{"id":612829,"date":"2024-01-02T00:00:00","date_gmt":"2024-01-02T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=612829"},"modified":"2025-12-17T02:59:25","modified_gmt":"2025-12-17T02:59:25","slug":"tyranny-of-tasks","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/tyranny-of-tasks\/","title":{"rendered":"Tyranny of tasks"},"content":{"rendered":"<section id=\"612831\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"612831\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/this-evening-house-of-representatives-greenlights-green-hydrogen-incentives\/\">\r\n                            THIS EVENING: House of Representatives greenlights green hydrogen incentives                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/this-evening-house-of-representatives-greenlights-green-hydrogen-incentives\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img 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<\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=THIS+EVENING%3A+House+of+Representatives+greenlights+green+hydrogen+incentives+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F01%2F02%2Fthis-evening-house-of-representatives-greenlights-green-hydrogen-incentives%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/this-evening-house-of-representatives-greenlights-green-hydrogen-incentives\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/117.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"612832\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/this-evening-house-of-representatives-greenlights-green-hydrogen-incentives\/117-jpg-26\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/117.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"117.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/117.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/117.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-612831\" class=\"content-area-description single-story post-612831 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-energy tag-enterprisepm tag-green-hydrogen tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.b8308897-9b75-4eb3-95fe-a576c4df7576.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, ladies and gentlemen, and a very happy new year to you. <\/strong>We are starting the first week of the year at a relatively brisk pace as the news cycle is picking itself up from the slump at the end of December.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE BIG STORY TODAY<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>House gives final approval for green hydrogen incentives:<\/strong> The House of Representatives <a target=\"_blank\" href=\"http:\/\/www.parliament.gov.eg\/News_Show.aspx?frm=4967\" style=\"\" rel=\"noopener\">has given<\/a> its final approval for a cabinet-drafted decision that puts forward a package of incentives for Egypt\u2019s green hydrogen industry. This would grant a series of tax-breaks as well as non-tax incentives to companies implementing green hydrogen projects within five years and deriving a certain percentage of their funding from foreign investors. The incentives were originally greenlit by the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a10abfdb-9dc8-4c91-ab5d-8513537de698\" style=\"\" rel=\"noopener\">cabinet in May<\/a>, and were later approved by the House Energy and Environment Committee <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b6146e4d-54ba-4e60-8a6c-3a934881b5ab\" style=\"\" rel=\"noopener\">last month<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Which incentives exactly? <\/strong>Companies operating in the sector will be eligible to receive tax breaks of between 33-50% on income earned from the plants, and will be exempted from real estate taxes, stamp taxes, and VAT on raw materials and machinery purchased for the projects, as well as customs on materials imported for the project. Projects will also receive a number of non-tax incentives that include licensing facilities, extended grace periods on payments, and will be able to import and export without being on either of the registers. Eligible companies will also receive a 25% markdown on usufruct fees collected on plots housing green hydrogen factories and a 20% markdown on fees on plots housing green hydrogen storage units, as well as a 30% reduction on port charges. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE BIG STORY ABROAD<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The collision of two planes in Tokyo Airport has been dominating the international <\/strong><strong>press. <\/strong>The 379 passengers and crew of the Japan Airlines flight managed to escape the fire that followed their collision with a coast guard aircraft in Haneda airport. However, the coast guard flight passengers were not as fortunate, as most of them died as the plane was headed to Niigata airport to deliver aid to people suffering from the earthquake that struck the island nation on New Year\u2019s Day. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/fire-breaks-out-plane-runway-japans-tokyo-haneda-airport-nhk-2024-01-02\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-01-02\/japan-airlines-plane-on-fire-on-runway-at-tokyo-s-haneda-airport?srnd=premium-middle-east\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/01\/02\/japan-airlines-plane-on-fire-after-possible-crash-with-coast-guard-aircraft-media.html\" style=\"\" rel=\"noopener\">CNBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/01\/02\/world\/asia\/tokyo-haneda-plane-fire.html\" style=\"\" rel=\"noopener\">New York Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/world\/2024\/01\/02\/japan-airlines-plane-fire-haneda-tokyo\/\" style=\"\" rel=\"noopener\">The Washington Post<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>COME WORK FOR OUR ADVISORY ARM- <\/strong>Enterprise Advisory (formerly known as Inktank Communications) is looking for smart, talented people to help us tell the stories of exciting companies. Enterprise Advisory is the region\u2019s leading investor relations advisory company and works on investor and strategic communications issues that take you deep inside the c-suite. Our clients are in Egypt, Saudi Arabia, the UAE, and beyond. Egyptian and foreign nationals alike are welcome to apply, but native-level verbal and written English fluency is a must.