{"id":660256,"date":"2025-02-09T00:00:00","date_gmt":"2025-02-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=660256"},"modified":"2025-12-18T03:21:34","modified_gmt":"2025-12-18T03:21:34","slug":"customer-care","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/customer-care\/","title":{"rendered":"Customer care"},"content":{"rendered":"<section id=\"660258\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"660258\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/hassan-allam-holding-subsidiary-to-develop-14-1k-feddans-as-part-of-govt-reclamation-project\/\">\r\n                            Hassan Allam Holding subsidiary to develop 14.1k feddans as part of gov\u2019t reclamation project                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/hassan-allam-holding-subsidiary-to-develop-14-1k-feddans-as-part-of-govt-reclamation-project\/\" target=\"_blank\">\n                    Open in new tab                    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href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/hassan-allam-holding-subsidiary-to-develop-14-1k-feddans-as-part-of-govt-reclamation-project\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/756.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"660259\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/hassan-allam-holding-subsidiary-to-develop-14-1k-feddans-as-part-of-govt-reclamation-project\/756-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/756.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"756.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/756.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/756.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660258\" class=\"content-area-description single-story post-660258 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-hassan-allam-holding tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.1288e38f-40f3-410a-83a2-7717f5451cd6.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon all you wonderful people, and welcome back to the workweek.<\/strong> We have another busy issue for you today, so without any further ado, let\u2019s get into it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>ECDC<\/strong> <strong>inks agreement with <\/strong><strong>Hassan Allam Holding for a 14.1k-feddan agricultural <\/strong><strong>project:<\/strong> State-owned Egyptian Countryside Development Company (ECDC) has inked an investment contract with Hassan Allam Holding that will see the company\u2019s newly launched Jinet Agriculture subsidiary develop an integrated agricultural development project on 14.1k feddans in western Minya, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/p\/19dZqQMUFU\/\" style=\"\" rel=\"noopener\">statement<\/a> from ECDC.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The details:<\/strong> The project will see a variety of crops cultivated to meet local market and export demand, with the project coming as part of the ECDC-run <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/180c59b8-cfbf-419d-bf90-1b4a543c786d\/enara-energy-to-supply-renewable-energy-to-1.5-mn-feddans-project\" style=\"\" rel=\"noopener\">1.5 mn feddan reclamation and development initiative<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The international front pages are a mixed bag this afternoon, <\/strong>with news that Israeli forces have <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/hamas-says-israeli-military-withdraws-gazas-netzarim-corridor-2025-02-09\/\" style=\"\" rel=\"noopener\">withdrawn from the Netzarim corridor<\/a> \u2014 an area bisecting the Gaza Strip that has been occupied by Israeli forces since the beginning of the Israeli war on Gaza \u2014 and the <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/new-look-middle-east-had-started-draw-investors-then-came-trump-2025-02-09\/\" style=\"\" rel=\"noopener\">potential return<\/a> of international investors to the MENA region among the headlines vying for top billing this afternoon. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Over in the US, news that a federal judge has <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.reuters.com\/legal\/us-judge-temporarily-blocks-musks-doge-accessing-payment-systems-2025-02-08\/\" style=\"\" rel=\"noopener\">temporarily blocked<\/a><\/strong><strong> Elon Musk\u2019s <\/strong><strong>government efficiency outfit from accessing sensitive US Treasury Department payments information<\/strong> <strong>has continued to make waves<\/strong>, with political appointees in US president Donald Trump\u2019s administration, special government employees, and employees of US government agencies detailed to Treasury no longer able to access sensitive Treasury data. The temporary ban will be in place until 14 February, when the matter comes up before another US federal judge.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>The fate of USAID employees in Egypt: <\/strong>The US Agency for International Development (USAID) has placed its foreign employees in Egypt on <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/3030a7c3-78be-4347-a32c-88d210abf916\/usaid%e2%80%99s-pullback-from-egypt-puts-employees-and-programs-at-risk\" style=\"\" rel=\"noopener\">indefinite leave<\/a> \u2014 placing many in limbo as the fate of the agency remains in the balance.<\/li>\n<li><strong>FinMin looks to cushion the blow of the FX crunch on firms\u2019 pre-float earnings:<\/strong> The Finance Ministry is considering issuing a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f49e0dc3-24f6-47f3-a62a-17b2fcadfee9\/egypt%e2%80%99s-finance-ministry-to-issue-bookkeeping-scheme-to-account-for-fx-price-difference-prior-to-the-egp-float\" style=\"\" rel=\"noopener\">bookkeeping scheme<\/a> to account for the FX rate difference between the official and parallel markets for profit earned before the Central Bank of Egypt <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ac569e2c-c6f2-480e-bdaa-3f1cd4f81d05\/what-got-us-there:-a-float-of-the-egp-and-a-600-bps%253cmark%253e-rate%253c%2Fmark%253e-hike\" style=\"\" rel=\"noopener\">liberalized<\/a> the exchange rate in March 2024, with the ministry currently preparing tax budgets for the upcoming corporate tax filing season ending on 30 April.<\/li>\n<li><strong>Shipping goliath Maersk doesn\u2019t see Suez Canal traffic picking up before the <\/strong><strong>middle of the year<\/strong>, with the world\u2019s second-largest shipping line seeing the canal as only likely to welcome back vessels in a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a42054dd-a90f-497f-a8a7-a55dd6908875\/maersk-doesn%e2%80%99t-see-red-sea-traffic-picking-up-before-mid-2025https:\/\/enterprise.news\/egypt\/en\/news\/story\/a42054dd-a90f-497f-a8a7-a55dd6908875\/maersk-doesn%e2%80%99t-see-red-sea-traffic-picking-up-before-mid-2025\" style=\"\" rel=\"noopener\">major way<\/a> by the end of the year.