{"id":661751,"date":"2025-03-04T00:00:00","date_gmt":"2025-03-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=661751"},"modified":"2025-12-18T03:57:29","modified_gmt":"2025-12-18T03:57:29","slug":"brain-rot","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/","title":{"rendered":"Brain rot"},"content":{"rendered":"<section id=\"661753\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661753\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/\">\r\n                            PMI report shows non-oil business activity rising for second consecutive month                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=PMI report shows non-oil business activity rising for second consecutive month&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/&title=PMI report shows non-oil business activity rising for second consecutive month\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=PMI+report+shows+non-oil+business+activity+rising+for+second+consecutive+month+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F04%2Fpmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/323.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661754\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/pmi-report-shows-non-oil-business-activity-rising-for-second-consecutive-month\/323-jpg-17\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/323.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"323.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/323.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/323.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661753\" class=\"content-area-description single-story post-661753 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-enterprisepm tag-pmi tag-sp tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.07f48fd1-39b2-4f84-9e3f-c1fcd447dc11.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon all you wonderful people, and happy Tuesday. <\/strong>We have a packed issue for you today, with all the latest on Egypt\u2019s most recent PMI report and the degradation of language in the digital age.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Egypt\u2019s non-oil business activity continued to grow for the second month running \u2014 but<\/strong><strong> at <\/strong><strong>a slower pace<\/strong>, \u201cmarking the first back-to-back improvement in business conditions in over four years,\u201d according to <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/3\/283.pdf\" style=\"\" rel=\"noopener\">S&P Global Egypt<\/a><a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/3\/283.pdf\" style=\"\" rel=\"noopener\">PMI<\/a><a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/3\/283.pdf\" style=\"\" rel=\"noopener\">(pdf)<\/a>. Egypt\u2019s headline figure dipped to 50.1 in February from a 50-month-high of 50.7 in <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1c564701-719e-4718-aeb6-f312e3524002\/egypt%25e2%2580%2599s-non-oil-private-sector-kicks-off-2025-on-a-positive-note\" style=\"\" rel=\"noopener\">January<\/a>. Last month\u2019s figure represented the index\u2019s highest level for Egypt since November 2020, and marked only the second time the country's non-oil activity has hit expansion territory during this period. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There\u2019s been no better start to Egypt\u2019s year:<\/strong> \u201cCoupled with January's upturn, the data reflects the best opening two months of the year in the survey's history,\u201d S&P Global Senior Economist David Owen said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Input cost pressures \u201cremained relatively soft\u201d compared to what was seen in 2024<\/strong>, which indicates that \u201cinflation is likely to continue its downward trend, in the near-term at least,\u201d Owen said. While some respondents cited increased cost pressures to a stronger USD, this was partly offset by a decline in staff costs. However, cost pressures were felt more in the manufacturing and construction sectors. Meanwhile, selling prices rose at a gradual rate in February, as businesses looked to \u201climit the pass-through of higher cost burdens to clients.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- The <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9cfde515-d0dc-49db-82bf-3dd7179fed06\/%253cmark%253earab-league%253c%2Fmark%253e-summit-on-gaza-pushed-back\" style=\"\" rel=\"noopener\">emergency Gaza-focused Arab League summit<\/a><\/strong><strong> is taking place in Cairo later <\/strong><strong>today, <\/strong>bringing together a long list of Arab leaders in an effort <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b128edb4-9f13-45f4-ad10-fc26d8990bc5\/more-on-egypt%25e2%2580%2599s-plan-for-gaza-comes-to-light-hours-before-the-arab-league-summit-on-gaza-commences\" style=\"\" rel=\"noopener\">to unify the Arab stance<\/a> against the calls for displacement of Gazans.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The int\u2019l news cycle is back in full swing today<\/strong>, after US President Donald Trump <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0feefe1d-0617-4242-94c7-6ea83d77e9f0\/it%e2%80%99s-pmi-day\" style=\"\" rel=\"noopener\">imposition<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0feefe1d-0617-4242-94c7-6ea83d77e9f0\/it%e2%80%99s-pmi-day\" style=\"\" rel=\"noopener\">of tariffs<\/a> on Mexico, Canada, and China and his decision to put a pause on US aid to Ukraine yesterday set off a spiral of tit-for-tat tariff escalations.