{"id":655668,"date":"2024-11-21T00:00:00","date_gmt":"2024-11-21T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=655668"},"modified":"2025-12-18T01:30:45","modified_gmt":"2025-12-18T01:30:45","slug":"subscription-economy","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/","title":{"rendered":"Subscription economy"},"content":{"rendered":"<section id=\"655670\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655670\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/icc-issues-arrest-warrants-for-netanyahu-and-gallant\/\">\r\n                            ICC issues arrest warrants for Netanyahu and Gallant                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/icc-issues-arrest-warrants-for-netanyahu-and-gallant\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/icc-issues-arrest-warrants-for-netanyahu-and-gallant\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/icc-issues-arrest-warrants-for-netanyahu-and-gallant\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=ICC issues arrest warrants for Netanyahu and Gallant&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/icc-issues-arrest-warrants-for-netanyahu-and-gallant\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/icc-issues-arrest-warrants-for-netanyahu-and-gallant\/&title=ICC issues arrest warrants for Netanyahu and Gallant\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=ICC+issues+arrest+warrants+for+Netanyahu+and+Gallant+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Ficc-issues-arrest-warrants-for-netanyahu-and-gallant%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/icc-issues-arrest-warrants-for-netanyahu-and-gallant\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655670\" class=\"content-area-description single-story post-655670 post type-post status-publish format-standard hentry category-what-were-tracking-tonight tag-enterprisepm tag-middle-east-politics tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.abe8d72b-bc30-4760-82b4-4a7c5f890403.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon all of you wonderful people, and welcome to the weekend. <\/strong>Read on for all the news, views, and reviews to get your Thursday night started off right.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>SCZone and Orascom Industrial Parks ink land agreement for a EGP 13 bn industrial complex: <\/strong>The Suez Canal Economic Zone (SCZone) has signed a land usufruct agreement with Orascom Industrial Parks for the 3.3 sq km area in Sokhna Industrial Zone earmarked for Orascom Industrial Parks\u2019 EGP 13 bn integrated industrial complex, the SCZone said in a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/p\/19SXSUJUnf\/\" style=\"\" rel=\"noopener\">statement<\/a>. The complex \u2014 which initially got the SCZone greenlight back in <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ce89f5d7-083f-4cb7-9cbc-8fe5c1249f18\/sczone-greenlights-new-industrial-projects\" style=\"\" rel=\"noopener\">March<\/a> \u2014 will include all the necessary infrastructure and utilities for a range of industries and manufacturers, according to the statement.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICC issues arrest warrants for Netanyahu and Gallant: <\/strong>The International Criminal Court (ICC) has issued arrest warrants for Israeli PM Benjamin Netanyahu and his recently sacked defense minister Yoav Gallant for alleged war crimes and crimes against humanity, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/markets\/\" style=\"\" rel=\"noopener\">Reuters<\/a> reports. The arrest warrants come after ICC prosecutor Karim Khan said in <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8a5aae12-42de-4ee8-9f2b-0e1f117393d3\/central-bank-leaves-interest-rates-on-hold\" style=\"\" rel=\"noopener\">May<\/a> that he would seek arrest warrants for the two leaders behind Israel\u2019s ongoing genocide in Gaza. The ICC issued an additional arrest warrant for Hamas leader Ibrahim Al Masri, who Israel claims to have killed in July. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Meanwhile, Israel continued to bombard Gaza and Lebanon<\/strong> even as White House envoy Amos Hochstein \u2014 currently in Israel after a stint in Lebanon earlier this week \u2014 noted significant progress toward an Israel-Lebanon ceasefire, <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/israel-hezbollah-trade-deadly-blows-despite-ceasefire-talks-2024-11-21\/\" style=\"\" rel=\"noopener\">Reuters<\/a> reports. Israeli forces bombed <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/israeli-strikes-kill-scores-gaza-with-many-trapped-beneath-rubble-2024-11-21\/\" style=\"\" rel=\"noopener\">five packed residential buildings<\/a> in Gaza\u2019s embattled Beit Lahiya this morning, with rescue operations still underway, while <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/israel-hezbollah-trade-deadly-blows-despite-ceasefire-talks-2024-11-21\/\" style=\"\" rel=\"noopener\">three were killed<\/a> by an Israeli rocket attack in southern Lebanon.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Egypt\u2019s fourth IMF review is set to wrap by tomorrow, <\/strong>with <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1c3096e9-f166-49ef-9a8e-8e951a760bad\/imf-set-to-wrap-fourth-review-and-green-light-program-amendments-requested-by-egypt\" style=\"\" rel=\"noopener\">only procedural stages<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1c3096e9-f166-49ef-9a8e-8e951a760bad\/imf-set-to-wrap-fourth-review-and-green-light-program-amendments-requested-by-egypt\" style=\"\" rel=\"noopener\">left<\/a> before the Fund\u2019s Executive Board formally greenlights the decision that <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/34a5b4ba-e7d0-46b6-a984-45db566a7c90\/imf-begins-its-fourth-review-of-egypt%E2%80%99s-usd-8-bn-program\" style=\"\" rel=\"noopener\">will unlock USD 1.3 bn<\/a> in financing.<\/li>\n<li><strong>Yesterday was a big day for renewables investments and UAE-Egypt relations,<\/strong> with senior private and public sector figures from the two countries inking <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/143898ae-4a18-4a99-aad1-354c56140c1b\/egypt,-uae-ink-investments-for-solar-plants,-solar-parts-factories,-and-renewables-focused-industrial-zone\" style=\"\" rel=\"noopener\">numerous investments<\/a> for projects across the length and breadth of the country.<\/li>\n<li><strong>Wrapping up an earnings-heavy week,<\/strong> EFG Holding and Qalaa Holdings are also out with their <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0c8fafe2-9ea6-40b0-b09c-62af0944737b\/efg-holding-reports-a-76%25-y-o-y-net-income-increase-in-3q-2024.-plus:-qalaa-sees-revenues-rise,-income-fall\" style=\"\" rel=\"noopener\">latest set of financials<\/a>.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>We\u2019re seeing a warmer morning and a cooler evening tomorrow with a high of 28\u00b0C and a chilly low of 16\u00b0C, according to our favorite weather app.