{"id":659974,"date":"2025-02-04T00:00:00","date_gmt":"2025-02-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=659974"},"modified":"2025-12-18T03:14:29","modified_gmt":"2025-12-18T03:14:29","slug":"brutal-honesty","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/brutal-honesty\/","title":{"rendered":"Brutal honesty"},"content":{"rendered":"<section id=\"659976\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"659976\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/january-saw-fastest-growth-of-egypts-non-oil-business-in-more-than-four-years\/\">\r\n                            January saw fastest growth of Egypt\u2019s non-oil business in more than four years                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/january-saw-fastest-growth-of-egypts-non-oil-business-in-more-than-four-years\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img 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               <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=January saw fastest growth of Egypt\u2019s non-oil business in more than four years&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/january-saw-fastest-growth-of-egypts-non-oil-business-in-more-than-four-years\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/january-saw-fastest-growth-of-egypts-non-oil-business-in-more-than-four-years\/&title=January saw fastest growth of Egypt\u2019s non-oil business in more than four years\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> 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decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1656.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"659977\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/january-saw-fastest-growth-of-egypts-non-oil-business-in-more-than-four-years\/1656-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1656.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1656.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1656.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1656.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659976\" class=\"content-area-description single-story post-659976 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-enterprisepm tag-pmi tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.f1909428-6d82-4109-819e-8d314690fd3f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends.<\/strong> We\u2019re in for a chilly week with some fog coming our way, so stay safe on the roads.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Egypt\u2019s <\/strong><strong>non-oil <\/strong><strong>business activity expanded<\/strong><strong> at its quickest rate in over four years in<\/strong> <strong>January<\/strong>, buoyed by a solid increase in output and sales volumes, according to S&P Global\u2019s latest <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/2\/289.pdf\" style=\"\" rel=\"noopener\">Purchasing Managers\u2019 Index (pdf)<\/a>. Egypt\u2019s headline figure rose to 50.7 in January, up from 48.1 in <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/41bbae75-0253-4ef9-baaa-66ba7df50b5d\/egypt%25e2%2580%2599s-non-oil-private-sector-sees-deepest-slump-in-eight-months-during-december\" style=\"\" rel=\"noopener\">December<\/a> \u2014 representing the index\u2019s highest level for Egypt since November 2020. This marks only <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/32fe05be-c843-4ccd-9e99-d5fb997ce85d\/egypt%E2%80%99s-non-oil-private-sector-activity-grows-after-three-years-in-contraction\" style=\"\" rel=\"noopener\">the second time<\/a> the country's non-oil activity rose above the 50.0 mark that separates contraction from growth since November 2020. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Behind the numbers: <\/strong>This growth was driven largely by cooling cost pressures, which softened the rate of output price inflation and supported a pick-up in sales. Additionally, the ceasefire agreement between Israel and Hamas likely strengthened market confidence. Four of the metrics that factor into the headline PMI figure \u2014 new orders, output, supplier delivery times, and stocks of purchases \u2014 showed positive readings. The fifth indicator, employment, stabilized during the month.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Despite positive results, overall business sentiment in Egypt is still uneasy:<\/strong> Business expectations in Egypt slipped to a historically low level in January, \u201cshowing that firms are still uncertain about economic stability over the longer term,\u201d S&P Global senior economist David Owen said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Trump\u2019s escalating trade war with China is still occupying the headlines in the <\/strong><strong>international press this afternoon, <\/strong>as Beijing unveils its first round of retaliatory measures in response to the sweeping 10% tariff on all Chinese imports by the new US administration.