{"id":633705,"date":"2024-07-18T00:00:00","date_gmt":"2024-07-18T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=633705"},"modified":"2025-12-17T13:23:00","modified_gmt":"2025-12-17T13:23:00","slug":"ai-therapy","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-therapy\/","title":{"rendered":"AI therapy"},"content":{"rendered":"<section id=\"633707\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"633707\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/\">\r\n                            Fuel committee to announce quarterly prices \u201cvery soon\u201d                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Fuel committee to announce quarterly prices \u201cvery soon\u201d&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/&title=Fuel committee to announce quarterly prices \u201cvery soon\u201d\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Fuel+committee+to+announce+quarterly+prices+%E2%80%9Cvery+soon%E2%80%9D+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F07%2F18%2Ffuel-committee-to-announce-quarterly-prices-very-soon%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1480.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"633708\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/fuel-committee-to-announce-quarterly-prices-very-soon\/1480-jpg-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1480.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1480.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1480.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1480.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633707\" class=\"content-area-description single-story post-633707 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-energy tag-enterprisepm tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.5d93284e-4b68-4d2f-98df-6a982e50b6f5.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, wonderful people.<\/strong> The weekend is finally here. We hope you all have your plans set to unwind and escape the scorching heatwave.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Fuel committee concludes meetings to decide quarterly prices: <\/strong>The government\u2019s fuel pricing committee has concluded its meetings to review fuel prices for the next three months and is expected to announce its decision \u201cvery soon,\u201d an informed government source told Enterprise.<\/p>\n<p><strong>REMEMBER- <\/strong>The IMF has postponed its executive board meeting to discuss the third review of the USD 8 bn program to Egypt from 10 July to 29 July to \u201cfinalize some details\u201d. The postponement came as the fund is holding discussions with the new Madbouly cabinet over its policy and goals for the coming three years and adopting a wait-and-see approach regarding the subsidy cuts, another government source <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/dc85ab6a-468f-4fb8-917e-106bb2c78806\" style=\"\" rel=\"noopener\">told us<\/a> earlier this week.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One campaign is headlining the US Presidential elections \u2014 the one calling for <\/strong><strong>Biden to step aside.<\/strong> US President Joe Biden is facing intensified criticism for his ability to lead from friends and foes alike following his Covid-19 diagnosis on Wednesday, which forced him to cancel an appearance his administration hoped would counter Trump\u2019s Republican National Convention success. Senate Majority Leader Chuck Schumer and House Minority Leader Hakeem Jeffries confronted Biden with their concerns, as did former House Speaker Nancy Pelosi, who reportedly told Biden privately that polls indicate a democratic loss. Biden\u2019s response has been defensive, and while he has agreed to view polling data and discuss how VP Kamala Harris could win, there are no signs that he is seriously considering stepping down, according to media reports. (<a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/07\/17\/us\/politics\/dnc-biden-nomination.html\" style=\"\" rel=\"noopener\">NYT<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-07-18\/biden-s-covid-case-delivers-latest-blow-to-hard-luck-campaign?srnd=homepage-middle-east\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2024\/07\/17\/politics\/nancy-pelosi-biden-conversation\/index.html\" style=\"\" rel=\"noopener\">CNN<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Madbouly addresses power cuts, meds, and a number of key topics: <\/strong>Prime Minister Moustafa Madbouly held a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8883e2e1-8006-4fd6-be3c-58d871338ead\/egypt%25e2%2580%2599s-madbouly-addresses-power-cuts,-renewables-goals,-meds-crisis\" style=\"\" rel=\"noopener\">presser<\/a> yesterday, where he announced halting the rolling blackouts starting next Sunday.<\/li>\n<li><strong>Companies are pushing to double the price of subsidized fertilizers<\/strong>: Urea fertilizer producers are waiting for the government to give them the greenlight to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/775a4437-4324-44fc-ad0e-7c5b1a976ba7\/egypt%25e2%2580%2599s-fertilizer-producers-are-pushing-to-almost-double-the-price-of-subsidized-fertilizers\" style=\"\" rel=\"noopener\">almost double their prices<\/a> to EGP 8.8k per ton from their current EGP 4.5k.