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/middle-east-politics\/\">Middle East politics<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655671 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"655671\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/655671\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655671\" class=\"content-area-description single-story post-655671 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/beltonemortgage.com\/en\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/274.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655672\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655672\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/\">\r\n                            AI adoption is on the up                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=AI adoption is on the up&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/&title=AI adoption is on the up\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=AI+adoption+is+on+the+up+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Fai-adoption-is-on-the-up%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2101.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"655673\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/ai-adoption-is-on-the-up\/2101-jpg-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2101.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"2101.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2101.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2101.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655672\" class=\"content-area-description single-story post-655672 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.43b8a290-4029-4949-a8c5-9efe0739139b.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Businesses are spending big on generative AI as more and more adopt the <\/strong><strong>tech<\/strong><strong>, with investment growing by 500% from 2023 to 2024, <\/strong>according to <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/news-release\/2024\/11\/20\/2984728\/0\/en\/Menlo-Ventures-2024-State-of-Generative-AI-Report-Reveals-6x-Spike-in-Enterprise-Spending-as-Market-Leaders-Shift.html\" style=\"\" rel=\"noopener\">Menlo Ventures<\/a>. Within the past year, companies have poured USD 13.8 bn into the technology in comparison to last year\u2019s USD 2.3 bn, making it clear that companies are increasingly viewing AI as indispensable to their operations as advancements in the tech spur increased adoption across industries.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of t<\/strong><strong>he links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AI is increasingly becoming just another office standby: <\/strong>A recent Wharton School <a target=\"_blank\" href=\"https:\/\/knowledge.wharton.upenn.edu\/2024-ai-adoption-report\/\" style=\"\" rel=\"noopener\">survey<\/a> of over 800 senior business leaders found that the number of respondents that used genAI at least once a week has skyrocketed from 37% in 2023 to 72% in 2024. The growing adoption of AI platforms is seeing entire industries cash in on AI tools, with healthcare, legal services, financial services, and media\/entertainment leading the way. And it's not just IT departments that are adopting AI-fueled solutions \u2014 the technology is now being used everywhere from customer-facing operations to payroll and HR.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So what\u2019s changed?<\/strong> More competition, for one. A wider bench of companies are duking it out for a piece of the AI market, with big-name tech giants like Google and Apple increasingly pouring resources into developing their own proprietary models. This increased competition has prompted significant shifts in AI market share over the last year, with market darling OpenAI\u2019s slice of the AI pie <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/11\/20\/business-spending-on-ai-surged-500percent-this-year-to-13point8-billion-says-menlo-ventures.html\" style=\"\" rel=\"noopener\">dropping from 50% to 34%<\/a> between 2023 and 2024. A wider playing field has also offered businesses more platforms and models to play with and tweak \u2014 an opportunity that many are taking advantage of.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The tech is much more advanced than people think: <\/strong>Beyond the familiar AI chatbots, these platforms are able to fully perform complex tasks <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8aee7be8-1bf7-486e-b6f9-4e8ea60d509b\/the-corporate-world-is-about-to-get-a-serious-ai-upgrade\" style=\"\" rel=\"noopener\">on behalf<\/a> of their users. \u201cThe agent stuff is real \u2014 it\u2019s not hype,\u201d Tim Tully, a partner at Menlo Ventures, told CNBC. \u201cI don\u2019t think it\u2019s going to cure cancer, necessarily, but is it going to make people more productive and help companies generate revenue? Yes.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We are still in the experimentation phase. <\/strong>Despite its widespread adoption, AI\u2019s full range of applications \u2014 and limitations \u2014 are not yet entirely clear. The tech also continues to face scrutiny with regard to data accuracy and potential privacy and ethics violations. \u201cYou should think of it as a tool, and tools are not intrinsically bad,\u201d said Stefano Puntoni, Wharton marketing professor and faculty co-director of <a target=\"_blank\" href=\"https:\/\/ai.wharton.upenn.edu\/\" style=\"\" rel=\"noopener\">AI at Wharton<\/a>. The key is finding out what the tool is good for, what it isn\u2019t, and not letting it take on a life of its own.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655674 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"655674\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/655674\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655674\" class=\"content-area-description single-story post-655674 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/about-us\/sustainability\/climb2change\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1257.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655675\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655675\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ON THE TUBE TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/\">\r\n                            Succession, but make it fashion                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Succession, but make it fashion&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/&title=Succession, but make it fashion\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Succession%2C+but+make+it+fashion+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Fsuccession-but-make-it-fashion%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1827.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"655676\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/succession-but-make-it-fashion\/1827-jpg-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1827.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1827.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1827.