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>China is rolling out targeted tariffs on select US imports<\/strong>, including a 15% levy on American coal and LNG, and a 10% tariff on crude oil, farm equipment, and some large-engine vehicles. Beijing is also launching an anti-monopoly investigation into Google and has placed US firms PVH Corp and Ullumina on notice for potential sanctions. The tariffs, which will impact an estimated USD 20 bn worth of US exports, are set to take effect on Monday, 10 February.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The measured response suggests that China is leaving room for negotiations, <\/strong>as Beijing's tariffs cover a fraction of the USD 450 bn worth of Chinese goods targeted by newly inaugurated US President Donald Trump, and the delayed implementation provides time for potential talks between the two governments. \u201cThe measures are fairly modest, at least relative to US moves, and have been calibrated to send a message to the US,\u201d said Capital Economics' Julian Ecans-Pritchard in a note. Trump is set to speak with Chinese President Xi Jinping later this week. (<a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/5653e2d6-2316-4316-9a7c-72cf4f7d86e5\" style=\"\" rel=\"noopener\">FT<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/us-tariffs-chinese-imports-take-effect-after-trump-reprieves-canada-mexico-2025-02-04\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/live\/c8d90v1m6qvt\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/china-tariffs-us-trump-150fab3a44ec055845e47c82bde544c2\" style=\"\" rel=\"noopener\">Associated Press<\/a> | <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/02\/04\/business\/economy\/trump-tariffs-china.html\" style=\"\" rel=\"noopener\">NYT<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Investors and VCs are gathering for the two-day Egypt VC Summit<\/strong>, which is taking place at the Sofitel Cairo Downtown Nile, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/1\/2197.pdf\" style=\"\" rel=\"noopener\">statement (pdf)<\/a> from the organizers. Hosted by the Egyptian Private Equity And Venture Capital Association and German development agency GIZ, the event brings together global and regional investors to attend talks, network, and partake in roundtable discussions. You can check out the agenda on the <a target=\"_blank\" href=\"https:\/\/www.egyptvcsummit.com\/summit\" style=\"\" rel=\"noopener\">website<\/a> for the event.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Investment once again topped the agenda of Investment Minister Hassan El<\/strong><strong> Khatib\u2019s second day in Kuwait<\/strong>, which saw him take part in a series of high-profile meetings aimed at <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ab8c40a8-7d3e-41a6-b49f-62c1cf354dca\/el-khatib%25e2%2580%2599s-second-day-in-kuwait:-ali-alghanim-mulls-insulin-factory,-red-sea-resort-in-egypt-and-more\" style=\"\" rel=\"noopener\">strengthening Egyptian-Kuwaiti economic ties<\/a> and drumming up investments.<\/li>\n<li><strong>It looks increasingly likely that the long-awaited capital gains tax on EGX<\/strong><strong> transactions may never come,<\/strong> with the government holding intensive discussions to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b1fd2e31-1325-4b6b-a433-fb8ed64b479a\/when-can-we-expect-the-stamp-tax-to-replace-the-planned-capital-gains-levy-on-egx-transactions%3F\" style=\"\" rel=\"noopener\">resolve the issue<\/a> and potentially replace it with a 0.15% stamp tax on all EGX transactions.<\/li>\n<li><strong>Egypt has reportedly signed agreements with Shell and TotalEnergies <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b6cc14f3-a238-49d1-8930-c3686b0f9087\/egypt-locks-in-60-lng-shipments-worth-usd-3-bn-for-2025\" style=\"\" rel=\"noopener\">to<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b6cc14f3-a238-49d1-8930-c3686b0f9087\/egypt-locks-in-60-lng-shipments-worth-usd-3-bn-for-2025\" style=\"\" rel=\"noopener\">purchase a total of 60 LNG shipments<\/a><\/strong> in 2025 for around USD 3 bn. The agreement entails supplying around five shipments per month, each carrying between 160-165k cubic meters of LNG.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u26c5 TOMORROW\u2019S WEATHER- <\/strong>Buckle up for some unstable weather starting tomorrow, says the Egyptian Meteorological Authority. Early risers will experience some fog as the mercury rises to a maximum of 19\u00b0C in the morning before dropping to 12\u00b0C in the evening.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/pmi\/\">PMI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659978 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"659978\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/659978\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659978\" class=\"content-area-description single-story post-659978 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/beltonemortgage.com\/en\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/56.