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly briefing of all things industrial in Egypt.<\/strong> Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue:<\/strong> We take a look at what\u2019s next for Egypt\u2019s auto industry with Fitch Solutions\u2019 research unit BMI\u2019s latest report on Egypt\u2019s incipient auto sector recovery.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER-<\/strong> Temperatures have fallen to a chillier low this week with tomorrow\u2019s mercury rising to a mere 19\u00b0C in the morning before dropping to 12\u00b0C in the evening, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hassan-allam-holding\/\">Hassan Allam Holding<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660260 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"660260\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/660260\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660260\" class=\"content-area-description single-story post-660260 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/beltonemortgage.com\/en\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/56.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660261\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"660261\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/customer-service-automation-human-frustration\/\">\r\n                            Customer service automation = human frustration                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/customer-service-automation-human-frustration\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/customer-service-automation-human-frustration\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/customer-service-automation-human-frustration\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li 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<a href=\"https:\/\/api.whatsapp.com\/send?text=Customer+service+automation+%3D+human+frustration+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F02%2F09%2Fcustomer-service-automation-human-frustration%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/customer-service-automation-human-frustration\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/729.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"660262\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/customer-service-automation-human-frustration\/729-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/729.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"729.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/729.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/729.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660261\" class=\"content-area-description single-story post-660261 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-automation tag-enterprisepm tag-for-your-commute wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.f84ee58d-82fa-4df8-90b0-dec29010755f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>AI is taking over customer service, and no one is happy.<\/strong> Customer service has always had its challenges, even before the introduction of AI into the mix \u2014 lengthy waiting periods, constant call transfers, and rigid scripts. But the wholesale replacement of human interaction with AI has made the experience all the more unbearable, the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/7b2c8c25-0453-4334-a4d9-c569dc4c8393\" style=\"\" rel=\"noopener\">Financial Times reports<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Who\u2019s leading the charge?<\/strong> This transformation is largely driven by tech giants like Google and OpenAI, who are aggressively promoting AI assistance across all customer-facing industries. Companies are embracing the shift, lured by promises of efficiency, consistency, and scalability \u2014 but customer satisfaction tells a different story.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cost reduction drives this transition.<\/strong> The ability of AI to handle multiple interactions simultaneously while eliminating large support teams presents an attractive financial proposition for companies looking to bolster the bottom line. However, when complex situations arise \u2014 such as flight cancellations \u2014 AI struggles with policy nuances, often creating additional complications that human agents must ultimately resolve.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite advances in natural language processing (NLP), AI still falls short of being an<\/strong><strong> ideal solution.<\/strong> These systems operate on probability-based response predication rather than genuine comprehension, often resulting in incorrect answers or endless loops of unhelpful responses. More concerning is the growing trend of companies relegating human support to the last resort, accessible only after customers struggle through AI interactions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Yet another ethical pitfall to throw onto the AI pile:<\/strong> These automated systems now make critical decisions about refunds, fraud detection, and account suspensions. A prime example would be Google\u2019s recent lockout incident, where swathes of users lost access to essential services (that they may have even paid for) like Gmail, YouTube, and Google Drive due to AI-flagged \u201cviolations.\u201d Many of those impacted couldn\u2019t restore access thanks to the endless loop of AI customer care, with no one to hold accountable. IBM <a target=\"_blank\" href=\"https:\/\/www.msn.com\/en-us\/news\/technology\/a-computer-can-never-be-held-accountable\/ar-BB1nGi1E\" style=\"\" rel=\"noopener\">said it<\/a> best in 1979: \u201cA computer can never be held accountable, therefore a computer must never make a management decision.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The data tells a compelling story about AI\u2019s proper role \u2014 it should assist, not replace.