{"id":635076,"date":"2024-07-23T00:00:00","date_gmt":"2024-07-23T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=635076"},"modified":"2025-12-17T14:10:26","modified_gmt":"2025-12-17T14:10:26","slug":"algorithm-rules","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/algorithm-rules\/","title":{"rendered":"Algorithm rules"},"content":{"rendered":"<section id=\"635078\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"635078\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/act-financials-retail-subscription-closes-with-55x-oversubscription-rate\/\">\r\n                            Act Financial\u2019s retail subscription closes with 55x oversubscription rate                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/act-financials-retail-subscription-closes-with-55x-oversubscription-rate\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" 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<\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Act+Financial%E2%80%99s+retail+subscription+closes+with+55x+oversubscription+rate+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F07%2F23%2Fact-financials-retail-subscription-closes-with-55x-oversubscription-rate%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/act-financials-retail-subscription-closes-with-55x-oversubscription-rate\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/5\/1414.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"635079\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/act-financials-retail-subscription-closes-with-55x-oversubscription-rate\/1414-jpg-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/5\/1414.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1414.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/5\/1414.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/5\/1414.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-635078\" class=\"content-area-description single-story post-635078 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-act-financial tag-enterprisepm tag-ipo-watch tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.bebe6d77-84b4-4d8e-ab5d-746dd71bc437.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends.<\/strong> It\u2019s an unusually quiet news day at home as the long weekend inches closer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are just 63 days left until our next Enterprise Finance Forum<\/strong>, which will take place on Tuesday, 24 September at the St Regis Hotel on the bank of the Nile here in Cairo. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The nation\u2019s finance industry is at a turning point. <\/strong>Less than six months after the float of the EGP, we are on the right side of a protracted FX crunch that had the business community and Planet Finance alike in a chokehold. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re also in the early days of a generational realignment of power not just in our region, <\/strong><strong>but in the global finance industry:<\/strong> The UAE has for more than a decade been the unquestioned epicenter of finance in the Mideast. Saudi Arabia is jockeying for a position, offering a fat fee wallet as it invests bns in gigaprojects \u2014 but institutions that don\u2019t declare it their regional headquarters could be left on the outside looking in.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Enter Egypt<\/strong>, where we need to ask tough questions about our role in this finance ecosystem \u2014 and about the role the industry can play in building a real, export-led economy that will be far more resilient to shocks going forward. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On the agenda in September: <\/strong><\/p>\n<ul>\n<li>We\u2019ll ask a senior government official to tell us <strong>why it\u2019s different this time around<\/strong>;<\/li>\n<li>Top CEOs answer the most difficult questions in <strong>Welcome to the Hot Seat<\/strong>;<\/li>\n<li><strong>What does the New Middle East Economy look like<\/strong>, and what\u2019s our finance community\u2019s role in it?<\/li>\n<li>How is Planet Finance preparing for the <strong>largest inter-generational transfer of wealth the world has ever seen?<\/strong><\/li>\n<li>Who are the next generation of giants who will be <strong>staples of your fee wallets and your NIMs in the future?<\/strong><\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PLUS:<\/strong> The outlook for dealflow, opportunities in consumer finance, how we should be thinking about energy, why customer experience is key online and off, and what\u2019s driving the next generation of Egyptian giants.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The 2024 Enterprise Finance Forum is our flagship forum and part of our must-attend <\/strong><strong>series of invitation-only, C-suite-level gatherings<\/strong> that allow senior members of our community to openly and frankly discuss critical issues in key sectors of the economy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHO SHOULD ATTEND?<\/strong> Everyone who plays a role in our industry, from commercial and investment bankers to asset managers, fintech founders, NBFS leaders, and professional services providers of all stripes. Attendees at our events are C-suite officers, business owners, and their direct reports; we also make an allocation for folks we think could be tomorrow\u2019s founders and C-suite executives.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/enterprisenewsmena.activehosted.com\/f\/1\" style=\"\" rel=\"noopener\">Want to request an invitation? Tap or click here<\/a><\/strong> Space is strictly limited. Formal invitations will start going out next month, and the only way to receive one is to let us know you\u2019re interested.