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>China hit back against Trumps\u2019 doubling of tariffs on Chinese imports to 20% <\/strong>by <a target=\"_blank\" href=\"https:\/\/www.wsj.com\/livecoverage\/trump-tariffs-canada-mexico-china-stock-market-today-03-04-2025\/card\/china-retaliates-with-tariffs-on-food-agriculture-products-1Sgfd3xPdHld4TWAKVpO\" style=\"\" rel=\"noopener\">imposing<\/a><a target=\"_blank\" href=\"https:\/\/www.wsj.com\/livecoverage\/trump-tariffs-canada-mexico-china-stock-market-today-03-04-2025\/card\/china-retaliates-with-tariffs-on-food-agriculture-products-1Sgfd3xPdHld4TWAKVpO\" style=\"\" rel=\"noopener\">retaliatory tariffs<\/a> on certain US food products, set to go in effect on 10 March. Beijing has also <a target=\"_blank\" href=\"https:\/\/www.wsj.com\/livecoverage\/trump-tariffs-canada-mexico-china-stock-market-today-03-04-2025\/card\/china-files-lawsuit-against-new-tariffs-with-wto-LFtNmPyL4jc0mXrM8EK2\" style=\"\" rel=\"noopener\">filed suit against the US<\/a> at the World Trade Organization (WTO), saying that the tariffs violate the rules of WTO and undermine economic relations between the two parties.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Meanwhile, OPEC is making waves with its decision to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/d10a6888-f917-46cf-834b-20f67a5c60c3\" style=\"\" rel=\"noopener\">finally implement the unwinding<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/d10a6888-f917-46cf-834b-20f67a5c60c3\" style=\"\" rel=\"noopener\">of oil production cuts<\/a><\/strong><strong> beginning in April. <\/strong>The move comes after multiple delays since the bloc announced that it would be ending mandatory production cuts in June. \u201cThe change in the OPEC strategy looks like they are prioritizing politics over price,\u201d chief commodities analyst at SEB Bjarne Schieldrop told <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/markets\/commodities\/oil-prices-slide-ukraine-aid-pause-tariffs-opec-output-increase-2025-03-04\/\" style=\"\" rel=\"noopener\">Reuters<\/a>. \u201cThose politics are likely connected with the wheeling and dealing of Donald Trump,\u201d who has called for lower oil prices, Schieldrop added.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>A look at SFE\u2019s opening move for its state company takeover plan: <\/strong>The <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1dcadf18-4116-4aec-9492-4d8a9ba599b8\/sovereign-fund-of-egypt-to-target-370-firms-in-first-phase-of-plan-to-take-charge-of-state-enterprises\" style=\"\" rel=\"noopener\">first phase<\/a> of the Sovereign Fund of Egypt\u2019s (SFE) plan to take over all public enterprises will target some 370 profitable firms \u2014 over half of the total 709 companies owned by the state.<\/li>\n<li><strong>Egypt, EU explore future economic relations: <\/strong>Planning and International Cooperation Minister Rania Al Mashat met with Dubravka \u0160uica, the EU's new Commissioner for the Mediterranean, to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/99a64add-432e-4b58-8420-0680e7e5ef3f\/planning-minister,-eu-mediterranean-commissioner-discuss-strategic-partnership,-economic-ties\" style=\"\" rel=\"noopener\">discuss the future<\/a> of economic relations between Egypt and the European Union.<\/li>\n<li><strong>Another FDI-funded leather factory in Robbiki City in the pipeline:<\/strong> An unnamed Turkish leather company <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f97f4f7a-5420-4c59-ae7d-ae008f304a86\/robbiki-leather-city-is-getting-an-egp-2-bn-turkish-project?\" style=\"\" rel=\"noopener\">has requested<\/a> the Industry Ministry allocate an 80k sqm land plot to establish a EGP 2 bn (c. USD 39.5 mn) leather factory in Robbiki Leather City.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f TOMORROW\u2019S WEATHER- <\/strong>Expect some thunderstorms in the capital tomorrow, with a high of 21\u00b0C, a chilly low of 12\u00b0C, and a 41% chance of rain according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/pmi\/\">PMI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sp\/\">S&amp;P<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661755 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"661755\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/661755\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661755\" class=\"content-area-description single-story post-661755 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/206.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661756\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661756\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/\">\r\n                            The death of language or a new form of communication?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The death of language or a new form of communication?&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/&title=The death of language or a new form of communication?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+death+of+language+or+a+new+form+of+communication%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F04%2Fthe-death-of-language-or-a-new-form-of-communication%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/303.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661757\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-death-of-language-or-a-new-form-of-communication\/303-jpg-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/303.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"303.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/303.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/303.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661756\" class=\"content-area-description single-story post-661756 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-for-your-commute tag-psychology tag-social-media wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.17b52124-1879-4c98-9f77-15aa682b1feb.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Digital slang is taking over everyday conversation \u2014 pervasive and inescapable, the <\/strong><strong>jargon is a sign of being chronically online, earning the name \u201cbrain rot.