{"id":658497,"date":"2025-01-12T00:00:00","date_gmt":"2025-01-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=658497"},"modified":"2025-12-18T02:38:11","modified_gmt":"2025-12-18T02:38:11","slug":"screen-time","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/screen-time\/","title":{"rendered":"Screen time"},"content":{"rendered":"<section id=\"658499\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"658499\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/uaes-nas-investment-holding-wants-a-bigger-piece-of-egyfert\/\">\r\n                            UAE\u2019s Nas Investment Holding wants a bigger piece of EgyFert                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/uaes-nas-investment-holding-wants-a-bigger-piece-of-egyfert\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n         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href=\"https:\/\/api.whatsapp.com\/send?text=UAE%E2%80%99s+Nas+Investment+Holding+wants+a+bigger+piece+of+EgyFert+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F01%2F12%2Fuaes-nas-investment-holding-wants-a-bigger-piece-of-egyfert%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/uaes-nas-investment-holding-wants-a-bigger-piece-of-egyfert\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/591.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"658500\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/uaes-nas-investment-holding-wants-a-bigger-piece-of-egyfert\/591-jpg-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/591.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"591.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/591.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/591.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-658499\" class=\"content-area-description single-story post-658499 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-ma-watch tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.7f1512b7-93bb-491f-a1be-f3636f7fb887.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends, and welcome to a new work week. <\/strong>The weather is off to a cool start this Sunday, as is the news cycle.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>UAE\u2019s Nas Investment Holding wants a bigger piece of EgyFert:<\/strong> UAE-based Nas Investment Holding intends to submit a mandatory tender offer for an additional 57.5% stake \u2014 represented in 5.5 mn shares \u2014 in EGX-listed fertilizers player EgyFert, the Financial Regulatory Authority (FRA) said in a <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/1\/581.pdf\" style=\"\" rel=\"noopener\">statement (pdf)<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The potential offer: <\/strong>Nas will offer to purchase EgyFert\u2019s shares at EGP 95 apiece, putting the transaction value at some EGP 522.5 mn and valuing the company at some EGP 912 mn. The offer price is 5% below EgyFert\u2019s share price of EGP 99.56. The company will have 60 days to submit its offer, as per FRA regulations. If accepted, the acquisition will give Nas a controlling 90% stake in the fertilizer company, allowing its shares to remain listed on the EGX.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REFRESHER-<\/strong> Nas <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e47e25a4-9c68-4f9e-84fe-e6fa6a538116\/beni-suef,-sharqia-are-getting-egp-4.8-bn-worth-of-projects.-plus:-news-from-giz,-egyfert,-madinet-masr,\" style=\"\" rel=\"noopener\">acquired<\/a> a 32.4% stake in EgyFert back in October, purchasing 3.1 mn of phosphate exporting company MidFert Misr\u2019s shares in the fertilizers producer. The company paid EGP 60 per share, putting the transaction value at some EGP 186.6 mn. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The int\u2019l news cycle remains relatively light this morning, <\/strong>as southern California\u2019s wildfires continue to dominate global headlines.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Concerns over the possible targeting of anti-Trump political figures have returned to the <\/strong><strong>global front pages today with the <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/us\/trump-prosecutor-jack-smith-resigns-justice-department-politico-reports-2025-01-11\/\" style=\"\" rel=\"noopener\">resignation<\/a><\/strong><strong> of US special council Jack Smith,<\/strong> the prosecutor who led the federal cases against Donald Trump for his attempt to overturn the 2020 US election results and his mishandling of official documents. Trump has previously threatened retribution against Smith, saying that he would fire him the day he took office and repeatedly calling him \u201cderanged.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND IN BUSINESS NEWS- Advertisers are speaking out against Meta\u2019s move to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/57ef6f39-9a46-4ee2-8437-50ee985b0226\/fresh-economic-indicators-reflect-dynamism,-challenges-in-2025\" style=\"\" rel=\"noopener\">end<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/57ef6f39-9a46-4ee2-8437-50ee985b0226\/fresh-economic-indicators-reflect-dynamism,-challenges-in-2025\" style=\"\" rel=\"noopener\">fact-checking<\/a><\/strong>, citing concerns that toxic content could expose their brands to reputational risks, the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/9b33c935-1da6-4c81-ab0b-cba8c781c702\" style=\"\" rel=\"noopener\">Financial Times<\/a> reports. While Meta has assured advertisers \u2014 who drive most of Meta\u2019s USD 135 bn in annual revenue \u2014 that brand safety tools remain intact, some industry leaders say that companies may reduce their spending if harmful content increases. <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Gov\u2019t readies new social protection package: <\/strong>The Madbouly government\u2019s new <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b3c5911b-91c7-4078-b3d6-2c00489666fb\/egypt-is-preparing-to-raise-the-minimum-wage,-tax-thresholds,-social-protection-coverage,-and-pensions-in-new-social-protection-package\" style=\"\" rel=\"noopener\">social protection package<\/a> that Prime Minister Moustafa Madbouly teased at his most recent weekly presser will include raises in the minimum wage and pensions, tax thresholds, and social protection coverage.