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"https:\/\/enterprisenewsmena.activehosted.com\/f\/1\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/261.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Retail investors piled into Act Financial\u2019s offering till the last moment:<\/strong> Act Financial\u2019s retail investors\u2019 offering was oversubscribed 55x times on the last day of the subscription period today ahead of the IPO, a company source confirmed to Enterprise. The retail investors \u2014 who are being <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/90a188ae-46ce-489e-8d80-a7aeb264bc28\/remittances-surge-73.8%2525-y-o-y-in-may\" style=\"\" rel=\"noopener\">offered 60 mn shares<\/a> \u2014 booked over 3.3 bn shares. The subscription period for institutional investors wrapped up last Thursday, and saw the offering <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f4a2b315-f622-4068-9919-eb27535b33f0\/\" style=\"\" rel=\"noopener\">20.2x oversubscribed<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The news cycle continues to feel like one endless Kamala Harris campaign press <\/strong><strong>briefing <\/strong>as we bring you updates on the US presidential election as it has unfolded since we last hit your inboxes this morning. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Harris clinches support of majority of DNC delegates:<\/strong> Harris <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/07\/22\/us\/politics\/kamala-harris-trump-2024-election.html\" style=\"\" rel=\"noopener\">has secured pledges of<\/a><a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/07\/22\/us\/politics\/kamala-harris-trump-2024-election.html\" style=\"\" rel=\"noopener\">support<\/a> from a majority of the delegates to the Democratic National Convention (DNC), paving the way to securing the nomination at the convention from 19-22 August. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Harris to miss Netanyahu\u2019s speech to Congress:<\/strong> Harris will not be attending Israeli prime minister Benjamin Netanyahu\u2019s address to the US Congress tomorrow, though <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/politics\/2024\/07\/22\/kamala-harris-bibi-netanyahu-speech-congress\/\" style=\"\" rel=\"noopener\">she is expected to meet with<\/a> Netanyahu at some point during his visit to the US. While Harris has been characterized in recent days as <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/politics\/2024\/07\/22\/kamala-harris-positions\/\" style=\"\" rel=\"noopener\">more critical<\/a> of Israel\u2019s assault on Gaza, she is widely expected to maintain Biden\u2019s foreign policy direction \u2014 including the US\u2019s near-unconditional support for Israel.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Meanwhile, Harris memes get a new \u2014 and perhaps unwelcome \u2014 lease on life <\/strong>as the campaign itself jumps on board <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/nation\/2024\/07\/22\/kamala-harris-coconut-tree-brat-summer-meme\/\" style=\"\" rel=\"noopener\">in a bid to woo Gen Z voters<\/a>. The AP is now out with a <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/kamala-harris-brat-coconut-meme-bc8988aa24a836b09dabf53ba4028295\" style=\"\" rel=\"noopener\">guide<\/a> that breaks down the memes for the uninitiated.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Egypt\u2019s external debt registers record decline in May:<\/strong> External debt <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/bd62e06e-66fe-4707-8f94-6c6f8ab1fe41\/egypt%25e2%2580%2599s-external-debt-fell-8%2525-between-december-and-may\" style=\"\" rel=\"noopener\">dropped to USD<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/bd62e06e-66fe-4707-8f94-6c6f8ab1fe41\/egypt%25e2%2580%2599s-external-debt-fell-8%2525-between-december-and-may\" style=\"\" rel=\"noopener\">153.9 bn<\/a> at the end of May, down by USD 14.2 bn \u2014 or 8.43% \u2014 from its level at the end of December 2023.<\/li>\n<li><strong>A new entry in the race for Gulf Capital\u2019s stake in Middle East Glass: <\/strong>Parent firm MENA Glass Holding <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/5d29ba32-c706-4fcc-a453-553ae4c097e1\/mena-glass-wants-to-up-its-stake-in-middle-east-glass-%25e2%2580%2594-submits-usd-58-mn-offer\" style=\"\" rel=\"noopener\">has submitted a mandatory tender offer<\/a> to acquire an additional 40.8% \u2014 represented in 25.5 mn shares \u2014 in EGX-listed bottle maker Middle East Glass in a USD 57.8 mn transaction.<\/li>\n<li><strong>Bonyan mulls IPO:<\/strong> <a target=\"_blank\" href=\"https:\/\/compass-cap.com\/\" style=\"\" rel=\"noopener\">Compass Capital<\/a> subsidiary <a target=\"_blank\" href=\"https:\/\/www.bonyaneg.com\/about-us\/\" style=\"\" rel=\"noopener\">Bonyan Development<\/a> is reportedly planning to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f7a5f07e-8e09-428c-b1ae-7f1bdf809daa\/compass-capital%25e2%2580%2599s-bonyan-mulls-ipo\" style=\"\" rel=\"noopener\">offer a USD 120 mn stake<\/a> in an upcoming initial public offering on the EGX by year-end.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>The heat is staying consistent with highs of 38\u00b0C and dropping to a moderate low of 28\u00b0C at night. It\u2019s a bit cooler in Sahel and Alexandria with a high of 33\u00b0C and a low of 25\u00b0C, according to our favorite weather app.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/act-financial\/\">Act Financial<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ipo-watch\/\">IPO watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"635080 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"635080\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/635080\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-635080\" class=\"content-area-description single-story post-635080 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/190.