{"id":640127,"date":"2024-08-20T00:00:00","date_gmt":"2024-08-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=640127"},"modified":"2025-12-17T16:53:31","modified_gmt":"2025-12-17T16:53:31","slug":"swipe-for-a-friend","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/swipe-for-a-friend\/","title":{"rendered":"Swipe for a friend"},"content":{"rendered":"<section id=\"640129\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"640129\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/\">\r\n                            Blinken is in town pushing for a ceasefire                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Blinken is in town pushing for a ceasefire&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/&title=Blinken is in town pushing for a ceasefire\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Blinken+is+in+town+pushing+for+a+ceasefire+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F08%2F20%2Fblinken-is-in-town-pushing-for-a-ceasefire%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1797.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"640130\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/blinken-is-in-town-pushing-for-a-ceasefire\/1797-jpg-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1797.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1797.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1797.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1797.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640129\" class=\"content-area-description single-story post-640129 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-antony-blinken tag-enterprisepm tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.720564ab-9742-4697-8f85-db704561e18b.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, all, and happy hump day. <\/strong>It\u2019s another quiet day on the business front as we hit the midpoint of the workweek. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>US Secretary of State Antony Blinken <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/blinken-egypt-seeking-progress-towards-ceasefire-gaza-deal-2024-08-20\/\" style=\"\" rel=\"noopener\">has touched down in Egypt<\/a><\/strong>, following a trip to Israel earlier this week. The US\u2019 top diplomat has met with <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/Egy.Pres.Spokesman\/posts\/pfbid02b7Cv7xaRJHzwjFfQxyJkKANbicVzHhLX8iChmmq8EWQeUqRkg1aBd9po4Wejtmu6l\" style=\"\" rel=\"noopener\">President Abdel Fattah El Sisi<\/a> to discuss ongoing negotiations over a ceasefire between Israel and Hamas.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As things stand: <\/strong>Last night, Blinken <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/149fbb8f-ab61-4fb7-8abc-1055c5fee5ca\/egp-2-coin-to-launch-by-2025\" style=\"\" rel=\"noopener\">said<\/a> that Israeli Prime Minister Benjamin Netanyahu has accepted a \u201cbridge proposal\u201d for a ceasefire in Israel\u2019s war on Gaza. Senior government officials from Egypt, Qatar, and the US are set to reconvene in Cairo before the end of the week in a bid to finalize an agreement based on the proposal presented in Doha last week.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"http:\/\/finance2024.enterprise.news\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1433.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One story is dominating the front pages this afternoon: <\/strong>British tech tycoon Mike Lynch and five of his guests are <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/bb1beb3d-61e2-4676-a102-7035aa805a50\" style=\"\" rel=\"noopener\">lost at sea<\/a> after his luxury yacht \u201cBayesian\u201d was hit by bad weather, causing it to sink. Twenty-two guests and crew had been aboard the boat \u2014 15 have been rescued by the Italian coast guard and another was found dead. The remaining six missing include Lynch, his 18-year-old daughter, and Morgan Stanley\u2019s Jonathan Bloomer.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>It might be time to turn down the AC: <\/strong>The Electricity Ministry has reportedly begun <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/39d605cc-f8fe-4f7d-bcd8-3bc3d241fbce\/higher-consumption-households-are-already-being-charged-40%2525-more-for-electricity--electricity-ministry-sources\" style=\"\" rel=\"noopener\">implementing hikes<\/a> that will see household electricity prices rising by 14-40%.<\/li>\n<li><strong>Foreign investments in local debt rose in May: <\/strong>Foreign investments in Egypt\u2019s t-bills <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/60390891-c174-441a-b328-f626cfab46de\/foreign-investments-in-egypt%25e2%2580%2599s-t-bills-were-up-again-in-may-for-third-consecutive-month-following-egp-float\" style=\"\" rel=\"noopener\">sat at USD 37.5 bn (EGP 1.8 tn)<\/a> by the end of May, up USD 2.5 bn from USD 35.2 bn (EGP 1.7 tn) in April.<\/li>\n<li><strong>Government is dead set on its massive wheat buy: <\/strong>The government will announce the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0162d03a-6ea9-4768-a144-65b72b781d31\/egyptian-gov%25e2%2580%2599t-still-on-track-to-secure-3.8-mn-tons-of-wheat-by-year%25e2%2580%2599s-end,-says-supply-minister\" style=\"\" rel=\"noopener\">purchase of 3.8 mn tons of wheat<\/a> before the end of the year.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>The mercury is peaking in Cairo at a high of 39\u00b0C before simmering to a moderate low of 26\u00b0C by nightfall, according to our favorite weather app. Sahel and Alexandria are seeing cooler weather, with highs of 33-35\u00b0C and lows of 25-26\u00b0C.