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659979\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"659979\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/fintech-ceo-breaks-silicon-valleys-silence-on-ai-in-the-workforce\/\">\r\n                            Fintech CEO breaks Silicon Valley\u2019s silence on AI in the workforce                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/fintech-ceo-breaks-silicon-valleys-silence-on-ai-in-the-workforce\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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While tech executives tend to use euphemistic language about the impact of AI on the workforce, instead marketing it as a complementary tool to human labor, Siemiatkowski completely rejects this narrative.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What does <\/strong><strong>Siemiatkowski\u2019s vision look like?<\/strong> The CEO used automating tasks in Klarna\u2019s marketing, legal, and customer service departments to reduce the company\u2019s workforce from 5k to 4k, and expects to dole out further cuts in the future thanks to the alleged USD 10 mn he saved in the process. But instead of <a target=\"_blank\" href=\"https:\/\/fortune.com\/2023\/05\/11\/reid-hoffman-ai-every-information-job-2-to-5-years\/\" style=\"\" rel=\"noopener\">platitudes<\/a> promising that genAI will be a boon to employee workloads, Siemiatkowski openly (and bluntly) acknowledges the reality of future job displacement, and challenges the idea that new roles will easily replace those lost to AI tools. Siemiatkowski told <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-12-12\/klarna-stopped-all-hiring-a-year-ago-to-replace-workers-with-ai\" style=\"\" rel=\"noopener\">Bloomberg TV<\/a> in December that his company \u201cessentially\u201d stopped hiring a year ago in favor of AI, all to enable massive workforce reduction. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But the Klarna CEO isn\u2019t the only one championing the raw truth: <\/strong>Arvind Krishna, CEO of tech giant <a target=\"_blank\" href=\"https:\/\/www.ibm.com\/us-en\" style=\"\" rel=\"noopener\">IBM<\/a>, also once said that AI could push his company to <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-05-01\/ibm-to-pause-hiring-for-back-office-jobs-that-ai-could-kill\" style=\"\" rel=\"noopener\">slow or pause<\/a> hiring, more specifically for back-office jobs like HR, which constitute roughly 10% of the workforce. This comes as a bit of a counterstatement to the IBM chief executive\u2019s <a target=\"_blank\" href=\"https:\/\/fortune.com\/2023\/04\/20\/ibm-ceo-work-ai-artificial-intelligence-careers-tech-arvind-krishna\/\" style=\"\" rel=\"noopener\">previous statements<\/a> in 2023 claiming that AI will \u201chelp tackle the kind of tasks most people find repetitive, which frees up employees to take on higher-value work.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A strategic claim ahead of his debut on the stock markets: <\/strong>Siemiatkowski's brave statements come as part of Klarna\u2019s cost-cutting efforts and a broader plan to attract investors ahead of its <a target=\"_blank\" href=\"https:\/\/www.klarna.com\/international\/press\/klarna-announces-confidential-submission-of-draft-registration-statement-to-sec-for-proposed-initial-public-offering\/\" style=\"\" rel=\"noopener\">anticipated<\/a> IPO, a former Klarna manager who left the company in 2022 told NYT, which came as a result of concerns that Klarna had lost its shine among investors and the media. Klarna first filed to go public in the US in November, and <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/7a379bc8-b1a3-479d-ab64-462efbeb913d?utm_\" style=\"\" rel=\"noopener\">plans to list in Q1 2025<\/a>. The IPO is expected to <a target=\"_blank\" href=\"https:\/\/www.investopedia.com\/klarna-files-for-us-ipo-8744366?utm_source=chatgpt.com\" style=\"\" rel=\"noopener\">value<\/a> the company between USD 15 to 20 bn.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But critics find that his statements might stand a bit over the top: <\/strong>Klarna has continued hiring employees despite its chief executive\u2019s statements, which leaves critics to stipulate about his statements\u2019 credibility. Tech-focused website <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2024\/12\/14\/klarnas-ceo-says-it-stopped-hiring-thanks-to-ai-but-still-advertises-many-open-positions\/\" style=\"\" rel=\"noopener\">TechCrunch<\/a> investigated through the Swedish BNPL\u2019s job listings two days after the company reportedly said they stopped hiring, and they found more than 50 openings in a variety of positions.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/employment\/\">employment<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/fintech\/\">Fintech<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/genai\/\">genAI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ibm\/\">IBM<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659981 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"659981\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/659981\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659981\" class=\"content-area-description single-story post-659981 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/youtu.be\/lIRD3hxzdgY\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1332.