{"id":613805,"date":"2024-01-21T00:00:00","date_gmt":"2024-01-21T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=613805"},"modified":"2025-12-17T03:21:14","modified_gmt":"2025-12-17T03:21:14","slug":"the-race-to-the-moon-is-back","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/","title":{"rendered":"The race to the moon is back"},"content":{"rendered":"<section id=\"613807\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"613807\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/\">\r\n                            THIS EVENING: EBRD mulls investing USD 75 mn in HAU Energy BV for renewable energy projects. PLUS: Raya Auto and China\u2019s XPeng to locally assemble EVs                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=THIS EVENING: EBRD mulls investing USD 75 mn in HAU Energy BV for renewable energy projects. PLUS: Raya Auto and China\u2019s XPeng to locally assemble EVs&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/&title=THIS EVENING: EBRD mulls investing USD 75 mn in HAU Energy BV for renewable energy projects. PLUS: Raya Auto and China\u2019s XPeng to locally assemble EVs\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=THIS+EVENING%3A+EBRD+mulls+investing+USD+75+mn+in+HAU+Energy+BV+for+renewable+energy+projects.+PLUS%3A+Raya+Auto+and+China%E2%80%99s+XPeng+to+locally+assemble+EVs+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F01%2F21%2Fthis-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/11\/1547.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"613808\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/this-evening-ebrd-mulls-investing-usd-75-mn-in-hau-energy-bv-for-renewable-energy-projects-plus-raya-auto-and-chinas-xpeng-to-locally-assemble-evs\/1547-jpg-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/11\/1547.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1547.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/11\/1547.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/11\/1547.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613807\" class=\"content-area-description single-story post-613807 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-acwa-power tag-enterprisepm tag-hassan-allam-utilities tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.cbf89680-7ae7-4016-a479-aac4a2ee93d0.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, ladies and gentlemen, and happy Sunday.<\/strong> We\u2019re somehow already in the back half of January \u2014 is it just us, or is 2024 moving faster than expected? <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE BIG STORIES TODAY<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- EBRD eyes investing USD 75 mn in HAU Energy: <\/strong>Hassan Allam Utilities (HAU) Energy BV, a subsidiary of HAU, could see a USD 75 mn equity investment from the European Bank for Reconstruction and Development (EBRD) for renewable energy projects in Egypt, including its 1.1 GW wind farm in the Gulf of Suez currently under development, with the total project cost valued at USD 300 mn, according to a <a target=\"_blank\" href=\"https:\/\/www.ebrd.com\/work-with-us\/projects\/psd\/54346.html\" style=\"\" rel=\"noopener\">project summary document<\/a> posted on EBRD\u2019s website. The lender is set to approve the investment next month. The project will offset some 2.8 mn tons of CO2 annually. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>About the project:<\/strong> A consortium including Hassan Allam Utilities and Saudi\u2019s Acwa Power signed a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/climate\/en\/news\/story\/d54d21b5-58f2-46fe-aedf-da8023756c8e\" style=\"\" rel=\"noopener\">25-year land usufruct agreement<\/a> with the New and Renewable Energy Authority (NREA) for the wind farm earlier this month. The project is set to reach financial close by 4Q 2024, begin commercial operations by the end of 2026, and will be the largest on-shore wind farm in the Middle East.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Raya Auto and China\u2019s XPeng team up to locally assemble EVs: <\/strong>Raya Holding\u2019s subsidiary Raya Auto has signed an exclusive agency agreement with Chinese electric vehicle manufacturer <a target=\"_blank\" href=\"https:\/\/www.xpeng.com\/\" style=\"\" rel=\"noopener\">XPeng<\/a> to import and sell three of its EV models in the Egyptian market this year, Raya Holding Chairman Medhat Khalii said in a press conference today, <a target=\"_blank\" href=\"https:\/\/www.alborsaanews.com\/2024\/01\/21\/1758285\" style=\"\" rel=\"noopener\">Al Borsa<\/a> reports. The EGP 500 mn agreement will also see Raya Auto locally assemble XPeng cars within three years, Khalil added. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE BIG STORY ABROAD<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>No single story is leading the conversation in the international press but Israel\u2019s plan to<\/strong><strong> move frozen tax funds meant for the Palestinian Authority (PA) to Norway is getting ink. <\/strong>The Israeli cabinet decided the European nation would hold the tax money that Israel collects from Palestinians \u2014 which, under the Oslo Accords, it is then supposed to transfer to the PA in the West Bank, according to <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/israel-approves-plan-palestinian-tax-funds-be-held-by-third-party-country-2024-01-21\/\" style=\"\" rel=\"noopener\">Reuters<\/a>. Israel has been withholding these funds, claiming that the decision is designed to prevent the funds from reaching Hamas. <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK on the top stories from today\u2019s EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>Another round of IMF talks is underway: <\/strong>Representatives from the IMF are in town to discuss the two long-stalled reviews of <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6ce5a6d0-407b-42ea-a58b-ae7eaab021f3\" style=\"\" rel=\"noopener\">Egypt\u2019s loan program<\/a>.