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/antony-blinken\/\">Antony Blinken<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"640131 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"640131\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/640131\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640131\" class=\"content-area-description single-story post-640131 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/beltonemortgage.com\/en\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/274.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"640132\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"640132\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/big-corporations-are-starting-to-see-ai-as-more-foe-than-friend\/\">\r\n                            Big corporations are starting to see AI as more foe than friend                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n 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href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/big-corporations-are-starting-to-see-ai-as-more-foe-than-friend\/&title=Big corporations are starting to see AI as more foe than friend\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Big+corporations+are+starting+to+see+AI+as+more+foe+than+friend+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F08%2F20%2Fbig-corporations-are-starting-to-see-ai-as-more-foe-than-friend%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/big-corporations-are-starting-to-see-ai-as-more-foe-than-friend\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1799.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"640133\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/big-corporations-are-starting-to-see-ai-as-more-foe-than-friend\/1799-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1799.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1799.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1799.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1799.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640132\" class=\"content-area-description single-story post-640132 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute tag-technology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.094c616a-dde0-4c95-8ee4-703e3cbd2b9f.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Big corporations are starting to see AI as more foe than friend.<\/strong> Employees have long felt the wrath of AI since ChatGPT's launch in November 2022, with over <a target=\"_blank\" href=\"https:\/\/news.crunchbase.com\/startups\/tech-layoffs\/#:~:text=Layoffs%20during%20the%20week%20ended,to%20a%20Crunchbase%20News%20tally.\" style=\"\" rel=\"noopener\">83.9k<\/a> Silicon Valley jobs slashed this year, following the AI-fueled layoff frenzy in 2023 that left around <a target=\"_blank\" href=\"https:\/\/news.crunchbase.com\/startups\/tech-layoffs\/#:~:text=How%20many%20recent%20tech%20layoffs,were%20laid%20off%20in%202022.\" style=\"\" rel=\"noopener\">200k<\/a> employees unemployed. The job cuts were the result of optimism for an AI-led future at lower operational costs, but now 56% of Fortune 500 companies cite AI as a <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/5ee96d38-f55b-4e8a-b5c1-e58ce3d4111f\" style=\"\" rel=\"noopener\">risk factor<\/a> in their annual reports \u2014 a significant bump from just 9% in 2022.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Bigwigs aren\u2019t worried about the loss of human touch.<\/strong> The primary concern is keeping up with the competition, some of which are more adept at exploiting what was meant as an aid to workers, not a replacement. Hostile consumer sentiment due to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2f7fbe7e-bb70-4d04-95de-a54cb0ea00a0\/the-father-of-microfinance-finds-a-new-home-in-politics#:~:text=Privacy%2C%20please%3A%20Consumers%20don%E2%80%99t%20trust%20tech%20companies%20with%20their%20data.%20It%E2%80%99s%20no%20secret%20that%20AI%20is%20built%20on%20scraping%20human%20data%2C%20work%2C%20and%20information%20from%20across%20the%20internet%2C%20typically%20without%20consent.\" style=\"\" rel=\"noopener\">ethical and privacy concerns<\/a> surrounding the tech has also started impacting the reputation of companies <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a9d98bdf-5e50-488b-afb0-d02f6f4a1318\/%253cmark%253eai%253c%2Fmark%253e%253cmark%253e-marketing%253c%2Fmark%253e-is-hurting-your-sales\" style=\"\" rel=\"noopener\">advertising<\/a> their use of AI, forcing executives to start reconsidering its inclusion.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The industries with the largest concerns: <\/strong>According to the Financial Times, 90% of US media and entertainment companies and 86% of software and technology companies called \u201cfast-growing\u201d AI systems a business risk. Over half of healthcare, financial, and retail services, and aerospace companies voiced the same concerns. Netflix, already in a struggle with <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/33eb3e7d-972e-487a-8c66-a2ed0ce23cca\/%253cmark%253euser-generated%253c%2Fmark%253e-content-may-be-the-future-of-media\" style=\"\" rel=\"noopener\">user-generated content<\/a>, is worried that AI use by their competitors will affect its \u201cability to compete effectively\u201d and that \u201coperations could be adversely impacted.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> As loneliness becomes a modern epidemic, a new breed of apps is swooping in <\/strong><strong>to help strangers connect.