\u201d <\/strong>This evolving dialect blends irony, exaggeration, and a touch of absurdity into everyday phrases and comments. Oxford University Press, which crowned it 2024 Word of the Year, defined it as the decline of intellectual function due to the consumption of online content, reported <a target=\"_blank\" href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2025\/01\/brain-rot-language\/681297\/\" style=\"\" rel=\"noopener\">The Atlantic<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The origin story: <\/strong>Brain rot speech emerged from the hyper-online corners of social media that thrive on quick, witty, and entertaining language. The rise of short-form content has contributed to diminishing <a target=\"_blank\" href=\"https:\/\/www.404media.co\/kamala-harris-campaign-experiments-with-ads-for-an-audience-with-brain-rot\/\" style=\"\" rel=\"noopener\">attention spans<\/a> and encouraged the proliferation of snappy shareable phrases, accelerating mainstream adoption. What began as inside jokes in niche communities has rapidly transformed into common vernacular.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Unlike past internet slang \u2014 based on quoting memes or pop culture moments \u2014 this <\/strong><strong>new wave creates distinctive and peculiar sentence structures that become instantly recognizable.<\/strong> When circumstances appear particularly dire, one might say \u201cIt\u2019s giving apocalypse.\u201d Does this construction follow traditional grammar rules? Not exactly. But it adds personality, humor, and reflects a shared understanding of a broader cultural moment. Similarly, placing \u201cnot\u201d before a statement to express surprise or approval has become commonplace: \u201cNot you driving all this way to come see me,\u201d or \u201cNot me finishing an entire pizza in three minutes.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s giving harmful<\/strong><strong>. <\/strong>The ironic detachment these phrases carry often diminishes the gravity of serious topics, softens emotional expression, and maintains \u2014 or forces \u2014 conversational levity. Some experts <a target=\"_blank\" href=\"https:\/\/www.newportinstitute.com\/resources\/co-occurring-disorders\/brain-rot\/\" style=\"\" rel=\"noopener\">worry<\/a> that this linguistic trend might impair our ability to communicate meaningfully as people become accustomed to using irony and humor as shields to avoid vulnerability and expressing genuine thoughts and feelings. This could stunt emotional development, especially among younger users who are still forming communication habits.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It<\/strong><strong> might not be that serious: <\/strong>Some <a target=\"_blank\" href=\"https:\/\/deepcast.fm\/episode\/do-you-speak-brain-rot-how-the-internet-is-changing-language\" style=\"\" rel=\"noopener\">linguists<\/a> argue that this evolution is a natural progression of language with important sociolinguistic functions. They suggest that rather than representing decline, brain rot speech demonstrates the creativity and adaptability of human communication \u2014 though they acknowledge the importance of maintaining the ability to shift between different registers of speech depending on context.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/social-media\/\">social media<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661758 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"661758\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/661758\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661758\" class=\"content-area-description single-story post-661758 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/about-us\/our-company\/awards-accolades\/euromoney-best-trade-finance-bank-2025\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2423.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661759\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661759\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/\">\r\n                            Albi w Moftaho: Tamer Mohsen\u2019s new promising drama                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Albi w Moftaho: Tamer Mohsen\u2019s new promising drama&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/&title=Albi w Moftaho: Tamer Mohsen\u2019s new promising drama\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Albi+w+Moftaho%3A+Tamer+Mohsen%E2%80%99s+new+promising+drama+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F04%2Falbi-w-moftaho-tamer-mohsens-new-promising-drama%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/289.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661760\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/albi-w-moftaho-tamer-mohsens-new-promising-drama\/289-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/289.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"289.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/289.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/289.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661759\" class=\"content-area-description single-story post-661759 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprisepm tag-film-and-tv tag-on-the-tube-tonight tag-ramadan tag-worth-watching wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.9cb74d24-3755-43f3-a42c-fdc7a20148c3.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>?<\/strong> <strong>Albi w Moftaho is bold start to a unique narrative. <\/strong>This year, Tamer Mohsen \u2014 a master storyteller who never fails to captivate drama enthusiasts everywhere \u2014 offers a new show that hooks audiences from the very first moment. Starring Mai Ezz El-Din and Asser Yassin, Albi w Moftaho is anything but your typical romance drama.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mayar (Mai Ezz El-Din) finds herself at a crossroads after being divorced for the third <\/strong><strong>time by her powerful and wealthy husband, Asa\u2019ad (Diab), who now wants her back.