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>Temperatures are rising to highs of 38\u00b0C and dropping to a moderate low of 28\u00b0C, according to our favorite weather app. Alexandria and Sahel are looking at cooler temperatures with highs of 30\u00b0C and lows of 27\u00b0C.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/energy\/\">energy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"633709 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"633709\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/633709\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633709\" class=\"content-area-description single-story post-633709 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/190.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"633710\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"633710\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/therapy-in-the-age-of-ai\/\">\r\n                            Therapy in the age of AI                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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href=\"https:\/\/api.whatsapp.com\/send?text=Therapy+in+the+age+of+AI+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F07%2F18%2Ftherapy-in-the-age-of-ai%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/therapy-in-the-age-of-ai\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1473.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"633711\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/therapy-in-the-age-of-ai\/1473-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1473.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1473.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1473.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1473.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633710\" class=\"content-area-description single-story post-633710 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute tag-health wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.eefb61dc-1c9a-4c96-a447-3f66f143ace0.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Dissatisfied with traditional therapy, people are turning to AI bots for help. <\/strong>Mental health chatbots are stepping in to address the global shortage of mental health professionals, a gap that has only widened during the COVID-19 pandemic, which saw a sharp rise in depression and anxiety cases. Digital platforms offering affordable, 24\/7 access could revolutionize how care is delivered, says the <a target=\"_blank\" href=\"https:\/\/www.nationalgeographic.com\/science\/article\/ai-chatbots-treatment-mental-health\" style=\"\" rel=\"noopener\">National Geographic<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But caution is crucial. <\/strong>While <a target=\"_blank\" href=\"https:\/\/www.nature.com\/articles\/s41746-023-00979-5\" style=\"\" rel=\"noopener\">studies<\/a> show AI chatbots can <a target=\"_blank\" href=\"https:\/\/home.dartmouth.edu\/news\/2024\/02\/phone-app-uses-ai-detect-depression-facial-cues\" style=\"\" rel=\"noopener\">reduce<\/a> short-term depression symptoms and <a target=\"_blank\" href=\"https:\/\/jamanetwork.com\/journals\/jamanetworkopen\/fullarticle\/2814116\" style=\"\" rel=\"noopener\">predict<\/a> clinical outcomes based on text data and behavioral signals, AI\u2019s limitations, including bias and unpredictability, emphasizes the need for human oversight in therapeutic contexts. Chatbots like <a target=\"_blank\" href=\"https:\/\/woebothealth.com\/\" style=\"\" rel=\"noopener\">Woebot<\/a> that lack emotional intelligence, can\u2019t replace guidance from a trained professional, especially those equipped to deal with high-risk patients.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Even their creators agree.<\/strong> Ellen Fitzsimmons-Craft, a psychologist and professor who helped develop the failed wellness bot <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2023\/06\/08\/us\/ai-chatbot-tessa-eating-disorders-association.html\" style=\"\" rel=\"noopener\">Tessa<\/a>, warns about the dangers of AI replacing rather than complementing human care, pointing to cases where chatbots have given out harmful advice including telling someone contemplating suicide to <a target=\"_blank\" href=\"https:\/\/www.nationalgeographic.com\/science\/article\/ai-chatbots-treatment-mental-health#:~:text=However%2C%20when%20she%20texted%20it%20a%20real%20thought%20she%20often%20battles%20as%20an%20avid%20rock%20climber%3A%20climbing%20and%20jumping%20off%20a%20cliff%2C%20it%20encouraged%20her%20to%20do%20it%20and%20said%20it%20was%20%E2%80%9Cwonderful%E2%80%9D%20she%20was%20taking%20care%20of%20her%20mental%20and%20physical%20health.%C2%A0\" style=\"\" rel=\"noopener\">jump off a cliff<\/a> or suggesting a \u201c <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2023\/06\/08\/us\/ai-chatbot-tessa-eating-disorders-association.html#:~:text=Dr.%20Conason%20told,an%20eating%20disorder.\" style=\"\" rel=\"noopener\">calorie deficit plan<\/a> \u201d to someone seeking help with an eating disorder.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As tech companies wrestle with these challenges, AI might just handle the paperwork.