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1827.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655675\" class=\"content-area-description single-story post-655675 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-tube-tonight tag-enterprisepm tag-on-the-tube-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.b7829afb-6a41-4bed-821a-1611292c9ec3.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>? <\/strong><strong>Shows about the fashion world can often feel frivolous,<\/strong> but <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt29766398\/\" style=\"\" rel=\"noopener\">La Maison<\/a> \u2014 a French Apple TV+ drama \u2014 proves that there\u2019s more behind the industry than meets the eye. Beneath the lace and sequins, the stakes are high: mns of dollars, hundreds of jobs, and egos the size of couture ballgowns.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of t<\/strong><strong>he links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Let\u2019s set the scene: <\/strong>Vincent Ledu (Lambert Wilson) is a volatile designer grappling with family and professional drama, as well as a scandal that threatens his professional legacy. Vincent, alongside his former muse Perle Foster (Amira Casar), tries to secure multi-mn USD for his fashion house, Ledu. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>These plans hit a snag when Vincent\u2019s brother, Victor (Pierre Deladonchamps), swoops in<\/strong> with designs that rivals Vincent\u2019s. But when a racist rant by Vincent ends up going viral, things begin to spiral \u2014 thus pushing Perle to secretly team up with Vincent\u2019s daughter Paloma to create something the fashion world has never seen before.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Succession, but makes it fashion:<\/strong> With strong performances and layered storytelling \u2014 along with some unexpected twists \u2014 this series is a compelling family drama with a touch of style.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can watch the show on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/us\/show\/la-maison\/umc.cmc.gs1b84yx68istiomnshllt1i\" style=\"\" rel=\"noopener\">Apple TV+<\/a> or watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=RnJ_HEM1CB4\" style=\"\" rel=\"noopener\">runtime: 2:30<\/a>)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655677\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655677\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">Sports<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/\">\r\n                            Football is back with a vengeance                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Football is back with a vengeance&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/&title=Football is back with a vengeance\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Football+is+back+with+a+vengeance+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Ffootball-is-back-with-a-vengeance%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2096.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"655678\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/football-is-back-with-a-vengeance\/2096-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2096.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"2096.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2096.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2096.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655677\" class=\"content-area-description single-story post-655677 post type-post status-publish format-standard has-post-thumbnail hentry category-_newspack_sports tag-enterprisepm tag-sports wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.b71ee0aa-995c-449d-bd4e-2d08e9e2edc1.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>\u26bd Local and international leagues are finally back after being on break. <\/strong>Don\u2019t get excited just yet \u2014 there are no matches scheduled for today. But you have a weekend full of Egyptian and European league games to look forward to.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of t<\/strong><strong>he links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Nile League:<\/strong> The third round of the Egyptian League starts tomorrow and lasts until Sunday. Pyramids and Al-Ahly Bank will kick the round off at 5pm on Friday, followed by Al-Ittihad and Al-Ahly at 8pm. Zamalek will be hosting Al Masry at 8pm the following day.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the Premier League:<\/strong> On Saturday at 2:30pm, Leicester City will be walking onto the pitch at Stamford Bridge Stadium to face off against Chelsea in the opening of the twelfth round of the English Premier League. The whistle will sound on Arsenal and Nottingham Forest\u2019s match at 5pm the same day. The most anticipated match of the round, between Manchester City and Tottenham, will take place that same night at 7:30pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The other Round 12 matches will kick off at 5pm on Saturday:<\/strong><\/p>\n<ul>\n<li>Fulham vs. Wolves.<\/li>\n<li>Everton vs. Brentford.<\/li>\n<li>Bournemouth vs. Brighton.<\/li>\n<li>Aston Villa vs. Palace.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>**Join the Enterprise Fantasy League by using the code dlrxz4, or by clicking on <\/strong><strong><a target=\"_blank\" href=\"https:\/\/fantasy.premierleague.com\/leagues\/auto-join\/dlrxz4\" style=\"\" rel=\"noopener\">this<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/fantasy.premierleague.com\/leagues\/auto-join\/dlrxz4\" style=\"\" rel=\"noopener\">link<\/a><\/strong><strong>.<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In La Liga:<\/strong> Barcelona will be meeting Celta Vigo on their pitch at 10pm on Saturday for Round 14 of the Spanish league. Despite losing the last round to Sociedad, the Blaugrana are still in the lead with 33 points, six points ahead of Real Madrid, who sit in second place and have one less match under their belt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In Serie A:<\/strong> AC Milan will be hosting Juventus in San Siro at 7pm on Saturday to kick off the thirteenth round of the Calcio. Juve are sixth on the leaderboard with 24 points, with just 2 points needed to bridge the gap with Napoli, which sits at the top. The Rossoneri are one place behind at 7th with 18 points, but have played one match less than their opponents.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Keep your eyes peeled for these matches during the weekend:<\/strong><\/p>\n<ul>\n<li>Bayern vs. Augsburg \u2014 Bundesliga (Friday, 9:30pm).<\/li>\n<li>Paris Saint-Germain vs. Toulouse \u2014 Ligue 1 (Friday, 10pm).<\/li>\n<li>Verona vs. Inter Milan \u2014 Serie A (Saturday, 4pm).<\/li>\n<li>Leverkusen vs. Heidenheim \u2014 Bundesliga (Saturday, 4:30pm).<\/li>\n<li>Dortmund vs. Freiburg \u2014 Bundesliga (Saturday, 4:30pm).<\/li>\n<li>Atletico Madrid vs. Alaves \u2014 La Liga (Saturday, 5:15pm).<\/li>\n<li>Frankfurt vs. Werder Bremen \u2014 Bundesliga (Saturday, 7:30pm).