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659982\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"659982\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/babylon-is-a-hollywood-fever-dream\/\">\r\n                            Babylon is a Hollywood fever dream                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/babylon-is-a-hollywood-fever-dream\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Others make love letters to movies. And then <\/strong><strong>there\u2019s Babylon.<\/strong> <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt10640346\/\" style=\"\" rel=\"noopener\">Babylon<\/a> is Damien Chazelle\u2019s fever-dream opera about the grotesque chaos of early Hollywood \u2014 a film that doesn\u2019t so much celebrate cinema as it does drag it through the dirt. This isn\u2019t just a film. It\u2019s an unhinged, 189 minute, jazz-fueled rampage through the Roaring \u201920s, packed with debauchery, ambition, and the inevitability of downfall that goes hand in hand with fame.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At the eye of the storm is Manny Torres (Diego Calva), an outsider clawing his way into <\/strong><strong>the industry \u2014 ambitious but complicit. <\/strong>Then there\u2019s Nellie LaRoy (Margot Robbie), an aspiring actress who crashes onto the scene like a tornado of talent and self-destruction, and Jack Conrad (Brad Pitt), an aging leading man watching the industry shift under his feet. These three protagonists navigate a Hollywood that\u2019s more battlefield than dream factory, each with their own reckless momentum pushing them toward glory \u2014 or oblivion.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The industry doesn\u2019t care how talented you are, it cares whether you can keep up.<\/strong> Beneath the chaos you get to take a look at an industry that chews people up and spits them out. The transition from silent films to talkies hits suddenly, with one particular soundstage scene highlighting just how brutal the shift was.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The actors shone in their performances: <\/strong>Robbie is obsess-worthy as Nellie, playing her as both luminous and tragic, a woman who burns too bright and too fast. Pitt, meanwhile, leans into the melancholy with a performance that winks at old-school Hollywood bravado while acknowledging its inevitable expiration date. And Calva? He\u2019s the audience\u2019s anchor, the character who transforms the most, proving that the industry changes people, whether they like it or not.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Of course, Babylon isn\u2019t without its flaws.<\/strong> It\u2019s (very) lengthy, and its sensory overload and lack of censorship might push some viewers away. But Babylon is never boring, it\u2019s a maximalist, unrelenting, love-it-or-hate-it spectacle. But a friendly heads up, it\u2019s made for adult viewership \u2014 so maybe tuck the kids away before putting it on.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can find the film on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/us\/movie\/babylon\/umc.cmc.7kk8f30mb8n6pilf1evoeys7g\" style=\"\" rel=\"noopener\">Apple TV+<\/a> and <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/81616260\" style=\"\" rel=\"noopener\">Netflix<\/a> or watch the trailer on <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=5muQK7CuFtY\" style=\"\" rel=\"noopener\">YouTube<\/a> (runtime: 2:25).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-and-tv\/\">Film and TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659984 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"659984\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/659984\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659984\" class=\"content-area-description single-story post-659984 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/674.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659985\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"659985\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/a-full-schedule-of-matchups-across-the-cups\/\">\r\n                            A full schedule of matchups across the cups                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/a-full-schedule-of-matchups-across-the-cups\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/a-full-schedule-of-matchups-across-the-cups\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/a-full-schedule-of-matchups-across-the-cups\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=A full schedule of matchups across the cups&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/a-full-schedule-of-matchups-across-the-cups\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/a-full-schedule-of-matchups-across-the-cups\/&title=A full schedule of matchups across the cups\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=A+full+schedule+of+matchups+across+the+cups+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F02%2F04%2Fa-full-schedule-of-matchups-across-the-cups%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/a-full-schedule-of-matchups-across-the-cups\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659985\" class=\"content-area-description single-story post-659985 post type-post status-publish format-standard hentry category-_newspack_sports tag-enterprisepm tag-football tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.0fcbf669-d866-4b84-8832-7008e6e74617.