<\/strong> Removing administrative responsibilities could let therapists focus more on hands-on patient care. Even with all the technological focus and progress on AI, it seems that placing your mental health in the proverbial hands of a chatbot is a gamble.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Feeling lonely may put older adults at a risk of memory loss<\/strong>. People who are physically isolated and emotionally lonely showed a high risk of memory decline, followed by people who were lonely but not socially disconnected, a recent study suggested.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Both social connection and mental activity helps people stay sharp and happy as they <\/strong><strong>age.<\/strong> These results were found by <a target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167494324001596?via%3Dihub\" style=\"\" rel=\"noopener\">observing<\/a> four different groups of adults over six years \u2014 socially isolated and lonely, only socially isolated, only lonely, and neither lonely nor socially isolated. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s never too late. <\/strong>Psychologist and neuroscientist, <a target=\"_blank\" href=\"https:\/\/lisafeldmanbarrett.com\/\" style=\"\" rel=\"noopener\">Dr. Lisa Feldman Barrett<\/a> explained that the brain is never fully done wiring, and keeps the ability to learn new skills for its entire lifetime. \u201cLearning is plasticity,\u201d she said. Actively engaging in things that keep the brain healthy can help improve memory issues people are already facing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>How to sharpen the knife: <\/strong>Engage in social connections, obviously. Travel, read, learn, and try new things. <a target=\"_blank\" href=\"https:\/\/www.wendysuzuki.com\/\" style=\"\" rel=\"noopener\">Dr. Wendy Suzuki<\/a>, neuroscientist and Dean of New York University\u2019s College of Arts and Science, told <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/07\/16\/study-loneliness-increases-risk-of-memory-loss-in-older-adults.html\" style=\"\" rel=\"noopener\">CNBC<\/a> that physical activity also plays a role in stimulating brain growth, especially those that require strategy. Playing chess or online games, taking a stroll \u2014 even just around the house \u2014, or just going out for lunch with a friend will help you jumpstart your neurons.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/health\/\">health<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"633712 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"633712\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/633712\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633712\" class=\"content-area-description single-story post-633712 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/neo\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/989.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"633713\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"633713\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/a-self-appointed-detective-with-a-robot-sidekick\/\">\r\n                            A self-appointed detective with a robot sidekick                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/a-self-appointed-detective-with-a-robot-sidekick\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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No context. We then meet Suzie Sakamoto (Rashida Jones), an American expat living a quiet life in Japan after escaping past traumas when she meets and marries the gentle and charming Masa (Hidetoshi Nishijima), and they have a son, Zen. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Following the mysterious disappearance of Masa and Zen,<\/strong> Suzie receives a \u201chomebot\u201d named Sunny (Joanna Sotomura) from Yuki (Jun Kunimura), a senior colleague at Masa\u2019s tech firm. This is no ordinary homebot \u2014 Sunny was specially programmed by Masa himself. Suzie, initially a technophobe, starts to suspect that her husband may not have been just a refrigeration engineer.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It's a blend of comedy, sci-fi, and conspiracy thriller. <\/strong>As Suzie digs deeper into her mild-mannered husband\u2019s life and mysterious disappearance, she uncovers unsettling truths. An office party encounter with one of Masa\u2019s colleagues leads her to a hidden series of rooms ominously named the \u201cSakamoto Incubator,\u201d one of which bears the blood stains from the opening scene.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The pace might be a bit slow for some, <\/strong>but it maintains a confident stride. It explores deep themes like the unknowability of others, grief, and loneliness \u2014 and the all too relatable issue of the potential dangers and benefits of AI. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH- <\/strong>You can watch the series on <a target=\"_blank\" href=\"https:\/\/www.apple.com\/tv-pr\/originals\/sunny\/\" style=\"\" rel=\"noopener\">Apple TV+<\/a> or catch the trailer (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=zYYixvqjiuE\" style=\"\" rel=\"noopener\">watch trailer,<\/a><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=zYYixvqjiuE\" style=\"\" rel=\"noopener\">runtime: 2:33<\/a>).