{"id":607856,"date":"2023-10-10T00:00:00","date_gmt":"2023-10-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=607856"},"modified":"2025-12-17T01:10:55","modified_gmt":"2025-12-17T01:10:55","slug":"phishing-bait-for-employees","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/phishing-bait-for-employees\/","title":{"rendered":"Phishing bait for employees"},"content":{"rendered":"<section id=\"607858\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"607858\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/\">\r\n                            THIS EVENING: Inflation accelerates again in September + IMF revises upwards Egypt\u2019s growth forecast                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=THIS EVENING: Inflation accelerates again in September + IMF revises upwards Egypt\u2019s growth forecast&url=https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/&title=THIS EVENING: Inflation accelerates again in September + IMF revises upwards Egypt\u2019s growth forecast\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=THIS+EVENING%3A+Inflation+accelerates+again+in+September+%2B+IMF+revises+upwards+Egypt%E2%80%99s+growth+forecast+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F10%2F10%2Fthis-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/229.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"607859\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/this-evening-inflation-accelerates-again-in-september-imf-revises-upwards-egypts-growth-forecast\/229-jpg-16\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/229.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"229.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/229.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/229.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-607858\" class=\"content-area-description single-story post-607858 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-enterprisepm tag-imf tag-inflation tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/10\/.01513dd2-173c-492d-b789-82f44d498fad.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Good afternoon, wonderful people. <\/strong> It\u2019s looking like a good news \/ bad news kind of day, with mixed sentiments coming in. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> THE BIG STORIES TODAY <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> #1- Annual urban inflation accelerated to 38.0% in September<\/strong>, reaching yet another all-time high, according to Capmas data released today. September is the fourth consecutive month that has brought a new record-high inflation rate, and comes above <a target=\"_blank\" href=\"https:\/\/www.nasdaq.com\/articles\/poll-egypt-inflation-seen-climbing-to-record-37.6-in-september\" style=\"\" rel=\"noopener\">analyst expectations<\/a> that inflation would come in at 37.6%. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> #2- One lender remains bullish on our economy: <\/strong>The IMF revised upwards its growth forecast for Egypt to 4.2% in 2023 from 3.7% in its <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/db88caa3-3c4b-4a6a-b81c-f91cd46d3e2c\" style=\"\" rel=\"noopener\">projection<\/a> made in July. The multilateral lender now expects the economy to expand at a 3.6% clip in 2024, down from its 4.1% forecast in July, according to its <a target=\"_blank\" href=\"https:\/\/ent.news\/2023\/10\/484.pdf\" style=\"\" rel=\"noopener\">World Economic Outlook (pdf)<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> THE BIG STORY ABROAD <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Israel pounding Gaza continues to be the leading story in the international press this <\/strong><strong> afternoon. <\/strong>Continuing with its siege, Israel has unleashed a fierce air strike that has flattened several areas within Gaza. Meanwhile, the Israeli ruling parties are moving to create an emergency government to manage the unprecedented crisis that has left a death toll of 900 on the Israeli side and claimed 770 Palestinian lives with more than 3k of the latter injured. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/hamas-threatens-kill-captives-if-israel-strikes-civilians-2023-10-09\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-10-10\/israel-latest-us-sends-support-as-netanyahu-vows-heavy-response?srnd=premium-middle-east\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/apnews.com\/live\/israel-hamas-war-live-updates\" style=\"\" rel=\"noopener\">Associated Press<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/5093220b-e615-4cd0-872e-87c638bce7e4\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2023\/10\/10\/israel-hamas-gaza-live-updates.html\" style=\"\" rel=\"noopener\">CNBC<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> ** CATCH UP QUICK <\/strong> on the top stories from today\u2019s <strong> EnterpriseAM<\/strong>:<\/p>\n<ul>\n<li><strong> Chevron halts Tamar production, hitting Egypt\u2019s gas imports: <\/strong> Egypt\u2019s imports of Israeli gas <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4b815416-4098-4b11-a75f-df31f6c9d58e\" style=\"\" rel=\"noopener\">fell almost 20% yesterday<\/a> after Israel suspended production at the Tamar field.