<\/li>\n<li><strong>Egypt\u2019s largest bank has lowered its FX withdrawal limits:<\/strong> The National Bank of Egypt (NBE) has lowered <a target=\"_blank\" href=\"https:\/\/ent.news\/2024\/1\/1643.pdf\" style=\"\" rel=\"noopener\">credit card limits (pdf)<\/a> on <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a4b87cf2-1f01-4937-b64d-116f9544e012\" style=\"\" rel=\"noopener\">foreign exchange transactions<\/a> executed at home and abroad.<\/li>\n<li><strong>TE Gears up to launch 5G pilot: <\/strong>Telecom Egypt aims to start rolling out fifth-generation (5G) network services by the end of the year, CEO Mohamed Nasr told reporters, adding that trial operations will start within <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/014c53a3-2c39-4722-8b67-075108d984a4\" style=\"\" rel=\"noopener\">the coming three months<\/a>.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block\" src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2022\/03\/Inside-Industry-en-WEB-1600x584-v5-03-1.jpg\" alt=\"enterprise\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>*** It\u2019s Inside Industry day \u2014<\/strong><strong>your weekly briefing of all things industrial in Egypt.<\/strong> Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue:<\/strong>Manufacturers in Egypt \u2014 which are reliant on imports for raw materials, machinery, and other production needs \u2014 are working with the government to create guidelines for how to account for rising costs as they continue to source FX at a higher price than the official rate. <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? CIRCLE YOUR CALENDAR-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Oscar nominations for all 23 categories are to be announced <\/strong>on Tuesday, 23 January at 3:30 pm. As for the actual academy ceremony, it\u2019ll take place on Monday, 11 March at 2:22pm. You can <a target=\"_blank\" href=\"https:\/\/www.oscars.org\/how-to-watch\/international.html\" style=\"\" rel=\"noopener\">watch the ceremony<\/a> on OSN, OSN+ and Dubai One.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>?\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>Look for another partly cloudy day tomorrow reaching a high of 21\u00b0C and a low of 14\u00b0C in the capital, according to our favorite weather app. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/acwa-power\/\">ACWA Power<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hassan-allam-utilities\/\">Hassan Allam Utilities<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"613809 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"613809\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/613809\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613809\" class=\"content-area-description single-story post-613809 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7153052045451698176\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/158.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"613810\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"613810\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/\">\r\n                            Kids' obsession with expensive skincare appears to damage more than just their parents\u2019 pockets. PLUS: Why are nations racing to land on the moon?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Kids' obsession with expensive skincare appears to damage more than just their parents\u2019 pockets. PLUS: Why are nations racing to land on the moon?&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/&title=Kids' obsession with expensive skincare appears to damage more than just their parents\u2019 pockets. PLUS: Why are nations racing to land on the moon?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Kids%27+obsession+with+expensive+skincare+appears+to+damage+more+than+just+their+parents%E2%80%99+pockets.+PLUS%3A+Why+are+nations+racing+to+land+on+the+moon%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F01%2F21%2Fkids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1685.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"613811\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/1685-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1685.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1685.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1685.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1685.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613810\" class=\"content-area-description single-story post-613810 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-for-your-commute tag-nasa tag-social-media wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.d06bceb2-08ab-4edb-bfa3-0762413ab70e.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Teens <\/strong><strong>are already worried about aging, and they\u2019re dropping big money to<\/strong><strong> prevent it<\/strong>, according to an opinion piece in <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2024\/01\/18\/opinions\/sephora-kids-skin-care-teen-craze-thomas\/index.html\" style=\"\" rel=\"noopener\">CNN<\/a>.Thanks to social media and the beauty industry\u2019s marketing machine, Gen Z is feeling the pressure for what CNN columnist Holly Thomas describes as \u201cunattainable perfection.\u201d US female teens spent 23% more in 2023 on skincare, cosmetics, and perfumes than they did in 2022, according to a Piper Sandler <a target=\"_blank\" href=\"https:\/\/www.pipersandler.com\/teens\" style=\"\" rel=\"noopener\">study<\/a> on Gen Z spending habits. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s in a name? A lot.<\/strong> Beauty products have now been rebranded as \u201cskin care products\u201d making them appear as an obligation while delivering the subliminal message that if you don\u2019t care for your skin, then you don\u2019t care for yourself. Blast this to hormonal or insecure teens on social media through the 77.3 bn viewed #skincareroutine videos on TikTok, and you\u2019ll have a generation of clients who will wield pressure on their caregivers to provide them with a product, Thomas writes. Even more, when they are financially independent, they will become the purchasing power that will keep a brand making money.