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/japan\/\">Japan<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/robot\/\">Robot<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/shows\/\">shows<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sunny\/\">sunny<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"633718 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"633718\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/633718\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633718\" class=\"content-area-description single-story post-633718 post type-post status-publish format-standard hentry category-advertiser wpautop 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sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" 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src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-jmocwfq\" data-v=\"4\" data-block-id=\"jmocwfq\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-jmocwfq-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-jmocwfq-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" 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class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"633720\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/what-the-markets-are-doing-on-18-july-2024\/\">\r\n                            What the markets are doing on 18 July 2024                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n     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href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/what-the-markets-are-doing-on-18-july-2024\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 18 July 2024&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/what-the-markets-are-doing-on-18-july-2024\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/what-the-markets-are-doing-on-18-july-2024\/&title=What the markets are doing on 18 July 2024\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+18+July+2024+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F07%2F18%2Fwhat-the-markets-are-doing-on-18-july-2024%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/what-the-markets-are-doing-on-18-july-2024\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633720\" class=\"content-area-description single-story post-633720 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.d6bcd0a5-c959-45ed-a99c-ed390aa9d6b2.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 1.1% at today\u2019s close<\/strong> on turnover of EGP 4.0 bn (equal to the 90-day average). Regional investors were the sole net sellers. The index is up 15.1% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Eastern Company (+5.7%), Elsewedy Electric (+5.3%), and GB Corp (+5.2%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Palm Hills Development (-3.1%), Juhayna (-2.8%), and EFG Holding (-1.4%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"633721\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"633721\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">SOCIAL MEDIA<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/\">\r\n                            User-generated content may be the future of media                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=User-generated content may be the future of media&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/&title=User-generated content may be the future of media\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=User-generated+content+may+be+the+future+of+media+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F07%2F18%2Fuser-generated-content-may-be-the-future-of-media%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/335.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"633722\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/user-generated-content-may-be-the-future-of-media\/335-jpg-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/335.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"335.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/335.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/7\/335.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633721\" class=\"content-area-description single-story post-633721 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media tag-enterprisepm tag-social-media tag-youtube wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.608ec21e-edf5-498c-9c26-273401d78018.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Say goodbye to traditional media \u2014 the future of TV is user-generated. <\/strong>Earlier this month, Nielsen released a report revealing that YouTube <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/49a00511-d0cf-490e-9928-849246e9bdb4\/%253cmark%253eyoutube%253c%2Fmark%253e-solidifies-its-place-on-the-throne\" style=\"\" rel=\"noopener\">topped TV viewership<\/a> at 9.7% \u2014 the largest share ever recorded for any streaming service, including Netflix and Disney+. The 20-year-old platform has successfully pivoted from more than just a phone app or a website for people to sink time into, and become a legitimate form of entertainment prioritized over traditional streaming.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why are people gravitating towards user-generated content?