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHO YOU ARE-<\/strong> We're looking for gifted storytellers with a minimum of four years of work experience in investor relations, finance, banking, economics, or a related field to develop cutting-edge products and maintain relationships with a portfolio of clients. Candidates should have a bachelor's degree or higher in finance, accounting, economics, business administration, or a related discipline. We're looking for someone whose passion for storytelling is matched with strong analytical and problem-solving skills, as well as the ability to interpret and present financial data \u2014 with a keen eye for details and accuracy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>INTERESTED IN APPLYING?<\/strong> To apply for the position, drop us a line at jobs@enterprisemea.com and mention \u201cEnterprise Advisory\u201d in your subject line. Please send a solid cover letter telling us a bit about who you are and why you\u2019re a good fit for our team. We want to see your CV, but the most important thing is a cover letter that makes us want to pick up the phone and give you a call.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">\n   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily<br \/>\n  <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>\n <\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK on the top stories from today\u2019s EnterpriseAM:<\/strong><\/p>\n<ul>\n<li><strong>The government is ringing in the New Year with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f4048193-6df2-4911-84e8-a7f6409b8263\" style=\"\" rel=\"noopener\">a series of price hikes<\/a><\/strong>for several public and private services and utilities, as it tries to boost its public revenues without addressing the float\/devaluation question just yet.<\/li>\n<li><strong>The Middle East's largest agri-food industrial complex is coming to Sadat City: <\/strong>MAFI Agricultural Produce Industries (MAFI) founder Ahmed Abou Hashima <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a7287fe1-aa1d-4adf-8122-b69f4c29f8bf\" style=\"\" rel=\"noopener\">signed contracts to set up a USD 300 mn<\/a> agri-food industrial complex run by MAFI in Sadat City.<\/li>\n<li><strong>Egypt\u2019s net foreign liabilities eased slightly in November<\/strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/40dfd0b8-91ce-452a-aa38-14002bd040cf\" style=\"\" rel=\"noopener\">on the back of a turn around in the central bank\u2019s net foreign assets<\/a>. Our net foreign asset deficit narrowed to USD 27 bn from a record high of <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/58e9ec1e-7921-4ec2-8a7a-861d5c2dca6a\" style=\"\" rel=\"noopener\">USD 27.2 bn in October<\/a>.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HELP GAZA-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Want to support relief efforts in Gaza, but don\u2019t know how?<\/strong> We\u2019ve got you. Around 2 mn people in Gaza have been thrown from their homes and every human being there lacks access to food, water, and fuel amid the most intense bombardment any population has endured this century.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The folks at Talabat are processing donations for a range of Gaza relief appeals <\/strong>by charities including the Egyptian Food Bank and Misr El Kheir. Pay in EGP using your credit card.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Or check out <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/edition\/am\/f8ce0f50-10c2-4cca-8e6f-64c32a5c90b7\" style=\"\" rel=\"noopener\">our list of charities<\/a><\/strong><strong> to which you can make direct donations<\/strong> via bank deposit and \/ or Fawry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>?\ufe0f <\/strong><strong>TOMORROW\u2019S WEATHER- <\/strong>Expect some sunny spells with a high of21\u00b0C in the day time and a drop to 13\u00b0C in the evening, according to our favorite weather app.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/energy\/\">energy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/green-hydrogen\/\">green hydrogen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"612833 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"612833\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/612833\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-612833\" class=\"content-area-description single-story post-612833 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/12\/73.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"612834\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"612834\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/time-management-sucks-plus-are-we-closer-to-a-mass-extinction\/\">\r\n                            Time management sucks. PLUS: Are we closer to a mass extinction?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/time-management-sucks-plus-are-we-closer-to-a-mass-extinction\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/time-management-sucks-plus-are-we-closer-to-a-mass-extinction\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/time-management-sucks-plus-are-we-closer-to-a-mass-extinction\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Time management sucks. 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PLUS: Are we closer to a mass extinction?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Time+management+sucks.