<\/li>\n<li><strong>China\u2019s <\/strong><strong>Asia Potash<\/strong><strong> International Investment announced one of Egypt\u2019s largest <\/strong><strong>ever investments<\/strong>, with its recently unveiled plans to set up a phosphate fertilizer industrial complex in Upper Egypt <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f2f475bd-fafa-4ee5-8884-fcb144b4b271\/china%25e2%2580%2599s-asia-potash-announces-usd-10-bn-phosphate-fertilizer-complex-plan-for-upper-egypt\" style=\"\" rel=\"noopener\">set to have a final investment ticket<\/a> of USD 7-10 bn.<\/li>\n<li><strong>Annual headline urban inflation <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6997a63c-e5db-4ade-95fa-5b6746724875\/egypt-inflation-falls-to-24.1%2525-in-december,-marking-two-year-low\" style=\"\" rel=\"noopener\">dropped to 24.1% in December<\/a><\/strong><strong>,<\/strong> down from 25.5% in November.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014 your weekly briefing of all things industrial in Egypt.<\/strong> Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue:<\/strong> We sat down with Chief Commercial Officer at Fine Hygienic Holding Nedal Alzatari to discuss how the tissue and healthcare goods manufacturer has fared amid regional and global challenges \u2014 as well as what the company has planned in the coming period. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\u2600\ufe0f <strong>TOMORROW\u2019S WEATHER- <\/strong>Warmer days and cooler nights are approaching, with the mercury set to reach 23\u00b0C in the daylight and dip down to 11\u00b0C at night.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ma-watch\/\">M&amp;A Watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n 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data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/56.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658502\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"658502\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/delaying-screen-time-access-makes-for-a-healthier-child\/\">\r\n                            Delaying screen time access makes for a healthier child                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/delaying-screen-time-access-makes-for-a-healthier-child\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n  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data-attachment-id=\"658503\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/delaying-screen-time-access-makes-for-a-healthier-child\/588-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/588.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"588.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/588.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/588.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-658502\" class=\"content-area-description single-story post-658502 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-for-your-commute tag-health tag-screen-time wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.1ee3704f-cd21-4d99-8758-ce0bca5801c9.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>More and more countries are riding the wave of caution when it <\/strong><strong>comes to delaying children\u2019s access to social media and tech,<\/strong> from Australia banning children under 16 from using social media to Italy banning smartphones in schools, <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/society\/2025\/jan\/11\/children-childhood-screen-time-solutions-around-the-world\" style=\"\" rel=\"noopener\">The Guardian<\/a> reports. With the <a target=\"_blank\" href=\"https:\/\/www.hhs.gov\/surgeongeneral\/priorities\/youth-mental-health\/social-media\/index.html\" style=\"\" rel=\"noopener\">US Surgeon General<\/a> reporting that 95% of teenagers and 40% of 8 to 12 year olds are now on social media, what\u2019s the argument for delaying kids\u2019 inevitable introduction to the online world?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mental wellbeing takes a hit:<\/strong> Studies show a correlation between mental health issues and social media, with a <a target=\"_blank\" href=\"https:\/\/www.hhs.gov\/surgeongeneral\/priorities\/youth-mental-health\/social-media\/index.html\" style=\"\" rel=\"noopener\">recent study from the US Department of Health<\/a> showing that kids who use social media for more than 3 hours per day face \u201cdouble the risk of poor mental health, including symptoms of depression and anxiety.\u201d This is particularly concerning since teenagers spend an average of 3.5 hours a day on social media, according to the report.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>That\u2019s not where it ends: <\/strong>With increased phone and social media usage contributing to a host of health problems from weakened eyesight, a slower metabolism, disrupted sleep patterns, and poor concentration and cognitive processes. One USC professor <a target=\"_blank\" href=\"https:\/\/jolt.richmond.edu\/2024\/03\/06\/tiktok-brain-can-we-save-childrens-attention-spans\/\" style=\"\" rel=\"noopener\">said<\/a> scrolling on TikTok shared \u201cthe same fundamental principles that make gambling [...] addictive.