<\/strong> Forget dating apps \u2014 <a target=\"_blank\" href=\"https:\/\/thebreakfast.app\/\" style=\"\" rel=\"noopener\">The Breakfast<\/a> wants to unite people over a <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/08\/19\/social-apps-friends-strangers\/\" style=\"\" rel=\"noopener\">shared meal<\/a>, arranging dinners in several cities around the world, platonically connecting folks over food, promising \u201cNo dating or networking. Just breakfast.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The loneliness epidemic:<\/strong> One in five workers report feeling lonely, and the numbers climb the less time spent at the office. Some 21% of hybrid employees and 25% of fully remote workers feel lonely, according to a survey conducted by <a target=\"_blank\" href=\"https:\/\/www.gallup.com\/workplace\/645566\/employees-worldwide-feel-lonely.aspx\" style=\"\" rel=\"noopener\">Gallup<\/a> in February. Apps like The Breakfast are hitting the ground running to create a space where friendships can thrive, especially for those who crave more than push notifications from Slack and Email.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As people ditch the swiping game for real connections, big names are following suit.<\/strong> <a target=\"_blank\" href=\"https:\/\/bumble.com\/\" style=\"\" rel=\"noopener\">Bumble<\/a>, the dating app that wants to be so much more, recently snapped up <a target=\"_blank\" href=\"https:\/\/www.geneva.com\/\" style=\"\" rel=\"noopener\">Geneva<\/a>, an app focused on fostering friendships, even after launching Bumble BFF mode on their app. Bumble CEO Lidiane Jones noted that younger users are feeling increasingly isolated, and that \u201cplatonic bonds [are] core to the company\u2019s future business.\u201d Her sentiments were echoed by other Silicon Valley execs, including Maxime Barbier, co-founder and CEO of <a target=\"_blank\" href=\"https:\/\/timeleft.com\/\" style=\"\" rel=\"noopener\">Timeleft<\/a>, who says that <a target=\"_blank\" href=\"https:\/\/www.forbes.com\/health\/dating\/dating-app-fatigue\/\" style=\"\" rel=\"noopener\">dating app fatigue<\/a> is the reason behind the change in user behavior.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n  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entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/neo\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/989.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"640135\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"640135\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/facing-inequality-through-a-sixth-graders-eyes\/\">\r\n                            Facing inequality through a sixth-graders eyes                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/facing-inequality-through-a-sixth-graders-eyes\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" 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data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/facing-inequality-through-a-sixth-graders-eyes\/1769-jpg-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1769.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1769.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1769.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1769.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640135\" class=\"content-area-description single-story post-640135 post type-post status-publish format-standard has-post-thumbnail hentry category-enterprise-recommends-2 tag-armageddon-time tag-enterprise-recommends tag-enterprisepm tag-on-the-tube-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.3dadbdb7-796b-4b55-844f-8f13b52ceaa5.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? <\/strong><strong>ON THE TUBE TONIGHT-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">(all times CLT)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>What can a sixth-grader do about inequality? <\/strong>Set in 1980s Queens, <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt10343028\/\" style=\"\" rel=\"noopener\">Armageddon<\/a><a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt10343028\/\" style=\"\" rel=\"noopener\">Time<\/a> opens a portal into the complexities of childhood and privilege through the eyes of sixth-grader Paul Graff (Banks Repeta).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The story unfolds at Public School 173<\/strong>, where Paul and his friend Johnny Davis (Jaylin Webb) form a bond in the cauldron of rebellion against their disdainful teacher Mr. Turkeltaub (Andrew Polk). What should be harmless youthful antics and their consequences end up serving as a microcosm for larger themes of race and privilege, opening Paul\u2019s eyes to the reality of Johnny\u2019s life as one of the few black students at the school.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Paul\u2019s (star-studded) family: <\/strong>His father Irving (Jeremy Strong), mother Esther (Anne Hathaway), and grandfather Aaron (Anthony Hopkins) are central to his evolving understanding of American privilege and power. The Graffs, while outwardly progressive and sympathetic, are entangled in contradictions, sending Paul\u2019s older brother to a prestigious private school funded by less savory benefactors like the Trump family.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The film is a nuanced reflection on the legacy of privilege and the painful process of<\/strong><strong> coming to terms with one's place in a flawed world.