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"635081\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"635081\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/\">\r\n                            What does the algorithm want young men to believe?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What does the algorithm want young men to believe?&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/&title=What does the algorithm want young men to believe?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+does+the+algorithm+want+young+men+to+believe%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F07%2F23%2Fwhat-does-the-algorithm-want-young-men-to-believe%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1851.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"635082\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-does-the-algorithm-want-young-men-to-believe\/1851-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1851.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1851.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1851.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1851.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-635081\" class=\"content-area-description single-story post-635081 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-algorithm tag-enterprisepm tag-for-your-commute tag-psychology tag-social-media wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.7af359f3-ce49-402e-8e87-889462233c18.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Does Meta\u2019s algorithm really have a hidden agenda? <\/strong><a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/article\/2024\/jul\/21\/we-unleashed-facebook-and-instagrams-algorithms-on-blank-accounts-they-served-up-sexism-and-misogyny\" style=\"\" rel=\"noopener\">The Guardian<\/a> conducted an experiment to see what kind of content would be pushed on a newly-set-up, blank iPhone with no created algorithm. The result? A surge of sexist and misogynistic content.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fake profile had no identity input for the algorithm to work with. <\/strong>The only user information added to the fake profile was that it belonged to a 24-year-old male. Ad-tracking was disabled so that the algorithm wouldn't <a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/6\/29\/23778068\/meta-facebook-instagram-social-media-algorithms-ai-transparency\" style=\"\" rel=\"noopener\">pick up on activity<\/a> and push related content. They didn\u2019t even follow any accounts besides the five recommended accounts that were required to set up the account \u2014 these included the UK Prime Minister and other random accounts that did not give valuable information about the user.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It took the Facebook algorithm three days of pushing random content until it leaned into <\/strong><strong>sexist jokes and images \u2014 all without any user input.<\/strong> Instagram, on the other hand, showed an explore page filled with \u201cscantily-clad women.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What did Meta say? <\/strong>The company simply parroted their previous statements about the algorithm, maintaining that the content a user sees is influenced by their activity, and eventually becomes personalized to them. We know, we\u2019re giving major side-eye based on these findings too. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This isn\u2019t the first time this experiment has been conducted.<\/strong> Other researchers who studied the algorithm\u2019s bias have concluded that boys on social media at an impressionable age are <a target=\"_blank\" href=\"https:\/\/www.isdglobal.org\/isd-publications\/algorithms-as-a-weapon-against-women-how-youtube-lures-boys-and-young-men-into-the-manosphere\/\" style=\"\" rel=\"noopener\">lured into the Manosphere<\/a>, <a target=\"_blank\" href=\"https:\/\/antibullyingcentre.ie\/recommending-toxicity-how-tiktok-and-youtube-shorts-are-bombarding-boys-and-men-with-misogynist-content\/\" style=\"\" rel=\"noopener\">recommended toxicity<\/a>, and <a target=\"_blank\" href=\"https:\/\/theconversation.com\/we-research-online-misogynist-radicalisation-heres-what-parents-of-boys-should-know-232901\" style=\"\" rel=\"noopener\">fed misogyny<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What does this say about men?<\/strong> Nothing but that the algorithm doesn\u2019t think much of them. Dr Stephanie Wescott, a lecturer in Humanities and Social Sciences at Monash University said \u201cIt\u2019s kind of degrading for men for the algorithm to make this assumption about their interests \u2026 [that] you\u2019re going to like these sort of misogynistic memes.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The solution?<\/strong> Transparency is top of the list. Nicholas Carah, an associate professor in Digital Media at the University of Queensland believes that \u201cjournalists, researchers, and regulators [...] observe what these informational flows look like\u201d so that we can have an honest discussion about them on the platforms that influence these views.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/algorithm\/\">Algorithm<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/social-media\/\">social media<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"635083 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"635083\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/635083\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-635083\" class=\"content-area-description single-story post-635083 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/neo\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/989.