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Are brands counting on the obsession with perfection? <\/strong>Their ads and sponsorships seem to suggest so. Providing teens and tweens with ads designed for adult consumption alongside images of poreless-skinned teens portrays an aesthetic that is impossible for many young individuals to attain, particularly as these ads don\u2019t delve into the nuances of genetics, hormones, or diet as components of skin appearance. This leads to kids whining to buy products to try and attain the advertised level of perfection, Thomas suggests.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Aside from damaging their self-esteem, kids are damaging their skin<\/strong><strong>.<\/strong>Dermatologists are warning that using products that are not meant for young skin goes as far as damaging their skin barrier and pushing them to develop acne and allergies to certain ingredients. \u201cThe skin is the largest and most complex organ and if the wrong products are used or introduced too early or for the wrong skin type, you can end up having more problems than originally were present,\u201d celebrity dermatologist Harold Lancer told the <a target=\"_blank\" href=\"https:\/\/nypost.com\/2024\/01\/19\/lifestyle\/teens-obsessed-with-skincare-may-be-damaging-skin-experts\/#:~:text=%E2%80%9CThe%20skin%20is%20the%20largest%20and%20most%20complex%20organ%20and%20if%20the%20wrong%20products%20are%20used%20or%20introduced%20too%20early%20or%20for%20the%20wrong%20skin%20type%2C%20you%20can%20end%20up%20having%20more%20problems%20than%20originally%20were%20present%2C%E2%80%9D\" style=\"\" rel=\"noopener\">New York Post<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Brands can do better. <\/strong>Despite knowing that their products aren\u2019t necessarily formulated for the skin of their highest-paying demographic, they are marketing them. Case in point: Clinical skincare brand Murad launched a campaign for their serums in 2020 and enlisted the help of teenage influencers on Instagram \u2014 despite the products being geared towards \u201cyouth renewal\u201d a problem that teens shouldn\u2019t have to worry about yet. But they know that these teens are the very ones who will continue to splurge on their products the first chance they <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/26a767b3-b7f4-4616-ad0a-2292b96e7940\" style=\"\" rel=\"noopener\">get<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Fly me to the moon\u2026again.<\/strong> 55 years after the first crewed mission <a target=\"_blank\" href=\"https:\/\/www.history.com\/topics\/1960s\/moon-landing-1969\" style=\"\" rel=\"noopener\">landed<\/a> on the moon, a new global race to our nearest neighbor is taking place. On Saturday, Japan became the <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/01\/19\/japan-slim-lunar-lander-touches-down-on-moon.html\" style=\"\" rel=\"noopener\">fifth country<\/a> to complete a <a target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/topics\/earth-and-planetary-sciences\/soft-landing#:~:text=The%20soft%20landing%20prevents%20any,Petrology%20(Second%20Edition)%2C%202020\" style=\"\" rel=\"noopener\">soft landing<\/a> on the moon, joining the US, Russia, China, and <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/92e99e88-9223-43ac-8188-9e34c090650a\" style=\"\" rel=\"noopener\">India<\/a>. The European Space Agency (ESA) <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/01\/20\/why-there-is-a-new-global-race-to-the-moon-.html\" style=\"\" rel=\"noopener\">expects<\/a> that many will be following soon.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s the rush?<\/strong> It\u2019s not for science \u2014 it\u2019s for survival. Michelle Hanlon, executive director at the Center for Air and Space Law at the University of Mississippi, claims that humanity \u201cneeds to get to the moon in order to learn how to live in space\u2026 [and] how to utilize the resources of space.\u201d Some of these resources include rare-earth metals that can be used to power nuclear fusion reactors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One of the most valuable assets on the moon is water. <\/strong>Aside from being crucial to our survival, especially as the planet is on the brink of <a target=\"_blank\" href=\"https:\/\/www.unesco.org\/en\/articles\/imminent-risk-global-water-crisis-warns-un-world-water-development-report-2023\" style=\"\" rel=\"noopener\">water scarcity<\/a>, water can be used to make rocket fuel, meaning that the moon could become humanity\u2019s largest gas station. Rockets may be able to use our satellite companion to refuel, using the boost as a springboard for deeper space exploration.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The European Space Agency estimates that more than 100 lunar missions will be taking<\/strong><strong> place by 2030<\/strong>, despite the fact that only 24 missions have been conducted since the Soviet Union\u2019s first contact with the moon in 1959. Of the 24 successful (or partially successful) moon landings, <a target=\"_blank\" href=\"https:\/\/ourplnt.com\/moon-landings-all-time-list\/\" style=\"\" rel=\"noopener\">only six of them<\/a> were crewed. The last time man set foot on the moon was 1972.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why didn\u2019t we do it earlier?<\/strong> The moon <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/science\/2024\/jan\/12\/why-landing-on-the-moon-is-proving-more-difficult-today-than-50-years-ago\" style=\"\" rel=\"noopener\">really<\/a> doesn\u2019t want us there. NASA has been <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4398e80d-079f-43a3-ad44-a272c97fcc9e\" style=\"\" rel=\"noopener\">trying<\/a> to establish a permanent outpost on our satellite for years, only to be thwarted by moondust, which clogs equipment and takes hours to settle once kicked up. A breakthrough in October of last year came in the shape of a giant lens, with which the space agency hopes to melt some of the moondust to create roads and platforms.