<\/strong> Experts have been <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/06\/26\/youtube-streaming-dominance-media-strategy.html\" style=\"\" rel=\"noopener\">looking<\/a><a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/06\/26\/youtube-streaming-dominance-media-strategy.html\" style=\"\" rel=\"noopener\">into<\/a> why user-based platforms like YouTube and TikTok have become so popular, and have found that younger internet users use those platforms as search engines and online encyclopedias. Jasmine Enberg, a senior social media analyst at Emarketer, <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/06\/27\/genz-video-content-creators-youtube\/\" style=\"\" rel=\"noopener\">attributes<\/a> this trend to a lack of trust in traditional media sources, instead putting their faith in like-minded individuals for analysis of things they see in the news, including social issues, pop culture, and entertainment.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>16% of teens used <\/strong><strong>YouTube <\/strong><strong>\u201calmost<\/strong><strong> constantly\u201d, <\/strong><strong>a Pew Research Center <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/internet\/2023\/12\/11\/teens-social-media-and-technology-2023\/\" style=\"\" rel=\"noopener\">survey<\/a><\/strong><strong> showed, <\/strong><strong>with 17% saying the same of TikTok<\/strong>. And traditionally, entertainment was a one-way street \u2014 professional creators produced content, and audiences consumed it. The rise of social media and accessible creation tools has democratized entertainment, giving everyone a platform to become a content creator. This has resonated especially with Gen Z, a generation that has grown up with these tools, and considers content creation an intrinsic part of self-expression.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But younger viewers have started taking matters into their own hands, increasingly<\/strong><strong> becoming creators instead of consumers. <\/strong>The Washington Post reports that while the previous rule of thumb was that only <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/06\/27\/genz-video-content-creators-youtube\/\" style=\"\" rel=\"noopener\">one in ten users<\/a> posted content, now <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/trends\/report\/\" style=\"\" rel=\"noopener\">65% of young internet users<\/a> aged 14-24 consider themselves content creators.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While the entertainment industry initially viewed social media as tools to promote their own material, as it stands, their content now fuels the popularity of those platforms.<\/strong> Fans of media on streaming services like Netflix and Disney+ will flock to YouTube and TikTok to consume supplemental content generated by other users, viewing discussions and critiques being created in response to TV shows and movies. Youtube\u2019s Culture & Trends director Kevin Allocca finds the evolution of how traditional media is being consumed to be fascinating. \u201c[Gen Z is] actively moving audience behavior from passive viewing to finding and adding their voices to a unique content \u2018dialogue\u2019.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Participation points:<\/strong> TikTok's short-form videos have ignited a new era on the internet, where content creation is more accessible than ever. This platform allows those who would have been casual viewers to participate in and interact with other content by providing user-friendly video editing tools. Features like duets and stitches further fuel participation by letting users directly engage with each other's videos, transforming viewers into active contributors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Recognizing this trend, platforms like YouTube and Instagram are playing catch-up with <\/strong><strong>similar features to stay competitive.<\/strong> These features include intuitive editing tools and vast music libraries that make adding soundtracks easy without a video-editing suite, allowing people to post high-quality videos with minimal effort at a low barrier entry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What does this mean for the future of viewership? <\/strong>Easy access participation won\u2019t just impact traditional media \u2014 it also means that entertainment as we currently consume it will be ever-shifting. As more viewers turn to content creation, garnering views could become more competitive. The democratization of content creation may mean that lines between viewer and creator will continue to blur, with content creators becoming more audience-responsive and hyper-targeted, letting their viewers dictate and shape the content they consume.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/social-media\/\">social media<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/youtube\/\">youtube<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"633723\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/18\/633723\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-633723\" class=\"content-area-description single-story post-633723 post type-post status-publish format-standard hentry category-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-31 May-July (Tuesday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/CairoCinemaDays\/\" style=\"\">Cairo Cinema Days<\/a><\/span><span style=\"font-weight:400;\"> program, at Zawya Cinema.