<\/strong> Through Paul\u2019s journey and his friendship with Johnny, the film offers a sobering yet deeply affecting commentary on race, privilege, and the struggles that define adolescence through the tender eyes of a 12-year-old.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can watch the film on <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/be-en\/title\/81608219\" style=\"\" rel=\"noopener\">Netflix<\/a> or watch the trailer (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=MvPV630HrHM\" style=\"\" rel=\"noopener\">runtime: 2:25<\/a>).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/armageddon-time\/\">Armageddon Time<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"640140 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"640140\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/640140\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640140\" class=\"content-area-description single-story post-640140 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/206.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"640141\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"640141\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/what-the-markets-are-doing-on-20-august-2024\/\">\r\n                            What the markets are doing on 20 August 2024                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/what-the-markets-are-doing-on-20-august-2024\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li 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2024&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/what-the-markets-are-doing-on-20-august-2024\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/what-the-markets-are-doing-on-20-august-2024\/&title=What the markets are doing on 20 August 2024\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+20+August+2024+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F08%2F20%2Fwhat-the-markets-are-doing-on-20-august-2024%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/what-the-markets-are-doing-on-20-august-2024\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640141\" class=\"content-area-description single-story post-640141 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.96600b75-805e-45b5-84ad-9dd02f19b672.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 2.0% at today\u2019s close<\/strong> on turnover of EGP 4.3 bn (19.3% above the 90-day average). International investors were the sole net buyers. The index is up 20.2% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Elsewedy Electric (+6.5%), EFG Holding (+6.4%), and Oriental Weavers (+4.5%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Juhayna (-3.3%), Telecom Egypt (-0.7%), and Cleopatra Hospitals (-0.6%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                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stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fyc4ygd-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-h7rmval\" data-v=\"4\" 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of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/meet-our-founder-of-the-week-brown-noses-omar-abdalla\/\">\r\n                            Meet our founder of the week: Brown Nose\u2019s Omar Abdalla                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/meet-our-founder-of-the-week-brown-noses-omar-abdalla\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" 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data-attachment-id=\"640144\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/meet-our-founder-of-the-week-brown-noses-omar-abdalla\/1790-jpg-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1790.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1790.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1790.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1790.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640143\" class=\"content-area-description single-story post-640143 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-of-the-week tag-brown-nose tag-enterprisepm tag-founder-of-the-week tag-omar-abdalla wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.8e69bf01-1bc5-4c97-9d60-bae67dd3d9c7.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>OUR FOUNDER OF THE WEEK- <\/strong>Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Omar Abdalla (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/omar-abdalla-b82652a9\/\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), co-founder and CEO of Brown Nose Coffee.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Omar Abdalla and I am the co-founder and CEO of Brown Nose Coffee,<\/strong> a specialty coffee roaster and cafe based out of Cairo. We source, roast, and brew our own coffee from the best ingredients we can find, putting quality and people first.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It all started five or six years after graduation. <\/strong>I graduated in 2013 with a bachelor\u2019s degree in marketing from John Molson School of Business in Montreal, Canada \u2014 then I came back home to figure out what I wanted to do. At first, I spent some time working in PR and marketing, then I ended up working in contracting, and spending some time in the family business after that. But I didn't find myself in any of these fields and started to think about starting my own business.