<\/strong> A 2024 survey conducted by <a target=\"_blank\" href=\"https:\/\/www.dynata.com\/\" style=\"\" rel=\"noopener\">Dynata<\/a> revealed that while 54% of US adults find AI helpful in certain contexts, 46% consider it <a target=\"_blank\" href=\"https:\/\/www.inc.com\/brian-contreras\/will-ai-make-customer-service-better-or-worse-new-survey-finds-consumers-are-split.html\" style=\"\" rel=\"noopener\">potentially harmful<\/a>. The key lies in implementation: 77% prefer human agents supported by AI rather than fully automated chatbots. Moreover, 39% reported worse experiences with AI compared to 33% who found it superior. Companies like <a target=\"_blank\" href=\"https:\/\/cogitocorp.com\/\" style=\"\" rel=\"noopener\">Cogito<\/a> advocate for using AI to enhance human agents\u2019 capabilities rather than replace them entirely.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/automation\/\">automation<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660263 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"660263\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/660263\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660263\" class=\"content-area-description single-story post-660263 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/youtu.be\/lIRD3hxzdgY\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1332.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660264\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"660264\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/\">\r\n                            The Wild West is alive and well                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The Wild West is alive and well&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/&title=The Wild West is alive and well\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+Wild+West+is+alive+and+well+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F02%2F09%2Fthe-wild-west-is-alive-and-well%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/713.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"660265\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/the-wild-west-is-alive-and-well\/713-jpg-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/713.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"713.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/713.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/713.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660264\" class=\"content-area-description single-story post-660264 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprisepm tag-film-and-tv tag-on-the-tube-tonight tag-worth-watching wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.04405c24-18e0-4f55-9534-8d93217a09ec.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Yellowstone is where the Wild West stays wild \u2014 and so do the grudges.<\/strong> If <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt0068646\/\" style=\"\" rel=\"noopener\">The<\/a><a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt0068646\/\" style=\"\" rel=\"noopener\">Godfather<\/a> traded its tuxedos for cowboy boots and swapped New York\u2019s concrete jungle for Montana\u2019s sprawling plains, you\u2019d get <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt4236770\/\" style=\"\" rel=\"noopener\">Yellowstone<\/a>. This series is an untamed beast \u2014 part family drama, part modern Western, and five seasons of pure chaos where loyalty is tested at every turn, and every decision has a deadly consequence.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Yellowstone follows the Dutton family,<\/strong> a dysfunctional clan clinging to their massive ranch. John Dutton (Kevin Costner), the tough patriarch of the Dutton family, maintains ownership over the largest ranch in Montana through a mix of power, politics, and family loyalty. When an equipment shipment mishap exposes a development company\u2019s nefarious plan to encroach on his land, John is forced to face off against both corporate greed and a changing political landscape.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Then come his unpredictable children.<\/strong> His son Jamie (Wes Bentley), a lawyer with political aspirations, finds himself torn between his father\u2019s wishes and his own ambitions. Daughter Beth (Kelly Reilly) works in the corporate world, ruthless in her tactics to protect the family\u2019s land, while youngest son Kayce (Luke Grimes) has distanced himself from the ranch, aligning himself with the nearby Native American Broken Rock tribe, who clash with Dutton over land rights. At the center of this brewing storm is Chief Thomas Rainwater (Gil Birmingham), a statesman determined to reclaim what was taken from his ancestors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The series doesn\u2019t do subtlety. <\/strong>Yellowstone is packed with power struggles, betrayals, and shootouts that feel like they belong in an old-school Western, but with just enough modern grit and sharp writing to keep things fresh.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>All seasons are available on <a target=\"_blank\" href=\"https:\/\/osnplus.com\/en-sd\/series\/yellowstone-2034\" style=\"\" rel=\"noopener\">OSN+<\/a>, and you can catch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=n17AZkUXy58\" style=\"\" rel=\"noopener\">runtime: 1:25<\/a>).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660266 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"660266\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/660266\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660266\" class=\"content-area-description single-story post-660266 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/674.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660267\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"660267\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/a-week-full-of-heated-clashes-in-europes-top-leagues-and-the-fa-cup\/\">\r\n                            A week full of heated clashes in Europe\u2019s top leagues and the FA Cup                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/a-week-full-of-heated-clashes-in-europes-top-leagues-and-the-fa-cup\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The Blaugrana have a golden chance to close the gap at the top after yesterday\u2019s 1-1 stalemate in the Madrid Derby. Currently, Barcelona sits third in the table with 45 points, trailing behind Real Madrid by 5 points and Atletico Madrid by 4.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Napoli out to tighten their grip in Serie A.<\/strong> League leaders Napoli are set to face Udinese at 9:45pm as part of the league\u2019s matchweek 24. Napoli are aiming to bag the game to widen its gap over second placed Inter, who are three points off the top and are set to go head-to-head with Fiorentina tomorrow.