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An attention span-killer for developing brains: <\/strong>Consuming a constant stream of short videos has led to kids struggling to focus on homework, reading and even full-length movies, the <a target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/tiktok-brain-explained-why-some-kids-seem-hooked-on-social-video-feeds-11648866192\" style=\"\" rel=\"noopener\">Wall Street Journal<\/a> reported, citing psychiatrists. The prefrontal cortex \u2014 the part of the brain responsible for decision making, impulse control, focusing and problem solving \u2014 isn\u2019t developed until we\u2019re 25, making TikTok-induced brain disruptions especially harmful.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Do as I say, not as I do: <\/strong>Some of the world\u2019s biggest names in tech limit their childrens' screentime, or ban it altogether. Bill Gates <a target=\"_blank\" href=\"https:\/\/timesofindia.indiatimes.com\/technology\/tech-tips\/bill-gates-mark-zuckerberg-and-other-tech-leaders-advice-on-limiting-kids-screen-time\/articleshow\/111321403.cms\" style=\"\" rel=\"noopener\">banned<\/a> his kids from smartphones until they were 14, and Mark Zuckerberg only <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2019\/10\/23\/how-mark-zuckerberg-manages-kids-screen-time.html#:~:text=Mark%20Zuckerberg%20and%20Priscilla%20Chan.&text=%22I%20let%20my%20kids%20use,the%20country%2C%22%20Zuckerberg%20said\" style=\"\" rel=\"noopener\">allowed<\/a> his children to use screens to chat with their family. Shortly before passing, Apple founder Steve Jobs <a target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/hidden-side-steve-jobs-bill-165424007.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvLnVrLw&guce_referrer_sig=AQAAAAlCOS9ojlc_GimoMv30VqP9PkoI2g2AFNg_Nmxqpp21HmJ_Mx1itOtakdER3QFpkEXTmSqBZ3F4Q0lnHnnlCyu-DCC1al7HbPGgBm67mP5gU4Fj14YImmf0kNd2yA14ifOCax1xTNN6iRXINnjdS4XKwaJRNeiDmYe85_JgRrAX\" style=\"\" rel=\"noopener\">said<\/a> that the iPad wasn\u2019t allowed into his home for being \u201ctoo dangerous for [his kids] in effect.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So when is the right time to start? <\/strong>A <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/2024\/apr\/30\/stop-children-using-smartphones-until-they-are-13-say-french-experts-in-report\" style=\"\" rel=\"noopener\">report<\/a> from the French government recommended a complete ban on screens for kids under three. Shockingly, they recommend that kids only start using phones with internet access from 13 at the earliest, and profit-driven social media \u2014 think Instagram and Snapchat \u2014 after turning 18.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What can parents do? <\/strong>Setting screen time windows and dedicating more time for family activities outside \u2014 like trips, hikes, sports and playing games \u2014 can keep kids away from screens and help develop their attention spans. If your children have previously had free reign, you might want to take a <a target=\"_blank\" href=\"https:\/\/childpsy.org\/how-to-gradually-decrease-screen-time-for-children\/\" style=\"\" rel=\"noopener\">gradual approach<\/a> instead of going cold turkey.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/health\/\">health<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/screen-time\/\">screen time<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658504 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"658504\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/658504\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-658504\" class=\"content-area-description single-story post-658504 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/about-us\/sustainability\/climb2change\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1257.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658505\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"658505\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/a-wwii-drama-of-survival-and-resilience\/\">\r\n                            A WWII drama of survival and resilience                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/a-wwii-drama-of-survival-and-resilience\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Yet, as expected, McQueen brings his signature style to this war story, making for another intense and layered experience that doesn\u2019t let up.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A mother and son are lost in the blitz:<\/strong> The story centers around Rita (Saoirse Ronan), a mother trying to keep her son George (Elliott Heffernan) safe amidst the chaotic bombing raids of London during the Blitz in 1940. After a heartbreaking separation, George is sent to the countryside on a train filled with other children, only to escape and try to find his way back to his mother. Rita, meanwhile, remains in London, working in a bomb-making factory and struggling with the aftermath of their separation. As George faces prejudice and danger on his journey, Rita\u2019s resilience and inner conflict add another emotional layer to the narrative.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It explores the horrors of war<\/strong>, through explosions and painful human experience of losing innocence and confronting prejudice.The film perfectly captures both the larger scope of war and the intimate, often devastating emotional moments, making Blitz more than just a historical drama.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The mix of historical context, personal struggle, and social commentary makes it a <\/strong><strong>must-watch,<\/strong> especially for those who enjoy movies that balance intense action with deep emotional exploration \u2014 making it hard to look away. It\u2019s not an easy watch, but if you\u2019re up for a survival story set in one of history\u2019s darkest times, this is a film you won\u2019t want to miss.