<\/strong> But under Islamic law, she can't remarry him unless she marries someone else first. Asa\u2019ad exploits this loophole, using her son as leverage against her, demanding she gets into a temporary marriage (known as a mohallel) for a week before getting back with him.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Meanwhile, Mohamed Ezzat (Yassin) is a hardworking and well-educated young man <\/strong><strong>making ends meet as a driver for the ride hailing app DiDi.<\/strong> He lives with his mother (Samaa Ibrahem) and dreams of finding a life partner. Fate intervenes when Mayar hails his car one day and makes him an unexpected offer \u2014 marry her. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A promising start:<\/strong> So far, the series is living up to its hype, with an exciting opening and standout performances from Yassin and Ezz El-Din, alongside Diab, who once again excels in his roles. As with Mohsen\u2019s previous hits \u2014 Haza Al Masa2 and Le3bet Newton \u2014 this series tackles bold, unconventional themes, diving deep into delayed marriages, the mohallel system, domestic abuse, and more.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite its lengthy 60 minute episodes,<\/strong> the storytelling remains sharp and compelling, keeping audiences invested. The show is further elevated by an all-star supporting cast, including Ashraf Abdilbaky, Mahmoud Azab, and Ahmed Khaled Saleh.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>The series is streaming on <a target=\"_blank\" href=\"https:\/\/www.watchit.com\/#\/details\/series\/1108\" style=\"\" rel=\"noopener\">WatchIt<\/a> and <a target=\"_blank\" href=\"https:\/\/play.yango.com\/ar-eg\/movies\/film\/35035fa0e5f9456e9eb2bfb7b095d696\" style=\"\" rel=\"noopener\">Yango Play<\/a>, and you can catch the trailer on <a target=\"_blank\" href=\"https:\/\/youtu.be\/MD5o3EgKUNQ?feature=shared\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:08).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ramadan\/\">Ramadan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661761 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"661761\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/661761\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661761\" class=\"content-area-description single-story post-661761 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/674.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661762\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661762\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/\">\r\n                            The Madrid Derby + El Zamalek in the Premiere League                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The Madrid Derby + El Zamalek in the Premiere League&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/&title=The Madrid Derby + El Zamalek in the Premiere League\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+Madrid+Derby+%2B+El+Zamalek+in+the+Premiere+League+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F04%2Fthe-madrid-derby-el-zamalek-in-the-premiere-league%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/298.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661763\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/the-madrid-derby-el-zamalek-in-the-premiere-league\/298-jpg-28\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/298.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"298.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/298.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/298.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661762\" class=\"content-area-description single-story post-661762 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.f657f88f-8357-45c2-9866-7caf5a990077.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \u26bd <strong>The UEFA Champions League knockout stage kicks off tonight with four Round of 16 <\/strong><strong>first-leg matches.<\/strong> All of the following matches will kick off at 10pm, except for Club Brugge\u2019s clash with Aston Villa, which kicks off at 7:45pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Madrid Derby:<\/strong> Real Madrid against Atletico Madrid will be meeting on the pitch of Santiago Bernab\u00e9u tonight. Los Blancos secured their spot after eliminating Manchester City in the playoff round, while the Colchoneros qualified by finishing fifth in the league stage. These two teams have faced each other twice before for the Champions League final in 2014 and 2016, with Real Madrid hoisting the trophy both times. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Arsenal heads to face PSV Eindhoven. <\/strong>The Dutch earned their spot after knocking out Juventus in the playoffs, while Arsenal finished third in the league stage. These two teams have faced each other eight times before, with Arsenal clinching three matches, PSV winning one, and four ending in a draw.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Borussia Dortmund hosts Lille at Signal Iduna Park. <\/strong>Lille secured direct qualification by finishing seventh in the league stage, while Dortmund reached the Round of 16 after defeating Sporting Lisbon in the playoffs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On our home turf: <\/strong>Zamalek\u2019s last match in the Egyptian Premier League\u2019s first phase will be taking place tonight at 9pm. Zamalek will visit Enppi in the 17th round of the Egyptian Premier League with hopes to reclaim their third place spot, which Al Masry snatched yesterday. This also marks Zamalek\u2019s first match under their new head coach Jose Peseiro.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Al Ittihad will be facing Smouha in the Alexandria Derby, while Ismaily travels to face ZED <\/strong>\u2014 both matches also kick off at 9 pm.