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>FA Cup drama continues to unfold:<\/strong> In the FA Cup\u2019s fourth round, Liverpool are set to face off against Plymouth Argyle at 5pm. Plymouth Argyle are languishing at the bottom of the Championship, while the Reds \u2014 who boast eight previous FA Cup triumphs \u2014 approach the match as Premier League leaders. Elsewhere, Aston Villa will kick off with Tottenham in another FA Cup tie at 7:35pm, while earlier in the day Blackburn Rovers will face off against the Wolverhampton Wanderers at 2:30pm.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660269\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content 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role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660270\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"660270\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/get-an-exclusive-listen-to-massar-egbaris-new-album\/\">\r\n                            Get an exclusive listen to Massar Egbari\u2019s new album                        <\/a>\r\n                    <\/h3>\r\n\r\n        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<\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/get-an-exclusive-listen-to-massar-egbaris-new-album\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/715.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"660271\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/get-an-exclusive-listen-to-massar-egbaris-new-album\/715-jpg-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/715.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"715.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/715.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/715.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660270\" class=\"content-area-description single-story post-660270 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-events tag-music tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.26a2e0b6-3c52-4e2c-9e89-a86971153629.mp3\"><\/audio><\/figure>\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>M<\/strong><strong>assar Egbari\u2019s album release party. <\/strong>Be among the first to listen to Massar Egbar\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFsIetHMdp9\/\" style=\"\" rel=\"noopener\">new album<\/a>, Mabaetsh Akhaf, on Wednesday, 12 February at EDNC by Sodic, New Cairo. Book your spot by calling the number in <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/grandtheatre.eg\/\" style=\"\" rel=\"noopener\">Grand Theatre<\/a> \u2019s Instagram bio. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Diverse galleries and a dynamic fair program. <\/strong>Experience the artistic talents of the MENA region at the 6th edition of Art Cairo. The exhibition will be held at the Grand Egyptian Museum from Saturday, 8 February until Tuesday, 11 February. Tickets are available on <a target=\"_blank\" href=\"https:\/\/collardtickets.com\/event\/art-cairo\/\" style=\"\" rel=\"noopener\">CollardTickets<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>G<\/strong><strong>et ready to witness some rising stars<\/strong> from the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/neveenalloubavocalacademy\/\" style=\"\" rel=\"noopener\">Neveen Allouba Vocal Academy<\/a>. The show is called <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFdeYoOtkNk\/\" style=\"\" rel=\"noopener\">The Valentine\u2019s Podcast<\/a> and will take place at Rawabet Art Space on Tuesday, 11 February at 8pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6437\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A Red Bull-fueled dance off \u2014 with one big twist.<\/strong> Red Bull Dance Your Style is back, offering you the opportunity to watch Egypt\u2019s top 16 freestyle dancers battle it out on Thursday, 13 February at 7pm at El Malahy. Get ready for beats, insane moves, and a twist \u2014 you\u2019re the judge. Grab your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6426\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A<\/strong><strong>ct Theatre Group are back with a new edition of the Famous For Fifteen Minutes <\/strong><strong>Festival. <\/strong>Under the name of <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFr9BXrNeuI\/\" style=\"\" rel=\"noopener\">Twisted Ties<\/a>, the festival will feature a number of short plays from Egyptian and American writers taking place at Rawabet Art Space on Thursday and Friday, 13 and 14 February at 8pm. Tickets for the <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6449\" style=\"\" rel=\"noopener\">first<\/a> and <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6450\" style=\"\" rel=\"noopener\">second<\/a> nights are available on Ticketsmarche. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A Valentine's Day that hits all the high notes:<\/strong> Soprano Amira Selim will host a special <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFK_lOYswIC\/\" style=\"\" rel=\"noopener\">Valentine's Day concert<\/a>, performing a selection of classic romantic songs in French, English, Italian, and Egyptian Arabic, accompanied by pianist Pascal Rozier. The concert begins at 8pm on Thursday, 13 February at the Cairo Opera House in Zamalek. Get your tickets from <a target=\"_blank\" href=\"https:\/\/www.tazkarti.com\/#\/events\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>T<\/strong><strong>he weekend of love. <\/strong>Head to The Grand Theatre in EDNC by Sodic for <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFsyp8Xs2Yo\/\" style=\"\" rel=\"noopener\">Cupid\u2019s Theatre<\/a>. Taking place on Friday, 14 February and Saturday, 15 February, these nights will feature burlesque shows, live performances, and DJs to get you on the dance floor. Book your spot by calling the number in The Grand Theatre\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/grandtheatre.eg\/\" style=\"\" rel=\"noopener\">Instagram<\/a> bio.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFI5Q8XszjA\/\" style=\"\" rel=\"noopener\">Animatex Festival<\/a><\/strong><strong> is back for its fifth edition. <\/strong>It\u2019s bringing a packed program including screenings of both short and feature animated films, discussions, panel talks, and workshops for animation enthusiasts \u2014 and those looking to network with local and international industry leaders. The festival will take place at the AUC Tahrir campus from Thursday, 20 February until Tuesday, 25 February. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6382\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Get dreamy with Ghostly Kisses.