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can find the film on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/eg\/movie\/blitz\/umc.cmc.1ivowfwigmx4dmfii3xekmoaq\" style=\"\" rel=\"noopener\">Apple TV+<\/a> or watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=iZwykQK9aZo\" style=\"\" rel=\"noopener\">runtime: 1:48<\/a>).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658507 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"658507\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/658507\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-658507\" class=\"content-area-description single-story post-658507 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/12\/674.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658508\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"658508\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/a-supercopa-clasico-zamalek-at-the-caf-heated-fa-cup-match\/\">\r\n                            A Supercopa clasico + Zamalek at the CAF + Heated FA Cup match                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/a-supercopa-clasico-zamalek-at-the-caf-heated-fa-cup-match\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Los Blancos beat out Real Mallorca to become the La Liga champions this past season, while the Blaugrana \u2014 coming in second in the league \u2014 defeated Athletic Bilbao to earn their spot. Barcelona holds the record for most Supercopa titles, with 14 victories under their belt, while Real Madrid follows closely with just one title less.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Zamalek will be hosting Mozambique\u2019s Black Bulls tonight at 6pm for the fifth round of <\/strong><strong>the CAF Confederation Cup group stage.<\/strong> What was meant to be an away game for our homegrown team will now be held at the Cairo International Stadium due to security concerns at the Mozambican pitch. At the same time, Al Masry will be facing the Nigerian Enyimba. The White Knights top the group leaderboard with 8 points, followed by Al Masry with 5 points, and the Black Bulls and Enyimba tied with four points each.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The most anticipated match of the third round in the FA Cup\u2019s round of 64 will see <\/strong><strong>Arsenal and Manchester United going head to head at 5pm.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Other matches to keep an eye on today:<\/strong><\/p>\n<ul>\n<li>Venezia vs. Inter \u2014 Serie A (4pm)<\/li>\n<li>Crystal Palace vs. Stockport \u2014 FA Cup (5pm)<\/li>\n<li>Newcastle vs. Bromley \u2014 FA Cup (5pm)<\/li>\n<li>Atletico Madrid vs. Osasuna \u2014 La Liga (5:15pm)<\/li>\n<li>Smouha vs. Modern Sport \u2014 Egyptian League (7pm)<\/li>\n<li>Napoli vs. Verona \u2014 Serie A (9:45pm)<\/li>\n<li>Paris Saint-Germain vs. Saint-Etienne \u2014 Ligue 1 (9:45pm)<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658510\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication 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draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-jymvweu\" data-v=\"4\" data-block-id=\"jymvweu\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-jymvweu-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-jymvweu-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" 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\r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/a-bit-of-laughter-music-and-exploring-this-week\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/577.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"658512\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/a-bit-of-laughter-music-and-exploring-this-week\/577-jpg-9\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/577.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"577.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/577.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/577.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-658511\" class=\"content-area-description single-story post-658511 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.25a8c707-310d-4072-a235-6d3c8e4d3c23.mp3\"><\/audio><\/figure>\n<p class=\"tag-border-left\">MARK YOUR CALENDAR-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>Welcome back <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DEk61mcsfMM\/?hl=en&img_index=1\" style=\"\" rel=\"noopener\">Mohamed Helmy at his Globally Local<\/a><\/strong><strong> show:<\/strong> Helmy is back in the motherland after touring the globe to spread laughter left and right, with two nights of scheduled hilarity at Theatro Arkan. Get your tickets for the <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6312#ticketsbuy\" style=\"\" rel=\"noopener\">first show<\/a> on Friday, 17 January, and the <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6317\" style=\"\" rel=\"noopener\">second show<\/a> on Saturday, 18 January.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Treat your ears to some Egyptian folk music: <\/strong>Sohba Semsemia brings you a vibrant singing and dancing show featuring traditional simsimiyya and tanbura music. Catch their performances at Rawabet Art Space from Wednesday, 8 January until Saturday, 1 February. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6265\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Catch some laughs at Ahmed Khairy\u2019s first standup comedy special. <\/strong>On Friday, 17 January the comedian will take the stage with a special show called \u201cMade In Egypt\u201d at El Rihany Theatre. Get your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6307\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tour the land of the stars with Qahraweya.