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661764\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-uamxpre\" data-v=\"4\" data-block-id=\"uamxpre\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-uamxpre-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-uamxpre-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-64brte9\" data-v=\"4\" data-block-id=\"64brte9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-64brte9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-64brte9-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661765\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661765\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/\">\r\n                            Suhoor with Massar Egbari                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Suhoor with Massar Egbari&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/&title=Suhoor with Massar Egbari\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Suhoor+with+Massar+Egbari+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F04%2Fsuhoor-with-massar-egbari%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/301.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"661766\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/suhoor-with-massar-egbari\/301-jpg-16\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/301.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"301.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/301.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/301.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661765\" class=\"content-area-description single-story post-661765 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.cf5f82e6-a9e5-46c4-befb-8e953caf5884.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? Suhoor to the tune of Massar Egbari\u2019s classics.<\/strong> The Hekayatna Helwa Ramadan tent is back this year starting Friday, 7 March at 10pm to offer you delicious meals prepared by Ashraf Abdilbakyi\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/tante.eg\/?hl=en\" style=\"\" rel=\"noopener\">Tante<\/a> restaurant at Hyde Out in New Cairo. You can find tickets every night until Wednesday, 12 March on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6527#row_ticket\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Break your fast surrounded by history:<\/strong> The <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/Sradeeb3\" style=\"\" rel=\"noopener\">Saradeep<\/a> group is organizing a tour in the heart of Old Cairo tomorrow. The tour includes visits to prominent landmarks like Bab Zuweila and Al Sokareya, before breaking fast in the courtyard of Sultan Al Muayyad Shaykh Mosque in El Darb Al Ahmar. The tour will begin at Bab Zuweila at 4pm. You can book your spot through the group\u2019s <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/2541375586240334\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_local_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\" rel=\"noopener\">Facebook<\/a> page.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Start your Ramadan by giving back:<\/strong> This Ramadan Majarrah\u2019s Community and Lebaladna are organizing a <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGdhINPqfKP\/?hl=en\" style=\"\" rel=\"noopener\">packing event<\/a> to give out 2k Ramadan Boxes for those in need on Thursday, 6 March, and Saturday, 8 March, from 11am to 4pm. Fill out the <a target=\"_blank\" href=\"https:\/\/forms.gle\/JCDXLW7cubbGTFmK8?fbclid=PAZXh0bgNhZW0CMTEAAaYAOBl5f-SNawTzCaS6b4i-fnIE77GdPLOr430Up1Uok-XBXJTRlmpVaKo_aem_LZMIbJg0iHhmRrgDc9am5Q\" style=\"\" rel=\"noopener\">form<\/a> in their Instagram bio to join the packing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fasting all day? Now it\u2019s time to feast\u2026 on laughter. <\/strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGlq5B0tzFa\/\" style=\"\" rel=\"noopener\">WKND CMDY<\/a> is hosting a Ramadan Onstage event, serving up a night of sharp jokes and big laughs at Rawabet Art Space on Saturday, 8 March, at 10pm. Catch Kamatcho, Jimmy, Ahmed Hassan, Hamza Bahaa, and Amgad Elshawshy live for a post-iftar comedy fix. Book your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6526\" style=\"\" rel=\"noopener\">TicketsMarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>El-Hadra ensemble hosts a <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/1191354839661122\" style=\"\" rel=\"noopener\">Sufi Night<\/a><\/strong><strong> at the Cairo Opera House. <\/strong>As part of the Ramadan Nights program, El-Hadra Sufi ensemble will present an evening of spiritual chants and dhikr in the Open Air Theatre at Cairo Opera House on Monday, 10 March from 9:30pm. Get your tickets on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1231\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ramadan Nights continue at the Opera.<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGiBu3Jo84P\/\" style=\"\" rel=\"noopener\">Wael El Fashny<\/a> and his band will take the stage with Arabic melodies in the Small Hall at Cairo Opera House on Tuesday, 11 March from 9:30pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1220\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Unwind under the Ramadan night sky with a brush in one hand and a paddle in the other.<\/strong> The special Ramadan edition of Pottery Painting & Kayaking is happening on Thursday, 13 March, and Thursday, 20 March, at 9pm at Mountain View Hyde Park. Book your spot through their <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGn_nz3tGWo\/?hl=en\" style=\"\" rel=\"noopener\">page<\/a> on Instagram.