<\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655679\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655679\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">OUT AND ABOUT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/\">\r\n                            Good food, good drinks, and good music                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Good food, good drinks, and good music&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/&title=Good food, good drinks, and good music\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Good+food%2C+good+drinks%2C+and+good+music+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Fgood-food-good-drinks-and-good-music%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1980.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"655680\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/good-food-good-drinks-and-good-music\/1980-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1980.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1980.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1980.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1980.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655679\" class=\"content-area-description single-story post-655679 post type-post status-publish format-standard has-post-thumbnail hentry category-out-and-about tag-enterprisepm tag-out-and-about wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.e9be86d1-c823-4824-974f-19857d53adbd.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING THIS WEEK-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>G<\/strong><strong>ri<\/strong><strong>ll Setup is back.<\/strong> This <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DCbqfyXNIBI\/\" style=\"\" rel=\"noopener\">outdoor culinary concept<\/a> brings delicious food, special cocktails, and great music. It\u2019s taking place tomorrow at ZED Park from 1pm til 9pm. Kids and pets are welcome. Book your spot through the <a target=\"_blank\" href=\"https:\/\/www.technoandchill.com\/events\/Gfx8is9FCx?fbclid=PAZXh0bgNhZW0CMTEAAab1UJvhUmOKbxhcSwoCmY1CiVKX_YGIDFW2ZUAoZOu3YCsvqSOWDe5X82c_aem_O1UJ8AjsPgrPYNOje3XpUA\" style=\"\" rel=\"noopener\">link<\/a> in Grill Setup\u2019s instagram bio. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of t<\/strong><strong>he links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DBwLzFJtyUc\/\" style=\"\" rel=\"noopener\">Sharmoofers<\/a><\/strong><strong> are about to liven the stage at their Malahy concert tomorrow. <\/strong>The concert will start at 7pm. Tickets are available at <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/5940\" style=\"\" rel=\"noopener\">Ticketsmarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The From Alexandria With Love exhibition is open,<\/strong> a tribute to the artistic works of brothers <a target=\"_blank\" href=\"https:\/\/www.bibalex.org\/ar\/center\/details\/seifandadhamwanli\" style=\"\" rel=\"noopener\">Seif and Adham Wanly<\/a> from the 40s to the 70s. The <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/ArtTalksEg\/posts\/pfbid02Eiwjk539KZgoHevHTSchosUU9Vjif5mWDBNcADco4BLBKgJDzevCwx5bZqfrEqadl\" style=\"\" rel=\"noopener\">exhibition<\/a> is taking place at <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/UGqC2G8hmMGAYQgj9\" style=\"\" rel=\"noopener\">Art Talk Gallery<\/a> in Zamalek and you have until Sunday, 24 November to visit.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Time to dust off basketball shoes and jerseys, <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ddleagues\/\" style=\"\" rel=\"noopener\">Double Dribble League<\/a><\/strong><strong> is back.<\/strong> At Maadi Sports Club, guys and gals who play ball will get together in twelve teams and battle it out every Friday for the next 12 weeks. Stay tuned for more details.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">HAPPENING LATER-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Witness the musical theatrical show I Love You, You Are Perfect, Now Change,<\/strong> which dives into love and relationships in a light, comedic way. The show will take place at El Rihany Theater in Downtown on Thursday, 28 November at 8pm. You can book tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/events\/6081\" style=\"\" rel=\"noopener\">TicketsMarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The IL Monte Galala Crystal Lagoons Aquathlon returns.<\/strong> There are events ranging from the Olympic Race to the Family Fun Race where participants can experience excitement, competition, and prize money for top finishers. The Aquathalon will take place on Friday, 29 November starting at 8:00am. View the available courses and sign up through <a target=\"_blank\" href=\"https:\/\/collardtickets.com\/event\/il-monte-galala-crystal-lagoons-aquathlon-vol-2\/\" style=\"\" rel=\"noopener\">Collard Tickets<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A night with Abdel Halim Hafez\u2019s music. <\/strong>The <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DCAUnWNOkJe\/\" style=\"\" rel=\"noopener\">Sawah<\/a> concert with Medhat Saleh and Mai Farouk will take place at the Grand Egyptian Museum on Thursday, 5 December at 8:30 pm. Tickets are available on the <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/6047\" style=\"\" rel=\"noopener\">TicketsMarche<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Prepare for the sixth edition of <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/pyramidshalfmarathon\/\" style=\"\" rel=\"noopener\">The Marakez Pyramids Half Marathon<\/a><\/strong><strong>, organized by the TriFactory.<\/strong> Pick your race of choice and start training, because the marathon will take place on Saturday, 14 December. Note: Ticket prices will increase in a week, so get in line for early bird registration <a target=\"_blank\" href=\"https:\/\/www.pyramidshalfmarathon.com\/reg1\" style=\"\" rel=\"noopener\">on the marathon\u2019s website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Discover the future of blockchain technology<\/strong> at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/cairoblockchainweek\/\" style=\"\" rel=\"noopener\">Cairo Blockchain Week<\/a>. The event will take place from Sunday, 15 December to Tuesday, 17 December at Dar El Darb in the Cairo Citadel. This is an opportunity to connect with global innovators and leaders and enjoy a closing dinner at the Pyramids. Grab your tickets through <a target=\"_blank\" href=\"https:\/\/allevents.in\/cairo\/cairo-blockchain-week\/80005581120512\" style=\"\" rel=\"noopener\">All Events<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/out-and-about\/\">Out and About<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655681\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655681\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">Ears to the Ground<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/a-minute-for-your-mind\/\">\r\n                            A minute for your mind                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/a-minute-for-your-mind\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/a-minute-for-your-mind\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/a-minute-for-your-mind\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=A minute for your mind&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/a-minute-for-your-mind\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/a-minute-for-your-mind\/&title=A minute for your mind\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=A+minute+for+your+mind+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Fa-minute-for-your-mind%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/a-minute-for-your-mind\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655681\" class=\"content-area-description single-story post-655681 post type-post status-publish format-standard hentry category-ears-to-the-ground tag-ears-to-the-ground tag-enterprisepm wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.613f894d-054b-4216-bad1-6517028bb6b2.