<\/li>\n<li><strong> Maersk is one step closer to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7e3bdb39-111c-4341-a370-6646a0a6268b\" style=\"\" rel=\"noopener\">acquiring half of the 545-MW Zafarana wind farm<\/a><\/strong> after signing a framework agreement with the government.<\/li>\n<li><strong> Dice founders bid to reacquire nearly half of the company: <\/strong> The founders of EGX-listed clothing company <a target=\"_blank\" href=\"https:\/\/dice.eg\/company\/\" style=\"\" rel=\"noopener\">Dice Sports and Casual Wear<\/a> have submitted a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9093bdbd-1ae7-47be-9893-742b8694fc7a\" style=\"\" rel=\"noopener\">mandatory tender offer to purchase more than 838 mn of its shares<\/a>. The transaction would give them control of c. 80% of the company\u2019s stock. <\/li>\n<\/ul>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">\n   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily<br \/>\n  <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>\n <\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> ?\ufe0f <\/strong><strong> TOMORROW\u2019S WEATHER- <\/strong>The mercury will rise to a high of 30\u00b0C and drop to a cooler 23\u00b0C in the evening, our favorite weather app tells us. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/imf\/\">IMF<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/inflation\/\">inflation<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> 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target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/30.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"607861\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"607861\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/companies-are-using-phishing-emails-to-test-their-employees-prada-is-now-designing-lunar-spacesuits\/\">\r\n                            Companies are using phishing emails to test their employees + Prada is now designing lunar spacesuits                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/companies-are-using-phishing-emails-to-test-their-employees-prada-is-now-designing-lunar-spacesuits\/\" target=\"_blank\">\n                    Open in new tab                    <!-- 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href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/companies-are-using-phishing-emails-to-test-their-employees-prada-is-now-designing-lunar-spacesuits\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/10\/513.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"607862\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/companies-are-using-phishing-emails-to-test-their-employees-prada-is-now-designing-lunar-spacesuits\/513-jpg-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/10\/513.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"513.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/10\/513.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/10\/513.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-607861\" class=\"content-area-description single-story post-607861 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-for-your-commute tag-office-life tag-prada wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/10\/.b311a924-2a54-44d9-bb65-c875801de683.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong> Why are companies trying to trip up their own employees with phishing bait? <\/strong>To sharpen their employees\u2019 observation skills and protect company information, according to the <a target=\"_blank\" href=\"https:\/\/www.wsj.com\/tech\/cybersecurity\/no-you-arent-getting-a-bonus-your-company-is-just-testing-you-2155c3c?mod=wknd_pos1&mod=wknd_pos1\" style=\"\" rel=\"noopener\">Wall Street Journal<\/a>. Cybersecurity tests aren\u2019t limited to just receiving dodgy links or sketchy promotions (or the scam we all know too well \u2014 messages from a Nigerian prince), however. Some companies have tested their employees with far more subtle and difficult-to-detect phishing emails and messages. One employee the Journal spoke with recalled receiving an Amazon gift card from her employer, who wanted to thank her for her hard work \u2014 a gesture they had done in the past. Upon clicking the link, she was informed that she had failed a phishing test.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> It\u2019s a controversial approach \u2014 and there are probably more constructive ways to <\/strong><strong> improve cybersecurity among employees. <\/strong> Experts cited by the WSJ suggest that companies should hold traditional training sessions instead of trying to scam their workers, while some employees have indicated that the baiting approach undermines morale. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Companies can pick their poison. <\/strong>A security-awareness company that specializes in sending these emails offer companies 20k templates to choose from, ranging from pop culture scoops to seasonal communiques. While a year of guerilla phishing training reduces employees\u2019 likelihood of clicking suspicious links from 33.2% to 5.4%, it is hurting office morale. Willingly sending fraudulent emails announcing bonuses and\/or compensatory gifts seems cruel in this economic climate, say employees, especially when you get dozens of emails a day.