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"635084\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"635084\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/simone-biles-rises-above-the-twisties\/\">\r\n                            Simone Biles rises above the twisties                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/simone-biles-rises-above-the-twisties\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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With the 2024 Paris Summer Olympics on the horizon, Netflix\u2019s new four-part docuseries will give you an intimate and exclusive look at the highs of her remarkable career and the intense pressures that accompany it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It doesn't start with triumph: <\/strong>It starts in the shadow of the 2020 Tokyo Olympics, which was infamously delayed and disrupted by the pandemic. Biles faced an unexpected and debilitating challenge: The \" <a target=\"_blank\" href=\"https:\/\/olympics.com\/en\/news\/what-are-the-twisties\" style=\"\" rel=\"noopener\">twisties<\/a>,\" a condition that made it difficult for her to orient herself in midair, which could lead to serious injury. This issue led to her withdrawal from the Games, a decision that sparked widespread surprise and controversy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Interviews with Biles herself, those closest to her, and key figures in the sport showcase <\/strong><strong>her rise from a talented young gymnast to a global sports icon<\/strong>, while also highlighting the toll that such greatness can take. The narrative weaves together real footage accompanied by personal commentary, emphasizing the relentless demands placed on elite athletes and the challenges they face behind the scenes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can watch the docu-series on <a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/81700902\" style=\"\" rel=\"noopener\">Netflix<\/a> or catch the trailer (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=YLPxyE0c_KY\" style=\"\" rel=\"noopener\">runtime: 2:18<\/a>).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span 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role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"635091\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"635091\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-the-markets-are-doing-on-23-july-2024\/\">\r\n                            What the markets are doing on 23 July 2024                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-the-markets-are-doing-on-23-july-2024\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-the-markets-are-doing-on-23-july-2024\/')\">\n                    Copy Link                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href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-the-markets-are-doing-on-23-july-2024\/&title=What the markets are doing on 23 July 2024\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+23+July+2024+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F07%2F23%2Fwhat-the-markets-are-doing-on-23-july-2024%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/what-the-markets-are-doing-on-23-july-2024\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-635091\" class=\"content-area-description single-story post-635091 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.a5110e34-a42a-4d9b-ba0d-d7ef8f3ef7d6.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 0.7% at today\u2019s close<\/strong> on turnover of EGP 4.3 bn (9.7% above the 90-day average). Local investors were the sole net buyers. The index is up 17.3% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Egypt Kuwait Holding (+6.3%), ADIB (+6.2%), and Orascom Development (+5.7%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Orascom Construction (-1.3%), Abu Qir Fertilizers (-1.2%), and Talaat Moustafa Group (-1.2%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"635092\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"635092\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/meet-our-founder-of-the-week-kiwes-omar-kamel\/\">\r\n                            Meet our founder of the week: Kiwe\u2019s Omar Kamel                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/meet-our-founder-of-the-week-kiwes-omar-kamel\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Speaking to us this week is Omar Kamel (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/omarkamel8?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), co-founder of <a target=\"_blank\" href=\"https:\/\/www.kiweapp.com\/\" style=\"\" rel=\"noopener\">Kiwe<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Omar Kamel and I am the co-founder of Kiwe. <\/strong>I graduated with a Bachelor of Business Administration, and a Masters in Management from the EU Business School Barcelona.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Kiwe is Egypt\u2019s first youth finance app. <\/strong>My partners \u2014 Mohamed Khalifa (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mohamedkhalifag?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), Fatma Khalifa <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/fatma-ibrahim-87549b74?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app\" style=\"\" rel=\"noopener\">(LinkedIn<\/a>), and Galal Abou El Dahab (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/galalaboueldahab?