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> ? <strong>If you\u2019ve ever thought, \u201cI don\u2019t have time to meditate,\u201d this podcast will prove you <\/strong><strong>wrong. <\/strong>Mindfulness Minute offers one-minute meditation sessions designed to balance your mind and body while addressing stressors big and small. Whether you\u2019re tackling a tough day or simply need a breather, each episode serves as a tiny but powerful pause in your routine.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of t<\/strong><strong>he links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The podcast\u2019s episodes have something for everyone: <\/strong>If nature is your happy place, <a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/139-mindfulness-minute-96972136\/episode\/forest-walk-99361459\/\" style=\"\" rel=\"noopener\">Forest<\/a><a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/139-mindfulness-minute-96972136\/episode\/forest-walk-99361459\/\" style=\"\" rel=\"noopener\">Walk<\/a> will invite you to visualize a serene woodland path, reconnecting you with the earth\u2019s grounding energy. For a more therapeutic effect, <a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/139-mindfulness-minute-96972136\/episode\/healing-difficult-childhood-memory-101839700\/\" style=\"\" rel=\"noopener\">Healing Difficult Childhood Memories<\/a> will guide you through brief but impactful steps toward emotional healing. For those looking to manifest their desires, there\u2019s even a quick session \u2014 dubbed <a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/139-mindfulness-minute-96972136\/episode\/manifest-in-1-minute-101839221\/\" style=\"\" rel=\"noopener\">Manifest<\/a> \u2014 to help you move from intention to action.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In just 60 seconds you can shift your perspective, calm your thoughts, or spark a <\/strong><strong>moment of joy.<\/strong> The soothing narration and targeted themes ensure each session feels purposeful, whether you\u2019re on a coffee break, commuting, or simply taking a pause.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO LISTEN- <\/strong>You can listen to the podcast on <a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/139-mindfulness-minute-96972136\/\" style=\"\" rel=\"noopener\">iHeart Podcasts<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ears-to-the-ground\/\">ears to the ground<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655682 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"655682\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/655682\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655682\" class=\"content-area-description single-story post-655682 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/206.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655683\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655683\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/what-the-markets-are-doing-on-21-november-2024\/\">\r\n                            What the markets are doing on 21 November 2024                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/what-the-markets-are-doing-on-21-november-2024\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/what-the-markets-are-doing-on-21-november-2024\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/what-the-markets-are-doing-on-21-november-2024\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 21 November 2024&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/what-the-markets-are-doing-on-21-november-2024\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/what-the-markets-are-doing-on-21-november-2024\/&title=What the markets are doing on 21 November 2024\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+21+November+2024+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Fwhat-the-markets-are-doing-on-21-november-2024%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/what-the-markets-are-doing-on-21-november-2024\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655683\" class=\"content-area-description single-story post-655683 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.2c3af03d-380e-40a9-9539-1372d9cec393.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.1% at today\u2019s close<\/strong> on turnover of EGP 3.0 bn (29% below the 90-day average). Regional investors were the sole net buyers. The index is up 23.1% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Faisal Islamic Bank -EGP (+3.3%), Elsewedy Electric (+2.1%) and Eastern Company (+1.8%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>B Investments Holding (-2.6%), Emaar Misr (-1.7%) and TMG Holding (-1.7%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655684\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8fon938\" data-v=\"4\" data-block-id=\"8fon938\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8fon938-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8fon938-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-m9q35y3\" data-v=\"4\" data-block-id=\"m9q35y3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-m9q35y3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-m9q35y3-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655685\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"655685\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">8<\/div>\r\n\r\n                    <p class=\"f-graphik\">SPENDING IT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/\">\r\n                            The new cost of ownership                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=The new cost of ownership&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/&title=The new cost of ownership\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=The+new+cost+of+ownership+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F11%2F21%2Fthe-new-cost-of-ownership%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1876.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"655686\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/the-new-cost-of-ownership\/1876-jpg-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1876.