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Spacesuits \u00e0 la mode? <\/strong>Italian luxury fashion house <a target=\"_blank\" href=\"https:\/\/www.prada.com\/ww\/en.html\" style=\"\" rel=\"noopener\">Prada<\/a> is teaming up with commercial space company <a target=\"_blank\" href=\"https:\/\/www.axiomspace.com\/\" style=\"\" rel=\"noopener\">Axiom Space<\/a> to design NASA\u2019s lunar spacesuits for the Artemis III mission, according to <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/science\/prada-axiom-space-collaborate-design-nasas-lunar-spacesuits-2023-10-04\/\" style=\"\" rel=\"noopener\">Reuters<\/a>. The two companies released a joint <a target=\"_blank\" href=\"https:\/\/www.axiomspace.com\/news\/prada-axiom-suit\" style=\"\" rel=\"noopener\">statement<\/a> last week mentioning that the duo will design the \u201cAxiom Extravehicular Mobility Unit (AxEMU) spacesuit.\u201d Artemis III mission is scheduled to be in 2025 and will mark the first crewed lunar landing since Apollo in December 1972 and will involve the first woman astronaut setting foot on the moon. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> What is special about AxEMU? <\/strong>Using Prada\u2019s expertise with handling materials, the suit will be manufactured and designed to provide both advanced space exploration capabilities and a developed human system for NASA to facilitate further lunar missions. The Axiom space suits are usually tailored to offer enhanced flexibility, improved protection against harsh lunar environment conditions such as radiation and space dust and to include tools for scientific exploration. The upcoming spacesuits will be even more advanced designed using cutting-edge technology, giving astronauts bigger chances to explore the lunar surface more than ever before. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/office-life\/\">office life<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/prada\/\">Prada<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"607863 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"607863\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/607863\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-607863\" class=\"content-area-description single-story post-607863 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreqbank.com\/en\/uae\/about-us\/sustainability\/sustainability-at-mashreq\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/9\/994.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"607864\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"607864\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/biking-borders-cycling-for-a-good-cause\/\">\r\n                            Biking Borders: Cycling for a good cause                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/biking-borders-cycling-for-a-good-cause\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/biking-borders-cycling-for-a-good-cause\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/biking-borders-cycling-for-a-good-cause\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Biking Borders: Cycling for a good cause&url=https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/biking-borders-cycling-for-a-good-cause\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/biking-borders-cycling-for-a-good-cause\/&title=Biking Borders: Cycling for a good cause\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Biking+Borders%3A+Cycling+for+a+good+cause+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F10%2F10%2Fbiking-borders-cycling-for-a-good-cause%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/biking-borders-cycling-for-a-good-cause\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-607864\" class=\"content-area-description single-story post-607864 post type-post status-publish format-standard hentry category-enterprise-recommends-2 tag-enterprise-recommends tag-enterprisepm tag-on-the-tube-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/10\/.48862c27-0b4b-4942-8942-39ba58342fc9.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> ? <\/strong><strong> ON THE TUBE TONIGHT-<br \/> <\/strong>(all times CLT)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong><a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/81405382\" style=\"\" rel=\"noopener\">Biking Borders<\/a><\/strong><strong> is a documentary that follows the journey of two best friends, <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/max.jabs\/?hl=en\" style=\"\" rel=\"noopener\">Max<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/max.jabs\/?hl=en\" style=\"\" rel=\"noopener\">Jabs<\/a><\/strong><strong> and <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/nonokonopka\/?hl=en\" style=\"\" rel=\"noopener\">Nono Konopka<\/a><\/strong><strong> , <\/strong> who pedal their way from Germany to China, all while raising funds to build a school in Guatemala, which has a high illiteracy rate. Jabs and Konopka took on this endeavor as they are passionate about giving back and want to curb inequality, especially in education. Despite being inexperienced cyclists (they never took on such a long distance before) they embarked on their incredible adventure through various European countries such as Greece, Macedonia, and Turkey, covering a total distance of 15k km. Expect to see breathtaking landscapes that they encounter, the challenges they face, and the camaraderie they develop along the way. It is a good choice to watch for cycling enthusiasts, adventure seekers, and those who believe in the transformative power of travel. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"607869 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"607869\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/607869\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-607869\" class=\"content-area-description single-story post-607869 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2022\/12\/Palm-Hills-The-Crown-web-dec-22.jpg\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"607870\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF !important;}<\/style>\r\n                <div class=\"stk-block-carousel__content-wrapper\">\r\n                <div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a38cfb2-column alignwide\">\r\n                <div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c5f99\" data-v=\"4\" data-block-id=\"46c5f99\"><div 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stk-block-column stk-column stk-block stk-3ssukt1\" data-v=\"4\" data-block-id=\"3ssukt1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3ssukt1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3ssukt1-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n         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   \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/what-the-markets-are-doing-on-10-october-2023\/\">\r\n                            What the markets are doing on 10 October, 2023                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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   <\/a>\r\n\r\n                \n<article id=\"post-607871\" class=\"content-area-description single-story post-607871 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/10\/.441b1e23-0bee-41c7-befd-1053fab35d82.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> The EGX30 rose 1.6% at today\u2019s close <\/strong> on turnover of EGP 2.4 bn (10.8% above the 90-day average). Local investors were net sellers. The index is up 35.1% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> In the green: <\/strong>Mopco (+10.9%), TMG Holding (+5.6%) and Eastern Company (+5.4%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> In the red: <\/strong>CIB (-0.6%), E-Finance (-0.5%) and Egypt Kuwait Holding Company (-0.1%).<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"607872\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"607872\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/meet-our-founder-of-the-week-ihab-shafey-ceo-and-managing-director-of-solarus-egypt-and-co-founder-of-manex\/\">\r\n                            Meet our founder of the week: Ihab Shafey, CEO and managing director of Solarus Egypt and co-founder of Manex                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/meet-our-founder-of-the-week-ihab-shafey-ceo-and-managing-director-of-solarus-egypt-and-co-founder-of-manex\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Speaking to us this week is Ihab Shafey (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ihab-shafey-281523220\/\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), CEO and Managing Director of Solarus Egypt, Solarus Smart Solutions, and co-founder of <a target=\"_blank\" href=\"https:\/\/web.manexcard.com\/\" style=\"\" rel=\"noopener\">Manex<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> I\u2019m Ihab Shafey and I\u2019m the CEO and Managing Director of Solarus Egypt, Solarus Smart <\/strong><strong> Solutions (SSS), and co-founder of Manex. <\/strong> I graduated with a degree in petroleum engineering, and when I graduated in 2000, I started my career, it wasn\u2019t in petroleum \u2014 instead, it was in my passion, which was IT. I started out working here in Egypt in the IT sector before moving to Kuwait, where I continued my career in IT for 17 years. For the last 10 years of my time in Kuwait, I worked at <a target=\"_blank\" href=\"https:\/\/gbmme.com\/client\/ibm\/\" style=\"\" rel=\"noopener\">GBM<\/a>. I also lived in Dubai for several years, and by the end of my time there, I had become senior partner for the Middle East and Africa at <a target=\"_blank\" href=\"https:\/\/www.ncr.com\/\" style=\"\" rel=\"noopener\">NCR<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> In 2021, I decided it was time to come home to Egypt and set up a private business with <\/strong><strong> my partner and cousin, Tamer Soliman. <\/strong> Tamer is actually the one who convinced me to make the shift. We started by establishing Solarus Egypt as a holding company with private equity in several companies and businesses, including hazardous waste management company <a target=\"_blank\" href=\"https:\/\/wekaya.ae\/\" style=\"\" rel=\"noopener\">Wekaya<\/a> and Alexandria Medical Center \u2014 although we sold our share at the beginning of this year \u2014 to name a few. Then we set up <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/solarus-smart-solutions\/\" style=\"\" rel=\"noopener\">Solarus Smart Solutions<\/a>(SSS), which is 49% held by Solarus Egypt. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> Manex is the product of SSS. <\/strong> Manex \u2014 which is shorthand for \u201cmanage expenses\u201d \u2014 was created for B2B clients to manage their costs and expenses and help them move into a noncash system. We created Manex because the solution we provides was clearly working with the direction of the market. What we do with Manex is offer companies our cards, which they then distribute to employees who have business-related expenses, and our system is used to very clearly manage how, when, and where each employee is able to spend money. The typical setup for companies is that they hand an employee some money \u2014 or a regular corporate credit card \u2014 and that employee is sent out to buy certain products, then return with a tax invoice and proof of payment, which the accounting team then has to verify and ensure it was spent for the correct purpose. This typical setup is a massive headache for all parties involved and is also a huge drain on time and resources. What Manex does is that it consolidates this process and provides controls and limitations that are highly customizable.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> We classified products in the market into categories, or policies, that are associated with <\/strong><strong> payments. <\/strong> These categories or policies can be items such as fuel, food, stationary items, furniture, etc, and each category is highly customizable. A supervisor can select the specific products offered within these categories through our merchant network and make them available for purchase through a Manex card given to our employee. Each card can also be customized with more than one \u201cpolicy\u201d and with variable spending limits, as well as with rules on when this allowance can be spent, the frequency of use, etc. It\u2019s smart enough to know and provide these limitations. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> The best thing is that the employee with a Manex card doesn\u2019t actually hold money by <\/strong><strong> having the card. <\/strong>There\u2019s a silo for the overall company and these policies control how much each card withdraws from the silo. Manex is pre-settled, so there\u2019s no need for accounting to verify payments. You can get one invoice \u2014 an e-invoice, even \u2014 per merchant, rather than multiple invoices for multiple transactions. Our system provides advanced ERPs to pull these tax invoices together and automatically put them into the system. All of our procedures are aligned with Egypt\u2019s tax laws, and you can prove these payments to the Egyptian Tax Authority.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> I never planned to spend my whole life abroad, and I really felt like it was the right time to <\/strong><strong> come back and set up a business here<\/strong>, especially because I could see that there are lots of business incentives \u2014 particularly for fintech. On the business side of things, I could see where the market is headed and its ability to change and adapt, as well as the overall supportive environment for fintech. On the personal side, I wanted to bring my family back to Egypt and have them live here. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> My \u201csacrifice\u201d in setting up my business was giving up an executive position \u2014 but I\u2019d <\/strong><strong> rather say it was a challenge. <\/strong> The hardest challenge is to make what you\u2019re doing actually work, which took up plenty of time, attention, and stress but now we\u2019re successful. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> The best part of my job is offering solutions and solving the problems and challenges we <\/strong><strong> have. <\/strong>Providing tax invoices, for example, took a lot of effort. It was a lot of work to align our solution with the law to provide customers with the right solution at the right time. It was also challenging to penetrate the market at the beginning and build a name, and prove to potential customers that we\u2019re offering a secure solution. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> If I could give a future business owner just one piece of advice, it would be: Plan. <\/strong> Don\u2019t just pop up and launch without proper planning and thinking. We launched on the ground in 2022 but actually started planning our solutions and everything in 2020.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> We track our performance on a quarterly basis. <\/strong> Our biggest KPIs include the gross merchandise value (GMV) \u2014 how much customers spend through our system \u2014 and the number of new customers per month, because these are key indicators of growth. We also look at how much each customer consumes from their wallet or uses the system, and there\u2019s a specialized index for this. Our numbers for GMV are stellar \u2014 in the first eight months, we went from EGP 30k to EGP 5 mn. We\u2019re now approaching EGP 12 mn and we\u2019re expecting to hit EGP 50 mn by 1Q 2024. And although we\u2019re thrilled and thankful for the success, this exponential type of growth was in the plan because we were selective with our customers. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> Manex was all self-funded. We don\u2019t need external financing, but to be successful, you <\/strong><strong> have to have exit criteria. <\/strong> Tamer and I have already put in place an exit plan, which is to let a big investor step in with us and share the business, and then eventually take over the management while we retain a 30-40% stake in the company. That stake would be like an early retirement present [laughs]. This might not necessarily happen right now, but we have the plan in place to pull the trigger whenever we decide it\u2019s time. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> We\u2019re currently in negotiations with two big investors, but we\u2019re not looking to just raise <\/strong><strong> money, because we don\u2019t need money. <\/strong> We need somebody to help us grow in the market and bring us value. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> Manex is in active discussions to expand beyond Egypt<\/strong>, specifically in the MENA region and in Africa. Expansion in other markets \u2014 including Europe \u2014 are also in the cards, but at a later stage.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> In my down time, I like to swim. <\/strong> Swimming is my favorite hobby \u2014 it relieves so much stress, and I don\u2019t like sports that make me sweat [laughs]. Even if I had a loaded day, once I go swimming, I feel like I\u2019ve been reset. And, of course, I love to spend time with my family, especially my two daughters, who are growing up quickly <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong> I read a lot, but most of my readings are specific to business. <\/strong> I\u2019m not the kind of person who likes to because I enjoy reading, but rather because I want to learn something. Some of the great books I have read and can read multiple times are the <a target=\"_blank\" href=\"https:\/\/www.amazon.eg\/-\/en\/Laws-Power-Robert-Greene-Paperback\/dp\/0140280197\" style=\"\" rel=\"noopener\">48 Laws of Power<\/a> and <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Habits-Highly-Effective-People-Powerful\/dp\/0743269519\" style=\"\" rel=\"noopener\">Seven Habits of Highly Effective People<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/fintech\/\">Fintech<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ihab-shafey\/\">Ihab Shafey<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/manex\/\">Manex<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/startups\/\">startups<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"607874\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/10\/607874\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-607874\" class=\"content-area-description single-story post-607874 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">OCTOBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4-18 October (Wednesdays): Japanese tea-making <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/auc-connect.aucegypt.edu\/web\/rsvp_boot?id=300096362\" style=\"\">workshop<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/maps.app.goo.gl\/ng7z3ac4eyN47KMr9\" style=\"\">AUC New Cairo Campus<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7-21 October (Saturday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CxnMJOYt7XY\/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==\" style=\"\">Illustration workshop<\/a><\/span><span> with Keem The Kid at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/maps.app.goo.gl\/Ur7B3Rb8VEApn6VN8\" style=\"\">Cocoon Cultural Center<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-14 October (Sunday-Saturday): Turathna Exhibition, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/maps\/dir\/\/Egypt+International+Exhibitions+Center\/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x14583c5d56f22421:0x492fa96d046d8955?sa=X&ved=2ahUKEwiOrOKWzOiBAxW4VaQEHYSQBaIQ9Rd6BAhBEAA&ved=2ahUKEwiOrOKWzOiBAxW4VaQEHYSQBaIQ9Rd6BAhKEAU\" style=\"\">Egypt International Exhibitions Center<\/a><\/span><span style=\"font-weight:400;\">, New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">11 October (Wednesday): Teatro Di San Carlo performance, the Pyramids of Giza, Giza. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-16 October (Thursday- Monday): Cairo Opera Ballet Company Cinderella at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/maps\/dir\/29.949952,31.2737792\/cairo+opera+house\/@29.9901787,31.1697358,12z\/data=!3m1!4b1!4m9!4m8!1m1!4e1!1m5!1m1!1s0x1458411b18beb2fb:0x4bb773a7745b4aba!2m2!1d31.2236682!2d30.0423613?entry=ttu\" style=\"\">Cairo Opera House<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 October (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/discomisr\/?hl=en\" style=\"\">Disco Misr<\/a><\/span><span> performing at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/maps\/place\/El+Malahy\/@29.9594599,31.4508235,15z\/data=!4m6!3m5!1s0x145823637dceeee9:0x5a1d90f2a28cfa7!8m2!3d29.9594599!4d31.4508235!16s%2Fg%2F11kry3yhh2?entry=ttu\" style=\"\">El Malahy<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13-20 October (Friday-Friday): El Gouna Film Festival (GFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/853940493046414\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_local_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">The