{"id":636641,"date":"2024-08-04T00:00:00","date_gmt":"2024-08-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=636641"},"modified":"2025-12-17T14:59:40","modified_gmt":"2025-12-17T14:59:40","slug":"bad-marketing","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/bad-marketing\/","title":{"rendered":"Bad marketing"},"content":{"rendered":"<section id=\"636643\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"636643\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/\">\r\n                            Another pipeline in the pipeline                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Another pipeline in the pipeline&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/&title=Another pipeline in the pipeline\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Another+pipeline+in+the+pipeline+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F08%2F04%2Fanother-pipeline-in-the-pipeline%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/222.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"636644\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/another-pipeline-in-the-pipeline\/222-jpg-33\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/222.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"222.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/222.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/222.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-636643\" class=\"content-area-description single-story post-636643 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-energy tag-enterprisepm tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.0d27a26a-6fcd-4e4e-b14d-cfbf5df01f0c.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends.<\/strong> Welcome to the beginning of the work week and day nine of the Paris Olympics. You will be glad to hear that on the investment and sports front, Egypt has been doing well.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Energy investment news is once again leading the local news cycle<\/strong>, with news emerging that a consortium of state-owned companies plans to construct a USD 40 mn pipeline to transport imported ethane gas from Alexandria's Dekheila Port to facilities run by Sidi Kerir Petrochemicals (Sidpec) and the Egyptian Ethylene and Derivatives Company (Ethydco), <a target=\"_blank\" href=\"https:\/\/www.alarabiya.net\/aswaq\/exclusive\/2024\/08\/04\/%D9%85%D8%B5%D8%B1-%D8%AE%D8%B7%D8%A9-%D9%84%D8%A7%D9%86%D8%B4%D8%A7%D8%A1-%D8%AE%D8%B7-%D8%A3%D9%86%D8%A7%D8%A8%D9%8A%D8%A8-%D9%84%D9%86%D9%82%D9%84-%D8%BA%D8%A7%D8%B2-%D8%A7%D9%84%D8%A7%D9%8A%D8%AB%D8%A7%D9%86-%D8%A7%D9%84%D8%A3%D9%85%D9%8A%D8%B1%D9%83%D9%8A-%D9%85%D9%86-%D8%A7%D9%84%D8%AF%D8%AE%D9%8A%D9%84%D8%A9-%D8%A7%D9%84%D9%89-%D8%B3%D9%8A%D8%AF%D8%A8%D9%83-%D9%88-%D8%A7%D9%8A%D8%AB%D9%8A%D8%AF%D9%83%D9%88-\" style=\"\" rel=\"noopener\">Al Arabiya<\/a> reports, citing an unnamed government official. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sound familiar? <\/strong>The 40-km pipeline will be built by the Egyptian Natural Gas Company (Gasco) as part of the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/aa502c18-61d8-4c08-85c2-ddc1402eefe7\/\" style=\"\" rel=\"noopener\">USD 660 mn project<\/a> to import 1.1 mn tons of liquefied ethane annually through a newly launched joint venture announced on Thursday.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The why: <\/strong>The notoriously energy-intensive petrochemical, plastics, and fertilizer industries have been hit particularly hard over the last few months by the energy shortages facing the country. Companies in these industries, including Sidpec, were <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/454b221a-69a5-4435-864e-86f3fc55f90e\/egyptian-government-pledges-to-end-power-cuts-by-third-week-of-july-with-usd-1.2-bn-set-aside-for-energy-imports-and-other-initiatives\" style=\"\" rel=\"noopener\">forced to temporarily shut down operations<\/a> in June due to a \u201clack of feed gasses,\u201d pushing many to look ways to secure gas supplies outside of the national gas network.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"http:\/\/finance2024.enterprise.news\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/272.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s another slow day for the global business press, with no single story dominating the<\/strong><strong> news, <\/strong>but some are picking up on the fact that private capital groups are preparing for a flurry of transactions in the second half of the year amid widespread expectations of Fed rate cuts in September. Four of the US\u2019s largest private capital firms \u2014 Ares, Apollo, Blackstone, and KKR \u2014 invested USD 160 bn in 2Q 2024 in anticipation of a coming increase in merger and buyout activity, the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/a2c22d6d-aa52-47d5-8415-542027ee33e5\" style=\"\" rel=\"noopener\">FT<\/a> reports. Private equity firms are reportedly sitting on an additional USD 2 tn worth of committed capital that has not yet been deployed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Private equity is back, baby: <\/strong>The uptick in mergers and buyouts comes after a year and a half of fairly tepid private equity activity that followed the boom years of 2021 and 2022. While we\u2019re not back up to those levels, it\u2019s clear that \u201cThe \u2026 market is back,\u201d Scott Nuttall, co-head of KKR, tells the FT. \u201cThis year, we not only have an open market, we have pent-up supply \u2026 coming to markets. So we are optimistic.\u201d<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Saudi Arabia eyes turning CBE deposits into Egypt investments<\/strong> as the kingdom looks to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/cd9d20a4-66f5-4c38-8d87-5d14990d600c\/saudi-arabia-to-use-cbe-deposits-to-fuel-egypt-investments\" style=\"\" rel=\"noopener\">boost its investments<\/a> in the country through its Public Investment Fund.