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Amidst the Ramadan celebrations, don't forget to celebrate Mother\u2019s Day. <\/strong>Make Mother\u2019s Day special this year with a special night of music by Tablet El Sitt at Theatro Arkan on Friday, 21 March from 9pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Spend a Ramadan night with Medhat Saleh<\/strong> on the Cairo Opera House Main Stage. The concert will take place on Friday, 21 March at 9:30pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1219\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tamer Ashour on the ZED stage. <\/strong>Get ready to see Tamer Ashour <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\" rel=\"noopener\">on the big<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\" rel=\"noopener\">stage<\/a> at ZED Park in Sheikh Zayed City on Friday, 25 April starting at 8pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.tazkarti.com\/#\/e\/1218\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Disney On Ice returns to Cairo with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\" rel=\"noopener\">Let\u2019s Celebrate<\/a><\/strong><strong>. <\/strong>Get ready for a magical experience as Disney On Ice makes its grand return to Cairo with the spectacular show Let\u2019s Celebrate, running from Wednesday, 21 May to Saturday, 31 May. Join Mickey Mouse, Moana, and some of the Disney princesses as they bring beloved stories to life in a performance featuring over 100 world-class skaters, stunning visual effects, and dazzling stage designs. The show will take place at the indoor hall of Cairo International Stadium in Nasr City. Tickets are already selling out, so get them while you can from <a target=\"_blank\" href=\"https:\/\/www.tazkarti.com\/#\/e\/1198\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Keinemusik\u2019s Adam Port is coming back to Egypt. <\/strong>He will be bringing his <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGLgpZLMslT\/?img_index=1\" style=\"\" rel=\"noopener\">groovy mixes<\/a> to the New Administrative Capital\u2019s Green River on Friday, 30 May at 9pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6471\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661767\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661767\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Under the Lamplight<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/life-is-richer-when-we-stop-racing-through-it\/\">\r\n                            Life is richer when we stop racing through it                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/life-is-richer-when-we-stop-racing-through-it\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/life-is-richer-when-we-stop-racing-through-it\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/life-is-richer-when-we-stop-racing-through-it\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Life is richer when we stop racing through it&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/life-is-richer-when-we-stop-racing-through-it\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/life-is-richer-when-we-stop-racing-through-it\/&title=Life is richer when we stop racing through it\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Life+is+richer+when+we+stop+racing+through+it+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F04%2Flife-is-richer-when-we-stop-racing-through-it%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/life-is-richer-when-we-stop-racing-through-it\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661767\" class=\"content-area-description single-story post-661767 post type-post status-publish format-standard hentry category-under-the-lamplight tag-culture tag-enterprisepm tag-under-the-lamplight tag-worth-reading wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.e7d80eb4-4c1c-45ad-89b8-a59c14e46378.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? In a world obsessed with speed, multitasking to exhaustion to squeeze every possible <\/strong><strong>drop of productivity out of our days, slowing down might be the best thing you ever do.<\/strong> In Carl Honor\u00e9\u2019s <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/en\/book\/show\/26096.In_Praise_of_Slowness\" style=\"\" rel=\"noopener\">In Praise of Slowness<\/a>, this normalized \u2014 and often celebrated \u2014 breakneck pace is challenged, arguing that slowing down isn\u2019t just a luxury \u2014 it\u2019s essential for our well-being.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s it about? <\/strong>Honor\u00e9 takes readers on a fascinating journey through the global \u201cSlow Movement,\u201d showing how people across industries and cultures are finding ways to push back against the cult of speed. He doesn\u2019t suggest abandoning modern life or technology, but advocates for a balance, where efficiency and mindfulness coexist. Whether it\u2019s slowing down in the workplace, embracing leisurely cooking, or even rethinking how we exercise. He makes a convincing case that life is richer when we stop racing through it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s all in the storytelling. <\/strong>The book is a mix of history, research, and real-world examples with a conversational tone, making complicated ideas feel relatable.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Honor\u00e9 offers practical steps to slowing down.