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1876.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1876.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1876.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655685\" class=\"content-area-description single-story post-655685 post type-post status-publish format-standard has-post-thumbnail hentry category-spending-it tag-enterprisepm tag-ever-given tag-spending-it wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.c0b09a86-611f-49e1-a718-af0d366d2805.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Subscription-based models have taken over the business world. <\/strong>The Subscription Economy Index (SEI), which tracks the performance of companies that offer subscription-based services, reported in 2023 that the subscription economy had <a target=\"_blank\" href=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/03\/Zuora_SEI_2023_Q2.pdf\" style=\"\" rel=\"noopener\">grown<\/a> by 435% since 2012, at 3.7 times the rate of companies in the S&P 500, which predominantly comprises traditional product-based businesses. The subscription economy is expected to reach a <a target=\"_blank\" href=\"https:\/\/erp.today\/the-rise-of-subscription-economy-a-win-win-for-consumers-and-businesses\/#:~:text=It%20is%20expected%20to%20grow%20even%20more%20by%20reaching%20a%20market%20size%20of%20%241.5tn%20by%202025.\" style=\"\" rel=\"noopener\">market size<\/a> of USD 1.5 tn by 2025.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(Tap or click the headline above to read this story with all of t<\/strong><strong>he links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>They\u2019ve also taken over our lives.<\/strong> We now pay monthly fees to watch movies, listen to music, and play video games. Depending on the products you use, you might also find yourself paying to use all the features on your <a target=\"_blank\" href=\"https:\/\/www.singer.com\/pages\/mysewnet?srsltid=AfmBOordmsWRvt7HJkHOTyqDwTBJX1WdTXU1m0nGH1oZLyiuD374NFhj\" style=\"\" rel=\"noopener\">sewing machine<\/a>, your <a target=\"_blank\" href=\"https:\/\/www.consumerreports.org\/health\/toothbrushes\/electric-toothbrush-subscriptions-a5468862268\/\" style=\"\" rel=\"noopener\">toothbrush<\/a>, your <a target=\"_blank\" href=\"https:\/\/me.pcmag.com\/en\/computers-electronics\/18149\/lg-wants-you-to-subscribe-to-your-fridge\" style=\"\" rel=\"noopener\">fridge<\/a>, or your <a target=\"_blank\" href=\"https:\/\/www.wired.com\/story\/gadget-lab-podcast-593\/#:~:text=Big%20stuff%20like%20driver%20assistance%20features%20or%20fast%20charging%20capability,a%20yearly%20or%20monthly%20fee.\" style=\"\" rel=\"noopener\">car<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But we\u2019re losing more than money \u2014 subscriptions are changing our relationship with <\/strong><strong>the things we use and rely on in a dangerous way.<\/strong> Now, consumers are expected to buy an expensive physical product and then keep paying to use it. Perhaps the most egregious culprit is HP, whose printers now simply do not function without an ongoing subscription to Instant Ink, their refill service, even with full ink cartridges. If the owner\u2019s payment method expires or the printer loses network connectivity, HP remotely bricks your device.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If what you bought can be legally taken away from you at the whim of the company, you <\/strong><strong>don\u2019t own the product, you\u2019re licensing it.<\/strong> Cough, Microsoft Office, <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/fcf7476d-f019-411e-9649-f9373e976832\/digital-game-ownership-is-dead\" style=\"\" rel=\"noopener\">Playstation and Ubisoft<\/a>, cough.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But to point the finger at any one company, we\u2019d have to go back to the 15th century.<\/strong> The subscription model has been around <a target=\"_blank\" href=\"https:\/\/www.upscribe.io\/blog\/from-saas-to-stitchfix-a-look-back-at-the-history-of-the-subscription-model\/\" style=\"\" rel=\"noopener\">at least<\/a> since the invention of the printing press. People interested in regularly receiving issues from newspapers or magazines signed up by writing their initials at the bottom of an agreement document. In fact, that\u2019s where the <a target=\"_blank\" href=\"https:\/\/www.etymonline.com\/word\/subscribe\" style=\"\" rel=\"noopener\">term<\/a> subscribe \u2014 sub (under), scribe (write) \u2014 comes from. By entering this agreement, the publisher earned customer loyalty, and therefore a predictable steady revenue, and in return offered their customers a convenience and\/or extra value. In this case, it was the latest issue being delivered to their doorstep.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Media subscriptions as we know them were born in 1948. <\/strong>Cable TV offered paying customers higher quality signals at an affordable price. But people were bound to TV programming. In 1997, Netflix was born, and extended that concept to on-demand media. Going an extra step beyond video rental stores, Netflix offered their customers free doorstep delivery and no late fees. When they relaunched as a streaming service in 2007, they provided an invaluable service \u2014 unlimited movies and TV shows on demand that you don\u2019t have to store or return, all for an affordable monthly fee. And through the 2000s and early 2010s, the balance of consumer convenience and monthly fees held.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So how did we get here?<\/strong> The new category of subscriptions where we pay to keep using something we already own all started with <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/\" style=\"\" rel=\"noopener\">Salesforce<\/a>. What kind of software they sold isn\u2019t important \u2014 it\u2019s how they sold it. Since the introduction of purchasable software, if you wanted to install it, you\u2019d buy a CD-ROM and use it for as long as you\u2019d like. Back then, technology was advancing so rapidly that new versions of the software would be released each year with a ton of new features, prompting existing customers to shell out for newer updates. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And then, in 1999, Salesforce pioneered downloadable or cloud-based software.<\/strong> No manual install, no big upfront costs for software that would be obsolete in a few years \u2014 just a small monthly fee, and you\u2019d always have the latest version. Software was <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/company\/our-story\/#:~:text=The%20cloud%20was,the%20technology%20industry.\" style=\"\" rel=\"noopener\">no longer<\/a> a product that you buy in a box, it was a service that you paid a monthly fee to use.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It was a huge success.