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Another reason? <\/strong><strong>M<\/strong><strong>oolah. <\/strong>After effectively winning the Space Race of yore, the US government <a target=\"_blank\" href=\"https:\/\/www.rmg.co.uk\/stories\/topics\/why-did-we-stop-going-moon\" style=\"\" rel=\"noopener\">cut<\/a><a target=\"_blank\" href=\"https:\/\/www.rmg.co.uk\/stories\/topics\/why-did-we-stop-going-moon\" style=\"\" rel=\"noopener\">funding<\/a> to NASA. The eleven Apollo missions from 1960-1973 cost <a target=\"_blank\" href=\"https:\/\/www.planetary.org\/space-policy\/cost-of-apollo\" style=\"\" rel=\"noopener\">USD 280 bn<\/a> in today\u2019s rates \u2014 an average of USD 25 bn per mission. One flight to the moon now costs the space agency just over <a target=\"_blank\" href=\"https:\/\/www.fool.com\/investing\/2022\/03\/19\/how-much-will-americas-to-return-to-the-moon-cost\/\" style=\"\" rel=\"noopener\">USD 1 bn<\/a> per person, and typical flights are manned by four people. Interestingly, India was able to successfully land on the moon for only <a target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/space\/chandrayaan-3-budget-interstellar-cost-b2399815.html\" style=\"\" rel=\"noopener\">USD 75 mn<\/a> \u2014 USD 25 mn less than it cost to make the film Interstellar.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/nasa\/\">NASA<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/social-media\/\">social media<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"613812 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"613812\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/613812\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613812\" class=\"content-area-description single-story post-613812 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/neo\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/154.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"613813\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"613813\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/calls-is-an-experimental-mini-series-that-is-not-your-usual-thriller\/\">\r\n                            Calls is an experimental mini-series that is not your usual thriller                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/calls-is-an-experimental-mini-series-that-is-not-your-usual-thriller\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/calls-is-an-experimental-mini-series-that-is-not-your-usual-thriller\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/calls-is-an-experimental-mini-series-that-is-not-your-usual-thriller\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Calls is an experimental mini-series that is not your usual thriller&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/calls-is-an-experimental-mini-series-that-is-not-your-usual-thriller\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/calls-is-an-experimental-mini-series-that-is-not-your-usual-thriller\/&title=Calls is an experimental mini-series that is not your usual thriller\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Calls+is+an+experimental+mini-series+that+is+not+your+usual+thriller+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F01%2F21%2Fcalls-is-an-experimental-mini-series-that-is-not-your-usual-thriller%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/calls-is-an-experimental-mini-series-that-is-not-your-usual-thriller\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613813\" class=\"content-area-description single-story post-613813 post type-post status-publish format-standard hentry category-enterprise-recommends-2 tag-enterprise-recommends tag-enterprisepm tag-on-the-tube-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.683152dc-6b5d-4696-9519-89f2e982c8e9.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? <\/strong><strong>ON THE TUBE TONIGHT-<br \/><\/strong>(all times CLT)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">!_Anchor05_<strong>! Drama like we\u2019ve never seen (or, rather, heard) before:<\/strong><a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt9327706\/\" style=\"\" rel=\"noopener\">Calls<\/a> is an experimental miniseries, in the form of an audio drama. There is no one on screen \u2014 in fact, there are no cameras at all. The mystery thriller is told through a series of interconnected phone calls chronicling the story of a group of strangers whose lives fall apart as they crash head-first into an apocalyptic event.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s a star-studded sensory experience that begins at the end, but not of the world \u2014 of a<\/strong><strong> relationship.<\/strong> Tim (Nicholas Braun) and Sara (Karen Gillan) catch up awkwardly on the phone before we understand what\u2019s going on. Tim has moved to LA, and despite saying she would join him in six months, Sara is still in New York. Just as Tim is about to tell Sara something important, she spots something (or someone) in her backyard and hangs up.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cue in the suspense\u2026 <\/strong>As he waits for Sara to call him back, Tim calls Camila (Lily Collins), with whom he has moved on from his East Coast girlfriend. As he hashes his relationship out with Camila, Sara is growing more terrified by the minute before calling 911. Soon, Tim and Camila face unsettling figures of their own, and things only get more complicated and terrifying from here.