<\/li>\n<li><strong>Auto sales <\/strong><strong>jump<\/strong><strong> 27.6% from May to June<\/strong>, marking the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1cbeead8-fc9a-4210-b455-177c7c148143\/auto-sales-in-egypt-continue-rising-for-the-third-consecutive-month-in-june\" style=\"\" rel=\"noopener\">third consecutive month<\/a> of sales rises.<\/li>\n<li><strong>The country\u2019s net foreign asset position remained in the green,<\/strong> despite the surplus <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/5661d548-711f-41e8-9980-e668e01fadbb\/egypt%25e2%2580%2599s-net-foreign-asset-position-remains-in-the-green-in-june-despite-surplus-falling-10%2525\" style=\"\" rel=\"noopener\">shrinking<\/a> 10% to USD 12.9 bn in June on the back of 41% reduction of the net foreign asset surplus held by commercial banks.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/348.jpg?ssl=1\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014<\/strong> <strong>your weekly briefing of all things industrial in Egypt.<\/strong> Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>Mercury is peaking at a high 37\u00b0C before simmering to a moderate low of 27\u00b0C by night, according to our favorite app. Sahel and Alexandria are seeing cooler weather, with a high of 33\u00b0C and a low of 28\u00b0C. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/energy\/\">energy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"636645 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"636645\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/636645\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-636645\" class=\"content-area-description single-story post-636645 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/190.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"636646\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"636646\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/\">\r\n                            AI marketing is hurting your sales                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n             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decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/&title=AI marketing is hurting your sales\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=AI+marketing+is+hurting+your+sales+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F08%2F04%2Fai-marketing-is-hurting-your-sales%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/217.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"636647\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/217-jpg-30\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/217.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"217.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/217.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/217.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-636646\" class=\"content-area-description single-story post-636646 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.11af23ca-93d1-4a13-aba4-36d41360bd18.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Despite the growing presence of AI in consumer goods, customer sentiment <\/strong><strong>seems to be getting more and more hostile. <\/strong>A <a target=\"_blank\" href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/19368623.2024.2368040\" style=\"\" rel=\"noopener\">study<\/a> conducted by Washington State University that tested consumer reactions to different marketing copy and included products like high-end electronics, medical devices, and fintech found that material that included AI messaging tested more negatively across the board due to lower emotional trust.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Are companies just missing the mark?<\/strong> Lead author of the study Mesut \u00c7i\u00e7ek <a target=\"_blank\" href=\"https:\/\/futurism.com\/the-byte\/study-consumers-turned-off-products-ai\" style=\"\" rel=\"noopener\">believes<\/a> that buzzwords may be to blame. \u201cMarketers should carefully consider how they present AI in their product descriptions,\u201d he advised, emphasizing that they should \u201cfocus on describing the features or benefits\u201d instead of highlighting the tech takeover.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Apple and Google have already seen the effects of failing to read the room<\/strong>, after the two tech giants were forced to pull high-profile ads after backlash from audiences. Over the weekend, Google released and quickly pulled an Olympics ad (<a target=\"_blank\" href=\"https:\/\/youtu.be\/NgtHJKn0Mck\" style=\"\" rel=\"noopener\">watch, runtime: 1:00<\/a>) for their AI offering Gemini that showed a father using the chatbot to generate a fan letter from his daughter to US runner Sydney McLaughlin-Levrone that for many seemed to take away any meaning. While back in May, Apple released their commercial for the iPad Pro (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=ntjkwIXWtrc\" style=\"\" rel=\"noopener\">watch, runtime: 1:08<\/a>), showing a large hydraulic press crushing instruments, art, arcade games, and books to reveal their new ultrathin piece of hardware powered by Apple Intelligence, causing many to object to this perceived celebration of the crushing of human creativity that AI presents. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Whatever they hoped the message would be instead exacerbated consumer fear of <\/strong><strong>generative technology, <\/strong>which seemed to viewers to \u201ckind of [be] <a target=\"_blank\" href=\"https:\/\/variety.com\/2024\/digital\/news\/why-apple-ipad-ad-controversy-backlash-1236017855\/\" style=\"\" rel=\"noopener\">destroying humanity<\/a>.\u201d It\u2019s not about AI stealing jobs anymore, says <a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2024\/8\/2\/24212078\/google-gemini-olympics-ad-backlash\" style=\"\" rel=\"noopener\">The Verge<\/a>, it\u2019s about promoting the use of AI as a replacement for authentic connection and creation. Alexandra Petri of The Washington Post <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/opinions\/2024\/07\/31\/google-gemini-ai-dear-sydney-ad-olympics-satire\/\" style=\"\" rel=\"noopener\">wrote<\/a> that those excited by the prospect of AI taking over all our tasks, including writing report summaries, data surveys, and no doubt including creating art and music, are not just \u201cmissing the point in a spectacular manner,\u201d but missing out on life, even the tedious bits. \u201cThis is the ride, and you\u2019re missing it.