+PLUS%3A+Are+we+closer+to+a+mass+extinction%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2024%2F01%2F02%2Ftime-management-sucks-plus-are-we-closer-to-a-mass-extinction%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/time-management-sucks-plus-are-we-closer-to-a-mass-extinction\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/102.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"612835\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/time-management-sucks-plus-are-we-closer-to-a-mass-extinction\/102-jpg-16\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/102.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"102.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/102.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/102.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-612834\" class=\"content-area-description single-story post-612834 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-for-your-commute tag-mass-extinction tag-science tag-time-management wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.3021a848-ad68-4288-a5be-7556f302d010.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>How to better use time in 2024? Accept that your time is finite.<\/strong> It\u2019s time to ditch the list of dos that you\u2019ll probably deeply regret setting because realistically our time is not in our hands. YOLO is real \u2014 you don't have much time to live and it\u2019s time to prioritize what really matters, according to the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/426bcb4e-7f84-4cc8-820f-f2303f1340df\" style=\"\" rel=\"noopener\">Financial Times<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Be realistic. Cut what you know won\u2019t be achieved. <\/strong>You\u2019ve been trying to go to the gym since 2019? Maybe it\u2019s time to lay that resolution to rest. Which isn\u2019t a bad thing, in fact, underlying this decision will be a sense of freedom, to escape the \u2018tyranny of tasks\u2019. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Keep in mind that there is not one-size-fits-all solution for time management \u2014 different <\/strong><strong>techniques will help you hit different goals.<\/strong> Whether it's writing lists, taking regular breaks, or waking up at 5am, each idea will help you reach one specific goal, but you shouldn\u2019t implement one system on all of your goals simultaneously.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If there is one uncontestable take away, it is to focus on objectives or tasks that will help <\/strong><strong>your personal growth \u2014<\/strong> which means asking yourself the question of whether cutting out desserts will do that, or reading more versus spending more time with your children, or visiting that elderly family member whose calls you have been avoiding. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>At work, study what you are going to deprioritize as you choose your priorities<\/strong><strong>. <\/strong>Reviewing what you are going to neglect, is as important a focus, as it can show you the repercussions of prioritizing one objective over another, explains the article.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Last but not least, cut out the failure mentality.<\/strong> Even if you did not achieve that one daily objective does not mean you have lost, \u201cwe\u2019re not lowering our ambitions by facing the truth: that everyone involved here has finite time, finite stamina and finite control over how a day is going to unfold,\u201d shares Oliver Burkeman, writer of the bestselling book <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Four-Thousand-Weeks-Management-Mortals\/dp\/0374159122\" style=\"\" rel=\"noopener\">Four Thousand Weeks: Time Management for Mortals<\/a>, as quoted in the salmon-backed paper. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E<\/strong><strong>arth is nearing its sixth mass extinction. <\/strong>Since we bid 2023 a farewell, scientists are warning us that habitat destruction and climate change are pushing us closer to a human doomsday scenario, reported <a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2023\/12\/23\/world\/mass-extinctions-explained-scn-climate\/index.html\" style=\"\" rel=\"noopener\">CNN<\/a>. Which isn\u2019t such a bad thing for the planet \u2014extinction is a natural part of the evolutionary process \u2014 the last most recent one that our green-blue globe experienced was the asteroid impact that wiped out the dinosaurs 66 mn years ago.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the past 500 years 73 groups of organisms had gone extinct,<\/strong> and entire species are currently vanishing at a faster tempo \u2014 scientists asserted that it is at a 35% higher rate than it should be, according to the <a target=\"_blank\" href=\"https:\/\/www.pnas.org\/doi\/10.1073\/pnas.2306987120\" style=\"\" rel=\"noopener\">study<\/a> cited in the CNN story. In fact, had we not walked the earth, these species would have taken 18k years to disappear. But, what matters here is the impact of the absence of these creatures \u2014 the normal process of evolution would be interrupted and may pose \u201ca serious threat to the stability of civilization,\u201d asserted the paper. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Small creatures matter, too.<\/strong> The extinction of the passenger pigeon is such an example. The only species in its genus, its extinction due to irresponsible over-hunting led to the <a target=\"_blank\" href=\"https:\/\/www.science.org\/doi\/10.1126\/science.279.5358.1831c\" style=\"\" rel=\"noopener\">rise of tick-borne diseases<\/a> such as Lyme disease, tells us the CNN article. This goes to show that these classes of creatures not only affect genetic diversity and evolutionary history, but also ecosystem functioning and overall purpose. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We won\u2019t make it if we don\u2019t take steps towards climate change.