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our only companion is <\/strong><strong>a backdrop of abstract<\/strong><strong> art and subtitles, leaving the rest to our<\/strong><strong> imagination. <\/strong>How is it different from a narrative podcast or a radio show? It\u2019s not, really, but the strong stable of writers presents the story with more complexity and finesse than a low-budget alternative. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Finding a way to play to the strengths of your medium isn\u2019t particularly easy, and Fede<\/strong><strong> \u00c1lvarez does a fantastic job of making the right choices.<\/strong> Perhaps watching Nicholas Braun, Karen Gillan, Lily Collins, Rosario Dawson, Nick Jonas, Pedro Pascal, and the other notable actors lending their voices here act this out in a live-action adaptation would distract from the story. Perhaps our imagination can come up with something more terrifying than CGI ever could.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> Tune into Calls on <a target=\"_blank\" href=\"https:\/\/tv.apple.com\/eg\/show\/calls\/umc.cmc.7hp8sparfsxo0l4f712f3mf2r\" style=\"\" rel=\"noopener\">AppleTV+<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"613818 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"613818\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/613818\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613818\" class=\"content-area-description single-story post-613818 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2022\/12\/Palm-Hills-The-Crown-web-dec-22.jpg\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"613819\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c5f99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46c5f99-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240927.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/mashreq.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27486.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Rise every day<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-pobov53\" data-v=\"4\" data-block-id=\"pobov53\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-pobov53-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-pobov53-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aq7kw3p\" data-v=\"4\" data-block-id=\"aq7kw3p\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aq7kw3p-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aq7kw3p-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"613820\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"613820\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/what-the-markets-are-doing-on-21-january-2024\/\">\r\n                            What the markets are doing on 21 January, 2024                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/what-the-markets-are-doing-on-21-january-2024\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/what-the-markets-are-doing-on-21-january-2024\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/what-the-markets-are-doing-on-21-january-2024\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=What the markets are doing on 21 January, 2024&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/what-the-markets-are-doing-on-21-january-2024\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/what-the-markets-are-doing-on-21-january-2024\/&title=What the markets are doing on 21 January, 2024\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+21+January%2C+2024+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F01%2F21%2Fwhat-the-markets-are-doing-on-21-january-2024%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/what-the-markets-are-doing-on-21-january-2024\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613820\" class=\"content-area-description single-story post-613820 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.8a0fa897-8376-42c3-9735-055c4ab382dc.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 3.3% at today\u2019s close<\/strong> on turnover of EGP 6.1 bn (100.1% above the 90-day average). Foreign investors were net buyers. The index is up 11.4% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Talaat Moustafa Group (+12%), Alexandria Containers and Cargo Handling (+10.8%), and Mopco (+10.8%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Edita (-2.1%), E-finance (-1.6%), and CIRA Education (-0.7%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<div class=\"alignfull inside-industry vertical-section wide-section wp-block-group issue-section\" id=\"613821\">\r\n    <div class=\"issue-section__content\">\r\n        <div class=\"alignwide wp-block-columns\">\r\n            <div class=\"wp-block-column sidebar-vertical-info\" style=\"flex-basis:22.8%\">\r\n                <figure class=\"wp-block-image size-full\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/resources.inktankir.com\/internal\/27470.svg\" style=\"width:80%\" alt=\"\" >\r\n                                    <\/figure>\r\n                <p>\r\n                    Our weekly look at the issues, trends, and policies that are shaping Egypt's manufacturing industries.                <\/p>\r\n                <p class=\"has-text-color has-link-color\">\r\n                    Published every Sunday in EnterprisePM.                <\/p>\r\n                <div class=\"wp-block-buttons mt-0\">\r\n                    <div class=\"wp-block-button\">\r\n                        <a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/enterpriseam.com\/egypt\/inside-industry\/\">\r\n                            Read Inside Industry                            \r\n                        <\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column issue-section\">\r\n                <div class=\"story-section\">\r\n                    <div class=\"issue-story-header text-center\">\r\n                        <div class=\"index-number\">5<\/div>\r\n\r\n                        <p class=\"f-graphik\">INSIDE INDUSTRY<\/p>\r\n                        <h3 class=\"story-title\"><a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/\">  \r\n                            Egyptian industry players want a specialized accounting framework to account for FX costs amid currency crunch<\/a>\r\n                        <\/h3>\r\n\r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Industry wants a specialized accounting framework to account for FX costs amid currency crunch&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/&title=Industry wants a specialized accounting framework to account for FX costs amid currency crunch\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Industry+wants+a+specialized+accounting+framework+to+account+for+FX+costs+amid+currency+crunch+https%3A%2F%2Fenterpriseam.com%2Fegypt%2Finside_industry%2Findustry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>                    <\/div>\r\n\r\n                    <div class=\"story__body\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/\">\r\n                            <div class=\"photo photo--above\">\r\n                                <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/891.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" data-attachment-id=\"613822\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/inside_industry\/industry-wants-a-specialized-accounting-framework-to-account-for-fx-costs-amid-currency-crunch\/891-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/891.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"891.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/891.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/891.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                            <\/div>\r\n                        <\/a>\r\n                        \n<article id=\"post-613821\" class=\"content-area-description post-613821 inside_industry type-inside_industry status-publish has-post-thumbnail hentry category-inside-industry tag-enterprise-inside-industry tag-enterprisepm tag-federation-of-egyptian-industries tag-foreign-exchange tag-industry tag-inside-industry tag-manufacturing wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Gov\u2019t looks to address tax + cost gap caused by FX crunch for industry players:<\/strong> Industrial and retail players have been lobbying the government to issue new regulations to protect companies with FX expenses from incurring significant financial losses or an additional tax burden. Companies are concerned that the losses they incur from sourcing FX will be exacerbated by how their tax base is calculated without accounting for these FX costs, according to industry sources Enterprise spoke with.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The currency crisis is making it difficult for businesses to calculate their FX costs:<\/strong> The gap between the official USD-EGP exchange rate and the parallel market rate has been widening for the past several months, surpassing the EGP 60.0 \/ USD 1 mark over the weekend, according to market sources. That\u2019s almost double the official exchange rate of EGP 30.96. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Industrial players are heavily reliant on FX for business + operations:<\/strong> Several companies need to import raw materials, manufacturing components, machinery, equipment, and other goods required for production, with the industrial sector importing c. 60-90% of the raw materials they need, our sources say. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The problem:<\/strong> The real cost of sourcing each USD ranges between EGP 68-70, which is significantly higher than the official rate and the rate at which banks issue letters of guarantee, Chairman of the Federation of Egyptian Industries\u2019 (FEI) tax and customs committee Mohamed El Bahey told Enterprise. This delta creates significant pressure for businesses, and requires government attention to address and therefore help determine companies\u2019 tax base, El Bahey said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Companies have been trying to figure out how to handle these variable costs:<\/strong>Representatives from all of the Federation of Egyptian Industries\u2019 divisions and the Federation of Chambers of Commerce have been discussing with accounting offices and auditors how to best approach the issue and determine an appropriate figure for the impact of the parallel market on their balance sheets, according to El Bahey. The two sides have also been trying to calculate a fair tax base as part of that process, he said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Government is working on putting something together:<\/strong> Government officials met with industrial and retail players to discuss the impact of the parallel market on their businesses and how they account for these costs, as well as how they impact their bottom lines, according to our sources. Cabinet is currently working on a proposal to address these issues and provide businesses with a guiding framework for how to calculate foreign currency differences for 2023, our sources said. Companies that have significant foreign currency expenses are expected to account for a 26% price differential when calculating these FX costs to determine their tax base, according to our sources. Industry had requested that the government set that price differential at 30%, which still falls short of fully accounting for the additional costs incurred but would take some financial pressure off of these companies to allow for business continuity, according to sources from the FEI. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But there are going to be controls in place:<\/strong> The government is working on putting limits and controls to ensure that this accounting framework is not abused, our sources stressed. Companies will be required to submit paperwork to show their USD sourcing requirements and link these expenses to their sales revenues. Companies will only be allowed to implement the accounting measures if they can prove that FX expenses are necessary for their operations, meaning it will be limited to companies with importing and exporting activity, and those that need to import raw materials, according to our sources. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Some sectors think they deserve special treatment<\/strong>, including the pharma sector, whose dependence on raw materials hovers at around 90%, according to head of the Federation of Egyptian Industries\u2019 pharma division Ali Ouf. \u201cWe\u2019re facing a crisis due to the inability to compensate for jumps in the cost differences of USD sourcing by pricing it into the products because the sector is regulated by mandatory pricing that can\u2019t be changed without the approval of the Egyptian Drug Authority,\u201d Ouf told Enterprise. This formula puts the sector under the pressure of facing \u201chuge\u201d cost differences, he said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Companies in import and export are also buckling under the pressure<\/strong>, since they are entirely reliant on FX and are forced to resort to the parallel market for their financing needs, said head of the Internal Trade Committee of the Importers Division of the Federation of Chambers of Commerce Matta Bishay. The government should push the price differential for foreign currency to at least 50% for these companies, particularly those that specialize in importing production inputs and partially finished goods, Bishay told us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Your top industrial development stories for the week:<\/strong><\/p>\n<ul>\n<li><strong>Vietnam\u2019s EuP sets up plastic filler plant in Sadat City:<\/strong><a target=\"_blank\" href=\"https:\/\/eup.vn\/en-US\/home\" style=\"\" rel=\"noopener\">European Plastics<\/a><a target=\"_blank\" href=\"https:\/\/eup.vn\/en-US\/home\" style=\"\" rel=\"noopener\">Corporation (EuP Group)<\/a>, a Vietnamese manufacturer of filler masterbatch\u2014 a plastic filler used in the production of plastics \u2014 inaugurated last week a factory in Sadat City, with the first phase costing USD 30 mn, according to a <a target=\"_blank\" href=\"http:\/\/tinyurl.com\/b56e87u3\" style=\"\" rel=\"noopener\">statement<\/a> by the General Authority for Investments (GAFI). The factory has an annual production capacity of 300k tons.<\/li>\n<li><strong>Egyptian-British JV to set up animal feed factories worth USD 30 mn:<\/strong> Supreme Holding has formed a joint venture with an undisclosed British company \u2014 dubbed Continental Investments \u2014 that will invest the equivalent of a combined <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a40920a4-c727-43c0-92e2-85fdafa61af0\" style=\"\" rel=\"noopener\">USD 30 mn into setting up four animal feed factories<\/a> in Sharqia governorate\u2019s 10th Ramadan City, Supreme Holding Chairman Moharam Helal told Al Arabiya. <\/li>\n<li><strong>ACWA Power\u2019s Kom Ombo <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1ebf21fb-3f6b-40ff-8ee9-c3971b02df93\" style=\"\" rel=\"noopener\">solar plant<\/a><\/strong><strong> is nearing completion:<\/strong>The 200-MW solar plant being built in Upper Egypt is now 82% complete, and is expected to be completed by April 2024 at an investment cost of USD 168 mn, according to a cabinet statement yesterday<strong>.<\/strong><\/li>\n<li><strong>China\u2019s Guangdong Vanward New Electric breaks ground on a USD 12 mn factory for home appliances and heat exchangers<\/strong> in the TEDA industrial zone in Ain Sokhna on Thursday, according to an SCZone <a target=\"_blank\" href=\"http:\/\/tinyurl.com\/3ssna4zr\" style=\"\" rel=\"noopener\">statement<\/a>. <\/li>\n<\/ul>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/federation-of-egyptian-industries\/\">Federation of Egyptian Industries<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/foreign-exchange\/\">foreign exchange<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/industry\/\">industry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inside-industry\/\">INSIDE INDUSTRY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manufacturing\/\">Manufacturing<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"wp-block-column\" style=\"flex-basis:19.8%\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n<section id=\"613823\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/613823\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-613823\" class=\"content-area-description single-story post-613823 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JANUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 January-2 February (Friday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/m.facebook.com\/story.php?story_fbid=pfbid0hi4n4mk7RWtqNHAWdFo8KTRYj77GurP9CSXLSs3oLdBUZ3keJhFoH5U2mxBhgJUGl&id=100088586658309&mibextid=Nif5oz\" style=\"\">Intro to Improv<\/a><\/span><span style=\"font-weight:400;\"> with Ramsi Lehner.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 January-28 February (Saturday-Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1688666728329376\/1688666811662701\/?active_tab=about\" style=\"\">Crochet courses<\/a><\/span><span style=\"font-weight:400;\"> at Monalisa Art Studio.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 January (Tuesday):The Oscar nominations announcements<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 January (Thursday): Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 January-6 February (Friday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairobookfair.gebo.gov.eg\/\" style=\"\">Cairo International Book Fair<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C2FXsxwtUqa\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">Streats<\/a><\/span><span style=\"font-weight:400;\"> at Walk of Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/photo\/?fbid=683271507302984&set=a.428936416069829\" style=\"\">Taco Tuesday<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/maps.app.goo.gl\/AmQqo6rf9zoMEvMfA\" style=\"\">Cairo Jazz Club 610<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>31 January (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/photo\/?fbid=683922160571252&set=a.428936416069829\" style=\"\">Wednesday Night Live<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/maps.app.goo.gl\/AmQqo6rf9zoMEvMfA\" style=\"\">Cairo Jazz Club 610<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-4 February (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/866865645220725\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Fujifilm Egypt Festival<\/a><\/span><span> at <\/span><span>Consoleya<\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C2IvN-Sr2K_\/?hl=en\" style=\"\">Cairo Vintage Souq<\/a><\/span><span style=\"font-weight:400;\"> at Al Ismaelia Downtown.