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>\u26bd Championships<\/strong> <strong>are running at full throttle today,<\/strong> with several matches scheduled across the Spanish, French, Italian, and Egyptian cups.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Round 32 of the Egypt Cup concludes today with two matches on the docket. <\/strong>The first match, between Al Masry and Wadi Degla, kicked off at 2:30pm and is still ongoing. At the time of publication, the score is 0-0. Later at 5:30pm, Pyramids will be hosting Mansoura on the pitch.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Major European cup matches to keep an eye on:<\/strong><\/p>\n<ul>\n<li>Atalanta vs. Bologna \u2014 Coppa Italia (10pm)<\/li>\n<li>Le Mans vs. PSG \u2014 Coupe de France (10:10pm)<\/li>\n<li>Atletico Madrid vs. Getafe \u2014 Copa del Rey (10:30pm)<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/football\/\">Football<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659986\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n   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stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-jdr82cm-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-r4eb669\" data-v=\"4\" data-block-id=\"r4eb669\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-r4eb669-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-r4eb669-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        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ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/eat-your-way-through-thailand-at-a-live-cooking-event\/\">\r\n                            Eat your way through Thailand at a live cooking event                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/eat-your-way-through-thailand-at-a-live-cooking-event\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" 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data-attachment-id=\"659988\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/eat-your-way-through-thailand-at-a-live-cooking-event\/297-jpg-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/297.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"297.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/297.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/297.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659987\" class=\"content-area-description single-story post-659987 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.d0df1466-82e8-43d3-a56f-41bbe1114866.mp3\"><\/audio><\/figure>\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Craving a taste of Asia? <\/strong>The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFlGek3sZ1M\/\" style=\"\" rel=\"noopener\">Thai Food Bazaar<\/a> will have top Thai chefs preparing their signature dishes live \u2014 so you can watch, savor, and maybe even steal a secret or two. The event will take place at <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/KFcX8aKUvyXHPQrr7\" style=\"\" rel=\"noopener\">Al Horreya Park<\/a> in Zamalek for four days, starting on Thursday, 13 February till Sunday, 16 February, with the event set to run from 12pm to 8pm each day.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Watch Gouha\u2019s world sketched and told. <\/strong>The Tales of Gouha will hit the AUC Tahrir stage for the second time tomorrow Wednesday, 5 February at 11:30am \u2014 with live illustrations and storytelling packed with nostalgic humor and sharp social commentary. Get your tickets here for <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6368\" style=\"\" rel=\"noopener\">tomorrow\u2019s<\/a> show on Ticketsmarche.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Don\u2019t miss your chance to expand your library.<\/strong> The 56th edition of <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/cairobookfair\/posts\/pfbid02V3QvGSVfVNQiUKnPENAxz1YrNE5nPpgbYGUNsx4gjHW81wqipjHoBQ4PfhtnKdWPl\" style=\"\" rel=\"noopener\">Cairo International Book<\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/cairobookfair\/posts\/pfbid02V3QvGSVfVNQiUKnPENAxz1YrNE5nPpgbYGUNsx4gjHW81wqipjHoBQ4PfhtnKdWPl\" style=\"\" rel=\"noopener\">Fair<\/a> ends tomorrow. Head to the Egypt International Exhibition and Convention Center in New Cairo for one last sweep.