\u201d<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"636648 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"636648\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/636648\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-636648\" class=\"content-area-description single-story post-636648 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/neo\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/989.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"636649\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"636649\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/the-darkside-of-the-boy-band-scheme\/\">\r\n                            The darkside of the boy band scheme                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/the-darkside-of-the-boy-band-scheme\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Netflix\u2019s three-part docuseries delivers a blend of nostalgic VHS footage and candid new interviews, revealing the dark side of their success.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Lou Pearlman, an industry magnate turned music mogul, saw an opportunity in the<\/strong><strong> lucrative world of boy bands.<\/strong> He created a rigorous and grueling regimen for his young prot\u00e9g\u00e9s, who practiced incessantly on a makeshift stage in his hangar, dreaming of stardom while barely scraping by. Pearlman\u2019s charisma and financial prowess masked a sinister agenda, as he manipulated these naive young talents and their families, siphoning millions while they remained in the dark.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The series also delves into the dissolution of Pearlman\u2019s Ponzi scheme, <\/strong>highlighting the need for vigilance and good legal advice in the entertainment industry. The series balances nostalgia with the harsh realities of exploitation, making it both touching and informative. With old footage, revealing interviews, and the eerie presence of an AI version of Pearlman, it\u2019s a captivating exploration of how ambition and trust can be manipulated, and a strong reminder to always read the fine print.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can watch the docuseries <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/81476403\" style=\"\" rel=\"noopener\">here<\/a>, or watch the trailer (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=MSQVWOvNwJw\" style=\"\" rel=\"noopener\">runtime: 0:56<\/a>)<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                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class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/what-the-markets-are-doing-on-4-august-2024\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-636656\" class=\"content-area-description single-story post-636656 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.ceff8d80-3bc1-48dc-80c5-b74c624a4096.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell <\/strong><strong>2.9<\/strong><strong>% at today\u2019s close<\/strong> on turnover of EGP 3.2 bn (13.9% below the 90-day average). Foreign investors were net buyers. The index is up 14.5% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Faisal Islamic Bank of Egypt -USD (+0.5%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>E-finance (-8.0%), Egypt Kuwait Holding -EGP (-6.8%), and Emaar Misr (-6.7%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"636657\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">5<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/\">  \r\n                            Egypt looks to localize the shipping container manufacturing industry<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Egypt looks to localize the shipping container manufacturing industry&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/&title=Egypt looks to localize the shipping container manufacturing industry\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Egypt+looks+to+localize+the+shipping+container+manufacturing+industry+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Fegypt-looks-to-localize-the-shipping-container-manufacturing-industry%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/176.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"636658\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/egypt-looks-to-localize-the-shipping-container-manufacturing-industry\/176-jpg-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/176.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"176.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/176.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/176.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-636657\" class=\"content-area-description post-636657 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-enterprise-inside-industry tag-enterprisepm tag-inside-industry tag-logistics tag-transport wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Shipping containers, made in Egypt: <\/strong>The government is in the process of launching a project to build Egypt\u2019s first factory to build shipping containers alongside a private sector firm, the Transport and Industry Ministry <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid02jjGayZo7zNpSb6tATN5To28dwpu2SFrXBCwTcXg9x6mDghZCGfXCAKAKLDMZsDQcl\" style=\"\" rel=\"noopener\">announced<\/a> at the end of last month. The move comes as a means to serve the needs of local industry and to reduce FX outflows by cutting imports of containers. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The logistics sector and its need for containers are growing: <\/strong>Egypt\u2019s logistics market is expected to reach around USD 14.6 bn this year, before growing by another USD 18 bn by 2029 \u2014 an annual growth rate of 4.3%, the secretary-general of the Federation of Egyptian Chamber of Commerce\u2019s international transport and logistics division, Amr Al Samdouni, told Enterprise. A local industry would represent a \u201cvery positive\u201d step forward, Al Samdouni said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But how are Egyptian companies currently acquiring containers? <\/strong>Local companies are currently forced to rent or purchase the containers they need at USD rates that vary based on the size of the shipping container and the type of goods being transported. A local manufacturing industry would save Egypt a significant amount of FX by allowing payments to be made in EGP, Al Samdouni added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Now is a better time than any as container prices have skyrocketed amid soaring<\/strong><strong> demand: <\/strong>Since Houthi attacks on passing vessels in the Red Sea have disrupted the international shipping industry, prices of containers have gone up to an average of USD 7.5k per container \u2014 up from around USD 1.9k previously, as demand has outstripped supply, Al Samdouni said. Domestic shipping costs have also gone up by 25% and could go up to a further 10% on the back of the government\u2019s recent decision to hike diesel prices.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There\u2019s still a long way to go before we will start seeing locally made containers: <\/strong>The plan to manufacture containers locally \u2014 while representing a good first step to solving the problem \u2014 is still lacking the necessary studies and preparations to make it possible, a source from the Chambers of Commerce\u2019s transport and logistics division told Enterprise.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Some of the problems to overcome are legislative: <\/strong>There are currently no Egyptian-owned cargo ships due to ownership laws for vessels and the flying of the Egyptian flag on privately owned ships, which has led the local commercial maritime fleet to decline in size over the years, the source added. This, coupled with the lack of raw materials provided and soaring input costs have made the market largely dominated by foreign companies, the source added. This was echoed by Ibrahim El Dessouky, head of the Federation of Egyptian Industries\u2019 Maritime Transport division, who highlighted the need for amending laws related to maritime transport, especially with regards to the building of ships and their components, as well as removal of all obstacles to the entry of foreign and local operators.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A local accreditation body will help speed the process along: <\/strong>Container manufacturing currently requires a type of steel that is subject to approval from international bodies \u2014 a process which can take up to six months, El Dessouky tells us. Having a local accreditation body would make the local sector more competitive in terms of time and cost efficiency.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The success of the project should pave the way for a fully Egyptian shipping line:<\/strong> The government\u2019s foray into the container manufacturing sector will eventually lead to the launch of a local shipping line that will ship to neighboring areas, including East Asia and Europe, a source in the maritime transport sector told Enterprise. This will help position Egypt as a logistics hub in the region, the source added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The state has a few options for where to launch the proposed container manufacturing<\/strong><strong> factory:<\/strong> The government could select the industrial area of Sixth of October city\u2014 which serves eight industrial and logistics areas and is linked to Alexandria Port \u2014 or the industrial zone in Tenth of Ramadan City, the source said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The factory could be constructed alongside the Arab Organization for Industrialization<\/strong> \u2014 which, El Dessouky says, would enable the completion of a comprehensive system for logistics areas, corridors, and port development. El Dessouky also emphasized the need for prioritizing the Egyptian fleet for transporting goods as soon as the first Egyptian container is produced, as factories currently incur heavy fines due to the lack of containers for loading goods.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The industry needs land for building ships and their components, <\/strong>with the Federation of Egyptian Industries\u2019 Maritime Transport division set to hold a meeting with Transport and Industry Minister Kamel El Wazir to provide industrial land for shipbuilding and its components. Despite the building of ships being a prominent activity in Rashid, Damietta, and Kafr El Sheikh, the land is still under the jurisdiction of the water, agriculture, and local development ministries, due to the manufacturing being done on the coast of the Nile. Having the lands under the jurisdiction of the Industrial Development Authority will lead to a boom in manufacturing operations for the sector, and will give manufacturers access to tax benefits and other incentives directed to the industrial sector, El Dessouky tells us.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Big investments are needed for the sector:<\/strong> The growth of the sector depends on whether or not it\u2019s receiving the necessary funding, El Dessouky said, adding that it should be placed among the sectors that receive funding from banks with the necessary guarantees, as it requires sizable investments to function. The federation has reportedly received a number of enquiries concerning the lack of industrial land for maritime-focussed activities in the state's industrialization plan, despite there being six companies manufacturing ships for foreign clients and exporting them abroad. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Connecting ports with a transport and container network compatible with the<\/strong><strong> infrastructure <\/strong><strong>is another important step<\/strong>, El Dessouky told us. The infrastructure in Egypt\u2019s ports is quite robust, and entering the container manufacturing field will turn Egypt into a logistical hub, but it\u2019ll take time before it is able to compete with global shipping agents, El Desoukky added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Your top industrial development stories for the week:<\/strong><\/p>\n<ul>\n<li><strong>Efforts to localize the auto industry get a push: <\/strong>The government wants to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/595b510c-e5af-4062-a856-717169a979bb\/egyptian-government-to-invest-in-auto-feeding-industries\" style=\"\" rel=\"noopener\">set up<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/595b510c-e5af-4062-a856-717169a979bb\/egyptian-government-to-invest-in-auto-feeding-industries\" style=\"\" rel=\"noopener\">three factories<\/a> with investments of USD 1.4 bn to produce parts and materials to support the country\u2019s efforts to localize the auto industry.<\/li>\n<li><strong>A new phosphate fertilizers plant is in the works: <\/strong>Singapore-based chemical company Indorama \u2014 in partnership with Phosphate Misr \u2014 is building a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e61d001a-ad4a-4b9d-a77f-d7300a6fdeed\/we-have-a-usd-500-mn-fertilizer-plant-in-the-making.-plus:-fresh-oil-agreements,-investments\" style=\"\" rel=\"noopener\">USD 400-500 mn phosphate fertilizers plant<\/a> in Ain Sokhna. Preliminary work on the plant is expected to wrap up by year end, with actual implementation starting in 2025.<\/li>\n<li><strong>Another industrial zone in Alexandria:<\/strong> The government is planning to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ad4cb2a3-8dfe-45b4-acb9-548662259bc0\/another-usd-820-mn-enters-the-country\" style=\"\" rel=\"noopener\">set up an<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ad4cb2a3-8dfe-45b4-acb9-548662259bc0\/another-usd-820-mn-enters-the-country\" style=\"\" rel=\"noopener\">industrial zone<\/a> focused on chemical and plastic industries \u2014 as well as engineering industries complementary to the chemical sector \u2014 in Alexandria.<\/li>\n<\/ul>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/logistics\/\">logistics<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/transport\/\">transport<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"636659\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/636659\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-636659\" class=\"content-area-description single-story post-636659 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 July-15 October (Tuesday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/EgyptianMOC\/posts\/pfbid07vXLdrnGGxZCRKuyzdjKzWVcG5e95dseaTKHtpMiHLvcx2NAKXpjJC6f5uiuQPyVl\" style=\"\">In the Company of Mahmoud Said<\/a><\/span><span style=\"font-weight:400;\"> exhibition at Aisha Fahmy Palace.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 June-2 September (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/bibliothekegypt\/p\/C79SqeoNtqQ\/\" style=\"\">Afashat w Aflam exhibition<\/a><\/span><span style=\"font-weight:400;\"> at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 July-30 August (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/NewAlameinFestival\/\" style=\"\">New Alamein Festival<\/a><\/span><span style=\"font-weight:400;\"> at North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 July-10 August (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairoopera.org\/en\/calendar\/\" style=\"\">Summer Music Festival<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4-6 August (Sunday - Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/10times.com\/edu-gate\" style=\"\">Edugate 2024<\/a><\/span><span style=\"font-weight:400;\"> at Royal Maxim Palace Kempinski.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 August (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C9uI9nYtBel\/\" style=\"\">Comedy Kiosk<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-Iii_1NGfO\/\" style=\"\">Ahmed Khairy<\/a><\/span><span style=\"font-weight:400;\"> at The Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-CymWdR8t5\/\" style=\"\">Karaoke Night<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C-HzO4TOlGC\/\" style=\"\">The Beatles tribute night<\/a><\/span><span style=\"font-weight:400;\"> at CJC.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-10 August (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C9pISTMtgP7\/\" style=\"\">El Sindbad<\/a><\/span><span style=\"font-weight:400;\"> at the New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 August (Friday)<\/span><span>: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/shababco\/?hl=en\" style=\"\">Shababco<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">9 August (Friday): Amr Diab at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/5635\" style=\"\">Wael Kfoury concert<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 August (Friday): Cairokee at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 September (Sunday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Sunday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29-30 October (Tuesday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/platforms-root-technologies.com\/icec-2024\/\" style=\"\">Intelligent Cities Exhibition & Conference (ICEC)<\/a><\/span><span style=\"font-weight:400;\"> at Waldorf Astoria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/pyramidshalfmarathon\/\" style=\"\">The Marakez Pyramids Half Marathon<\/a><\/span><span>.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":636642,"template":"","categories":[],"tags":[],"class_list":["post-636641","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"b1084221-386e-4b88-b3d6-45d66e121102","teaser":"","photo_url":"https:\/\/ent.news\/2024\/8\/226.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bad marketing - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/bad-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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