<\/strong> Join their Cosmos Cinema tour on Friday, 17 January where you\u2019ll tour the world of Egyptian cinema through the ages to get a glimpse behind the curtain at the magic and mastery of filmmaking in Egypt\u2019s golden age and beyond. Details on how to reserve your spot can be found on their Facebook <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/567533416102966\/?rdid=dfWgcY989KWU6JAu&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F1BGiqjr1WS%2F\" style=\"\" rel=\"noopener\">page<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>..Or join the Nouma x Lamba Art tour by Qahraweya. <\/strong>On Saturday, 18 January, the tour will take you on a journey through the contemporary art scene of El Mounira and Garden City. To reserve your spot, message their <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/608616321580854\/?rdid=wKrSXCfFVtcPMuUg&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F15oGPe1vJt%2F\" style=\"\" rel=\"noopener\">page<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Stand-up comedy cackles continue: <\/strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DEaNxWMMTkn\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">Shawshy Time<\/a> is getting the spotlight at Rawabet Art Space on Tuesday, 21 January where Shawshy will be bringing a new format of stand-up comedy to the stage (or so they say). Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6293\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The ultimate gaming event in Egypt is here.<\/strong> <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/gamergy_eg\/\" style=\"\" rel=\"noopener\">Gamergy Egypt<\/a> will feature live competitions, immersive experiences, and activities to bring together gaming fans of all ages. The festival will take place from Thursday, 30 January to Saturday, 1 February at Al Burouj Cultural Hub. Earlybird tickets are now available on their <a target=\"_blank\" href=\"https:\/\/gamergyegypt.com\/tickets\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This one is for the sports fans. <\/strong>The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/footballaccesssummit\/\" style=\"\" rel=\"noopener\">Football Access Summit<\/a> will feature talks, panels, and presentations from sports industry leaders \u2014 giving the fans insider access. The summit will take place on Friday-Saturday 7 and 8 February at ZED Park. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6259\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cairo Runners is once again hosting its iconic annual marathon, <\/strong>this time on the day of love. On Friday, 14 February, pick between a 21km, 10km, or 5km race, or even a short family run. Register your interest on <a target=\"_blank\" href=\"https:\/\/www.cairorunners.com\/cairo-marathon-2025\/\" style=\"\" rel=\"noopener\">Cairo Runners<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sports Expo 2025 is near:<\/strong> Head down to the Egypt International Exhibition Center to meet global athletes and stock up on all kinds of sporting equipment at this year\u2019s <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/sportsexpo.eg\/?hl=en\" style=\"\" rel=\"noopener\">Sports Expo 2025<\/a>. The government-hosted event will bring together private- and public-sector players in the fitness and health sectors and related industries and will be open from Sunday, 23 February until Tuesday, 25 February. Get tickets from <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1128\" style=\"\" rel=\"noopener\">Tazkarti<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658513\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"658513\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Ears to the Ground<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/\">\r\n                            Ask why                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Ask why&url=https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/&title=Ask why\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Ask+why+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2025%2F01%2F12%2Fask-why%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/567.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"658514\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/ask-why\/567-jpg-19\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/567.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"567.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/567.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/567.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-658513\" class=\"content-area-description single-story post-658513 post type-post status-publish format-standard has-post-thumbnail hentry category-ears-to-the-ground tag-ears-to-the-ground tag-enterprisepm wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.25a8c707-310d-4072-a235-6d3c8e4d3c23.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-family: Poppins, Helvetica, sans-serif;\">? <\/span><strong style=\"font-family: Poppins, Helvetica, sans-serif;\">Ever caught yourself pondering life\u2019s most intriguing questions or questions <\/strong><strong style=\"font-family: Poppins, Helvetica, sans-serif;\">you didn\u2019t even know you had?<\/strong><span style=\"font-family: Poppins, Helvetica, sans-serif;\"> Why with Emma Kennedy is a must-listen. This weekly podcast dives deep into the science and psychology of human behavior, exploring a range of questions like: Why do people join cults? Why do we need the moon? Why are we fascinated by evil?<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A standout episode was Why Do We Cry?<\/strong> This episode explores the universal and deeply human act of shedding tears. With insights from Ad Vingerhoets, an expert on crying and author of <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/en\/book\/show\/17218839-why-only-humans-weep\" style=\"\" rel=\"noopener\">Why Only Humans Weep<\/a>, and Tom Lutz, a scholar who wrote <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/en\/book\/show\/384066.Crying\" style=\"\" rel=\"noopener\">Crying<\/a>, the episode brings in scientific insight with emotional explanation. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What makes this podcast special is Kennedy\u2019s ability to blend hard science, psychology, <\/strong><strong>and humanity. <\/strong>Her conversations feel warm and relatable, even when discussing complex topics. The podcast also stands out for its thoughtful pacing and excellent production quality, making it easy to follow and thoroughly enjoyable.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO LISTEN-<\/strong> You can find the podcast on <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/md\/podcast\/why-with-emma-kennedy\/id1714444995\" style=\"\" rel=\"noopener\">Apple Podcasts<\/a> and <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/0KxBRHsJII5aFomn2fSQur\" style=\"\" rel=\"noopener\">Spotify<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ears-to-the-ground\/\">ears to the ground<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"658515\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"658515\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/what-the-markets-are-doing-on-12-january-2025\/\">\r\n                            What the markets are doing on 12 January 2025                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/what-the-markets-are-doing-on-12-january-2025\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Egyptian investors were the sole net buyers. The index is down 1.6% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong> Abou Kir Fertilizers (+6.0%), Sidpec (+5.1%), and AMOC (+4.2%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red:<\/strong> Orascom Construction (-2.9%), Emaar Misr (-2.7%), and Cleopatra Hospitals (-2.6%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"658516\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">8<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/\">  \r\n                            Manufacturer of the Month: Fine Hygienic Holding<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Manufacturer of the Month: Fine Hygienic Holding&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/&title=Manufacturer of the Month: Fine Hygienic Holding\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Manufacturer+of+the+Month%3A+Fine+Hygienic+Holding+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Fmanufacturer-of-the-month-fine-hygienic-holding%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/580.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"658517\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/manufacturer-of-the-month-fine-hygienic-holding\/580-jpg-14\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/580.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"580.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/580.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/580.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-658516\" class=\"content-area-description post-658516 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-enterprisepm tag-industry tag-inside-industry tag-manufacturing wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>MANUFACTURER OF THE MONTH-<\/strong> Once a month, Inside Industry looks at a manufacturer \u2014 whether locally bred or an international player with a manufacturing base here in Egypt. The monthly feature covers manufacturers in different industries to look at their success stories, the challenges they have faced as local manufacturers, and the path forward as Egypt looks to build a more robust local industry. This month, we spoke with Nedal Alzatari (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nedal-alzatari\/?originalSubdomain=ae\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), Chief Commercial Officer at Fine Hygienic Holding.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fine Hygienic Holding was established in 1958<\/strong> by a Jordanian businessman of Palestinian origin, Elia Nuqul, and entered the Egyptian market in 1989. The company currently invests around EGP 6 bn in four specialized factories manufacturing fast-moving consumer products, including napkins, kitchen and table paper, toilet paper, baby and adult diapers, as well as personal protection and hygiene products. Following its acquisition of local cosmetics and personal care brand \u2018Easy Care\u2019 in April 2023, the company added three new production lines to its Alexandria factories, increasing production to 2.5k tons annually.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fine plans a debut on a regional stock exchange:<\/strong> FHH is preparing for listing on one of the regional stock exchanges within the next four years, according to Alzatari. He added that the company has strategic objectives it aims to achieve in the next two years in preparation for the listing, while experiencing strong annual growth in financial indicators and sales \u201cdespite all regional challenges.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"background-color: transparent;\"><b>FHH<\/b><\/span><strong>'s strategy focuses on deeply understanding customer needs and delivering <\/strong><strong>high-quality products at competitive prices.<\/strong> The company heavily invests in strong and innovative distribution channels and broad geographical presence, working with a network of local distributors to achieve comprehensive coverage of both the Egyptian and export markets.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><b>Egypt serves as FHH's regional hub,<\/b> with four factories exporting to more than&nbsp;30 countries across Europe, the UK, Russia, the Middle East, and Africa, according to Alzatari. This is in addition to Easy Care's two factories in Alexandria, which export 80% of their wet wipes production to 11 countries. Fine Hygienic Holding also maintains industrial facilities in five other countries including Jordan, Saudi Arabia, UAE, Morocco, and Pakistan.