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1358792031413723\/?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22external_search_engine%22%7D%2C%7B%22mechanism%22%3A%22discovery_local_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Amr Hassan concerts<\/a><\/span><span style=\"font-weight:400;\"> at El Sawy.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-22 February (Wednesday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/900580691588614\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Omar Khairat<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/900580691588614\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Hafliti<\/a><\/span><span style=\"font-weight:400;\"> concert at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1024768525605038\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Cairo Half Marathon<\/a><\/span><span> by <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/?fbclid=IwAR2wkJLyoQxKE0h4vtO_lPG-BMPvIrC8o0oSP5J6_Lt5QEzWRHkYI5R0sqg\" style=\"\">Cairo Runners<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>9 March (Saturday):<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/C2KqoPaNaQK\/\" style=\"\">Wadi Degla clean up event<\/a><\/span><span> a<\/span><span>t <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/maps.app.goo.gl\/TmJpPBg5P3cvhhtQ8\" style=\"\">Wadi Degla Protectorate<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-12 March (Monday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/creativeindmena.com\/\" style=\"\">Creative Industry Summit<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">11 March (Monday): The Oscars<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">9 April (Tuesday): Eid El Fitr (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 April (Thursday): National holiday in observance of Sinai Liberation Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Wednesday): National holiday in observance of Labor Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">5 May (Sunday): Coptic Easter.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 May (Monday): Sham El Nessim (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15-19 June (Saturday-Wednesday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 June (Sunday): June 30 Revolution Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 July (Sunday): National holiday in observance of Islamic New Year (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 July (Tuesday): Revolution Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 September (Sunday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Sunday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EVENTS WITH NO SET DATE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">2023: The inauguration of the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>Q1 2024: Opening of the newly developed Pyramids Plateau in Giza.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":613806,"template":"","categories":[],"tags":[],"class_list":["post-613805","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"1c0b92ef-e500-4104-b38d-b0e6a983aac5","teaser":"","photo_url":"https:\/\/ent.news\/2024\/1\/1706.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The race to the moon is back - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The race to the moon is back\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T03:21:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/\",\"name\":\"The race to the moon is back - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-01-21T00:00:00+00:00\",\"dateModified\":\"2025-12-17T03:21:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Afternoon\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/PMarchives\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The race to the moon is back\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The race to the moon is back - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/","og_locale":"en_US","og_type":"article","og_title":"The race to the moon is back","og_url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/","og_site_name":"EnterpriseAM Egypt","article_modified_time":"2025-12-17T03:21:14+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/","url":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/","name":"The race to the moon is back - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1","datePublished":"2024-01-21T00:00:00+00:00","dateModified":"2025-12-17T03:21:14+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/1\/1706.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/afternoon\/the-race-to-the-moon-is-back\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Afternoon","item":"https:\/\/enterpriseam.com\/egypt\/PMarchives\/"},{"@type":"ListItem","position":3,"name":"The race to the moon is back"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/613805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/afternoon"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/613806"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=613805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=613805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=613805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}