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app\" style=\"\" rel=\"noopener\">LinkedIn<\/a>) \u2014 and I initially started the application after we ourselves were youth studying abroad. We were introduced to different forms of digital payment apps and we\u2019re impressed with how much easier it was than using cash.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Whenever we would come back to Egypt and use cash,<\/strong> we\u2019d always notice the difference in efficiency. That\u2019s when we decided to create Kiwe, one of the first platforms of its kind. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It took us a while to get the app out there. <\/strong>The idea of the app came in 2018, but it wasn't until 2022 that we were able to launch and introduce it to customers. In its early stages it was my graduation project \u2014 for both my bachelor and masters degrees. We first launched a small model of Kiwe and began marketing it, starting with small transactions like parking payments, bazaar payments, and purchasing event tickets through the Kiwe app.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It's hard to stand out within the financial sector since we are under specific legislations <\/strong><strong>and guidelines that we need to follow.<\/strong> But one thing that we are doing differently is the fact that we\u2019re targeting younger audiences. Through Kiwe, they\u2019re able to transfer or request payments, set saving goals, and track their spending.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re speaking the youth\u2019s language.<\/strong> We market through the platforms they use and highlight the tech savvy features and interfaces that would appeal to them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We were even the exclusive financial partner for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/shababco\/\" style=\"\" rel=\"noopener\">Shababco<\/a><\/strong> \u2014 a bazaar revolving around young business owners and young consumers. Attendants were able to buy their tickets or complete their purchases from the booths through Kiwe.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I wouldn\u2019t consider myself successful yet. Not even close. <\/strong>There have, however, been little moments in the journey where I felt proud. I was very young when I joined the industry. I was 22 and trying to enter a very heavily regulated field where there were quite a few barriers to entry. It wasn\u2019t easy. But overcoming these obstacles and being able to finally launch Kiwe was quite the moment of pride because we knew how hard we had worked to get there.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In five years time, <\/strong>I hope we can confidently say that Kiwe is the younger generation\u2019s favorite finance app across the Middle East. By then, our goal is for the app to also educate the users on their finances. Things like how to budget, how to save, how to spend, and, eventually, how to invest. We want Kiwe to not only be a banking app, but also a financial education platform \u2014 which is a competitive edge that we have.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019ve experienced some struggles along the way.<\/strong> The economic situation, for example, led us to a hiring struggle. We are looking for people at certain calibers with positive attitudes that will care about the company. The rates and salaries elsewhere are competitive, but we are learning to be patient and continue to look for the right fit for our team.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are even things that we wish could\u2019ve been different about the industry. <\/strong>Perhaps more space for young entrepreneurs to bring creative ideas into a heavily traditional sector, or flexibility within the regulations to welcome innovative concepts. But in general, we\u2019ve learned to be flexible. Most struggles we encounter are out of our control, so we\u2019ve stopped taking things personally and started to adapt and continue despite them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Struggles aside, there are rewarding moments that make it all worth it.<\/strong> Seeing people believing in our business and ideas or actually seeing a stranger using Kiwe to make a transaction. It\u2019s extremely motivating.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I\u2019m trying to maintain a work-life balance, but it\u2019s hard.<\/strong> I feel like at this point in time I want to allocate more of my time towards work. Entrepreneurship should not even be considered work. I wake up every morning and move towards something I love. So for now It\u2019s at 60% work and 40% leisure. Maybe in the future that will shift.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I were able to go back and give my younger self some tips, <\/strong>I would tell him to keep an eye out for the details, and give 101% to anything and everything without looking at the immediate result. Things have a way of manifesting later than we expect. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I don\u2019t think I\u2019m at a point where I can give entrepreneurial advice. <\/strong>But the one thing I can say is: Go for it, and figure it out as you go. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/kiwe\/\">Kiwe<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/omar-kamel\/\">Omar Kamel<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/startup-watch\/\">Startup watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/startups\/\">startups<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"635094\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/23\/635094\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-635094\" class=\"content-area-description single-story post-635094 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 May-31 July (Tuesday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/CairoCinemaDays\/\" style=\"\">Cairo Cinema Days<\/a><\/span><span style=\"font-weight:400;\"> program, at Zawya Cinema.