<\/strong> Some scientists believe that the sixth mass extinction could transform the entire biosphere in a way that makes it impossible for humanity to survive \u2014 good riddance for the planet as it can do just fine without us\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026 since we got us in this mess, anyway\u2026 <\/strong>re-purposing land, causing habitat loss, deforestation, practicing intensive farming and agriculture, introducing invasive species, overhunting, and contributing to the climate crisis have all been factors that are leading us on the highway to destruction. In the past one of the main causes for <a target=\"_blank\" href=\"https:\/\/www.amnh.org\/exhibitions\/dinosaurs-ancient-fossils\/extinction\/mass-extinction\" style=\"\" rel=\"noopener\">five mass extinctions<\/a> had one common denominator which is the Earth\u2019s temperature or in more scientific terms \u2018global warming.\u2019<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Bob says we can still \u2018fix it\u2019<\/strong><strong>by addressing the causes, <\/strong>which includes protecting habitats, reducing greenhouse gas emissions, and promoting sustainable practices that minimize harm to the planet and its biodiversity \u2014 definitely not news, but the mass extinction makes expediting our efforts a lot more urgent. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mass-extinction\/\">Mass extinction<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/science\/\">science<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/time-management\/\">time management<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"612836 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"612836\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/612836\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-612836\" class=\"content-area-description single-story post-612836 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreq.com\/en\/uae\/about-us\/sustainability\/climb2change\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/97.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"612837\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"612837\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/loreal-heiress-was-involved-in-a-shocking-scandal\/\">\r\n                            L\u2019Oreal heiress was involved in a shocking scandal                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/loreal-heiress-was-involved-in-a-shocking-scandal\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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The series unravels a scandal that captivated France involving Liliane Bettencourt, the world\u2019s wealthiest woman (at the time of her death in 2017) and her daughter Fran\u00e7oise. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI, Bettencourt is the family behind L\u2019Oreal, and Liliane owned the biggest portion of<\/strong><strong> shares in the massive cosmetics conglomerate<\/strong> which means the lionshare of the company\u2019s annual profits. Cooped up in her mansion, she spent her wealth lavishly \u2014 especially on her staff who received exorbitant salaries that worried her daughter, Fran\u00e7oise\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026 particularly when fat envelopes of cash reportedly ended up in Nicholas Sarcozy, the<\/strong><strong> former French President\u2019s, hands. <\/strong>Not only that, her gifting of priceless art pieces and large sums of money tocelebrity photographer Francois-Marie Banier \u2014 who even asked for Bettencourt to adopt him \u2014 alarmed Fran\u00e7oise, instigating her to step in by using her mother\u2019s butler to record her conversations with her financial advisor who tells her where to spend her money. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Footage and actual recordings of the conversations are enticing \u2014 <\/strong>particularly as we hear the financial advisor explaining why the elderly b\u2019naire should sign off these unusual amounts of cash. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You can watch this docu-series on <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.netflix.com\/eg-en\/title\/81306326\" style=\"\" rel=\"noopener\">Netflix<\/a><\/strong><strong>. <\/strong><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span 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draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-zabvx4y\" data-v=\"4\" data-block-id=\"zabvx4y\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-zabvx4y-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-zabvx4y-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" 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class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"612844\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/what-the-markets-are-doing-on-2-january-2024\/\">\r\n                            What the markets are doing on 2 January 2024                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" 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class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/what-the-markets-are-doing-on-2-january-2024\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-612844\" class=\"content-area-description single-story post-612844 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.a7607669-1a32-4801-a1a7-11f34cf7a774.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 rose 2.4% at today\u2019s close<\/strong> on turnover of EGP 3.3 bn (0.3% below the 90-day average). Foreign investors were net sellers. The index is up 2.4% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green:<\/strong>B Investments (+9.7%), Eastern Company (+9.2%), and Palm Hills Developments (+8.3%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>ADIB (-2.0%), Mopco (-0.8%) and Abu Qir Fertilizers (-0.7%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"612845\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"612845\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/meet-ahmed-abbas-founder-and-ceo-of-digisay\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/98.