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Rave with your ancestors this weekend. <\/strong>DHB at the Pyramids kicks off this Friday, 7 February at 6pm, and will feature an array of electronic, house, and techno music. Grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/regevent\/6266\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Folklore is making a comeback. <\/strong>Tablet El Sitt is back at The Theatre this Friday, 7 February from 8pm. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6313\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Start off the first week of the month with a mix of UK tunes and Arabic classics. <\/strong>At CJC 610 this Friday, 7 February, international DJ <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/saliahgram\/?hl=en\" style=\"\" rel=\"noopener\">Saliah<\/a> and local favorites Hwa Fi Eh and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/lanamawlood\/\" style=\"\" rel=\"noopener\">Lana<\/a> will be performing at CJC 610. Get your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6381\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As the saying goes, old is gold \u2014 so shop vintage. <\/strong>Head to <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFGkErTNatU\/\" style=\"\" rel=\"noopener\">Cairo Vintage Souq<\/a> and pick up some clothes, accessories, or home decor antiques. The bazaar will take place on Saturday, 8 February at Al Zohriya Garden in Zamalek.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Diverse galleries and a dynamic fair program. <\/strong>Experience the artistic talents of the MENA region at the 6th edition of Art Cairo. The exhibition will be held at the Grand Egyptian Museum from Saturday, 8 February until Tuesday, 11 February. Tickets are available on <a target=\"_blank\" href=\"https:\/\/collardtickets.com\/event\/art-cairo\/\" style=\"\" rel=\"noopener\">CollardTickets<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A Red Bull-fueled dance off \u2014 with one big twist.<\/strong> Red Bull Dance Your Style is back, offering you the opportunity to watch Egypt\u2019s top 16 freestyle dancers battle it out on Thursday, 13 February at 7pm at El Malahy. Get ready for beats, insane moves, and a twist \u2014 you\u2019re the judge. Grab your tickets at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6426\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFI5Q8XszjA\/\" style=\"\" rel=\"noopener\">Animatex Festival<\/a><\/strong><strong> is back for its fifth edition. <\/strong>It\u2019s bringing a packed program including screenings of both short and feature animated films, discussions, panel talks, and workshops for animation enthusiasts \u2014 and those looking to network with local and international industry leaders. The festival will take place at the AUC Tahrir campus from Thursday, 20 February until Tuesday, 25 February. You can grab your tickets from <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6382\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For the gamers and the cosplayers.<\/strong> <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/s\/-egycon-12-\/943455734428949\/?mibextid=wwXIfr&rdid=DEORxm1JF7Qkn9R9&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F15YPkyvAtY%2F%3Fmibextid%3DwwXIfr#\" style=\"\" rel=\"noopener\">EGYCON 12<\/a> is taking place on Friday, 21 February at Family Park, New Cairo. The event will feature Japanese live performances, trivia games, a fire show, a merch bazaar, and a whole lot more. Grab your ticket from the <a target=\"_blank\" href=\"https:\/\/tickets.egycon.events\/egycon-12?fbclid=IwY2xjawHxrQVleHRuA2FlbQIxMAABHXjx0LgfATgb14z2E5CRhhNuf5ecr69KShrWHOBcB_5DxQZRvr0W50KbKw_aem_tE3xVw_XyKIh5nLpnRPQQA\" style=\"\" rel=\"noopener\">link<\/a> in the event description. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Massar Egbari is preparing to celebrate the release of their latest album<\/strong><strong>,<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DFgLo9msefn\/\" style=\"\" rel=\"noopener\">Maba\u2019etsh Akhaf<\/a> on Friday, 21 February at 7pm. The event will take place at El Sawy Culturewheel Theatre at Nile University in Sheikh Zayed. Tickets are available through El Sawy Culturewheel\u2019s <a target=\"_blank\" href=\"https:\/\/www.culturewheel.com\/ar\/events\/bmDr2lZDg4\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sports Expo 2025 is near:<\/strong> Head down to the Egypt International Exhibition Center to meet global athletes and stock up on all kinds of sporting equipment at this year\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/sportsexpo.eg\/?hl=en\" style=\"\" rel=\"noopener\">Sports Expo 2025<\/a>. The government-hosted event will bring together private- and public-sector players in the fitness and health sectors and related industries and will be open from Sunday, 23 February until Tuesday, 25 February. Get tickets from <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1128\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659989\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"659989\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Under the Lamplight<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-is-money-anyway\/\">\r\n                            What is money anyway?