<\/strong> The French-Canadian pop band Ghostly Kisses will return to Cairo later this month for a performance at the M\u00f6venpick Media City Theater in 6th of October. After their initial concert on Friday, 21 February sold out, the band announced that it will be adding a <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFkULpWMWUT\/?img_index=1\" style=\"\" rel=\"noopener\">second performance<\/a> date on Thursday, 20 February as part of their 2025 world tour. Get your tickets to the show on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6427\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/events\/\">Events<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/music\/\">music<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660272\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"660272\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Ears to the Ground<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/\">\r\n                            Arnold Schwarzenegger wants you to get pumped                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Arnold Schwarzenegger wants you to get pumped&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/&title=Arnold Schwarzenegger wants you to get pumped\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Arnold+Schwarzenegger+wants+you+to+get+pumped+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F02%2F09%2Farnold-schwarzenegger-wants-you-to-get-pumped%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/727.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"660273\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/arnold-schwarzenegger-wants-you-to-get-pumped\/727-jpg-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/727.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"727.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/727.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/727.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660272\" class=\"content-area-description single-story post-660272 post type-post status-publish format-standard has-post-thumbnail hentry category-ears-to-the-ground tag-ears-to-the-ground tag-enterprisepm tag-health tag-podcast wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.65aaa1fa-763f-4f0c-8148-958caa529bc5.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? Get workout motivation from the Terminator himself. <\/strong>Arnold\u2019s Pump Club is a collection of bite-sized wellness tips and positivity to keep you pumped both physically and mentally, curated by Arnold Schwarzenegger. Each episode is typically between 8-12 minutes long, perfect for psyching yourself out pre-workout, or just getting yourself in the right mindset to pursue a healthier lifestyle.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the latest episode,<\/strong> Schwarzenegger discusses the motivation trapfalls that surround New Years, from losing steam to reliance on fitness apps, and how to sidestep them. While The Arnold does mention The Pump, his own fitness app, he emphasizes that it\u2019s your own initiative to change that will bring about transformation, not a subscription. He also likens getting and staying fit to being an entrepreneur \u2014 focus, drive, stamina, and \u201cthe willingness to push past discomfort to achieve your goals\u201d are all traits belonging to people who wish to be successful in either aspect.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Walk away with actionable steps.<\/strong> All of the information Schwarzenegger shares is supported by research, and lays a path for you to follow to achieve your goals. Best of all, it\u2019s all realistic. No \u201chit the gym five times a week,\u201d or \u201ccut out all sugars and fats.\u201d Instead, he advises that \u201cIf you took five thousand steps with your trainer today, take five thousand and one tomorrow.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You\u2019re not really listening to The Austrian Oak.<\/strong> Does it sound a little too uncanny valley? That\u2019s because Arnie\u2019s voice is all AI. While the content itself is actually written by Schwarzenegger, taken from his daily newsletter, the voice you hear is trained on his voice and mannerisms \u2014 and his famous accent. That may take a little of the personability out of the experience, but the information is just as sound. There\u2019s no reason to feel deceived \u2014 Mr. Olympia and his team are upfront about using \u201cthe machine\u201d on the podcast. Though it\u2019s a little too close to the Terminator for comfort in our opinion.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>Arnold\u2019s Pump Club is available on <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/eg\/podcast\/arnolds-pump-club\/id1680075779\" style=\"\" rel=\"noopener\">Apple Podcasts<\/a>, <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/3zEuv36dCAHKzipTawJqVV\" style=\"\" rel=\"noopener\">Spotify<\/a>, <a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/867-arnolds-pump-club-112237054\/\" style=\"\" rel=\"noopener\">iHeart<\/a>, or on the official <a target=\"_blank\" href=\"https:\/\/www.arnoldspumpclub.show\/\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ears-to-the-ground\/\">ears to the ground<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/health\/\">health<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/podcast\/\">podcast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"660274\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"660274\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/what-the-markets-are-doing-on-9-february-2025\/\">\r\n                            What the markets are doing on 9 February 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/what-the-markets-are-doing-on-9-february-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/what-the-markets-are-doing-on-9-february-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/what-the-markets-are-doing-on-9-february-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 9 February 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/what-the-markets-are-doing-on-9-february-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/what-the-markets-are-doing-on-9-february-2025\/&title=What the markets are doing on 9 February 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+9+February+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F02%2F09%2Fwhat-the-markets-are-doing-on-9-february-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/what-the-markets-are-doing-on-9-february-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660274\" class=\"content-area-description single-story post-660274 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.4f35678f-538c-4eac-ab7d-113d6848db7b.