<\/strong> It won\u2019t demand that you give up your smartphone or ditch your to-do lists, but it will encourage you to rethink your relationship with time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>In Praise of Slowness is available on <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Praise-Slowness-Challenging-Cult-Speed-ebook\/dp\/B0024CF0CK\/ref=tmm_kin_swatch_0\" style=\"\" rel=\"noopener\">Amazon<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/culture\/\">culture<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/under-the-lamplight\/\">Under the Lamplight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-reading\/\">worth reading<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661768\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"661768\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/what-the-markets-are-doing-on-4-march-2025\/\">\r\n                            What the markets are doing on 4 March 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/what-the-markets-are-doing-on-4-march-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/what-the-markets-are-doing-on-4-march-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/what-the-markets-are-doing-on-4-march-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 4 March 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/what-the-markets-are-doing-on-4-march-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/what-the-markets-are-doing-on-4-march-2025\/&title=What the markets are doing on 4 March 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+4+March+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F03%2F04%2Fwhat-the-markets-are-doing-on-4-march-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/what-the-markets-are-doing-on-4-march-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661768\" class=\"content-area-description single-story post-661768 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.ac72dcdf-f3f8-4210-989a-2ab7892fd2de.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 0.7% at today\u2019s close<\/strong> on turnover of EGP 3.1 bn (11.6% below the 90-day average). Local investors were the sole net buyers. The index is up 3.4% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Rameda (+2.6%), Orascom Development Egypt (+2.0%), and Orascom Construction (+1.9%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Beltone Holding (-4.2%), Ibnsina Pharma (-1.9%), and Egypt Kuwait Holding (-1.9%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"661769\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/03\/04\/661769\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-661769\" class=\"content-area-description single-story post-661769 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6-8 March (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGdhINPqfKP\/?hl=en\" style=\"\">Ramadan packing<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 March (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1191354839661122\" style=\"\">Sufi Night<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 March (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGiBu3Jo84P\/\" style=\"\">Wael El Fashny<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21 March (Friday): Mother\u2019s Day<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6525\" style=\"\">Tablet El Sitt<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1219\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFQLkVACB0u\/\" style=\"\">Annual Flower Exhibition<\/a><\/span><span style=\"font-weight:400;\"> at the Agricultural Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/20289e28-d62d-4459-a023-99b141fbbac6\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at CUBIX, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 April (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGTW_AvopNb\/\" style=\"\">Tamer Ashour concert<\/a><\/span><span style=\"font-weight:400;\"> at ZED Park, Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-31 May (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DF8scvHNb1Q\/\" style=\"\">Disney On Ice<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Stadium<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 May (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DGLgpZLMslT\/?img_index=1\" style=\"\">Adam Port<\/a><\/span><span style=\"font-weight:400;\"> at the New Administrative Capital\u2019s Green River.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":661752,"template":"","categories":[],"tags":[],"class_list":["post-661751","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"f0fba6f6-869e-4b08-95ea-8059b6f5c796","teaser":"","photo_url":"https:\/\/ent.news\/2025\/3\/325.jpeg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brain rot - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brain rot\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T03:57:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/\",\"name\":\"Brain rot - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1\",\"datePublished\":\"2025-03-04T00:00:00+00:00\",\"dateModified\":\"2025-12-18T03:57:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Afternoon\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/PMarchives\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brain rot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brain rot - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/","og_locale":"en_US","og_type":"article","og_title":"Brain rot","og_url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/","og_site_name":"EnterpriseAM Egypt","article_modified_time":"2025-12-18T03:57:29+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/","url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/","name":"Brain rot - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1","datePublished":"2025-03-04T00:00:00+00:00","dateModified":"2025-12-18T03:57:29+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/325.jpeg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brain-rot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Afternoon","item":"https:\/\/enterpriseam.com\/egypt\/PMarchives\/"},{"@type":"ListItem","position":3,"name":"Brain rot"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/661751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/afternoon"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/661752"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=661751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=661751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=661751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}