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 June-2 September (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/bibliothekegypt\/p\/C79SqeoNtqQ\/\" style=\"\">Afashat w Aflam exhibition<\/a><\/span><span style=\"font-weight:400;\"> at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 July-30 August (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/NewAlameinFestival\/\" style=\"\">New Alamein Festival<\/a><\/span><span style=\"font-weight:400;\"> at North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18-31 July (Thursday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C9Il7XtNizT\/?igsh=bWFubWRvYnNiNXdr\" style=\"\">Gen Z W Tes\u2019eeni Ya Gedo<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 July-10 August (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairoopera.org\/en\/calendar\/\" style=\"\">Summer Music Festival<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 July (<\/span><span>T<\/span><span style=\"font-weight:400;\">uesday): Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 July (Tuesday): <\/span> <span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C9fBbmZtTmi\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">El 7ob Fein<\/a><\/span><span style=\"font-weight:400;\"> performance at The Boom Room.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/byganz.com\/saintlevant\" style=\"\">Saint Levant concert<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2<\/span><span style=\"font-weight:400;\">5 July (Thursday): Public Holiday in observance of the 23 July Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25-26 July (Thursday - Friday): Ahmed Helmy\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/reel\/C8-JbWyqgYC\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Memo<\/a><\/span><span style=\"font-weight:400;\"> at the Grand Nile Tower.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C9Mu3RRNxqH\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Open Mic<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/reel\/C9aOyzSN9xP\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Cords Festival: Esseily & Massar Egbari<\/a><\/span><span style=\"font-weight:400;\"> at One Eleven in New Alamein.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1204131937195678\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Route Tech Summit 2024<\/a><\/span><span style=\"font-weight:400;\"> at The GrEEK Campus.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C9con4pN9kF\/\" style=\"\">Marwan Moussa, Afroto, DJ Nooriya, and Bubblegum Kollectiv<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Jazz Club Sea Shore.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 July (Friday): Tamer Hosny at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 July (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/993506598675670\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Design Summer School<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah Business Park, Sheikh Zayed City<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27 July (Saturday): El Masreyeen at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 <\/span><span>August (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/events\/5643\" style=\"\">Back To The Roots: The Seven Gates EP Launch<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">2 August (Friday): Ramy Gamal at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2<\/span><span> August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/events\/5674\" style=\"\">Mostafa Ibrahim Live Podcast<\/a><\/span><span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2<\/span><span> August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/5663\" style=\"\">Mohamed Ramadan concert<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.founderslive.com\/events-list\/cairo-2024-08\" style=\"\">Founders Live<\/a><\/span><span style=\"font-weight:400;\"> at MINT Incubator by EGBANK.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4-6 August (Sunday - Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/10times.com\/edu-gate\" style=\"\">Edugate 2024<\/a><\/span><span style=\"font-weight:400;\"> at Royal Maxim Palace Kempinski.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">9 August (Friday): Amr Diab at New Alamein Festival.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 <\/span><span>August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/5635\" style=\"\">Wael Kfoury concert<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 September (Sunday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Sunday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29-30 October (Tuesday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/platforms-root-technologies.com\/icec-2024\/\" style=\"\">Intelligent Cities Exhibition & Conference (ICEC)<\/a><\/span><span> at Waldorf Astoria.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":635077,"template":"","categories":[],"tags":[],"class_list":["post-635076","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"48fb5e29-cae2-466f-b5b5-c800bab8c7c6","teaser":"","photo_url":"https:\/\/ent.news\/2024\/7\/1863.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Algorithm rules - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/algorithm-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Algorithm 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