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 was essentially flat at today\u2019s close<\/strong> on turnover of EGP 3.4 bn (8.9% below the 90-day average). Local investors were the sole net buyers. The index is up 0.9% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Juhayna (+5.7%), ADIB (+2.6%), and Sidpec (+2.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Ibnsina Pharma (-2.0%), TMG Holding (-1.7%), and Orascom Development (-1.5%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"660275\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <figure class=\"wp-block-image size-full mt-0 mb-0 img-white-bg\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27477.svg\" alt=\"\"><\/figure>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">8<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/auto-industry-expected-to-continue-recovery-into-2025-fitch-solutions-bmi-says\/\">  \r\n                            Auto industry expected to continue recovery into 2025, Fitch Solutions...<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/auto-industry-expected-to-continue-recovery-into-2025-fitch-solutions-bmi-says\/\" target=\"_blank\">\n                    Open in new tab                    <!-- 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class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/8.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"660276\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/auto-industry-expected-to-continue-recovery-into-2025-fitch-solutions-bmi-says\/8-jpg-30\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/8.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"8.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/8.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/8.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-660275\" class=\"content-area-description post-660275 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-automotive tag-enterprisepm tag-evs tag-inside-industry wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Egypt\u2019s auto market is finding its footing after a bruising currency <\/strong><strong>crisis<\/strong>, with early signs of a pickup in passenger car sales despite inflation\u2019s impact on consumer budgets, according to Fitch Solutions\u2019 research unit BMI\u2019s <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/2\/671.pdf\" style=\"\" rel=\"noopener\">1Q 2025 Auto Report<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links to our background as well as external sources.)<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>A sales recovery in the making?<\/strong> BMI forecasts a 15.3% y-o-y increase in vehicle sales for 2025, following an estimated 21.9% y-o-y rise in 2024 driven by a more stable EGP that has eased import costs for vehicles and parts. New vehicle sales climbed 12% y-o-y to about 78k units in the first 10 months of 2024, bolstered by an 18% y-o-y jump in passenger car sales, with Nissan, Chery, and Chevrolet holding 15.1%, 13.6%, and 12.3% market share respectively. Truck sales, meanwhile, held steady, while bus sales fell 15.6%.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Driving the growth:<\/strong> BMI\u2019s outlook hinges on critical FX inflows from the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b0b97fcf-95b0-4d39-86ae-0a4989221520\/adq-acquires-development-rights-to-ras-el-hekma-for-usd-24-bn,-will-invest-a-further-usd-11-bn-in-real-estate-and-other-prime-projects\" style=\"\" rel=\"noopener\">USD 35 bn Ras El<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b0b97fcf-95b0-4d39-86ae-0a4989221520\/adq-acquires-development-rights-to-ras-el-hekma-for-usd-24-bn,-will-invest-a-further-usd-11-bn-in-real-estate-and-other-prime-projects\" style=\"\" rel=\"noopener\">Hekma<\/a> agreement, as well as our expanded <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/033d5dd6-d417-4ad7-8154-b113a19b96a7\/madbouly-sounded-the-right-notes-as-he-unveiled-a-super-sized-usd-8-bn-imf-package\" style=\"\" rel=\"noopener\">USD 8 bn IMF program<\/a> agreement, which has unlocked vital funds and eased balance-of-payment pressures.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Egypt could be set to see passenger car sales growth this year: <\/strong>BMI is \u201ccautiously optimistic\u201d about a continued recovery of the passenger car market in 2025, which could see sales recover as sustained falls in inflation bolster households\u2019 finances and pent up demand from 2024 gives way to more passenger car purchases as the economy improves. Still, continued high inflation and weak consumer sentiment could make consumers wary of large purchases, with BMI predicting that Egyptians are likely to hold onto their cars for longer periods in the near future.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Commercial vehicle market eyes recovery, but cost pressures loom: <\/strong>Egypt\u2019s commercial vehicle sales remains subdued as businesses hold off on fleet expansion amid continued economic uncertainty, according to BMI. While a rebound is expected due to a low base effect after last year\u2019s market dropoff, demand remains weak as companies prioritize cost efficiency. In addition, a weakening EGP is driving up import costs for vehicles and components, which is likely to be passed on to consumers, further dampening demand. Infrastructure projects \u2014 particularly the New Administrative Capital \u2014 provide one source of optimism for the commercial vehicle sales sector, with BMI noting that such projects could boost demand for commercial transport.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Inflation remains the key factor<\/strong> <strong>to watch with regard to the sector\u2019s broader recovery<\/strong>, with annual headline urban inflation <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6997a63c-e5db-4ade-95fa-5b6746724875\/%253cmark%253einflation%253c%2Fmark%253e-falls-to-its-lowest-level-in-two-years\" style=\"\" rel=\"noopener\">dropping to 24.1%<\/a> in December \u2014 its lowest reading since December 2022. BMI expects it to decline further to 16% y-o-y by February, but persistent price pressures will likely keep it above the central bank\u2019s 5-9% target range in the near future, tempering the pace of a market recovery.