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-2 June-September (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/bibliothekegypt\/p\/C79SqeoNtqQ\/\" style=\"\">Afashat w Aflam exhibition<\/a><\/span><span style=\"font-weight:400;\"> at Bibliothek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-30 July-August (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/NewAlameinFestival\/\" style=\"\">New Alamein Festival<\/a><\/span><span style=\"font-weight:400;\"> at North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.culturewheel.com\/en\/events\/PJpkOZyDAX\" style=\"\">20 Years of Massar Egbari<\/a><\/span><span style=\"font-weight:400;\"> at El Sawy Culturewheel.<\/span><\/p>\n<p style=\"padding-top:12pt;margin:0;padding-left:0;padding-bottom:12pt;line-height:1.15;orphans:2;widows:2;text-align:left;padding-right:0\"><span>18-31 July (Thursday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C9Il7XtNizT\/?igsh=bWFubWRvYnNiNXdr\" style=\"\">Gen Z W Tes\u2019eeni Ya Gedo<\/a><\/span> <span style=\"font-weight:400;\"> at Rawabet Art Space.<\/span><\/p>\n<p style=\"padding-top:12pt;margin:0;padding-left:0;padding-bottom:12pt;line-height:1.15;orphans:2;widows:2;text-align:left;padding-right:0\"><span>18-22 July (Thursday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/facebook.com\/events\/s\/the-summer-affordable-art-show\/182813624927442\/\" style=\"\">The Summer Affordable Art Show<\/a><\/span><span style=\"font-weight:400;\"> at TAM Gallery<\/span><\/p>\n<p style=\"padding-top:12pt;margin:0;padding-left:0;padding-bottom:12pt;line-height:1.15;orphans:2;widows:2;text-align:left;padding-right:0\"><span>20 July (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/facebook.com\/events\/s\/cacao-ceremony-sound-healing-w\/429974976711824\/\" style=\"\">Cacao Ceremony & Sound Healing workshop<\/a><\/span><span style=\"font-weight:400;\"> at Bayt Salam.<\/span><\/p>\n<p style=\"padding-top:12pt;margin:0;padding-left:0;padding-bottom:12pt;line-height:1.15;orphans:2;widows:2;text-align:left;padding-right:0\"><span>20 July (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/facebook.com\/events\/s\/diamond-tour-historic-houses-o\/1829707310873095\/\" style=\"\">Historic Cairo tour<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18-10 July-August (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairoopera.org\/en\/calendar\/\" style=\"\">Summer Music Festival<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.culturewheel.com\/en\/events\/rzm1YJmDq9\" style=\"\">Sheikh Mahmoud Al-Tahami<\/a><\/span><span style=\"font-weight:400;\"> at El Sawy Culturewheel.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19-20 July (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/508820461570762\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">The Art of Public Speaking<\/a><\/span><span style=\"font-weight:400;\"> workshop at AUC Tahrir.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Tuesday): Revolution Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/byganz.com\/saintlevant\" style=\"\">Saint Levant concert<\/a><\/span><span style=\"font-weight:400;\"> at D-Bay North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1204131937195678\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Route Tech Summit 2024<\/a><\/span><span style=\"font-weight:400;\"> at The GrEEK Campus.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 July (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/993506598675670\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Design Summer School<\/a><\/span><span style=\"font-weight:400;\"> at Majarrah Business Park, Sheikh Zayed City<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 August (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.founderslive.com\/events-list\/cairo-2024-08\" style=\"\">Founders Live<\/a><\/span><span style=\"font-weight:400;\"> at MINT Incubator by EGBANK.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4-6 August (Sunday - Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/10times.com\/edu-gate\" style=\"\">Edugate 2024<\/a><\/span><span style=\"font-weight:400;\"> at Royal Maxim Palace Kempinski.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 September (Sunday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Sunday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29-30 October (Tuesday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/platforms-root-technologies.com\/icec-2024\/\" style=\"\">Intelligent Cities Exhibition & Conference (ICEC)<\/a><\/span><span> at Waldorf Astoria.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":633706,"template":"","categories":[],"tags":[],"class_list":["post-633705","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"0a51d120-d50c-4f0b-b205-6226f259d55f","teaser":"","photo_url":"https:\/\/ent.news\/2024\/7\/1483.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI therapy - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ai-therapy\/\" \/>\n<meta property=\"og:locale\" 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