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"612846\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/meet-ahmed-abbas-founder-and-ceo-of-digisay\/98-jpg-24\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/98.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"98.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/98.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2024\/1\/98.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-612845\" class=\"content-area-description single-story post-612845 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-enterprisepm tag-founder-of-the-week wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.323947a6-fc88-4f5b-8085-7a2ea4e67392.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>OUR FOUNDER OF THE WEEK-<\/strong> Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Ahmed Abbas (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/abbasnt\/?originalSubdomain=ae\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), founder and CEO of <a target=\"_blank\" href=\"https:\/\/www.digisay.com\/\" style=\"\" rel=\"noopener\">DigiSay Group<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Ahmed Abbas and I am the founder and CEO of Digisay Group. <\/strong>I have a multicultural educational background: I graduated from the German School in Cairo (DEO), earned a bachelor's degree in Egyptology, and later on received my MBA in International Management from the European School of Business. This diversity helped me connect with people from different backgrounds and build a network of friends and partners that contributed heavily to my ability to seize opportunities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>My career journey began in 1999 when I initiated the idea of creating a competition in <\/strong><strong>Egyptian clubs fo<\/strong><strong>r<\/strong><strong> Snake on Nokia phones. <\/strong>This was a part of my first job as an event organizer. Back then, the Nokia brand was distributed by Protech, a Raya Holding company, and after this event they offered me a marketing position at Raya. I then moved on to work in advertising for a couple of years in Cairo before moving to Germany to pursue my MBA and to later work for a US tech company called Netapp. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My obsession with Google as a company and its impact on the world inspired me \u2014 <\/strong><strong>especially after they bought YouTube for <\/strong><strong>USD 1.65bn in 2006<\/strong><strong>. <\/strong>My job in Germany did not help either \u2014 I wanted to have the freedom to work on the projects that I liked and in a way had a connection to my passions: Movies and technology. So when YouTube announced the possibility of having a partnership with them and using their technology to manage your videos online, I felt that this was my golden ticket \u2014 a chance to work in media and tech with the biggest technology company in the world (back then) and at that moment DigiSay was born\u2026 <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026and I had no idea how I was going to do it\u2026<\/strong>I am smiling when I say this because I am from the generation of naive \u201ctrial and error\u201d entrepreneurs who had no guidance, no mentorship, and no real help to get started. The entrepreneurship ecosystem back then wasn\u2019t as developed \u2014 we are talking pre-2010. Of course, later on, I sought help and mentorship, which made a difference. For me, it was a journey of \u2018learning by doing\u2019\u2014 from no process at all to having built, in my opinion, a very unique team of a 170+ members (and still growing) handling media and technology in the MENA region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Continuous diversification is what, in my view, makes DigiSay Group special. <\/strong>It is very different because its portfolio offers services and products that include content production, management, marketing and protection across both regional and global markets. These companies include DigiSay MPN (a multiplatform network) Immersive (a production company), Rightshero (content protection company), CubitCode (a venture and transformation studio) and Mangos24 (a communications and events management agency). <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>We also work with a wide array of companies and media giants: <\/strong>Google, YouTube, META, Netflix, MBC, Shahid, VOX, El Gouna Film Festival, Cairo Film Festival, Red Sea Film Festival, Al Arabiya, Zee, Weyyak, VIU, UMS, and also talents like Bassem Youssef, Ahmed Amin, Mohamed Ramadan, Nelly Kareem, and many more. DigiSay has also played a big role in the digital distribution, protection, marketing and development of several major music, TV and cinema projects in the MENA region. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As I see it, success is a moving target. <\/strong>Initially, I just wanted to cover my family\u2019s living costs. This grew to what I else I could manage to do and then how I could hire people to do things instead of doing everything myself, and how that would be more comfortable and make our work more efficient. Then I set my sights beyond the Egyptian market and worked on what we could do there. Today, I feel that success would be becoming a global name and having our group companies make a dent in the industry on a global level. Then there are the awards, of course \u2014 when RightsHero, our anti-piracy company, received the \u201cOutstanding Tech Implementation of 2023\u201d award category at BroadcastPro Middle East in the UAE, I realized that we were doing something right, especially that the other contenders were StarzPlay, blinx metaverse, OSN TV, SkyNews