a time for togetherness, reflection, and generosity \u2014 and<\/strong><strong> for brands, a chance to connect with audiences on a deeper level.<\/strong> Each year, companies across different industries craft commercials that blend emotion, nostalgia, humor, and social responsibility, vying for icon status, and becoming a topic of conversation around iftar tables and social media alike.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Whether it\u2019s the warmth of family gatherings, the nostalgia of childhood memories, or the <\/strong><strong>joy of giving back, relatability is crucial<\/strong> \u2014 the most memorable ads reflect cultural authenticity. They spark discussions online through catchy jingles, classic Egyptian sense of humor, or powerful social messages that linger in people\u2019s hearts. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MEANINGFUL ADS<strong>: <\/strong>These commercials transcend marketing to inspire, spread positivity, and reinforce social values. These ads resonate deeply with audiences and encourage positive change and community ties.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- VODAFONE:<\/strong> Vodafone's ad (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=zQ_v5APDj_c\" style=\"\" rel=\"noopener\">watch, runtime: 2:52<\/a>) serves as a refreshing reminder to embrace life\u2019s spontaneous moments. With its simple yet powerful message \u201cLet\u2019s Live,\u201d the commercial captures everyday people caught up in their routines \u2014 until a Vodafone notification encourages them to break free. A private tutor surprises his students with an ice cream outing, a father makes the bold decision to purchase a motorcycle, and movie theatre employees turn their cleanup shift into a private screening.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The star power: <\/strong>Mohamed Salah and Nancy Ajram both appear with their daughters, symbolizing the joy found in life\u2019s little moments and sharing them with the ones you love. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- NBE: <\/strong>The National Bank of Egypt delivers 2025\u2019s most nostalgic and culturally rich commercial (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=UzLPAWT-uaM\" style=\"\" rel=\"noopener\">watch, runtime: 3:02<\/a>), celebrating Egyptian heritage. Despite their different musical styles, Wegz and Hamaki come together to deliver a seamless performance, bridging generations through music and culture. The ad features AI-generated visuals that bring Egypt\u2019s legacy to life, with icons like Souad Hosny and Mohamed Abdelwahab appearing alongside pharaonic sites \u2014 a celebration of the country\u2019s artistic and historical achievements. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">EMOTIONAL ADS: These commercials tug at the heartstrings through powerful storytelling, capturing the essence of Ramadan and reminding the audience of what truly matters. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- ORANGE: <\/strong>The power of showing up for the ones you love takes center stage. The emotional journey (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=LXoUmQ0GDa4\" style=\"\" rel=\"noopener\">watch, runtime: 3:26<\/a>) begins with Ahmed Daoud and Salwa Mohamed Ali as son and mother. When Daoud is unable to make it to the iftar due to work, disappointing his mother, instead of letting go, he makes efforts and sacrifices to attend. Throughout the ad, we witness various relationships \u2014 family, friendship, and romance \u2014 each showcasing vulnerability, effort, and reconciliation. Whether it\u2019s making the first move, being the bigger person, or simply showing that they care, the ad highlights the importance of investing in relationships with those who matter most.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- WE: <\/strong>Togetherness shines through in this commercial (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=v_X_7j0xAGM&gad_source=2&gclid=CjwKCAiAiaC-BhBEEiwAjY99qIFoJrLR-o0mgMrkfKbb9Wvvzgz1zDcXonlvT9SgyZkbk2R_lVb5txoCvDIQAvD_BwE\" style=\"\" rel=\"noopener\">watch, runtime: 2:29<\/a>) starring Tamer Hosny, who also provides the vocals for their song. Beginning with a wedding full of family and friends, the ad takes viewers through heartfelt moments \u2014 a father celebrating his daughter\u2019s success , grandparents meeting their grandchild for the first time, friends supporting each other professionally, and Hosny attending a child\u2019s birthday party. Each scene underscores the importance of having loved ones present during life\u2019s most significant milestones. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- ELARABY: <\/strong>This heartfelt tribute (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=of87_1AxM98\" style=\"\" rel=\"noopener\">watch, runtime: 1:37<\/a>) celebrates mothers\u2019 constant and unwavering love and support, especially during Ramadan. Perfectly timed for Mother\u2019s Day, the ad merges both celebrations, highlighting the vital role mothers play in making Ramadan special \u2014 hosting, nurturing, feeding, and bringing joy to every gathering. It features beloved social media personalities like Ali Sakhr, Fatima Badawy, Aly Osman, Alicia Iannacone, and Farah Haridy, who sing about their appreciation for their mothers.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">FUN ADS: Not all Ramadan commercials are serious \u2014 some bring much-needed humor to the season through witty storytelling, clever references, or unique characters. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- B LABAN: <\/strong>The popular dessert shop brings whimsy and comedy with El Halawlawany (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=35nJqkrnJzc\" style=\"\" rel=\"noopener\">watch,<\/a><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=35nJqkrnJzc\" style=\"\" rel=\"noopener\">runtime: 1:05<\/a>). Comedian Mohamed Tharwat introduces a mystical dessert maestro who magically transforms everything he touches into desserts. With witty dialogue, playful exaggerations, and clever wordplay about the popular dessert sawabe\u2018 Zeinab, the ad unveils B Laban\u2019s latest creation, the Ramadan Book, which features four new desserts.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But they didn\u2019t stop there. <\/strong>In a bonus commercial (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=rNywUxeWizo\" style=\"\" rel=\"noopener\">watch, runtime: 1:26<\/a>), Akram Hosny stars in a mock press conference where the brand \u201capologizes\u201d to fans for their exceptionally good products. Surprisingly, the ad cleverly omits showcasing any desserts at all, relying on relatability and humor to wink at their popularity.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- WADI DEGLA DEVELOPMENTS: <\/strong>This hilarious yet heartwarming take on friendship (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=GX9TnnqDWkY\" style=\"\" rel=\"noopener\">watch, runtime: 2:03<\/a>) stars the ever-charismatic Maged El Kedwany as he goes to extreme lengths to celebrate his friend Emad\u2019s birthday \u2014 despite Emad\u2019s constant attempts to avoid the fuss. Kedwany\u2019s relentless enthusiasm is pure comedy, making it impossible for viewers not to laugh along. Just when viewers think Emad has had enough, we see that their friendship is mutually appreciated. The ad ends on a high note, and a special performance by Mahmoud El Esseily. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- LIPTON: <\/strong>Lipton transforms a simple concept into a comedic situation by playing on the idea that preparing Lipton tea inadvertently invites a gathering (<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/r\/1YECipigGB\/?mibextid=wwXIfr\" style=\"\" rel=\"noopener\">watch, runtime: 0:44<\/a>). Each scene follows the same pattern: someone casually making a cup of tea, only to turn around and find a crowd suddenly assembled behind them. The deadpan delivery drives the humor home while cleverly embodying Ramadan\u2019s spirit of togetherness and shared moments. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/advertising\/\">Advertising<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/marketing\/\">MARKETING<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661914\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/661914\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661914\" class=\"content-area-description single-story post-661914 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6-8 March (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGdhINPqfKP\/?hl=en\" style=\"\">Ramadan packing<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6541\" style=\"\">Hala Rushdy<\/a><\/span><span> and <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6543\" style=\"\">Mohamed Adaweyah<\/a><\/span><span style=\"font-weight:400;\"> at Layalina Ramadan Tent.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 March (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGbULcTuq8E\/\" style=\"\">Saad Al Oud<\/a><\/span><span style=\"font-weight:400;\"> at El Leila El Kebeera Ramadan Tent.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 March (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1191354839661122\" style=\"\">Sufi Night<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 March (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGiBu3Jo84P\/\" style=\"\">Wael El Fashny<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Friday): Mother\u2019s Day<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\">Tablet El Sitt<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1219\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFQLkVACB0u\/\" style=\"\">Annual Flower Exhibition<\/a><\/span><span style=\"font-weight:400;\"> at the Agricultural Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/20289e28-d62d-4459-a023-99b141fbbac6\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at CUBIX, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\">Tamer Ashour concert<\/a><\/span><span style=\"font-weight:400;\"> at ZED Park, Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\">Disney On Ice<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGLgpZLMslT\/?img_index=1\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at the New Administrative Capital\u2019s Green River.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span> at the Great Pyramids of Giza.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":661898,"template":"","categories":[],"tags":[],"class_list":["post-661897","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"27a49ec7-57ad-45b1-9cd9-93ca37fe2b1a","teaser":"","photo_url":"https:\/\/ent.news\/2025\/1\/2164.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eat up - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/eat-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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