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Public transport could be a springboard for EV growth: <\/strong>Egypt is banking on electric buses to kickstart its EV ambitions, betting that public transport electrification will gain traction faster than private car adoption.The report highlighted the government\u2019s 2022 plan to transition all public buses to gas or electric by 2027, backed by a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/492e9b9d-39c5-42a6-9c78-44f514ed32bb\/this-morning:-privatization-consultations-continue-today-%2B-mcdonalds-just-jacked-up-its-prices-by-50%2525#:~:text=WATCH%20THIS%20SPACE,source%20tells%20us.\" style=\"\" rel=\"noopener\">World Bank-supported push<\/a> to expand fleets in major cities. Still, BMI noted skepticism over whether or not the project would be executed, citing past stalled government initiatives like increasing EV charging stations and offering targeted incentives to boost local EV production.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Despite this, BMI expects Egypt\u2019s EV market to expand, fueled by state-backed <\/strong><strong>subsidies, tax breaks, and golden licenses.<\/strong> While weak charging infrastructure could slow adoption, long-term prospects remain strong, with tariff cuts and interest from global players like Stellantis positioning Egypt as a future auto hub.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>The private sector has indeed been helping out with the e-bus transition:<\/strong> Kastour Egypt has <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1c1c8001-7836-474f-9cc4-3c0fca978748\/kastour-teams-up-with-china%25e2%2580%2599s-foton-to-assemble%253cmark%253e-electric-buses%253c%2Fmark%253e.-plus:-ashry-steel,-radwan,-mylerz,-sodic,-rmbv#:~:text=Made%2Din%2DEgypt,vehicles%2C%20Nassim%20added.\" style=\"\" rel=\"noopener\">begun assembling Foton\u2019s electric buses<\/a>, while El Nasr Automotive has <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e231a5e8-5a06-41ad-9464-d0385800c699\" style=\"\" rel=\"noopener\">rolled out its first batch<\/a> of e-buses in partnership with China\u2019s Yutong. Chinese automaker Jinbei is also set to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/3cba7dcd-b25c-4d88-9138-43dd0522d390\/chinese-automaker-jinbei-to-launch-local-assembly-through-its-local-agent-in-egypt\" style=\"\" rel=\"noopener\">start local assembly this year<\/a>. Meanwhile, Volvo and MCV are building <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/54b2cff0-e41b-49ce-96c5-41964b797d44\/hassan-allam-%2B-agility-score-egp-1.5-bn-cib-loan-for-yanmu-logistics-park.-plus:-news-from-volvo,-mcv,-beltone,-and-nuca#:~:text=Volvo%20will%20make,Stockholm%20in%20May.\" style=\"\" rel=\"noopener\">e-buses for export to Europe<\/a> with at least 50% local components.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Egypt remains a regional underperformer in BMI\u2019s Auto Sales Risk\/Reward Index<\/strong>, ranking 11th in MENA and 82nd globally during 1Q 2025. Lower incomes and political risk weigh on consumer and business sentiment, limiting vehicle affordability and sales growth, according to the report. However, a large driving-age population and a solid long-term sales outlook provide opportunities for expansion. While the affordability gap remains a hurdle, Egypt\u2019s potential for automotive retail operations is bolstered by its market size and gradual economic stabilization.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>According to BMI\u2019s methodology, Egypt ranks 2nd in MENA and 43rd globally for auto <\/strong><strong>production<\/strong>, boosted by low labor costs that make it attractive for vehicle assembly. However, a relatively unskilled workforce and lack of a clear auto policy limit higher-value manufacturing. While cost efficiency remains a draw, economic and political risks pose challenges. Still, Egypt\u2019s strategic location as a gateway to African markets and growing government support could drive long-term investment and industry growth, BMI writes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Regulatory developments also got the nod: <\/strong>The report mentioned <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2f5f2b65-10ee-46fc-b53e-bb85bc4dc695\/gov%25e2%2580%2599t-wants%253cmark%253e-to%253c%2Fmark%253e-commit%253cmark%253e-to%253c%2Fmark%253e-monthly-payments%253cmark%253e-to%253c%2Fmark%253e-foreign-fossil-fuel-players-in-bid%253cmark%253e-to%253c%2Fmark%253e-boost-production#:~:text=%232%2D%20Work%20is,the%20Customs%20Authority.\" style=\"\" rel=\"noopener\">the formulation of a new<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2f5f2b65-10ee-46fc-b53e-bb85bc4dc695\/gov%25e2%2580%2599t-wants%253cmark%253e-to%253c%2Fmark%253e-commit%253cmark%253e-to%253c%2Fmark%253e-monthly-payments%253cmark%253e-to%253c%2Fmark%253e-foreign-fossil-fuel-players-in-bid%253cmark%253e-to%253c%2Fmark%253e-boost-production#:~:text=%232%2D%20Work%20is,the%20Customs%20Authority.\" style=\"\" rel=\"noopener\">Finance Ministry unit<\/a> aimed at streamlining customs and tax procedures as a plus, as well as improved USD liquidity and looser import restrictions as likely to create a more predictable environment for manufacturers.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Remember: <\/strong>The Madbouly government has been working to localize the auto industry, introducing the Egyptian <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0a06d4ec-4025-490e-8842-45c8a9fe0d8a\" style=\"\" rel=\"noopener\">Automotive Industry Development Program<\/a> in 2022, which will offer incentives to auto players with the aim of localizing the industry and its feeder industries in efforts to enhance the country\u2019s existing assembly and manufacturing capabilities \u2014 and encouraging new investment to the sector.