Arabia, Shahid VOD, and TOD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I believe that DigiSay is lucky to work with companies like Google\/YouTube, META, <\/strong><strong>Snapchat, TikTok, and many more\u2026<\/strong>because, in a way, our business is picky bagging on the data-driven strategy those companies are pursuing. I think like every other tech-based business AI will reshape the industry again for us. I also believe that in five years our business will be more global because the linguistic and geographic barriers will be a lot easier to overcome. Additionally, I see that we have huge growth in content flow due to the fact that in 2019 nearly approximately 30% of children between eight and twelve want to be YouTubers <a target=\"_blank\" href=\"https:\/\/theharrispoll.com\/briefs\/lego-group-kicks-off-global-program-to-inspire-the-next-generation-of-space-explorers-as-nasa-celebrates-50-years-of-moon-landing\/\" style=\"\" rel=\"noopener\">in a global survey in by Harris Poll and toymaker Lego<\/a>. So for us, this only means growth and a chance to be at the heart of media, technology, and entrepreneurship. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Diversification from the get-go is key. <\/strong>When we were hit by economic challenges our market diversification with our revenues being mostly from the GCC and the US served us very well. Also, our wide array of services and products, and of course, our core business being entirely digital came to our aid. This allowed us to be very agile to appeal to different markets and to move our entire workforce to an efficient \u201cwork from home\u201d model without compromising on growth. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our industry could do with some changes, starting with the g<\/strong><strong>lobal north\u2019s control of <\/strong><strong>media.<\/strong> I think our industry is mainly controlled by US-based companies that don\u2019t have the MENA region market as a priority. This needs to, and will, change especially with the Israel-Gaza assault. This coincides with the world waking up to how and where younger audiences are getting their information. Another aspect that could use a change would be participating in building a standard that rewards value in content \u2014 and not just reach and watch time. And finally, to help enhance the state of monetization for MENA-based content. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What I find rewarding is b<\/strong><strong>eing part of a growing industry that is advancing daily <\/strong><strong>alongside technology<\/strong> and where the young are the main users that shape how this industry is evolving. In a way, it\u2019s also fun \u2014 as it allows me to understand my own children better and slows down the aging process, in my opinion. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fact that the work <\/strong><strong>never stops is the caveat\u2026<\/strong>being part of the entertainment industry means that there is always something new happening that involves one of our teams. Whatever the season, the content we manage, or are involved in, is performing on some platform\u2026or leaking on another.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Getting the work-life balance is tough\u2026<\/strong>especially when your team is constantly growing and with the world changing day-by-day in our industry. However, I try to work from home more often than not to be able to see my family, especially when my children return home from school. Recently, I read a phrase that says \u201cIn 20 years from now, the only people who will remember that you worked late are your kids\u201d and that really scared me \u2014 so I am trying to change my current approach and plan family time better. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I have recently finished reading two books: <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.amazon.com\/After-Steve-Became-Trillion-Dollar-Company\/dp\/0063009811\" style=\"\" rel=\"noopener\">After Steve: How Apple Became a<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.amazon.com\/After-Steve-Became-Trillion-Dollar-Company\/dp\/0063009811\" style=\"\" rel=\"noopener\">Trillion-Dollar Company and Lost Its Soul<\/a><\/strong> which focuses on the aftermath of Steve Jobs\u2019 death by looking at Jony Ivy, a London-born innovator and the mastermind behind the design of the iPod, iPhone, and iPad, among others who eventually moved away from the company as it focused on the bottom line rather than inspiring. <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/How-Mighty-Fall-Collins-Hardcover\/dp\/B008AUAFNY\/ref=sr_1_2?crid=2FUXOWTSI8WY5&amp;keywords=How+the+Mighty+Fall&amp;qid=1704192730&amp;s=books&amp;sprefix=how+the+mighty+fall%2Cstripbooks-intl-ship%2C350&amp;sr=1-2\" style=\"\" rel=\"noopener\">How the Mighty Fall<\/a> mattered to me as it looked at the five stages of decline that companies experience, such as Nokia as opposed to Apple and Samsung, and how to overcome that fall. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I were not leading DigiSay, I would probably try to land a job in a tech company <\/strong>or work in the aviation industry.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I could look back I would tell my younger self: R<\/strong><strong>elax \u2014<\/strong><strong>you will be fine because life will <\/strong><strong>usually pleasantly surprise you \u2014 if you work hard enough. <\/strong>I would also advise him to take more risks at the beginning, as those are the ones that will have a better upside. Other words of wisdom would include learning to enjoy the journey, as the destination is irrelevant as long as it\u2019s in the right direction. Of course, surrounding yourself with people who want to be with you and not just the ones you want to be with is important. And, finally, to never stop being ambitious and not to listen to the naysayers. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To new entrepreneurs, I would advise them to <\/strong><strong>a<\/strong><strong>lways write things down and make <\/strong><strong>lists\u2026<\/strong>the structure and pattern of your ideas and opportunities will arise only if you have made some effort. And try to be ready to get lucky because this is how success is built \u2014 if the opportunity comes and you are still not ready, it will not wait for you.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"612847\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2024\/01\/02\/612847\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-612847\" class=\"content-area-description single-story post-612847 post type-post status-publish format-standard hentry category-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JANUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/tickets\/buy-tickets-raz3-el-gomhoor-05-january-2024-the-marquee-cairo-festival-city-new-cairo-11593.html\" style=\"\">Raz3 El Gomhoor live show<\/a><\/span><span style=\"font-weight:400;\"> at The Marquee.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5-6 January (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/348351541242038\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">SubZero Survival<\/a><\/span><span style=\"font-weight:400;\"> hiking trip at Mount Sinai at St. Catherine.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 January-2 February (Friday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/m.facebook.com\/story.php?story_fbid=pfbid0hi4n4mk7RWtqNHAWdFo8KTRYj77GurP9CSXLSs3oLdBUZ3keJhFoH5U2mxBhgJUGl&id=100088586658309&mibextid=Nif5oz\" style=\"\">Intro to Improv<\/a><\/span><span style=\"font-weight:400;\"> with Ramsi Lehner.<br \/> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 January (Sunday): Coptic Christmas.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 January (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/376016745094697\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Asatza Concert Part 3: Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 January (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1665263883962520\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Ahl El Fan Movie Night<\/a><\/span><span style=\"font-weight:400;\"> at Qahrawya.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 January (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.com\/wp-content\/themes\/cairojazzclub\/modals\/event-modal.php?eventId=21524\" style=\"\">Saad ElOud concert<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Jazz Club.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1576514256491484\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Amr Selim Live in Concert<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 January (Thursday): Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 January-6 February (Friday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairobookfair.gebo.gov.eg\/\" style=\"\">Cairo International Book Fair<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-4 February (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/866865645220725\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Fujifilm Egypt Festival<\/a><\/span><span style=\"font-weight:400;\"> at Consoleya.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-22 February (Wednesday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/900580691588614\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Omar Khairat Hafliti<\/a><\/span><span style=\"font-weight:400;\"> concert at the Cairo Opera House.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 March (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1024768525605038\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Cairo Half Marathon<\/a><\/span><span> by <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cairorunners.com\/?fbclid=IwAR2wkJLyoQxKE0h4vtO_lPG-BMPvIrC8o0oSP5J6_Lt5QEzWRHkYI5R0sqg\" style=\"\">Cairo Runners<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-12 March (Monday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/creativeindmena.com\/\" style=\"\">Creative Industry Summit<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">9 April (Tuesday): Eid El Fitr (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 April (Thursday): National holiday in observance of Sinai Liberation Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Wednesday): National holiday in observance of Labor Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">5 May (Sunday): Coptic Easter.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 May (Monday): Sham El Nessim (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15-19 June (Saturday-Wednesday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 June (Sunday): June 30 Revolution Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">7 July (Sunday): National holiday in observance of Islamic New Year (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>23 July (Tuesday): Revolution Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 September (Sunday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Sunday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EVENTS WITH NO SET DATE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">2023: The inauguration of the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">Q1 2024: Opening of the newly developed Pyramids Plateau in Giza.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":612830,"template":"","categories":[],"tags":[],"class_list":["post-612829","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"a15b13e5-a63d-49a8-a660-cc5c52c585dd","teaser":"","photo_url":"https:\/\/ent.news\/2024\/1\/122.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tyranny of tasks - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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