<\/strong> Salesforce went public in 2004 and was the <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2004\/06\/23\/business\/salesforcecom-top-ipo-of-the-year.html\" style=\"\" rel=\"noopener\">top performing<\/a> IPO of the year. And everyone followed suit. In 2010, Microsoft launched Office 365, the Office suite to a subscription-based offering. Since then, Microsoft has seen a <a target=\"_blank\" href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/MSFT\/microsoft\/revenue\" style=\"\" rel=\"noopener\">187%<\/a> increase in revenue, from USD 73.7 bn in 2012 to USD 211.9 bn in 2023, much of which was driven by cloud and subscription services. Adobe went subscription-only with Creative Cloud in 2013. Most people still consider Apple a products company, but lately, their fastest growing revenue stream is their <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/10\/31\/apple-services-is-100-billion-per-year-juggernaut-but-growth-slowing.html\" style=\"\" rel=\"noopener\">USD 25 bn<\/a> subscriptions unit, which grew 12% last year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But people are sick and tired of having to pay subscriptions for everything, <\/strong><a target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/people-are-sick-and-tired-of-all-their-subscriptions-cbee7e03\" style=\"\" rel=\"noopener\">says<\/a> the Wall Street Journal. Well, we assume \u2014 the WSJ article is locked behind a subscription paywall. Investors love software as a service, but where\u2019s the customer value? Today, Adobe Photoshop costs <a target=\"_blank\" href=\"https:\/\/www.adobe.com\/products\/photoshop\/landpa.html?gclid=Cj0KCQiAi_G5BhDXARIsAN5SX7om3dukmirFabECiWiTz5aGyDWOIJf7PGTkNqEgP6Pl1Xqd1Kv3yhYaArKsEALw_wcB&skwcid=AL!3085!3!697156078318!e!!g!!how%20much%20does%20photoshop%20cost&mv=search&mv=search&mv2=paidsearch&sdid=2XBSBWBF&ef_id=Cj0KCQiAi_G5BhDXARIsAN5SX7om3dukmirFabECiWiTz5aGyDWOIJf7PGTkNqEgP6Pl1Xqd1Kv3yhYaArKsEALw_wcB:G:s&s_kwcid=AL!3085!3!697156078318!e!!g!!how%20much%20does%20photoshop%20cost!19781876805!146806085276&gad_source=1\" style=\"\" rel=\"noopener\">USD 276<\/a> a year, which is a cheaper upfront cost than the <a target=\"_blank\" href=\"https:\/\/www.postmagazine.com\/Publications\/Post-Magazine\/2005\/June-1-2005\/REVIEW-ADOBE-PHOTOSHOP-CS2-V-9.aspx\" style=\"\" rel=\"noopener\">USD 600<\/a> you would have paid for in 1990, but in less than two years, you will have exceeded the cost of software that you would have only needed to upgrade every 2-3 years.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What additional value are you getting for the increased cost? Not much. <\/strong>The software isn\u2019t really improving drastically enough to warrant a continuous payment. Word also hasn\u2019t <a target=\"_blank\" href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365-life-hacks\/writing\/history-of-microsoft-word\" style=\"\" rel=\"noopener\">evolved that much<\/a> since 2006 except for a few stylistic changes. RIP <a target=\"_blank\" href=\"https:\/\/seattlemet.com\/news-and-city-life\/2022\/08\/origin-story-of-clippy-the-microsoft-office-assistant\" style=\"\" rel=\"noopener\">Clippy<\/a>. \u201cOver time, companies have seen this as a new way to squeeze some extra money out of consumers,\u201d law professor Aaron Perzanowski <a target=\"_blank\" href=\"https:\/\/substack.perfectunion.us\/p\/why-youre-spending-over-300-a-month\" style=\"\" rel=\"noopener\">told<\/a> More Perfect Union.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And so, subscriptions crawled out of our screens and into our physical belongings.<\/strong> \u201cIt became really cheap to introduce network connectivity and embedded software into devices,\u201d said Perzanowski. \u201cSo we see all sorts of things that don\u2019t really need software, that don\u2019t really need a WiFi connection, that now have them.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When manufacturers advertise smart products, the software is a selling point, promising <\/strong><strong>all sorts of flashy features.<\/strong> But smart appliances have <a target=\"_blank\" href=\"https:\/\/www.which.co.uk\/news\/article\/the-truth-behind-smart-appliance-security-updates-aERdx7b1sdHq#:~:text=But%20when%20you%20add%20software%20into%20the%20mix%2C%20these%20products%20could%20have%20a%20much%20shorter%20life%2D%20at%20least%20in%20terms%20of%20their%20full%20functionality.\" style=\"\" rel=\"noopener\">shorter lifespans<\/a> than regular \u201cdumb\u201d ones, and turns out people <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/08\/09\/why-dumb-technology-vs-smart-gadgets\/\" style=\"\" rel=\"noopener\">don\u2019t even use<\/a> all those fancy features. Plus, software gets buggy and needs a lot of maintenance. If you\u2019re relying on something important and the software glitches, it\u2019s actually making our lives less safe, less durable, and weirdly hostile.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>All by design.<\/strong> HP CEO Enrique Lores told CNBC\u2019s Jim Cramer (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=fT8TT5Q7OHU\" style=\"\" rel=\"noopener\">watch<\/a>, runtime: 7:30) in no uncertain terms that this business model is a shameless cash grab. \u201cOur goal was to reduce the number of what we call \u2018unprofitable customers.\u2019 Because every time a customer buys a printer, it\u2019s an investment for us. And if this customer doesn\u2019t print enough or doesn\u2019t use our supplies, it\u2019s a bad investment.\u201d By Lores\u2019 admission, subscriptions hope to make money off of you just because you own their product. \u201cThose kinds of subscription offerings aren\u2019t adding new value,\u201d says Perzanowski. \u201cThey\u2019re imposing a tax on using the things that we [have] already paid for.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Computer everything: <\/strong>Section 1201 of the US Digital Millennium Copyright Act (DMCA) was passed in 1998 to prevent piracy, and it applies to anything with a computer in it. When the law passed, that meant PCs and DVDs, but now it\u2019s everything we own. And companies use copyright as the legal covering to lock us out of our own stuff.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You\u2019re not paying for convenience anymore, you\u2019re paying to not get inconvenienced. <\/strong>Subscription-based companies don\u2019t care how <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e25c6f1b-e911-4b4e-ba7e-1c86491b7d63\/why-we%25e2%2580%2599re-seeing-so-many-online-ads,-and-how-it%25e2%2580%2599s-about-to-get-worse#:~:text=Creating%20a%20premium,more%20enjoyable%20experience.\" style=\"\" rel=\"noopener\">miserable<\/a> our experiences are as long as they make a profit. Now, companies don\u2019t have to earn our loyalty to get that predictable revenue, they can just force it with their software locks, legally protected by our outdated copyright laws.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ever-given\/\">Ever Given<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/spending-it\/\">SPENDING IT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"655687\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/11\/21\/655687\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-655687\" class=\"content-area-description single-story post-655687 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 November - 31 January (Friday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/ddleagues\/\" style=\"\">Double Dribble League<\/a><\/span><span style=\"font-weight:400;\"> at the Maadi Sports Club.