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Trade agreements are among Egypt's key industrial investment advantages,<\/strong> with about 10 free trade agreements with economic blocs covering most countries worldwide, including COMESA, GAFTA, the EU, Arab countries, and Turkey, Alzatari told EnterpriseAM. Furthermore, FHH plans to expand its exports to Morocco, Ghana, Kenya, and Rwanda this year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Paper products and diapers make up 30% of annual exports,<\/strong> while Fine Hygienic Holding is working on installing three new production lines for paper tissues to increase exports from Egypt to 50% of production by the end of 2025.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>However, export insurance availability and Egyptian banks' presence in Africa are among <\/strong><strong>the biggest challenges facing export expansion,<\/strong> requiring government support similar to many countries worldwide, Alzatari noted. Additional challenges include logistics constraints, exchange rate fluctuations, and compliance with various regulatory requirements in target markets. On the bright side, the government subsidizes around 50% of transportation costs to these countries along with an export support program that extends to various markets, according to Alzatari.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt's consumer base offers FHH a competitive edge abroad:<\/strong> Having access to a broad consumer base of over 100 mn consumers in Egypt provides a strong foundation for international competition, supported by large-scale production that provides the company with a competitive advantage vis-a-vis other producers, Alzatari explained, adding that it also reduces the impact of any disruptions in export markets.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u201cOur products maintain their competitive edge in global markets through our <\/strong><strong>commitment to quality and continuous innovation,<\/strong> as well as adherence to international standards, focusing on delivering products specifically designed to meet target market needs,\u201d said Alzatari.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>FHH views Egypt as a key market,<\/strong> seeing significant growth potential due to high population density and increasing awareness of healthcare products. The Egyptian market also benefits from skilled labor at competitive wage rates, geographical proximity to international markets, and government policies supporting exports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><b style=\"background-color: transparent;\">Fine Solutions, the away-from-home division of Fine Hygienic Holding, <\/b><span style=\"background-color: transparent;\">is also targeting the expansion of its services to institutions in Egypt. The division is focusing on areas such as the New Administrative Capital, Upper Egypt, and the Red Sea Governorates, according to Al Zatari, who noted the strong growth in this sector, which includes 684 customers with 1,200 facilities, including hotels, hospitals, and clubs. This division represents 20-25% of FHH\u2019s annual sales.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><b style=\"background-color: transparent;\">Fine Hygienic Holding imports the majority of its raw materials, <\/b><span style=\"background-color: transparent;\">particularly pulp from South America, as it is not grown in Arab countries. However, it relies on the local market for 50-60% of its packaging materials and marketing tools. The company also exports intermediate raw materials to its factories in Saudi Arabia and Jordan from Egypt, while sourcing 80% of the raw materials for Easy Care products from local components due to their availability in the Egyptian market.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While the EGP float in March affected consumer purchasing power,<\/strong> FHH's sales strategy focuses on meeting consumer needs and tastes through designing diverse, high-quality products with price flexibility. This has enabled increased annual sales volume and market share, Alzatari explained. The paper tissue and diaper industry's dependence on imported raw materials \u2014 which make up over 30% of inputs \u2014 has put additional pricing pressure on manufacturers amid shipping disruptions in the Red Sea, with many costs being passed on to consumers. Online tissue and diaper sales represent 10% of retail sales in Egypt, with significant expansion in e-commerce both locally and regionally, according to Alzatari.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Economic headwinds during the past period have provided stronger opportunities for <\/strong><strong>some sectors <\/strong>to expand externally and accelerated the pace of industry growth and expansion in Egypt, Alzatari told us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>FHH's flexible strategy has enabled it to overcome regional challenges <\/strong>from conflicts to supply chain disruptions and economic challenges, as well as intense competition and rising raw material costs, according to Alzatari.