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Your top industrial development stories for the week:<\/strong><\/p>\n<ul>\n<li><strong>Chinese smartphone makers <\/strong><strong>eye local production in 2H 2025:<\/strong> Two unnamed Chinese smartphone manufacturers plan to enter Egyptian markets during 2H 2025, after assessing market needs and demand for smartphones. The move follows Egypt\u2019s decision to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e7c45279-0826-4381-94cc-14e094328dc7\/gov%25e2%2580%2599t-launches-digital-platform-to-tighten-control-over-the-mobile%253cmark%253e-phone%253c%2Fmark%253e-market\" style=\"\" rel=\"noopener\">impo<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e7c45279-0826-4381-94cc-14e094328dc7\/gov%25e2%2580%2599t-launches-digital-platform-to-tighten-control-over-the-mobile%253cmark%253e-phone%253c%2Fmark%253e-market\" style=\"\" rel=\"noopener\">se a 38.5% tax<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e7c45279-0826-4381-94cc-14e094328dc7\/gov%25e2%2580%2599t-launches-digital-platform-to-tighten-control-over-the-mobile%253cmark%253e-phone%253c%2Fmark%253e-market\" style=\"\" rel=\"noopener\">on imported phones<\/a>, which unnamed sources tell Al Borsa has encouraged a number of foreign phone manufacturers to consider setting up shop in the country. (<a target=\"_blank\" href=\"https:\/\/www.alborsaanews.com\/2025\/02\/02\/1865815\" style=\"\" rel=\"noopener\">Al Borsa<\/a>)<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/automotive\/\">automotive<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/evs\/\">EVs<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"660277\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/09\/660277\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-660277\" class=\"content-area-description single-story post-660277 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">FEBRUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-11 February (Saturday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/art-cairo\/\" style=\"\">6th edition of Art Cairo<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Egyptian Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1<\/span><span>1 February (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFdeYoOtkNk\/\" style=\"\">The Valentine\u2019s Podcast<\/a><\/span><span> by <\/span><span>Neveen Allouba Vocal Academy<\/span><span style=\"font-weight:400;\"> at Rawabet Art Space. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1<\/span><span>2 February (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFsIetHMdp9\/\" style=\"\">Massar Egbari\u2019s album release party<\/a><\/span> <span style=\"font-weight:400;\"> at EDNC by Sodic. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 February (Thursday): Red Bull <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6426\" style=\"\">Dance Your Style<\/a><\/span><span style=\"font-weight:400;\"> at El Malahy.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1<\/span><span>3-14 February (Thursday-Friday) <\/span><span>Act Theatre Group\u2019s<\/span> <span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFr9BXrNeuI\/\" style=\"\">Twisted Ties<\/a><\/span> <span style=\"font-weight:400;\"> at Rawabet Art Space. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13-16 February (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFlGek3sZ1M\/\" style=\"\">Thai Food Bazaar<\/a><\/span><span style=\"font-weight:400;\"> at Al Horreya Park<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/cairo-marathon-2025\/\" style=\"\">Heliopolis Marathon<\/a><\/span><span style=\"font-weight:400;\"> with Cairo Runners.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Friday): Medhat Saleh <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DE0SPdTMI5O\/?hl=en\" style=\"\">Hob x Hob concert<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1<\/span><span>4 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFAp1lhoNWK\/\" style=\"\">Me Before You<\/a><\/span><span style=\"font-weight:400;\"> movie night at The Wadi Degla Proctorate. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1<\/span><span>4 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFssFYaoOcO\/\" style=\"\">Tango After Dark<\/a><\/span><span> at the <\/span><span style=\"font-weight:400;\">Waldorf Astoria. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1<\/span><span>4-15 February (Friday-Saturday):  <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFsyp8Xs2Yo\/\" style=\"\">Cupid\u2019s Theatre<\/a><\/span><span style=\"font-weight:400;\"> at EDNC by Sodic. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2<\/span><span>0 February (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFdRQwIsd3k\/\" style=\"\">Amal Maher concert<\/a><\/span><span> at the Sound and Light stage.<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20-25 February (Thursday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFI5Q8XszjA\/\" style=\"\">Animatex Festival<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20-21 February (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFkULpWMWUT\/?img_index=1\" style=\"\">Ghostly Kisses<\/a><\/span><span style=\"font-weight:400;\"> at Movenpick Media City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFgLo9msefn\/\" style=\"\">Massar Egbari launch album<\/a><\/span><span style=\"font-weight:400;\"> at El Sawy Culturewheel.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DE5kg_sIlj3\/?hl=en\" style=\"\">E7kky Festival<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/s\/-egycon-12-\/943455734428949\/?mibextid=wwXIfr&rdid=DEORxm1JF7Qkn9R9&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F15YPkyvAtY%2F%3Fmibextid%3DwwXIfr#\" style=\"\">Egycon 12<\/a><\/span><span style=\"font-weight:400;\"> at Family Park, New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFLx6AdNUkU\/\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\">at El Nahr El Akhdar Park in the New Administrative Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6373\" style=\"\">MENA Product Summit<\/a><\/span><span style=\"font-weight:400;\"> at Townhall by Kamelizer \u2013 District 5.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 February (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6339\" style=\"\">Umm Kulthoum Tribute Concert<\/a><\/span><span style=\"font-weight:400;\"> at The Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23-25 February (Sunday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/sportsexpo.eg\/?hl=en\" style=\"\">Sports Expo 2025<\/a><\/span><span style=\"font-weight:400;\"> at Egypt International Exhibition Center.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 February (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFfZa7IMXSU\/\" style=\"\">Umm Kulthoum Tribute Concert<\/a><\/span><span style=\"font-weight:400;\"> at  The Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFQLkVACB0u\/\" style=\"\">Annual Flower Exhibition<\/a><\/span><span style=\"font-weight:400;\"> at the Agricultural Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":660257,"template":"","categories":[],"tags":[],"class_list":["post-660256","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"f5a8ecaf-1934-47a5-b887-43d31f602e61","teaser":"","photo_url":"https:\/\/ent.news\/2025\/2\/758.jpeg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer care - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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