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-is-money-anyway\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-is-money-anyway\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-is-money-anyway\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What is money anyway?&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-is-money-anyway\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-is-money-anyway\/&title=What is money anyway?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+is+money+anyway%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F02%2F04%2Fwhat-is-money-anyway%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-is-money-anyway\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659989\" class=\"content-area-description single-story post-659989 post type-post status-publish format-standard hentry category-under-the-lamplight tag-enterprisepm tag-under-the-lamplight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.f6775ca5-7de7-4167-bcce-9aefd68b1439.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>How do financial systems impact your daily life? <\/strong>Rob Dix\u2019s <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/61313914-the-price-of-money\" style=\"\" rel=\"noopener\">The Price of Money<\/a> covers topics including inflation, interest rates, and the value of currency, and breaks down complex economic concepts to simplify them and engage the audience. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We start off with seemingly simple questions. <\/strong>What is money? Why does it have value? These ideas are presented in a straightforward and digestible way without overly technical jargon to stop from overwhelming the reader and help them grasp the principles behind savings, debt, and investment. Call it the key to financial literacy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Know your history. <\/strong>Dix illustrates how past policies and global events shaped financial markets, and how that has echoed into modern-day economic realities. Understanding how the financial landscape has been shaped by the past will encourage readers to follow financial news and develop a deeper perspective into the world of money.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT- <\/strong>You can find this book in <a target=\"_blank\" href=\"https:\/\/diwanegypt.com\/product\/the-price-of-money\/\" style=\"\" rel=\"noopener\">Diwan<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/under-the-lamplight\/\">Under the Lamplight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659990\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"659990\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-the-markets-are-doing-on-4-february-2025\/\">\r\n                            What the markets are doing on 4 February 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-the-markets-are-doing-on-4-february-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-the-markets-are-doing-on-4-february-2025\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-the-markets-are-doing-on-4-february-2025\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 4 February 2025&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-the-markets-are-doing-on-4-february-2025\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-the-markets-are-doing-on-4-february-2025\/&title=What the markets are doing on 4 February 2025\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+4+February+2025+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F02%2F04%2Fwhat-the-markets-are-doing-on-4-february-2025%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/what-the-markets-are-doing-on-4-february-2025\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659990\" class=\"content-area-description single-story post-659990 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.0e8deb7e-0b22-4321-b096-15224feac405.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 0.3% at today\u2019s close<\/strong> on turnover of EGP 3.2 bn (16.5% under the 90-day average). Local investors were the sole net buyers. The index is down 0.2% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Orascom Developments (+1.9%), Oriental Weavers (+1.6%), and Alexandria Containers and Goods (+1.5%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Egypt Aluminum (-2.5%), Eastern Company (-1.8%), and GB Corp (-1.6%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"659991\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/04\/659991\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-659991\" class=\"content-area-description single-story post-659991 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 January - 5 February (Thursday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/cairobookfair\/posts\/pfbid02V3QvGSVfVNQiUKnPENAxz1YrNE5nPpgbYGUNsx4gjHW81wqipjHoBQ4PfhtnKdWPl\" style=\"\">Cairo International Book Fair<\/a><\/span><span> at the Egypt IECC in New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2-5 February (Sunday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFQpDINquw0\/?img_index=6\" style=\"\">SYNC Public Speaking workshop<\/a><\/span><span style=\"font-weight:400;\"> at O West. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4-5 February (Tuesday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/events\/6367\" style=\"\">Tales of Gouha<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6313\" style=\"\">Tablet El Sitt<\/a><\/span><span style=\"font-weight:400;\"> at The Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6381\" style=\"\">Saliah, Hwa Fi Eh and Lana<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/regevent\/6266\" style=\"\">DHB<\/a><\/span><span style=\"font-weight:400;\"> at Giza Pyramids<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-8 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/935601695338583\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">The Art of Public Speaking Workshop<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-8 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6259\" style=\"\">Football Access Summit<\/a><\/span><span style=\"font-weight:400;\"> at Zed Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFGkErTNatU\/\" style=\"\">Cairo Vintage Souq<\/a><\/span><span style=\"font-weight:400;\"> at Al Zohriya Garden.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-11 February (Saturday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/art-cairo\/\" style=\"\">6th edition of Art Cairo<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Egyptian Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 February (Thursday): Red Bull <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6426\" style=\"\">Dance Your Style<\/a><\/span><span style=\"font-weight:400;\"> at El Malahy.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13-16 February (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFlGek3sZ1M\/\" style=\"\">Thai Food Bazaar<\/a><\/span><span style=\"font-weight:400;\"> at Al Horreya Park<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/cairo-marathon-2025\/\" style=\"\">Heliopolis Marathon<\/a><\/span><span style=\"font-weight:400;\"> with Cairo Runners.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Friday): Medhat Saleh <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DE0SPdTMI5O\/?hl=en\" style=\"\">Hob x Hob concert<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20-25 February (Thursday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFI5Q8XszjA\/\" style=\"\">Animatex Festival<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20-21 February (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFkULpWMWUT\/?img_index=1\" style=\"\">Ghostly Kisses<\/a><\/span><span style=\"font-weight:400;\"> at Movenpick Media City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFgLo9msefn\/\" style=\"\">Massar Egbari launch album<\/a><\/span><span style=\"font-weight:400;\"> at El Sawy Culturewheel.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DE5kg_sIlj3\/?hl=en\" style=\"\">E7kky Festival<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/s\/-egycon-12-\/943455734428949\/?mibextid=wwXIfr&rdid=DEORxm1JF7Qkn9R9&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F15YPkyvAtY%2F%3Fmibextid%3DwwXIfr#\" style=\"\">Egycon 12<\/a><\/span><span style=\"font-weight:400;\"> at Family Park, New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFLx6AdNUkU\/\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\">at El Nahr El Akhdar Park in the New Administrative Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6373\" style=\"\">MENA Product Summit<\/a><\/span><span style=\"font-weight:400;\"> at Townhall by Kamelizer \u2013 District 5.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 February (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6339\" style=\"\">Umm Kulthoum Tribute Concert<\/a><\/span><span style=\"font-weight:400;\"> at The Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23-25 February (Sunday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/sportsexpo.eg\/?hl=en\" style=\"\">Sports Expo 2025<\/a><\/span><span style=\"font-weight:400;\"> at Egypt International Exhibition Center.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 February (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFfZa7IMXSU\/\" style=\"\">Umm Kulthoum Tribute Concert<\/a><\/span><span style=\"font-weight:400;\"> at  The Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 April (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFQLkVACB0u\/\" style=\"\">Annual Flower Exhibition<\/a><\/span><span style=\"font-weight:400;\"> at the Agricultural Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 22 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":659975,"template":"","categories":[],"tags":[],"class_list":["post-659974","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"e0b2ab41-38f8-43ee-98f3-6170882dae6c","teaser":"","photo_url":"https:\/\/ent.news\/2025\/2\/333.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brutal honesty - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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