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But Brown Nose wasn't really supposed to be a business. <\/strong>It started off by hosting a small coffee community in one of my co-founder's houses in Maadi. We organized it through a Facebook group that we called \u2018Apple pie and Coffee\u2019 where we just served apple pie and coffee. We would invite coffee enthusiasts to try different types of coffee that we would get from abroad and test out different brewing methods. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It was a hobby, a passion, and something we loved doing.<\/strong> As four friends from school that were a part of that community, eventually Medhat Hassanein, Taymour Sabry, Serag Meneassy and I came together and decided to try and elevate the coffee culture in Egypt through Brown Nose.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We actually started off as a B2B company.<\/strong> In our early days, we would import, roast, and sell coffee to different cafes, restaurants and hotels. Soon after, we were offered the chance to open a small coffee truck in Hacienda White at the North Coast, and the feedback we got from the customers was incredible.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We realized we had the chance to become one of the first specialty coffee<\/strong><strong> roasters in Egypt. <\/strong>During that time, all the available coffee in Egypt was imported, and the only local roasters in the country focused on traditional Arabic or Turkish coffee. There was a lot of reliance on foreign brands, with the coffee being imported already roasted, meaning it had been traveling for 3-4 months before sitting on shelves for another six. So by the time it was brewed, the beans had already lost their freshness.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It <\/strong><strong>took us almost three years of research before launching. <\/strong>We made sure to get all the proper training and certifications on how to source and roast the beans, and taste \u2014 or, to use the correct terminology for a professional cup \u2014 coffee. We also wanted to introduce new roasts to the market. Most of the beans being used were dark roasted, and everyone was overlooking medium and light roasts that actually retained their natural flavors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I think our branding is also a very big differentiator.<\/strong> We could see early on that most specialty coffee brands, both regionally and globally, took a very industrial approach to their branding and their architecture. That didn\u2019t match our community-based vision or our personalities, and it was a good way to stand out. That\u2019s where we came up with Mr. Mots, our mascot \u2014 an acronym for Medhat, Omar, Taymour and Serag.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The idea of coffee fostering a community is still important to us<\/strong>, and we want to grow it through weekly workshops that teach people about coffee, so that they can appreciate their favorite drink a little more and brew better coffee at home.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Not a lot of people know what our name means. <\/strong>It\u2019s playfully rooted in the experiences of coffee professionals during coffee cupping, a process where they assess the quality of different coffees by smelling the aroma and fragrance. In our early days of cupping, we would get so close to the coffee that we sometimes ended up with coffee on our noses, leading to the inside joke of having a \u201cbrown nose.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The recent economic conditions have created a fair share of challenges along the way, so <\/strong><strong>we\u2019re lucky to have our own coffee supply chain. <\/strong>The biggest issue facing the industry is supply chain issues \u2014 a lot of our products rely on imported ingredients, and with import restrictions and price fluctuations, it's very hard to keep our supply chain locked in. But we try to do our best to find or develop local alternatives that are still aligned with our quality standards, and to make sure that we have at least a six-month supply of coffee in our warehouse.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But we have plans for growth<\/strong>, with an aggressive expansion plan to cover all major parts of Egypt before the end of 2025. But ultimately, we hope to see Brown Nose grow beyond Egypt's borders. We want Brown Nose to become one of the few Egyptian brands within international reach \u2014 the GCC and Europe are first on our radar.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One of the ways we plan to do this is through brand engagement.<\/strong> Another thing we\u2019re also eyeing is fulfilling customers\u2019 dietary needs. We want to offer something high-quality that caters to those who are health-conscious or looking for alternatives, especially when it comes to vegetarian options. We already offer milk alternatives, but we want to ensure that whether it's a sandwich, a cake, or any product, those with restrictions won\u2019t feel like they\u2019re missing out on anything. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s not necessarily difficult<\/strong>, but since we try to limit our SKUs to avoid complicating in-store operations, we don\u2019t have the luxury of offering four or five new items tailored to dietary restrictions. So, it's about finding that one product to test and hoping it does well.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Aside from work, my favorite thing to do is scuba diving. <\/strong>I started diving in 2014, when my now-wife introduced me to it, and have been doing it regularly ever since. I think Egypt is one of the, if not the top, best countries in the world to dive.