Garden Market<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/search?client=safari&rls=en&q=merry+land+park&ie=UTF-8&oe=UTF-8#\" style=\"\">Merryland Park<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/762378085642521\/762378092309187\/?active_tab=about\" style=\"\">Oktoberfest<\/a><\/span><span> at the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/search?q=official+swiss+club+cairo&client=safari&sca_esv=569812948&rls=en&sxsrf=AM9HkKkEIj9amdyUOwg6EdzkDo6WySr8Xg%3A1696146884148&ei=xCUZZdfDCJ2I9u8PkeKxkAM&gs_ssp=eJzj4tZP1zcsyTLLMTeuMGC0UjWoMDQxtTAxNEwyT04ySDRPM7UCCRmaJ5snJpmbpxqnJRuneUnmp6VlJmcm5igUl2cWFysk55QmKSQnZhblAwB6uBgw&oq=official+swiss%C2%A0&gs_lp=Egxnd3Mtd2l6LXNlcnAiEG9mZmljaWFsIHN3aXNzwqAqAggAMgsQLhiABBjHARivATIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIaEC4YgAQYxwEYrwEYlwUY3AQY3gQY4ATYAQFIsDFQmAdYiilwB3gBkAEAmAGJA6ABiRiqAQgxLjE0LjMuMbgBAcgBAPgBAcICChAAGEcY1gQYsAPCAgcQIxiKBRgnwgIFEC4YgATCAgsQLhiABBjHARjRA8ICBxAAGIAEGArCAggQABjLARiABMICFBAuGIAEGJcFGNwEGN4EGOAE2AEB4gMEGAAgQYgGAZAGCLoGBggBEAEYFA&sclient=gws-wiz-serp#\" style=\"\">Swiss Club<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 October (Saturday):  <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/273451955511676\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_local_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Bound Fest<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/maps\/place\/Golf+Park+And+Dog+Park\/@30.0799571,31.330797,15z\/data=!4m2!3m1!1s0x0:0xea1862aef47f5a14?sa=X&ved=2ahUKEwiRwPPcuNyBAxUPov0HHRVYC8UQ_BJ6BAhCEAA&ved=2ahUKEwiRwPPcuNyBAxUPov0HHRVYC8UQ_BJ6BAhTEAg\" style=\"\">Golf and Dog Park<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15-20 October (Sunday - Friday): Displaying a collection of GIFF\u2019s films at Zayawa Cinema, Downtown, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 October (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/tickets\/buy-tickets-ahmed-saad-ruby-18-october-2023-misr-university-for-science-and-technology-6th-of-october-city-11299.html\" style=\"\">Ruby and Ahmed Saad<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/maps?q=Misr%20University%20for%20Science%20and%20Technology.%20Al-Motamayez%20District,%20Next%20to%20Dar%20El%20Foad%20Hospital,%206th%20of%20Oct.%20city%206th%20of%20October%20city\" style=\"\">Misr University<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 October - 3 November (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/s\/cairo-jazz-festival-2023\/6795894703786923\/\" style=\"\">The 15th Annual Cairo International Jazz Festival<\/a><\/span><span> at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/search?client=safari&rls=en&q=auc+tahrirs+campus&ie=UTF-8&oe=UTF-8#\" style=\"\">AUC\u2019s Tahrir campus<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 October (Saturday): DJs <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/kygoofficial\/posts\/846377006847494\" style=\"\">Kygo, Ti\u00ebsto, Kung and Frank Walker concert<\/a><\/span><span style=\"font-weight:400;\">, Giza Pyramids. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\">28-5 October-November(Saturday-Sunday):<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/maps\/place\/New+Giza+Sports+Club\/@30.0044125,31.0644407,17z\/data=!3m1!4b1!4m6!3m5!1s0x14585b5949c76b97:0x61c1b192a4e46a7e!8m2!3d30.0044125!4d31.0670156!16s%2Fg%2F11khpdld7p?entry=ttu\" style=\"\">NEWGIZA Sports Club<\/a><\/span><span style=\"\">\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/7662452633771550\/7662452643771549\/?active_tab=about\" style=\"\">Premier Padel Event in Africa<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">10 November (Friday): Tamer Ashour\u2019s concert, Zed Park Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CvNDnfANplu\/?img_index=1\" style=\"\">El Gouna Half Marathon 2023<\/a><\/span><span style=\"font-weight:400;\">, El Gouna. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15-24 November (Wednesday-Friday): Cairo International Film Festival (CIFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 November (Thursday): Jim Gaffigan\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/tickets\/buy-tickets-jim-gaffigan-16-november-2023-the-marquee-cairo-festival-city-new-cairo-11134.html\" style=\"\">Barely Alive Tour<\/a><\/span><span style=\"font-weight:400;\"> at The Marquee, Cairo Festival City.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 November (Saturday): Masr El Gedida Carnival at Maryland.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EVENTS WITH NO SET DATE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2023: The inauguration of the Grand Egyptian Museum.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":607857,"template":"","categories":[],"tags":[],"class_list":["post-607856","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"c5b232bd-d54e-47c7-b1fc-1b4b88ff59a7","teaser":"","photo_url":"https:\/\/ent.news\/2021\/11\/223.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Phishing bait for employees - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/phishing-bait-for-employees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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