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 November - 31 December (Tuesday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DAZCF1pNUjl\/\" style=\"\">Cairo Prints Exhibition<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/maps.app.goo.gl\/PUMomnHRg8zFUKvUA\" style=\"\">Garden City<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">12-24 November (Tuesday-Sunday): From Alexandria With Love exhibition at Art Talk Gallery in Zamalek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13-22 November (Wednesday-Friday): Cairo International Film Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2<\/span><span>2 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCbqfyXNIBI\/\" style=\"\">Grill Setup<\/a><\/span><span style=\"font-weight:400;\"> at Zed Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">22 November (Friday): TriFactory TMK Run at District 5.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6048\" style=\"\">Arees El Bahr Play<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/5940\" style=\"\">Sharmoofers<\/a><\/span><span style=\"font-weight:400;\"> at Malahy. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCUbPrAMkOR\/\" style=\"\">Rahet Bally Experience<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah, Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 November (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/omar-khairat-concert\/\" style=\"\">Omar Khairat concert<\/a><\/span><span style=\"font-weight:400;\"> at Monaco Hall, Triumph Luxury Hotel.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 November (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCXG6-MNJDI\/\" style=\"\">WKND Comedy<\/a><\/span><span style=\"font-weight:400;\"> at Boom Room, OpenAir Mall Madinaty. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 November (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCb78I5IV5i\/\" style=\"\">Saad Al Oud<\/a><\/span><span style=\"font-weight:400;\"> Concert at Boom Room, OpenAir Mall Madinaty. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/events\/6081\" style=\"\">I love you, you are perfect, now change<\/a><\/span><span style=\"font-weight:400;\"> play at El Rihany Theatre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/il-monte-galala-crystal-lagoons-aquathlon-vol-2\/\" style=\"\">Crystal Lagoons Aquathlon VOL.2<\/a><\/span><span style=\"font-weight:400;\"> at IL Monte Galala, Ein El Sokhna. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 November (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCU6D6kAfye\/\" style=\"\">Omar Khairat concert<\/a><\/span><span style=\"font-weight:400;\"> at Bassily Auditorium in AUC. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 December (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCUrU8utuEm\/\" style=\"\">Ali El Haggar Tetrat W Zekrayat concert<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 December (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/6019\" style=\"\">Muslim<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 December (Thursday): Abdel Halim Hafez tribute <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCAUnWNOkJe\/\" style=\"\">concert<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 December (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DBtexq7tV7D\/?img_index=2\" style=\"\">Tul8te<\/a><\/span><span style=\"font-weight:400;\"> at ZED park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 December (Friday): TriFactory PMH warm-up run at District 5.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DCSkEdPNXXy\/\" style=\"\">Marwan Pablo and Nayer Nagui concert<\/a><\/span><span style=\"font-weight:400;\"> at Grand Egyptian Museum. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairo.beacon.com.eg\/\" style=\"\">AFP Future of Finance<\/a><\/span><span style=\"font-weight:400;\"> at Conrad Cairo Hotel & Casino. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 December (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/aura-festival\/\" style=\"\">Aura Music Festival<\/a><\/span><span style=\"font-weight:400;\"> at Lac Du Caire.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 December (Saturday): TriFactory\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/pyramidshalfmarathon\/\" style=\"\">The Marakez Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15-17 December (Sunday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/cairoblockchainweek\/\" style=\"\">Cairo Blockchain Week<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Citadel.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":655669,"template":"","categories":[],"tags":[],"class_list":["post-655668","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"0b0d6b57-d454-4a6a-b540-ce2411988177","teaser":"","photo_url":"https:\/\/ent.news\/2024\/11\/2112.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Subscription economy - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscription economy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T01:30:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/\",\"name\":\"Subscription economy - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-11-21T00:00:00+00:00\",\"dateModified\":\"2025-12-18T01:30:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Afternoon\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/PMarchives\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Subscription economy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Subscription economy - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/","og_locale":"en_US","og_type":"article","og_title":"Subscription economy","og_url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/","og_site_name":"EnterpriseAM Egypt","article_modified_time":"2025-12-18T01:30:45+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/","url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/","name":"Subscription economy - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1","datePublished":"2024-11-21T00:00:00+00:00","dateModified":"2025-12-18T01:30:45+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/2112.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/subscription-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Afternoon","item":"https:\/\/enterpriseam.com\/egypt\/PMarchives\/"},{"@type":"ListItem","position":3,"name":"Subscription economy"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/655668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/afternoon"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/655669"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=655668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=655668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=655668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}