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The gray market accounts for 5-10% of personal care product sales in Egypt:<\/strong> The volume of smuggled or counterfeit personal care products like paper tissues is estimated at 5-10% of the local market. However, the country\u2019s regulators are attempting to limit this market, Alzatari said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI integration is a big win:<\/strong> FHH has expanded its adoption of artificial intelligence technologies from research and development to sales, marketing, and operational processes, achieving significant gains for the company in terms of financial indicators, profits, operational efficiency, and market share, Alzatari confirmed to us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Your top industrial development stories for the week:<\/strong><\/p>\n<ul>\n<li><strong>China\u2019s Asia Potash to build phosphate complex in Upper Egypt: <\/strong>Asia Potash International is investing USD 7-10 bn to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f2f475bd-fafa-4ee5-8884-fcb144b4b271\/china%e2%80%99s-asia-potash-announces-usd-10-bn-phosphate-fertilizer-complex-plan-for-upper-egypt\" style=\"\" rel=\"noopener\">establish<\/a> a phosphate fertilizer industrial complex spanning Esna to Sibaiyya. The first USD 1.6 bn phase, set to go live in 18 months, will produce 2 mn tons of phosphate annually for export.<\/li>\n<li><strong>Onaelectric Industries to invest EGP 500 mn in circuit breaker factory: <\/strong>Local manufacturer Onaelectric Industries plans to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/691d6825-f0bf-4d66-a081-ae6a6991c6b0\/onaelectric-industries-to-give-circuit-breaker-localization-a-boost-with-new-factory.-plus:-nawy-+-roa,-banque-misr-+-national-bank-of-egypt,-nowpay-+-united-international-holding-company,-target-hr-+-manpowergroup\" style=\"\" rel=\"noopener\">set up<\/a> a circuit breaker factory in Tenth of Ramadan City by early 2026, with investments worth EGP 500 mn. The factory will use up to 100% local inputs and export 70% of its output, with plans for international expansion, including a USD 15 mn investment in China and Europe.<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/industry\/\">industry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"658518\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/658518\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-658518\" class=\"content-area-description single-story post-658518 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JANUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 January-1 February (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DEAiRgENljJ\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Aywa Aywa La2 La2<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">8 January-1 February  (Wednesday-Saturday): Sohba Semsemia at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 January (Friday): Cosmos Cinema tour by Qahraweya.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>17 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DEVSxsSt4NS\/?hl=en&img_index=1\" style=\"\">Ahmed Khairy<\/a><\/span><span style=\"font-weight:400;\"> at El Rihany Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>17-18 January (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DEk61mcsfMM\/?hl=en&img_index=1\" style=\"\">Mohamed Helmy Globally Local<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">18 January (Saturday):  Nouma x Lamba Art tour by Qahraweya.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\">18 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/allevents.in\/ad%20doqi\/founders-live-cairo\/100001049425107747\" style=\"\">Founders Live Cairo<\/a><\/span><span style=\"\"> at Creativa Innovation Hub.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 January (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DEaNxWMMTkn\/?hl=en\" style=\"\">Shawshy Time<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 January (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DEaN4WXsUEH\/\" style=\"\">Out of Eight<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DEGIrbQuL1G\/?hl=en\" style=\"\">Dr. Khaled Ghattass<\/a><\/span><span style=\"font-weight:400;\"> at Teatro Al Assema.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DBHh0i8OsIb\/\" style=\"\">MM events<\/a><\/span><span style=\"font-weight:400;\"> at Ain El Hayah resort.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29-31 January (Wednesday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/CairoOperaHouse\/posts\/pfbid08qTm9ipyV3ZTx72rJ4REUkjWDdpuMmzJv1Zu81AhdVRcJLfajJUDAMNkH2ZHE8Lol\" style=\"\">Fire of Anatolia<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 December-31 January (Saturday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DDQIid6tlPm\/\" style=\"\">Cairo Art Fair<\/a><\/span><span style=\"font-weight:400;\"> at TAM Gallery. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January-1 February (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/gamergy_eg\/\" style=\"\">Gamergy Egypt<\/a><\/span><span style=\"font-weight:400;\">at Al Burouj Cultural Hub.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 February (Saturday): Saleh El Nawawy\u2019s debut at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-8 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6259\" style=\"\">Football Access Summit<\/a><\/span><span style=\"font-weight:400;\"> at Zed Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/cairo-marathon-2025\/\" style=\"\">Heliopolis Marathon<\/a><\/span><span style=\"font-weight:400;\"> with Cairo Runners.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23-25 February (Sunday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/sportsexpo.eg\/?hl=en\" style=\"\">Sports Expo 2025<\/a><\/span><span style=\"font-weight:400;\"> at Egypt International Exhibition Center.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":658498,"template":"","categories":[],"tags":[],"class_list":["post-658497","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"f6c97a20-1a04-4469-bf38-a4a75e910501","teaser":"","photo_url":"https:\/\/ent.news\/2025\/1\/590.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Screen time - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" 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