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/brown-nose\/\">Brown Nose<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/omar-abdalla\/\">Omar Abdalla<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"640145\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/640145\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-640145\" class=\"content-area-description single-story post-640145 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 July-15 October (Tuesday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/EgyptianMOC\/posts\/pfbid07vXLdrnGGxZCRKuyzdjKzWVcG5e95dseaTKHtpMiHLvcx2NAKXpjJC6f5uiuQPyVl\" style=\"\">In the Company of Mahmoud Said<\/a><\/span><span style=\"font-weight:400;\"> exhibition at Aisha Fahmy Palace.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 June-2 September (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/bibliothekegypt\/p\/C79SqeoNtqQ\/\" style=\"\">Afashat w Aflam exhibition<\/a><\/span><span style=\"font-weight:400;\"> at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 July-30 August (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/NewAlameinFestival\/\" style=\"\">New Alamein Festival<\/a><\/span><span style=\"font-weight:400;\"> at North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 July-30 August (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.tazkarti.com\/#\/e\/787\" style=\"\">Paramotor Ride<\/a><\/span><span style=\"font-weight:400;\"> at North Square. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-24 August ( Monday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/events\/5685\" style=\"\">I Love You, You\u2019re Perfect, Now Change<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-xRDWStC20\/?hl=en\" style=\"\">90s Flashback night<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-h3u5xN8NG\/?hl=en\" style=\"\">Nour Project and Wust El Balad<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/gen-z-festival\/\" style=\"\">Gen Z Festival<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/804\" style=\"\">Esaad Younis and Omar Khairat<\/a><\/span><span style=\"font-weight:400;\"> at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 August (Friday): Cairokee at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-kQCRbtyx3\/\" style=\"\">The Play Festival Vol2<\/a><\/span><span style=\"font-weight:400;\">at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23-24 August (Friday-Saturday): <\/span> <span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-DAQZLt53O\/\" style=\"\">Kaif Badaa El Hob: fi sanat 3000<\/a><\/span><span> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/the-bond-fire-vol-1\/\" style=\"\">The Bond-Fire Vol 1<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 August (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-xEWajOrQ3\/\" style=\"\">Omar Khairat concert<\/a><\/span><span style=\"font-weight:400;\"> at Mahka Theatre in Salah El Din Citadel.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-SI3KEtlGr\/\" style=\"\">Wegz Live<\/a><\/span><span style=\"font-weight:400;\"> at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-ac536tizj\/\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at AHM Club in Silversands.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-4 September (Monday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/10times.com\/international-food-cairo\" style=\"\">International Food, Beverage & SuperMarket Equipment Exhibition 2024<\/a><\/span><span style=\"font-weight:400;\"> at Cairo International Convention Centre.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15 September (Sunday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 September (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/5739\" style=\"\">Omar Khairat concert<\/a><\/span><span> at ZED Park<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Sunday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3-12 October (Thursday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-XrNy_iQVI\/\" style=\"\">Film My Design<\/a><\/span><span style=\"font-weight:400;\"> festival at Zawya Cinema.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10-12 October (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/10times.com\/e1dd-h5dg-s4s1-8\" style=\"\">EVs Electrify! Expo & Conference 2024<\/a><\/span><span style=\"font-weight:400;\"> at Egypt International Exhibition Center.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29-30 October (Tuesday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/platforms-root-technologies.com\/icec-2024\/\" style=\"\">Intelligent Cities Exhibition & Conference (ICEC)<\/a><\/span><span style=\"font-weight:400;\"> at Waldorf Astoria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14-16 November (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/collardtickets.com\/event\/raabta-wellness-festival-2024\/%5C\" style=\"\">Raabta Wellness Festival<\/a><\/span><span style=\"font-weight:400;\"> at El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/pyramidshalfmarathon\/\" style=\"\">The Marakez Pyramids Half Marathon<\/a><\/span><span>.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":640128,"template":"","categories":[],"tags":[],"class_list":["post-640127","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"c932f291-76e1-415b-939b-0a77ab830fe4","teaser":"","photo_url":"https:\/\/ent.news\/2024\/8\/1800.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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